The Podcast Therapist: Podcast Growth and Marketing for Entrepreneurs
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Description
Welcome to The Podcast Therapist, where podcasting meets powerful marketing strategies to grow your business. I’m Shannon Hernandez, a radio broadcaster turned podcasting expert, and I’m here to help entrepreneurs and solopreneurs use podcasting as a dynamic tool to generate leads, clients, and revenue.
With over 24 years of radio experience, I’ve mastered what makes listeners engage, stay loyal, and take action. The same principles that work in traditional radio—crafting great content, running promotions, and building audience trust—are now essential for podcast marketing and digital growth. Here, you’ll discover how to strategically leverage your podcast to stand out, attract the right listeners, and turn them into paying customers.
What You’ll Learn in Each Episode:
🎯 Creating Better Content Programs: Learn how to structure episodes that grab attention, keep listeners hooked, and drive them toward your offers.
📈 Podcast SEO for Leads: Apply proven SEO strategies to boost your podcast's discoverability and attract an audience ready to do business with you.
🎙️ Lead Generation with Podcasts: Discover how to use your podcast as a marketing funnel to nurture and convert listeners into clients or customers.
📊 Promotions That Work: Take advantage of radio-style promotions adapted for digital marketing, including CTAs that convert and campaign strategies that bring results.
📣 Building a Strong Podcast Brand: Position your podcast as a trusted voice in your niche, creating an authority that resonates with your ideal audience.
🔊 Audio Excellence: Learn how to achieve radio-quality sound that enhances credibility and keeps your audience listening.
🚀 Content Strategy for Entrepreneurs: Align your podcast topics with your business goals to drive growth and measurable outcomes.
💰 Monetizing Your Podcast Audience: Discover techniques to turn your podcast into a revenue-generating asset that supports your business journey.
Why Listen to The Podcast Therapist?
Podcasting is more than just hitting record—it's about creating a marketing platform that works for your business. Whether you're an entrepreneur, coach, or small business owner, The Podcast Therapist will show you how to:
✅ Turn your podcast into a lead-generation machine.
✅ Connect with your audience through authentic, engaging content.
✅ Simplify podcast promotion using proven radio and digital marketing strategies.
If you’ve struggled to build traction with your podcast or feel like it’s not driving results for your business, this podcast is for you.
About Shannon Hernandez
I’m Shannon Hernandez—The Shan Man—and I bring over 24 years of radio broadcasting expertise to the podcasting world. I’ve worked with brands like Guy Kawasaki's Remarkable People Podcast and spoken at Podcast Movement, where I’ve shared strategies on advanced podcast monetization and audience engagement.
My unique approach combines traditional radio techniques with modern digital marketing to help podcasters and entrepreneurs like you create better shows, attract better leads, and run campaigns that convert listeners into clients.
29 Episodes
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Today on The Podcast Therapist: Feeling burned out from podcasting? Whether it’s the holiday rush or juggling personal and professional responsibilities, burnout can take a toll on even the most passionate creators. In this episode, I dive into how to manage and avoid podcast burnout, the importance of taking intentional breaks, and how reflection can lead to better content and a stronger connection with your audience.
Discover actionable tips to plan breaks, simplify your workflows, and prioritize your physical and mental health. Plus, hear my personal story about hitting a wall with content creation and how embracing authenticity and rest helped me grow as a podcaster. If you’re ready to avoid burnout and build a sustainable podcasting journey, this episode is for you.
What You’ll Learn in This Episode🟢 The reality of burnout during the holidays🟢 Why taking breaks matters (and how to do it guilt-free)🟢 How content creation mimics reps vs. rest in physical training🟢 The importance of physical activity for generating creative ideas🟢 Tips and techniques to avoid podcast burnout🟢 Embracing change and focusing on long-term happiness
Timestamps for This Episode0:00 - Introduction03:35 - Breakdown of today's topics on podcast burnout03:46 - Burnout during the holidays06:16 - My personal anecdote on burning out with my own content10:25 - The importance of taking breaks - No guilt!11:35 - The ebb and flow of how we consume and publish content13:35 - A real life perspective on reps vs. resting and rehabilitation as it relates to content creation18:14 - Example of internet personalities burning out from building content19:29 - How I've burned out in radio daily and what I do to stay creative21:00 - Tips on avoiding burnout26:16 - How physical activity helps you generate content ideas27:00 - Final Point/Reminder about change30:20 - Final inspirational quote about your happiness34:55 - Closing/Thank you
Resources and Links🟢 Essential Podcast Equipment Guide: https://thepodcasttherapist.com/equipment🟢 Podcast Launch Checklist: https://thepodcasttherapist.com/plc🟢 Mastering Podcast Interviews: https://thepodcasttherapist.com/interviews
Connect with ShannonInstagram: 🌟 https://www.instagram.com/shannonjhernandezThreads: 🧵 https://www.threads.net/@shannonjhernandezLinkedIn: 💼 https://www.linkedin.com/in/shannonjhernandez1YouTube: 📹 https://www.youtube.com/shannonhernandez
📡 Follow and Listen to The Podcast Therapist🎧 YouTube Podcasts: https://thepodcasttherapist.com/youtubepodcasts🎧 Apple Podcasts: https://thepodcasttherapist.com/apple🎧 Spotify: https://thepodcasttherapist.com/spotify
This post contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend products and services that I personally use and believe will add value to my listeners.
Want to grow your podcast and deliver a professional, engaging show in 2025? In this episode, I’m sharing 11 actionable tips to help you improve your podcast content, streamline its flow, and enhance audio quality. If you’re tired of losing listeners with long intros or uneven sound, these strategies will help you polish your podcast, boost engagement, and grow your audience.
Drawing on my years as a radio broadcaster, podcaster, and producer, I’ll cover:🎬 Why short intros matter for keeping listeners hooked.🧩 How to structure your podcast content for logical and engaging flow.🎧 How to normalize audio levels for consistent, professional quality.✨ Why consistent branding and sound effects build trust and professionalism.🔁 The importance of repeating promotions across multiple episodes.
These tips are designed for new and experienced podcasters who want to create high-quality shows that their audience loves and returns to week after week.
Key Topics & Timestamps00:00 – Introduction: Improving your podcast for 2025. 02:20 – Announcements and programming changes 05:19 – Quick and actionable tips for improving your podcast 07:51 – Improving pre-rolls and product promotions 13:36 – Content and structural improvements 20:36 – Branding and consistency improvements 25:34 – Audio quality and content delivery tips 30:09 – Quick recap of the 11 tips.
Resources & Links✅ Free Equipment Guide To Starting A Podcast - https://thepodcasttherapist.com/quickstart
Other Links and Affiliates - Products I Use To Enhance My Podcast:Software🔷 Ecamm - https://www.thepodcasttherapist.com/ecamm🔷 TubeBuddy - https://www.thepodcasttherapist.com/tubebuddy🔷 Descript - https://www.thepodcasttherapist.com/getdescriptHardware🔷 Rodecaster Pro II - https://www.thepodcasttherapist.com/rodecasterpro2🔷 Streamdeck - https://thepodcasttherapist.com/streamdeck🔷 Logitech Brio - https://thepodcasttherapist.com/brio Connect with Shannon📹 YouTube: https://www.thepodcasttherapist.com/youtubepodcasts🧵 Threads: https://www.threads.net/@shannonjhernandez🌟 Instagram: https://www.instagram.com/shannonjhernandez💼 LinkedIn: https://www.linkedin.com/in/shannonjhernandez1
This post contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend products and services that I personally use and believe will add value to my listeners.
How are listeners finding your podcast? If you’re not getting discovered the way you should, it’s time to explore SEO and inbound marketing strategies tailored for podcasters. In this episode, Shannon shares how to optimize your podcast for search engines, use your website as a central hub for leads, and turn short-form content into powerful tools for discoverability. You’ll learn actionable tips to attract listeners, nurture leads, and drive real results for your business or personal brand.
Episode Highlights
🟢 Why SEO strategies are essential for podcast discoverability🟢 How to optimize podcast titles, descriptions, and show notes for search engines🟢 Using your website as a lead magnet hub to convert listeners into engaged leads🟢 Turning impactful podcast moments into short-form content for social media🟢 The importance of nurturing your audience through email marketing🟢 Why YouTube Podcasts are a growing platform for podcast discoverability
Connect with Shannon
Instagram: 🌟 https://www.instagram.com/shannonjhernandezThreads: 🧵 https://www.threads.net/@shannonjhernandezYouTube: 📹 https://thepodcasttherapist.com/youtubeLinkedIn: 💼 https://www.linkedin.com/in/shannonjhernandez1
Resources & Links
🟢 Essential Podcast Equipment Guide: https://thepodcasttherapist.com/equipment🟢 Podcast Launch Checklist: https://thepodcasttherapist.com/plc🟢 Mastering Podcast Interviews: https://thepodcasttherapist.com/interviews🟢 The Decision Hour: https://thedecisionhours.com🟢 Solo Site Solutions: https://solositesolutions.com/tpt🟢 YouTube Podcasting Event (Dec 12th): https://podcasts.withyoutube.com/events/podcasting-ama
Other Links and Affiliates
🔷 Jay Baer’s Youtility – https://amzn.to/49wvMwS🔷 TubeBuddy – https://www.thepodcasttherapist.com/tubebuddy🔷 Ecamm – https://www.thepodcasttherapist.com/ecamm🔷 Kajabi – https://www.thepodcasttherapist.com/kajabi🔷 StreamDeck – https://www.thepodcasttherapist.com/streamdeck🔷 Descript – https://www.thepodcasttherapist.com/descript
This post contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend products and services that I personally use and believe will add value to my listeners.
In this episode of The Podcast Therapist, Shannon takes a deep dive into the 2024 Podcast Marketing Trends Report and what they mean for creators heading into 2025. He also reflects on his podcast reboot and shares practical tips for critiquing your own show to improve presentation and engagement. Plus, Shannon highlights essential podcast equipment you should snag during the holiday sales to take your setup to the next level.
Episode Highlights:
🟢 The 2024 Podcast Marketing Trends Report and insights for 2025.🟢 Critiquing your podcast: How to identify and fix presentation gaps.🟢 The importance of SEO and short-form content for podcast discoverability.🟢 How cross-promotion and partnerships can boost audience growth.🟢 Monetization strategies: From memberships to affiliate marketing.🟢 Essential podcast equipment to elevate your production quality.🟢 Why consistent self-critique and preparation are key to podcast success.
Connect with Shannon:
Instagram: 🌟 https://www.instagram.com/shannonjhernandezThreads: 🧵 https://www.threads.net/@shannonjhernandezLinkedIn: 💼 https://www.linkedin.com/in/shannonjhernandez1YouTube: 📹 https://www.youtube.com/shannonhernandez
Resources & Links:
✅ Essential Equipment Guide: https://thepodcasttherapist.com/quickstart✅ Podcast Launch Checklist: http://thepodcasttherapist.com/plc✅ Mastering Podcast Interviews: http://thepodcasttherapist.com/interviews✅ 2024 Podcast Marketing Trends Report: https://www.quillpodcasting.com/downloads/2024-marketing-trends-report✅ Soundboard Studio: https://soundboardstudio.com/✅ Solo Site Solutions: http://solositesolutions.com/tpt✅ The Decision Hour: http://thedecisionhour.com
Other Links and Affiliates:
🔷 Ecamm Live: http://thepodcasttherapist.com/ecamm🔷 Descript for Podcast Editing: http://thepodcasttherapist.com/getDescript🔷 TubeBuddy: http://thepodcasttherapist.com/tubebuddy🔷 Stream Deck: http://thepodcasttherapist.com/streamdeck🔷 Rocketbook: http://thepodcasttherapist.com/rocketbook🔷 Kajabi: https://www.thepodcasttherapist.com/kajabi
Ready to take your podcast to the next level? Tune in to this episode for practical advice on improving your presentation, marketing, and setup. Stay consistent, stay prepared, and elevate your podcast in 2025.
*This post contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend products and services that I personally use and believe will add value to my listeners.
**The public version of The Podcast Therapist offers a limited selection of chapters and timestamps featuring key highlights. Unlock the full experience with The Podcast Therapist: Playback Pass—including ad-free episodes, early access to content, complete chapters and timestamps, and exclusive bonus materials—by subscribing at thepodcasttherapist.com/adfree. Elevate your podcasting journey with the tools and insights you need to grow and thrive.
Have you ever wondered if you can run a podcast all by yourself or if you really need a guest? Struggled with burnout while trying to juggle content creation and life? This episode is all about solutions for those dilemmas. Shannon shares insights from his personal journey of podcasting, what went wrong, and how he rebooted his show with a fresh perspective. Whether you're an entrepreneur, a solopreneur, or a podcaster looking to simplify your process, this episode has golden nuggets for you.
Episode Highlights
🟢 Why Shannon took a break from podcasting and lessons learned🟢 The realities of podcast burnout and how to overcome it🟢 The Amazon Influencer Program and its role in rebuilding his creative passion🟢 Simplifying podcast production: Insights into leveraging the Rodecaster Pro II🟢 Turning your podcast into a business: Proven systems and strategies🟢 Solo podcasting vs. inviting guests: What works best for you?🟢 How radio principles can shape better podcasting
Connect with Shannon
Threads: 🧵 https://www.threads.net/@shannonjhernandezInstagram: 🌟 https://www.instagram.com/shannonjhernandezFacebook: 👍 https://www.facebook.com/theshanmanonlineSubscribe on YouTube: https://thepodcasttherapist.com/youtube
Resources & Links
✅ Essential Equipment Guide to Starting a Podcast - https://www.thepodcasttherapist.com/quickstart✅ Podcast Launch Checklist - https://thepodcasttherapist.com/PLC✅ Mastering Podcast Interviews - https://thepodcasttherapist.com/interviews
Other Links and Affiliates
🔷 YouTube Podcast Event - https://podcasts.withyoutube.com/events/podcasting-ama🔷 Rodecaster Pro II - https://thepodcasttherapist.com/rcp2🔷 Kajabi - https://thepodcasttherapist.com/kajabi🔷 Descript - https://thepodcasttherapist.com/getdescript🔷 Solo Site Solutions - https://www.solositesolutions.com/tpt🔷 The Decision Hour - https://www.heroesmediagroup.com/shows/the-decision-hour/
This post contains affiliate links. If you click on these links and make a purchase, I may earn a commission at no additional cost to you. I only recommend products and services that I personally use and believe will add value to my listeners.
1In today's episode I will be sharing with you an extended version of my YouTube video that I published last week. However, this podcast goes further into my own personal process for podcast production and editing. You may want to take notes in this episode--especially if you want to learn how I edit my podcasts.In this episode, you will learn:How to identify the different styles of podcasting.How different styles affect the amount of time it takes to edit a podcast.How long it really should take to edit a podcast. How to become an active podcaster while recording your episodes.How to use the Effects Rack inside of Adobe AuditionWhether or not you should record voice recordings in mono or stereo....and much more.I hope you find today's episode useful. Please go back and listen to it again if you didn't catch it the first time.If you have any questions about my editing process, hit me up on the Contact Me section on my website at http://www.thepodcasttherapist.com====================Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook. Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:http://www.thepodcasttherapist.com/rocketbookWant to know which equipment I used to create this podcast? Download my Essential Equipment Guide to Starting a Podcast:http://www.thepodcasttherapist.com/quickstartStart editing your podcast in Adobe Audition. Learn more here:http://www.thepodcasttherapist.com/adobeLaunching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)
Last week's episode was left on a bit of a cliffhanger when I started asking Jimmie Whisman about sponsorship pros and cons. This week, Jimmie shares insight into the pros and cons of podcast sponsorships and what podcasters need to be aware of. This conversation is a nice setup to the following topics that we discuss:
When you should start a Patreon account.
What Patreon tier structuring looks like along with the bonus content.
Whether cross-pollinating your podcast is as effective as you hear it be.
How live podcast opportunities present themselves and what to expect from a live audience.
Jimmie's take on sound quality.
What podcasters should do when they reach milestones in their podcast.
I hope you are able to learn something from Jimmie's experience from creating a successful podcast.Also, there's a bonus episode in my ad-free version over at http://www.thepodcasttherapist.com/adfree. This week's topic: "What To Prepare Before Filing Your Taxes For Your Podcast Business." You can subscribe here.================You can reach out to Jimmie and James on the following social media sites:Jimmie Twitter: http://www.twitter.com/whismansucksJames Twitter: http://www.twitter.com/jimmypisfunnyCrime in Sports Twitter: https://twitter.com/CrimeInSportsSmall Town Murder Twitter: https://twitter.com/MurderSmallJimmie Instagram: https://www.instagram.com/whismansucksSmall Town Murder Instagram: https://www.instagram.com/smalltownmurder/Crime in Sports Facebook: https://www.facebook.com/CrimeinsportsSmall Town Murder Facebook: https://www.facebook.com/smalltownpod================Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook. Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:http://www.thepodcasttherapist.com/rocketbookWant to know which equipment I used to create this podcast? Download my Essential Equipment Guide to Starting a Podcast:http://www.thepodcasttherapist.com/quickstartStart editing your podcast in Adobe Audition. Learn more here:http://www.thepodcasttherapist.com/adobeLaunching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.
Get started with Second Nature here:http://www.thepodcasttherapist.com/secondnature
Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)
![True Crime Podcaster: Jimmie Whisman Shares How He and His Partner Found Podcast Success [PART 1]](https://s3.castbox.fm/c1/21/06/6982af863bfd4484c292c9fa21f1245a3f_scaled_v1_400.jpg "True Crime Podcaster: Jimmie Whisman Shares How He and His Partner Found Podcast Success [PART 1]")
5 years ago, Jimmie Whisman and James Pietragallo made the decision to create a true crime podcast called Crime in Sports. With a crude setup in an apartment in Phoenix, Arizona, the comedic duo recorded their first podcast with two lapel microphones and a video camera to capture the audio.Once that first episode was complete, they uploaded it and only got 12 total downloads. Disappointed in the downloads, James was ready to call it quits before Jimmie reminded him that it was only one episode and they had to give the podcast some time to grow.Fast-forward 5 years later and the comedic duo now host an additional podcast, Small Town Murder and tour the United States doing live podcast recordings for thousands of adoring fans.How did these two get here?In this episode, Jimmie shares how he and his partner grew their podcast to garner thousands of downloads per week and now are the creators of their own fate and future.What you'll learn from this episode:
The early days of building Crime In Sports.
How they build content for their podcast.
Whether their audience likes longer or shorter podcasts.
What it takes to create a successful podcast.
How to deal with life's interruptions
How he and Jimmie earn their money and and handle sponsorships.
Their Patreon tier structure methodology.
The impact of pollinating your audience.
and much more...
You can reach out to Jimmie and James on the following social media sites:Jimmie Twitter: http://www.twitter.com/whismansucksJames Twitter: http://www.twitter.com/jimmypisfunnyCrime in Sports Twitter: https://twitter.com/CrimeInSportsSmall Town Murder Twitter: https://twitter.com/MurderSmallJimmie Instagram: https://www.instagram.com/whismansucksSmall Town Murder Instagram: https://www.instagram.com/smalltownmurder/Crime in Sports Facebook: https://www.facebook.com/CrimeinsportsSmall Town Murder Facebook: https://www.facebook.com/smalltownpod
Get started with Second Nature here:http://www.thepodcasttherapist.com/secondnature
Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)
Getting more podcast listeners is a HUGE topic for most podcasters. Am I right?But when it comes to getting more podcast listeners, what is the right way to market those podcasts? In today's episode, I want to examine the different types of podcast marketing and help you identify which ones will work best for you.Today's podcast was inspired after I attended a recent Clubhouse room filled with podcast creators who seemed to be caught up in the the throes of knowing which would be the best way to market their podcast to get more listeners. Here's a summary of what you're going to learn in today's episode:
UPDATED APPLE PODCASTS NEWS - A change to the "Subscribe" button and how it will impact podcast content creators.
How social platforms are also pivoting the language of how people can "subscribe" or "follow" their favorite content creator and its direct relation to benefit the content creator.
Google Podcasts is making an update to their app to help podcasters get better recommendations. This impacts the podcast content creator and I talk about what you should do about this change.
The identification of the 4 types of podcast marketing:
Organic Search Engine Optimization
Influencer Marketing
Podcast-To-Podcast Marketing
Paid Marketing on social media and podcast platforms such as Spotify--what do you need to know?
Brand new live streaming app that allows you to distribute your live stream to Facebook Live, YouTube Live, LinkedIn Live and Periscope while allowing viewers to "call in" and take live audio/video calls.
If you have questions or comments, feel free to reach out to me via voicemail. Check the links below for more information.
====================Have a question for me? Leave me a voicemail or send me a message at:http://www.thepodcasttherapist.com/podcastToday's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook. Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:http://www.thepodcasttherapist.com/rocketbookWant to know which equipment I used to create this podcast? Download my Essential Equipment Guide to Starting a Podcast:http://www.thepodcasttherapist.com/quickstartStart editing your podcast in Adobe Audition. Learn more here:http://www.thepodcasttherapist.com/adobeLaunching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.
Get started with Second Nature here:http://www.thepodcasttherapist.com/secondnature
Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)
"Should I put my podcast up on YouTube? I hear it's great for getting discovered."I frequently hear this comment from podcasters who are looking to gain more listeners to their podcast. But truth be told, posting a podcast up to YouTube is more than just grabbing the audio file, attaching podcast cover art and letting your podcast play underneath the card. In fact, when it comes to gaining more traction to your podcast, putting audio-only podcasts up on YouTube could be wasting valuable time for you, the podcaster. In fact, your time is better spent creating original content for the YouTube platform that is an actual video instead of repurposed static images.Here's a breakdown of what is in today's program:Show Opening and Latest News:
An update on Clubhouse and the evolution of their Terms of Service. If you missed that episode, you can listen to it here.
Spotify launches paid podcast platform for creators
I explain how you can implement a paid subscription podcast right now without having to wait for Spotify's platform to go public.
I detail which platforms you can use to create a paid podcast platform.
The platform that seems most promising is Supercast. You can learn more about them here.
The Mixdown - Should I Put My Podcast On YouTube:
Brief story on why I decided to start creating videos for YouTube.
I mention my sister's YouTube channel, Command The Courtroom--you can view it here.
Correction to the section when I mention my sister has almost 30k subscribers. She currently has 21k subscribers.
What I didn't expect before publishing to YouTube
My personal publishing process.
Views vs. Watch Time
Unnecessary Explanations - Listener Q&A
Today I answer a series of questions about starting up a podcast website and what to look for when purchasing domain names.
Share advice in a listener/viewer who wants to monetize a children's story podcast as well as create an accompanying YouTube Channel.
I hope you enjoy this episode. Reach out to me and let me know what you think about today's program.====================Have a question for me? Leave me a voicemail or send me a message at:http://www.thepodcasttherapist.com/podcastToday's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook. Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:http://www.thepodcasttherapist.com/rocketbookWant to know which equipment I used to create this podcast? Download my Essential Equipment Guide to Starting a Podcast:http://www.thepodcasttherapist.com/quickstartStart editing your podcast in Adobe Audition. Learn more here:http://www.thepodcasttherapist.com/adobeLaunching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price.
Get started with Second Nature here:http://www.thepodcasttherapist.com/secondnature
Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)
Recalibrating your podcast efforts when you can't publish for a week is something that might happen to you and your podcast.In the case of today's podcast, you will learn exactly what I did this last weekend to recalibrate the efforts of my podcast, website and YouTube channel. Sometimes life will happen to you and if you're not batching your podcast content, you might find yourself in a pinch when it comes to getting your podcast out to the masses. In those instances, I feel that it might be important for you to think about batching OR actually taking a break.You will learn in today's podcast what ended up happening to me and what I decided to do about something that could be viewed as a setback.It's short one today, but I hope you enjoy it. Links mentioned in today's episode:Backable by Suneel Gupta (affiliate link)Have a question for me? Leave me a voicemail or send me a message at:http://www.thepodcasttherapist.com/podcastToday's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook. Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:http://www.thepodcasttherapist.com/rocketbookWant to know which equipment I used to create this podcast? Download my Essential Equipment Guide to Starting a Podcast:http://www.thepodcasttherapist.com/quickstartStart editing your podcast in Adobe Audition. Learn more here:http://www.thepodcasttherapist.com/adobeLaunching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.
Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)
Sponsorship strategies from radio--that can ultimately help podcasters who want to monetize--can help when it comes to approaching a potential new sponsor. Today I speak with Account Executive for Hubbard Broadcasting-Phoenix, Steve Moynihan. Steve has extensive experience in radio industry sales since the early 2000s and also a digital media consultant. His wisdom and experience in traditional media is like hitting the jackpot for podcasters who need answers to the countless questions about sponsorships.There is no doubt that you will get an inside look to how radio stations acquire business for the company, but how these strategies can apply to podcasters who are constantly on the hunt to monetize their program. Today's episode will hopefully give you some ideas of how you can monetize your podcast.Here's a brief breakdown of today's interview:
What a "sponsorship" means in radio.
The easiest way to get a sponsorship fr your podcast.
Where sponsorships can be integrated for your program.
Which metrics radio focus on for sponsorships and which metrics matter for podcasters.
Steve's process for creating a proposal for a potential new sponsor.
Why making mistakes in sponsorship deals are super valuable.
As I mentioned in today's episode, you can connect with him via LinkedIn if you have questions about sponsorships:Connect with Steve on LinkedIn right here. ====================Have a question for me? Leave me a voicemail or send me a message at:http://www.thepodcasttherapist.com/podcastToday's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook. Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:http://www.thepodcasttherapist.com/rocketbookWant to know which equipment I used to create this podcast? Download my Essential Equipment Guide to Starting a Podcast:http://www.thepodcasttherapist.com/quickstartStart editing your podcast in Adobe Audition. Learn more here:http://www.thepodcasttherapist.com/adobeLaunching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.
Get started with Second Nature here:http://www.thepodcasttherapist.com/secondnature
Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)
Clubhouse for podcasters has become quite the topic of conversation in the last few months. Already, the app is gaining steam with those who have an iPhone and it's creating even more curiosity with those who are on Android.But when it comes to podcasters, there has been buzz about utilizing the platform as a "podcasting" outlet for live audio streams. But the big question is whether or not you can create live content on the platform and whether or not you can repurpose it as podcast content on your hosting provider.In today's episode, we are going to go over:
Clubhouse's terms of service and how it affects podcast content creation.
Clubhouse's competitors and why it matters to content creators.
Monetizing on Clubhouse.
Whether a podcaster can create live content and repurpose it onto podcast platforms--killing two birds with one stone.
Defining how Clubhouse should be used as a social network.
The potential of Clubhouse being more than just a social network and whether it could possibly survive as a potential "live broadcasting" tool in the future.
There are a lot of questions to be answered in this episode. I hope it helps out.====================Have a question for me? Leave me a voicemail or send me a message at:http://www.thepodcasttherapist.com/podcastToday's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook. Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:http://www.thepodcasttherapist.com/rocketbookWant to know which equipment I used to create this podcast? Download my Essential Equipment Guide to Starting a Podcast:http://www.thepodcasttherapist.com/quickstartStart editing your podcast in Adobe Audition. Learn more here:http://www.thepodcasttherapist.com/adobeLaunching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.
Get started with Second Nature here:http://www.thepodcasttherapist.com/secondnature
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In this episode I have a little bit of fun with Vishnu and Shankar from last episode. The first part of this episode is a "speed round" of fun questions that I ask the Writer and Geek duo and fall down the rabbit hole of ASMR and the obsession with the format. A big thanks to the guys from Writer and Geek for sharing their story on my podcast. Then a little later we will dive into the following:My YouTube channel and some updates going on with me over there.And update on my previous How much time you're spending to produce your podcastGoogle Podcasts supports private RSS feedsand more...Enjoy today's episode!====================Have a question for me? Leave me a voicemail or send me a message at:http://www.thepodcasttherapist.com/podcastToday's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook. Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:http://www.thepodcasttherapist.com/rocketbookWant to know which equipment I used to create this podcast? Download my Essential Equipment Guide to Starting a Podcast:http://www.thepodcasttherapist.com/quickstartStart editing your podcast in Adobe Audition. Learn more here:http://www.thepodcasttherapist.com/adobeLaunching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)
Becoming the trailblazer of your podcasting niche can seem impossible when there are so many other podcasters who are creating content like yours. It can feel discouraging to hear podcasts that share valuable information whilst creating an audio production that sounds top-not. But this wasn't the case for the creators of the Writer and Geek podcast. Self-proclaimed "geeks", Vishnu and Shankar Padmanabhan, had their sights set on creating content only they thought they loved. Little did they know, the content they would produce would resonate with a global audience and become one of the trailblazing podcasts in India. In today's episode, I wanted to learn more about those "first days" of the Writer and Geek podcast and uncover the genesis of the idea. We will break down:
The podcasting tools they use to create a documentary-style podcast
Why investing in your equipment pays off in the long run for your program.
What they have gained by focusing on their content and what it has done for acquired skills they never learned they would gain.
How to tell a story and maintain credibility.
How they gain ideas and inspiration to create thoughtful content.
How being an "introvert" allowed them to gain much more beyond their podcast.
The emergence of their podcast paired with a few other native podcasts led to the explosion of interest in podcasting for India.
Enjoy today's episode!
====================Have a question for me? Leave me a voicemail or send me a message at:http://www.thepodcasttherapist.com/podcastToday's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook. Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:http://www.thepodcasttherapist.com/rocketbookWant to know which equipment I used to create this podcast? Download my Essential Equipment Guide to Starting a Podcast:http://www.thepodcasttherapist.com/quickstartStart editing your podcast in Adobe Audition. Learn more here:http://www.thepodcasttherapist.com/adobeLaunching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.
Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)
In this episode, I am answering questions that have been submitted to me via voicemail, email or questions through my YouTube channel. If you have a question for me, leave me a voicemail or send me a message at:http://www.thepodcasttherapist.com/. Scroll down to the Contact Me section of the page and you can leave a message there.Today I want to share with you why my podcasts have gone from 1.5 hours to and hour or less. There's a strategic reason behind this and it's something that you should consider whether you are a creating a podcast that is educational or filled with entertainment value. Today I will discuss:
How to move your podcast off Anchor.fm if you are finding that you are not getting the service you deserve from Anchor.
Whether or not you should start a podcast or a blog if you think the niche is too small.
Give a brief history lesson on why podcast hosting service providers became businesses and how podcasters syndicated their program for people to listen. This lesson shares the key behind why you don't want to host your audio on your website.
I hope you enjoy today's episode. If you have any questions or want to say hi, connect with me on the website!
====================Today's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook. Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:http://www.thepodcasttherapist.com/rocketbookWant to know which equipment I used to create this podcast? Download my Essential Equipment Guide to Starting a Podcast:http://www.thepodcasttherapist.com/quickstartStart editing your podcast in Adobe Audition. Learn more here:http://www.thepodcasttherapist.com/adobeLaunching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.
Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)
Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)
Amanda Valentine is a former Cincinnati radio show host-turned-podcaster. Her podcast, Pound This, is a health and nutrition podcast that seeks to inform and inspire those who are finding exercise and nutrition a challenge.While Amanda is accomplished as a radio show host, never in her wildest dreams did she imagine that her podcast would have the positive impact it has had with her listeners--which had given a return on the investment in time and money.In today's podcast, I sit down with Amanda as we discuss:
How and why she started her podcast.
The pros and cons of releasing a podcast once a week or 5 days a week.
Uncovering the one thing that is holding you and your podcast back from being successful.
Lessons from radio that translate to podcasting.
Whether or not you should create an unintentionally bad episode and release it.
Thoughts on audiograms and whether or not they give your podcast the boost it needs.
Why your podcast is entrepreneurship.
Enjoy the episode today. I hope it inspires you to build upon what you are creating or opens up doors that you thought were always going to be closed. Need help and want me to answer a question on a future episode? Click here to leave me a voicemail. Your voicemail can be up to 5 minutes.
====================Have a question for me? Leave me a voicemail or send me a message at:http://www.thepodcasttherapist.com/podcastToday's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook. Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:http://www.thepodcasttherapist.com/rocketbookWant to know which equipment I used to create this podcast? Download my Essential Equipment Guide to Starting a Podcast:http://www.thepodcasttherapist.com/quickstartStart editing your podcast in Adobe Audition. Learn more here:http://www.thepodcasttherapist.com/adobeLaunching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.
Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)
Get started with Second Nature here:http://www.thepodcasttherapist.com/secondnature
Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)
This follow-up episode takes a deeper dive into the TSL statistic I mentioned in the previous episode. I recommend listening to the previous episode before you dive into this episode to get the full scope of what I'm talking about in this episode.But if you've already listened to last episode, here's a breakdown of what will be covered in this episode:
A recap of last episode and some notes on how to absorb my podcast.
What to expect when you are implementing my instructions in all my episodes.
Picking back up with the ACQUISITION portion of a sales funnel and defining what an acquisition looks like.
Identifying what "acquisition" looks like in real life and how it applies to you as the customer and the podcaster. I will give you a plan of action to start thinking about what you can create to acquire new listeners.
How to utilize the assets you create or obtain to create auditory markers within your podcast to know how someone has listened.
The ADVANCED marketing technique that podcasters MUST implement in order to turn a listener into a listening customer.
Why advertising your podcast on platforms like Facebook or Instagram is worth it for you and your listeners.
Enjoy today's episode and if you have any questions, use the link below to leave a voicemail or email. I'm happy to answer and help you out in a future episode.
====================Have a question for me? Leave me a voicemail or send me a message at:http://www.thepodcasttherapist.com/podcastToday's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook. Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:http://www.thepodcasttherapist.com/rocketbookWant to know which equipment I used to create this podcast? Download my Essential Equipment Guide to Starting a Podcast:http://www.thepodcasttherapist.com/quickstartStart editing your podcast in Adobe Audition. Learn more here:http://www.thepodcasttherapist.com/adobeLaunching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.
Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)
Get started with Second Nature here:http://www.thepodcasttherapist.com/secondnature
Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)
Which podcasting statistic is the most important one to measure? Today I'm going to go over some statistics that aren't really mentioned within your hosting provider platform. Instead, I'm going to be diving into two platforms that share statistics to help you create better content for your audience.But I'm going to take it a step further in this episode.In this episode I'm going to correlate what your podcast metrics will mean for the growth of your podcast and how they have a direct impact on the actions that your listeners will make. At the end of the day, are you creating podcast content just to create it for downloads or are you creating podcast content that is going to turn a listener into a valuable listeners who is going to actually pay for something that you offer.Today I share with you the first part of which metrics matter and dive deeper into the concepts that work best for me.Be on the lookout for the continuation of this episode in my Thursday special edition.====================Have a question for me? Leave me a voicemail or send me a message at:http://www.thepodcasttherapist.com/podcastToday's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook. Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:http://www.thepodcasttherapist.com/rocketbookWant to know which equipment I used to create this podcast? Download my Essential Equipment Guide to Starting a Podcast:http://www.thepodcasttherapist.com/quickstartStart editing your podcast in Adobe Audition. Learn more here:http://www.thepodcasttherapist.com/adobeLaunching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.
Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)
Get started with Second Nature here:http://www.thepodcasttherapist.com/secondnature
Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)
Today's episode is based on a consultation call that fundamentally changed the way Jon Verno looked at the purpose of his podcast website. Recorded on December 24th, 2020, this consultation call was over an hour long--and with Jon's permission I am able to share part of that consultation call with you here on this podcast.Jon reached out to me to learn more about Electronic Press Kits (EPK) so that he could have people view it on his website for potential opportunities. After speaking with me, he learned that a podcast website is more than jut having a static page to refer people to when looking for opportunity.You're going to hear me refer to a website, http://www.balancedbites.com, and share which qualities of that podcast website are ideal for Jon's podcast. This episode is perfect for the podcaster who is having a hard time growing their podcast as or have possibly plateaued.Have a question for me? Leave me a voicemail or send me a message at:http://www.thepodcasttherapist.com/podcastToday's episode was created and powered by Rocketbook, the reusable and environmentally friendly notebook. Take notes, save to the cloud, erase notes, reuse notebook. Learn more here:http://www.thepodcasttherapist.com/rocketbookWant to know which equipment I used to create this podcast? Download my Essential Equipment Guide to Starting a Podcast:http://www.thepodcasttherapist.com/quickstartStart editing your podcast in Adobe Audition. Learn more here:http://www.thepodcasttherapist.com/adobeLaunching a podcast? Get my Podcast Launch Checklist here for 25% off the website listing price. Click here to download.
Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)
Support the show (https://www.theshanman.com/contribute-to-my-youtube-channel)
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