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Welcome to The Places We'll Go Marketing Show hosted by two of the most prominent names in marketing, Mark Evans, the MD of Marketing at Direct Line Group and Chairman of the School of Marketing and Ritchie Mehta, the CEO of the School of Marketing.
Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
Expect weekly insights into the marketing space and what it takes to make a name for yourself in such a competitive industry, from leading Chief Marketing Officers, Marketing Directors and Chief Executive Officers.
164 Episodes
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WHO IS KEITH WEED?
Keith Weed CBE was Unilever's CMO, responsible for the marketing and communications functions, a role which also includes leadership of Unilever's sustainability agenda and the Unilever corporate brand.
He held this role from 2010-2019. In 2016 he was LinkedIn's second most influential writer on the platform in the UK.
And in 2017 he was named the most influential CMO globally by Forbes.
He was also voted as the Marketers Marketer of the Year by Campaign readers.
WHAT YOU'LL LEARN
1. The marketing challenges to expect in 2021
2. What you can do in 2021 to win in marketing
3. His journey to the top
WHO IS JEREMY CONNELL-WAITE?
Jeremy leads IBM’s "Wild Ducks" commercial storytelling studio, where they create compelling pitches and presentations for purpose-driven brands. Some of his 'side hustles' include hosting a weekly podcast; helping raise awareness of environmental issues and inspire change through his role as a Climate Action Ambassador; writing books on marketing and storytelling; and more!
In past lives, Jeremy has owned his own agency, authored four books and worked for brands such as Nike, MTV, Rovio, LVMH, Uber and Vodafone. He has also worked on strategic accounts with Facebook’s largest ad agency and led marketing strategy teams at Adobe and Salesforce.
Oh, and Jeremy has also spent some time as a giraffe keeper!
WHAT YOU'LL LEARN
- Advice and guidance on identifying what is important and where to focus your resources
- What aspects of digital marketing aren't working
- How to fully embrace creativity
In this episode, Jon provides advice and guidance on identifying what is important and where to focus your resources, what aspects of digital marketing aren't working and how to fully embrace creativity.
Who is Jon Wilkins?
Jon is currently Global MD of Creative Council at Accenture Interactive and Chairman at Karmarama, with his wide-ranging marketing experience also extending to positions at Walt Disney and MTV earlier on in his career.
With that in mind, we’re very much looking forward to hearing more about his exceptional career journey to date and discussing his thoughts and insights into the current marketing landscape.
Who is Sir Martin Sorrell?
Sir Martin is a British businessman and the founder of WPP plc, the world's largest advertising and PR group.
Upon his retirement in April 2018, Sorrell was the longest-serving chief executive of a FTSE 100 company.
Thereafter he launched S4 Capital. Two years later, it is worth £2bn.
ABOUT VICTORIA FOX
Victoria was appointed as CEO of AAR Group in 2019, which is a marketing consultancy specialising in harnessing marketing ecosystems to bring new perspectives to their clients in order to help them to drive growth.
This appointment builds on a successful 20-year career agency side, most recently as CEO of LIDA, M&C Saatchi’s global customer engagement agency.
Victoria is also an active member of WACL (Women in Advertising and Communications) and proud to have been awarded 2019/20 UK Top 50 'Leading with Kindness' award sponsored by the Financial Times.
Who is Pete Markey?
Meet Peter Markey, Chief Marketing Officer at TSB Bank in Redhill, UK, who has been in marketing since 1995.
He’s held leadership roles in many UK brands, including TSB Bank, Aviva, and Post Office Ltd.
Who is Ben Kay?
Rugby World Cup winner, British & Irish Lion, England international, double European champion and six-time English league champion, Ben Kay retired in 2010 as one of the most successful players in rugby history.
At Pablo, they believe in being humble in the way they work and see the world, yet radical in the way they think and create ideas in partnership with their clients.
Who is Sue Unerman?
Sue drives transformation for MediaCom, and her clients in the UK.
She is part of a team at MediaCom that has consistently moved MediaCom forwards – a crucial factor in its rise to become the number one company in its sector, and proud recipient of Campaign Mag's Agency of the Decade for the second time in a row.
Her last book is The Glass Wall – called the year’s most significant addition to the debate on gender diversity at work - a collection of success strategies for women at work, and an invaluable guide for businesses that want to successfully develop the women who work for them.
Who is Claudine Collins?
Claudine is the Chief Client Officer of MediaCom UK - a £1 billion media agency.
And has appeared annually as one of the interviewers in the final episode of "The Apprentice" on BBC1 since 2013.
Who is Claude Littner?
Claude Littner is a successful entrepreneur and businessman with almost 50 years’ experience.
A long-term business associate and friend of Lord Sugar, Claude has chaired a number of his companies including Amstrad International, Amstrad Spain, Dancall Telecom and Viglen.
Claude was Chief Executive of Tottenham Hotspur Football Club. He was also deputy Chairman of Blacks, Chairman of ASCO plc, and Azzurri Telecom, Chairman and majority shareholder of Powerleague plc. In 2014, The University of West London Business School was renamed, The Claude Littner Business School in recognition of his exemplary business career and long-term association with the University.
Claude has appeared on The Apprentice in each of the 14 previous series, and best known for his fearsome interview style when grilling the candidates in the penultimate episode of each series.
Who is Dominic McGregor?
From dropping out of University taking Social Chain to the public markets in 6 years.
Social Chain initial success came from owning and operation multiple social channels which allowed the business to have a unique understanding of navigating social platforms for brands.
Social Chain has become a leader in the industry working with clients like Amazon, Coca Cola & Tik Tok.
Social Chain also launched a number of it own products across tech, marketing and direct to consumer brands.
Who is Magnus Djaba?
He has led the transformation of Saatchi & Saatchi London for the last 8 years, expanding its services to clients and ensuring the agency is focused on data, creativity, and business results.
He was appointed UK CEO of Saatchi & Saatchi in November 2011 and promoted to CEO of Saatchi & Saatchi Fallon UK Group in April 2014.
Magnus sits on the Premier League Equality panel and was elected to the IPA Council in 2016.
A father of two children, he is a member of The Marketing of Great Britain Group.
Who is Rajesh Agarwal?
19 years ago he came to London from India with £200 and a pocket full of dreams - this country didn’t let him down and now he is doing everything he can to help others achieve their dreams.
Growing up in poverty in India, he didn’t have much money but was never short of hope, dreams, determination and willingness to work hard.
When you don’t have the money you are poor but the poorest are those who don’t even have hope!
Who is Craig Fenton?
Craig is currently leading Strategy & Operations for Google in UK, Ireland, France, Italy, Spain and Portugal.
He is an investor, mentor and supporter of a range of businesses including several start-ups, where he finds great inspiration for his own personal and professional ventures.
Between all of this, you’ll find him flying, riding his motorbike, spending time with his family, and being what his wife likes to call an “active relaxer”.
Who is Karen Blackett OBE?
She is a business leader with 25 years of experience in the marketing communications industry.
As UK Country Manager for WPP, the global creative transformation company based in 112 countries, she oversees WPP’s second-largest market and the 14,000 people working across its operating brands in the UK.
Karen was a DIT Business Ambassador for No.10, is one of four external advisors helping to diversify the Civil Service, and was appointed Race Equality Business Champion by the Prime Minister as part of the Race at Work Charter in October 2018, helping businesses address inequality at all levels.
Karen received an OBE in 2014 for services to media and communications, and in 2019 she was honored by the professional body, IPA, in recognition of her outstanding services to the advertising industry.
Who is Ronan Harris?
Though Harris speaks now as the UK and Ireland leader, he has the first-hand experience of the challenges facing small business owners, having worked in several start-ups earlier in his career.
With a background as an electronic engineer (“figuring out how to take a complex problem, break it down and navigate through it is probably the biggest benefit that grounding has given me over the years,” he says),
Harris worked for Mitsubishi Chemical Corporation in Japan – where he later met his wife Victoria – before returning home to work for private equity investors who would place him with start-ups they had invested in.
Find out what his day to day looks like now.
Who is Gemma Greaves
Her career is framed by 14 years at the Marketing society rising through the ranks to become Chief Executive in 2017, having previously been Marketing Director and Global Managing Director.
Whilst at MS Gemma launched marketing for good in 2013 which epitomises her desire to do good in the world. As CEO at MS Gemma raised the bar hugely on the impact of the organisation, taking it Global to HK, Singapore, Dubai, India, and New York, and creating the Brave movement that we will hear more about.
She is one of the best-connected people on the planet and building upon that Gemma left the MS a few months ago to Co-found Nurture & Partners which is all about connections.
Who is Rod Bristow?
Rod has worked in education, publishing and assessment for 30 years in universities, schools, colleges, professional training and learning technologies in the UK and internationally.
30 years of experience... and he WON'T be sharing just the highs.
Who is Karan Bilimoria?
He left India for his higher education in the United Kingdom and founded Cobra Beer when he was a 27-year-old Cambridge law graduate with £20,000 in student debts.
His mission: To brew the finest-ever Indian beer and to make it a global beer brand.
Who is Andrew Bloch?
Andrew Bloch is a non-executive director at Frank, the PR agency he founded in 2000.
He is a consultant in the creative and marketing services industry, and involved in a number of businesses, helping them create new business relationships, spot opportunities and add value.
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