Claim OwnershipThe Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
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Therapists aren’t taught business skills. So how do you market your services, automate systems, or grow from a solo practice to a group; all without burning out? What if you want to integrate AI, mindfulness, sports psychology, or psychedelic therapy into your work—where do you even start?
The Practice of the Practice Podcast helps therapists, counselors, coaches, and wellness professionals navigate the business side of mental health while staying at the forefront of clinical innovation.
Hosted by Joe Sanok, consultant and author of Thursday is the New Friday, each episode dives into the questions practitioners actually face—marketing fundamentals, ethical and legal challenges, scaling sustainably—and features leading experts on topics from CBT and ACT to mindfulness, psychedelics, and high-performance psychology.
The Practice of the Practice Podcast helps therapists, counselors, coaches, and wellness professionals navigate the business side of mental health while staying at the forefront of clinical innovation.
Hosted by Joe Sanok, consultant and author of Thursday is the New Friday, each episode dives into the questions practitioners actually face—marketing fundamentals, ethical and legal challenges, scaling sustainably—and features leading experts on topics from CBT and ACT to mindfulness, psychedelics, and high-performance psychology.
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How do interrelated and regulated family relationships lead to deeper fulfillment for parents and families? How can parents protect kids from the downsides of screens and social media? What role […]
The post How to Be a Better Parent and Find More Fulfillment with WSJ Best-Selling Author Jayson Gaddis | POP 1264 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What does it mean to reinvent yourself after selling a practice? How can the Life After Loss Blueprint help people move from guilt to love? Why is connecting with your […]
The post The Life After Loss Blueprint with Ashley Mielke | POP 1263 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How can “finding the fun” keep you relevant, satisfied, and motivated in business? Why is FOMO stalling your success? What is the real secret to being successful and content in […]
The post Lean Learning: How Successful People Achieve More with Pat Flynn | POP 1262 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How can AI ease the burden of clinical note-taking and even help you get paid faster? What are the risks of using chatbots in therapy? Why does AI in mental […]
The post How AI is Changing Behavioral Healthcare with Nate Peereboom | POP 1261 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What makes wilderness therapy different from traditional therapy? How can nature deepen real-time healing? Why are therapy boundaries essential on retreats, and how can you navigate the space safely for […]
The post Paddling with Perfectionism: A Surf Retreat to Cultivate Pleasure, Presence, and Play with Kristen Ales & Kristin Mathes | POP 1260 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How can a written business plan fix the number one mistake therapists make when starting private practices? Are you doing what you want to be doing with your business? How […]
The post Exactly How to Do a Written Business Plan with Dave Lavinsky | POP 1259 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What can a 3,000-person study teach us about the habits of top performers? Which of the five professional types do you most resemble – and how can you shift toward […]
The post 3 Habits of Top Performers Revealed: Inside the 3,000-Person Study with Dr. Matt Dixon | POP 1258 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Why are sex and money such central, yet often avoided, topics in therapy? What key conversations should every couple have to build trust and intimacy? How can therapists bring their […]
The post Sex, Money & Trust with Gary Katz | POP 1257 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How can we still trust the media in a time of unethical use of AI and social media propaganda? What is the best way to guard against disinformation? Why should […]
The post Invisible Influence: How AI, Lies, and Power Shape What You Believe with Professor Renée DiResta | POP 1256 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How can clarity and intention make your brand stand out in a crowded market? Where should we draw the line between AI efficiency and authentic human connection in business? How […]
The post Inside the Secret Customer Experience Playbook of Starbucks, Ritz-Carlton, Zappos, and Airbnb—with Dr. Joseph Michelli | POP 1255 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
In this episode, Joe Sanok speaks with neuroscientist Dr. Tali Sharot about the fascinating science of the optimism bias—our brain’s natural tendency to expect the future to be better than the present. Together, they explore how optimism can motivate us, improve health, and build resilience, while also considering its downsides, like underestimating risks. Dr. Sharot shares how optimism can be developed over time, even by those who lean pessimistic, and offers practical advice for private practitioners on using emotions effectively in the therapy room.
The post What You Need to Do to Get to the Next Level with Joe Sanok | POP 1254 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
In this episode, Joe Sanok speaks with neuroscientist Dr. Tali Sharot about the fascinating science of the optimism bias—our brain’s natural tendency to expect the future to be better than the present. Together, they explore how optimism can motivate us, improve health, and build resilience, while also considering its downsides, like underestimating risks. Dr. Sharot shares how optimism can be developed over time, even by those who lean pessimistic, and offers practical advice for private practitioners on using emotions effectively in the therapy room.
The post Thriving with ADHD: How to Turn Neurodiversity into Your Superpower with Laurie Wilson, LMFT | POP 1253 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
In this episode, Joe Sanok speaks with neuroscientist Dr. Tali Sharot about the fascinating science of the optimism bias—our brain’s natural tendency to expect the future to be better than the present. Together, they explore how optimism can motivate us, improve health, and build resilience, while also considering its downsides, like underestimating risks. Dr. Sharot shares how optimism can be developed over time, even by those who lean pessimistic, and offers practical advice for private practitioners on using emotions effectively in the therapy room.
The post How Playful Questions Can Heal Families: Beliza Perez on Creating Connection Through Famgabs | POP 1252 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
In this episode, Joe Sanok speaks with Dr. Courtney Tracy, also known as The Truth Doctor, about the reality of borderline personality disorder (BPD). Dr. Tracy explains what BPD is, how it affects the brain, and why it can feel like “emotions on steroids” for those who live with it. She outlines the key criteria of BPD, including fear of abandonment, difficulty experiencing joy, and an overwhelming negative inner narrative.
The post Is It Borderline Personality Disorder? Recognizing the Signs and Finding Help with Dr. Courtney Tracy | POP 1251 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What role does an interdisciplinary approach play in healing trauma and stress? How can medical systems unintentionally cause harm, and what can therapists do to help? Why do you become a better leader when you do your own work first?
In this podcast episode, Brandon Shurn speaks about treating medical trauma and stress with Dr. Christen Mullane.
The post Treating Medical Trauma and Stress with Dr. Christen Mullane | GP 290 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
In this episode, Joe Sanok speaks with neuroscientist Dr. Tali Sharot about the fascinating science of the optimism bias—our brain’s natural tendency to expect the future to be better than the present. Together, they explore how optimism can motivate us, improve health, and build resilience, while also considering its downsides, like underestimating risks. Dr. Sharot shares how optimism can be developed over time, even by those who lean pessimistic, and offers practical advice for private practitioners on using emotions effectively in the therapy room.
The post Optimism Bias Explained: The Science of Hope and Resilience with Dr. Tali Sharot | POP 1250 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Joe Sanok talks with Tory Krone and Madeline Larsen about the few practice metrics that actually matter—retention, completed sessions, churn, and revenue per session—and how a simple dashboard turns guesswork into clear decisions about hiring, coaching, and marketing. Practical, no-fluff advice on using data to improve client care, reduce churn, and stabilize revenue.
The post Practice Metrics that Matter with Tory Krone and Madeline Larsen | POP 1249 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
In this episode, Joe Sanok talks with world-record marathoner and animal advocate Fiona Oakes about how passion and purpose fuel resilience. Fiona shares how she overcame major physical setbacks to become the fastest woman to run a marathon on all seven continents and the North Pole, all while running to raise awareness for animal welfare. She discusses the connection between her running and her lifelong commitment to compassion, how training in “dark zones” builds mental toughness, and why keeping purpose at the core of your actions sustains both career and life. Fiona also offers advice for private practitioners on staying adaptable, compassionate, and open to change.
The post Fiona Oakes Holds the Guinness World Record for Being the Fastest Woman to Run a Marathon on All 7 Continents | POP 1248 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What does the U.S. get wrong about wellness? Dr. Megan Lyons argues that real health isn’t about more—it’s about less. In this episode, she explores how modern culture’s obsession with instant gratification pulls us away from true well-being, and why simplicity—of food, lifestyle, and mindset—is often the key. She shares the core pillars of wellness, how to help kids build a healthy relationship with food, and what every private practitioner should keep in mind when navigating tough days. Whether you're a parent, a clinician, or just trying to feel better, this episode offers clear, practical ways to reclaim your health.
The post Why Instant Gratification Is Undermining Your Health – with Dr. Megan Lyon | POP 1247 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
In this episode, Joe Sanok speaks with NYT bestselling author Lawrence Armstrong about Layered Leadership and the role of creativity in effective leadership. Lawrence shares how drawing inspiration from the world around you, staying curious, and thinking in “synthesized layers” can lead to innovative strategies and solutions.
He introduces the concept of “whole-brain thinking,” encouraging leaders to strengthen not only their natural abilities but also areas where they’re less skilled—engaging in continuous learning to become more adaptable. Lawrence stresses the importance of creating collaborative environments where ideas can be freely shared, built upon, and refined, and advises hiring people with expertise beyond your own to strengthen the team’s collective problem-solving power.
For private practitioners and business owners, his key message is simple: you’re already a leader—so keep learning, embrace creativity, and apply whole-brain thinking to drive growth and inspire others.
The post Layered Leadership: How to lead Creatively with NYT Bestselling Author Lawrence Armstrong | POP 1246 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
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When using the Add On choices within G Suite, does the BAA cover those add ons? I'm concerned about the PHI that would be shared with the third party.
the best use of taking a break today and listening to my first podcast! 1. I invested in myself by taking a lunch break 2. excellent info! my two take 'aways' because I found this program so beneficial "embrace the anxiety that comes with risk & "just take a step, you don't need to see the whole staircase" "good people are not afraid to give things away LOVED the expertise and enthusiasm!