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The Persuasion Lab with Martin Medeiros
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The Persuasion Lab with Martin Medeiros

Author: Martin Medeiros

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We communicate our needs to the world using negotiation, persuasion and influence. And how effective we are determines if our needs are met. Join us as our host Martin Medeiros reviews the latest research on these high forms of communication.
35 Episodes
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In this episode Martin discusses Logical Fallacies or errors that people may make in their reasoning. These are to be avoided as they undermine your argument.
In this episode Martin interviews Mark Berkovitch about tips to getting the job from the perspective of the employer
In this episode Martin interviews Job Interview Expert and Career Marketing Services Coach Dalena Bradley about getting a job under the current unemployment disaster that is the pandemic. 
In this episode Martin interviews friend and salesman expert Larry Johnson MBA. Mr.Johnson explains his come up story and how he started out as a salesman at an auto dealership. He shares about his success as a salesman. 
In this episode Martin has a conversation with Mark Berkovitch about sales preparation, building trust with clients, and staying objective in a sales negotiation. 
In this episode Martin discusses how to get beyond the basic responses humans have when they come in contact with conflict such as, fight, flight, or freeze. 
In this episode Martin has a conversation with physicist and MBA David McFeeters-Krone about planning negotiations around selling technology to various groups. 
In this episode Martin discusses different strategies to negotiate depending on your strengths and weaknesses. At the end of the day the more you negotiate your authentic style, the better you get at negotiation. 
In this episode Martin discusses the roles that a good leader must fill in order to have an efficient well-working team. He also talks about PIN communication, a system to help leaders be effective negotiators 
Episode 26: Identity

Episode 26: Identity

2020-06-0109:33

In this episode Martin discusses how Identity is operationally important to a negotiation. He also discusses some identity stereotypes, enfranchisement, and working around an identity attack. 
In this episode Martin discusses the work of Dr.Paul Ekman and his study of facial expressions and how they are universally understood by humans. He goes on to discuss how the fast micro expressions a term coined by Dr. Ekman can affect a negotiation. 
In this episode Martin discusses how different types of body language can facilitate communication or reduce it. He also recommends the book What Every Body Is Saying by Joe Navarro a former FBI agent, supervisor, and public speaker. 
In this episode Martin discusses tactics to deal with emotions in a negotiation 
This episode covers the basic work of Dr. Richard Thaler and other researchers. This covers part of an interactive exercise given by live workshops by Martin Medeiros and is covered in depth in his online course of negotiation. This involves concepts such as choice architecture, the endowment effect and other concepts from the Nobel laureate. 
This episode review considerations in going into business with others and what basic considerations the founding partners should have. This covers part of an interactive exercise given by live workshops by Martin Medeiros and is covered more in depth in his online course of negotiation. We review the basics of the most fundamental limited liability entities. 
This episode covers the basics in the job negotiation. This covers part of an interactive exercise given by live workshops by Martin Medeiros and is covered in depth in his online course of negotiation. This involves parts the tactical subsystem taught by Martin Medeiros. He covers tactics in his book, 161 Negotiation Tactics. We review the mechanism to influence in a step by step fashion in this social science episode. Know the company (Strategic Plan); Ask more questions  than you answer (Tactics); and focus on your needs (Operations).
This episode covers the work of Robert Cialdini in his books Influence and Pre-Suasion and other researchers. This covers part of an interactive exercise given by live workshops by Martin Medeiros and is covered in depth in his online course of negotiation. This involves the tactical subsystem taught by Martin Medeiros. Martin covers tactics in his book, 161 Negotiation Tactics. We review the detailed mechanisms to influence in a step by step fashion that was introduced in Episode 13. 
In previous episodes we reference the work of Dr. Cialdini. While headlines attract our attention we don't always look at the mechanism. Understanding and studying the mechanisms can prevent you losing out in negotiations as is the topic in some online courses. Understanding the sequence of persuasive attempts is essential to use them effectively, or know when they are being used on you.
This episode is about how artificial intelligence is replacing humans in complex negotiations. This covers a presentation based on one delivered at the University of Washington Annual Dispute Resolution Conference in Seattle given by Martin Medeiros in 2019. It covers past experiments by IBM and the University of Michigan on how artificial intelligence (AI) and machine learning can automatically negotiate for us. This is covered in depth in a lesson in the online course by Negotiation Strategist Research. 
Leaders must know more than basics in negotiation. This episode covers very basic considerations for leaders. If this is new to you, consider reviewing the online course of Martin Medeiros on negotiation. “One of the most important attributes of a successful leader is the ability to negotiate effectively." - Laura J. Kray University of California, Berkeley and Michael P. Haselhuhn University of Pennsylvania.
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