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The Personal Branding Playbook

The Personal Branding Playbook

Author: Christopher Hines

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Everyone has a personal brand. The only difference is some people understand how to leverage their abilities and skills better than others. This podcast focuses on strategies and methods for entrepreneurs to use their personal brand to bring value to the world. The goal of this show is to teach you how to reach that next level of impact using your podcast. Enjoy interviews from top experts in business and Action Episodes from Coach Chris every single week!
54 Episodes
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Ep. 2 Three Steps to Become More Disciplined Get your copy of The Milestone System now: https://coachchrisacademy.com/products/milestone-system Discipline is the one key element that every successful person has in their arsenal of skills. We all have different levels of discipline but the standard is set, nonetheless.  In today’s episode, we’re going to cover the different elements of being disciplined and how you can get there. These strategies include: How you can create better routines The method for rewarding yourself  The impact that journaling will make on your life. Discipline is the most important skill to create the life you desire. It doesn’t matter if you have some amazing plan to build your brand without discipline. The system you have in place to create content is useless without the discipline to execute. Becoming more disciplined is easy when you’re focused on what you want. It’s time you started creating the life that you desire. You can get The Milestone System here: https://coachchrisacademy.com/products/milestone-system The Personal Branding Foundation course is here for only $1: https://coachchrisacademy.com/products/874062
Get your copy of The Milestone System. The life you desire is within reach! In season six, we're going to help you get there. Each episode is going deeper on your mindset and becoming a better version of yourself. This episode is explaining three ways you can start creating the life you desire. But we're going to talk about action. Creating the life you want can't happen without making the right moves.  Focus on what you want List what needs to happen for you to be successful Deliver energy to it every single day. Creating the life you desire is a daily task. You need to stay focused on what you want and create routines that will help you progress. The right systems in your life make everything flow smoothly. The Milestone System is going to help you do a lot more. Get your copy now!
Get the $50k Podcast Roadmap now: https://www.thecoachchris.com/businesspodcastplaybook/   Facebook is a close 2nd when it comes to major platforms for business podcasters. (We talked about LinkedIn here.) I know Facebook is terrible for most people. That's because they haven't accepted that organic reach is limiting. You have to put effort into building a real audience OR pay for ads. That simple.   In today's episode you'll learn how to use Facebook to grow your podcast and connect with prospects that want to buy from you. Facebook is the most popular platform for people who are making money. It doesn't matter if you're in the B2C space or B2B. WE're going to cover: Keep steps to building your tribe on Facebook How you can use groups to your advantage The strategy for converting Facebook friends into podcast subscribers.   Get the $50k Podcast Roadmap now: https://www.thecoachchris.com/businesspodcastplaybook/ Follow Coach Chris online: Instagram LinkedIn Facebook
Allan Dib is a serial entrepreneur, rebellious marketer, technology expert, and #1 bestselling author. He has started, grown, and successfully exited multiple businesses in various industries. Allan grew his business from startup to four years later being named by Business Review Weekly (BRW) as one of Australia's fastest-growing companies.   I was excited about this episode because Allan has been a great guest before. We had the chance to discuss ways Allan attracts and nurtures prospects so they buy with ease. This conversation included topics like: One to one is best for starting Start with high ticket one on one coaching Use promotions with a call to action Why planting the seed is important  Strategies to nurture prospects. Free resource: The 1 Page Marketing Plan!   Get the $50k Podcast Roadmap now: https://www.thecoachchris.com/businesspodcastplaybook/ Follow Coach Chris online: Instagram LinkedIn Facebook
Get the $50k Podcast Roadmap now: https://www.thecoachchris.com/businesspodcastplaybook/   There are a lot of podcast niches out there. But there are really only two types of podcasts: business and entertainment. What you have to understand is that each of these shows has a different version of success. The goals are completely opposite. Therefore, business podcasts have to start to operate like the goals are different.   In this episode, I wanted to explain what business podcasters have been doing wrong and how easily it can be fixed. Once you're aware of these mistakes, it will be a lot easier to host a podcast that actually impacts your business. This episode is going to make it easier for you to decide the style of podcast you want to host.   Get the $50k Podcast Roadmap now: https://www.thecoachchris.com/businesspodcastplaybook/ Follow Coach Chris online: Instagram LinkedIn Facebook
Travis Huff started working for the Walt Disney Company & ABC-30 Television after his graduation from the Craig School of Business at Fresno State. He developed from a young energetic graduate into a seasoned media executive learning the TV Broadcast and Digital Media Business and working with brands like McDonald’s down to small local businesses to drive sales using advertising. In June of 2009, after a coffee with a friend revealed that in the future business owners would need Facebook Pages managed, he took that idea and Real-time Outsource was born… we’re now a social media management firm with clients worldwide mostly focused on English and Spanish speaking campaigns.   In February of 2015 … he set off on a new adventure of podcasting. He always dreamed of interviewing some of the people he looked up to in the marketing & entrepreneurship world but knew they would not come to Fresno … to chat with him! The “Be Real Show” was invented and now in the 5th season and almost 200 episodes recorded, it’s become not only his passion but a huge business driver but also teaches him new lessons from these mentors that he gets to interview weekly.   Travis Huff joined the podcast to share ways that Facebook can be used to impact your business in 2020. No one is talking about this the way Travis does. He also shares some very specific strategies to get more engagement on your content and increase sales! You'll want to take notes on this episode.   Subscribe to Travis' Podcast: Be Real   Get the $50k Podcast Roadmap now: https://www.thecoachchris.com/businesspodcastplaybook/ Follow Coach Chris online: Instagram LinkedIn Facebook
Get the $50k Podcast Roadmap now: https://www.thecoachchris.com/businesspodcastplaybook/   Business podcasts have to be treated differently than the average entertainment podcast. Way too many businesses host shows that don't impact their bottom line. I decided to change that.   Season 4 of the Personal Branding Playbook was an experiment. I wanted to take the time and try something new for my podcast. I had executed my system in small parts before so I knew it would work. Creating a season with a very specific them gave me some amazing advantages. I want to share them with you this episode.   Get the $50k Podcast Roadmap now: https://www.thecoachchris.com/businesspodcastplaybook/ Follow Coach Chris online: Instagram LinkedIn Facebook
David Meltzer is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports and Entertainment agency, which was the inspiration for the movie Jerry Maguire. He is a three-time international best-selling author, a Top 100 Business Coach, the executive producer of Entrepreneur‘s #1 digital business show, Elevator Pitch, and host of the top entrepreneur podcast, The Playbook.   His life’s mission is to empower OVER 1 BILLION people to be happy! This simple yet powerful mission has led him on an incredible journey to provide one thing…VALUE. As part of that mission, for the past 20 years, he’s been providing free weekly trainings to empower others to empower others to be happy.   David joined the show to share some amazing insight on what it truly means to build your brand using a podcast. We had a great discussion about: What frequency is and how it impacts entrepreneurs  How brand helps every area of business  Eyeballs vs branding ambassadors. Make sure you follow David on Instagram to be part of his free training on Fridays!   Get the $50k Podcast Roadmap now: https://www.thecoachchris.com/businesspodcastplaybook/ Follow Coach Chris online: Instagram LinkedIn Facebook  
Get your free Business Podcast Roadmap to $50k now: http://thecoachchris.com/businesspodcastplaybook/   There are really only two different types of podcasts: entertainment and business. The reality is every podcast has its goals. They're very different for business shows and entertainment shows.   The shows that fall into entertainment are usually about music, movies, comedy, religion, etc. The goal of these podcasts is to get a ton of downloads, interview celebrities and get sponsored. Very simple.   Now business podcasts should operate differently. The problem is they don't. The average business podcast is focused on getting ranked on iTunes and chasing celebrity guests. All of that stuff sounds good but its completely useless to your major goal. None of that is going to generate leads for your business!   I invite you to claim a free $50k Podcast Roadmap session. We're going to develop a plan for your podcast to generate premium leads that are ready to buy.   Get the $50k Podcast Roadmap now: https://www.thecoachchris.com/businesspodcastplaybook/ Follow Coach Chris online: Instagram LinkedIn Facebook
Get your free Business Podcast Roadmap to $50k now: http://thecoachchris.com/businesspodcastplaybook/   No one ever talks about this so I have to: the average podcast episode is terrible. That's the truth. A lot of content is selfishly made so it doesn't serve a purpose for anyone. You have to take the time to truly deliver solutions and your podcast episodes will do a lot better.   Business podcasters need to start educating and entertaining a higher level. This approach will give you the chance to connect with your audience on a deeper level. The prospects that need your solution will love this content and be prepared to work with you.   Get the $50k Podcast Roadmap now: https://www.thecoachchris.com/businesspodcastplaybook/ Follow Coach Chris online: Instagram LinkedIn Facebook
Get your free Business Podcast Roadmap to $50k now: http://thecoachchris.com/businesspodcastplaybook/   The leads you desire are out there listening to podcast. Every week they're fired up to listen to a new episode a show they love. The next step is they look for a way to support the podcast. Sometimes they buy merchandise other times they purchase real products! The episodes you release should nurture your prospects and make them want to buy from you!   The average business podcaster isn't thinking about nurturing prospects. They only care about getting the biggest celebrity name they can. In today's episode, we're going to discuss the strategy for you to prepare your prospects to buy from you.   Start taking a different approach to creating your podcast episodes. Focus on delivering real solutions to the prospects you'd like to make purchases with your company soon.   Get the $50k Podcast Roadmap now: https://www.thecoachchris.com/businesspodcastplaybook/ Follow Coach Chris online: Instagram LinkedIn Facebook
Get your free Business Podcast Roadmap to $50k now: http://thecoachchris.com/businesspodcastplaybook/   LinkedIn is the best platform for podcasters. There is no better place online for someone that hosts a podcast AND has their business than lInkedIn. (Facebook is a close 2nd but that's another episode.) LinkedIn is a place where you can connect with different people from all walks of business.   Business podcasters are on LinkedIn to connect with their ideal customers and listeners. In this episode, we're covering exactly how you can use content on these platforms to build more brand and connect with premium prospects for your business. This includes: Using the best hashtags to connect with your audience The right video content How valuable articles are containing episode links. LinkedIn is going to be the platform you start using and instantly see results. They may not be the typical results like followers or likes. These results will be actual clients and conversions. Get start by updating your profile and connecting with your ideal prospects!   Get the $50k Podcast Roadmap now: https://www.thecoachchris.com/businesspodcastplaybook/ Follow Coach Chris online: Instagram LinkedIn Facebook
Get the Business Podcast Playbook now: http://thecoachchris.com/businesspodcastplaybook/   Lead generation is possible for every podcaster! The problem is most podcast hosts aren't thinking about this approach. Every podcast is hosted like its a radio show. People search for the most popular guests and shout for reviews. In today's episode, I'm going to explain how you can use a podcast to build your business and generate more revenue than ever!   Your focus should be on budding a real platform. Businesses that have podcasts have different goals from the entertainment podcasters. Seeing how goals are different, you need to take a completely different approach. Hosting your podcast as if it's a real platform for your business means: Attract new prospects with the episodes you're releasing consistently Nurture prospects so that they're ready to buy instantly Have a list of evergreen content to share with prospects in the future!   Every business should have its own platform. This gives you the power to connect with your prospects more than ever before. And at the same time, you get to build leverage for other products and projects within your company!   Your Business Podcast Playbook is available now! Follow Coach Chris online: LinkedIn Instagram Facebook
Most of the gurus are going to give you weak strategies to make money that might work for some people with a bigger audience. But what about the little guy? What about the people who are new to the game? In this episode we examine exactly how you can get more from the brand you've developed without thousands of followers. First of all, please understand that followers don't guarantee dollars. There are several influencers out there who have a massive audience that engages with their content but they still can't generate any revenue from their creations. So in this episode, Coach Chris has some great strategies to help you increase your impact with a lot less work. Some of these highly effective strategies include:  Create a relationship with the market. Engage w/ content shared by influencers.  Develop your skills. Subscribe to market-focused podcasts, find the best YouTube channels and get some books! Make a product a lot of people need. Solve a problem a majority of the market is facing consistently. Executing these strategies is actually easy because you don't have to worry about paying for anything! This only requires some real work and effort. The best part is you'll be connecting with the marketing and getting prepared to sell better products that deliver even more value. Brand building requires patience. If you want something quick you should try selling on Amazon or eBay. No disrespect to the market but that's the fast money. Building a brand is going to take time and while you're building focus on the outcome you desire. Ignore vanity metrics like followers and subscribers. Your impact can be bigger than those numbers! Get the FREE Brand Building workbook now! Preorder your copy of The Milestone System! Find Coach Chris on Instagram, Twitter or Facebook!
Amobi Okugo is a professional soccer player and the founder of the financial-literacy company A Frugal Athlete. He was drafted after his freshman year at UCLA into Major League Soccer as part of the 2010 Generation Adidas Class. He has amassed over 200 appearances in all competitions professionally and has been honored to represent the United States national team program at various youth levels including the 2012 Olympic squad.  Amobi Okugo was born in Hayward, California, to Nigerian immigrants and is the oldest of four siblings. He holds a Masters in Sports Law in addition to a Bachelor's Degree in Organizational Leadership and Development with a minor in Business Administration. Other interests besides sports include business, entrepreneurship, and marketing. In this episode, Amobi and Coach Chris discuss entrepreneurship and being in the industry. Businesses are going through a lot and these two businessmen have conversations about strategies for us to win in business in 2020. Check out Amobi and The Frugal Athlete  Check out the free personal branding courses now: www.TheCoachChris.com/LiveinYourGreatness Follow Coach Chris on Twitter or Instagram
Facebook is amazing for growing your personal brand. There are some rules for navigating Facebook to get the results you desire. This platform is mostly pay to play, meaning you need to spend money on ads to get results. But not when you understand how to use groups effectively. In this episode, Coach Chris explains how you can use Facebook to build your brand. There are hundreds of groups out there. Some of them are filled with your ideal customers and clients. When you become a part of these communities, it creates an opportunity to become relevant to the right people. In this episode, you're going to learn: Become a main expert in your community Connect with the prospects that matter The best content to grow your brand using Facebook groups. Coach Chris has created a FREE course to help you learn how to use Facebook to your advantage. You can get access to the full course here. Find Coach Chris on Instagram or Twitter. 
As an award-winning funnel coach, #1 best-selling author, and international keynote and former TEDx speaker, Akbar Sheikh is “The Coach’s Coach.” He helps experts accelerate their growth and maximize their profit and impact through coaching. He has helped hundreds of people scale including many to six and seven figures using proven methodology.  On todays episode Akbar gives us his some amazing strategies to growing our business. We had a chance to talk about real sales and what it takes to generate the revenue you strongly desire. Akbar does a great job celebrating his clients' wins as if they are his own. If there is one thing you take away from this episode, it should be to deliver top tier customer service so that your business is always spoken of in a high regard. You can find Akbar on LinkedIn or visit his website! Its time to start Living in Your Greatness and creating the life you desire. You can sign up here to learn more about the Milestone System AND get access to the free personal branding courses! Find Coach Chris on Twitter or Instagram.
Selling high ticket products is what everyone wants to focus on right now. If you have the high ticket value, go for it! But most entrepreneurs aren't at that level just yet. That's okay! You can still do great things in your business.  In today's episode, I want to show you how to create an MVP for your personal brand. The MVP stands for minimum viable product. It should be designed to introduce new prospects to your brand at low barrier price with just enough features to satisfy early customers and provide feedback for future product development. Key elements of your MVP must include: A big solution that you deliver to your customers Solving a specific problem your prospects struggle with The ideal pricing structure to make your MVP a no brainer. Once you set up your MVP, you can begin to generate more revenue from every prospect you connect with. Yes, serving prospects at the highest level is important. But before they pay high ticket, they need to be willing to invest at a smaller scale. Make sure you take notes on this episode so you can start growing that business! Are you ready to live in your greatness? You can get access to Coach Chris' top 3 personal brand courses completely free! Learn more now. Find Coach Chris on Twitter or Instagram!
Recognized as one of the country's leading personal and professional coaches by Entrepreneur, USA Today and The Today Show, Cody has been walking alongside thousands of entrepreneurs, leaders and professionals on the subjects of personal ownership and development, communication, leadership, and marketing/branding for nearly 2 decades.   Cody is the founder and CEO of Embrace The Lion, and the creator of LION Method, the #1 Group Coaching Program for High-Achieving Men and Women looking to adopt the right support, belief, habits and community to create success in their lives and businesses.   He is a nationally-recognized keynote speaker for conferences, colleges, corporations and churches across the country.    In this episode, Cory had a chance to tell us more about the strategies for telling our story in an impactful way. We really got focused on: Why telling your story and being vulnerable is important The small mindset tricks that can grow businesses How self-talk influences our everyday decisions and lives. You can learn more about Cody Jefferson here. __________ The Milestone System is available for pre-order! Learn more about the new game changing lifestyle here!
There are several types of content that brands need to thrive. In this episode, Coach Chris dives deep on conversion content and what you need to take yours to the next level. Attraction content is just to get the eyeballs, the ears on your blog, podcast episode or your videos. Attraction content is usually surface level, it’s not that deep. The second content style is nurturing content. That’s usually stories, and maybe testimonials. This is where not only are you drawing people in, now you’re trying to really teach them more of about who you are. People do this a lot and people don’t realize they’re doing it. Now conversion content is when you get them to make a buying decision. This is the content most people are missing. Most brands don't create conversion content and this is how they miss out on converting prospects into real customers. Every business needs conversion content that forces their prospects to make a decision and purchase. This episode will give you some insight on different types of conversion content you can create, what it takes and how to get started. Implementing these strategies into your business will greatly impact your bottom line.  Coach Chris has some amazing courses and resources coming soon for the entrepreneurs ready to grow their personal brand the right way. Get access to the free courses when they're released by signing up here. Follow Coach Chris on Twitter and Instagram
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