The Pet Photographers' Journal

What separates the photographers who stay consistently booked from those who struggle month to month?In this episode, Ina sits down with Andrew Hellmich, host of the legendary PhotobizX Podcast and one of the most respected voices in the photography business world. After more than 600 interviews, Andrew has seen the patterns, the pitfalls, and the powerful habits that set successful photographers apart.They dive into what’s actually working right now in 2025, why so many photographers overcomplicate marketing, and the surprisingly simple strategies that consistently generate more bookings, higher sales, and better clients.Andrew also shares his insights on:Why the fastest-growing photographers are willing to get people in front of their camera for freeHow to turn cold interest into paid clients through an intentional processWhat most photographers misunderstand about pricing and perceived valueThe difference between “busywork” and revenue-generating activityHow high-performing studios nurture relationships and create repeat clientsWhy photographers must prioritise experience over perfectionIna and Andrew also unpack the psychology behind offers, the power of connection, and why real growth comes from showing up and serving, not shouting louder online.Whether you’re a pet photographer or any portrait photographer wanting more consistency, this episode is packed with clarity, strategy, and mindset shifts you can implement straight away.About Andrew HellmichAndrew Hellmich is a wedding and portrait photographer who built a thriving business in the Central Coast of NSW. He’s the host of PhotobizX, one of the most influential photography business podcasts in the world, interviewing hundreds of industry leaders and uncovering what truly works for photographers wanting profitable, fulfilling businesses.PhotoBizX Podcast: https://photobizx.comPhotoBizX Premium Membership Tria: http://photobizx.com/tryFacebook: https://facebook.com/photobizxBlack Friday Offer http://photobizx.com/blackfriday✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: Learn More💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → a...

What does it really take to run a profitable, sustainable photography business, one that still feels creative and fun?In this episode, Ina chats with Annemie Tonkin, photographer, educator, and founder of This Can’t Be That Hard, about the business strategies that actually work and why success isn’t just about talent, but about understanding how to think like a business owner.They dive into what’s working right now in a changing economy, how to bring creativity into your business strategy, and why photographers should stop trying to “get it right” and instead focus on consistent action. Annemie also shares how her Membership Model transformed her photography business, creating predictable income and stronger client loyalty and how any photographer can adapt it, even with in-person sales.Plus, they explore how AI can support creativity instead of replacing it, and what to do if you’ve been resisting new technology (hint: it’s time to get curious).💡 Highlights:Why the photographers who thrive long-term focus as much on business as they do on their craftHow to build a membership model that creates recurring incomeThe creative “white space” habit that sparks your best business ideasUsing AI to enhance your creative process (without losing your voice)The importance of fresh ideas, novelty, and attention in a crowded marketWhy embracing innovation is the key to staying relevant in 2025 and beyond🎁 Mentioned in this Episode:The Photo Elf:Based on the “Secret Santa” strategy from Sleigh Your Social, The Photo Elf helps photographers boost holiday sales with a fun, done-for-you gifting app.✨ Try it here — available free using code PHOTOELF25 until Nov 17 (Nov 16 for US)!This Can’t Be That Hard with Annemie TonkinWebsite: thiscantbethathard.comInstagram: @thiscantbethathard_👩‍💻 About Annemie Tonkin:Annemie Tonkin is a photographer, educator, and founder of This Can’t Be That Hard — a platform empowering photographers to build profitable, sustainable businesses through smart systems, creative strategies, and modern marketing. With 16+ years in family photography, she’s helped thousands of photographers simplify their business, stay creative, and rediscover the joy that drew them to photography in the first place.✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠Apply here⁠📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: Learn More💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business

If your website feels like a digital business card instead of a lead-converting machine… this episode will help you change that.I’m joined by the brilliant Mikaela, founder of Pet Marketing Unleashed and the host of the Pet Marketing Unleashed Podcast. She designs high-converting pet business websites (yes… including pet photographers) and teaches SEO in a way that finally makes sense.We chat about how your website can become the hardest-working part of your business. Even when you're sleeping. Even when the algorithm feels like chaos.Inside the episode:✅ What SEO actually means in 2025✅ Why you probably don’t need to hire someone monthly to “do your SEO”✅ The #1 area to fix first if your website isn’t converting✅ How to stop attracting low-intent enquiries✅ Blogging topics that actually drive bookings✅ Simple ways to track what’s working✅ How AI search is changing what Google wants to see✅ What your homepage must include above the fold✅ Why clear, human messaging converts more than pretty layouts✅ Should you have a freebie or opt-in? And where should it go?If you want more enquiries from people who actually value artwork and full-service photography, make this episode your next listen.🔗 Resources MentionedPet photographer website template: https://www.petmarketingunleashed.com/pet-photographer-website-templateWebsite headline tips blog: https://www.petmarketingunleashed.com/post/website-headlinesSEO course for pet businesses: https://www.petmarketingunleashed.com/seo-courseCopywriting service: https://www.petmarketingunleashed.com/copywriting18 blog ideas for pet photographers: https://www.petmarketingunleashed.com/post/blog-post-ideas-pet-photographers🎧 About MikaelaMikaela is the founder of Pet Marketing Unleashed and host of The Pet Marketing Unleashed Podcast. She helps petpreneurs build stress-free businesses with strategic branding and websites that work hard for them. With the right systems and messaging in place, she supports pet business owners in attracting dream clients with ease.Explore Mikaela’s resources:Website: www.petmarketingunleashed.comPodcast: https://www.petmarketingunleashed.com/podcastInstagram: @petmarketingunleashed✨ Want to Be Coached Live?Interested in being featured on a future coaching episode?Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: @inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers:

It’s Not Your Pricing. It’s Your Capacity with Heather LahtinenAre you holding yourself back without even realising it?Today on The Pet Photographers’ Journal, I’m joined by the incredible Heather Lahtinen from the Flourish Academy. Heather has helped thousands of photographers shift their thinking, expand their capacity, and finally step into the business growth they’ve been chasing.We dive into the real reasons photographers stay stuck in inconsistent bookings, low confidence, and undercharging... and spoiler alert, it’s rarely strategy. It’s usually your thoughts.Inside this episode:• Why talent isn’t enough without emotional capacity• What happens when your fear gets to make business decisions• How to recognise when you’re “playing small”• The most common mindset traps for photographers• Why you don’t rise to your goals… you fall to your systems• Practical ways to stretch your identity so your business can grow with you• How to confidently sell without feeling salesyHeather shares powerful reframes and actionable guidance to help you show up with the emotional resilience, belief, and leadership your business actually requires.If you’ve ever thought…❝I know what to do… I just can’t seem to DO it.❞This conversation will hit home.🎧 Listen now and start becoming the version of yourself who books clients consistently, earns what you deserve, and is actually excited about the future of your business.📌 Connect with Heather LahtinenWebsite: https://flourishacademy.mykajabi.comPodcast: Flourish Academy PodcastInstagram: https://www.instagram.com/flourishacademy/Elevate Program: https://flourishacademy.mykajabi.com/elevate✨ Want to Be Coached Live by Ina for Free?Interested in being featured on a future coaching episode? ⁠⁠⁠⁠Apply here: https://forms.gle/oocMwawVB3de6aM29📲 Connect with InaInstagram: ⁠⁠⁠⁠@inaj.thepetphotoceo Email: ina@inajphotography.comMentoring & Coaching for Pet Photographers: ⁠⁠⁠Learn More⁠ https://www.inajphotography.com/coaching💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

If you’ve ever struggled to show why your pet photography business matters (beyond “cute photos”), this episode will change how you think about storytelling and marketing forever.In this heartfelt and insightful conversation, I’m joined by Beth Lambert, founder of Fuzzy Face Media, a niche video production and education brand helping pet professionals attract the right clients and team members through powerful storytelling.Beth blends neuroscience, adult learning, and visual strategy to help brands connect emotionally, not just sell logically. Together, we explore how photographers can use video, emotion, and authenticity to stand out, create trust, and reclaim joy in their business.💡 In this episode, you’ll learn:Why “storytelling” is more than just nice words — and how to make yours unforgettableHow to use emotion-driven video to attract clients who already believe in what you doThe difference between showing and telling your valueHow to create videos that connect with pet parents (without being overly polished)Why connection beats perfection when it comes to contentTips to simplify your B-roll, brand story, and message so your audience truly “gets it”🎥 About Beth LambertBeth Lambert is the founder of Fuzzy Face Media — a niche video-production and educational brand dedicated to helping pet-care professionals attract their dream clients and team members.After rescuing her dog Chase, Beth became passionate about helping pet businesses reconnect with their original spark using fun, emotionally intelligent video storytelling that inspires and educates.👉 Connect with Beth:Website: www.fuzzyfacemedia.comInstagram: @fuzzyface.media🎁 Free Resource: B-Roll for Pet Photographers🎓 Register for the Pet Photographer’s Marketing Reset Webinar:Struggling to get consistent bookings? Check out my upcoming webinar on 21 Oct and 31 October (Sydney time).https://www.inajphotography.com.au/petphotography-marketing-webinar-register✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠⁠⁠⁠Apply here📲 Connect with InaInstagram: ⁠⁠⁠⁠@inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: ⁠⁠⁠Learn More💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your...

Today on The Pet Photographers’ Journal, I’m joined by Dave Pidgeon, the creative mind behind The Dog’s Pyjamas, one of Australia’s go-to commercial pet photographers for brands like Dog by Dr. Lisa.Dave’s story is a masterclass in following your curiosity, adapting with the market, and building a niche that truly fits your personality.After two decades in photography and retouching, Dave left the world of restaurants and interiors to focus on something closer to his heart, animals.What started as a small studio in Sydney evolved into a thriving B2B business, working with pet brands, food companies, and product creators across Australia.In this episode, we go deep into:How Dave transitioned from pet portrait sessions to full-time commercial photographyThe difference between photographing pets for people vs for brandsHow to get your first commercial client (and what to say in that first cold email)Why picking up the phone still beats DMs and emailsHow to price for small vs big brands and when to talk about licensingWhy Dave’s easygoing personality and reliability keep clients coming backAnd why building real relationships (not followers) is the secret to repeat businessIf you’ve ever thought about adding commercial or brand photography as an income stream, or you’re curious how to attract pet businesses as clients, this episode will give you a clear, grounded perspective from someone who’s doing it successfully without relying on social media trends. That's right, Dave doesn't actually use social media to get clients for his commercial pet photography work!🎧 Tune in now to hear how Dave carved out a lane of his own in the pet industry and what photographers can learn from his approach.About Dave PidgeonDave Pidgeon is a Sydney-based commercial and product photographer specialising in the pet industry. Through his business, The Dog’s Pyjamas, he creates impactful imagery for brands like Dog by Dr. Lisa and other leading pet companies.Known for his laid-back professionalism, attention to detail, and mastery of lighting, Dave helps pet brands tell their stories through photos and videos that sell while keeping things fun on set.Connect with Dave:🌐 thedogspyjamas.com.au📸 Instagram: @thedogspyjamas🎓 Join the Free Pet Photographers’ Marketing Reset WebinarReady to start booking your dream clients without discounting or social media burnout?⁠⁠⁠Register here✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠⁠⁠⁠Apply here📲 Connect with InaInstagram: ⁠⁠⁠⁠@inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: ⁠⁠⁠Learn More💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who

In today’s episode of The Pet Photographers’ Journal, I’m joined by Mark Rossetto, a double Master Photographer and one of Australia’s leading photography business coaches.Mark has spent almost 20 years in the industry, photographing over 500 families a year before becoming a full-time coach and founding the Professional Photography Business Network (PPBN) — a thriving global community for photographers.We dive deep into what photographers are really struggling with right now, from the rise of AI to the reality that many simply aren’t doing the work.This conversation cuts through the noise and gets practical about what it actually takes to build a sustainable, profitable photography business in 2025 and beyond.💡 In this episode, we cover:Why business feels harder now than it did pre-COVID, and what to do about itHow to create urgency when clients don’t have to book (especially for pet photographers)Why transparency matters more than ever and why “bait and switch” is killing trustHow to adapt your business model to fit your lifestyle and personalityThe key role of human connection in a world increasingly driven by AIHow to use automation and AI without losing your authenticitySimple, high-impact marketing systems to stay booked all yearWhy building trust fast is the single biggest predictor of bookingsWhether you’re feeling stuck, overwhelmed, or just ready to simplify your marketing, this episode is packed with practical insights to help you take confident action and grow your business.📌 Resources & LinksConnect with Mark RossettoWebsite: markrossetto.comInstagram: @markrossettoLearn more about the Professional Photography Business Network (PPBN): ppbnonline.comUse MONTHFREEFRIEND coupon code to get 30 Days FREE Membership upon joining.Join the Free Pet Photographers' Marketing Reset Webinar this OctoberReady to start booking your dream clients without discounting or social media burnout?⁠⁠⁠Register here✨ Want to Be Coached Live?Interested in being featured on a future coaching episode?⁠⁠⁠⁠Apply here📲 Connect with InaInstagram: ⁠⁠⁠⁠@inaj.thepetphotoceoEmail: ina@inajphotography.comMentoring & Coaching for Pet Photographers: ⁠⁠⁠Learn More💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that

Branding isn’t just about having a pretty logo or the right colours. It’s about creating a consistent experience that builds trust and attracts the right clients.In this episode of The Pet Photographer’s Journal, Ina sits down with Kate Hendry, founder of Finbo Studio, a UK-based creative studio serving pet businesses. Kate doesn’t just talk theory, she helps pet brands put branding into action through design, visuals, and messaging that actually work.We cover:How to know if your brand is helping you attract clients or pushing them awayThe most common branding mistakes pet photographers and pet businesses makeWhy consistency across your website, social media, and client touchpoints matters more than you thinkSimple, practical steps to audit your brand todayHow Kate helps pet businesses bring their vision to life with design and strategyThis episode is for you if you’ve ever wondered why your marketing feels disjointed, why your dream clients aren’t engaging, or how to finally create a brand that feels aligned and professional without losing your personality.About KateKate Hendry is the founder of Finbo Studio, a creative studio for pet industry brands. As a pet owner, animal lover, and creative, Kate combined her passion and skills to help pet-obsessed clients achieve the visibility and results their brands deserve.🌐 Connect with Kate:Website: ⁠finbostudio.co.uk⁠Instagram: ⁠@finbostudio⁠Join the Free Pet Photographers' Marketing Reset Webinar this OctoberReady to start booking your dream clients without discounting or social media burnout?⁠⁠⁠Register here✨ Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠⁠⁠⁠⁠Apply here⁠Join me in my free SKOOL community for pet photographers who want to build a thriving and sustainable business. ⁠Join here.⁠📲 Connect with InaInstagram: ⁠⁠⁠⁠⁠@inaj.thepetphotoceo⁠Email: ⁠ina@inajphotography.com⁠Mentoring & Coaching for Pet Photographers: ⁠⁠⁠⁠Learn More⁠💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here →

In this episode of The Pet Photographers’ Journal, I sit down with Jessica Wasik, the award-winning photographer behind Bark & Gold Photography in Pittsburgh.Jessica shares how she built a thriving pet photography business that averages 80–90 sessions a year with sales around $3,500 per client, all while staying true to her love of products, print, and creating boutique experiences.We dive into:Why she’s never been a shoot-and-burn photographer and how she set herself up for profit from the startHer streamlined inquiry and email-driven process that eliminates the need for phone consultsHow she educates clients on artwork (without them defaulting to a single small print)Transitioning from calendar contests to book projects and what she’s learned from bothThe role of outsourcing and automation in freeing up time and sustaining her 90-session workloadHer marketing mix: SEO, email marketing, contests, and events and which ones are worth the effortThe importance of pricing with confidence and structuring offers around tangible artworkJessica also talks about her love for email marketing, the power of pre-purchased product credit, and why systems and processes have been key to her success.This episode is full of actionable insights for pet photographers who want to run a streamlined, profitable, and client-focused business.Links & ResourcesWebsite: barkandgoldphotography.comInstagram: @barkngoldphotographyFacebook: facebook.com/barkandgoldphotographyWant to Be Coached Live?Interested in being featured on a future coaching episode? ⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠Connect with InaInstagram: ⁠⁠⁠⁠⁠⁠@inaj.thepetphotoceo⁠⁠Email: ⁠⁠ina@inajphotography.com⁠⁠Mentoring & Coaching for Pet Photographers: ⁠⁠⁠⁠⁠Learn More⁠💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

If you’ve ever finished a consultation call with a potential client only to hear “I’ll think about it” instead of “When can we book?” , then this episode is for you.In this solo episode of The Pet Photographers’ Journal, I’m breaking down the 5-step consultation call framework that helps you stop losing clients on the call and start booking more sessions with confidence.You’ll learn how to:Build instant trust and connection without sounding salesyAsk the right questions that uncover the real reasons clients want photosGuide the conversation so clients convince themselves to bookHandle objections like price or “I need to think about it” with easeTurn calls into confident yeses instead of endless follow-upsThis isn’t pushy sales tactics, it’s about service, connection, and helping clients make the best decision for them and their pets.Join the Free Pet Photographers' Marketing Reset Webinar this OctoberReady to start booking your dream clients without discounting or social media burnout?⁠⁠⁠Register here📥 ⁠Grab the free Consultation Call Cheat Sheet⁠ with all the key questions and objection-handling scripts mentioned in this episode.🔗 If you’d like personalised support to master your own booking conversations, you can also ⁠book a free 15-minute strategy call⁠ with me.✨ If you’re enjoying the podcast, don’t forget to follow, leave a 5-star review, and share it with another pet photographer who’d love the inspiration.💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

Finding Confidence, Consistency, and Clients with Bree Ruby PhotographyWhat happens when you love photographing pets but struggle with pricing, consistency, and building confidence in your offers?In this live coaching call, I chat with Bree Colenso of Bree Ruby Photography, a Melbourne-based pet photographer with a background as a vet nurse who specialises in heartfelt end-of-life sessions. Bree is passionate about creating meaningful memories for her clients, but like many photographers, she’s been navigating the challenges of growing her business sustainably.In this episode we talk through:Building confidence in pricing and learning to charge for the full value of your workHow to avoid projecting money fears onto clientsThe importance of pre-session education and creating an easy “yes” offerWhy consultations and guiding clients step-by-step leads to stronger salesPractical strategies to generate consistent bookings and grow beyond “hustle and hope”Bree’s honesty and openness in this session will resonate with anyone who has ever questioned whether they’re “good enough” or worried about whether clients will buy. If you’ve been stuck in self-doubt or struggling to bring in consistent revenue, this episode is for you.Connect with Bree⁠Instagram⁠⁠Facebook⁠⁠Website⁠Want to Be Coached Live?Interested in being featured on a future coaching episode? ⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠Connect with InaInstagram: ⁠⁠⁠⁠⁠@inaj.thepetphotoceo⁠Email: ⁠ina@inajphotography.com⁠Mentoring & Coaching for Pet Photographers: ⁠⁠⁠⁠Learn More⁠💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

What does it really take to step out of being the bottleneck in your photography business and start building a team?In this episode of The Pet Photographers’ Journal, I sit down with Caitlin J. McColl, pet photographer, business coach, founder of Tails of the World, and host of the Focused on Time Podcast. Caitlin has grown her studio, Ragamuffin Pet Photography, into a thriving business supported by associate photographers and virtual assistants.We dive into:The mindset shift from “my clients only want me” to building a trusted associate teamHow Caitlin trained and onboarded her associate photographers to deliver the same client experienceHer practical hiring process — from job ads and test shoots to contracts and client feedbackOutsourcing editing, admin, and other time-consuming tasks without losing qualityOvercoming fears about client perception, competition, and having enough work for a teamThe freedom that comes from moving into the CEO role and focusing on marketing and client relationshipsCaitlin’s journey is both inspiring and practical, proof that you can design a pet photography business that fits your life, not just drains your weekends.Connect with Caitlin⁠caitlinjmccoll.com⁠⁠Ragamuffin Pet Photography⁠⁠Instagram⁠⁠Facebook⁠⁠Focused on Time Podcast⁠Want to Be Coached Live?Interested in being featured on a future coaching episode?⁠⁠⁠⁠⁠Apply here⁠⁠Connect with InaInstagram: ⁠⁠⁠⁠⁠@inaj.thepetphotoceo⁠⁠Email: ⁠⁠ina@inajphotography.com⁠⁠Mentoring & Coaching for Pet Photographers: ⁠⁠⁠⁠Learn More⁠⁠💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

What happens when your business plan is built around selling $25 digitals… and then a global pandemic cancels every single dog sports event on your calendar?For Michigan-based pet photographer Michelle Crandall of Pets in Focus, that reality became the turning point of her career.In this honest and inspiring conversation, Michelle shares how she:Pivoted from dog sports photography to pet portraits during the pandemicFaced (and overcame) her fears of working one-on-one with clientsShifted from selling cheap digitals to confidently offering in-person sales and high-value artworkNavigated money mindset challenges and learned not to project her own money beliefs onto her clientsSuccessfully ran a breed-specific Dachshund book project—49 dogs photographed in just 5 months—while turning a deeply personal grief into a powerful business opportunityWe also talk openly about:Pricing for profit vs. “charging your worth”Finding your real ideal clients (hint: it might not be who you thought)Why community and support make the biggest difference when tackling big projectsHow overwhelm and imposter syndrome show up, even for experienced photographersMichelle’s story is a reminder that you’re not alone in the struggles of running a pet photography business. Whether you’re thinking about raising your prices, starting in-person sales, or tackling a book project, her journey proves that growth is possible with the right mindset shifts.Connect with MichelleWebsite: ⁠petsinfocusphoto.com⁠Instagram & Facebook: ⁠@petsinfocusphoto⁠ & ⁠Pets in Focus Photo⁠Want to Be Coached Live?Interested in being featured on a future coaching episode?⁠⁠⁠⁠Apply here⁠Connect with InaInstagram: ⁠⁠⁠⁠@inaj.thepetphotoceo⁠Email: ⁠ina@inajphotography.com⁠Mentoring & Coaching for Pet Photographers: ⁠⁠⁠Learn More⁠If this episode resonated, please share it with a fellow photographer or leave a review, it means the world and helps more people find the show.💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

In this solo episode of The Pet Photographers’ Journal, I’m unpacking a recent negative comment from a troll on one of my Instagram reels about marketing for pet photographers. Instead of letting it get under my skin, I took it as an opportunity to have a real conversation about what marketing actually is, why it matters for your photography business, and why the people who “don’t get it” aren’t the ones you’re speaking to.We’ll talk about the difference between marketing and selling, why marketing is not about being pushy, and how to market in a way that feels authentic to you and your clients. I’ll also share how I approach marketing in my own business, creating content that builds trust.If you’ve ever worried that marketing feels “salesy” or been put off by unhelpful opinions online, this episode will help you reframe marketing as something you do for your clients, not to them.What You’ll Learn in This Episode:How to handle unhelpful or negative comments without losing focusHow to attract the right clients while filtering out the wrong onesHow to build desire for pet photographyPractical examples of authentic marketing you can implement right nowI’d love to hear your thoughts on this episode especially if you’ve ever had someone misunderstand what marketing really is. Send me a DM on Instagram or email me at ina@inajphotography.com.Want to Be Coached Live?Interested in being featured on a future coaching episode?⁠⁠⁠Apply here⁠⁠⁠ Connect with InaInstagram: ⁠⁠⁠@inaj.thepetphotoceo⁠⁠⁠Mentoring & Coaching for Pet Photographers: ⁠⁠Learn More⁠⁠12-Month Marketing Workshop Waitlist: ⁠⁠Join the Waitlist⁠⁠💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

Today I’m joined by Nicole Begley, former zoological animal trainer turned pet photographer, educator, and the founder of Hair of the Dog Academy and Freedom Focus Formula. Nicole runs multiple businesses, helps pet photographers master both craft and business, and still finds time to run a non-profit supporting wildlife conservation.In this episode, we dig into:Why many photographers lose clients during the inquiry process and how to fix itHow to follow up without feeling pushyCreating urgency in a niche without fixed timelines (like pet photography)The one question that reveals what your client really valuesWhy premium sales start with your own belief in your valueThe real path to consistent $2K–$3K sales (and why you don’t need $10K sales to thrive)Simple, sustainable marketing strategies that workWhen and how to start outsourcing in your businessIf you enjoyed this episode, follow The Pet Photographers Journal on your favourite podcast app and leave a 5-star review so more pet photographers can find us.Resources & Links Mentioned:Websites: ⁠⁠Freedom Focus Formula⁠ and ⁠Hair of the Dog Academy⁠Connect with Nicole on Instagram: @⁠⁠nicolebegleyofficial⁠⁠ and @⁠⁠hairofthedogacademy⁠⁠Nicole’s Free Charitable Marketing Guide: ⁠freedomfocusformula.com/charitable-marketing⁠Want to Be Coached Live?Interested in being featured on a future coaching episode?⁠⁠⁠Apply here⁠⁠⁠ Connect with InaInstagram: ⁠⁠⁠@inaj.thepetphotoceo⁠⁠⁠Email: ina@inajphotography.comMentoring & Coaching for Pet Photographers: ⁠⁠Learn More⁠⁠12-Month Marketing Workshop Waitlist: ⁠⁠Join the Waitlist⁠⁠💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

Feeling stuck competing with $150 sessions? In this episode, Ina redefines what luxury really means in pet photography, and it's not what you think. Discover how to position your business as a premium experience without needing a commercial studio or gold foil packaging, and learn the mindset shifts that helped Ina's clients invest $2,000-$6,000 regularly (with one $11,000 sale!) all from her home studio.Why luxury isn't about expensive packaging or fancy studiosThe difference between problem-solving marketing vs. building desire (crucial for luxury positioning)The real reason clients invest in premium pet photography5 practical steps to add luxury touches to your client experience without breaking the bankHow to separate your money beliefs from your clients' realityWhy "charge your worth" advice can actually be dangerousAudit your client experience (not your price list!) and ask:Where can I add something small but memorable?How can I simplify my communication?What would make my clients feel more confident and excited?Where can I build trust sooner in the process?Want to Be Coached Live?Interested in being featured on a future coaching episode?⁠Apply here⁠Connect with InaInstagram: ⁠@inaj.thepetphotoceo⁠Email: ⁠ina@inajphotography.com⁠Mentoring & Coaching for Pet Photographers: ⁠Learn More⁠12-Month Marketing Workshop Waitlist: ⁠Join the Waitlist⁠If this episode shifted how you think about positioning your business, screenshot this episode and tag ⁠@inaj.thepetphotoceo⁠ on Instagram, I'd love to hear what resonated with you!And if you found this valuable, please leave a review on Apple Podcasts or Spotify. It truly helps other pet photographers discover the show.💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

In this episode, I’m joined by J. Nichole Smith, brand architect, creative strategist, and founder of Joy First World. We explore what branding really means beyond logos and colours, how to stand out in a saturated pet photography market, and why emotional connection is the key to building a business that lasts.We talk about:Why “pet photographer” isn’t a niche anymoreHow to build desire instead of just selling informationUsing your brand to confidently raise pricesThe psychology behind visual brandingGrowing your business through commercial pet photographyWhat the future of the pet industry might look like🔗 Resources & Links Mentioned:J. Nichole SmithWebsite: joyfirstworld.comInstagram: @joyfirstworld and @jnicholesmithJoy First Podcast - Listen hereBrand Personality Quiz: Take the QuizCommercial Pet Photography Academy: Join Here🎤 Want to Be Coached Live?Interested in being featured on a future coaching episode?⁠Apply here⁠💬 Connect with InaInstagram: ⁠@inaj.thepetphotoceo⁠Email: ina@inajphotography.comMentoring & Coaching for Pet Photographers: Learn More12-Month Marketing Workshop Waitlist: Join the Waitlist

In this episode of The Pet Photographers’ Journal, I chat with Gabi Kline Leon — an award-winning pet photographer known for creating bold, emotional images and consistently achieving $7K–$10K+ sales (including a recent $50K client!). Gabi shares how mindset, clear client communication, and purposeful pricing helped her build a sustainable, high-end business.We unpack her client journey, pricing structure, how she markets her business, and the key shifts that helped her break through the $2K average sale plateau. Whether you’re just starting or feeling stuck with low sales, Gabi’s approach will inspire and challenge you to think bigger.🗣️ What We Discussed:Gabi’s journey into pet photographyThe structure of her pricing and what products clients actually buyThe story behind her $50K client experienceHow she attracts high-ticket clients organicallyWhat to focus on if you’re stuck at lower average salesMarketing strategies that worked for herInterested in being featured on a live coaching call?: Apply Here🔗 Connect with Ina:Instagram: @inaj.thepetphotoceoContact: ina@inajphotography.comMentoring and Coaching for Pet Photographers: Learn More🔗 Connect with Gabi:Website: gabiklinephotography.comEducation site: gpp-e.comInstagram: @gavriella_petphoto_boca_raton💬 Join the Pet Photographers’ CollectiveIf you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.Inside, Ina shares:✨ Practical marketing tips✨ Business lessons and mindset shifts✨ Free resources to help you growConnect with other photographers who get it and start creating a business that truly supports your life, not consumes it.Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1

In this episode of the Pet Photographers Journal, host Ina J Photography delves into the critical topic of pricing and mindset in the pet photography business. She shares her personal journey from undercharging as a side hustle to recognising the importance of valuing her work. The conversation highlights the hidden costs of undercharging, including burnout and attracting the wrong clients, and provides practical steps for photographers to confidently raise their prices. Ina emphasises the need to confront limiting beliefs about money and to communicate value effectively to clients, ultimately encouraging listeners to take actionable steps towards a more profitable photography business.TakeawaysMany photographers struggle with pricing due to fear and limiting beliefs.Undercharging can lead to burnout and dissatisfaction in your work.Your upbringing and money beliefs can impact your pricing strategy.You cannot project your own financial beliefs onto your clients.High pricing can filter out clients who are not a good fit.Knowing your cost of doing business is essential for pricing confidently.Simplifying your pricing structure can reduce decision fatigue for clients.Creating a premium experience can justify higher prices.Confidence in communicating your pricing is crucial for success.Taking action on pricing changes can lead to significant business growth.Action Step:Review your pricing and ask: “Am I paying myself fairly for my time and talent?” Then DM Ina on Instagram to share your biggest pricing challenge.Interested in being featured on a live coaching call?: Apply Here🔗 Connect with Ina:Instagram: @inaj.thepetphotoceoContact: ina@inajphotography.comMentoring and Coaching for Pet Photographers: Learn More

What happens when you combine pet photography with a 10-acre farm, alpacas, ponies, chickens, and sunsets that take your breath away? In this heartwarming episode, Ina chats with Sarina Veliz of Fuzz Design Photography, based in Monteith, South Australia, about building a one-of-a-kind photography experience on her own property.Sarina shares her journey of leaving Sydney, relocating to the countryside, and transforming a dream into a thriving business where every session is an adventure. From building her own photography studio to managing marketing, IPS sessions, and local events—this episode is packed with inspiration and practical insights for photographers considering using their space as part of the client experience.What You’ll Learn:How Sarina turned a shipping container move into a thriving farm-based photo businessWhy clients travel from Adelaide for her unique sessionsThe value of combining outdoor photography with an indoor studio experienceHow she uses events and giveaways to build brand awareness and book clientsHer honest insights on digital vs. product packages and maintaining profitabilityTips for using your own property as a client-friendly photography locationMini Takeaways:Treat every client like they’re a $1,000 client—even if they come for a free printThe farm vibe helps clients and dogs relax naturallyMake the booking journey simple and the experience unforgettable🔗 Connect with Sarina Veliz:Website: ⁠https://fuzz-design.com⁠Instagram: ⁠@fuzzdesignphotography⁠Facebook: ⁠Fuzz Design Photography⁠📣 Want to Be Coached on the Podcast?Apply for your live coaching session: ⁠https://forms.gle/oocMwawVB3de6aM29⁠🎧 Follow Ina:Instagram: ⁠@inaj.thepetphotoceo⁠Website & Mentoring: ⁠https://www.inajphotography.com⁠