Most people (especially coaches in today’s world) will tell you that *THIS* strategy is what you “NEED” in order to be successful or *THAT* strategy is what will “FINALLY” change the success of your business.And I’m here to tell you that most of what those people say… is a bunch of BS.The reality is, there are 5 popular, shiny-object, ever-so-exciting-and-oh-so-promising strategies that, contrary to popular belief, WON’T save your business in 2025 and instead will keep you overwhelmed, overwo...
In today’s episode, we dive deep into the world of trademarks, an essential - but often misunderstood - part of protecting your brand and your business so that you never get into legal trouble. Because I bet you AREN'T someone who wants to get a little 'ol "cease and desist" letter in the mail, like... ever. Special guest and trademark lawyer Joey Vitale shares common misconceptions about trademarks vs LLCs vs domain names, why you need to protect your brand EARLY and the risks of waiting, ho...
If your focus leading up to Black Friday is “save the date” posts and “don’t forget that our biggest sale of the year is coming up!” announcements, you are making the BIGGEST mistake possible and preventing hundreds, if not thousands, of dollars of sales during the most impactful holiday shopping period of the entire year.During these next two weeks, your main purpose should not be to PROMOTE your PROMOTION. Think about it this way: if someone isn’t interested in your product at full pri...
In today’s episode, we’re diving into the three pillars required for a successful holiday campaign so that you can make the MOST of the Black Friday, Small Business Saturday, and Cyber Monday hype AND before AND after… through 3 pillars that are required for success: Promotion, People, and Performance. Most business owners only focus on promotions during the holiday season, without realizing that increasing people and increasing performance is what leads QUANTUM LEAPS! Which is why we'll be d...
This episode is an EXCLUSIVE Q&A within the pop-up Facebook group that I hosted for small business owners after my LIVE training on How to Create a THRIVING Product Business WITHOUT Relying on Markets. Here are some of the amazing questions small business owners submitted that were answered during this hot seat Q&A for you to learn from, too:WHOLESALE- How do you grow your wholesale business?- How do you get your products into local stores?- Is it possible to reach your goals without ...
By now, you probably already know the importance of marketing. Because marketing is what gets you in front of more people. If you aren't getting in front of people, you won't have any customers. If you don't have any customers, you aren't making any money! Most small business avoid marketing because it just doesn't come naturally… but here’s the thing, no one and I mean no one was born a natural marketer or a natural promoter or a natural salesperso...
A big part of productivity is working on the RIGHT things. These are the projects, tasks, skills, that actually move the needle in your business. And another big part of productivity is making sure the RIGHT things aren’t getting the bare bones, the crumbs, the leftover, the barely-there energy because all of your main energy has been spent on OTHER areas of your business that AREN’T necessarily the “right” things to be focusing on. If you’re struggling to mak...
The million dollar question: “I have SO much to do in my business AND I have so many responsibilities in life, how can I get MORE done with the amount of time that I do have?” “How can I get MORE done so I can see results SOONER?” We’re diving deep into these questions during today’s episode of The Product Biz Podcast… and the answers are going to completely shift how you look at your business and how you run your business. Because at the end of the...
There are two COMMON challenges most small business owners face which costs them THOUSANDS:The first challenge is not knowing what problem their product solves.The second challenge is DOUBTING the significance of that problem.Knowing the specific problem your product solves is the backbone of your branding, your marketing, your overall business strategy. Knowing this can create GREAT pieces of content for social media vs. generic, vanilla, boring pieces of content on social media that leads t...
It’s time for a little bit of honesty hour involving Instagram, if “rich” content is enough, and if you can expect to see success, or even growth, on Instagram when you are getting less than 200 views per reel or a handful of likes per post.During this episode of The Product Biz Podcast, you'll learn why your content might be falling flat, how to use your engagement to test your messaging with every single post, how to calculate how many sales to expect from each post based on your engagement...
As an introvert who is learned to be super independent from an extremely young age… I didn't realize the power of proximity until I started my own business.Back when I first started Plant Based Beauty, I was proud to do everything via me, myself, and I. I had a few small business owner friends who I met at markets that I would talk to about business every now and then, but I honestly felt awkward and out of place if I would ask them business questions. It didn't take long to realize that I di...
Did you know that your brain processes MORE data in just 30 seconds than the Hubble Space Telescope has in its ENTIRE lifetime? Yes, you heard that right. And when you learn how to harness this incredible superpower of aligning your subconscious and conscious mind with SIMPLE practices you can do TODAY, you start to see results without the hustle or burnout or brain fog. Today, we're taking this topic and diving deep into 2 POWERFUL practices that will transform the results you see in busines...
This episode is an EXCLUSIVE Q&A within the pop-up Facebook group that I hosted for small business owners after my LIVE training on How to Create a THRIVING Product Business WITHOUT Relying on Markets. Here are some of the amazing questions small business owners submitted that were answered during this Q&A for you to learn from, too:"What are your thoughts on AI? I see lots of people using it.""What do you think is the best platform to sell handmade products?""What do you think about ...
In this episode of the Product Biz Podcast, we dive deep into something I like to call "The Small Business Owner's Curse"— which is a challenge that almost EVERY single. small business owner faces when they go from their initial success... to long-term growth. If you’ve ever felt like you’re stuck in a cycle of quick wins that are dwindling down weeky by week by week and are struggling to achieve something MORE, this episode is for you.In this episode, you'll learn:What the Small Business Own...
In this week's episode, we sit down with Kimberly, the owner of Fit Mama Foods, an Arizona-based healthy snack small business, and hear her incredible journey from cancer survivor to small business owner. Kim's 2-time personal battle with cancer led her to create a line of truly healthy grab and go snacks... and joining Product Biz Academy has allowed her to get her story AND healthy snacks in the hands of more people. In this episode, you'll learn:How Kimberly's personal cancer journey ...
In this episode of the Product Biz Podcast, I interview Michelle of Joyful Nest Design Co. and she shares her journey from a special education teacher to a successful home decor small business owner. She shares with you how she took her made-to-order business, adjusted the business model, and is now scaling it with more ease... which led to her FIRST four-figure Etsy month - which then DOUBLED the following month - and more.In this episode, you’ll learn:Michelle’s Journey: From special educat...
On today’s episode of The Product Biz Podcast, we interview Dylan Jarhaus who is an e-commerce expert of 13+ years and made over $1M in her first 5 years on Etsy. She also sells on Amazon and Shopify and teaches over 3000 Etsy sellers how to scale on Etsy through the Ultimate Etsy Course.By the time you finish listening to this jam packed episode, you’ll learn:How Dylan took her Etsy shop from 1 sale to $10,000 months in just 4 months... and then how she took her Etsy shop to a total of $1.7M...
How many times have you heard the phrase SALES FUNNEL and either wondered "what the hell does THAT mean?" or "HOW the hell do I do that for my business?"In today’s episode, I interview Tracy Matthews and she spills the beans on how to create automatic sales in your business.We’re talking the type of sales that come when someone opts in to your email list for your 20% off code… and then they actually use that coupon code and buy from you AND come back to buy AGAIN… from having the right sales ...
Have you ever thought about being a coach, educator, or speaker, where you are impacting others and changing lives with something you are passionate about and want to share with the world? Maybe you already are a coach... or maybe you've secretly had dreams of sharing your knowledge with others by becoming a coach.As you probably already know, I originally started Plant Based Beauty from a passion for DIY skincare that turned into a business without ever expecting it to. And then before I kne...
One of the BIGGEST pieces of feedback I hear from small business owners is… “I don’t want to talk about my products or business too much on Instagram because I feel like I might be bothering people.” “I don’t want to talk about my products or business too much on Instagram because I feel like I might just be talking about it TOO much.” “I don’t want to talk about my products or business too much on Instagram because I feel like people will get bored with what ...