The Practice of Therapy Podcast

What if the key to filling your private practice isn’t more credentials, certifications, or complicated marketing strategies— but a few simple tweaks to your Psychology Today profile? In this episode of the Practice of Therapy Podcast, Gordon sits down with Aaron Price, founder of Therapy Profile Pro, to uncover the hidden power of Psychology Today. With nearly 60% of therapy seekers finding their clinician through this platform, your profile could be the single biggest factor in whether your phone rings—or stays silent. Aaron shares exactly what makes a profile stand out, the common mistakes most therapists don’t even realize they’re making, and how a 15-second video can completely change the game. Whether you’re brand new to private practice or ready to scale your caseload, you’ll walk away with practical, proven strategies you can put into action today. Resources Mentioned In This Episode  Read the show notes here Watch on YouTube  Use the promo code “GORDON” to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Meet Aaron Price Aaron Price is a marketing expert and software engineer who specializes in building marketing tools for private practice therapists. As the founder of Therapy Profile Pro, Aaron has helped over 1,000 therapists enhance their Psychology Today profiles, refine their professional focus, and attract more of their ideal clients authentically and ethically. Before founding Therapy Profile Pro, Aaron led marketing for multiple education and climate tech companies. He has also been attending therapy himself for the past seven years—a journey that he describes as life-changing. Aaron holds a Bachelor’s degree in Computer Science from Duke University. Check out Therapy Profile Pro

Have you been wondering how AI fits into the world of therapy and private practice?  In this episode, I sit down with Dr. Stephanie Thrower—a psychologist, career coach, and AI educator—who’s using tech to help therapists expand their impact, streamline their work, and step into new possibilities beyond one-on-one sessions. We’re talking practical tools, smart marketing strategies, and how to use AI without losing your voice (or your sanity). Whether you’re just getting curious or already experimenting with AI, you’re going to walk away inspired and equipped. In this episode, you’ll learn: How AI can save you time and energy in private practice What makes good marketing copy (and how AI can help you write it) How to use AI for content creation—without sounding robotic Why therapists should be involved in building the future of AI Resources Mentioned In This Episode  Watch on YouTube  Use the promo code “GORDON” to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Meet Dr. Stephanie Thrower Stephanie Thrower is a psychologist and coach helping values-driven practitioners use AI tools to simplify marketing, scale income, and build meaningful, sustainable businesses. With a background in vocational psychology, mental health, performance psychology, and social justice, she guides clients through mindset, messaging, and system-building. Stephanie is also the creator of custom GPT tools that help therapists and coaches reclaim time, express their voice, and show up more consistently online—all while designing innovative, client-centered ways to teach and support growth in the online learning space. Website Growth Program Freebie Instagram Facebook Group

Most of us didn’t get into therapy because we dreamed of being business owners. We wanted to help people. We wanted to do meaningful work. But somewhere along the way, we realized that to have the freedom and flexibility we crave, we’d need to go into private practice —and that meant running a business. Which meant dealing with money. Enter: panic. Linzy Bonham, a former trauma therapist turned financial coach and educator, knows this all too well. When she started her own practice, she quickly noticed that no one was talking about how to manage the financial side of things. There was no roadmap for how to save for taxes, track expenses, or figure out if you could afford to hire help. So she built one—and in the process, uncovered something deeper: It’s not just about spreadsheets. It’s about mindset. Resources Mentioned In This Episode  Read the show notes here Watch on YouTube  Use the promo code “GORDON” to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Meet Linzy Bonham Linzy Bonham is a private practice therapist turned money coach who helps fellow therapists feel calm, confident, and in control of their finances. The daughter of an accountant, Linzy brings a unique blend of therapeutic insight and financial savvy—half therapist, half bookkeeper. When she entered private practice, she immediately dove into learning how to build a sustainable business that could support her life and keep money in the bank. Along the way, she noticed something troubling: brilliant, compassionate colleagues were struggling with the financial side of their practices. Some avoided private practice altogether, while others left because the stress of managing money felt overwhelming. So Linzy decided to combine her people skills with her bookkeeping brain—and Money Nuts & Bolts was born. Today, she helps therapists develop peace of mind around money. Since most therapists were never taught how to manage finances, Linzy focuses on making the “how” approachable, doable, and even enjoyable. (Because feeling competent and calm about your money? It’s pretty great.) Her signature course, Money Skills for Therapists, has helped hundreds of therapists in (or preparing for) private practice get their finances in order and shift their relationship with money. She also offers Money Skills for Group Practice Owners, a course that guides practice owners through mindset work, systems, key numbers, and leadership strategies—so they can become confident, empowered CFOs of their own thriving practices. Website Money Skills For Therapists Podcast Instagram LinkedIn Resources

When it comes to leading a private practice, most people focus on strategy, logistics, and profitability. But what if the secret to becoming a better therapist, leader, and human being isn’t outside of you, but inside? In this episode, Gordon Brewer sat down with Rachel Bentley of Next Level Private Practice to explore how Internal Family Systems (IFS)—or "parts work"—has completely transformed the way she leads, supervises, and shows up in the therapy room. Spoiler: it’s not just about helping your clients—it starts with understanding yourself. Resources Mentioned In This Episode  Read the show notes here Watch on YouTube  Use the promo code “GORDON” to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Meet Rachel Bentley Rachel Bentley is a Licensed Professional Counselor and IFS Level 2 trained therapist. She is the CEO and Founder of COR Counseling, a group practice of 40 clinicians. COR is LGBTQIA+ centered and affirming. As Rachel built a sustainable and profitable group practice, folks started coming to her for advice and mentorship. Because of this, she created Next Level Private Practice—a consulting company that helps clinicians in all stages of private practice. Are you ready to take your private practice to the next level? Whether you’re launching your practice, expanding from solo to group, or sustaining a thriving group practice, Next Level Private Practice is here to support you at every stage. We offer: On-demand courses A comprehensive practice assessment Mentorship groups One-on-one consulting You'll also gain access to a vibrant community through our Facebook group, and be invited to Lunch with Rachel—a free monthly Zoom event packed with expert insights and practical resources. We’re also thrilled to announce the Next Level Private Practice Summit, taking place in Grand Rapids, MI, in late September 2025. The summit will be a place to: 1. Connect and build community with like-minded folks who do the work you do (no more isolation!) 2. Get inspired and reenergized about your work as a therapist, business owner—or both 3. Learn from 30+ speakers who will provide tangible takeaways and action steps to help you begin or grow your practice Join us and build a practice that’s not just successful—but sustainable. Next Level Private Practice Folks can join our FB group/community here Next Level Private Practice Summit Next Level Private Practice Instagram  

Think compliance is just about HIPAA? Think again. In this episode, Gordon sits down with Dr. Tiana Kelly—licensed professional counselor, compliance expert, and co-founder of Private Practice by Design—to unpack what compliance really looks like in a modern private practice. From late notes and misgendering mistakes to the growing use of AI and how to document for maintenance clients, Tiana breaks it all down in a refreshingly honest and approachable way. Whether you're a new therapist still figuring out documentation or a seasoned practice owner ready to level up your systems, this episode is packed with practical insights, helpful reminders, and a few “oh no, I’ve done that” moments. You’ll walk away feeling empowered—not panicked—about building a HIPAA-secure, ethically sound, and human-centered private practice. Resources Mentioned In This Episode  Read the show notes here Use the promo code “GORDON” to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Meet Dr. Tiana Kelly Dr. Tiana Kelly has been working in a clinical capacity in counseling since 2017 and has dedicated several years to developing and strengthening Move Forward Counseling’s compliance program. She has most recently worked alongside Alison Pidgeon to establish Private Practice By Design, LLC – a business focused on providing consultation to other private practice owners. Tiana brings a wealth of knowledge and experience in her consultant role related to compliant documentation practices and policy development, HIPAA standards, and chart auditing. In addition, Tiana has a Doctorate Degree in Prevention Science, which has equipped her with the skillset necessary to identify and promote protection against compliance risks. Website LinkedIn Instagram Facebook

Ready to Build a Private Practice People Actually Want to Work In? If you've ever wondered what it really takes to build a group practice with heart, soul, and systems that don’t make your team want to scream into a pillow, this episode is for you. Gordon sits down with the brilliant (and refreshingly honest) Tara Vossenkemper, founder, leadership nerd, and culture whisperer, to talk about the magic behind creating a practice culture where therapists actually feel seen, supported, and inspired. They’re diving into everything from core values that aren’t just fluff, to EOS (aka the operating system your practice didn’t know it needed), to why fart jokes and quarterly meetings both matter when you’re leading a team. Whether you’re just starting to build your group or looking to breathe new life into a burnt-out culture, this episode is packed with wisdom, wit, and seriously helpful takeaways. Resources Mentioned In This Episode  Read the show notes here Watch on YouTube  Use the promo code “GORDON” to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Meet Tara Vossenkemper Tara Vossenkemper, PhD, LPC, is a group practice consultant, owner, and speaker who helps owners and leadership build thriving teams and cultures (without losing their minds in the process). Known for blending humor with actionable insights, Tara leverages her own experience running a successful mid-size group practice to help other leaders tackle hiring challenges, streamline their systems using EOS, and create workplaces people genuinely love. When she’s not podcasting about practice ownership or facilitating masterminds, you’ll find her traveling the country in an RV, homeschooling her kids, and dreaming of one day planting a chestnut orchard and getting back into homesteading. Website Podcast

Ever feel like you're stuck between a full caseload and a full calendar of doctor’s appointments - for your parents?  You're not alone.  In this episode of The Practice of Therapy Podcast, Marissa Wells joins Gordon to talk about what it really looks like to juggle private practice while caring for aging family members. She’s not here to preach “perfect balance”—because let’s face it, that doesn’t exist. Instead, Marissa shares her wisdom on finding harmony, navigating proactive grief, setting real boundaries, and reconnecting with joy in the midst of it all. Whether you’re a therapist, a caregiver, or somewhere in between, this conversation will speak to your soul—and give you practical ways to stay grounded while showing up for the people who need you most. 💬 Get ready to feel seen, understood, and maybe even a little inspired. Hit play now! Resources Mentioned In This Episode  Watch on YouTube Use the promo code “GORDON” to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Meet Marissa Wells Marissa Wells is a Licensed Professional Counselor in Arkansas and an aging family educator who’s all about helping families make sense of the tough stuff that comes with aging—without losing their minds or their connection to each other. She’s passionate about bringing hope and clarity to those tricky moments when adult kids and grandkids are trying to figure out how to care for aging loved ones. On top of that, she’s a licensed supervisor who loves helping new therapists find their footing, discover who they’re meant to serve, and build a self-pay private practice that actually works for their life. Website Facebook Instagram

Ever feel like you're crushing it in session but completely lost when it comes to your practice’s finances? You’re not alone—and you're definitely not broken. In this episode of The Practice of Therapy, Andrea Rotondo is here to pull back the curtain on the real reason so many therapists avoid their numbers (spoiler: it’s not laziness), and how to stop letting fear and overwhelm run the show. If QuickBooks makes you want to cry, if you’ve ever Googled “what is a P&L?” at midnight, or if you just want to feel a little more confident talking to your accountant, this conversation is for you. Andrea’s down-to-earth, practical, and totally non-judgy approach will help you stop avoiding and start owning your role as the CEO of your practice, without needing a finance degree or a personality transplant. Trust us: this is the pep talk your bank account has been waiting for. 5 Things You’ll Learn in This Episode: Why avoiding your numbers only makes them scarier How to start small and build financial confidence over time The must-have systems for solo and group practices How to make your financial tools actually work for you Why understanding your P&L is key to planning your life, not just your taxes Resources Mentioned In This Episode  Use the promo code “GORDON” to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Meet Andrea Rotondo I founded Liquid Cents Bookkeeping to help therapy practice owners simplify their financial systems and rebuild QuickBooks, so cash flow finally makes sense. With a background in psychology, military life, and being an immigrant, I understand the challenges of stepping into business ownership. My passion is helping therapists like you build financial clarity and stability—so you can focus on your clients, knowing your practice’s finances support your goals. Website LinkedIn

Ever find yourself staring at the ceiling at 8 PM wondering, “Was that the right intervention?” Or maybe you’re drowning in admin work, questioning if private practice is really the freedom-filled dream everyone said it would be? In this episode, Gordon sits down with Marie from Private Practice Skills—a therapist, creator, and all-around wise human who gets the real behind-the-scenes of therapy life. We’re diving into the kind of conversations we need to be having: therapist burnout (the sneaky kind), invisible work hours, how outsourcing might save your sanity, and why you don’t have to build your practice like everyone else. If you’ve ever thought, “Wait… am I doing this right?”—this episode is for you. Marie brings warmth, wisdom, and just the right amount of real talk to help you reconnect with your why and reimagine a practice that actually fits your life. Resources Mentioned In This Episode Watch on YouTube  Use the promo code “GORDON” to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Meet Dr. Marie Fang Dr. Marie Fang is a licensed psychologist in private practice in San Diego, California. Her therapy practice focuses on working with folks often marginalized by their faith community, with an emphasis on supporting the LGBTQ+ community. She is the creator of Private Practice Skills, a platform teaching therapists how to start and grow a sustainable private practice that aligns with their values while drawing in their favorite clients to work with. Website YouTube Spotify Instagram  

🎧 Ready to Grow Your Practice Without Losing Your Soul? This Episode’s for You. In this episode, Gordon sits down with Gary Katz—psychotherapist, group practice owner, and intimacy expert—who’s scaling his business across state lines without sacrificing connection, clinical quality, or his sanity. Gary opens up about what it really takes to grow a group practice that feels good, not just on paper, but in your body, your calendar, and your team culture. From building tight-knit pods of therapists to letting go of perfection and people-pleasing, this conversation is packed with honest insights and refreshingly human advice. You’ll learn: Why “zero to one” is the scariest (and most emotional) business step How Gary structures growth without becoming a therapy mill What it looks like to say no with love—and lead with your values Whether you're just thinking about hiring or deep in the weeds of leading a team, this episode is your permission slip to do it differently—and do it with heart. Press play and let’s go. Resources Mentioned In This Episode  Use the promo code “GORDON” to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Meet Gary Katz Gary Katz is a psychotherapist and founder of The Center for Intimacy Recovery in New York, focusing on intimacy and relationships. He believes self-intimacy is essential for genuine connection with others. Many develop protective strategies for their hearts that later hinder the intimacy they seek. The Center helps clients overcome these barriers and build deeper connections. To address healthy sexuality and issues like compulsive behaviors and betrayal trauma, Gary studied at the Modern Sex Therapy Institute, joined the American Association of Sexuality Educators, Counselors and Therapists, and became a Certified Sex Addiction and Partner Trauma Therapist through the International Institute of Trauma and Addiction Professionals. He has also trained in Sensorimotor Psychotherapy, Accelerated Experiential Dynamic Psychotherapy (AEDP), and EMDR to address trauma stored in the body. Before his current practice, Gary spent over 20 years as a rabbi. Website Instagram

Let’s talk about grief. (I know—what a fun little opener, right?) But hang in there, because Edy Nathan doesn’t talk about grief the way most people do. There’s no clinical detachment or textbook jargon here. Edy speaks from the kind of deep, personal knowing that only comes from living it. She lost her partner at 27—a heartbreak that didn’t just shatter her world, but reshaped it completely. Instead of stuffing it down or soldiering through, Edy got curious. She studied grief, sat with it, wrote about it, and eventually made it her life’s work. Today, she helps others see grief not as a shadow to avoid, but as a complex, uninvited dance partner we all have to learn to move with. Resources Mentioned In This Episode  Watch on YouTube  Use the promo code “GORDON” to get 2 months of Therapy Notes free Consulting with Gordon Mental Health Wear TN The PsychCraft Network ‬Trauma-Informed Yoga Basics  Edy Nathan's Resources Edy Nathan, MA, LCSWR, is an author, public speaker, and licensed therapist. She is an AASECT-certified sex therapist, hypnotherapist, and certified EMDR practitioner with more than 20 years of experience. Edy earned degrees from New York University and Fordham University, with post-graduate training at the Ackerman Institute for Family Therapy. She practices in New York City. In her expertise as a grief therapist, she interweaves her formal training as a psychotherapist with breathwork, guided imagery, ritual, and storytelling. Trauma, abuse, and grief cause the soul to become imbalanced: The goal of the work is to find emotional calibration or balance to defy the depth of darkness and the grip grief often has on the psyche. She believes that everyone experiences grief throughout their lives. Grief is not just about the death of a loved one, but the losses we experience in life. Grief is hard to talk about. Edy teaches you to dance with your grief, to know it as a way to know yourself. Whether it is the loss of a loved one, the loss of a limb, or the loss of the life you once knew, it is your soul that offers the answers to relief. An essential element in her practice is to offer clients the chance to combine psychotherapy with a deeper, more spiritual understanding of the self. She is dedicated to helping people understand their grief, cope with the fear and struggle that hold them back, and learn to live fully. Website Facebook X Instagram YouTube

What if your private practice could be a place where people stop trying to fix themselves—and start actually feeling what’s going on inside?  In this powerful episode, Kerry Thomas pulls back the curtain on her 25-year journey in mental health, sharing how a personal wake-up call challenged everything she thought she knew about therapy, medication, and what it really means to heal. We talk about the connection between nutrition and mood, why numbing emotions isn’t the answer, and how private practice therapists can stop pathologizing normal human experiences.  This one’s honest, eye-opening, and a little bit rebellious—in the best way. Let’s get into it. Resources Mentioned In This Episode  Read the show notes here Watch on YouTube  Use the promo code “GORDON” to get 2 months of Therapy Notes free Consulting with Gordon Mental Health Wear TN The PsychCraft Network ‬Trauma-Informed Yoga Basics  Meet Kerry Thomas Kerry Thomas is a holistically based Licensed Professional Counselor with over 20 years of counseling experience in many different settings and with diverse populations. In addition to the traditional approaches often used in cognitive behavioral therapy, Kerry will incorporate tools, practices, and strategies encompassing the totality of the person she is working with that are extremely powerful and often overlooked. After 20 years of work in this arena, it is difficult to imagine an issue that has not crossed her threshold. In your session with Kerry, you will be met with profound kindness and a deep understanding of what it is like to be human. Kerry is the mother of two grown, adult children who are her best friends. In her spare time, she enjoys hiking, exploring the countryside on her motorcycle, growing her own food, and laughing at herself. She most enjoys empowering her clients to take brave steps towards living their most authentic lives. Website Facebook

Let’s be honest: when someone says “Let’s talk tax law,” most of us want to fake a Wi-Fi outage and run for cover. But when Julie Herres joins The Practice of Therapy Podcast, you actually want to lean in. Somehow, she manages to make the ever-shifting sands of tax policy sound (dare we say it?) friendly — like a conversation over coffee with a really smart friend who also color-codes her spreadsheets. So, what’s happening with taxes in 2025? Buckle up, practice owners, because there’s a whole lot of “maybe” in the air. But Julie’s here to help us wade through the uncertainty without losing our minds — or our deductions. Resources Mentioned In This Episode  Watch on YouTube Use the promo code “GORDON” to get 2 months of Therapy Notes free Google Ads for Therapists Consulting with Gordon Mental Health Wear TN The PsychCraft Network ‬Trauma-Informed Yoga Basics Meet Julie Herres Julie Herres is on a mission to inspire every private practice to be profitable. Over the last several years, that dream has become reality as Julie and her team have helped hundreds of private practice owners take their profit first and gain financial freedom. As the owner of GreenOak Accounting, Julie leads her firm with this goal in mind, providing tax, accounting and Profit First consulting services to private practices across the United States. Julie is also a Certified Profit First Professional, an IRS Enrolled Agent, a speaker and the host of the Therapy For Your Money podcast. GreenOak Accounting Therapy For Your Money Profit First for Therapists

What if the path to healing trauma isn’t just through talk therapy, but through carefully guided psychedelic experiences? In this episode of The Practice of Therapy Podcast, I sit down with Dori, an experienced therapist and psychedelic facilitator, who shares her deeply informed perspective on the nuanced, responsible, and transformational use of medicines like ketamine, MDMA, and psilocybin mushrooms. Dori doesn’t just follow trends—she’s been on the frontlines, participating in research, working underground before legalization, and now helping clients access inner healing intelligence in a grounded, therapeutic way. If you're curious about how psychedelics actually fit into trauma work, when they're appropriate, and why they’re not a one-size-fits-all miracle, this conversation will challenge your thinking and expand your clinical toolkit. Tune in to discover how seasoned therapists like Dori are bridging science, soul, and therapy to help clients heal in ways traditional methods sometimes can’t reach. Are you ready to explore the real story behind the hype? Let’s dive in. Resources Mentioned In This Episode  Use the promo code “GORDON” to get 2 months of Therapy Notes free Google Ads for Therapists Consulting with Gordon Mental Health Wear TN Watch this episode on YouTube Read the show notes here Meet Dori Lewis Dori Lewis, MA, MEd, LPC-S, is a co-founder of Elemental Psychedelics and the owner-operator of Reflective Healing in Fort Collins, CO—a psychotherapy group practice that specializes in psychedelic therapy using ketamine, integration therapy, transpersonal psychotherapy, and clinical supervision. With over a decade of clinical experience, Dori blends transpersonal psychology, depth work, and psychedelic-assisted therapy within a model that centers the therapeutic relationship. To date, she has stewarded nearly 100 ketamine therapy sessions and countless more individual and group ceremonies. She has also been trained and mentored in shamanic ritual, which has helped her bridge traditional counseling practice with transpersonal and existential realms—spaces that can hold incredible meaning and connection for clients. As an educator and trainer, Dori has delivered numerous talks to the professional psychedelic community through the Nowak Society and other guest lectures. In 2022, she spoke on the importance of psychedelic facilitator ethics through the lens of existential shadow work as a main stage speaker at the Emergence Festival. She co-teaches introductory psychedelic therapy workshops and served as a core lead faculty member with the Psychedelic Research and Training Institute (PRATI) from 2020 to 2023, where she specialized in training new and experienced clinicians on topics like set and setting, ethical ceremony, cultural appropriation in spiritual practices, and ritual in ketamine-assisted psychotherapy. As interest in psychedelic medicine grows, Dori believes it is the responsibility of those with a voice in professional and psychedelic communities to stay informed—and to intercept and challenge disinformation and questionable ethical practices emerging in the public arena. Website

Are you ready to discover a powerful new way to support your clients—and yourself? In this episode of The Practice of Therapy Podcast, Gordon sits down with Tamar Blue, founder of MentalHappy, a revolutionary platform that empowers therapists, coaches, and mental health advocates to create secure, community-driven support groups online. Whether you're a provider looking to scale your services or someone seeking a safe space to heal and connect, this conversation is packed with insight, innovation, and heart. Don’t miss this inspiring story of how one woman turned a passion for peer support into a movement that’s changing lives. Resources Mentioned In This Episode  Watch on YouTube  Use the promo code “GORDON” to get 2 months of Therapy Notes free Google Ads for Therapists Consulting with Gordon Mental Health Wear TN About MentalHappy MentalHappy began in 2016 as a small support group on a social media site, where the team quickly recognized the limitations of using platforms not designed for group support—such as inadequate tools, privacy concerns, and a lack of structure. Comprised of mental health providers, advocates, and facilitators, the founding team experienced these challenges firsthand and set out to create a better solution. The result was MentalHappy: a purpose-built platform designed to simplify group management, enhance engagement, and expand access to emotional support. Rooted in the belief that community care is health care, MentalHappy empowers individuals and organizations to create and manage support groups more effectively. Today, the platform hosts thousands of active groups dedicated to emotional well-being. Through fostering connection, reducing barriers to care, and supporting mental health on a global scale, MentalHappy is redefining how people find strength in community. Website LinkedIn Twitter (X) Facebook Instagram YouTube