The Phorest Blog

Welcome to The Pulse, your quarterly Phorest news round-up bringing you the latest industry insights and updates. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we’ve put together this monthly newsletter complete with a few must-reads for you, all in one place. So grab a coffee, sit back, relax, and dive into the industry news that matters to you, your team, and your business – keeping your finger on The Pulse!   To read the blog, click here. Published on November 11, 2024 by The Phorest Team   UK Salon Owner Toby Dicker’s interview following the budget on Sky News Autumn Budget 2024: What it Means for Hairdressers How to Engage Gen X: The Fastest Growing Beauty Spender 7 Tips for Maximising Sales This Festive Season How to Introduce Clients to Colour Amidst Bombardments and Blackouts, Kyiv’s Nail Salons Tell a Story of Human Endurance in Wartime Best Practice Guide Shared by BABTAC to Help Beauty Therapists Support Menopausal Clients Three Easy Recycling Wins for Busy Hair Salons How Premium Pricing Can Elevate Your Salon Brand Phorest’s Annual Client Experience Award Winners Announced! Salon Owners Summit Speaker Announcement Learn more about Sara Cheeney & Starbox Charity

Welcome to The Pulse, your quarterly Phorest news round-up bringing you the latest industry insights and updates. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we’ve put together this monthly newsletter complete with a few must-reads for you, all in one place. So grab a coffee, sit back, relax, and dive into the industry news that matters to you, your team, and your business – keeping your finger on The Pulse!   To read the blog, click here. Published on November 11, 2024 by The Phorest Team   Hair and Beauty Professionals Take Part in SME Protest March in Dublin Joined by Phorest Staff How to Engage Gen X: The Fastest Growing Beauty Spender How to Introduce Clients to Colour Amidst Bombardments and Blackouts, Kyiv’s Nail Salons Tell a Story of Human Endurance in Wartime 7 Tips for Maximising Sales This Festive Season Three Easy Recycling Wins for Busy Hair Salons How Premium Pricing Can Elevate Your Salon Brand Phorest’s Annual Client Experience Award Winners Announced! Salon Owners Summit Speaker Announcement

Opening a second business location doesn’t come without its challenges. Moving from a single to a multi-location business can be tough and must not be done without a robust strategy in mind. In an interview conducted by Avril from the Phorest team, Nate — owner of Luxe Lancaster and Luxe Lititz, two full-service hair and beauty salons located in Pennsylvania, USA— offered some valuable insights on knowing when your salon is ready for growth, the challenges you may face, and the key factors to focus on when scaling your business. To read the blog, click here. Published on October 18, 2024 by Nate Fox Interested in hearing more from multi-location salon owners that use Phorest? Browse our case studies!

In a world where cyber threats and data breaches are more pervasive than ever, keeping your salon, clinic, or spa protected, both online and offline, is crucial. Salon clients are becoming increasingly conscious of how their personal information is handled, and as a business owner, it’s your responsibility to protect them.  At Phorest, we’re committed to safer software solutions for the professional hair and beauty industry, allowing you to focus on serving clients and running a business that thrives without having to worry about whether your system and data are safe and secure. To read the blog, click here. Published on October 4, 2024 by Avril Kealy Want to partner with a salon software that takes your data and security seriously? Book your no-obligation Phorest demo today!

You’ve built a thriving business in the professional hair and beauty industry, managing a great team and maintaining a loyal clientele. But as your business grows, balancing appointments, staff performance, and client retention becomes increasingly complex. That’s where Phorest’s AI-powered features and smart technology come in. More than just automating tasks, Phorest gives you intelligent tools that help build your business – optimising bookings, re-engaging lost clients, and providing insights that drive growth. With Phorest working behind the scenes, you can streamline operations and elevate your salon, clinic, or spa’s success, without the extra workload. To read the blog, click here. Published on September 27, 2024 by Steph Fernandez Ready to see how Phorest can take your salon to the next level? Explore our powerful features and unlock the full potential of your business today. Book your free, no-obligation demo here!

Running a successful salon, spa, or clinic business involves more than providing outstanding services to your clients. Behind the scenes, business owners often overlook the importance of solid financial management. This is where an accountant can step in, transforming your salon, clinic, or spa’s financial health and setting it up for growth and economic sustainability. Accountants do much more than just process financial data. They can also provide insights and strategies to help propel your business forward. From analysing your business’ financial performance to optimising cash flow, accountants play a pivotal role in navigating the financial complexities of running a salon. To read the blog, click here. Published on August 30, 2024 by Chris Cheeney Interested in learning more about all things salon accounting? Get in touch with Chris Cheeney at +01978 861196.

Join us as we delve into the growth lessons stemming from the inspiring journey of Lia Hakim, the visionary founder of Hott Salons in New York. Hear about how she followed her instincts to create a thriving business that empowers her team, how identifying a gap in the market led to transforming Hott Salons into a full-service beauty destination and much more! To read the blog, click here. Published on October 2, 2024 by Aubree Calderwood Want more stories from the Phorest community? Listen to industry voices amplified on the PhorestFM podcast. Available wherever you get your podcasts.

The 2024 Client Experience Awards have now landed across the globe, and the Phorest team went out to deliver awards to celebrate dedication to client care! Hear more about what it was like to meet incredible teams behind some of the most consistent, exceptional services and unforgettable experiences. To read the blog, click here. Published on October 11, 2024 by Steph Fernandez Want to learn more about Phorest and how you can be in with the chance of joining our winners next year? Book your no-obligation demo with Phorest to discuss your goals and how Phorest can help you tackle them.

“Relaxed” and “Christmas” are two words that don’t usually go together in salon life (unless you are a client!). However, if you start your marketing plan now, it can be done! We’ve prepared a checklist and timeline to help you stay on track. With it, nothing stands in the way of you and a thriving business at Christmas. Visit the Phorest Blog for the full, detailed version of the article (this audio version is abridged). To read the blog, click here. Published on September 6, 2024 by Ann-Kathrin Helm Looking for a growth partner for Christmas? Now is also the best time to switch salon software. Book your no-obligation demo with Phorest to chat through your goals and how Phorest can help you tackle them.

Tipping in salons is more than just a transaction; it’s a gesture of gratitude that reflects the relationship between clients and their stylists or therapists. While traditional cash tips are becoming less common, digital tipping solutions are evolving to meet modern needs. Discover how PhorestPay Card Terminals are revolutionizing the tipping process and this innovative approach not only ensures fair tipping practices but also increases tip amounts by 25% on average. We surveyed nearly 200 hair and beauty professionals in the UK to find out what they would do with 25% more tips. And from saving for holidays to investing in advanced training, the results are in! To read the blog, click here. Published on September 3, 2024 by Aubree Calderwood Click here to learn more about getting started with PhorestTips.  

The Employment (Allocation of Tips) Act will take effect in the UK in October 2024 and will establish important guidelines for salon owners and protections for salon employees regarding tips. According to research from Phorest, 93% of UK salon owners are still unaware of the legislation or have not yet planned for it. Part of the legislation requires salons and spas to maintain a written internal tipping policy that fully explains how tips and service charges are collected, allocated, and distributed to workers and states how the policy meets the terms of the legislation.  The legislation also states that your staff must be informed of any changes to the tipping policy, but this isn’t just a legal necessity—it’s essential for keeping your salon running smoothly and maintaining a positive team culture. If you’re looking for more background on the Act and the options you have for collecting tips and being compliant, you can find all that information on our dedicated website salontippingcompliance.co.uk. To read the blog, click here. Published on September 3, 2024 by Sorcha Mullis Sign up here to access the FREE Salon Business Bites course and the downloadable content, and click here to get started with PhorestTips!

The Payment of Wages (Amendment) (Tips and Gratuities) Act 2022 brought into law some important guidelines for salon owners and protections for salon employees regarding tips.  According to research from Phorest, 62% of Irish salon owners still have not made any changes to ensure they comply with the Act. Part of the legislation requires salons and spas to establish and display a clear tipping policy in consultation with their staff. But this isn’t just a legal necessity—it’s essential to keep your salon running smoothly and maintain a positive team culture. If you’re looking for more background on the Act and the options you have for collecting tips and being compliant, you can find all that information on our dedicated website salontippingcompliance.ie. To read the blog, click here. Published on September 3, 2024 by Sorcha Mullis Sign up here to access the FREE Salon Business Bites course and the downloadable content, and click here to get started with PhorestTips!

As summer (and the holiday tan!) starts to fade, trees lose their leaves, and the days get shorter, things change in the professional hair and beauty industry. With clients returning from summer holidays and the festive season on the horizon, this time of year can be quieter for salons, clinics, and spas. However, this creates a golden opportunity to freshen up your marketing strategy, engage more with your clients, and set solid foundations for the annual December rush. Here are some of our leading marketing ideas to help you keep your appointment book full and your business running smoothly throughout the fall months. To read the blog, click here. Published on September 4, 2024 by Avril Kealy Let us know in the comments below what you’ll be implementing to make the most of autumn in your salon, clinic, or spa. Psst! For more information on optimizing your social media presence, download our Social Media Guidebook for Salons & Spas here.

Welcome to the first-ever edition of The Pulse, your monthly news round-up Powered by Phorest. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we’ve put together this monthly newsletter just for you, complete with a few must-reads for you, all in one place. So grab a coffee, sit back, relax, and dive into the industry news that matters to you, your team, and your business – keeping your finger on The Pulse!    To read the blog, click here. Published on August 19, 2024 by Avril Kealy   Supporting links: Here’s How One Skincare Brand Is Using AI to Diagnose Clients’ Skin From Home The Top Concerns of ANZ Small Businesses Revealed Do You Need to Achieve a Better Work-Life Balance? MUA Sarah Laidlaw Shares a 2024 Makeup Trend Update Australian Shoppers Still Value Sustainability, ACRS Report Finds New Style For Cancer Initiative Up-Skills Practitioners To Cater Services To Cancer Patients Seven Common Financial Mistakes To Avoid What Makes a Happy (And Unhappy) Client?

Welcome to your first-ever edition of The Pulse, powered by Phorest, where you can find your monthly dose of the latest industry and business updates, developments and trends. Let this be your empowering guide to staying ahead of the curve and equipping yourself with the knowledge to thrive within your business. What better way to get your salon pulse racing than with a coffee and a monthly round-up on your favorite topics! Change is inevitable — embrace, anticipate and lead it with us.    To read the blog, click here. Published on August 19, 2024 by Avril Kealy   Supporting links: FICA Tax Tip Fairness Dandruff Is Curable & 5 Other Hair Myths Exposed By A Trichologist Standing Stretches for Physical Longevity 8 Must-See Hair Trends From the Fall/Winter 2024 Runways Podium-Topping 2024 Beauty Olympics Looks Learn How This Canadian Salon Owner is Increasing her Revenue with an Express Bar Business Success Strategies for Entering The Salon Today 200 (Save Your Spot) Get your tickets to the Salon Owners Summit 2025

Welcome to the first-ever edition of The Pulse, your monthly news round-up powered by Phorest. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we’ve put together this monthly newsletter complete with a few must-reads for you, all in one place. So grab a coffee, sit back, relax, and dive into the industry news that matters to you, your team, and your business – keeping your finger on The Pulse!   To read the blog, click here. Published on August 19, 2024 by Avril Kealy   Supporting links: Which Government Policies Could Affect the Beauty Industry? UK Govt Fully Funds the Cost of Apprenticeships Haircare for Hijabi Women Pedal With Purpose for the Hair & Beauty Charity The One Change That Switched Up My Social Not Another Salon Challenges the Beauty Industry With New Price Inclusivity Initiative  How Can Brands Use AI For Even Better Social Media? Phorest Launches Initiative To Help Those Affected by The Closure of SK:N Clinics

Social media marketing is a powerful tool that all businesses should be utilising to reach larger audiences and promote their brand. However, with so many businesses using social media, it can be difficult to stand out from the crowd. That’s where social media hacks come in. To read the blog, click here. Published on October 27, 2023 by Avril Kealy   Learn from top salons turning curious followers into loyal clients, with real examples and actionable tips to make big wins today. Download the Social Media Guidebook for Salons and Spas eBook!

Planning is often overlooked or done too hastily, with many business owners quoting that they don’t have the time or energy to plan. Furthermore, a massive 47% of salon owners state that financial planning is the most difficult aspect of managing finances for them. However, reviewing your goals and examining the numbers and strategies that drive your business is the best way to set yourself up for growth.  To read the blog, click here. Published on April 29, 2024 by Gloria Murray   Phorest have a range of reporting, staff management, and client management features that can make financial planning and reaching your dream profits so much easier! Click here to book a demo. To work with Gloria Murray, click here.

“Everyone is not your customer,” according to best-selling author, marketer, entrepreneur, and public speaker Seth Godin. And he’s right. As a business, trying to be everything to everyone can cause you to lose your core operational values, abandon the things that make your business unique, and compromise the quality of your services. Trying to market to everyone can result in you reaching no one— in fact, hear salon owners and educators Erin Raber and Hunter Donia on the topic as they both share their experiences on the PhorestFM podcast. The people you want in your salon or spa need to be able to relate to your business. So, why should you only market to ideal clients?   To read the blog, click here. Published on July 19, 2024, by Alex Bélisle-Springer Partner with Phorest to make attracting, retaining & delighting your ideal clients easier with our suite of integrated marketing tools! Click here to book a demo.

Good customer service can go a long way with your clientele. In fact, 83% of people are willing to pay up to 16% more for better customer service. And if that’s not impressive enough, a whopping 62% of clients say that great customer service and the relationship they have with their salons is what keeps them going back to their salon of choice. From personalised attention to added convenience for clients, elevating your salon’s customer service experience can boost your revenue, enhance your salon’s reputation, build trust, and ensure your clients keep coming back.  If you’re looking for ways to improve your salon’s customer service, then these ideas could help. To read the blog, click here. Published on July 24, 2024, by Steph Fernandez Want to partner with a salon software company that helps you streamline your customer service strategies? Book a Phorest demo!