Claim OwnershipThe Online Business Manager Show with Sarah Noked
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© 2025 The Online Business Manager Show with Sarah Noked
Description
Welcome to The OBM Show — the go-to podcast and YouTube channel for Online Business Managers OBMs, ambitious service providers, and entrepreneurs ready to master the backend of online business.
Whether you're a seasoned virtual assistant VA, project manager, or freelancer transitioning into the OBM role… a corporate escapee building a flexible, freedom-based career… or a CEO searching for strategic online business support to streamline operations—you’re in the right place.
At The OBM Show, we dive deep into what it really takes to thrive behind the scenes of a growing online business. From team leadership and client management to systems, SOPs, tech, and scalable operations—you’ll get the tools, mindset, and strategies to step fully into your OBM expertise or learn how to hire and work with one effectively.
Each episode delivers real-talk insights and actionable takeaways to help you:
✔️ Build a sustainable and scalable OBM business
✔️ Elevate your role from “doer” to strategic partner
✔️ Lead remote teams with confidence
✔️ Support high-level clients without burning out
✔️ Create a backend that works—so the business owner doesn’t have to
📚 ADDITIONAL RESOURCES
Streamline your services with free trainings and toolkits:
https://www.obmschool.com/resources
🎓 BECOME AN ACCREDITED OBM
Learn more about our CPD-certified OBM Accreditation program:
https://www.obmaccreditation.com
39 Episodes
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You’ve landed a discovery call with your dream client. You’re prepared, excited, and ready to show them the value you bring. But then… the call takes a turn. Instead of a collaborative conversation, you’re hit with rapid-fire questions: "How many launches have you managed? What tools do you know? What are your rates?” Suddenly, it feels less like a partnership in the making, and more like an interrogation. Here’s the problem: when you let clients lead these conversations, you end up sou...
Your systems are solid. Your team is prepped. The project plan is ready to roll. But then your client goes quiet. Approvals stall, decisions get delayed, and suddenly they become the bottleneck. In this episode of The OBM Show, I’m diving into what to do when clients stall and how you, as the OBM, can lead with clarity, and confidence. Because here’s the truth: bottlenecks are just opportunities for leading differently. Here’s what we cover: • Why bottlenecks happen (and what they reve...
Your business is growing, but so is the chaos behind the scenes. You’re juggling projects, contractors, and clients, while trying to keep everything running smoothly… and it feels like if you step away, the whole thing might fall apart. Sound familiar? These are the warning signs you’re about to max out. And they’re also the signs it’s time to bring in an Online Business Manager (OBM) to help you scale with structure, strategy, and support. Join Sarah Noked in this episode of The OBM Show as ...
You’ve been tweaking your offers, polishing your ClickUp boards, and obsessing over SOPs, convinced that this is what high-level clients want. But what if I told you… that might be the very thing holding you back? In this episode of The OBM Show, I’m pulling back the curtain on what premium clients actually care about when hiring an Online Business Manager. Spoiler: it’s not perfection it’s partnership and true leadership. But what does that look like? High-level clients aren’t looking for fl...
Do you ever feel pressure to be the “unicorn” OBM, equally brilliant at tech integration, launch strategy, client care, financial forecasting, and everything in between? That impossible standard is the fastest road to burnout and imposter syndrome. In this episode of The OBM Show, Sarah Noked introduces a brand-new framework designed to help you stop chasing perfection and start leaning into your natural strengths: the OBM Archetypes. Instead of trying to master every skill, you’ll discover h...
You’re booked out, delivering results, and working harder than ever… so why does your income keep stalling at $5K months? In this episode of “The OBM Show”, I’m pulling back the curtain on one of the most common plateaus OBMs face: the dreaded $5K ceiling. If you’ve hit that wall where every month feels maxed out, but your bank account doesn’t reflect your effort, you’re not alone and you’re not doing anything “wrong.” The truth is, $5K months don’t mean you’ve made it. They mean your current...
Your client meetings should showcase your leadership—not just your note-taking skills. Join Sarah Noked in this episode of The OBM Show as she reveals a simple, repeatable framework to turn every meeting into a strategic, value-packed session that builds trust, strengthens your authority as an operational professional and leader, and supports premium pricing. Here’s what we cover: The pre-meeting power play that builds unshakable confidence before you even join the call.How to craft a strateg...
What does it really look like to go from overworked and underfulfilled to confidently running a fully booked OBM business on your own terms? In this episode of The OBM Show, I’m joined by Andrea Ventim, an Accredited OBM and OBM School alumni who shares her inspiring (and refreshingly honest) journey from burnout to building a thriving business supporting top coaches as their business partner. Before launching her OBM business, Andrea spent nearly two decades behind the scenes of one of the b...
Do you find yourself answering client emails at 10 PM or easily saying "yes" to out-of-scope requests just to be helpful, only to feel drained and resentful later on? "Boundary Burnout" is all too common among online service professionals and it only holds your businesses back (and makes you feel a bit crazy!). In this episode of The OBM Show, Sarah Noked dismantles the myth that setting boundaries makes you seem “unhelpful”. Instead, she reveals why professional boundaries are the foun...
What does it really look like to build a successful OBM business around your values, lifestyle, and family? In this behind-the-scenes episode of The OBM Show, I’m joined by Desiree Silveira—OBM School grad, Accredited OBM, and a vital strategic partner inside our internal team. From juggling launches to managing client strategy and raising her daughter, Dez has intentionally designed a business that supports her life, not the other way around. We’re unpacking what it means to step into strate...
You were hired to lead—but suddenly, you’re stuck waiting for approvals, tiptoeing around recommendations, and wondering why the “strategic partner” role feels more like support staff. If that sounds familiar, this episode is your reset button. On this week’s episode of The OBM Show, we’re unpacking the unspoken issue that holds so many OBMs back: unhealthy power dynamics. I’m breaking down how even the most well-meaning client relationships can slip into misalignment—and how to claim (or rec...
What does it look like to go from copywriting VA to confident OBM—tripling your revenue and landing your dream clients along the way? In this episode of The OBM Show, I sit down with Ada Wogu, Accredited OBM and founder of Advance with Ada. With no corporate background and zero “traditional” business experience, Ada’s journey is proof that what you do need to succeed as an OBM is drive, integrity, and a strong foundation of systems. Ada opens up about her transition from virtual assistant to ...
What if having a full client roster isn’t the dream? In this episode of The OBM Show, I’m unpacking the dark side of being booked up as an Online Support Professional - and what it really takes to grow your virtual business without recreating the burnout you left behind in your 9–5. Whether you’re drowning in Slack pings and client requests, or you’re starting to feel the weight of overcommitment creeping in, this is your permission slip to pause and redesign your business so that it’s ...
What happens when you hit burnout after 30+ years in corporate leadership—and decide it’s time to build something of your own? In this episode of The OBM Show (also available as a video), I’m joined by Manu Loths, an Accredited OBM and founder of Breitinger Consulting. After decades of working in senior roles across Germany and New Zealand—including CFO, GM, and Head of Operations—Manu knew she wanted more flexibility, more purpose, and more control over her time. Instead of looking for anoth...
What if being “organized” was actually the least valuable part of your skill set? In this episode of The OBM Show, we’re digging into a major mindset shift that every Online Business Manager needs to make if they want to grow, lead, and land premium clients. Because here’s the truth: clients often say they’re looking for someone who’s organized—but what they need is a strategic partner. I’ve had clients hire me for “organization,” thinking they needed someone to keep the trains running. But t...
What does it really look like to be the right-hand woman inside a growing, impact-driven online business? In this episode of The OBM Show, I’m joined by Tovi Vider—Accredited OBM, single mom, and the behind-the-scenes rock of OBM School. Tovi has been our in-house OBM for over four years, and in that time, she’s been at the center of some of the most transformational pivots in our business—from launching the OBM Accreditation to scaling our team and systems from the ground up. But her journey...
What does it really take to run a virtual business through the summer—without overcommitting, underdelivering, or burning out completely? In this episode of The OBM Show, I’m walking you through how I’m preparing my business for summer in a way that honors both my goals and my life. Because summer isn’t business as usual. Timelines shift. Clients go quiet. Life ramps up. And unless you plan for it, you’ll either hustle like it’s Q1 or disappear and scramble to recover come fall. Over the year...
What does it really look like to build an OBM business in the middle of a life-changing moment—with no safety net and everything on the line? In this episode of The OBM Show, I’m joined by Muneeba Brooks, an Accredited OBM and founder of NeuroNest Consulting, who shares her story of rebuilding from the ground up after becoming a single parent overnight. With 20+ years of operations experience and a deep commitment to supporting overwhelmed and neurodivergent clients, Muneeba turned survival i...
What does it really take to build a purpose-driven OBM business—from a pandemic pivot, with no roadmap, and a whole lot of courage? In this episode of The OBM Show, I’m joined by Sam Roblett, an Accredited OBM and digital learning designer based in the UK. After 15 years in education and school leadership, Sam made a bold shift during the pandemic—rebuilding her career, business, and life from scratch. Starting as a VA, she quickly realized she was already doing strategic, high-level work—and...
What does it really take to leave your 9–5 and build a freedom-based freelance business—without panicking, stalling, or burning bridges? In this episode of The OBM Show, I’m sharing how I transitioned out of my corporate role and into full-time OBM business ownership—while still working. I didn’t quit on a whim. I built my business behind the scenes, one project, one client, and one system at a time. Whether you're feeling stuck in your corporate career, thinking about a side hustle, or ready...
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