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The Practice Playbook Podcast with Susan Guthrie
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The Practice Playbook Podcast with Susan Guthrie

Author: Susan E. Guthrie LLC

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Welcome to The Practice Playbook Podcast, the go-to show for legal and dispute resolution professionals who want more than just survival in their practices; they want strategy, sustainability, and success.


Hosted by best-selling author, attorney, mediator, and practice development expert Susan E. Guthrie, this podcast brings you straight-talking insights, actionable tips, and real-world advice on what it takes to thrive in today’s evolving professional landscape. Whether you're a lawyer, mediator, coach, or consultant, you'll learn how to build a business that reflects your values, supports your lifestyle, and positions you as a trusted expert.


Each episode pulls from the strategies in The Practice Playbook book series, featuring topics like:




  • Ditching the billable hour and implementing flat fees with confidence




  • Building a thought leadership brand that attracts ideal clients




  • Using AI and technology to streamline your workflow and boost productivity




  • Mastering client experience, referrals, and pricing strategy




  • Real-world case studies, expert interviews, and practice-building stories




From the creator of The Flat Fee Playbook, The Thought Leadership Playbook, and The Practice Accelerator membership community - this is your weekly shot of clarity, confidence, and momentum.


Your practice doesn’t have to be overwhelming. It just needs a better playbook.

114 Episodes
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Navigating Your Worth: Setting Prices as a Dispute Resolution Professional In this episode of the Make Money Mediating podcast, host Susan Guthrie provides an in-depth guide on how dispute resolution professionals can set their fees. She emphasizes the importance of constantly reevaluating one's pricing strategy and dives into various factors and considerations that impact fee setting. These factors include one's services list, experience, market demand, geographic location, client base, operational costs, and competition. Susan discusses different pricing models such as hourly rates, flat fees, modified flat fees, retainer models, subscription-based models, and packaged services. She highlights the significance of choosing a pricing model that reflects the true value of a professional's expertise and fosters long-term client relationships built on trust, value, and mutual respect. Susan encourages professionals to be open to adjusting their pricing models as their practices evolve.   In this episode: 00:00 Introduction to Pricing Strategies in Mediation 00:37 Understanding the Importance of Pricing 01:06 Developing a Comprehensive Pricing Strategy 01:38 Expanding Your Service Offerings 03:43 Factors to Consider When Setting Your Fees 06:49 Understanding Your Market and Client Base 09:00 The Impact of Geographic Location on Pricing 13:11 The Importance of Understanding Your Costs 15:15 Considering Your Competition 16:52 Understanding the Value You Provide 19:21 Exploring Different Pricing Models 20:07 The Pros and Cons of Hourly Billing 23:13 The Appeal of Flat Fees and Modified Flat Fees 28:58 The Potential of Subscription-Based Fee Models 32:04 The Benefits of Offering Packages 33:04 Conclusion: The Importance of Reflecting Your True Value   Access the transcript: https://share.descript.com/view/6dqezVmkKjC Here is the list of Fee Setting Considerations Reference in the Episode: Experience and Expertise Market Demand Location Client Base Capabilities Your Costs of Doing Business Competition Pricing Value Provided ***** JOIN SUSAN FOR THE ABA SECTION OF DISPUTE RESOLUTION'S SPRING CONFERENCE on April 10-13, 2024, in San Diego, California! Don't miss out on over 50 educational programs designed to meet your professional development needs. Information and Registration: Conference Information and Registration PRACTICE BUILDING WORKSHOP at the ABA Spring Conference: Dive deep into the practical aspects of growing a successful dispute resolution practice with Susan Guthrie presenting on "Blueprint for Success: Innovative Business Planning for Your Dispute Resolution Practice." WANT MORE CONTENT? Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter Reach out to Susan at susan@susaneguthrie.com Book an Hour Coaching Session with Susan: Strategy Session with Susan Guthrie Websites: Susan Guthrie: https://www.susaneguthrie.com Mosten Guthrie Academy: https://mostenguthrie.com Social Media: Susan on Instagram: https://instagram.com/susanguthrieesq Susan on LinkedIn: linkedin.com/in/susaneguthrie Make Money Mediating on Instagram: https://instagram.com/makemoneymediating Meet Our Creator and Host: Susan Guthrie Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her podcast, "The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.  
Elevating Your Emotional Intelligence for Mediation Success In this episode of 'The Make Money Mediating Podcast', host Susan Guthrie explores the essential role of Emotional Intelligence (EQ) in the mediation process and why increasing your EQ is actually good business. Discover how developing EQ can significantly enhance mediation outcomes, improve communication, and foster a deeper understanding and management of emotions within the mediation context. Whether you're a seasoned professional or new to the field, this episode is packed with insights and strategies to help you to understand the vital connection between your EQ and success so you can grow your practice by integrating emotional intelligence into your professional development.  There is even a special section where Susan shares her strategies for leveraging the power of generative AI to help you develop and increase your EQ!   In this Episode: 00:00 Introduction and Welcome 00:20 The Unexplored Potential of Emotional Intelligence in Mediation 01:15 Why Emotional Intelligence Matters in Dispute Resolution 06:05 Understanding the Components of EQ 07:30 The Impact of EQ on Mediation Outcomes 10:10 Developing Your Emotional Intelligence: Practical Strategies 16:50 Leveraging AI to Enhance Your EQ 20:15 Real-World Applications: Transforming Mediation Practice through EQ 22:45 Conclusion: EQ as a Foundation for Mediation Success   Access the transcript: https://share.descript.com/view/3HWvv8ON472 Download the ChatGPT/Gemini EQ Exercises that Susan mentioned in the episode here! ***** JOIN US FOR THE ABA SECTION OF DISPUTE RESOLUTION'S SPRING CONFERENCE on April 10-13, 2024, in San Diego, California! Don't miss out on over 50 educational programs designed to meet your professional development needs. Information and Registration: Conference Information and Registration PRACTICE BUILDING WORKSHOP at the ABA Spring Conference: Dive deep into the practical aspects of growing a successful dispute resolution practice with Susan Guthrie presenting on "Blueprint for Success: Innovative Business Planning for Your Dispute Resolution Practice." WANT MORE CONTENT? Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter Reach out to Susan at susan@susaneguthrie.com Book an Hour Coaching Session with Susan: Strategy Session with Susan Guthrie Websites: Susan Guthrie: https://www.susaneguthrie.com Mosten Guthrie Academy: https://mostenguthrie.com Social Media: Susan on Instagram: https://instagram.com/susanguthrieesq Susan on LinkedIn: linkedin.com/in/susaneguthrie Make Money Mediating on Instagram: https://instagram.com/makemoneymediating Meet Our Creator and Host: Susan Guthrie Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her podcast, "The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally. Join Susan in this enlightening episode as she unveils the transformative power of Emotional Intelligence in mediation, providing practical tips and innovative approaches to enhance your practice and personal growth.
Leading Dispute Resolution Professional, Susan Guthrie returns with a newly branded podcast designed to help you create and grow the practice of your dreams! For attorneys, mediators, collaborative professionals and more, it can be difficult to create a practice that fully embraces our values and interests while still meeting our financial and professionals needs and expectations.  This podcast will help you bridge that gap and reach your professional and personal goals! This week Susan is joined by leading dispute resolution professional, Mark Lemke, Principal at Lemke Mediation in Los Angeles who shares his journey from insurance coverage counsel to becoming one of the most sought after mediators in his area.  In fact, it's hard to get on his calendar these days because he is so busy and Mark did it all without until recently, creating a website!  Listen in to hear exactly what steps Mark took along his journey to success and what he feels was critical in helping him to Make Money Mediating! More about this week's guest, Mark Lemke:  Mark is a full-time mediator, with over 2,500 cases to date, and an excellent resolution rate.  Over my 20+ years as an attorney, he has served as Plaintiff's, Defense, and Insurance Coverage counsel, so is uniquely qualified to assess risk.  He earned my LL.M. at the prestigious Straus Institute for Dispute Resolution.  He has served as a Temporary Judge and Judicial Settlement Officer. He has also served on mediation panels for the EEOC, DFEH, California Courts of Appeal, District Court, and County Bar. Mark is admitted to the American Arbitration Association for their Employment and Commercial mediation panels and is the Past-President of the Southern California Mediation Association (SCMA).  In his free time, he enjoy SCUBA diving (certified Rescue Diver and Divemaster), and growing orchids.   Mark on LinkedIn:  www.linkedin.com/in/marklemkeesq/ Email Mark:  mark@lemkemediation.com   Mentioned in this episode: Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day: here: https://www.linkedin.com/newsletters/daily-practice-building-tips-6979857568605114368/ Reach out to Susan at susan@susaneguthrie.com Book an Hour Coaching Session with Susan: https://calendly.com/susanguthrie/strategy-session-with-susan-guthrie   Websites: Susan Guthrie: https://www.susaneguthrie.com Mosten Guthrie Academy: https://mostenguthrie.com   Social Media:  Susan on Instagram: @susanguthrieesq Mosten Guthrie on Instagram: @mostenguthrie Make Money Mediating on Instagram: @makemoneymediating   Meet Our Creator and Host: Susan Guthrie Nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, Susan Guthrie has been at the forefront of divorce practice for more than 30 years. After more than 20 years as a name partner in a leading law firm in Connecticut followed by establishing her own boutique Family Law and Mediation practice in 2012, Susan has in the past two years transitioned into one of the leading family, collaborative and mediation trainers in the world and regularly works with and consults with divorce professionals and attorneys in growing and marketing their practice for a happier and healthier life. In 2020 Susan partnered with mediation legend, Forrest “Woody” Mosten, to create the Mosten Guthrie Academy to provide cutting edge gold-standard trainings for attorneys, mediators and other professionals. The Academy has grown in two years from one 40-Hour training program to a comprehensive curriculum of basic, advanced and specialized trainings and consulting groups for a vast family of dedicated professionals. As a leading dispute resolution professional, Susan is honored to have been recently elected as Vice-Chair of the American Bar Association’s Section of Dispute Resolution and looks forward to serving as the Chair of the Section in the 2024-2025 Bar Year. She was also recently elected as the ABA Section Officer's Committee Vice-Chair Representative. Susan is also an internationally renowned expert in online mediation and has been training colleagues and other professionals in the practical and ethical considerations of conducting their mediations online with her innovative programs and webinars for more than two years. To date, more than 25,000 dispute resolution professionals have benefited from her program and she has trained mediators in countries all around the world including programs for the American Bar Association (ABA), the Alternative Dispute Resolution Institute of Canada (ADRIC), and the National Association of Distinguished Neutrals (NADN) among others. Susan is the award-winning creator and host of one of the top 3 divorce podcasts in the world and one of the top 1.5% of all podcasts worldwide, The Divorce & Beyond Podcast with Susan Guthrie which has more than 5,000,000 listens to date.   Book an Hour Coaching Session with Susan: https://calendly.com/susanguthrie/strategy-session-with-susan-guthrie  
Susan Guthrie is back with Part Two of this special 2-Part Episode with the Founder of NoBull Marketing, Ronnie Deaver, discussing the major marketing benefits that you can achieve with Google!  In our second episode with Ronnie, he pulls back the curtain on the mysteries of Google Ads.  From why they are so effective, to what you realistically need to spend, and most importantly, what return on investment you can expect for your output.  Ronnie is so certain of the efficacy of Google Ads, that he offers a special guarantee to his clients that the campaign will be profitable in three months or it's free!  He clearly knows how to make Google work for you so be sure to listen in and get your Google on today! Check out Ronnie's video on the benefits of Google My Business and Google Ads here:  https://www.loom.com/share/ae9529a188eb4b7c9b9951569a4941d8 Get Ronnie's FREE Marketing Plan eBook here:  https://nobullmarketing.co/#ebook Contact Ronnie: Website:  www.nobullmarketing.co Email:  rdeaver@nobullmarketing.co More About This Week's Special Guest:  Ronnie Deaver and His 3 Month GUARANTEE! Ronnie Deaver, founder of NoBull Marketing specializes in helping lawyers and mediators add 5+ cases and $15,000+ in revenue every. single. month using Google My Business and Google Ads. His campaigns are guaranteed profitable in 3 months or less or it's free!"  Follow Ronnie on Social Media:  LinkedIn:  https://www.linkedin.com/in/ronniedeaver/ Facebook:   https://www.facebook.com/BSfreeMarketing LinkedIn Company:  https://www.linkedin.com/company/nobull-marketing1/ *************************************************************** About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.) Susan has been featured in and on media outlets such as CNBC, News Nation, Market Watch, Forbes, Eye on Chicago, WGN, the ABA’s Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States. As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association’s (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee.  Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format.  Upcoming Mosten Guthrie trainings include: Advanced Issues in Online Mediation with Susan Guthrie - January 2022 40-Hour Family & Divorce Mediation Training - February 2022 Co-Parenting Specialist Certification Training Program - February 2022 There are even opportunities to customize your own training program or consulting group with Woody and Susan! Visit www.MostenGuthrie.com to find out more. Susan's other Podcast:  Susan's divorce podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. debuted on iTunes “Top Podcasts” List for self-help podcasts and is one of the leading divorce podcasts in the country. It was recently named as one of the Top 1.5% of Podcasts Worldwide and Ranked in the Top 3 divorce podcasts in the 2021 Year-End Round Up!  Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce. Follow us on Instagram:   @susanguthrieesq @mostenguthrie Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked!  You can link to the most popular podcast platforms here:  https://learntomediateonline.com/ltmo-podcast   You can reach Susan at susan@mostenguthrie.com or susan@learntomediateonline.com  
New Year, New Practice!  As we enter 2022, many dispute resolution and legal professionals are resolving to grow their business and elevate their practice and in our Season Three opening episode we have the information that you need to get started!   In a special two-part episode, online mediation expert, Susan Guthrie is joined by Ronnie Deaver, founder of NoBull Marketing, to discuss the critical role that Google plays in marketing your practice.  In fact, Ronnie says if you do only one thing this year in marketing, make your presence on Google the focus!   This is such a big topic that we have broken it down into two parts.   Part One is focused on "Google My Business" which helps you establish your online presence and create trust in your potential clients.  Ronnie touches on everything that you need to know to make your mark, get those reviews and start moving up to the top of the search engine.   Unlike many marketing experts, Ronnie is fully transparent and tells you what it takes for you do manage your Google yourself.  He shares insider tips and bottom line numbers and insights for outsourcing this important role. Be sure to tune in on Thursday, January 6th for Part Two where the focus shifts to Google Ads - don't spend a penny on advertising until you hear this episode! Check out Ronnie's video on the benefits of Google My Business and Google Ads here:  https://www.loom.com/share/ae9529a188eb4b7c9b9951569a4941d8 Get Ronnie's FREE Marketing Plan eBook here:  https://nobullmarketing.co/#ebook Contact Ronnie: Website:  www.nobullmarketing.co Email:  rdeaver@nobullmarketing.co More About This Week's Special Guest:  Ronnie Deaver and His 3 Month GUARANTEE! Ronnie Deaver, founder of NoBull Marketing specializes in helping lawyers and mediators add 5+ cases and $15,000+ in revenue every. single. month using Google My Business and Google Ads. His campaigns are guaranteed profitable in 3 months or less or it's free!"  Follow Ronnie on Social Media:  LinkedIn:  https://www.linkedin.com/in/ronniedeaver/ Facebook:   https://www.facebook.com/BSfreeMarketing LinkedIn Company:  https://www.linkedin.com/company/nobull-marketing1/ *************************************************************** About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.) Susan has been featured in and on media outlets such as CNBC, News Nation, Market Watch, Forbes, Eye on Chicago, WGN, the ABA’s Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States. As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association’s (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee.  Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format.  Upcoming Mosten Guthrie trainings include: Advanced Issues in Online Mediation with Susan Guthrie - January 2022 40-Hour Family & Divorce Mediation Training - February 2022 Co-Parenting Specialist Certification Training Program - February 2022 There are even opportunities to customize your own training program or consulting group with Woody and Susan! Visit www.MostenGuthrie.com to find out more. Susan's other Podcast:  Susan's divorce podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. debuted on iTunes “Top Podcasts” List for self-help podcasts and is one of the leading divorce podcasts in the country. It was recently named as one of the Top 1.5% of Podcasts Worldwide and Ranked in the Top 3 divorce podcasts in the 2021 Year-End Round Up!  Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce. Follow us on Instagram:   @susanguthrieesq @mostenguthrie Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked!  You can link to the most popular podcast platforms here:  https://learntomediateonline.com/ltmo-podcast   You can reach Susan at susan@mostenguthrie.com or susan@learntomediateonline.com  
As professionals have transitioned online, most have spent a great deal of time perfecting the mechanics of the virtual platforms such as Zoom, but there is more to being effective in the virtual world than knowing how to use breakout rooms. In this episode of the Learn to Mediate Online Podcast, online mediation expert, Susan Guthrie, shares her #1 tip which is guaranteed to make you more effective in your online meetings, mediations and more! Take your game to the next level and check out this episode now! Find the FREE videos on using the white board and iPad share functions on Zoom on Susan's website here:  https://learntomediateonline.com/free-videos **************************************************************************** About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.) As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association’s (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee.  Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format.  Upcoming Mosten Guthrie trainings include: Optimize Your Divorce Mediation Practice with Technology April, 2021 Advanced Mediation Training May, 2021 40-Hour Divorce & Family Mediation Training September, 2021 Consulting & Study Practice Groups ongoing There are even opportunities to customize your own training program or consulting group with Woody and Susan! Visit www.MostenGuthrie.com to find out more. In addition: The Learn to Mediate Online Training Program is NOW ON-DEMAND!  To date, more than 15,000 dispute resolution professionals have benefited from her online mediation training program which is available as an ON DEMAND COURSE!  The program will help you to transition your in-person mediation process to an online virtual proceeding via Zoom video-conferencing and more.  Go here to find out more: https://learntomediateonline.teachable.com/ Susan also offers additional training and webinars in (available on www.learntomediateonline.com): ***To receive 10% off the cost of the downloadable programs use code "PODCAST." **** Social Media Marketing for Professionals DOWNLOADABLE PROGRAM NOW AVAILABLE! DIY Website Basics DOWNLOADABLE PROGRAM NOW AVAILABLE! Susan also offers 1:1 private coaching and more.  Go to www.learntomediateonline.com ******************************************************************************************************** Susan has been featured in and on media outlets such as CNBC, Market Watch, Forbes, Eye on Chicago, WGN, the ABA’s Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States. Susan's other Podcasts: After a year and half of co-creating and co-hosting the award winning podcast, Breaking Free: A Modern Divorce Podcast which reached over 3 million listeners, Susan current podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. debuted on iTunes “Top Podcasts” List for self-help podcasts and is one of the leading divorce podcasts in the country. Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce.   Follow us on Instagram:   @susanguthrieesq @learntomediateonline @divorceandbeyond @mostenguthrie Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked!  You can link to the most popular podcast platforms here:  https://learntomediateonline.com/ltmo-podcast   You can reach Susan at susan@mostenguthrie.com or susan@learntomediateonline.com  
In this episode, Part Two of a special multi-episode series on digital marketing for dispute resolution professionals, online mediation expert Susan Guthrie, takes you to the next step in your journey, by helping you to craft your digital marketing strategy.  In Part One you created and honed your personal and professional brand and in this episode you will work your way through the 5 critical steps to create a workable and effective marketing strategy so that your time and efforts bring the results you want!  One of the biggest mistakes that professionals make in marketing, is starting to put out content before they have a clear picture of who they are trying to reach, what they want to say to them and what result they want to achieve.  A thoughtful and comprehensive strategy is invaluable in ensuring that your reap the benefits of your marketing efforts.  Susan also discusses the metrics you need to know in order to make sure your strategy is working and effective.  As Winston Churchill said, "However beautiful the strategy, you should occasionally look at the results." In this multi-part series, Susan will help you to define your brand, identify your potential markets and explore avenues and strategies for reaching out to them.  In Part One, she got the ball rolling with an exercise to identify and hone your brand.  Here in Part Two she helps you to create your marketing strategy.  Listen to this episode and continue on your marketing journey today! **************************************************************************** About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.) As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association’s (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee.  Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format.  Upcoming Mosten Guthrie trainings include: Optimize Your Divorce Mediation Practice with Technology April, 2021 Advanced Mediation Training May, 2021 40-Hour Divorce & Family Mediation Training September, 2021 Consulting & Study Practice Groups ongoing There are even opportunities to customize your own training program or consulting group with Woody and Susan! Visit www.MostenGuthrie.com to find out more. In addition: The Learn to Mediate Online Training Program is NOW ON-DEMAND!  To date, more than 15,000 dispute resolution professionals have benefited from her online mediation training program which is available as an ON DEMAND COURSE!  The program will help you to transition your in-person mediation process to an online virtual proceeding via Zoom video-conferencing and more.  Go here to find out more: https://learntomediateonline.teachable.com/ Susan also offers additional training and webinars in (available on www.learntomediateonline.com): ***To receive 10% off the cost of the downloadable programs use code "PODCAST." **** Social Media Marketing for Professionals DOWNLOADABLE PROGRAM NOW AVAILABLE! DIY Website Basics DOWNLOADABLE PROGRAM NOW AVAILABLE! Susan also offers 1:1 private coaching and more.  Go to www.learntomediateonline.com ******************************************************************************************************** Susan has been featured in and on media outlets such as CNBC, Market Watch, Forbes, Eye on Chicago, WGN, the ABA’s Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States. Susan's other Podcasts: After a year and half of co-creating and co-hosting the award winning podcast, Breaking Free: A Modern Divorce Podcast which reached over 3 million listeners, Susan current podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. debuted on iTunes “Top Podcasts” List for self-help podcasts and is one of the leading divorce podcasts in the country. Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce.   Follow us on Instagram:   @susanguthrieesq @learntomediateonline @divorceandbeyond @mostenguthrie Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked!  You can link to the most popular podcast platforms here:  https://learntomediateonline.com/ltmo-podcast   You can reach Susan at susan@mostenguthrie.com or susan@learntomediateonline.com  
In this episode, online mediation expert Susan Guthrie, speaks with dispute resolution professional and thought leader, Larry Bridgesmith, about the amazing opportunities for collaboration and change created in the wave of technological innovation sweeping the profession and the world.   As a profession, dispute resolutionists and legal professionals have faced the difficulties of the pandemic and embraced the change and adoption of technology that became the lifeline for businesses worldwide.  A positive outcome of the wholesale adoption of technology is a new-found openess to the possibilities that technology offers for building bridges among disciplines and people around the world to effectuate positive change.  Larry offers a fascinating glimpse of the exciting possibilities that abound in our newly technologically accepting world. More information about this week's Special Guest:  Larry Bridgesmith J.D., is President of Accelerate Insite LLC, CEO of LegalAlignment LLC and a practicing lawyer in Nashville, Tennessee. Larry is a member of the International Academy of Mediators. He chairs the Tennessee Supreme Court Alternative Dispute Resolution Commission. He founded Lipscomb University’s Institute for Conflict Management. He teaches at Vanderbilt University School of  (where he co-founded the Program on Law & Innovation) Belmont University Massey Graduate School of Business, The Nashville School of Law and the Albany Medical School Alden March Institute for Biomedical Ethics.  In 2013, Larry was awarded the Grayfred Gray Award for Public Service in Mediation by the Coalition for Mediation Awareness in Tennessee. In 2017, he received the Justice Janice Holder Award and the Tennessee Bar Association President's Award for technology innovation in the legal system.  The American Bar Association chose his article Collaboration is the Future for its 2019 publication reprint. **************************************************************************** About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.) As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association’s (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee.  Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format.  Upcoming Mosten Guthrie trainings include: Optimize Your Divorce Mediation Practice with Technology April, 2021 Advanced Mediation Training May, 2021 40-Hour Divorce & Family Mediation Training September, 2021 Consulting & Study Practice Groups ongoing There are even opportunities to customize your own training program or consulting group with Woody and Susan! Visit www.MostenGuthrie.com to find out more. In addition: The Learn to Mediate Online Training Program is NOW ON-DEMAND!  To date, more than 15,000 dispute resolution professionals have benefited from her online mediation training program which is available as an ON DEMAND COURSE!  The program will help you to transition your in-person mediation process to an online virtual proceeding via Zoom video-conferencing and more.  Go here to find out more: https://learntomediateonline.teachable.com/ Susan also offers additional training and webinars in (available on www.learntomediateonline.com): ***To receive 10% off the cost of the downloadable programs use code "PODCAST." **** Social Media Marketing for Professionals DOWNLOADABLE PROGRAM NOW AVAILABLE! DIY Website Basics DOWNLOADABLE PROGRAM NOW AVAILABLE! Susan also offers 1:1 private coaching and more.  Go to www.learntomediateonline.com ******************************************************************************************************** Susan has been featured in and on media outlets such as CNBC, Market Watch, Forbes, Eye on Chicago, WGN, the ABA’s Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States. Susan's other Podcasts: After a year and half of co-creating and co-hosting the award winning podcast, Breaking Free: A Modern Divorce Podcast which reached over 3 million listeners, Susan current podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. debuted on iTunes “Top Podcasts” List for self-help podcasts and is one of the leading divorce podcasts in the country. Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce.   Follow us on Instagram:   @susanguthrieesq @learntomediateonline @divorceandbeyond @mostenguthrie Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked!  You can link to the most popular podcast platforms here:  https://learntomediateonline.com/ltmo-podcast   You can reach Susan at susan@mostenguthrie.com or susan@learntomediateonline.com
In this episode, Susan Guthrie, discusses the growing trend toward hybrid mediations and meetings of all types.  As we move forward into a post-Covid world, and in-person meetings become possible again, it is certain that many clients will wish to conduct their dispute resolution sessions in-person.  It is equally true however, that many participants will choose to participate remotely and this can make things complicated!   It is universally expected that as the lock-down lifts, hybrid meetings will become the norm.  The many benefits of the virtual world, far beyond social distancing, will continue to encourage people to prefer to participate from afar and dispute resolution professionals need to be prepared!  Susan will review the complications that can arise, both psychologically and technologically, when some participants are physically present and some are virtual.  In addition, she reviews the technology available and other solutions that mediators, arbitrators and other dispute resolution professionals can implement in order to stay on top of the trend and make their practice even more attractive to potential clients in the coming years!  Just as so many had to learn and adjust to the virtual practice when Covid hit, hybrid mediations will be the next wave of innovation in the industry so get ahead of the wave and LISTEN TODAY!   Want more information on the Logitech Rallybar technology mentioned by Susan in the episode?  Check out the video here: https://www.youtube.com/watch?v=qk_uobjBVMo **************************************************************************** About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan provides online divorce mediation and legal coaching services to select clients around the world. As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association’s (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.) Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format.  Upcoming Mosten Guthrie trainings include: Optimize Your Divorce Mediation Practice with Technology April, 2021 Advanced Mediation Training May, 2021 40-Hour Divorce & Family Mediation Training September, 2021 Consulting & Study Practice Groups ongoing There are even opportunities to customize your own training program or consulting group with Woody and Susan! Visit www.MostenGuthrie.com to find out more. In addition: The Learn to Mediate Online Training Program is NOW ON-DEMAND!  To date, more than 15,000 dispute resolution professionals have benefited from her online mediation training program which is available as an ON DEMAND COURSE!  The program will help you to transition your in-person mediation process to an online virtual proceeding via Zoom video-conferencing and more.  Go here to find out more: https://learntomediateonline.teachable.com/ Susan also offers additional training and webinars in (available on www.learntomediateonline.com): ***To receive 10% off the cost of the downloadable programs use code "PODCAST." **** Social Media Marketing for Professionals DOWNLOADABLE PROGRAM NOW AVAILABLE! DIY Website Basics DOWNLOADABLE PROGRAM NOW AVAILABLE! Susan also offers 1:1 private coaching and more.  Go to www.learntomediateonline.com ******************************************************************************************************** Susan has been featured in and on media outlets such as CNBC, Market Watch, Forbes, Eye on Chicago, WGN, the ABA’s Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States. Susan's other Podcasts: After a year and half of co-creating and co-hosting the award winning podcast, Breaking Free: A Modern Divorce Podcast which reached over 3 million listeners, Susan current podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. debuted on iTunes “Top Podcasts” List for self-help podcasts and is one of the leading divorce podcasts in the country. Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce.   Follow us on Instagram:   @susanguthrieesq @learntomediateonline @divorceandbeyond @mostenguthrie Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked!  You can link to the most popular podcast platforms here:  https://learntomediateonline.com/ltmo-podcast   You can reach Susan at susan@mostenguthrie.com
We are kicking off Season 2 of The Learn to Mediate Online Podcast with not one but two esteemed guests, The Honorable Bruce Meyerson (ret.) and Tracey Frisch, Esq. who are sharing some of the amazing opportunities for scholarships and grants through the AAA-ICDR Foundation that benefit and support dispute resolution programs and professionals. The AAA-ICDR Foundation® is a 501(c)(3) not-for-profit organization funding projects and proposals that address important needs in the U.S. and international ADR community to expand the use and improve the process of ADR, increase access to ADR for those who cannot afford it, and share knowledge across different cultures.  In this episode, Susan Guthrie speaks with Bruce Meyerson, a member of the Board of The AAA-ICDR Foundation, and Tracey Frisch, Senior Counsel for the American Arbitration Foundation, about the wonderful work of the Foundation in supporting dispute resolution programs.  In fact, the Foundation has distributed more than $2 million dollars in grants in just the five years since it was founded. In addition to grants, AAA-ICDR Foundation has established scholarship opportunities and Bruce and Tracey join the podcast in order to shine a light on a new opportunity created in 2020 intended to support diverse neutrals in the field: The AAA-ICDR Foundation Diversity Scholarship Fund which grants diverse law students/professionals with up to $2,000 of financial assistance towards participation in a degree program or fellowship in alternative dispute resolution or attendance at a well-recognized conference.  This is an amazing opportunity so listen to the podcast and help spread the word! For more information: AAA-ICDR Foundation Diversity Scholarship Fund The AAA-ICDR Foundation is pleased to announce the Diversity Scholarship Fund which has been established through a special gift by the American Arbitration Association.  The fund grants diverse law students/professionals with up to $2,000 of financial assistance towards participation in a degree program or fellowship in alternative dispute resolution or attendance at a well-recognized conference. The mission of the Diversity Scholarship Fund is to encourage diversity and inclusion within the field of ADR by supporting the pursuit of knowledge and skill development through training experiences that encourage inclusive leadership growth in the field of ADR. Applications will be accepted on a rolling basis and reviewed quarterly until appropriated funds are expended. Please click here to access the application and further instructions.    For more information on this week's very special guests: Bruce E. Meyerson is a mediator, arbitrator, and trainer in Phoenix, Arizona.  He is a graduate of the Georgetown University Law Center (1972) where he was an Editor of the Law Journal.  He received his undergraduate degree from Arizona State University.  Mr. Meyerson was the founder and first Executive Director of the Arizona Center for Law in the Public Interest (where he now serves on the board of directors).  He served on the Arizona Court of Appeals for almost five years where he heard over 1000 appeals. He served as General Counsel of Arizona State University from 1986 to 1990.  From 1990 through 2000, Mr. Meyerson practiced commercial and employment litigation in Phoenix.  Since 2000, his practice has focused on conflict resolution.  He is a Past Chair of the ABA Section of Dispute Resolution and the State Bar of Arizona ADR Section. He is an adjunct professor at the Arizona State University College of Law teaching courses in all aspects of dispute resolution, including mediation and arbitration. He is a member of the National Academy of Distinguished Neutrals, the International Academy of Mediators, the Chartered Institute of Arbitrators and the College of Commercial Arbitrators.  He serves as a board member of the AAA-ICDR Foundation where he chairs the Grants Committee.  He is the Chair of the City of Phoenix Civil Service Board and a member of the City of Phoenix Police and Fire Pension Board and Sister Cities Commission.  He is one of the initial members of the NCAA Independent Resolution Panel. Arbitrator and mediator in Phoenix, Arizona Former Judge on the Arizona Court of Appeals and General Counsel of Arizona State University Past Chair of the American Bar Association Section of Dispute Resolution Adjunct Professor at the Arizona State University College of law teaching courses in mediation and arbitration Member of the Board of the AAA-ICDR Foundation Tracey Frisch As Senior Counsel for the American Arbitration Association Tracey is involved in a variety of legal matters that impact the Association.  Tracey also serves as an Adjunct Professor at Pace University Law School teaching Commercial Arbitration Law and previously served as an adjunct Professor at Benjamin N. Cardozo School of Law supervising law student mediators.  Tracey is a member of the U.S. District Court for the Southern District of New York pro bono mediation panel specializing in employment discrimination cases and is a New York State certified community mediator and has mediated cases at many of Metropolitan New York’s community mediation centers, Small Claims and Civil Courts.  Tracey has authored and spoken on numerous ADR focused topics. Tracey earned her law degree, cum laude, from Benjamin N. Cardozo School of Law and B.A. from Tulane University, magna cum laude. **************************************************************************** About Our Host: Susan Guthrie, nationally recognized as one of the Top Family Law and Mediation Attorneys in the country, has been helping individuals and families navigate separation and divorce for 30 years. Susan provides online divorce mediation and legal coaching services to select clients around the world. As a leading dispute resolution professional, Susan is honored to serve on the Executive Council of the American Bar Association’s (ABA) Dispute Resolution Section as the Membership Officer and to be a Co-Chair of the Mediation Committee. Susan also is one of the leading experts in online mediation in the country and trains other professionals in the practical and ethical considerations of conducting their mediations online through her business Learn to Mediate Online (www.learntomediateonline.com.) Susan recently partnered with mediation legend, Forrest "Woody" Mosten, to form the Mosten Guthrie Academy for Mediation and Collaborative Law Training to provide the gold standard of training for professionals in an online format.  Upcoming Mosten Guthrie trainings include: Optimize Your Divorce Mediation Practice with Technology April, 2021 Advanced Mediation Training May, 2021 40-Hour Divorce & Family Mediation Training September, 2021 Consulting & Study Practice Groups ongoing There are even opportunities to customize your own training program or consulting group with Woody and Susan! Visit www.MostenGuthrie.com to find out more. In addition: The Learn to Mediate Online Training Program is NOW ON-DEMAND!  To date, more than 15,000 dispute resolution professionals have benefited from her online mediation training program which is available as an ON DEMAND COURSE!  The program will help you to transition your in-person mediation process to an online virtual proceeding via Zoom video-conferencing and more.  Go here to find out more: https://learntomediateonline.teachable.com/ Susan also offers additional training and webinars in (available on www.learntomediateonline.com): ***To receive 10% off the cost of the downloadable programs use code "PODCAST." **** Social Media Marketing for Professionals DOWNLOADABLE PROGRAM NOW AVAILABLE! DIY Website Basics DOWNLOADABLE PROGRAM NOW AVAILABLE! Susan also offers 1:1 private coaching and more.  Go to www.learntomediateonline.com ******************************************************************************************************** Susan has been featured in and on media outlets such as CNBC, Market Watch, Forbes, Eye on Chicago, WGN, the ABA’s Just Resolutions Magazine, Thrive Global, The Nook Online among others. She is licensed to practice law in the States of California and Connecticut as well as before the Supreme Court of the United States. Susan's other Podcasts: After a year and half of co-creating and co-hosting the award winning podcast, Breaking Free: A Modern Divorce Podcast which reached over 3 million listeners, Susan recently launched her fresh and inspiring new podcast, The Divorce and Beyond Podcast with Susan Guthrie, Esq. which debuted on iTunes “Top Podcasts” List for self-help podcasts. Divorce & Beyond is focused on pulling back the curtain on the mysteries of the divorce process and bringing tips and resources to help people to thrive and shine in their new future beyond divorce.   Follow us on Instagram:   @susanguthrieesq @learntomediateonline @divorceandbeyond @mostenguthrie Be sure to subscribe to the podcast on your favorite platform so that you don't miss an episode and if you enjoyed this episode, please give us a five star review and leave a comment telling us what you liked!  You can link to the most popular podcast platforms here:  https://learntomediateonline.com/ltmo-podcast   You can reach Susan at susan@mostenguthrie.com      
Susan Guthrie welcomes you back to The Practice Playbook Podcast with a focus on one of the most important shifts you can make in your business: moving from chasing clients to attracting your perfect clients. When you’re chasing, you’re hustling, discounting, and saying yes to everyone. It keeps you stuck in scarcity and often leads to burnout. Attracting, on the other hand, is about clarity, alignment, and building a practice that feels lighter, more intentional, and more successful. In this episode, Susan lays out the step-by-step process to help you research, define, and validate your perfect client profile and then put that information to work so that the right people naturally find you. What You’ll Learn in This Episode Why chasing doesn’t work long-term and how it keeps you in scarcity How to define your perfect client using both demographics and psychographics The key questions to ask yourself: Who brings out my best work? Who leaves me fulfilled? Who values what I bring? Practical tools for validating your perfect client profile through market research, from AI prompts to social listening to direct conversations Ways to put your research into action by refining your messaging, shaping your offers, and positioning yourself where your perfect clients already are ➡ Grab Your Copy of the Perfect Client Worksheet referenced in the episode:  https://susan-s-site-47d7.thinkific.com/products/digital_downloads/ai-placeholder ================== This Episode is Sponsored by Fourth Party Build your practice like a CEO with Fourth Party, the all-in-one platform for dispute resolution professionals. Manage intake, scheduling, files, and payments in one place. As a listener of The Practice Playbook Podcast, you can get 20% off your first three months. Just visit fourthparty.app and use the code SUSAN20 at checkout.  Take control of your business and start building it like a CEO with Fourth Party. ============================ WANT MORE CONTENT? Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter Susan's New Weekly Business Journal is NOW AVAILABLE!  https://susaneguthrie.com/the-journal Reach out to Susan at susan@susaneguthrie.com Susan's Coaching Services:  https://susaneguthrie.com/services Website: https://susaneguthrie.com Social Media: Susan on Instagram: https://instagram.com/susanguthrieesq Susan on LinkedIn: linkedin.com/in/susaneguthrie Make Money Mediating on Instagram: https://instagram.com/makemoneymediating ***************** Meet Our Creator and Host: Susan Guthrie Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
Have you noticed something strange happening on LinkedIn lately? Old videos from months ago are suddenly resurfacing and getting traction? That’s not a glitch, it’s the algorithm talking to you. And if you’re not paying attention, you could be missing one of the biggest visibility opportunities available right now. In this episode, Susan shares how a nine-month-old video suddenly went viral and what that means for your own content strategy. LinkedIn has shifted its priorities in favor of short-form video, at least for now. Susan helps break down the best practices you can use to ride the wave of this (and future) algorithm changes. What You’ll Learn in This Episode: A quick checklist to optimize content for the LinkedIn algorithm Why short, direct, personal, educational, or emotionally resonant content performs best The importance of captions, attention-grabbing openers, and calls to action in video posts Why your LinkedIn profile is not a static brochure and how to use analytics to adjust what’s working and what’s not The bigger lesson: stay engaged with the platforms that work for you and repurpose content strategically If a nine-month-old ChatGPT joke can resurface and go viral, just imagine what your next post might do. Visibility is a moving target, but if you pay attention, you’ll stop guessing about what and how to post and start growing with intention. ================== Get Real, Actionable Strategies Join the free Profitable Practice Strategies webinar on Thursday, September 18th at 12 noon ET. In 60 minutes, Susan will walk you through practical, real-world tips that have helped hundreds of professionals raise their revenue, improve their systems, and finally feel in control of their practice. We’ll cover: * How to transition away from the billable hour * A consult framework that actually converts * How to position yourself to attract premium clients * Simple ways to use AI to save time and increase profit * Your next steps with a profitability checklist Whether you’re a solo, firm leader, or neutral in transition, this one’s for you. ➡️ Save your seat at susaneguthrie.com ============================ WANT MORE CONTENT? Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter Susan's New Weekly Business Journal is NOW AVAILABLE!  https://susaneguthrie.com/the-journal Reach out to Susan at susan@susaneguthrie.com Susan's Coaching Services:  https://susaneguthrie.com/services Website: https://susaneguthrie.com Social Media: Susan on Instagram: https://instagram.com/susanguthrieesq Susan on LinkedIn: linkedin.com/in/susaneguthrie Make Money Mediating on Instagram: https://instagram.com/makemoneymediating ***************** Meet Our Creator and Host: Susan Guthrie Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
Susan Guthrie is back with some big news: the podcast has a new name! Welcome to The Practice Playbook Podcast, your hub for building a smart, sustainable, and fulfilling practice. And what better way to kick things off than by tackling one of the most powerful (and most avoided) topics out there: finding your niche. Niching can feel scary. Maybe you’ve worried about turning people away, missing opportunities, or “leaving money on the table.” But the truth is, your niche is not a limitation, it’s the key to standing out, attracting the right clients, and building a business that feels aligned with who you are.  In this episode, Susan shares a simple, step-by-step playbook to help you get clear on your niche and shows you how to put it to work in your practice. This is a conversation full of “aha” moments and golden nuggets that will inspire you to focus your energy where it matters most: on the clients and work that light you up. What You’ll Learn in This Episode: Why so many professionals resist choosing a niche (and why that fear is holding you back). The difference between a job title and a niche and why the latter is where your power lies. A step-by-step process to reflect, refine, and test your niche so it feels authentic to you. Practical ways to leverage your niche, from your messaging and pricing to building authority in your field. Golden nuggets to remember, including: why a well-defined niche builds trust, credibility, and income faster. Resources and Next Steps: Grab your copy of The Flat Fee Playbook:  https://amzn.to/4213I22 Download the Find Your Niche Worksheet: LINK https://bit.ly/PPP-Niche-Worksheet   Join the waitlist for The Practice Accelerator, Susan’s brand-new subscription program packed with resources, tools, and community support to help you grow smarter. Inside The Practice Accelerator, you’ll get exclusive access to: Ad-free episodes A monthly behind-the-scenes email from Susan with insights, updates, and the real story of what she’s seeing in the industry Quick tip downloads like pricing tools, client scripts, checklists, and strategy sheets you can use in your practice right away And if you choose the higher tiers, you’ll even get live Q&A sessions with Susan, monthly office hours, practical, step-by-step action plans, access to our growing resource library, and discounts on courses and books. This is not just extra content, it’s structured support to help you implement what you’re learning here and accelerate your growth. It was created because it’s time we stop just talking about what works and start giving you the tools to build it. So if you want to be the first to know when we open the doors and get access to exclusive founding member perks, sign up for the early access list here!  ==================== This Episode is Sponsored by Fourth Party Ready to streamline your practice? Fourth Party is the all-in-one platform built just for dispute resolution professionals, handling your intake, scheduling, file management, payments, and more. As a listener of The Practice Playbook Podcast, you’ll get 20% off your first three months. Visit FourthParty.app and use code SUSAN20 at checkout to start building your practice like a CEO. ============================ CHECK OUT THE PRACTICE PLAYBOOK SERIES:  Susan's growing collection of practical, no-fluff guides designed for legal, mediation, and service-based professionals who want to build modern, profitable, and purpose-driven practices. Each book is a focused “playbook” packed with actionable strategies, tools, and templates to help you grow with clarity and confidence—one smart step at a time. The first title, The Flat Fee Playbook, launched as a #1 New Release on Amazon. The next book, The Thought Leadership Playbook, arrives October 1st— with more to follow covering branding, business planning, launching your practice, and more. Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter Reach out to Susan at susan@susaneguthrie.com Susan's Coaching Services:  https://susaneguthrie.com/services Website: https://susaneguthrie.com Social Media: Susan on Instagram: https://instagram.com/susaneguthrie Susan on LinkedIn: linkedin.com/in/susaneguthrie Make Money Mediating on Instagram: https://instagram.com/practiceplaybookpod ***************** Meet Our Creator and Host: Susan Guthrie Susan Guthrie is a top 1% attorney, mediator, coach, keynote speaker, trainer and #1 Amazon bestselling author with over 35 years of experience, now helping professionals build modern, profitable, and purpose-driven practices. A leader in the legal and dispute resolution fields, Susan is the former Chair of the ABA Section of Dispute Resolution and the creator of The Practice Playbook Series and Podcast and The Practice Accelerator. Through her books, podcast, and coaching, she empowers legal and entrepreneurial professionals to grow with clarity, confidence, and impact.
Melissa Brogdon, CEO and co-founder of Fourth Party, joins me today for a must-listen conversation on the backbone of every successful mediation practice: your backend systems. Whether you're launching your practice or trying to fix one that's stalled, chances are the issue isn’t with your logo or your website colors—it’s in your operations. Melissa and I go deep into why building a strong business structure is make-or-break, what most mediators get wrong (spoiler: it’s not your branding), and how Fourth Party is transforming the way dispute resolution professionals run their practices. Here’s what else you’ll hear in this episode: Why the backend of your business matters more than your brand colors How Fourth Party helps practitioners go from booking to billing seamlessly The role of onboarding and client experience in sustainable growth Why ease of use and thoughtful tech matter more than flashy tools What to audit right now in your intake process to avoid losing clients More About This Week's Special Guest, Melissa Brogdon: Melissa leverages a career in operations management as a law firm administrator and as a nonprofit executive. She has been recognized as one of Georgia’s top 40 under 40 business leaders and secured key partnerships with Google for Startups, SAP/Pyxera Global, and Georgia Tech’s Advanced Technology Development Center, Georgia’s oldest tech incubator. Melissa is a graduate of Spelman College and The University of Pennsylvania Graduate School of Education. Website: https://www.fourthpartyapp.com Social Media: http://instagram.com/4thpartyapp ==================== This Episode is Sponsored by Smith.ai Never miss a client call again. Smith.ai’s 24/7 virtual receptionists combine live agents + AI to answer calls, chats, and texts — helping you capture more leads and boost client satisfaction. MMMP Listeners Get: $100 off first month (Code: GUTHRIE) 5% off bundled reception + chat 10% off annual plans 🔗 Learn more: bit.ly/MMMP-SmithAI ============================ WANT MORE CONTENT? Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter Susan's New Weekly Business Journal is NOW AVAILABLE!  https://susaneguthrie.com/the-journal Reach out to Susan at susan@susaneguthrie.com Susan's Coaching Services:  https://susaneguthrie.com/services Website: https://susaneguthrie.com Social Media: Susan on Instagram: https://instagram.com/susanguthrieesq Susan on LinkedIn: linkedin.com/in/susaneguthrie Make Money Mediating on Instagram: https://instagram.com/makemoneymediating ***************** Meet Our Creator and Host: Susan Guthrie Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
Susan Guthrie brings a solo episode that challenges one of the most common mindset traps among mediators, coaches, and conflict resolution professionals: waiting for the “right time.” If you’ve been circling the runway, stuck in planning mode while telling yourself you just need one more training, a better schedule, or a sign from the universe, this conversation offers the clarity and push you’ve been needing. Waiting feels responsible, but in reality, it’s a form of self-sabotage. Susan breaks down how this delay is costing you revenue, momentum, and confidence and how to shift into action now, without needing perfection. What  you’ll learn in this episode: Why “the right time” is a myth and how waiting is holding your business back The hidden fears that keep you in the waiting room How to reframe readiness and start small instead of not at all A simple 3-step action plan to move you forward in 48 hours The power of accountability and why telling someone your next step can make all the difference Announcing the upcoming launch of The Practice Accelerator with Susan Guthrie: a brand-new subscription for professionals who are serious about building a profitable, modern mediation or legal practice. Inside The Practice Accelerator, you’ll get exclusive access to: Ad-free episodes A monthly behind-the-scenes email from Susan with insights, updates, and the real story of what she’s seeing in the industry Quick tip downloads like pricing tools, client scripts, checklists, and strategy sheets you can use in your practice right away And if you choose the higher tiers, you’ll even get live Q&A sessions with Susan, monthly office hours, practical, step-by-step action plans, access to our growing resource library, and discounts on courses and books. This is not just extra content, it’s structured support to help you implement what you’re learning here and accelerate your growth. It was created because it’s time we stop just talking about what works and start giving you the tools to build it. So if you want to be the first to know when we open the doors and get access to exclusive founding member perks, sign up for the early access list here!  ==================== This Episode is Sponsored by Smith.ai Never miss a client call again. Smith.ai’s 24/7 virtual receptionists combine live agents + AI to answer calls, chats, and texts — helping you capture more leads and boost client satisfaction. MMMP Listeners Get: $100 off first month (Code: GUTHRIE) 5% off bundled reception + chat 10% off annual plans 🔗 Learn more: bit.ly/MMMP-SmithAI ============================ WANT MORE CONTENT? Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter Susan's New Weekly Business Journal is NOW AVAILABLE!  https://susaneguthrie.com/the-journal Reach out to Susan at susan@susaneguthrie.com Susan's Coaching Services:  https://susaneguthrie.com/services Website: https://susaneguthrie.com Social Media: Susan on Instagram: https://instagram.com/susanguthrieesq Susan on LinkedIn: linkedin.com/in/susaneguthrie Make Money Mediating on Instagram: https://instagram.com/makemoneymediating ***************** Meet Our Creator and Host: Susan Guthrie Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
Susan Guthrie brings a power-packed solo episode, sharing five quick but impactful upgrades you can implement this week to elevate your practice. From sharpening your client intake process to enhancing your digital presence, these high-leverage, low-lift shifts are designed to boost visibility, streamline your workflow, and yes, improve your bottom line. Whether you’re just getting started or refining a well-established practice, you’ll walk away with clear, actionable tips—from what to include in a client follow-up email to how to record a simple welcome video that builds instant trust. Plus, Susan shares how AI can be your secret weapon in getting it all done faster. What  you’ll learn in this episode: Why adding an online booking system is a no-brainer and how to start today How to craft a more compelling LinkedIn headline that actually attracts clients The follow-up email template that saves you time and seals the deal What to say in a 60-second welcome video  How to start using AI as your daily practice assistant: yes, even if you're tech-averse Resources and tools mentioned in this episode: Calendly Acuity CalendarHero ChatGPT Claude AI Co-pilot AI Gemini AI Announcing the upcoming launch of The Practice Accelerator with Susan Guthrie: a brand-new subscription for professionals who are serious about building a profitable, modern mediation or legal practice. Inside The Practice Accelerator, you’ll get exclusive access to: Ad-free episodes A monthly behind-the-scenes email from Susan with insights, updates, and the real story of what she’s seeing in the industry Quick tip downloads like pricing tools, client scripts, checklists, and strategy sheets you can use in your practice right away And if you choose the higher tiers, you’ll even get live Q&A sessions with Susan, monthly office hours, practical, step-by-step action plans, access to our growing resource library, and discounts on courses and books. This is not just extra content, it’s structured support to help you implement what you’re learning here and accelerate your growth. It was created because it’s time we stop just talking about what works and start giving you the tools to build it. So if you want to be the first to know when we open the doors and get access to exclusive founding member perks, sign up for the early access list here!   ==================== This Episode is Sponsored by Smith.ai Never miss a client call again. Smith.ai’s 24/7 virtual receptionists combine live agents + AI to answer calls, chats, and texts — helping you capture more leads and boost client satisfaction. MMMP Listeners Get: $100 off first month (Code: GUTHRIE) 5% off bundled reception + chat 10% off annual plans 🔗 Learn more: bit.ly/MMMP-SmithAI ============================ WANT MORE CONTENT? Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter Susan's New Weekly Business Journal is NOW AVAILABLE!  https://susaneguthrie.com/the-journal Reach out to Susan at susan@susaneguthrie.com Susan's Coaching Services:  https://susaneguthrie.com/services Website: https://susaneguthrie.com Social Media: Susan on Instagram: https://instagram.com/susanguthrieesq Susan on LinkedIn: linkedin.com/in/susaneguthrie Make Money Mediating on Instagram: https://instagram.com/makemoneymediating ***************** Meet Our Creator and Host: Susan Guthrie Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
If you're out there posting on social media, giving workshops, and networking like crazy, but still struggling to convert leads into paying clients - or if you’ve ever felt overwhelmed by client inquiries or assumed your intake system is “good enough,” this conversation will completely shift how you think about client communication and conversion. Susan Guthrie welcomes Maddy Martin, the SVP of Growth at Smith.ai to this week’s episode of Make Money Mediating. Maddy has helped thousands of small businesses fix their growth problems by solving what she calls their “leaky bucket” — their broken intake and client communication process. From secret shopper strategies to using AI tools like ChatGPT to summarize intake calls, Maddy shares practical, tech-forward ways to attract better clients, streamline your systems, and reclaim your time. Here’s what else you’ll hear in this episode: How to secret shop your own practice and uncover what’s really happening when someone calls you Why the first to respond gets the client (and how to be that first responder) How to delegate your intake without sacrificing quality or control Using tools like ChatGPT to turn intake chaos into a streamlined system More About This Week's Special Guest, Maddy Martin: Maddy Martin is a revenue and marketing leader with deep expertise in scaling technology businesses that serve small businesses. As the SVP of Growth at Smith.ai, she helps small business owners grow faster with the support of 24/7 AI and human receptionists. Maddy’s work sits at the intersection of marketing, sales, automation, and client service — areas she’s helped optimize for thousands of companies. A sought-after speaker and strategist, she’s known for making complex growth tactics approachable, especially for time-strapped business owners and operators. When she’s not at her desk, Maddy can be found competing in dog sports with her two Brittanys, skiing, and gardening around her Western NY home, which she shares with her husband. Website: https://smith.ai Use code GUTHRIE for $100 off first month Social Media: https://www.facebook.com/virtualreceptionists https://www.instagram.com/smith.ai/ https://www.linkedin.com/company/smith-ai ==================== This Episode is Sponsored by Smith.ai Never miss a client call again. Smith.ai’s 24/7 virtual receptionists combine live agents + AI to answer calls, chats, and texts — helping you capture more leads and boost client satisfaction. MMMP Listeners Get: $100 off first month (Code: GUTHRIE) 5% off bundled reception + chat 10% off annual plans 🔗 Learn more: bit.ly/MMMP-SmithAI ============================ WANT MORE CONTENT? Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter Susan's New Weekly Business Journal is NOW AVAILABLE!  https://susaneguthrie.com/the-journal Reach out to Susan at susan@susaneguthrie.com Susan's Coaching Services:  https://susaneguthrie.com/services Website: https://susaneguthrie.com Social Media: Susan on Instagram: https://instagram.com/susanguthrieesq Susan on LinkedIn: linkedin.com/in/susaneguthrie Make Money Mediating on Instagram: https://instagram.com/makemoneymediating ***************** Meet Our Creator and Host: Susan Guthrie Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
Susan Guthrie welcomes Dr. Clare Fowler to discuss the many ways that dispute resolution professionals, and professionals of all kinds, can get their ideas out into the world through writing and publishing. Susan and Clare recently co-presented a popular program for the ABA Dispute Resolution Section on this topic, and they’re continuing that conversation here. Together they break down the options for getting published: from traditional books to articles to blog posts to podcasts, and how each approach can be tailored to both your goals and your audience. You will also hear about some mindset blocks that often stop professionals from writing in the first place. Whether it’s imposter syndrome, fear of sounding “braggy,” or writer’s block, Clare and Susan offer real-world, relatable ways to overcome those challenges. If you’ve ever felt unsure about how to take your idea from “I have something to say” to “I want to share this publicly,” this conversation is packed with golden nuggets to help you get started, and keep going. Remember, your voice is needed. And as Clare reminds us in this episode, the ripple effects of your work go far beyond what you see. Here’s what else you’ll hear in this episode: Why writing matters more than ever in our field How to choose the right publishing path for your goals Why your work doesn’t have to be perfect to be powerful How to use your writing to actually grow your practice and build your reputation. More About This Week's Special Guest, Dr. Clare Fowler: Dr. Clare Fowler is the Executive Vice President at Mediate.com, Managing Editor of Mediate.com’s publishing platform, and author of the 2023 book, Rising Above Office Conflict: The Light-Hearted Guide for the Heavy-Hearted Employee. She holds a doctorate in Organizational Leadership from Pepperdine and was recently honored with the 2024 International Woman of Peace Award. Her experience includes roles at the United Nations, the Supreme Court of Hawai'i, and extensive work designing dispute resolution systems for small businesses. Website links: Mediate.com Mediate.com Mentor Program Mediate.com Article Submission Rising Above Office Conflict: A Light-Hearted Guide for the Heavy-Hearted Employee ABA DR Conference Program: https://www.americanbar.org/events-cle/ecd/ondemand/449302359/ Social Media: https://www.linkedin.com/in/clarefowler/ ==================== This Episode is Sponsored by Smith.ai Never miss a client call again. Smith.ai’s 24/7 virtual receptionists combine live agents + AI to answer calls, chats, and texts — helping you capture more leads and boost client satisfaction. MMMP Listeners Get: $100 off first month (Code: GUTHRIE) 5% off bundled reception + chat 10% off annual plans 🔗 Learn more: bit.ly/MMMP-SmithAI ============================ WANT MORE CONTENT? Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter Susan's New Weekly Business Journal is NOW AVAILABLE!  https://susaneguthrie.com/the-journal Reach out to Susan at susan@susaneguthrie.com Susan's Coaching Services:  https://susaneguthrie.com/services Website: https://susaneguthrie.com Social Media: Susan on Instagram: https://instagram.com/susanguthrieesq Susan on LinkedIn: linkedin.com/in/susaneguthrie Make Money Mediating on Instagram: https://instagram.com/makemoneymediating ***************** Meet Our Creator and Host: Susan Guthrie Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
In this powerful episode, Susan Guthrie is joined by Michael Holmes, Chief Product Officer at FourthParty, for a conversation every mediator and ADR professional needs to hear. Michael, a legal mind with an entrepreneurial edge, has worked with hundreds of mediators to build thriving practices, and he’s here to share the client-first strategy that top-performing professionals never overlook. While many mediators focus on honing their skills in the room, Michael makes a compelling case that what really sets the best apart is their commitment to the entire client experience, from first click to final invoice. With industry growth projected at 7.3% annually (the highest of any profession, according to the U.S. Bureau of Labor Statistics), it’s more important than ever to stand out with smart systems, seamless communication, and true operational elegance. Plus, Michael shares a free downloadable resource: the Client Experience Scorecard, a self-audit tool to help you identify gaps in your intake, communication, and billing workflows. Here’s what else you’ll hear in this episode: Why “side hustle” mediators struggle to gain traction How top pros treat their practice like a business from day one The traps ADR professionals fall into when overthinking or underinvesting in marketing What “smart visibility” really looks like in the golden age of convenience The Four Cs of client experience: convenience, consistency, competency, and care More About This Week's Special Guest, Michael Holmes: Michael Holmes is a creative strategist with a strong legal background, entrepreneurial spirit, and a knack for technological innovation. He is the Chief Product Officer at FourthParty, an ADR tech and practice development company, where he helps mediators launch, manage and grow their businesses through smarter, client-centric systems and methods. Website: http://fourthparty.app. Be sure to grab your copy of the Client Experience Scorecard at FourthParty.app. Email: michael(at)fourthparty.app Social Media: https://www.linkedin.com/in/michael-holmes-5b940391/ ==================== This Episode is Sponsored by Smith.ai Never miss a client call again. Smith.ai’s 24/7 virtual receptionists combine live agents + AI to answer calls, chats, and texts — helping you capture more leads and boost client satisfaction. MMMP Listeners Get: $100 off first month (Code: GUTHRIE) 5% off bundled reception + chat 10% off annual plans 🔗 Learn more: bit.ly/MMMP-SmithAI ============================ WANT MORE CONTENT? Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter Susan's New Weekly Business Journal is NOW AVAILABLE!  https://susaneguthrie.com/the-journal Reach out to Susan at susan@susaneguthrie.com Susan's Coaching Services:  https://susaneguthrie.com/services Website: https://susaneguthrie.com Social Media: Susan on Instagram: https://instagram.com/susanguthrieesq Susan on LinkedIn: linkedin.com/in/susaneguthrie Make Money Mediating on Instagram: https://instagram.com/makemoneymediating ***************** Meet Our Creator and Host: Susan Guthrie Susan Guthrie, nationally recognized as one of the Top Family Law Attorneys and Mediators in the United States, has transitioned from a successful legal and mediation practice to become one of the foremost trainers and consultants for professionals in the field. As Chair-Elect of the American Bar Association’s Section of Dispute Resolution, Susan is dedicated to advancing the practice and profession of dispute resolution worldwide. Through her Top 1% in the World podcast, The Divorce & Beyond Podcast with Susan Guthrie," she continues to share her expertise, reaching millions of listeners globally.
Susan Guthrie shares the one negotiation skill that works every time—no matter the context—and how you can use it to build both resolution and rapport. In this solo episode, she introduces the powerful concept of framing: the art of shaping how information is presented to influence how it is received. Framing is not about manipulation—it’s about clarity. When used ethically, framing helps emphasize what matters most, creating a path for people to hear each other differently and move forward more constructively. It’s a tool that can completely shift the tone of any mediation or negotiation. Importantly, this episode also includes a correction to a previously shared example involving Nurofen’s marketing in Australia. After learning the campaign had been found to be misleading by Australian courts, Susan sets the record straight and uses the opportunity to explore the difference between effective framing and deceptive messaging—a must-know distinction for all professionals.  (Correction starts at 7:14) You’ll hear practical ways to refine your framing skills, from AI-powered prompts to marketing messaging that better communicates your impact. Whether you're guiding high-conflict clients through a tough negotiation or introducing your services at a networking event, framing helps you lead with confidence, connection, and credibility. Here’s what else you’ll hear in this episode: How strong negotiators use framing to drive outcomes and build agreement Ethical ways to reframe messaging in mediation to help parties truly hear each other How framing can reduce conflict and position you as a narrative guide in the room Smart ways to use AI tools to reframe challenging client statements and practice scripts Why framing is not just a skill—it’s a strategy for growth, trust, and leadership Be sure to grab your copy of Susan’s free downloadable Framing Toolkit, including real life reframing phrases and AI prompts you can use right away. Want to Go Deeper? Each week, I publish two companion articles that expand on the episode’s key themes—one on the Practice Building Blog and one in my Practice Building Tip of the Day newsletter on LinkedIn. If you’re looking for practical takeaways you can implement right away, don’t miss this week’s articles, which dive into how better framing can transform your messaging, your website, and your client outcomes. 👉 Link to Blog Article 👉 Link to LinkedIn Newsletter ==================== This Episode is Sponsored by Thinkific! If you're ready to turn your expertise into scalable income, Thinkific is the platform to make it happen. I’m currently using Thinkific to build out my own suite of on-demand programs, and it’s become a key part of how I’m diversifying my business. Want to do the same? Get started with a free 30-day trial using my link: https://bit.ly/MMMP-thinkific Be sure to check out my recent episode on diversifying your income as a legal or dispute resolution professional, and the companion article on monetizing your expertise with downloadable programs—both linked below to help you get inspired and started. Article:  The Fast-Track Guide to Creating a Profitable Downloadable Course Episode: Turn Your Expertise Into Income: A Step-by-Step Guide to Monetizing Your Knowledge on Make Money Mediating #529 ============================ WANT MORE CONTENT? Get SUSAN'S FREE BOOK: https://lp.constantcontactpages.com/su/tFTeMJf/SuccesswithSusan Get the FREE LinkedIn Newsletter from Susan, "Practice Building Tip of the Day": Weekly Practice Building Tips Newsletter Susan's New Weekly Business Journal is NOW AVAILABLE!  https://susaneguthrie.com/the-journal Reach out to Susan at susan@susaneguthrie.com Susan's Coaching Services:  https://susaneguthrie.com/services Website: https://susaneguthrie.com Social Media: Susan on Instagram: https://instagram.com/susanguthrieesq Susan on LinkedIn: linkedin.com/in/susaneguthrie Make Money Mediating on Instagram: https://instagram.com/makemoneymediating ***************** Meet Our Creator and Host: Susan Guthrie Susan Guthrie is one of the leading voices in dispute resolution today. A nationally recognized Top Family Law Attorney and Mediator, Susan has evolved from a successful legal and mediation practice into a sought-after trainer, coach, and consultant for professionals who want to build impactful, future-ready practices. As Chair of the American Bar Association’s Section of Dispute Resolution, she is at the forefront of innovation and leadership in the field—championing new approaches to practice building, technology integration, and client-centered service models. Susan is the author of the upcoming book, Future-Proofing Your Practice: AI, Tech and Strategies for Lawyers, Mediators, and Legal Entrepreneurs (ABA Publishing, 2025), which offers practical tools for professionals navigating the evolving demands of modern practice. Through her coaching and consulting work, Susan empowers legal and dispute resolution professionals to expand their reach, grow their businesses, and lead with clarity, credibility, and confidence. She also hosts the Top 1% globally ranked Divorce & Beyond Podcast with Susan Guthrie, reaching millions of listeners with insights on conflict, communication, and creating a thriving life beyond divorce. To learn more about Susan’s speaking, consulting, or coaching services, visit https://susaneguthrie.com  
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