Discover how to turn seasonal trends into year-round marketing success in this episode, The Seasonality Advantage: Seasonal PPC Strategies for Auto Dealers and Multifamily Housing. Michael Shaug, CEO and founder of Premier Online Marketing, shares expert insights on how automotive and multifamily housing brands can optimize their paid search and digital advertising during peak seasons like the holidays. From budget allocation and bid management to creative planning and first-party data, this ...
In this episode of The POMCAST, Michael Shaug, CEO, and Andres Fernandez, Associate SEO Director at Premier Online Marketing, share new research drawn from 815 multifamily community websites. Their analysis reveals how traffic sources are shifting, what benchmarks communities can use to measure organic performance, and why understanding seasonality is key to maximizing leasing during peak demand months. The conversation also explores how AI and large language models are reshaping search. From...
In this powerful episode of The POMCAST by Premier Online Marketing, Mike Shaug, Founder and CEO of Premier Online Marketing, dives into the foundational and advanced strategies behind high-performance PPC (pay-per-click) advertising for Harley-Davidson dealerships. With years of hands-on experience driving digital success for powersports dealers, Mike breaks down what truly separates Harley PPC from generic motorcycle or automotive campaigns—and why Harley’s premium brand status demands a sh...
In this powerhouse episode of The POMCAST, Mike Shaug, Founder and CEO of Premier Online Marketing, shares expert-level insights on how to build, manage, and scale national paid search campaigns with large budgets and wide target areas. Drawing from his years of experience running high-stakes digital advertising efforts for clients across automotive, legal, real estate, and beyond, Mike walks listeners through the strategies that separate successful enterprise PPC campaigns from costly disast...
In this episode of The POMCAST, Premier Online Marketing, CEO, Mike Shaug, delivers a masterclass on digital advertising tailored specifically for Honda Powersports dealers. As a newly designated Honda Powersports preferred vendor, Mike draws on deep industry expertise to demystify paid search strategies that drive results. Listeners will learn why Honda’s diverse product lineup—from youth ATVs to premium Gold Wings—requires a segmented, strategy-first approach to PPC (Pay-Per-Click) advertis...
In this episode of The POMCAST, Andres Fernandez, Director of SEO at Premier Online Marketing, breaks down Google’s March 2025 Core Update and what it signals for the future of search—especially for small and mid-sized businesses. Andres explains how AI Overviews are changing search behavior, pushing many small business websites further down the page or out of view entirely. He discusses the rise of zero-click searches, the increasing influence of large language models like ChatGPT and ...
Google's Performance Max (PMAX) campaigns have been around for a while, but many advertisers still struggle to fully understand how they work and how to optimize them. In this episode of The POMCAST, Seth Peacock, Associate Director of Paid Media at Premier Online Marketing, breaks down everything marketers need to know about PMAX—what it is, how it differs from traditional Google search campaigns, and the latest updates shaping its effectiveness in 2025. Seth shares expert insights on audien...
Get ready to master your digital marketing budget with insights from Mike Shaug, founder and CEO of Premier Online Marketing. Learn how to reverse engineer your traffic needs from lead generation goals and why too much traffic is never a problem. From understanding your sales targets to dissecting competitors' spending through Google Ads' auction insights, Mike provides a treasure trove of strategies to ensure informed budgeting decisions that drive growth and stability in an ever-competitive...
Enhance your understanding of Search Engine Marketing (SEM) with the expert insights of Mike Shaug, Founder and CEO of Premier Online Marketing. This episode offers a thorough examination of PPC campaigns tailored to the automotive and power sports industries, beginning with an in-depth analysis of the buying funnel. Mike provides a detailed exploration of essential keyword categories, ranging from high-volume, low-intent keywords to highly targeted, high buyer-intent keywords. He covers indu...
Get ready to learn the secrets to maximizing your ROI and ROAS in the automotive and power sports industries with expert insights from Mike Shaug, founder and CEO of Premier Online Marketing. Discover how to avoid negative profitability and set up successful search ad campaigns that truly enhance your bottom line. Mike shares practical tips on resource allocation, keyword targeting, and making data-driven decisions to stand out in a competitive market. Explore the importance of campaig...
Discover how your digital marketing dollars might be slipping through the cracks as Mike Shaug, CEO of Premier Online Marketing gets into the details of hidden waste within Google Ads. We take a special look at the automotive industry, yet the insights discussed are universal, exposing how geo-targeting can be your best defense against irrelevant bot traffic. Mike also shares a staggering example of a misplaced $30,000 in Argentina, proving that even a single oversight can lead to a monumenta...
In this episode of The POMCAST, Claire Shaug, COO of Premier Online Marketing, joins the conversation to share expert insights on apartment SEM (Search Engine Marketing) and PPC (Pay-Per-Click) strategies. With years of experience in multifamily digital marketing, Claire breaks down how apartment communities can optimize paid search campaigns to generate high-quality leads, maximize ad spend, and drive more leases. Claire discusses what truly defines a high-quality lead in the apartment indus...
Ready to skyrocket your car dealership's visibility and outshine big players like Cargurus and Autotrader? Tune in to the latest POMCAST episode featuring Mike Shaug and Andres Fernandez from Premier Online Marketing. We'll unravel the secrets behind an effective SEO playbook tailored specifically for dealerships. Learn why a powerful organic presence isn't just nice to have but a necessity in today's competitive market. We promise actionable insights and practical steps to elevate your ranki...
Ever wondered how the top multifamily properties keep their vacancy rates low and renewal rates high? Tune in to the latest episode of The POMCAST, as we unravel the secrets behind effective multifamily paid media lead generation. Discover the advantages and challenges of marketing individual properties directly versus leveraging Internet Listing Services (ILS) like apartments.com and Zillow. We’ll also reveal why controlling your traffic through platforms like Google and Microsoft ads can pr...