The Poodle to Pitbull Pet Business Podcast

Are you still in love with your pet business - or has the spark started to fade? How can you make pet owners fall head over heels for your services and choose YOU over the competition? And what can some of the greatest romantic movie moments teach you about standing out, marketing your services, and attracting dream clients? In this special Valentine's themed episode, I share how to put the romance back into your pet business. Drawing lessons from iconic love stories like Dirty Dancing, When Harry Met Sally, and Jerry Maguire, I break down how to create marketing that makes dog owners swipe right on your services - and stay loyal for life. Plus, I share some upcoming Dom news, including news about the Pet Care Staffing Summit (an online event designed to help pet business owners tackle one of the industry's biggest challenges—hiring and retaining great staff), my brand-new USA Mastermind (a high-level coaching program for ambitious pet business owners ready to scale), and I reveal why creating marketing events keep your business exciting and profitable. Tune in to discover: Why Scared Clients Don't Buy – Tap into your clients' fears and show them how your services solve their biggest pet care worries. The Power of Social Proof – Why sharing testimonials and success stories is crucial for converting hesitant leads. How to Quit Wasting Time on What Doesn't Work – Why you should break up with social media time-wasters and focus on high-impact marketing. Why Standing Out Pays Off – Stop blending in and start embracing what makes your business unique. The Fortune is in the Follow-Up – How a multi-step follow-up system turns "Hello" into a long-term client relationship. Keep It Simple, Sell the Sizzle– Craft a bold, clear message that tells pet owners exactly why you're the best choice. Love is in the air, and the poodle to pitbull podcast is ON air, make sure your tune in! To add your name to the waiting list for my USA Elite Mastermind click here now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

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What if you could transform your daycare into the Disney of your town, the place affluent owners brag about, pay more for, and refuse to leave? What would happen to your business if you mastered experience, enrichment, pricing, systems, and upsells in just two days? And what could next year look like if you finally stopped running a wacky warehouse… and started running a wonderland for dogs? In this week's episode, I come in hot with the announcement I've been dying to make: The Disnify Your Dog Daycare LIVE Impact Success Summit is coming to ORLANDO in 2026. And it's going to be the biggest, boldest, most transformational event I have ever delivered. Before diving into the details, I recap an emotional and breakthrough-filled week inside the UK Elite Mastermind – complete with hotseats, tears, major wins, as well as behavioural psychology insights from guest speaker Mike Samuels, and a stack of 90-day action plans that will fuel major business growth well into the new year. Then, I unveil the full vision behind the 2026 Impact Summit, and how those smart enough to attend will walk away having become experts on premium pricing, systemisation, ascension, upsells, staff culture, enrichment, and showmanship… this is the ultimate masterclass for dog daycare and pet resort owners who want to rise above the competition.  In this episode, you'll discover: •    The Magic of Experience – How to use Disney's "Everything Speaks" principle to make every square foot of your facility sell for you. •    The Business of Enchantment – Why the next generation of premium pet care is EXPERIENCE-led, not operationally led. •    How to Imagineer Your Empire – The exit-ready operations map that makes your business scalable, sellable, and self-running. •    Ascension Secrets – Disney's client journey playbook and how to turn one service into multiple revenue streams. •    Showmanship & Sales Choreography – How to turn your staff into cast members who sell confidently and consistently. If you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… this is the event you've been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026 To grab a copy of my latest book Mission Enrich, click here now  Huge thanks to our sponsors PawPal, who's amazing services you can find more about here: https://pawpal.uk

What would happen if you stopped for a moment and actually looked at how far you've come in your business? How much easier would things feel if you recognised the wins, the lessons, the mistakes, and the mentors who helped you get here? And what breakthroughs might you unlock if you took stock of everything you should be thankful for as a pet business owner? In this Thanksgiving-themed episode, I take a breather from the post-Hershey whirlwind to reflect on the major moments, decisions, and people that have shaped my business journey. From leaving Imperial Tobacco, to finding the right clients, to building a team I trust, I lay out the unfiltered truth about what it really takes to create a business that grows, evolves, and keeps moving forward even when an unstable economy, government changes, or other people make it feel harder than it needs to be. You'll hear my gratitude list (with a few surprises on it), the pitfalls I've learned from, and why I credit much of my success to the mentors and masterminds who helped me skip years of pain and fast-track real progress. I also dive into the importance of pricing courage, innovation, better boundaries, and attracting the right clients – the ones who make the work feel like fun rather than friction. In this episode, you'll discover: The Power of Being a Business Owner – Why choosing this path (and sticking with it) is something to be proud of. Clients Worth Protecting – How the right customers make your business lighter, happier, and far easier to grow. Mentors & Masterminds – Why fast progress happens when you stop guessing and start listening to people who've done it. Learning From Mistakes – How failures like the online store became fuel for better systems, smarter pricing, and stronger positioning. Courage, Growth & Innovation – Why pushing out of your comfort zone is the key to bigger breakthroughs in 2026. If you've been head-down, grinding through the chaos of Christmas bookings, staffing headaches, or end-of-year admin, this episode is your reminder to zoom out, breathe, and acknowledge the progress you've already made, and the opportunities waiting for you.I To grab a copy of my latest book Mission Enrich, click here now  Huge thanks to our sponsors PawPal, who's amazing services you can find more about here: https://pawpal.uk

Ever wondered what actually goes into launching a book that could reshape the way dog daycares think about enrichment? What happens when you return from a whirlwind U.S. expo, jump straight into coaching calls, and then dive headfirst into recording your next audiobook? And what is it about enrichment that has daycare owners buzzing, levelling up, and leaving rave reviews within days? In this episode, I check in from a frosty, Christmas-tinged Town Farm to share the story behind the launch of Mission Enrich, my newest (and most unusual) pet business book. Fresh off the plane from Hershey, still buzzing from back-to-back presentations and an avalanche of Enrich U sign-ups, I break down why this book is different — and why it's already making waves with daycares across the UK, US, and the rest of the world. You'll hear the behind-the-scenes of the launch week at the Hershey expo, the early feedback flooding in from readers, why writing remains my most important business tool, and why now is the perfect time for daycare owners to rethink what enrichment really means. I also share the opening chapter of the audiobook, plus a special offer for podcast listeners who want early access to the full audio version. In this episode, you'll discover: The Spirit of Canis – The ancient idea at the heart of Mission Enrich and why it matters for modern dog daycares. Why This Book Is Different – How a parable can teach deeper lessons than any how- to manual. Real Reviews – What early readers are saying about how the story is already reshaping their teams, dogs, and daycares. The Power of Writing – Why learning to communicate through story is one of the most profitable skills a pet business owner can develop. A Special Launch Bonus – How to get the audiobook version for free — before it's available anywhere else. If you've been thinking about implementing enrichment, this episode is a window into the next evolution of the industry — and the mindset shift that will define the best-run facilities in 2026 and beyond. To grab a copy of Mission Enrich, click here now  Huge thanks to our sponsors PawPal, who's amazing services you can find more about here: https://pawpal.uk

What really happens when you take your business across the pond and into one of the biggest pet care expos in the world? How do you turn an event stand into a sales machine, attract 20+ new members, and launch a brand-new book in the middle of it all? And what does it take to keep your energy (and sanity) when you're juggling clients, speaking gigs, and international travel all in one week? In this episode, Me and Tim Jackson check in from Heathrow Airport after an unforgettable week at the Pet Boarding & Daycare Expo in Hershey. Between two days in New York, the Mission ENRICH book launch, and a record-breaking run on the Enrich U stand, we unpack the biggest wins, lessons, and behind-the-scenes moments from our U.S. trip. You'll hear how the expo became a living showcase for experiential marketing, why Enrich U continues to grow faster than ever, and how consistency (plus the right prep) turns potential chaos into predictable success. Me and Tim also reflect on the importance of downtime, balancing business and life, and how structured storytelling can help any pet pro sell more — without relying on social media guesswork. Plus, Tim shares live interviews from the expo floor with new Enrich U members Alyssa and Ross, who reveal why the program's time-saving structure and ready-to-use marketing materials were a no-brainer for their daycare. Tune in to discover: Inside the Expo – How the Enrich U stand drew record crowds and signed up 20 new members in two days. From Stage to Stand – The real story behind Dom's premium pricing and enrichment presentations that wowed Hershey attendees. Book Launch Wins – How Mission ENRICH came to life (and why it's just the beginning of something bigger). Marketing That Sells Itself – How the Pet Business Promotional Calendar saves time and turns regular emails into real revenue. Partnership Power – How the collaboration between Enrich U, PetBizSuite, and the wider community is fuelling industry growth. Grab your 2026 Pet Business Promotional Calendar NOW by clicking here  A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Ever wondered what breakthroughs are possible when you step away from the business and into a room full of people who "get it"? And what did a room full of those ambitious pet pros learn that helped them raise prices, specialise, and start leading their clients (instead of being led by them)? Did you see we missed last week's episode and wonder if I had finally taken a day off?, Well, fear ye not because in this episode, I return after a non-stop US trip to share what went down at my latest business bootcamp. After a marathon week in Maryland and Washington — including masterminding with Vance Morris, a tailgate party, a rare Baltimore Ravens win, a packed two-day event, and a mastermind of my own — I break down the biggest lessons and the biggest owner breakthroughs captured after just the first day. You'll hear insights from the owners, managers, and action-takers who attended the doggy daycare business bootcamp and discovered why raising prices is non-negotiable, why the best clients want to be guided, and how pre-pay models, memberships, retainers, and niche positioning can create instant clarity and better cashflow in their businesses. Basically, if you weren't there – first of all, take a long look in the mirror – but second of all… here's what you missed out on. In this episode, you'll discover: Why Leadership Matters — The fastest-growing businesses are run by owners who direct the journey, not react to it. Premium Pricing Power — Bootcamp attendees share how increasing rates unlocked new investment and higher-quality clients. Know Your Best Clients — How identifying your highest-value customers gives you clarity on who to serve and what to sell. Memberships & Retainers — Why predictable income beats panic-filled month-ends every time. Work On Your Business — The breakthrough that happens when owners step back from the day-to-day and build systems instead. A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Grab your 2026 Pet Business Promotional Calendar NOW by clicking here  Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Still running your business with sticky notes, spreadsheets, and late-night messages? What if you could turn that chaos into a seamless system that saves you hours, grows your profits, and upsells clients automatically? And what happens when a dog daycare grows 200x in size—and creates the tech to make it all work? In this week's episode, I sit down with long-time Elite members Sarah and Pete Stevens of K9 Adventures and Pawpal UK to reveal how they went from a disorganised dog van full of cash and confusion… to running one of the UK's most advanced, organised, and profitable pet care facilities. They tell the story of how what started for them as a simple dog walking business evolved into a full-service daycare, boarding, grooming, and enrichment centre—powered by their own custom-built app. Sarah and Pete share how Pawpal, the all-in-one pet business platform, was born out of necessity, tested in their own facility, and is now helping daycares across the UK save time, automate admin, and unlock hidden profit through smart upsells. You'll hear the real story behind its creation, the systems that took them from stressed to scalable, and how automation can finally free you up to focus on what you actually enjoy—working with dogs. In this episode, you'll discover: From Van Chaos to A Clear Vision – How a single "cash in the sun visor" moment sparked a complete business transformation. Growth Without Overload – The systems and pricing mindset that helped K9 Adventures scale 200x without losing control. Upsells That Sell Themselves – How their "McDonald's-style" add-ons generate 13.8% of revenue on autopilot. Automation That Pays – Why the right app can save 40+ hours a month and make your admin team obsolete. Tech Meets Trust – How branded apps build client confidence, streamline staff communication, and keep everything running smoothly. If your facility's growth feels like it's outpacing your systems, this is the episode you've been waiting for. The secret isn't more hustle—it's smarter structure. Learn more about Pawpal at www.pawpal.uk and start turning your chaos into clarity today. A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you still trying to fix your business problems alone because you're afraid of outside influence? What could change if you let a fresh pair of eyes look under the hood and point out what you're missing? And how much faster would you grow if you stopped winging it and started working with people who've already been where you want to go? In this week's episode, I share a field report from Elite member and Enrich U co-founder Tim Jackson, who spent 24 hours on site with fellow Elite members, and Enrich U scholars Sarah and Pete Stevens at K9 Adventures London. Tim reveals how their team is levelling up their daycare with new facilities, a killer scent space, and staff-led enrichment—but also what most daycares get wrong about enrichment (and how to fix it). Then I dive deeper into one of the most important business lessons I've learned—why getting outside help isn't a weakness, it's the ultimate growth shortcut. From my early days as a dog walker learning from mentors like Dave Davies, to my recent investment in a new high-level coaching programmes, I explain why every big leap in my career started the same way: by asking for help… and why YOURS should too. In this episode, you'll discover: What Fresh Eyes Reveal – Why an outsider can spot opportunities and blind spots you'll never see alone. The Power of Enrichment in Action – How Pete and Sarah turned Enrich U ideas into real-world results (and calmer dogs). Staff Buy-In That Sticks – What Tim learned about training teams who want to do enrichment, not just tick boxes. Coaching Over Guessing – How paying for expert help saves years of trial and error. Growth Mindset vs. Ego – The simple shift that separates those who scale from those who stall. If you've been thinking, "I can figure this out on my own," this episode should your wake-up call... To enroll in Enrich University - and get access to a full pet care enrichment curriculum AND done-for-you marketing materials each month, click here now To get the recordings from the 2025 Pet Care Enrichment Summit  click here now.  A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you still treating enrichment like an optional extra instead of the core of your daycare experience? What would change in your business if you stopped cramming more dogs into the yard — and started charging more for a deeper, more meaningful day? And how much easier would life be if your staff, clients, and dogs were all on board with the same enrichment-first philosophy? In this episode, I sit down with enrichment expert and long-time collaborator Tim Jackson to recap the biggest breakthroughs from the 2025 Pet Care Enrichment Summit. Together we share how the industry is shifting away from chaos and crowd control — and towards personalised canine curriculums that boost behaviour, profitability, and client loyalty. You'll hear how facilities across the globe are rethinking enrichment from the ground up, why staff engagement is the missing ingredient in most programmes, and how ideas like "scent spaces" and comfort-based enrichment are creating calmer, happier dogs (and much happier teams, not to mention the owners). Me and Tim also tackle the biggest objections — from staff resistance to space constraints — and explain why enrichment is the lever that makes every other part of your business easier to run. In this episode, you'll discover: •    Beyond Snuffle Mats – Why most daycares are barely scratching the surface of what enrichment can be. •    Lessons from the Zoos – How top facilities design activities with purpose, calmness, and natural behaviours in mind. •    Staff Buy-In Made Simple – How the Employee Accelerator model turns enrichment sceptics into champions. •    Innovation in Action – Real-world examples of scent walls, comfort zones, and sensory spaces transforming small facilities. •    The Missing Link – Why you're not "just" providing exercise — you're offering fulfilment, structure, and behavioural balance. If enrichment still feels like "something extra," this episode will flip that script. It's not the future — it's the standard your clients and dogs already expect. And the sooner you embrace it, the sooner your daycare becomes the one dogs thrive in, not just survive. To get the recordings from the 2025 Pet Care Enrichment Summit  click here now.  A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you still treating enrichment like an optional extra instead of the foundation of your service? Do your clients really understand the experience you're selling—or are you still stuck flogging time blocks? And if enrichment is mandatory in zoos, why are so many daycares still offering the bare minimum? Great questions, which all get answered on this weeks show, where I also share a behind-the-scenes update from my busy final quarter of the year—planning events, wrapping up the final touches on my new book, and preparing for the 2025 Pet Care Enrichment Summit. You'll hear why enrichment is the golden key to happier dogs, more engaged staff, and premium-paying clients—and why the smartest operators are doubling down on it right now. I also bring in snippets from Adam Delderfield and zookeeper Callan Edwards, who reveal how behaviour-focused enrichment and fresh zoo-inspired ideas are transforming the way daycares think about play, training, and client education (all of which you'll hear more about at the Summit). Plus, I preview my brand-new presentation—Selling the Invisible—showing you how to communicate the transformation enrichment provides so clients line up to pay for it. In this episode, you'll discover: Why Enrichment is the Future of Pet Care – And why owners are demanding more than a "tired dog at pickup." The Behaviour-First Model – How zoo-based methods are raising the bar for enrichment worldwide. Selling the Invisible – My new framework for packaging and pricing enrichment as an experience. The Power of Personalisation – Why no two dogs should get the same enrichment plan. The Golden Key – How enrichment unlocks profit, staff engagement, and client loyalty. Early-bird tickets for the Pet Care Enrichment Summit are now LIVE click here now to secure yours! A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you leaving money on the table by treating enrichment like an optional extra instead of a core service? Do you know how to package and price your enrichment services so they actually make you money? And wouldn't it help to see what's working right now for daycares, trainers, and even zookeepers around the world? In this episode, I lift the lid on the upcoming Pet Care Enrichment Summit 2025—the only event of its kind dedicated to turning enrichment into a profit centre for your pet business.  You'll hear from Tim Jackson, Dean of Enrich U, about his brand-new "House of Enrichment" presentation and the always-popular Dog Daycare Owners Round Table. Plus, I run through the full lineup—from aquariums to puppy classes to zoo-led innovation—and explains why this year's agenda is even stronger than the last. You'll also hear from Adam Delderfield, who shares how to make puppy classes more enriching (for both dogs and owners), and why those classes can become the perfect feeder into your enrichment-based daycare. This summit will show you exactly how to add fresh ideas, raise your standards, and sell enrichment in a way that clients love and staff can deliver with confidence. In this episode, you'll discover: • Why Enrichment is the Future – And why daycares who ignore it will get left behind. • The House of Enrichment – Tim Jackson's deep dive into origins, pillars, and practical application. • Zoo-Wee-Mama Inspiration – How ideas from aquariums and safari parks can transform your daycare. • Profitable Puppy Classes – Adam's blueprint for turning training into an enrichment upsell. • The Best Ticket You'll Buy All Year – How to secure your spot at the only global enrichment event.  Early-bird tickets for the Pet Care Enrichment Summit are now LIVE click here now to secure yours! A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

What do experienced pet business owners actually talk about behind closed doors at leadership events? Is it worth travelling across the Atlantic just to sit in a conference room with people you could speak to on Zoom? And do you ever feel like you know what you need to do, but can never work out how to take action? In this episode, I give you an exclusive peek behind the scenes of the Dog Handler Academy Leadership Summit in Chicago—hosted by Eve Molzhon and attended by some of the most ambitious pet business owners in the country. I talk about the true value of being in the same room as industry-leaders, and why high-level face-to-face conversations beat exchanging messages in a Facebook group. You'll hear from Eve what seasoned business owners are still hungry to learn, how the event created space for deep connection (and serious sales breakthroughs), and why I think this style of focused, strategic gathering is the future of pet industry education. Plus, if you weren't in the room on this occasion you'll still get to hear about my talk 'The Magic Touch' which covered how you can engineer better customer experiences that set you apart from the competition without breaking the bank. In this episode, you'll discover: Why Being in the Room Still Matters – Why real growth doesn't happen in Facebook groups or Zooms. What Top Owners Are Really Thinking About – Spoiler: it's not Instagram or the latest dog chew fads. Conferences That Don't Suck – How this summit created a genuine buzz and excitement while keeping things real. The Power of 'The Magic Touch' – Why experience-first service is still the biggest lever in your biz, and how to pull it. What's Coming at the 2025 Enrichment Summit – And why it'll be the most actionable event we've ever run. Grab an early bird ticket to the Pet Care Enrichment Summit click here now. A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

What happens when you stop overthinking and get the allow fresh eyes on your business? Could a room full of equally ambitious pet pros be the key to your next big business leap? And how far would you travel for clarity, confidence, and a breakthrough plan you can action immediately? In this episode, I bring you more behind-the-scenes insights from the latest UK Elite Mastermind meeting – this time with two standout guest clips. First, you'll hear from Jodie Wang, who travelled all the way from Reno, Nevada to attend her second Elite Mastermind of the quarter, this time on UK soil. Then we hear from Rachel Walton, a brand-new Elite member who shares what it was like to step into the room, hit the hot seat, and walk away with a powerful, practical action plan. Jodie opens up about how peer accountability helped her implement mission-critical changes fast resulting in record growth and her first-ever seven-figure year. Meanwhile, Rachel reflects on what it's like to go from feeling overwhelmed to having everything crystal clear in just two days; complete with pricing shifts, team restructuring, and the confidence to finally execute her ideas. In this episode, you'll discover: The Power of Fresh Eyes – Why stepping out of your usual environment helps you see what's really holding you back. Accountability That Moves the Needle – How having a room full of smart, supportive peers fast-tracked Jody's growth. Clarity Beats Chaos – Rachel's story proves that just knowing where to start changes everything. Environment Matters – Why travel, discomfort, and new perspectives often unlock your biggest breakthroughs. The Real ROI of Masterminds – What happens when you get the right help… from the right people… at the right time. If you've ever wondered whether masterminds are worth the time, money, or travel—this episode is proof that the answer is yes. You just have to pick the right one... Want to apply to join my Elite Mastermind? Click here to start your application now A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Ever wondered what goes on behind the scenes at one of my Elite Mastermind events? Curious what top-tier pet business owners actually get out of two days in the room together? And how do you know when you're ready to join a group like this yourself? In this special episode, I take you inside the September UK Elite Mastermind meeting—with a mic passed around the room so you can hear directly from the members themselves. They open up about their biggest takeaways, leadership lessons, marketing breakthroughs, and the surprising power of just showing up and doing the damn work you promised yourself you would. You'll hear Rachel reflect on her first-ever Elite experience and Sara talks about how she's turning a million ideas into a single, focused plan. Tim shares why, and how, he's adopting Jodie's unique hiring system, while Maria and Nicola talk how the mastermind is helping them with confidence, clarity, and dealing with mental objections—both in sales and in staff management. In this episode, you'll discover: Real Voices, Real Wins – The elite mastermind members share their biggest breakthroughs from the last 90 days. Momentum is Key – Why just being around the right people helps you get unstuck and push forward fast. The Truth About Growth – Rachel's insight: everyone's got problems—but also massive potential. Different by Design – How Jodie's unconventional hiring system and Pete's lessons sparked ideas for everyone. From Ideas to Action – Why clarity + confidence + a plan = results you can actually measure (and you're pleased to see). If you're stuck in "thinking mode," addicted to pointless Facebook groups, or tired of being the smartest person in the room… this episode is your peek behind the curtain. Want to apply to join Elite. Click here to start your application now A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you blindly chasing every trend instead of doubling down on what actually works? Do you mistake creating aimless content for growing the reach of your business? And when was the last time you truly thought for yourself when refining your marketing message? In this reflective solo episode, I kick off the "dog days of summer" by taking a fresh look at the real value of going "back to school"—not for your dog, not for your kids, but for YOU. I discuss why it's a bad idea for pet pros to be blindly copying trends, and the dangers of business owners outsourcing their brain to AI. I also explores what it really means to keep learning and leading in the pet industry. You'll hear how I curate my own ongoing education through books, newsletters, podcasts, and business biographies—and how I use that input to fuel content creation, client breakthroughs, and smart strategy. I also share why most pet businesses don't need a new idea… they need to execute the timeless fundamentals better and with more personality. In this episode, you'll discover: • The Real Reason Most Trends Flop – Why copying other pet pros rarely results in profit. • Be Careful Who You Outsource To (Especially AI) – Why relying on bots to create your content is a fast-track to irrelevance. • Inputs vs. Outputs – How I consume books and newsletters on purpose to sharpen what I teach. • The Three Growth Levers (That Still Work) – Price. Clients. Upsells. It's not sexy, but it's what scales. • Put You Back Into Your Marketing – Why personality-rich content is the moat around your business. This episode is a timely reminder that you can't outsource your voice, your vision, or your values. Always remember the clients are buying into YOU, not just your services. A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you juggling too many different projects - and getting nowhere fast while burning out? Do you keep tweaking things behind the scenes instead of just biting the bullet and launching? And what could happen if you stopped chasing perfection and just hit "go" on your next big idea? In this week's solo episode, I share some behind the scenes action from a busy week packed with calls, podcast recordings, and, as always, big client breakthroughs. And there's one thing that keeps cropping no matter if I'm talking to clients who are launching scent spaces, struggling to control labour costs, kicking off whole franchises or refining their marketing message:  Momentum creates results. Pursuing perfection delays them. You'll hear how Sean Felty is scaling his Labour Lens system by cutting back, not adding more. I explain why a single clear message is Sean's biggest advantage heading into the Hershey Expo. Then we discuss groomer Anna Pollard, who's launching a calming scent space (and following it up with a focused teeth-cleaning campaign).  This episode highlights why launching new ideas even when they're not perfect is the best way to do business and gain momentum. There's no point building a beautiful ship if it never leaves the harbour. In this episode, you'll discover: One Clear Offer Wins – Why Sean's single-focus Labour Lens message stands out in a sea of software noise. Simplify to Sell – How Anna's using short, focused campaigns to upsell services without adding stress. Confidence Comes from Launching – Grande, Phil, and others had everything except momentum—until now. Marketing Isn't Magic, It's Rhythm – I share how podcast batching and focused messaging drive consistent growth. Is Your Real Problem is Pickiness – Why perfectionism is just procrastination in disguise. If you're spinning your wheels and wondering why things aren't taking off, this episode will show you what to do next (and what to stop doing). A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal here. Don't forget also I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you still doing every little task yourself - even though your business has doubled in size? Have you already hired help… only to find yourself even more stressed and scrambled than before? And what's the one overlooked area in your business that could unlock serious profit (without adding more chaos)? In this episode, I share a raw and honest update from inside my own business - unpacking the changes I've made this year, the hires that didn't work, and the big moves that are finally helping me regain bandwidth, momentum, and clarity. You'll hear why even experienced business owners like me can become their own biggest bottleneck - and how to recognise when your success requires a new level of support, fresh systems, or a change in mindset. Plus, you'll get an exclusive preview of Eve Molzhon's upcoming Dog Handler Academy Leadership Summit (where I will be delivering this year's keynote) recorded at my IMPACT event last month. If you run a team (or want to), this event is a must-attend for anyone who wants to lead with impact, scale with sanity, and avoid the leadership mistakes that sink growing pet businesses. In this episode, you'll discover: The Power of Leverage – Why identifying your next key move can unlock exponential growth (and what happens when you don't). When the Bottleneck is You – How to spot when your own habits or workload are stalling progress—and what to do about it. The Hidden Cost of Marketing Lag – Why success takes time, and what to focus on while the results catch up. Build the Team Before You Need It – How hiring ahead of demand gives you space to grow into your next level. Why You Should Get in the Room – A sneak peek at Eve Molzhon's Leadership Summit and what makes it different from every other industry event. Want to lead like a pro and be the leader your business needs? Get your ticket for the Dog Handler Academy Leadership Summit at: www.doghandleracademy.com Don't forget also I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are you feeling boxed in by the same old daycare model, but unsure what to change? Ever wondered how a Midwest hotel with go-karts and water slides could teach you to sell more enrichment? And are you still not sold on the idea of Mastermind meetings changing your business trajectory forever? In this episode, I share stories and lessons from a whirlwind US trip that included mastermind meetings, connecting flights (a few more than planned), and a behind-the-scenes tour of Metropolis Resort - an adventure-packed Midwest hotel run by fellow mastermind member Brian Hahn. You'll hear how ideas from outside the pet industry can help you transform the way you price, position, and grow your own business. Plus, I reveal how a surprise visit to a science museum sparked the idea for my next big pet biz diagnostic tool: the Dog Daycare Business X-Ray. Now, when someone enters my world, they'll be taken through this new process to identify blind spots, benchmark their current operations, and map out exactly what to fix next. It's the first step toward building a premium, future-proof business. In this episode, you'll discover: The Evolution Advantage – Why your business needs to grow, change, and sometimes completely reinvent itself. Lessons from Metropolis – How a Midwestern hotel is schooling pet pros on memberships, upsells, and guest experience. Get Out to Go Up – Why your best ideas often strike outside your business, not inside it. Fresh Eyes, Bigger Profits – The power of cross-industry learning (and why copying your competitors won't cut it). The Dog Daycare X-Ray – A sneak peek at Dom's new business diagnostic to help you identify and fix the real bottlenecks. Want to be in the room where breakthroughs happen? Grab your ticket to the October Bootcamp at: www.petbusinessmarketing.com/bootcamp Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

Are your prices still based on what your competitors charge… instead of what your service is worth? Are worried about rising costs, inflation and increased competition which means more pet service supply and less dogs to go around?  Have you ever wondered what would happen if you spent two days focused on nothing but profit, positioning, and premium clients? In this episode, Dom gives you a behind-the-scenes pass to January's Dog Daycare Business Bootcamp in Orlando. You'll hear directly from real pet business owners - like Amy Hillis, Sean Felty, Courtney Barnes, Mikayla Cavaness, and Jennifer MacGee- who all walked in either undercharging, unsure of their position, or overwhelmed… and walked out with higher prices, new membership models, fresh marketing ideas, and a fire in their belly.  They share exactly why this conference was different to any other, and how Dom is able to shift the mindset of the attendees and turn them into confident, assertive CEOs. You'll also hear in more detail what's covered over those two days, including the 10 Pricing Power Commandments, the marketing machine that turns browsers into buyers, and the "expert-enhancer" assets that make your pet biz the talk of the town. In this episode, you'll discover: The Pricing Wake-Up Call – How doubling your rates isn't crazy… if your positioning and confidence are right. Memberships, Inductions & Upsells – The high-profit strategies most pet pros aren't using (yet). Why Most Marketing is Useless – And what a real, evergreen marketing system actually looks like.] Leapfrogging the Competition – How to claim expert status and rise above the copycat crowd in your town. The Bootcamp Vibe – What it feels like to spend two days surrounded by action-takers—and why it matters. Want in on the next Bootcamp? Early bird tickets are flying out (no pun intended). Grab yours before Sunday at: www.petbusinessmarketing.com/bootcamp Want to get in the room for the next event? The October Dog Daycare Business Bootcamp is your last chance in 2025 to work with Dom in an exclusive, intensive coaching experience. Click here to grab your early-bird ticket before this weeks deadline!  Need help fixing your business? To join the worlds leading pet business development program go to www.petbusinessmarketing.com/diamondnow If you're ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now