Send us a text In this episode Grace helps photographers understand who is their ideal client they dream of working with, and the benefits of knowing this in your business. She also discusses finding luxury clients for your photography business. • Listeners to identify and reflect on a perfect client they have served in the past or create a client avatar. • Listeners to review their website and messaging to ensure it targets their ideal client. • Listeners interested in further guidanc...
Send us a text In this particular episode, Grace Costa addresses common editing mistakes she observes in the photography industry, particularly in the commercial photography space. She focuses on five key areas: overuse of high key editing, excessive use of presets and filters, missing focus, heavy vignetting, and neglecting color balance and color casts. Grace emphasizes the importance of high-quality editing for both personal and client work, stressing that attention to detail and subtle ...
Send us a text Grace discussed the importance of scaling a business and being prepared for more clients, emphasizing the need for organization and streamlining processes. She shared her personal experience of transitioning from a manageable client base to handling multiple inquiries daily. Grace also highlighted the benefits of using automated electronic contracts and reminders, and encouraged the listeners to consider their current systems and processes. Studio Ninja Affiliate link for my l...
Send us a text In this episode we have special a guest. Mel Daniels, is a content marketing strategist, speaker, podcast host, and author. Mel's purpose is to teach and empower women who aspire to take their businesses to the next level by using content in a powerful way. She aims to give them the confidence they need to become more visible and recognized as experts in their field. During the podcast, Grace and Mel discussed various aspects of content marketing and content strategy and so muc...
Send us a text In this episode, I dive into my client journey and workflow, showcasing how I nurture each client to ensure they receive an exceptional experience. I discuss the strategies I use to foster strong relationships, encourage referrals, and deliver a memorable, service they want to tell their friends about. Links: https://www.gracecosta.com/ Don’t forget to go and download the Photographer's Shot List + Email remplate https://www.gracecosta.com/photographers-shot-list-do...
Send us a text This episode is a take over! My friend Trish and fellow business woman is taking over the podcast for this special episode to interview me and draw out insights I wouldn’t have shared otherwise. I hope you enjoy this episode friends, and as always if you’d like to keep in touch follow me over on instagram or sign up to my newsletter to be notified of all the latest updates and invitations related to photography. Links: https://www.gracecosta.com/ Don’t forget to go and ...
Send us a text Over the years photographers have suffered from burning out, physically and mentally from working too much, not looking after their body or taking on too much work without a decent break. This episode is designed to inspire you with ideas and tools to help you take care of the golden goose so you can keep photographing for many many years to come! We Cover Planning your week and incorporating breaks, and post-shoot rest and recoveryShorter shoot timesWorkplace setupGear t...
Send us a text Now with a few years business experience behind me, I have trialled various services and products that I’d hope would help my business. Some have been great. Some haven’t. In this episode, learn from my lived experience as I share with you the five most valuable services I have invested in for my business. These invaluable services have improved my business - increasing my online visibility, my productivity, and ensured I remain focussed on what I do best! Links Suz Cha...
Send us a text In this final episode of the season, I give you the lowdown on stock libraries. They’re not a lot of work and they can be a really great tool to earn some extra cash. Now, I’m not saying you’re going to be able to give up your day job, but it’s more a set and forget philosophy for the longer-term. To get you started, we cover: Why you should do thisHow much you can expect to earnHow super easy it is to doHow to incorporate it into your workflowUsing data to increase your visibi...
Send us a text Today on the show we chat with the delightful Bec Hughes. She’s a brand strategist and creative business coach, well qualified having spent 15+ years as a strategy, design, and business development leader in agency-land in the UK, Europe, Asia and Australia. With over 20 years’ experience in the creative industry, Bec’s mission is to close the gap between creative and business, so designers and creators thrive, without losing their sanity or their creative mojo. She’s her...
Send us a text Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands. Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading brands. She is passionate about helping business owners create memorable brands stand out from the crowds - through the power of branding and brand strategy. In this episode we cover: > Standing out in the crowd > Using your about page to speak to yo...
Send us a text In this episode I talk about something I’ve very passionate about - brand imaging. I cover how to curate a library of images that builds trust by showing who we are, what we do, and insight to our values. Sharing this type of imagery into your communications can really elevate your brand - giving you a professional edge and brand cohesion. We cover off on all of the elements you need to capture your brand, including: personal branding imagesstorytelling images andpr...
Send us a text Ferne Millen is a multidisciplinary commercial photographer and creative artist whose main focus is on storytelling through photography and installation. Ferne lives in beautiful Jan Juc on the surfcoast of Victoria on Wadawurrung country and from a young age her love of culture and the land was nurtured by her parents who took her and her siblings to many national parks to enjoy the natural world. She has a deep connection to country and the First Nations people that hav...
Send us a text Paul Osta believes in providing his clients with the best wedding experience ever. In our chat he shares how does it. You can hear the passion in his voice that he was born to do this, and I can bet that you’d want him as your wedding photographer too! He takes preparation and his service to the next level too! So even if weddings arent your specialty, I know you’re going to learn a lot that you can apply to your practice. Never stop learning! Some of the things we cover ar...
Send us a text Have you ever had fantasies of being a fashion and advertising photographer? Photographing brands like Apple, Disney as well as models and celebrities. Sounds pretty cool huh? Imagine your work up on billboards? Well, you’re going to love my chat with the fabulous Stef King, a successful fashion, beauty, editorial and advertising photographer from Perth, Western Australia. Her work regularly appears in local and international magazines, advertisements and media campaigns. We’ve...
Send us a text Have you heard of Heartstory? This amazing family photography power couple, Katie and Jeremy, have gone from strength to strength since joining forces in 2009. And trust me, you will be inspired by their story. As they’ve grown, they’ve reflected on what’s really important to them, in how they want to live and enjoy their life, and that reflection has helped shape how they operate their beautiful and super successful business! These guys have some seriously well functioning sch...
Send us a text In this episode I share really useful ways to help you become a stronger photographer, both technically and creatively. These tips allow you to select one or two things at a time to try out and take action on to improve your photography journey. As always send me a DM on instagram if you’d like to continue the discussion over there. We cover: >Getting your work critiqued on a regular basis >Looking in new places to open your eyes >Try new things >Books a...
Send us a text Get your notepads ready friends! So much quality visibility and marketing advice is coming your way in this episode. We speak to my friend Anna Scott, Visibility Coach & Brand Strategist extraordinaire about how to become a visible force in your industry - whatever that industry may be. This content goes beyond the photography industry and I’m sure other creative small businesses will also find it invaluable. We cover: >How to share the messages about you and your ...
Send us a text Do I have a treat for you! In this episode I catch up with my good friend and business buddy, Trish Johnstone from Graphic Design studio, Oath and Stone. Over the last few years, I’ve admired and observed her ability to nurture relationships. I’ve invited her for a chat to give us some insight on how she confidently communicates with clients, manages her relationships, develops client briefs, sets boundaries all leading to more referrals. Her insights go way beyond design a...
Send us a text In this episode I speak with Mary-Anne Amies from Wise Up Marketing. They’re a Sydney based full service marketing agency established by Mary-Anne in 2010, and I gotta tell you, she is very passionate about digital marketing. I’ve been really keen to review my existing email marketing strategy and in this episode, Mary-Anne offers up some great ideas on leveraging your email list to build a relationship and trust with your clients. We cover: > Why is Email Marketing relevant...