The P.T. Entrepreneur Podcast

The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.

Ep779 | How To Figure Out Staff Break Even

In this episode of the PT Entrepreneur Podcast, Doc Danny tackles the fear of making your first hire. Learn how to calculate the break-even point for a new employee, strategies for building their schedule, and how to overcome the anxiety of salary burdens. Whether you're hiring part-time or full-time, this episode provides actionable insights to help you grow your team and business with confidence. Key Takeaways: First Hire Fears: Hiring your first employee can feel daunting, especially with the perceived salary burden. Break-Even Calculation: Determine break-even by dividing the employee's salary by your average visit rate to calculate the required monthly visits. Part-Time vs. Full-Time: Both models can work, but full-time provides better focus and scalability if cash reserves allow. Initial Goals: Aim to get a new hire's schedule one-third full (break-even point) within the first 1-2 months. Growth Potential: Most full-time providers settle at 105-110 visits/month, far exceeding the break-even threshold. Recurring Visits Help: Strong recurring visit volume reduces the burden of new evaluations, building schedules faster. Plan for Reserves: Expect initial salary costs for 1-2 months before break-even and ensure cash reserves to cover early deficits. Mindset Shift: Focus on manageable goals like reaching break-even, not filling the schedule entirely right away. Scalability: Bringing on talented clinicians elevates your business and relieves pressure once they reach profitability.   Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

01-09
10:36

Ep778 | What The New York Times Thinks About Physical Therapy

In this episode, Doc Danny explores a compelling New York Times article, "You Don't Have to Be Injured to Benefit from Physical Therapy." He discusses the evolving role of physical therapists as proactive health and wellness providers, why the Swiss Army knife analogy fits the profession, and how clinics can position themselves to meet the growing demand for long-term, holistic care. Tune in to learn how to build lifelong patient relationships and the future of PT in a proactive healthcare landscape. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

01-07
45:37

Ep777 | Planning Is Guessing But It's Still Important

In this New Year episode of the PT Entrepreneur Podcast, Dr. Danny emphasizes the power of intentional business planning. While acknowledging that no plan is ever perfect, he highlights how simply sitting down to reflect on your goals, areas of improvement, and priorities can set you apart from most business owners. Danny explains the difference between reactive busywork and intentional progress, encouraging listeners to focus on forward momentum—even if their plans aren't flawless. Key Takeaways: Planning, even imperfectly, beats no planning. Reflecting on your business creates clarity and direction. Avoid reactive busywork and focus on intentional progress. Taking a 30,000-foot view of your business helps prioritize growth.   Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

01-02
07:59

Ep776 | The 30,000 Foot View Business Exercise

Doc Danny kicks off the new year with a powerful exercise to audit your business from a 30,000-foot view. He breaks down three core areas—Marketing & Brand, Sales, and Product (Customer Experience & Outcomes)—to help you identify gaps and optimize your practice. Key takeaways include: Aligning marketing, sales, and product delivery for consistent messaging. Reducing drop-off rates by improving your client journey from initial contact to retention. Enhancing customer experience to stand out, including small details like punctuality and personalized touches. Prioritizing 2-3 actionable improvements per quarter to drive sustainable growth.   Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

12-31
44:14

Ep775 | The Power Of Delayed Gratification In Your Business

In this episode of the PT Entrepreneur Podcast, Doc Danny explores the concept of compounding—both financially and through delayed gratification in business. He shares personal experiences of maintaining a modest lifestyle while reinvesting into his business, leading to significant growth and stability. Danny breaks down common mistakes entrepreneurs make when scaling their lifestyle too quickly and offers actionable advice to leverage patience and reinvestment for long-term success. Key Takeaways: Delayed gratification fuels business growth and stability. Compounding applies to money, habits, and decisions over time. The value of reinvesting profits to scale sustainably. Why patience is essential for building a lasting enterprise.   Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

12-26
12:24

Ep774 | Personal Planning and Business Partners With Jerred Moon

In this episode of the PT Entrepreneur Podcast, Doc Danny is joined by his business partner, Jerred Moon, to discuss the power of intentional planning in both personal and professional life. Jerred shares his approach to goal-setting, focusing on data-driven decisions and the importance of process goals over outcomes. The duo explores the balance between family, business, and personal growth, highlighting their frameworks like the Four F’s and practical tips for planning. They also dive into what makes a great business partnership, including complementary skillsets, shared values, and mutual trust, offering insights for those considering collaboration. Whether you’re refining your goals for the new year or exploring a business partnership, this episode provides actionable strategies for growth and alignment. Highlights: Jerred's methods for planning personal and business goals. The Four F’s framework for intentional living. What makes a strong business partnership: complementary roles, trust, and shared values. The value of earning equity and fostering ownership in business. Balancing family, friendships, and business growth.   Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

12-24
01:01:59

Ep773 | What Should You Be Doing With AI?

In this episode of the PT Entrepreneur Podcast, Doc Danny explores the growing role of AI in business and how it can benefit physical therapy practices. He shares insights from conversations with AI developers and clinic owners, discussing the potential of AI to streamline administrative tasks, improve efficiency, and increase profitability. Key topics include: The impact of AI on different industries, including physical therapy. Why human-to-human interactions remain irreplaceable in clinical care. How AI tools can optimize administrative workflows and reduce overhead costs. Encouragement for business owners to embrace AI as a resource, not a threat. Whether you're hesitant about AI or eager to leverage it in your practice, this episode offers valuable perspectives on staying competitive in a tech-driven world. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

12-19
11:10

Ep772 | Clinic Holidays Survival Guide With Yves Gege

In this episode of the PT Entrepreneur Podcast, Doc Danny and Yves Gege tackle the challenges of managing a cash-based physical therapy practice during the slower holiday season. They share actionable strategies to reframe December as an opportunity for growth rather than a time of stress. Key topics include: Understanding seasonal trends in cash-based clinics and preparing for a Q1 boom. Using downtime to focus on tasks like annual planning, system building, and content creation. Tips for managing staff expectations and maintaining morale during slower months. The importance of disciplined cash flow management to avoid financial stress. Strategies for deep work and tackling time-intensive projects to set up long-term success. Whether you're navigating your first holiday season as a business owner or looking for ways to optimize your slower months, this episode is packed with practical insights to help you stay on track and finish the year strong. 🎄 Bonus: Doc Danny and Yves share their favorite holiday movies and how they bring joy to the season!   Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

12-17
53:40

Ep771 | Why You Need A Staff Christmas Party

In this episode of the PT Entrepreneur Podcast, Doc Danny shares why hosting a Christmas party for your clinic is essential for building a strong team culture. He recounts memorable experiences from his own practice, including giving creative Christmas bonuses, and explains how these events create camaraderie, improve staff retention, and allow you to celebrate your team’s hard work. Learn how small gestures like a thoughtful party or a cash bonus can make a big impact, both for your staff and your own sense of accomplishment as a business owner.   Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

12-12
08:08

Ep770 | 2024 Lessons Learned

In this reflective episode of the PT Entrepreneur Podcast, Doc Danny shares his biggest takeaways from 2024. From mastering the essential skills of sales, marketing, finance, and leadership, to leveraging AI and perfecting your product, he provides practical insights for growing a successful business. He also highlights the importance of being present, focusing on what truly matters, and living with urgency. Whether you’re starting or scaling your practice, this episode offers lessons to inspire both personal and professional growth. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

12-10
43:27

Ep769 | How To Calculate Average Visit Rate Correctly

In this episode of the PT Entrepreneur Podcast, Dr. Danny dives into one of the most critical business metrics for your clinic: the average visit rate. He explains why accurately calculating this metric is essential for building fair and sustainable compensation models and maintaining a healthy, profitable business. Dr. Danny breaks down common mistakes when calculating average visit rates, especially when packages or discounts are involved, and shares a step-by-step method to ensure your data is accurate. By manually reviewing the revenue per session over the past two months, you'll gain a clear picture of your clinic's financial performance and avoid costly errors in decision-making. Get tactical insights to fine-tune your clinic's metrics, ensure fair staff compensation, and set your business up for long-term success.   Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

12-05
07:11

Ep768 | Selling A Cash-Based PT Clinic With Jeremy Dupont

In this episode, Doc Danny sits down with Jeremy Dupont, owner of Patch and former clinic owner, to discuss how he built and sold a successful cash-based clinic in just three years. They explore the key steps to creating a sellable business, including building a strong brand, implementing scalable systems, and leveraging marketing strategies. Jeremy shares insights on his transition from clinician to entrepreneur, the challenges of scaling, and what made his clinic attractive to buyers. Key Takeaways: How to structure your clinic for a potential sale. The importance of branding and predictable marketing systems. Why hiring and empowering staff is crucial for scaling. Insights on selling a clinic, including valuation and exit strategies.   Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

12-03
55:54

Ep767 | A Thanksgiving Message

In this special Thanksgiving episode, Doc Danny reflects on the importance of gratitude, presence, and perspective in both life and business. He shares personal insights about balancing ambition with being present for loved ones, the value of appreciating how far you've come, and the joy of making a positive impact on others—even in small ways. Tune in to be reminded that while business is a meaningful pursuit, it’s not the only thing that matters. Take the time to celebrate progress, cherish your relationships, and live generously. Key Takeaways: The importance of being present with friends and family. How gratitude and reflection help combat the constant push for progress. Making small gestures to improve someone else’s day can have a profound impact. The difference between being content and being complacent. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

11-28
10:53

Ep766 | Franchising A Cash-Based PT Clinic With Ariel Edwards

In this episode, Dr. Danny chats with Dr. Ariel Edwards, co-founder of Fixxed Studios, about her journey to build a cash-based PT practice with a unique approach. They discuss how Ariel partnered with a business-savvy gym owner to launch Fixxed, blending business and clinical skills, and their innovative services like dry needling and dynamic cupping. Ariel also dives into their decision to franchise, the challenges they’ve faced, and their vision to expand Fixxed nationwide while offering PTs a new career path. Key Topics: Launching a cash-based PT clinic with a gym partnership Developing a scalable franchise model Innovative PT services like 20-minute treatments and pelvic health Opportunities for PTs seeking alternative career paths Learn more about Fixxed Studios at fixxedstudios.com or on Instagram @fixxedstudios. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur  

11-26
36:06

Ep765 | The Power Of Full Time Staff

In this episode, Dr. Danny dives into the benefits of transitioning part-time staff to full-time roles and why it’s crucial for long-term business growth. He explores the challenges of part-time attention, the cost of switching focus, and how investing in full-time employees leads to better buy-in, stronger culture, and greater output. Dr. Danny also shares insights on overcoming the fear of hiring full-time staff and why taking a calculated risk can transform your business. Key Takeaways: Part-time work leads to part-time attention and focus. Full-time staff bring stability, better output, and stronger team integration. Investing in full-time employees shows you value them and reduces their need to juggle multiple jobs. Take the leap with A-players who fit your culture and skill needs. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

11-21
08:14

Ep764 | What I Learned From Our Coach Retreat

In this episode, Doc Danny recaps the first-ever PT Biz Coach Retreat, held in Charleston, SC. This retreat brought together PT Biz coaches, all active clinic owners, to share insights, build connections, and recharge. Danny reflects on the key takeaways from the event, including: Playing the Long Game: Building a reputation through consistent value and community involvement. Core Values in Action: Using shared values to drive decisions, accountability, and fairness within a team. Thinking Outside the Box: Exploring creative avenues, like partnerships with health share programs, to attract clients and grow sustainably. The Value of Downtime: Prioritizing unstructured time with like-minded peers to spark clarity, creativity, and connection. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

11-19
27:18

Ep763 | How To Find The Right Partner

In this episode of the PT Entrepreneur Podcast, Doc Danny discusses the importance of choosing the right business partner, comparing it to a business marriage—difficult to unravel if it goes wrong. He points out common issues, such as partners having similar skill sets, leading to operational gaps and frustrations. Doc Danny stresses the value of complementary roles: a visionary to drive growth and an integrator to manage daily operations. He advises aligning on long-term goals and recommends using resources like Rocket Fuel to identify roles and ensure balance. Thoughtful partner selection can help avoid future challenges and support lasting success. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

11-14
08:21

Ep762 | Are You A Type A Or B Entrepreneur?

In this episode, Doc Danny dives into the differences between Type A and Type B entrepreneurs and why understanding these traits is crucial for long-term success and happiness. He shares insights on how Type A individuals, who are driven and ambitious, often overlook life's meaningful moments, while Type B personalities, who live in the present, may struggle with career momentum. Danny reflects on his own Type A journey, the lessons learned, and why embracing Type B skills can bring balance, fulfillment, and improved productivity. Tune in to discover how blending both traits can help you achieve a more well-rounded life. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

11-12
28:04

Ep761 | How To Show Appreciation To Your Staff

In this episode, Dr. Danny answers a question on staff appreciation, sharing effective ways to make team members feel valued. He emphasizes the importance of celebrating staff achievements with thoughtful, personalized gifts that align with their interests. Dr. Danny gives an example of gifting his office manager an espresso machine—an item meaningful to her after five years of dedicated service. Public recognition and well-chosen gifts show genuine appreciation, making staff feel valued and reinforcing loyalty. Listen in for tips on boosting morale and fostering a positive workplace culture through intentional acts of appreciation. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

11-07
07:40

Ep760 | 5 Staff Retention Strategies That Work

In this episode, Dr. Danny discusses essential strategies for retaining staff in service-based businesses, particularly in physical therapy clinics. He emphasizes that growing a business depends on both people and space, with the right team being crucial for delivering high-quality service. Dr. Danny shares six key retention strategies: Stable Pay – Consistent compensation fosters financial security and reduces turnover. Positive Culture – Building a supportive, enjoyable work environment where employees feel connected. Business Growth – Engaging employees in growth can boost motivation, though excessive change can be overwhelming. Title Changes – Providing titles like “Clinic Director” can increase employee pride and future career opportunities. Profit Sharing & Equity – Profit-sharing can incentivize loyalty, while equity should be reserved for dedicated, long-term partners. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

11-05
31:14

Ethan Brown

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