Did you know that by age 14 a girl’s confidence will decrease 30% in comparison to boys of the same age? I know that many of you tuning into this podcast are parents so you are definitely going to want to listen to this one. In this episode I interview Tara Filteau who is the founder of Mother Daughter Empower and is on a mission to change that statistic. Her organization is all about empowering women & girls to reach their full potential by providing them with equal access to mental...
In today’s episode I talk to Shauna Grey who is the founder of Simplified Savvy, a business focused on helping entrepreneurs grow and market their business without overwhelm. We talk a lot about Instagram and what’s working these days on this platform. We also talk a lot about what’s not working!As always, thank you for listening to the Perfectly Imperfect Social podcast. I’m now offering 1:1 monthly marketing coach for small businesses. If this sounds like something you’d be interested in I’...
In this episode of the Perfectly Imperfect Social podcast I talk to Francesca Brundsen who was one of my very first podcast guests. A lot has changed since I chatted with Francesca, including her name. In this episode we talk about what it’s like to take back your identity and redefine who you are on social media. You don’t want to miss this one!As always, thank you for listening to the Perfectly Imperfect Social podcast. I’m now offering 1:1 monthly marketing coach for small businesses. If t...
In this episode I talk to Tess Hansen who is an art advisor from New Jersey and specializes in creating graffiti and mural art. We talk a lot about how art is a form of storytelling and how brands could be using it more within their marketing efforts.One of the things you’ll hear is my own stereotypes when it comes to graffiti artists and how Tess debunks these for me. You’ll also learn a lot about the world of graffiti art!As always, thank you for tuning in to the Perfectly Imperfect Social ...
In this episode I talk to Cyndi Zaweski who is the founder of Ascent StoryCraft. The main focus of her business is helping businesses like yours transform idea into scroll-stopping content that converts and represents who you are. As a former journalist, Cyndi has a lot of tricks up her sleeve and some really good tips on how to think about crafting your content.As always, thank you for tuning in to the Perfectly Imperfect Social podcast. I love helping small businesses think differently abou...
Do you have a product based business? If you do, you are going to want to tune in to this episode. I’m talking to Kristy Miller, CEO and founder of The Scented Market, a lifestyle brand that offers handmade, eco-friendly products for your home and your body. This includes scented soy candles & more.Kristy has done an incredible job of growing awareness of her product via social media. In this episode, we’ll cover how social media has played a role in her business, what her approach ...
You’ve probably heard the term “business coach” but have you ever heard of a “somatic business coach”? I definitely had never heard of this before I chatted with Rebecca Bee.In this episode I have an absolutely fascinating conversation with Rebecca about how she helps people heal & rewire to be able to build a purposeful business and life. We cover a lot of ground in this episode and we also spend some time on how to tackle the imposter syndrome that so many women face.As always, thank yo...
In today’s episode I talk to Jennifer Goldberg, the founder of Tavanberg which is a boutique content marketing agency in the Toronto area. In this episode we talk a lot about how to create and leverage your content to stand out in a very competitive marketplace. We also delve into the importance of storytelling for brands and tackle what people should do when they feel they aren’t great writers.As always, thank you for tuning in to the Perfectly Imperfect Social podcast. I love helping small ...
In today’s episode I talk to Brandi Sundby who consults with small business owners on how to best reach their business and financial goals. You’ll learn more about what she does and why consulting is different than coaching. We also have an interesting discussion around social media and what social media success looks like for her business.As always, thank you for tuning in to the Perfectly Imperfect Social podcast. I love helping small businesses think differently about their social media. I...
Today I talk to Niki DeGoey, founder of Hey Niki Creative, about how to tackle your business’ branding. We cover what to do, what to try and what not to do when it comes to branding in 2022. And what the heck it actually means. Is there anything other than fonts and colours you need to think about?!One of the reasons why I wanted to chat with Niki (apart from the fact that she is awesome) is that she specializes in helping businesses build craveable brands online. No small feat in today’s ver...
Hello everyone! I hope you are doing well. In today’s episode of the Perfectly Imperfect Social podcast I’m answering your burning social media questions. I have recently started a monthly Q & A series over on my Instagram account and this is your chance to ask me anything you’d like about social media! I hope you enjoy the episode and please let me know what your questions are over @PerfectlyImperfectSocial. I’d love to answer them next month!
One of the things that I’ve noticed about the female entrepreneurial world is we tend to get caught up in the dreaded imposter syndrome. I’ve seen advice that really promotes blocking out your “competitors” and not being worried about what they are doing. I agree and disagree with this advice. Mainly because I think that there is more than enough room at the table for all of us and I also love to learn from others in my industry! So, on that note I’d like to introduce you to Amy. Amy is a fre...
Well, I have been wanting to do this episode of the Perfectly Imperfect Social podcast for a while now! When I first started this podcast, I made a list of some of my dream guests. Rachel, the founder of Make Lemonade, was one of them. So, you can imagine my excitement when she said yes to my podcast interview request!In this episode we talk about all things entrepreneurship and social media. Make Lemonade is one of my favourite social media presences, so I was curious to know how Rachel went...
In today’s episode, we talk about something that I love doing. Being someone who is a bit of a social media disruptor and saying things that people may be thinking about (but too afraid to say them!). To help me have this conversation, I’ve invited Emily Edwardsto join me. Emily is a fellow social media disruptor and is the founder of The Good Birth Co. Tune in to find out how Emily is disrupting the birth professionals industry (in a good way!) and helping people have the childbirth exp...
Over the last year or so, I’ve been reflecting more and more on how social media strategies shift depending on the industry you work in. While I’m a big believer in embracing your imperfections and not having everything picture perfect, there are some industries that do still lend themselves more to a polished look. One of them is design.To help us have this conversation, I chat to Tamara Robbins Griffith. She’s a regular guest expert on CityLine, a fellow podcaster and partner in Kerr + Fiel...
In this episode, I have the pleasure of talking to Faye Moxam. Faye is currently based in Prince Edward County and works as a real estate agent. When I initially reached out to Faye for this interview it was to hear her perspective on what a good social media presence looks like for realtors and the real estate industry. However, there are a few surprises in this interview and I discover that there is a whole lot more to talk about with Faye. I know that you’ll be as inspired as I was when yo...
A few episodes ago, we looked at how to post photos of your kids safely online. Now, I’m switching gears and looking at what parents can do to keep their kids safe online. In this episode I talk to Fareedah Shaheed, an online safety educator. Her mission is to help parents protect their kids online.We cover a lot of ground in this episode and also discover that we have a lot in common that we didn’t know before this episode. By the end of the episode, you’ll have a better understanding of how...
When was the last time you looked at your website? It has probably been awhile if you’re anything like me. I know that sometimes we can get wrapped up in the world of social media and forget about our other marketing channels. This episode is a good reminder to take a look at your website!I’m joined in this episode by Avigayil Basser, a website copywriter and founder of Aligned Copy Co. She shares some of her easy fixes for website copy and to really bring these tips to life we look at my own...
To kick off 2022, I explore a topic that has been on my mind for awhile. The idea of originality. Are there any original ideas anymore? I often find that social media brings up feelings of “that person copied my content”, but did they really?Mel, a self-declared “word nerd” and founder of Tripod Business Services, joins me as I delve into this area and wonder if every love story we’ve ever seen is really just an updated version of “Romeo & Juliet”.To learn more about Mel, head over to:Web...
Do you post photos of your kids on social media? If you do, it may be time to make some changes to how you post and what you post. I know as a parent this is something I’ve been thinking about more and more. In today’s episode I talk to Claire Rodahaver about online photo safety. We focus specifically on what you can do as a parent and by the end of the episode you should have some tips on what to post and what photos to avoid posting. We also chat about what this may mean for the world ...