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The Perfectionism Project

Author: Sam Laura Brown

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Perfectionism makes even the smartest business owners get in their own way, which is why the Perfectionism Project is a podcast full of perfectionism advice for entrepreneurs.

Your host is Sam Laura Brown, perfectionism coach and founder of Perfectionists Getting Sh*t Done. With her conversational podcast episodes and relatable stories, Sam will motivate you to get out of your own way and help you feel less alone as you navigate the ups and downs of business.

Filled with practical advice, this podcast is for entrepreneurs of any kind who are ready to skyrocket their productivity levels and stop holding themselves back. Subscribe today to discover how to overcome perfectionism, escape the all-or-nothing mindset and stop procrastinating so you can become more productive and build a successful business.

For even more perfectionism advice to help you with your business, follow Sam on Instagram @perfectionismproject or sign up for Perfectionists Getting Sh*t Done at samlaurabrown.com/pgsd.
601 Episodes
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As perfectionists, we tend to do one of two things when it comes to business decisions. We either (1) tie our own hands behind our back and refuse to change the decision for fear of being flaky or (2) we change our mind constantly and never follow through long enough to see results.  To grow your business you need to be able to update your decisions. In this episode, I'm walking you through my exact process for updating decisions without losing self-trust or being flaky - as well as three decisions I've recently made in my own business. If you're a perfectionist building a business, you want to listen to this episode today. READY FOR MORE? The Power Planning Course is now open!  If you want to learn how to plan properly as a perfectionist so you can consistently get your most important business tasks done without burning out, sign up for The Power Planning Course today at samlaurabrown.com/planning. If you're ready for coaching, accountability and support to take consistent action and grow your business successfully (and sustainably), join the waitlist for Perfectionists Getting Shit Done at samlaurabrown.com/pgsd.
Our perfectionist all-or-nothing mindset is what makes us rebel from our calendars. That is, unless you're planning properly as a perfectionist. I used to be the person who couldn't follow through with my calendar for more than a couple of days. Yet no matter how much time I spent planning everything out, I kept rebelling. It wasn't because I didn't have what it takes to be my own boss. It was simply because I was unknowingly making some pretty big planning mistakes that were making my perfectionist mindset working against me. In this episode I'm sharing 8 calendaring mistakes that are unknowingly causing you to rebel against your calendar. And I walk you through how Power Planning solves for each of them in the easiest and most practical way. If you want to be able to rely on yourself to follow through with your plans whilst having lots of flexibility and freedom in your week, this episode is for you. READY FOR MORE? The Power Planning Course is now open!  If you want to learn how to plan properly as a perfectionist so you can consistently get your most important business tasks done without burning out, sign up for The Power Planning Course today at samlaurabrown.com/planning. If you're ready for coaching, accountability and support to take consistent action and grow your business successfully (and sustainably), join the waitlist for Perfectionists Getting Shit Done at samlaurabrown.com/pgsd.
One of my favourite feelings is finishing my work day at the exact minute I planned, with everything essential complete. And this episode is a masterclass on how you can do it too.  Tune in to learn why finishing on time is a skill worth developing, the self-image you need to develop to make it possible and the tools that make it easy. You'll hear the practical steps to follow, what it looks like in practice and how to avoid the common mistakes and misconceptions that will stop you from finishing on time. If you're a perfectionist building a business, you want to listen to this episode today. READY FOR MORE? If you want to learn how to plan properly as a perfectionist so you can consistently get your most important business tasks done without burning out, join the waitlist for The Power Planning Course at samlaurabrown.com/planning. If you're ready for coaching, accountability and support to take consistent action and grow your business successfully (and sustainably), join the waitlist for Perfectionists Getting Shit Done at samlaurabrown.com/pgsd.
If you work well under pressure but struggle to take action when there's no deadline, this episode is for you. Most of the tasks that actually grow your business don't come with external pressure. So they get pushed back. Again and again. In this episode, I break down why that happens and what actually needs to change if you want to consistently follow through without relying on last-minute urgency. This isn't about becoming more disciplined. It's about understanding the perfectionist pattern that keeps you stuck - and shifting the way you approach your work so you can take action even when no one is watching. If you're a perfectionist building a business, you want to listen to this episode today. READY FOR MORE? If you want to learn how to plan properly as a perfectionist so you can consistently follow through with your plans, join the waitlist for The Power Planning Course at samlaurabrown.com/planning. If you're ready for coaching and support to take consistent action and grow your business, join the waitlist for Perfectionists Getting Shit Done at samlaurabrown.com/pgsd.
If you've ever sat down to work on your business and thought "I don't even know where to begin", this episode is for you. Not knowing where to begin isn't a clarity problem - it's a perfectionism problem. In this episode, I walk you through a real client story and the three simple steps that took her from "I don't know where to begin" to getting started, following through and achieving her goal. If you've been circling your ideas, second-guessing your next move or telling yourself you need a better plan before you start then this episode will create an important shift for you. If you're a perfectionist building a business, you want to listen to this episode today. READY FOR MORE? If you want to learn how to plan properly as a perfectionist so you always know what to work on each week, join the waitlist for The Power Planning Course at samlaurabrown.com/planning. If you're ready for coaching and support to take consistent action and grow your business, join the waitlist for Perfectionists Getting Shit Done at samlaurabrown.com/pgsd.
Your business dreams matter. They're not going to leave you alone, even if you don't act on them. So you may as well go for them. In this episode I share why being someone who is going for your business dreams will transform every area of your life for the better, why going all-in doesn't mean neglecting your personal life and how Perfectionists Getting Shit Done supports you to go for your business dreams without burning out. JOIN PGSD TODAY: The doors to Perfectionists Getting Shit Done are closing tomorrow - at 11:59pm EST on Friday, 6 February. Join now by signing up at samlaurabrown.com/pgsd. Featured In The Episode: Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject  
Building a business is a big brave thing - especially as a perfectionist. So in this episode I'm interviewing PGSDer Laura Miller about how she has used the support of the Perfectionists Getting Shit Done community to create insane personal growth and results for herself during her 6 years (!!) as an active PGSDer. We also discuss the value of PGSD as a lifetime access program and why you can get all of the community benefits of PGSD without having to actively post or be seen inside PGSD. Laura also shares her story of how PGSD helped to pick her back up after a big fail so she could go on to create wild success. And she gives her best advice for PGSDers on how to connect with the PGSD community and the different ways that can look. If you're a perfectionist and you're building a business, you want to listen to this episode today.  JOIN PGSD TODAY: The doors to PGSD are now officially open. Join us today by signing up at samlaurabrown.com/pgsd. Enrollment is closing strictly at 11:59pm EST on Friday, 6 February.  Featured In The Episode: Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject  
PGSDer Megan Chambers is such a great example of everything I talked about in my 5-Part Personal Development Series. So I wanted to have her on the podcast to share her experience with you!  In this episode, Megan shares how shifting her perfectionist beliefs allowed her to create an influx of new clients without having to change her marketing strategy or working longer hours.  We talk about how Megan knew that perfectionism was stopping her business from growing and what that looked like for her (hello procrasti-learning). And we chat about Megan's experience inside Perfectionists Getting Shit Done (aka PGSD) and how the program supported her to get to the next level in her business while also working a full-time job.  If you're a perfectionist and you're building a business, you want to listen to this episode today.  JOIN PGSD TODAY: The doors to PGSD are now officially open. Join us today by signing up at samlaurabrown.com/pgsd. Enrollment is closing strictly at 11:59pm EST on Friday, 6 February.  Featured In The Episode: Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject
This is Part 5 of my 5-Part podcast series for perfectionist entrepreneurs. It's all about why personal development is the secret to building your business and my simple personal development process that works for perfectionists who are building businesses. In this episode, I'm sharing the 3 simple personal development tools that bring together everything that I've taught you in this series. These personal development tools get your perfectionist mindset working for you, instead of against you, in an incredibly simple weekly practice. Tune in to discover what the tools are, why they work and how my clients and I use them to build successful and fulfilling businesses. If you're a perfectionist and you're building a business, you want to listen to this episode today.  And if you want to dive deep into this work with me as your coach and alongside a community of like-minded perfectionist entrepreneurs, you want to join us inside Perfectionists Getting Shit Done (aka PGSD) this week. Doors are now open for one week only with enrollment closing at 11:59pm EST on Friday, 6 February. Join us today at samlaurabrown.com/pgsd. Featured In The Episode: Sign up for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject The doors to PGSD are now open for one week only. Join us today by signing up at samlaurabrown.com/pgsd.
This is Part 4 of my 5-Part podcast series for perfectionist entrepreneurs. It's all about why personal development is the secret to building your business and my simple personal development process that works for perfectionists who are building businesses. I wouldn't have a successful business if I hadn't figured out how to make great business decisions even when I was scared of getting it wrong. I used to umm and ahh, procrasti-research, procrasti-learn and second guess myself. I wanted to get every decision right because I didn't want to embarrass myself, I didn't want to waste precious time and money and I didn't want to publicly put myself out there if I was only going to change my mind one week later. In today's episode, I'm sharing the simple personal development work that my clients and I have done to make great business decisions even when you're scared you'll get it wrong. And the answer isn't just to make an 'imperfect' decision. That doesn't work for perfectionists! So instead, I'm sharing a simple and practical approach that does - as well as some personal stories that I know you'll be able to relate to. Featured In The Episode: Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject The doors to PGSD are opening on 30 January 2026 for one week only. Get ready to join us by signing up for the waitlist at samlaurabrown.com/pgsd.
This is Part 3 of my 5-Part podcast series for perfectionist entrepreneurs. It's all about why personal development is the secret to building your business and my simple personal development process that works for perfectionists who are building businesses. I wouldn't have a successful business if I hadn't figured out how to believe in myself when there was literally no proof that I could achieve my goals. I was quiet, I was shy, I was scared of putting myself out there and no one expected me to leave the corporate path I had started down. I'd been successful in my studies but there was no evidence that I'd ever be able to make a full-time income from my business - and yet I've been doing that for 6 years now. In today's episode, I'm sharing the simple personal development work that my clients and I have done to believe in yourself even when you're scared of failing. And the answer isn't to out-work your self-doubt. That doesn't work for perfectionists! So instead, I'm sharing a simple and practical approach that does - as well as some personal stories that I know you'll be able to relate to. Featured In The Episode: Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject The doors to PGSD are opening on 30 January 2026 for one week only. Get ready to join us by signing up for the waitlist at samlaurabrown.com/pgsd.
This is Part 2 of my 5-Part podcast series for perfectionist entrepreneurs. It's all about why personal development is the secret to building your business and my simple personal development process that works for perfectionists who are building businesses. I wouldn't have a successful business if I hadn't figured out how to put myself out there even when I was terrified of getting laughed at. I was never the person who didn't care what others thought about me. I cared deeply. So much so that it made me get in my own way and struggle to market my business (or even offer anything for sale). In today's episode, I'm sharing the simple personal development work that my clients and I have done to feel safe to put yourself out there - even when your friends, family and colleagues can see your social media account. And the answer isn't to stop caring what other people think. That doesn't work for perfectionists! So instead, I'm sharing a simple and practical approach that does - as well as some personal stories that I know you'll be able to relate to. If you're a perfectionist and you're building a business, you want to listen to this episode today.  Featured In The Episode: Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject The doors to PGSD are opening on 30 January 2026 for one week only. Get ready to join us by signing up for the waitlist at samlaurabrown.com/pgsd.
This is Part 1 of my 5-Part podcast series for perfectionist entrepreneurs. It's all about why personal development is the secret to building your business and my simple personal development process that works for perfectionists who are building businesses. In this episode, we're starting with the fundamentals so you can clear up any confusion you've had about why your business isn't growing (even though you're always thinking about it). I'm sharing why business brings up perfectionism and what that looks like, how to think about entrepreneurship so you can stop feeling disheartened unnecessarily and how my clients and I use personal development to build successful and fulfilling businesses. If you're a perfectionist and you're building a business, you want to listen to this episode today.  Featured In The Episode: Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject
In this behind the scenes episode, I'm sharing what went on in my business in 2025 and what my Growth Goal is for 2026.  2025 was a really challenging year for me in my business! In this episode, I'm sharing why it was so hard and the personal development work I've been doing to get on track for my 2026 goal. There are so many lessons that came from 2025 that I'm now applying to 2026 and I can't wait for you to hear them. If you're a perfectionist and you're building a business, you want to listen to this episode today.  Featured In The Episode: Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject
As an entrepreneur, you are creating something that didn't exist before. Which means you're creative - whether you want to admit it or not. So what should your creative process look like? And what if it doesn't look like everyone else's? That's what I'm talking about in today's episode. In this episode, I'm sharing what I've learned about creativity from more than 10 years in business and how I've leaned into my Connected Creative Process to create my best work. I share the specifics of my Connected Creating Process and what's happened when I haven't let myself follow what naturally works for me. I also chat about why I've stopped trying to have a neat and tidy creative process and why you don't need one either.  If you're a perfectionist and you're building a business, you want to listen to this episode today.  Featured In The Episode: Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject
If you want to achieve things in your business that you've never achieved before, you want to listen to this episode. Tune in to hear me talk about what a Trajectory Mismatch is, how it can stop you from achieving your goals if it's too big (or too small) and how to get on track to your goals - especially if you've been feeling behind. If you're a perfectionist and you're building a business, you want to listen to this episode today.  Featured In The Episode: Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject
This year I didn't get the 'fresh start' to the year that I'd hoped for. In case you didn't either, I'm sharing a concept called New Year Delay and how to overcome a bad start to the new year. Whether your New Year Delay lasts a week, a month or a whole quarter - this episode will stop you feeling shit about it and will teach you what to focus on (and how to think) so that you can end up exactly where you want to be regardless of the way the year started. If you're a perfectionist and you're building a business, you want to listen to this episode today.  Featured In The Episode: Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject
If you have a limited amount of time each week to work on your business, what's the most productive thing to do with your time? And how do you avoid feeling so much pressure to pick the right thing that it shuts you down completely? That's what I'm talking about in today's episode. I work a limited business time each week and so do the majority of my clients. When this is the case, task selection is more important than ever. But it's got to be done in a way that doesn't make you freeze or have you jumping frantically from one task to the next.  Tune in to hear how my clients and I think about this so we can make the most of the limited time that we have. If you're a perfectionist and you're building a business, you want to listen to this episode today.  Featured In The Episode: Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject
When I started my business, what I craved more than anything was the freedom to be the real me, the freedom to express myself and the freedom to grow. In this episode, I'm sharing my thoughts on freedom as an entrepreneur as well as what business looks like now as a mum of 4 kids under 5, making a full-time income on part-time hours and feeling safe to show up as myself in every part of my work. I talk about leaving my accounting job with no proof things would work, the self-belief that kept me going and the kind of courage it takes to back yourself before you have results. If you've ever felt the pull to have a business where you can be the real you, this episode will help you reconnect with what you're really building for. If you're a perfectionist and you're building a business, you want to listen to this episode today.  Featured In The Episode: Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject  
In this episode I'm sharing a lesson that I had to learn the hard way. If you've got a big life change coming up - whether it's having a child (or two), moving across the country, starting a new job or something else - you want to have coaching at the same time. Even if you're 'not working on your business'. If you're a perfectionist and you're building a business, you want to listen to this episode today.  Featured In The Episode: Join the waitlist for Perfectionists Getting Shit Done (PGSD) - samlaurabrown.com/pgsd Sign up for daily Perfectionist Power-Ups - samlaurabrown.com/power Follow me on Instagram @perfectionismproject
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Comments (17)

Jessica Tipton

I need to remember the Growth v. Success thing.

Jul 11th
Reply

Jessica Tipton

The passion in this one is palpable. It's the sort of tough love (especially towards the later points) that's still encouraging and kind. Thank you so much for this 💗

Jun 18th
Reply

Светлана Булкина

unfortunately its so boring, just talking without any topic and structure🙄

Jun 10th
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Н. Л.

Oh, kind lady Sam Laura Brown! Your good words can revive a man, and save him from desperation. May you be blessed!

Oct 7th
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Н. Л.

At 04:30 -- a very interesting logical chain.

Oct 7th
Reply

Farnaz Vahidi

amazing

Oct 5th
Reply

Sarah Raad

This is soooo me right now!

Jul 25th
Reply

Moji M Shahvali

I am not a woman and not in my 20s but found this useful haha. thanks!

Jun 29th
Reply

Jessica Tipton

This episode is brilliant and exactly what I need at the moment. I've heard the talking to a friend thing so often for self-compassion, but you've framed it in such a wonderful, actually helpful way. Thank you so much for this.

Jun 5th
Reply

Laura Ferris

Sam Laura your podcast has blown my mind and helped me so much already!! You are speaking literally my life and actions and inspiring me to grow. 🙌 thank you!!

May 20th
Reply

Brandi D

Thank you!

Apr 26th
Reply

Sahar klz

I liked your podcasts, but I wonder if it wasn't monotonous could be much better than what it is currently. good luck and keep doing 🌸

Mar 30th
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Sarah Raad

wow, this was awesome! Need to listen to it again for info to fully sink in!

Dec 26th
Reply (1)

Sarah Raad

This was whatever one needs in life! PRICELESS! Thank you Sam

Oct 29th
Reply (1)

Sarah Raad

Hi, I'm listening to your podcast on Castbox. Your podcasts are absolutely amazing. I always take notes and I can relate to everything you say. ❤

Jun 7th
Reply