In this episode of PPC Cave Short Episodes, Ryan and I discuss TROAS, when to use it, how to optimized it, and when to move on from it. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!
In this episode of PPC Cave Short Episodes, we get specific and compare when to continue to optimize your secondary bid adjustments vs switching all-together to an automated bid strategy. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!
In this episode of PPC Cave Short Episodes, we break down the importance of conversion tracking, not only for eCommerce but for lead-gen also. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!
In this episode of PPC Cave Short Episodes, Ryan breaks down the concept of Search Impression Share and why it's crucial for Google Ads success. He covers the key components of this metric, including Search Impression Share Lost Due to Rank and Search Impression Share Lost Due to Budget, and explains how they impact your overall campaign visibility. Ryan shares insights on how to analyze your impression share, improve your rank through better ad quality and bidding strategies, and determine if your budget is limiting your reach. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!
Continuing with our series, Google Ads for beginners, we've come across these mistakes for eCommerce clients during the BFCM season. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!
Continuing with our series, Google Ads for beginners, we've come across clients looking to move dead inventory or services that are new and not proven. We believe Google Ads works best when you accentuate the positive, there is a time and place to drive traffic to unproven landing pages or products, but establish the positive first, as the market will always dictate the end-result, Google Ads is just a tool for traffic. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!
Continuing with our series, Google Ads for beginners, not every Google Ads campaign is an instant success, and sometimes even well-prepared campaigns fail. This segment covers the lessons learned from underperforming campaigns and offers advice on how to handle these situations and make necessary adjustments. Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. For any Google Ads related questions, email ThePPCCave@Gmail.com! youtube.com/@ThePPCCave tiktok.com/@ThePPCCave instagram.com/ThePPCCave fiverr.com/ryanfenton fiverr.com/gene_villanoz Tune in and subscribe to The PPC Cave today!
In Episode 90 of The PPC Cave Gene dives into what YMYL (your money your life) means and his tactics for Google Ads when it comes to YMYL clients.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:53 What is YMYL?05:57 Reddit Question07:01 TacticsGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 89 of The PPC Cave Gene dives into the best ChatGPT prompt for creating search ads.My ChatGPT Prompthttps://www.tempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:43 Search Ads & Procrastination 03:04 Quick Testing = Faster Results04:27 ChatGPT Prompt + MethodGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 88 of The PPC Cave Ryan dives into the campaign structure of a client case study.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps2:32 Best Converting Campaign3:25 Segment Consolidations4:43 Why Lower TROAS?12:00 Layering On CampaignsGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 87 of The PPC Cave Gene dives into his tips and tricks for P-Max campaign consolidation for e-commerce.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps03:24 Test06:47 Pick Your Winners11:12 Consolidate Hard13:56 Scale the Best SellersGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 85 of PPC Cave Gene and Ryan dive into their advice for starting out in Google Ads.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps06:20 How Did Gene Learn Google Ads09:08 How Did Ryan Learn Google Ads22:15 Gene Methods28:45 Ryan Methods Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 85 of PPC Cave Gene dives into what you need to know when it comes to setting up your Google Ads for Black Friday & Cyber Monday in 2025.2025 BFCM CHECKLIST: https://www.tempus59.com/blog/2025-bfcm-checklistUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:39 Setting The Stage For Q4 (All of these tips will be on my website)05:06 BFCM Prep 08:56 Google Ads Strategy20:06 Target & Retarget Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 84 of PPC Cave Gene dives into the process of using P-Max for Lead Generation.Find the details of the Google Ads ChatGPT prompts here: https://www.tempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps05:04 High Quality Creative Assets09:32 Audience Signals10:36 Conversion Tracking11:48 Call Tracking Software14:24 Landing Page Experience17:55 Search Categories & Asset ReportingGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 83 of PPC Cave Gene dives into the BEST ChatGPT Keyword Research prompt and how to structure it to get the best results.Find the details of the Google Ads ChatGPT prompts here: https://www.tempus59.com/blog/ultimate-google-ads-chatgpt-prompt-sheet-lead-gen-e-commerceUse our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:44 Efficiency & Iteration04:16 Chat GPT Prompt09:13 Product KnowledgeGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 82 of PPC Cave Gene dives into how you can use ChatGPT to bring your lifestyle brand images to the next level.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:59 Testing05:00 Importance of lifestyle images on Google Ads07:26 Black Friday + Cyber Monday07:48 ChatGPT ProcessGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 81 of PPC Cave Ryan dives into the breaking news of ChatGPT ads, and everything you need to know about it so far.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps03:20 ChatGPT Ads Introduction08:00 My Thoughts on ChatGPT Ads10:21 Generative Engine Optimisation10:56 Low Competition to Take Advantage Of (To begin with)15:32 How AI Focused will ChatGPT Ads be?18:07 ChatGPT Ads WILL be a big deal...Gene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 80 of PPC Cave Gene dives into important September 2025 updates Google Ads users should all be aware of.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps01:35 GMC Brand Profile03:52 Auto Created P-Max?05:50 Google Upgrades Demand Gen to Drive More ConversionsGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 79 of PPC Cave we dive into Gene's checklist when handling a Google Ads audit.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps02:18 Start with the Big Picture06:11 Conversion Tracking & Attribution07:02 Campaign Settings11:44 Keywords & Search Terms13:15 Ad Copy & Extensions13:48 Landing Page Experience15:02 Performance Metrics Deep Dive15:48 Opteo: Making Auditing Easier21:03 Quick Wins You Can Apply TodayGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!
In Episode 78 of PPC Cave we dive into the highlights of Episode 74, understanding some of the best ways to use Opteo for your google ads.Use our Opteo free 28 day trial!https://www.Opteo.com/ThePPCcaveUse our Riverside discount code!: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=TPCPodcastReferral of $100 for a signed Client!Timestamps00:05 What is Opteo?01:07 The Wasted Spend Problem05:07 Core Features & How They Work08:09 Technical Deep Dive18:06 The Future of OpteoGene & Ryan, 2 Fiverr Pros that co-host The PPC Cave, Google Ads for lead generation & eCommerce. Performance Max, PPC, lead generation, Google Ads, shopping campaigns, digital marketing, Reddit questions, advertising strategiesFor any Google Ads related questions, email ThePPCCave@Gmail.com!reddit.com/r/thePPCCave/youtube.com/@ThePPCCavetiktok.com/@ThePPCCaveinstagram.com/ThePPCCavefiverr.com/ryanfentonfiverr.com/gene_villanozTune in and subscribe to The PPC Cave today!