The Product Biz Podcast by Monica Little Coaching

<p>If you’re a small business owner, you might feel like you are doing everything possible to grow your business… from SEO, Etsy, Instagram, TikTok, social media, Faire, your own website, Shopify, Amazon, markets and more… but nothing seems to get you closer to actually having consistent sales, to the point that it’s hard to stay motivated and show up for your business. Maybe you feel like you might be at a place where you need some help to get to consistent sales and growth, and maybe you’re even wondering “How ELSE can I grow my business further? How do I even get in front of MORE customers?” If you can relate, then this podcast is for you. Monica Little, owner of Monica Little Coaching, is a marketing, selling and business building coach for handmade product-based business owners. After obtaining a 4-year business degree and working over 8 years in marketing, she decided to leave her corporate job to start her own organic handmade skincare small business… and ended up growing her business to multiple 6 figures through organic marketing and grit. Now she’s sharing how you, too, can grow your business and see your dreams come to life. Listen in for step-by-step tips and tricks to help you take your business to the next level so you can have more sales, more customers and more excitement in your business! Learn more at www.monicalittlecoaching.com ⓒ 2023 Monica Little Coaching </p>

Exclusive access: Live hot seat coaching + Q&A on how to grow your business

This episode is an EXCLUSIVE Q&A within the pop-up Facebook group that I hosted for small business owners after my LIVE training on How to Create a THRIVING Product Business WITHOUT Relying on Markets. Here are some of the amazing questions small business owners submitted that were answered during this hot seat Q&A for you to learn from, too:WHOLESALE- How do you grow your wholesale business?- How do you get your products into local stores?- Is it possible to reach your goals without ...

10-23
01:57:10

How to build momentum as a business owner so you see actual results

By now, you probably already know the importance of marketing. Because marketing is what gets you in front of more people. If you aren't getting in front of people, you won't have any customers. If you don't have any customers, you aren't making any money! Most small business avoid marketing because it just doesn't come naturally… but here’s the thing, no one and I mean no one was born a natural marketer or a natural promoter or a natural salesperso...

10-16
23:02

What role to hire for first in your business and why you need to do it NOW

A big part of productivity is working on the RIGHT things. These are the projects, tasks, skills, that actually move the needle in your business. And another big part of productivity is making sure the RIGHT things aren’t getting the bare bones, the crumbs, the leftover, the barely-there energy because all of your main energy has been spent on OTHER areas of your business that AREN’T necessarily the “right” things to be focusing on. If you’re struggling to mak...

10-09
47:14

How to stop wasting your time and be more productive in your business

The million dollar question: “I have SO much to do in my business AND I have so many responsibilities in life, how can I get MORE done with the amount of time that I do have?” “How can I get MORE done so I can see results SOONER?” We’re diving deep into these questions during today’s episode of The Product Biz Podcast… and the answers are going to completely shift how you look at your business and how you run your business. Because at the end of the...

10-02
35:02

The backbone of your business: understanding the problem that your product solves

There are two COMMON challenges most small business owners face which costs them THOUSANDS:The first challenge is not knowing what problem their product solves.The second challenge is DOUBTING the significance of that problem.Knowing the specific problem your product solves is the backbone of your branding, your marketing, your overall business strategy. Knowing this can create GREAT pieces of content for social media vs. generic, vanilla, boring pieces of content on social media that leads t...

09-25
28:04

Instagram honesty hour: How far will posting "rich" content get you in today's day and age?

It’s time for a little bit of honesty hour involving Instagram, if “rich” content is enough, and if you can expect to see success, or even growth, on Instagram when you are getting less than 200 views per reel or a handful of likes per post.During this episode of The Product Biz Podcast, you'll learn why your content might be falling flat, how to use your engagement to test your messaging with every single post, how to calculate how many sales to expect from each post based on your engagement...

09-19
40:45

The power of proximity

As an introvert who is learned to be super independent from an extremely young age… I didn't realize the power of proximity until I started my own business.Back when I first started Plant Based Beauty, I was proud to do everything via me, myself, and I. I had a few small business owner friends who I met at markets that I would talk to about business every now and then, but I honestly felt awkward and out of place if I would ask them business questions. It didn't take long to realize that I di...

09-11
38:59

2 POWERFUL practices that will transform your business AND life

Did you know that your brain processes MORE data in just 30 seconds than the Hubble Space Telescope has in its ENTIRE lifetime? Yes, you heard that right. And when you learn how to harness this incredible superpower of aligning your subconscious and conscious mind with SIMPLE practices you can do TODAY, you start to see results without the hustle or burnout or brain fog. Today, we're taking this topic and diving deep into 2 POWERFUL practices that will transform the results you see in busines...

09-04
52:40

Exclusive access: Live Q&A on how to grow your business

This episode is an EXCLUSIVE Q&A within the pop-up Facebook group that I hosted for small business owners after my LIVE training on How to Create a THRIVING Product Business WITHOUT Relying on Markets. Here are some of the amazing questions small business owners submitted that were answered during this Q&A for you to learn from, too:"What are your thoughts on AI? I see lots of people using it.""What do you think is the best platform to sell handmade products?""What do you think about ...

08-28
01:34:01

Overcoming the small business owner's curse

In this episode of the Product Biz Podcast, we dive deep into something I like to call "The Small Business Owner's Curse"— which is a challenge that almost EVERY single. small business owner faces when they go from their initial success... to long-term growth. If you’ve ever felt like you’re stuck in a cycle of quick wins that are dwindling down weeky by week by week and are struggling to achieve something MORE, this episode is for you.In this episode, you'll learn:What the Small Business Own...

08-21
30:56

From Cancer Survivor to Healthy Snacks Small Biz Owner: The Fit Mama Foods Journey

In this week's episode, we sit down with Kimberly, the owner of Fit Mama Foods, an Arizona-based healthy snack small business, and hear her incredible journey from cancer survivor to small business owner. Kim's 2-time personal battle with cancer led her to create a line of truly healthy grab and go snacks... and joining Product Biz Academy has allowed her to get her story AND healthy snacks in the hands of more people. In this episode, you'll learn:How Kimberly's personal cancer journey ...

08-14
43:08

From Teacher to Small Biz Owner: How Michelle of Joyful Nest Design Co. Grew Her Home Decor Business with Product Biz Academy

In this episode of the Product Biz Podcast, I interview Michelle of Joyful Nest Design Co. and she shares her journey from a special education teacher to a successful home decor small business owner. She shares with you how she took her made-to-order business, adjusted the business model, and is now scaling it with more ease... which led to her FIRST four-figure Etsy month - which then DOUBLED the following month - and more.In this episode, you’ll learn:Michelle’s Journey: From special educat...

08-07
27:53

Lessons from a million dollar Etsy seller with Dylan Jarhaus

On today’s episode of The Product Biz Podcast, we interview Dylan Jarhaus who is an e-commerce expert of 13+ years and made over $1M in her first 5 years on Etsy. She also sells on Amazon and Shopify and teaches over 3000 Etsy sellers how to scale on Etsy through the Ultimate Etsy Course.By the time you finish listening to this jam packed episode, you’ll learn:How Dylan took her Etsy shop from 1 sale to $10,000 months in just 4 months... and then how she took her Etsy shop to a total of $1.7M...

07-11
29:05

How to create automatic sales with Tracy Matthews

How many times have you heard the phrase SALES FUNNEL and either wondered "what the hell does THAT mean?" or "HOW the hell do I do that for my business?"In today’s episode, I interview Tracy Matthews and she spills the beans on how to create automatic sales in your business.We’re talking the type of sales that come when someone opts in to your email list for your 20% off code… and then they actually use that coupon code and buy from you AND come back to buy AGAIN… from having the right sales ...

07-03
38:42

Growing a coaching business with James Wedmore

Have you ever thought about being a coach, educator, or speaker, where you are impacting others and changing lives with something you are passionate about and want to share with the world? Maybe you already are a coach... or maybe you've secretly had dreams of sharing your knowledge with others by becoming a coach.As you probably already know, I originally started Plant Based Beauty from a passion for DIY skincare that turned into a business without ever expecting it to. And then before I kne...

06-17
56:31

Do you feel like you're bothering people when you talk about your products on social media?

One of the BIGGEST pieces of feedback I hear from small business owners is… “I don’t want to talk about my products or business too much on Instagram because I feel like I might be bothering people.” “I don’t want to talk about my products or business too much on Instagram because I feel like I might just be talking about it TOO much.” “I don’t want to talk about my products or business too much on Instagram because I feel like people will get bored with what ...

06-12
32:11

The simplest hack to get comfortable talking on your Instagram stories for more sales

What’s the main reason why you DON’T talk on your stories consistently?Is it because you don’t like the sound of your voice and cringe to hear it when you playback what you posted… and you wonder what others will think about your voice, too?Is it because it literally takes hours to get the PERFECT 60 second clip to post on your stories… and it frustrates you to spend that much time to get it right?Is it because you don’t know what to say and are worried about being judged by others for not sa...

06-05
34:22

How to successfully grow a business when your products are priced MUCH higher than your competitors with Laura from The Necklace Studio

In today's episode, we interview Laura from The Necklace Studio who is a Product Biz Academy member that has seen some amazing growth!Before joining Product Biz Academy, Laura tried to run a business with a business partner that did not work no matter what they tried, which led to closing the business.Laura then started her own business and was worried about selling products at a high price point ($350 - $550) in a saturated market (jewelry).But in the year after joining Product Biz Academy, ...

05-22
23:44

The best way to use Chat GPT in your business

How amazing is it that a computer program can whip up blog posts, email campaigns, social media captions and more in the matter of seconds?How amazing is it that some small business owners are outsourcing their ENTIRE marketing department (blog posts, email campaigns, social media captions and MORE) to Chat GPT?The real reason this is amazing is NOT because of the "quick fix" that Chat GPT provides... the reason this is amazing is because the small business owners who DON'T hand over the rein...

05-15
18:47

4 TOP traits of highly successful people... that you can learn from being a beginner

Most small business owners only have FUN in their business when they are GOOD at what they are working on – when it comes easy, when they see success quickly, when they see results easily, when they feel they are the best of the best at it.Can you relate? Do you naturally have a shitty time when you are bad at something or are learning something new and it DOESN’T come easy to you?Well, let me ask you this… How much more likely would you see results if you had fun with the skills you were shi...

05-08
37:01

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