The Pricing Lady

What if your pricing is legally off — and you don’t even know it?In this episode, Janene is joined by legal and business strategist Vena Verga-Danemar to unpack what every founder needs to know about pricing and legal compliance. They break down how pricing clarity, terms, and legal structure work together to protect your business and build trust with clients.You’ll learn:• Why B2C laws apply based on your customer’s location, not yours• How to use pricing and legal terms to filter out the wrong clients• Why transparency isn’t just ethical — it’s legally requiredThis is part one of their conversation — focused on CH/EU rules but packed with insight for anyone serving clients in the EU or US.Disclaimer: The content shared in this episode by Legally She Can and Vena Verga-Danemar is for informational and educational purposes only. It is not specific legal advice for your situation and does not create a lawyer client relationship. Your facts, jurisdiction, and business model matter, so get tailored advice before you implement.  *****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Should I lower my prices? It’s a question every service-based business owner faces at some point, often in moments of doubt or sales stress.In this episode, I show you how to pause, assess, and respond instead of reacting. You’ll learn the common triggers behind pricing discomfort and how to protect your value with clarity and confidence.Pricing Tool Kit Link: https://thepricinglady.com/calculate-this/The Price Check Guide: https://thepricinglady.com/price-check-guide/This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

International pricing can feel like a minefield. Should you vary prices by country? What if you don’t?In this episode, I revisit my very first guest interview, where my guest came to me with the question: “How can I do international pricing more intentionally?”We explored when to differentiate prices, what tools can help, and whether you even need to vary prices at all.Originally recorded in 2019, I’ve come back to it with a fresh perspective, adding new insights and filling in a few important gaps to make it more relevant today.*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Small pricing adjustments can be a game-changer—if you do them regularly. In this solo episode, Janene explains why ignoring pricing for too long leads to panic, and how small, smart tweaks help you stay profitable without a full overhaul. She looks at 3 simple examples to help you explore where and how you can make small, but mighty adjustments in your business.*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

We're entering the final stretch of the year—and it’s the perfect moment for a pricing check-in.Most business owners are focused on finishing strong. But they rarely pause to ask:"Is my pricing actually helping me get there?"In this episode of The Pricing Lady podcast, Janene walks you through 5 smart, strategic questions that help you uncover hidden misalignment, make targeted pricing adjustments, and set yourself up for a stronger finish to this year.Don't delay the sooner you listen the sooner you can make those all important adjustments.*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

When pricing feels personal, confidence often takes a hit. In this solo episode of The Pricing Lady Podcast, I explore how tying your self-worth to what you charge can quietly sabotage your business. You’ll learn five ways this shows up and three strategies to separate your identity from your pricing decisions. If you’ve ever dropped your price mid-call or hesitated to raise rates, this episode is for you.Hit play and start shifting how you think about pricing—so you can show up with more confidence and clarity.Listen out for these highlights:00:37 Understanding the Personal Connection to Pricing02:03 Five Ways Pricing Feels Personal05:46 Tips to Shift Your Perspective on Pricing05:55 Externalizing the Offer07:04 Recognizing Emotional Pricing Triggers08:57 Setting Boundaries for Confident Pricing12:26 Wrap-Up and Action Steps*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Negotiating with confidence isn’t about having all the right words—it’s about knowing your value, owning your ask, and holding your ground, even when it feels uncomfortable. In this episode, I’m joined by Carrie Gallant, leadership coach and negotiation strategist, who shares powerful insights on why so many women hesitate to negotiate—and what we can do to change that.We talk about shifting your mindset around Pricing, how to prepare for high-stakes conversations, and why silence after stating your price can be your most powerful move. If you’ve ever felt unsure about your rates or anxious about pushback, this conversation will help you step up with more clarity and strength.This episode is for you if…You feel nervous or uncertain when it’s time to quote your priceYou tend to over-explain, discount, or avoid negotiation altogetherYou want to learn practical tools to speak up with more clarity and confidenceTune in now and learn how to start negotiating with confidence—so you can grow your business on your terms.Listen out for these highlights:07:04 The Pay Equity Commission & a Wake-Up Call14:29 Pricing & Value Challenges for Women Entrepreneurs18:29 Gender Dynamics & the Power of Preparation29:58 Setting Prices Without Apology34:34 Final Thoughts and Key Takeaways*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

How do you create strategic pricing clarity? It starts with defining what success means to you. In this episode of Live with The Pricing Lady, I’m speaking with Anna Lundberg, business mentor and founder of One Step Outside. We explore why pricing that aligns with your personal and business goals is far more sustainable—and powerful—than copying what others are doing.We talk about undercharging, mindset traps, and how to shift from selling time to selling transformation. Anna also shares her concept of the “integrity rate” and how it helps you set prices with confidence and intention.Here’s what we cover: – Why defining success is key to pricing with clarity – Anna’s early struggles with undercharging – The concept of the “integrity rate” – Aligning pricing with lifestyle goals – Mindset challenges around low pricing – Shifting from hourly to value-based pricing🎧 Listen now to start pricing for the business—and life—you truly want.Listen out for these highlights:02:45 Why defining success is key to pricing with clarity07:22 Anna’s early struggles with undercharging12:18 The concept of the “integrity rate”17:40 Janene on aligning pricing with lifestyle goals23:09 Mindset challenges around low pricing28:55 Shifting from hourly to value-based pricing*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Can pricing really build trust?Absolutely. And if you’ve ever hesitated to share your prices or felt unsure about how much to show and when, this episode will help you reframe that hesitation.In this solo episode, I take you behind the scenes of pricing transparency—what it really means, and why it matters more than many service-based businesses realize. We’ll explore the surprising connection between how you present your prices and how much your clients trust you. You’ll hear why a lack of clarity can backfire, and how too much information can overwhelm rather than inform.I'll walk you through the five most common challenges business owners face when it comes to sharing their pricing, from fear of scaring clients off to concerns about competitors snooping around. I’ve seen it all—and I know how deeply personal pricing can feel.But this isn’t about baring it all or “being totally open no matter what.” It’s about finding your version of transparency—one that aligns with your business model and supports your value. You’ll learn three key strategies that will help you clarify your message and feel more confident when talking about prices.Plus, I’ll give you a simple self-audit you can do in just 10 minutes to see how transparent your pricing really is—and whether it’s helping or hindering your sales process.If you’ve ever felt awkward in pricing conversations, unsure about listing prices on your site, or stuck in “how much is too much,” this episode is going to give you clarity and a fresh sense of direction.🎧 Listen now and take the first step toward making pricing a trust-builder—not a blocker—in your business.Listen out for these highlights:01:08 Why Pricing Transparency Matters04:15 Challenges in Pricing Transparency10:50 Tips for Effective Pricing Transparency18:57 Conducting a Pricing Transparency Audit21:01 Conclusion and Final Thoughts*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

What if your biggest pricing challenge isn’t your market, your competition, or your offer—it's what’s going on in your head?In Part 2 of The Psychology of Pricing series, we shift our focus inward to explore how the psychology of pricing impacts your decisions far more than you might realize. Because even the most brilliant pricing strategy won’t work if you’re subconsciously undercutting yourself with doubt, fear, or outdated beliefs.In this solo episode, I take you behind the scenes of what really influences your pricing from the inside out. I talk about the internal patterns that show up when you’re not fully owning your value—like imposter syndrome, fear of being seen as greedy, and tying your prices to time and effort instead of the outcomes you help clients achieve. These mental blocks often sneak in quietly, but they show up loud and clear in your actions: over-explaining your prices, discounting too quickly, or simply avoiding the conversation altogether.You’ll hear relatable stories from entrepreneurs just like you and learn what it takes to move from emotionally reactive pricing to a place of calm, confident decision-making. I’ll share practical tips for flipping your focus from fear to value, setting strong pricing boundaries, and building the muscle memory you need to speak your prices with clarity and confidence.This episode is for you if:You know your work brings value, but still feel uncomfortable stating your priceYou’ve ever said yes to a discount before your client even askedYou’re ready to understand how the psychology of pricing may be silently shaping your business results🎧 Tune in to Part 2 of The Psychology of Pricing and learn how to strengthen the mindset behind your pricing so it finally supports the growth you’re working toward.Listen out for these highlights:00:33 The Influence of Mindset on Pricing01:56 Understanding Internal Pricing Psychology04:59 Challenges in Pricing Psychology14:28 Tips for Overcoming Pricing Challenges20:57 Conclusion and Next Steps*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Understanding the psychology of pricing is one of the most powerful shifts you can make in your business—and in this two-part series, I’m breaking it down in a way that’s practical, eye-opening, and yes, even a little fun.In this first episode, I’m diving into the external side of pricing psychology: how your customers interpret, respond to, and are influenced by the prices you set. Because here’s the truth—your prices are never just numbers. They’re messages. And if that message isn’t aligned with the value you’re delivering, it can confuse people, create doubt, or stop them from buying altogether.Every price you present is eliciting a response. The structure, the context, and even the exact number you choose all shape how people perceive your offer, its value, and your credibility. If you’re not being intentional with your pricing, you’re leaving interpretation up to chance—and that’s risky.This episode is for you if: You’ve ever picked a price like $297 just because “someone said it works” You’ve lowered your price hoping for more sales—and got silence instead You’re unsure how your customers actually make buying decisions You want your pricing to reflect your value and support your sales conversationsI’m also sharing some of the most common mistakes I see women-led, service-based businesses make when it comes to pricing—and how those missteps cost you clarity, clients, and confidence.And yes, I’ll give you a sneak peek at five psychology-based pricing tactics that smart businesses use to increase conversions and build trust. I won’t spill it all here—you’ll have to listen to get the full picture—but I promise, these principles will change the way you look at your pricing forever.This is Part 1 of a two-part series. Next week, we’ll flip the focus to the internal side of the psychology of pricing—your mindset. Because the way you think about pricing is just as powerful as how your customer sees it.So, if you’ve been second-guessing your pricing or wondering why it’s not landing the way you’d hoped—this is the episode for you.🎧 Tap play now and let’s unpack the psychology of pricing together.Listen out for these highlights:01:09 Understanding your prices "speak"03:20 Common Challenges09:06 Effective Pricing Tactics16:01 The Importance of Simplicity and Social Proof21:36 Conclusion and Next Steps*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

If you've ever wondered how to offer sliding scale services or pro bono work without devaluing your business, you're not alone— and that's exactly what I'm diving into in this episode. I see so many purpose-driven entrepreneurs struggling to make their services accessible without draining their energy or undermining their value. In this conversation, I unpack the five biggest mistakes people make when offering reduced-rate work and show you how to avoid them with clarity and confidence. You'll walk away with practical tips on setting healthy boundaries, communicating the true value of your services, and ensuring you're serving from a place of strength—not scarcity. Whether you're offering coaching, consulting, or wellness services, this episode will help you do good without compromising your business goals. Take a listen now—you’ll thank yourself later.What to listen out for:00:43 Episode Focus: Sliding Scale and Pro Bono Services02:37 Challenges of Offering Sliding Scale and Pro Bono Work08:02 Tips for Sustainable Sliding Scale and Pro Bono Work13:03 Reflecting on Your Business Practices14:21 ConclusionDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Are you navigating discounts and promotions in a way that supports your value—or slowly undermines it? Navigating discounts and promotions without undermining your value is one of the trickiest pricing challenges we face as business owners. I’ve been there—offering a discount because a client’s story tugged at my heart, only to find out later it was a bit of a con. In this episode, I’m sharing why those spur-of-the-moment discounts can quietly drain your profits, confuse your pricing, and attract the wrong kind of clients. We’re not here to banish discounts altogether—but to use them strategically, not reactively. I’ll walk you through the mindset shifts and simple structures you need to stop second-guessing yourself and start owning your pricing with confidence. If you’ve ever regretted a discount, this episode is a must. Hit play now and let’s rethink your approach together.What to listen out for:00:43 Navigating Discounts and Promotions02:48 Common Challenges with Discounts10:51 Tips for Strategic Discounting16:54 Final Thoughts and HomeworkDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Send us a textSales and pricing—they’re two sides of the same coin. Sales strategies and pricing tactics do they sound scary to you?Many business owners feel uncomfortable with both. And yet they know that success won't come without them.In this episode of Live with The Pricing Lady, the Podcast, I sit down with Katie Nelson, The Sales Catalyst, to unpack how your sales strategy and pricing mindset are deeply connected. We explore why owning your value is the foundation of confident selling, how to shift from “convincing” to “serving,” and what small tweaks can have a big impact on your bottom line.Whether sales makes you squirm or you're just looking to sharpen your skills, this conversation is packed with practical insights and powerful mindset shifts. If you’re ready to stop underpricing, start selling with confidence, and truly stand behind your offers—this episode is a must-listen. Tune in now to find out more about the sales strategies and pricing tactics that can help you grow your business.What to listen out for:03:27 Sales & Revenue Insights16:56 Pricing & Packaging Struggles25:40 Educating Clients & Sales Process31:09 Confidence & Pricing Connection37:48 Final Thoughts & TakeawaysDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Send us a textAre you focused on pricing for profit or just doing what everyone else does?When setting prices it's easy to just focus on being like everyone else, but that may not fit your business. It may not bring you the profit you need. It might not even satisfy clients. The right prices are more than just doing what everyone else is, it's about doing what's right for your situation...for your business and clients.In this episode of Live With The Pricing Lady, I dive into the most common pricing pitfalls service-based businesses face—like overly focusing on the competitor, fear-based pricing, and time-focused models—and reveal how to shift towards a more sustainable, profit-driven pricing strategy.I’ll walk you through key strategies like value-based pricing, project-based models, and retainers, so you can create sustainable, profitable pricing that supports your business growth. Plus, I’ll share insights on building confidence in your pricing, communicating your value effectively, and avoiding scope creep.Remember profit-based pricing doesn't make you greedy it makes you smart. Don't let doing the right things hold you back from business success!Tune in to Live With The Pricing Lady  your pricing podcast and start pricing for profit today.What to listen out for:00:43 The Importance of Pricing for Profit02:58 Common Pricing Pitfalls09:22 Strategies for Profit-Based Pricing15:06 Overlooked Aspects of Pricing18:53 Tips for Effective Pricing20:51 Conclusion and Final ThoughtsDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Send us a textCreating a pricing strategy can feel a lot like buying a lottery ticket—you pay the price, but there’s no guarantee of a return.Now, consider your pricing approach. Do your clients feel like they’re gambling on whether they’ll get value? If you're not sure then you need to find out. And if they feel there's risk there, thex won't be inclined to buy. Furthermore, if they do buy and the value isn't there, they won’t stick around.Your pricing strategy isn’t just about setting numbers; pricing, when done well, is a tool for building trust, fostering loyalty, and creating long-term client relationships. But how do you price in a way that not only reflects your value but also encourages clients to stay with you over time?In this episode of Live with The Pricing Lady, you'll explore how to craft a pricing strategy that strengthens relationships while keeping your business profitable. You’ll discover how to price with confidence, communicate your value effectively, and set expectations that lead to lasting partnerships.I’ll share key insights on balancing profitability with customer satisfaction, avoiding common pricing mistakes, and adapting your strategy as your business grows. Whether you're a service provider, consultant, or entrepreneur, this episode will give you the tools to develop a pricing approach that keeps clients coming back.Tune in to learn how to price for both profit and partnership!What to listen out for:00:43 Building a Pricing Strategy for Long-Term Client Relationships03:06 Mindset Shifts for Effective Pricing09:04 Key Elements of a Relationship-Based Pricing Strategy18:01 Common Pricing Mistakes to Avoid26:27 Conclusion and Next StepsEpisode Links: The Fair Price Formula: https://maven.com/the-pricing-lady/fairpriceformula Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Send us a textAre you a shy pricer or do you feel confident about your prices?If you feel shy or uncertain about your prices, you're not alone. Many people feel this way, what's most important is that you identify that's you and start taking steps to shift things.In this episode of Live with The Pricing Lady, we discuss the Shy Pricer mindset—why so many entrepreneurs struggle with pricing and how it can hold your business back. I’m joined by Jeannie Dougherty, a money coach and expert, who shares her insights on overcoming the fear of rejection, ditching comparisons, and stepping into your true value.We dive into what a shy pricer is, how to shift from hesitation to confidence, how to better understand the value you bring, and why value-based pricing is the key to sustainable success. We also talk about the shy buyer and where it comes from and what it means to your business. If you've ever found yourself discounting, feeling shy about what you charge or unsure about how to price your offer you just might be the shy pricer and this episode is for you! Step into the light and join us.Tune in as we explore the challenges and the practical strategies to help you move past pricing doubts and confidently charge for the value you deliver.What to listen out for:05:17 The Shy Pricer Explained05:51 The Money Brain Concept08:55 Characteristics of a Shy Pricer15:18 Understanding the Shy Buyer15:55 Overcoming Shy PricingEpisode Links:Reach out and talk to Jeannie.Website: https://www.linkedin.com/in/moneyexpertforcareerchange/Instagram: https://www.instagram.com/iamjeanniedougherty/Money Type Quiz: https://jeanniedougherty.com/take-money-type-quiz/Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Send us a textPosition your discovery calls for success!In this episode of Live with The Pricing Lady, the Podcast, we delve into the transition from offering free sessions to securing paid clients by optimizing your discovery calls. I share my journey of shifting my mindset and rethinking the purpose of these initial calls.  We take a look at the common mistake of trying to prove oneself during these calls and the importance of focusing on diagnosing client needs instead - that's the key to position discovery calls for success. I break down how to structure your calls with specific questions, transitioning from a casual approach to a more strategic one. I also delve into the debate of whether or not to charge for these calls and provide guidance on making this decision based on the value you offer. Throughout the episode, you get practical tips and actionable insights that'll help you enhance your discovery calls, understand your clients better, and ultimately turn these conversations into fruitful business engagements.  If you're looking to maximize the efficiency and effectiveness of your client interactions, this episode is a treasure trove of advice and best practices. Be sure to check out this pricing podcast, it's a treasure trove of help for you and your business.  Enjoy! What to listen out for:00:30 Personal Experience and Realizations 01:39 Shifting Your Mindset 04:19 Structure the Call Right 10:25 Position Discovery Calls 13:57 Final Thoughts and Summary Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Send us a textAssess your pricing strategy - is it setting you up for success—or holding business success back?Or maybe it's just limiting where you can go. Either way it might be the perfect time to make a change.In this episode of Live with The Pricing Lady, we’re taking a look at how to review your pricing strategy to determine if there's a need to make adjustments. Pricing isn’t just numbers—it’s a reflection of the value your offer brings customers. And it requires you to consistently assess the situation and make adjustments as things change so that you stay on top of market shifts, aligned with your customers and profitable.When was the last time you paused to re-assess your pricing strategy? Join me as we explore seven essential questions that will help you refine what pricing for 2025. From recognizing market shifts to ensuring prices align with your value proposition, gain practical tools to make pricing decisions with more clarity and confidence.Tune in to set the stage for a profitable and impactful 2025.What to listen out for:01:08 Assess your pricing strategy01:50  Look out for changes in key areas06:34 How in alignment is your business08:06 Reflecting on customers, market and your own habits13:40 Conclusion and Next StepsDon't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Send us a textWhen’s the right time to discuss price with clients? In this Live With The Pricing Lady episode, we’re tackling one of the trickiest aspects of pricing strategy: when to bring up price in conversations with clients. Jumping into it too early can make your conversations feel cold and transactional, potentially putting off clients before they see the value of what you offer. On the other hand, waiting too long can lead to frustration, erode trust, or even cost you the sale. In this episode, I’ll walk you through how to read the room, build value first, and transition seamlessly into pricing conversations in a natural and meaningful way.Tune in to learn techniques that will help discuss price with clients with more confidence, strengthening customer relationships and setting the stage for successful outcomes! What to Listen out for:  04:17 Understanding Client Needs and Expectations  05:52 Establishing Value in Your Offer  07:25 Timing the Pricing Discussion  13:36 Positioning Price as Part of the Solution  15:21 Summary and Final Thoughts Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.*****Hi I'm Janene, Let’s Take the Next Step TogetherPricing can feel confusing or overwhelming — and that’s completely normal. I’m here to help you gain clarity and confidence.If you’re ready for personalized support and real solutions, book a call and let’s talk about your unique pricing challenges.https://thepricinglady.com/book-a-call/Not quite ready? Visit my Resources page to explore guides and tools that meet you where you are — including the friendly Pricing Scorecard to help you uncover opportunities without any pressure.https://thepricinglady.com/resources/No matter where you are in your pricing journey, the next right step is waiting for you.This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp