The Podcast Space

Hi there Podcaster! I'm Ana Xavier, Founder of The Podcast Space, someone who has produced hundreds of hours of podcast content, and who's here to support you on your podcast journey! Make sure that you subscribe to the podcast so that you don't miss any episodes!Let's work together to grow your podcast:https://bit.ly/PPodPartySubscribe to our newsletter:https://thepodcastspace.ck.page/32680fa82eVisit our website:www.thepodcastspace.comLet's connect on social:https://www.instagram.com/thepodcastspacehttps://www.youtube.com/channel/UCjB4ztIRQBFadQ3C8OVZvDAThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrp

What makes a podcast successful? Success, for starters, means different things for different podcasters, and it certainly changes with time.The tools evolve, and so does the strategy of making a successful podcast. As a multilingual professional, I’ve produced hundreds of hours of podcast content as a producer, and co-host, since launching my first podcast back in Portugal in 2008. Since then, I’ve moved to London, UK, and I’m currently in Dallas, Texas, US, and the journey has taken me through incredible experiences that taught me everything I know today about podcasting.With this podcast, I will be sharing the ins and out of how to create a show that helps you grow online in a way that works for you and avoids overwhelm. Using my background in content strategy and media production, and my commitment to ethical podcasting, I'll teach you to create an authentic, long-term podcast strategy while having fun with the process. Topics discussed in this episode:Podcast GrowthPodcast Content StrategiesMy journey through podcasting, live radio, broadcasting and digital marketingTypes of podcast episodesWhat The Podcast Space will help you growWhat makes a podcast greatChallenge the status QuoTakeaways from this episode:You don’t need to have years of experience in an industry to launch a podcast.After years of working as a producer and helping spread the expertise of other business owners, I’m now launching my own podcast to share my own knowledge.Every podcaster should push their comfort zone further with every episode: for me, I decided to launch a video podcast.Releasing imperfect content allows you to progress more than creating the perfect strategy that never sees the light of day.Radio, online radio, podcasting look vary from country to country.Resources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyVisit our website for more Podcast Resources: www.thepodcastspace.com/resources Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e Connect to us on social media: YouTube Channel: https://www.youtube.com/channel/UCjB4ztIRQBFadQ3C8OVZvDAInstagram https://www.instagram.com/thepodcastspace Facebook https://www.facebook.com/thepodcastspace Twitter https://twitter.com/thepodcastspace​ LinkedIn https://www.linkedin.com/company/the-podcast-space Pinterest https://www.pinterest.com/thepodcastspaceThis podcast uses the following third-party services for...

The ebbs and flows of the journey of a content creatorWhat happens behind the lens and microphone of a content creator? A lot.Being a creator and podcaster today can mean a variety of things. But how do you figure out what works for you, and how long to do it for until it’s time to switch it up?Lloyd George is a content creator by night & project manager by day. His company Cre8tor Hub helps content creators start, manage and grow their podcast.  I first met Lloyd after scrolling through TikTok and stumbling (and obsessing about his) incredible videos about his podcast journey. Since January 2022, he’s accumulated over 1.5 million views and has continued building a community of aspiring podcasters through tips, giveaways, and resourceful content for beginners. Lloyd started dabbing into the podcasting world in 2018, and I’ve invited him on the show so that he could share his experience of starting a podcast and how it has increased his confidence not only in the podcasting world but in his personal life as well. No one says, 'if you're not going to be a multi-book author, don't write.'(Podcasting) is a creative journey of exploration, and the more you do it, you'll find out if you like it and not, but you'll never know if you never try. Lloyd GeorgeIt’s all about Mindset and CommunityMindset can be limiting, or freeing, and so Lloyd and I also dived into the scarcity mindset that many creators have (especially podcasters!) and how instead of viewing other creators as competition, you can support and share their content or use it as a starting point for your own episode. Spoiler alert: we’re stronger together!Lloyd and I share our love for creating community through authentic content, and this episode ended up being more of a conversation of two creators who ‘met’ (virtually) after months of following and admiring each other’s work online, so I also ended up unveiling a lot of my own process of The Podcast Space’s online strategy, building a Membership, a course, and allowing myself to figure it out as I go. We speak about the ups and downs of the content creation journey and the importance of being part of a community in order to stay motivated in the long run.We also focus on the importance of making small tweaks to your content creation process, which can have a big impact on your podcast: Lloyd shares how tweaking his podcast flow almost doubled his episode downloads. And what you need to know in order to create content that performs well on Instagram, TikTok, YouTube and more.Topics discussed in this episode:Podcast processThe journey of the content creatorPodcast content strategyLimiting beliefs as a podcasterHow to start your journey in podcastingTakeaways from this episode:Try new things regularly: Try new things every 2 weeks to keep your content fresh and interesting. This can lead to finding a new approach that works better for you and your audience.Optimize your content: Optimize your content for the platform you have chosen to focus on, for example, for YouTube, use keywords in the title and tags, have an attention-grabbing thumbnail, and upload from your desktop to increase likelihood of success.Be part of a community: Being part of a supportive community can help you overcome challenges and stay motivated. Support other creators and use their content as a starting point for your own ideas.Make an impact: Instead of trying to produce the perfect piece of content, focus on making an impact and getting someone to think....

“Ask and you shall receive”We all have goals. And however you’re thinking about achieving them, if it requires an ask, remember that when asked, there’s a 50% chance of the other person saying ‘yes’ to your request! So… why wouldn’t you ask?In the second part of this podcast interview with Digital Creator Lloyd George, we focused on the incredible outcomes of looking at content creation as a tool to progress in life faster, and the insane results that can happen once you ask without being afraid of a ‘no’.When I first started, the question I'd ask myself was ‘How can I get 10,000 people to see this?’ And now, the question I'm asking is ‘How can I get 10 people to message me about this and say, this was really helpful.’Lloyd GeorgeContent creation is a skill easier to capitalize than you thinkWhen it comes to like sponsorships and brand deals, being a creator and creating content online is a skill, according to Lloyd.The longer you do it, the better you get at it. Reaching out to people to give you money is the exact same thing. So according to Lloyd, you could be excellent at asking people to sponsor you, but not necessarily be a great creator or not have a lot of downloads and still make a lot of money. Just like large creators don’t always make that much money, because for whatever reason, they haven't honed the skill, or they don't ask.Above all, partnerships and opportunities that you’re wanting to check off your list could potentially be achieved just by asking one person a day. Or by noticing a gap in the market, and creating content specifically to fill that gap, as Lloyd did about Black Podcasters.You have the power to bring awareness to the issues in your community. Don’t underestimate the value of the content you’re creating.Listen to the full episode, to learn about practical ways to be an ally for minorities, and how Lloyd has become the most recent Instructor at LinkedIn.Resources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartySubscribe to Lloyd George’s newsletter and learn about his services: www.lloydnotgeorge.comLloyd’s LinkedIn Course: https://www.linkedin.com/learning/record-your-podcast-using-anchor-for-creators/podcasting-with-anchor?autoplay=trueFollow Lloyd on social media: https://solo.to/lloydgPart 1 of the interview: https://www.thepodcastspace.com/podcast/2-with-lloyd-georgeAbout The Podcast Space:Visit our website for more Podcast Resources: www.thepodcastspace.com/resources Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e...

Have you figured out exactly what your podcast purpose is? This episode will give you the guidance and examples you need so that you can determine what will make your show successful. I’ve worked with dozens of podcasters in the past 10 years, and I’ve seen shows being used in totally different ways by people with the same job title. Having a goal for your podcast is as important as getting in a new car and knowing exactly where you're going, but also which roads you need to take in order to get there, just like a GPS, right? A GPS can guide you on your journey, but you're still in the driver's seat, so it's up to you to:Make decisions about where to go, (how fast you want to get there)Which roads to take, (the format it needs to be)How much gas you need in your tank (AKA how long your seasons need to be), which roads are the most efficient (what platforms you need to be on the track the fastest), etc etc. Topics covered in this episode:Podcast GoalsPodcast PurposeContent IdeasPodcast Strategy7 Ways to Use a PodcastTakeaways from this episode:There are 7 goals you can set for your podcast. These goals can be combined and changed as necessary, they aren't permanent or inflexible. You can network with decision-makers that will help elevate your brand online by proxy. Your show can be a passion project, it doesn't need to be your day job. It's ok to create thought leadership content in audio and video format - you don't need to write in order to be considered a leader in your industry. Resources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyVisit our website for more Podcast Resources: www.thepodcastspace.com/resources Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e Connect to us on social media: YouTube Channel: https://www.youtube.com/channel/UCjB4ztIRQBFadQ3C8OVZvDAInstagram https://www.instagram.com/thepodcastspace Facebook https://www.facebook.com/thepodcastspace Twitter https://twitter.com/thepodcastspace LinkedIn https://www.linkedin.com/company/the-podcast-space Pinterest https://www.pinterest.com/thepodcastspaceThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrp

If you're a podcaster, you may be creating content for a specific audience, but have you considered the different types of audiences you may have? This episode is going to briefly uncover the three types of audiences that podcasters have: current audience, potential listeners, and new listeners. Each audience has different characteristics and behaves differently, so that’s why it’s important to consider what the journey may be on each one. Want to learn more about how to maximize new listeners? Listen to the full episode below!Topics covered in this episode:Podcast AudiencesPodcast GuestsListenersPodcast Listener JourneyTakeaways from this episode:There are 3 types of podcast audiences. Not everyone will become a listener: It's important to remember that not everyone in your social media or email newsletter will become a podcast listener. However, your podcast is just one aspect of your brand, and you can use it as a tool for your business and online brand.Create content to convert new listeners: By understanding your different audiences, you can create a path that appeals to them and helps convert them into new listeners.With an awareness of your audiences, you can create more impactful content and grow your podcast. Don't underestimate the power of understanding your audience!Resources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFull show notes and video: www.thepodcastspace.com/podcast/5-types-of-podcast-audiencesVisit our website for more Podcast Resources: www.thepodcastspace.com/resources Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Do you wish you liked the sound of your own voice?Do you wish that podcasting came 'naturally' to you?Do you wish... you sounded more engaging and expressive on your podcast?If you replied 'yes' to any of the 3 statements above, congrats, this episode is for you! I sat down with one of my favorite humans on the planet, voice over actor, and award-winning podcaster, Nic Redman, to talk about how to do all the above, plus, very actionable tips on easy ways to stop worrying about sounding like an official podcaster.Nic has over 20 years of experience in the voiceover industry, and she's truly a 'breath of fresh air', making vocal health attainable, actionable, and FUN! This is the type of episode that you MUST watch on YouTube, as Nic and I share a few tips that you need video for, and to be fair, are quite fun to watch!Topics covered in this episode:Vocal HealthHow to sound like yourself when podcastingHow to sound authenticFinding your voice as a podcasterVocal TrainingVocal Warm-up for PodcastersResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor detailed show notes, the video episode and more links, please visit:www.thepodcastspace.com/podcast/6-how-to-sound-more-like-the-real-you-with-voice-coach-nic-redmanTo learn more about Nic Redman and get on the waitlist for her book:https://nicolaredman.comThe Voice Coach Podcast:https://nicolaredman.com/the-voice-coach-podcastNic Redman's Free Warm-up for podcasters:https://nicolaredman.com/podcaster-warm-upThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Have you ever wondered how do people come up with podcast episode ideas in one sitting? Maybe you are trying to launch a podcast, or maybe you're trying to decide what's your next season about, and you're feeling really overwhelmed with all the possibilities.If you replied 'I am!' to any of the 3 options above, his episode is specifically for you! Now, fair warning, this one doesn't include anything deeply strategic (yet) like endlessly Googling podcast topics, researching your competitors and peers, or doing keyword analysis.What is 'brain dumping'?'Brain dumping' is a strategy that I've used for years with podcasters to help them determine what's their level of expertise, comfort, interest and knowledge of that one podcast idea they initially had. I love this strategy because it's all about tapping into yourself, and it feels like a game that you can play for 30 minutes, in one sitting, or break it down in multiple parts throughout the week. Topics covered in this episode:Podcast topic ideasHow to determine good podcast ideasPodcast strategyStarting your podcast Pitfalls of podcast beginnersTakeaways from this episode:If you don't have a clear understanding of how long an episode idea can be used for, you may find yourself out of episodes in less than 3 months.'Brain dumping' is highly effective to determine if a podcast idea should be placed as ongoing episodic content, or serialized content. If you're just replicating a podcast idea that your competitor was able to successfully grow, but you're not truly excited by the concept, you may end up frustrated and disappointed.Aligning your podcast idea with what you do as a business, is crucial, if you're looking to get results from it. If you're looking for help to determine what is a good podcast idea, you can book a podcast power hour, or a strategy session with me.Resources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodParty7 Types of Goals you can set for your podcast:https://www.thepodcastspace.com/podcast/4-7goalsVisit our website for more Podcast Resources: www.thepodcastspace.com/resources Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e Connect to us on social media: YouTube Channel: https://www.youtube.com/channel/UCjB4ztIRQBFadQ3C8OVZvDAInstagram https://www.instagram.com/thepodcastspace Facebook https://www.facebook.com/thepodcastspace Twitter a...

Are you struggling to produce podcast content for your small business? Because Micro-episodes can be the perfect solution for time-strapped entrepreneurs who want to stay consistent without burning out. Micro-episodes are excellent for small business owners because they allow them to create short, focused, and easy-to-produce content that can be consumed quickly by their audience. What are micro episodes?Micro episodes are short episodes that normally run from 3 to 15 minutes. They may have a different structure and sometimes they have no pre-recorded intro, or music at all. This type of shows are an excellent alternative to long-form content, which can be time-consuming and costly to produce. By creating bite-sized content, small business owners can engage their audience regularly without sacrificing quality, or feeling overwhelmed.How to plan a micro episode:Teaser / hookShort intro (under 15 seconds) / Sound effectTopic introductionFurther topic contextCall to action (CTA)Quick outro (under 15 seconds)Topics covered in this episode:Micro-episodesSmall businessContent creationMarketing strategySocial mediaLet's work together to grow your podcast:https://bit.ly/PPodParty 👩‍💻 Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc👩‍💻 Subscribe to the Podcast on Audio Platforms:https://bit.ly/3Y4bF2c👩‍💻 Subscribe to our newsletter for more Podcast Tips:https://thepodcastspace.ck.page/32680fa82e📣Connect to us on social media:https://www.instagram.com/thepodcastspacehttps://www.facebook.com/thepodcastspacehttps://twitter.com/thepodcastspace​https://www.linkedin.com/company/the-podcast-spacehttps://www.pinterest.com/thepodcastspaceThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Did you know that the top two reasons for Podfade (podcasts that suddenly drop off the face of the Earth) are overwhelm, and lack of interest in podcasting? The thing is that Podfade doesn't need to happen to you, if you're proactive and creative about your process. I've created this episode to help you think of podcasting as an actual process to experiment with. At the end of the day, it's your show, so you can call the shots on the best ways to podcast. But you may be asking yourself…How can I podcast on the go?The answer is simple: consider how you best work, and don’t be afraid to try new things! If your brain gets activated when you:go for a walkgo on road trips like to be in nature or gardeningare in new places Then you have to consider podcasting outside your studio walls. Topics covered in this episode:Podcast on the goPodfadePodcast overwhelmPodcast experimentationPodcast contentPodcast ideasTakeaways from this episode:Experimentation leads to newfound creativity in your podcast process.As long as you set up expectations with your audience, it’s possible to create professional content that is more ‘mobile’, or that doesn’t have ‘studio quality’. Podfade happens because of a lack of a process that works with the podcaster’s routine and habits.Not enough podcasters experiment with podcasting on the go because they think they’re supposed to be stuck at the studio, creating content.Resources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodParty Visit our website for more Podcast Resources: www.thepodcastspace.com/resources Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e Connect to us on social media: YouTube Channel: https://www.youtube.com/channel/UCjB4ztIRQBFadQ3C8OVZvDAInstagram https://www.instagram.com/thepodcastspace Facebook https://www.facebook.com/thepodcastspace Twitter https://twitter.com/thepodcastspace LinkedIn https://www.linkedin.com/company/the-podcast-space Pinterest https://www.pinterest.com/thepodcastspace(EIINtWTeTmYDuVFxoYRx)This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Podcasting is one of the most popular forms of media today, and it is growing in popularity every day. So much so that many people podcast out of passion, while others podcast out of fear. In fact, you could be Podcasting out of fear and you may not have noticed it. Fear can be detrimental to both the podcaster and the listener: that’s why it is important to recognize the signs so that you can pivot into a more positive place!In this episode, I cover the 10 signs that show that you’re diving into fear-based content, and explain what to do instead. Topics covered in this episode:How to Identify Signs of Fear-Based Podcasting Crafting Perfect Content vs. Good Enough Content Using Language Appropriate for Your Listeners Finding your voiceHumanizing Your Brand with Imperfect Content Avoiding Talking Over Your Listeners' HeadsTakeaways from the episode:As someone who's worked with 50+ hosts over the years, I can tell when a host is podcasting in a fear-based mindset - and no, it's not coming from their voice, but from the content itself!There are a lot of reasons why you may move from a passion or purpose-driven episode, to one focused on fear. Sometimes it's because a stranger on the internet made a mean comment, or because you're still finding your voice.Here are top 5 reasons that give fear away: Constantly over explaining the content, Putting the content through your peers' magnifying lens at all times, Obsessing over 'perfection' to the point that the episodes get re-recorded often, Creating highly complex and hard-to-follow episodes, Not wanting to be 'salesy'Resources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyHow to Sound more like the real you, with voice coach Nic Redman: https://www.thepodcastspace.com/podcast/6-how-to-sound-more-like-the-real-you-with-voice-coach-nic-redman7 Goals you can determine for your podcast: https://www.thepodcastspace.com/podcast/4-7goalsVisit our website for more Podcast Resources: www.thepodcastspace.com/resources Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e Instagram https://www.instagram.com/thepodcastspace This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Writing a book sounds like a daunting, scary, and overwhelming experience, but what if I told you that your podcast already provides a in-depth insight into what that book could be?Award-winning author, podcaster, and vocal coach Nic Redman joins us again to talk about the process of putting together her #1 Bestseller book ‘On The Mic’. At the time of the recording of our conversation, we had NO idea the book would top charts all around the world, and in MULTIPLE categories, so that makes this interview a LOT more interesting!If you missed part 1 of this interview, please go ahead and check it now, as Nic shares incredible insights into her life as a coach, how she found her voice, and some incredible and powerful takeaways of working in the podcast and audio industry. Now, into what you can here for. Nic and I discuss:Why your podcast is the digital version of the classic expression ‘Try before you buy’ How to decide which publishing option is best for youThe ‘real life’ fears that come with releasing a book (even if you’re an award-winning podcaster like Nic!)How to overcome the idea of peer judgementWhy you should never use the term ‘wee book’How to find out what your listeners and clients want from you.Also, here are some clever highlights that Nic shared in the interview, that will help you in your own process:Create an FAQ section in your book, a troubleshooting section of some sorts, so that you can guide and empower the listener to find the answers to the questions they have! Unless you just started in your industry, you already know what your listeners want from you, so trust your gut when it’s time to craft episodes and chapters for the book.People will ALWAYS pay for a bespoke approach - coaching, or whatever it is - and the podcast is a great way to showcase if you’re the right person to work with them. Your clients won’t care about the type of stamp that’s included in your book - they care about the content, so don’t obsess over the fact that you don’t have a big publishing house’s seal of approval.Going for a big publishing company can limit your freedom, rights of usage, podcast rights, and future monetization opportunities, so it’s KEY that you set your future yourself for success.Takeaways from this episode:Podcasting your way to a book can feel like you’re cheating, or that you aren’t a ‘real writer’, but in the end, it’s all about finding a process that works for you.As in any collaborative process, you may have to fight to keep your voice in your book, but at the end of the day, remember that you have the final say - it’s your book after all!Don’t fear technology - embrace it! Without the technology we have today, you wouldn’t be able to have a podcast, or to be able to self-publish a book!If you’re trying to start a book (or a podcast, for that matter!) just start. Don’t set a specific goal if it overwhelms you - just sit down and get cracking every day!Resources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyTo learn more about Nic Redman and get her book:https://nicolaredman.comhttps://onthemicbook.comThe Voice Coach Podcast:

Is video podcasting in your future? Do you want to understand what video podcasting is all about? After working in video podcasting, livestreaming, radio, and audio-only podcasts for the past 10+ years, I can break down the decision to 15 key considerations before you decide.As a podcaster, I know that starting a podcast can be a daunting task, especially when deciding between an audio or video format. In this episode, I share the benefits and drawbacks of video podcasting and how it can impact your podcast's discoverability and engagement.One of the main challenges of video podcasting is the bigger budget required for equipment and production. Unlike audio podcasts, video podcasts require setting up a camera, lights, positioning your table or screen, microphones, and invest in editing software, and potentially having to put on makeup, do your hair, and wear different clothes. Additionally, editing, exporting, and uploading to platforms take longer than audio podcasts. However, if you're just starting out, audio is easier to learn and to master, and you can make yourself sound good with minimal work.Video podcasting requires a different skill set in both body language, which can be a great challenge for hosts who are not naturally gifted speakers on camera. But, it can also be a great opportunity to learn a new skill and improve your hosting abilities if you’re up for a new challenge!One of the main benefits of video podcasting is its impact on your content’s discoverability. Google ranks pages with multimedia content higher on search results, and YouTube audiences are pre-disposed to consuming content from unknown creators, making it easier to grow your audience. If you and your listeners are visually driven, it's easier to show than to explain, and video podcasts can help you get more subscribers faster, though it doesn't necessarily mean they're super engaged.YouTube and YouTube Podcasts have excellent analytics that compensate for the lack of clarity on podcast hosting platforms. From understating where exactly listeners stop listening on, to being able to see exactly where they found your video - it’s great to make informed decisions!If you can’t find time to create a transcript, consider YouTube’s closed captions! Video also helps people who aren't native speakers understand better through captions and by reading your lips.Topics covered on this episode:Video PodcastingBenefits of using YouTube for your podcastPros and Cons of video podcastsAudio vs Video podcast - which one is best for you?Resources mentioned in the episode:Let's work together to grow your podcast:https://bit.ly/PPodParty12: Is video podcasting for you? 15 things to consider before you decide https://www.thepodcastspace.com/podcast/12-is-video-podcasting-for-you-15-things-to-consider-before-you-decide9: Podcasting on the Go: https://www.thepodcastspace.com/podcast/9-podcasting-on-the-go11: “I hate writing, I rather talk it”: how a podcast can birth a #1 Bestseller Book on Amazon, with Nic Redman: https://www.thepodcastspace.com/podcast/11-how-a-podcast-can-birth-a-bestseller-book-with-nic-redman6: How to sound more like the real 'you', with vocal coach Nic Redman: a...

Do you often worry that you'll run out of things to say on your podcast? Or do you feel like you don't have structure to your show, and end up talking about everything and anything? Or did you start the show and now want your ideal listener to turn into a paying customer, or a raving fan? If you said yes to one or all statements above, this is the episode for you because I'm covering the solution for them all: content pillars.In this episode, I’ll break down exactly:What content pillars areWhy you need themMisconceptions about content pillarsExamples of how I use them in this podcast, and how clients that I've worked with used them to grow their business and influence. What are Podcast Content PillarsContent pillars are the main themes or topics that a podcast is built around. They serve as the foundation of your podcast and provide a clear direction for you and audience. Content pillars are typically broad enough to cover a range of subtopics, but specific enough to create a cohesive and consistent show in the long-term.By establishing clear content pillars, podcast hosts can ensure that their show stays on track and provides value to their listeners. This also helps with audience growth, as listeners know what to expect from the show and can easily share it with others who are interested in the same topics.Additionally, having well-defined content pillars can make it easier for you to come up with episode ideas and plan out your content as your show marks 50, 100, 200 episodes. You can also use content pillars to guide your marketing campaigns, social media content, and targeting potential audiences who are interested in those specific topics.Extra TIP: Did you know that your content pillars will change accordingly to your podcast goal? In case you haven’t, go ahead and check Episode 4 which covers the 7 goals you can set for your podcast. Topics covered on this episode:Content Pillars (or Content Buckets)Benefits of using Content Pillars on podcastsMisconceptions about Content PillarsExamples of Content PillarsTakeaways from the episode:Content pillars aren’t always a must on the show: if you have a limited series, or are trying to use your podcast just as an FAQ for your listeners or current clients, you don’t need to set them up.I’ve added 8 content pillars on my show, but most podcasters only use about 3-4, and eventually add on to that as needed.Content pillars are only one part of a successful podcast strategy. You can’t create long-term impact without a clear path for your content.If your podcast goal changes, then so should your pillars: their whole purpose is to support the goal of the goal and help you stay on track!I share my 8 episodes and explain how they align with the goals that I’ve set for my podcast - let me know if you resonated with one or more!Resources mentioned in the episode:Let's work together to grow your podcast:https://bit.ly/PPodParty13: Content Pillars: The Building Blocks of Consistent Content:https://www.thepodcastspace.com/podcast/13-content-pillars4: 7 Goals you can set for your podcast: https://www.thepodcastspace.com/podcast/4-7goals5: Three types of podcast audiences and...

The creator economy is here to stay.Being a creator today means that if you have something valuable to say, you will be able to grow a following. But what most podcasters and business owners just like yourself forget, is that it isn't just about starting a podcast / video blog / social media account that's hard. The hardest part about the content creation journey is staying in the game.I often tell my podcast clients not to worry when a competitor (or peer) launches a podcast, because if their intentions/ efforts aren't in the right place, they're likely to give up the show after a mere 10-20 episodes - yes, I've seen it countless times. And if they do happen to stick with it, then it provides an opportunity to potentially do a podcast swap and cross promote shows - so a win, win!However, being part of this creator economy comes at a price: you need to feed the content machine in order to achieve your goals (we’ve covered that in detail on episode 4: 7 Goals you can set for your podcast). But how do you stay consistent (and motivated) as a content guru?It all comes down to 3 elements, mainly focused on one external and two internal factors:External perception / social expectationsYour Zone of GeniusYour optimal creation ZoneIn the episode, I talk about how these manifest, and how to shift your mindset in order to create content like a guru. Extra TIP: Keep reminders of your zone of genius, podcast reviews, client testimonials and other positive elements nearby when you’re recording - they’ll remind you of how much of a legacy you’re creating for them!Topics covered on this episode:Base of content creationPodcast ConsistencyContent StrategyContent growth for podcastersTakeaways from the episode:Staying in the long game will pay off. Most content creators give up after 10-20 episodes being published.Focusing on serving your community should be your focus, not trying to curate a perfect image of yourself for your peers. How you create content is different than most people- maybe your schedule doesn’t allow for weekly interviews, or you’ve been feeling overwhelmed with a video podcast. Whatever it is, it’s time to revisit what you’re doing in order to create excitement and momentum that drives engagement!Resources mentioned in the episode:Let's work together to grow your podcast:https://bit.ly/PPodParty4: 7 Goals you can set for your podcast: https://www.thepodcastspace.com/podcast/4-7goals10: 10 signs that show that you’re podcasting out of fear: https://www.thepodcastspace.com/podcast/10-signs-podcasting-fearFeeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: a...

Are you unknowingly using certain phrases that are limiting your podcast growth?Are you waiting for the ‘perfect’ time to launch your podcast? Or are you holding back because you fear judgment?As a podcast expert with over 10 years of experience, I have worked with several podcasters and observed common mistakes that they make, one of which is the use of certain phrases that they are unaware can negatively affect their podcast growth. So if you want to avoid these pitfalls and boost your podcast growth, this is the episode you’ve been waiting for!Why are these 5 phrases so important to be removed from your vocabulary? The way you talk to yourself, and how you frame your show are essential to the growth and success of your podcast. The phrases we will be discussing in this episode can potentially harm your podcast growth by preventing you from reaching a larger audience, holding you back from launching, or limiting your content creation abilities. By identifying these phrases and avoiding them, you will be able to attract more listeners, create better content, and grow your podcast exponentially.Here are the five phrases that could be harming your podcast growth and how to overcome them:"My podcast is for everyone": While this statement may seem inclusive, it can actually be detrimental to your podcast growth. Narrowing down your target audience allows you to create content that specifically caters to their needs, increasing your chances of retaining them as loyal listeners, and guides your content decision-making. Need help creating your ideal listener community? I cover it in detail in my course Maximize Your Podcast Content."I am not experienced enough to talk about X topic": Don't let imposter syndrome hold you back. Instead of declining topics that you feel you are not knowledgeable enough to talk about, conduct research on Google, or invite guests who have the required expertise."I need to wait until the perfect time until ____": Waiting for the perfect moment can hold you back from launching or creating content, leading to a missed opportunity to gain momentum. The best time to launch or create content is now, don't let fear of judgment hold you back. In this section, I share the shocking percentage of creators that never launch ideas."I can't afford it/I can't invest": Investing in your podcast can feel scary, but it's essential to its growth. If you can't afford to hire professional help, consider reaching out to your network or trading/bartering services with others, or look into buying up subscriptions for the year. "My audience is too small": Don't let a small audience discourage you. Keep creating quality content, and over time, your audience will grow. Here I shared one of the most shocking experiences I had as a podcast producer.In conclusion, avoiding these phrases will help you attract more listeners, create better content, and grow your podcast. Remember to narrow down your target audience, conduct thorough research, and don't let fear hold you back from launching or creating content. Topics covered on this episode:Limiting BeliefsPodcasting fearsPodcast Growth tacticsHow to grow your podcastTakeaways from the episode:Avoid using limiting phrases that may be hurting your podcast's growth and reach.The riches is in the niches.Fear of judgment or waiting for the perfect time can hold you back from launching your podcast, but remember that momentum is key.Don't let perceived obstacles like budget or audience size stop you from creating a successful podcast. Look for creative solutions and opportunities to...

There’s no doubt that podcasting is an influential tool for online communication for small businesses and professionals. But standing out in the sea of podcasting takes dedication, focus, and passion for the medium - three elements that not everyone’s willing to commit to in the long run. Whether you’re just starting in the industry, or you’re willing to go from amateur, to professional, there are 6 elements that you MUST have in order to be taken seriously as a podcaster in the online space.A website (that you own) is a must-haveAs you start your podcast (or get busy with the weekly publishing schedule), you may start believing that you don’t need a website: in fact, don’t listeners just subscribe to it on podcast platforms? The answer is no- you still do need a website. A website is the first, and perhaps the most important element if you’re wanting to go pro in the podcast world. Can you remember the last time you googled someone and you couldn’t find their website? The first thought you probably had was, ‘Do they even exist? Can I really trust them?’. That same principle applies to podcasting, too. In a previous article, I’ve broken down podcast websites’ must-haves.To optimize your online presence, your website should have a landing page with an About section, a podcast player, and a space for audience feedback. Additionally, having a podcast tab on your website is essential because it helps potential listeners find your podcast easily. Podcast listeners are more likely to buy and trust the person who is speaking, so having a podcast tab on your website is an effective way to showcase your podcast to people who found you via Google, and increase your audience. Also covered in this episode:Why is having a website crucial for podcasters?How can podcasters protect their digital footprint, given the industry's volatility?Why your social media needs an auditHow a professional bio can get you further along The type of headshots you need in your episodeWhy a booking link is fundamental to an effortless experienceTakeaways from the episode:Owning your domain name is essential for podcasters, ensuring you are in control of your digital footprint.A landing page with an About section, a podcast player, and a space for audience feedback can optimize your online presence without overwhelming you.A podcast tab on your website helps potential listeners find your podcast easily and can increase your audience.Wix is an excellent option for those who are not tech-savvy, as it has great designs and layouts.A bio document is fundamental to be taken seriously: make sure that you include a high-resolution headshot (not a selfie!), and the topics you’re an expert in.Resources mentioned in the episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyCalendar booking link: https://calendly.comEpisode 16 page: https://www.thepodcastspace.com/podcast/16-optimizing-online-presence-6-must-havesFeeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour Learn more about

Do you ever wonder how to truly connect with your podcast listeners and make a lasting impact? You're not alone! In this episode, I share valuable insights on increasing listener trust, connection, and emotional resonance. I also offer discuss five practical tips for authenticity, the power of one-on-one conversations, and leveraging your unique voice. I also explore ways to maximize your podcast's impact by building trust with your audience, celebrating milestones, and offering value. I provide tips on finding the right support to help grow your podcast and emphasize the importance of making an impact in your community through your podcast. Keep in mind, you don't need thousands of downloads to create meaningful engagement and change lives. So, tune in and get ready to create a podcast that resonates with your audience and leaves a lasting impact.Timestamps:(0:00:50) - Building Trust in Podcasting I discuss ways to increase listener trust, connection, and emotional resonance. I go over five practical tips, including not trying to be someone else, leveraging the fact that you have a one on one conversation with your listener, and using singular terms to address the listener. I also cover how to sound more like yourself and the signs of podcasting from a place of fear. This section highlights all the advice and practical examples to help your podcast make a difference and an impact in the world.(0:08:07) - Maximizing Your Podcast's Impact I explore how to create meaningful engagement with your audience and build trust. I share five tips, from being authentic and talking to a single person to celebrating milestones and offering value. I also discuss why you should not be afraid to share what you know and how highlighting your community can bring in new opportunities.Resources mentioned in the episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFull resources on our website:https://www.thepodcastspace.com/podcast/17-listener-trust-connection6. How to sound more like the real 'you', with vocal coach Nic Redman https://www.thepodcastspace.com/podcast/6-how-to-sound-more-like-the-real-you-with-voice-coach-nic-redman10. 10 signs that show that you're podcasting in fear: https://www.thepodcastspace.com/podcast/10-signs-podcasting-fearFeeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips:

Are you struggling with podcast burnout or feeling overwhelmed by the content creation process? Say goodbye to burnout and hello to a more sustainable podcasting approach, as I’m debunking misconceptions and reveal how to strategically use podcast replays for maximum impact in your business and online presence. Listen to discover its benefits, including increased listener engagement and boosted sales, for podcasters experiencing cycles of feast and famine, life instability, or simply over committing.In this episode, I’ll be sharing tips on selecting and repurposing podcast replays, ensuring they stay relevant and engaging for all your listeners. Find out when to use podcast replays and the importance of the content's shelf life and context. I truly believe that this episode will revolutionize your podcast content strategy! Using Podcast Replays Strategically Podcast replays are: reruns of old episodes that can be used as full episodes, or spliced into specific sections for use in new episodes, or a combination of "best of" episodes. They can be a great way to refresh information for your listeners and reach occasional listeners who may have missed the original episode. However, podcast replays should not be overused or relied upon as a crutch for content creation.Ana XavierTo effectively use podcast replays, consider the following dos and don'ts:DO:Give replays breathing room from the original episode (at least 3-6 months).Check if your guest is still in business and if the content aligns with your current strategy.Use replays for episodes that didn't perform well initially for external reasons, giving them a chance to perform better.Look at your content calendar and consider using replays around relevant dates or events.DON'T:Use replays as part of a strategy for a podcast that needs to be listened to in order.Ignore the shelf life of the content, such as using holiday-themed episodes in the wrong season.Reuse content that is visually or audibly poor in quality, or that lacks quality on the content itself.Rely on replays too frequently, as it may appear lazy and deter listeners.Maximizing Impact with Podcast ReplaysWhen used strategically, podcast replays can help maximize your content's impact and increase listener engagement. By selecting and repurposing replays wisely, you can ensure they stay relevant and engaging for your audience.Takeaways from this episode:To maximize the impact of your podcast replays, consider the following: Record an intro to provide context for the replay and explain why it is being reused.Use replays to support your overall content strategy and align them with your podcast's mission.Be mindful of the balance between creating new content and using replays, ensuring you do not over-rely on them.Embracing podcast replays as part of your content strategy can help you overcome burnout and maintain a sustainable podcasting approach. By using replays strategically and thoughtfully, you can boost listener engagement and drive sales while providing valuable, relevant content to your audience. Resources mentioned in the episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyEpisode 5: Types of Podcast Audiences and ListenersEpisode 4:

As a podcaster, it's essential to create compelling and informative titles for your episodes, as they play a vital role in attracting and engaging listeners. In this week’s episode, I'll discuss the importance of crafting irresistible podcast titles and some best practices to ensure your content stands out from the crowd.Understanding Listener Decision-MakingWhen optimizing your podcast episode titles, it's important to consider the different types of listeners and how they make decisions to listen to your content. There are superfans who will listen to every episode you release, and then there are occasional listeners who will choose episodes based on their interests and available time. By being mindful of these different listener types, you can craft titles that cater to their needs and ultimately encourage them to hit play.Assessing Title Display Across Podcast AppsAs a podcaster, it's essential to understand how your titles display on various podcast apps such as Apple Podcasts, Spotify, and YouTube. Each app has different character limits and layouts, which can affect the visibility and readability of your titles. A best practice is to keep your titles under 100 characters and ensure the most critical information appears within the first 30 characters. This will make it easier for listeners to skim through titles and make informed decisions about which episodes to play.Optimizing Your Podcast Episode TitlesTo create effective podcast titles that maximize visibility and performance, follow these best practices:1. Be clear about the episode's content: Make sure your title provides enough information for the listener to make an informed decision about the episode. Avoid vague or clickbait titles that may mislead or disappoint your audience.2. Use relevant keywords: Incorporate relevant keywords related to the episode's topic in your title, as this will help your content appear in search results and attract listeners interested in that subject.3. Include guest names when applicable: If your episode features a guest, include their name in the title. This can help attract listeners interested in hearing from that specific guest or those who follow their work.4. Write for humans, not robots: Avoid stuffing your titles with too many keywords, as this can make it difficult for listeners to understand the content and may even lead to your podcast being penalized by platforms like Apple Podcasts. Instead, focus on creating titles that are easy to read and understand.5. Be consistent: Maintain a consistent format for your episode titles, ensuring they are easy to read and follow a similar structure throughout your podcast.6. Avoid using symbols or emojis: Symbols and emojis can cause issues for smart speakers and certain podcast apps, making it difficult for listeners to find your episodes. Stick to using plain text in your titles for the best results.Takeaways from this episode:Crafting compelling podcast episode titles is an essential aspect of ensuring your content stands out and attracts engaged listeners. By understanding listener decision-making, assessing title display across various podcast apps, and following best practices for optimizing your titles, you can create irresistible titles that empower your audience to make informed decisions about your episodes. Don't miss out on these valuable insights for elevating your podcast game and making sure your content stands out from the crowd.Resources mentioned in the episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyEpisode 5: Types of Podcast...