In short, this episode focuses on psychological concepts used in making advertisements and case studies that objectively show effects, voluntary or involuntary, provoked by visual stimuli due to the advertisement’s design. This blog is intended for individuals interested in Graphic Design or art in general, business marketing, or even those interested in psychology, neurology. In today’s culture, advertisements become better and better at achieving their goal, through the way one interacts with it; therefore, this information can be useful to know what exactly occurs in our brain after we watch an ad.