In this conversation, Greg Arthur and Nick Shackleton Jones explore the critical distinctions between education and learning, emphasizing the need for experience design in learning environments. They discuss the influence of social media on learning and development, the challenges posed by traditional learning models, and the importance of context in creating effective learning experiences. The conversation highlights the disconnect between theory and practice in learning, the rituals that often hinder progress, and the necessity for organizations to embrace real learning experiences over superficial metrics. In this conversation, Greg Arthur and Nick explore the evolving landscape of Learning and Development (L&D), discussing the moral dilemmas faced by professionals in the field, the impact of AI on education, and the importance of performance support and experience design. They delve into the challenges of leadership, the disillusionment many feel within the industry, and the need for a shift towards more meaningful learning experiences. The discussion highlights the reactive nature of the industry, the role of compliance, and the future of learning management systems, ultimately emphasizing the necessity of swimming against the tide to create impactful learning environments.TitlesRethinking Education and LearningThe Influence of Social Media on LearningSound bites"Why don't people change?""It's a moral dilemma in L&D.""Do I want to step out of line?"Chapters00:00 Education vs. Learning: A Fundamental Distinction05:47 Conformity and Resistance to Change in Learning11:19 Experience Design: Lessons from Other Industries17:13 Transformative Experiences: The Power of Small Interactions27:57 The Disconnect in Job Advertisements32:47 Adapting 5DI for Real-World Applications39:38 The Metrics of Success in Learning50:06 The Birth of Learning Design55:33 Revolutionizing Training for New Consultants01:00:37 The Role of Learning Management Systems (LMS) and Experience Platforms (LXP)01:06:49 The Evolution of Wearable Technology and User Experience01:16:13 Swimming Against the Tide: The Role of Learning in GrowthKeywordseducation, learning, experience design, social media, learning development, instructional design, performance support, data-driven learning, organizational change, engagement, Learning and Development, AI in Education, Performance Support, Experience Design, Leadership, Compliance, Future of Learning, Technology in Learning, Social Impact of AI, Career Choices in L&DTakeawaysEducation and learning are fundamentally different concepts.Social media influences the way learning and development discussions occur.Traditional learning models often fail to engage learners effectively.Experience design is crucial for creating impactful learning experiences.Contextual understanding is essential for effective learning.Small details in experience design can lead to significant learning outcomes.There is often a disconnect between learning theory and practical application.Organizations may adopt new language without changing underlying practices.Real learning experiences are often neglected in favor of traditional methods.Data-driven approaches in learning can sometimes lead to superficial metrics. It's a moral dilemma in L&D to choose between compliance and making a difference.Career choices in L&D often lead to a personal decision about impact.There's a dichotomy in available roles in the learning industry.AI is set to hollow out traditional education roles.Performance support is a key area where human input is
SummaryThe conversation explores the significant changes occurring in the industry, focusing on the relevance of skills, the importance of positioning, and the need for professionals to adapt to stay competitive. It highlights the varying responses individuals have to these changes, from actively engaging to feeling left behind.TakeawaysOur industry is undergoing significant transformation.The relevance of existing skills is in question.Many professionals feel unprepared for these changes.Positioning in the market is often neglected.Adapting to new skills is essential for success.There is a disparity in how individuals respond to change.Some are actively pursuing new opportunities, while others are passive.Professional development must be prioritized.Understanding market dynamics is crucial for career growth.Engagement with industry changes is necessary for relevance.TitlesNavigating the Shifting Landscape of Our IndustryThe Relevance of Skills in a Changing WorldSound bites"Chasing the bus is not enough anymore""We need to adapt to stay relevant""Understanding market perception is key"Chapters00:00 Introduction to the Conversation00:27 The State of Learning and Development (L&D)Keywordsindustry change, skills relevance, market positioning, professional development, career adaptation
In this conversation, Adam Harwood discusses the integration of AI in talent development and the importance of knowledge sharing within organizations. He emphasizes the need for curiosity and experimentation with AI tools, sharing personal experiences from workshops and internal sessions. The dialogue explores user stories, real-world applications, and the future of AI in HR, highlighting the significance of creating a culture that encourages exploration and collaboration.TakeawaysAI is a tool that can enhance talent development.Knowledge sharing is crucial for effective AI integration.Curiosity and experimentation are key to leveraging AI.User stories help illustrate practical applications of AI.Creating a culture of experimentation fosters innovation.It's important to start with real problems when using AI.Don't hesitate to share failures; they can be learning opportunities.Mixing different AI tools can optimize processes.Engaging in dialogue about AI can spark new ideas.The future of work will require continuous learning and adaptation.TitlesUnlocking AI's Potential in Talent DevelopmentNavigating the AI Landscape in the WorkplaceSound bites"You can't spell AI without HR.""AI can help solve real problems.""Don't rely on one tool, mix it up."Chapters00:00 Introduction to Adam Harwood and Genomics02:52 Exploring AI in Talent Development08:42 Understanding AI Fundamentals and Learning14:26 Knowledge Sharing and Internal Sessions20:19 User Stories and Practical Applications of AI22:19 Exploring AI Tools: A Hands-On Approach24:06 Real-World Applications of AI in Engineering26:01 Identifying Real Problems for AI Solutions27:28 The Impact of AI on HR Processes29:11 User Stories: Individual Experiences with AI31:36 Creating a Culture of Sharing and Experimentation34:06 Navigating Permission and Social Acceptance of AI38:09 Encouraging Experimentation and Curiosity with AI41:23 Identifying Problems to Apply AI Solutions42:35 Fostering Team Collaboration and Sharing Ideas44:59 Embracing Experimentation and Learning from Failure47:53 The Simplicity of AI Interfaces and Accessibility49:53 Building an AI Tech Stack and Continuous Learning52:46 Exploring AI Use Cases and Industry Trends55:11 The Future of Work and AI's Impact on JobsKeywordsAI, Talent Development, Knowledge Sharing, User Stories, Workplace Innovation, Learning and Development, AI Tools, Human-Centered Design, Future of Work, Experimentation
The Product Design for Learning Podcast - sponsored by Two Circles Design Studio. Learning Network discount code for CONNECT, is: twocircles10 TakeawaysThe Learning Network fosters a sense of belonging among its members.Community is built on trust and openness, allowing for safe discussions.Members range from newcomers to seasoned professionals, creating a diverse environment.The network provides opportunities for mentorship and professional growth.Success is measured qualitatively through member feedback and engagement.AI is a hot topic among members, with mixed feelings about its impact.The network evolves naturally with each new board, reflecting member needs.Events like Tea and Talk encourage informal networking and sharing.The Connect event focuses on the intersection of technology and humanity.The human element remains crucial in the face of technological advancements.SummaryIn this episode of the Product Design for Learning podcast, Greg Arthur engages with members of the Learning Network to explore the significance of community in learning and development. The discussion highlights the importance of belonging, the impact of the network on its members, and the transition from being a member to a board member. The conversation also delves into how success is measured within the network, current trends such as AI, and the future of the Learning Network, culminating in an overview of the upcoming Connect event.Timestamp00:00:01TitlesBuilding Community in Learning and DevelopmentThe Power of Belonging in Professional NetworksSound bites"The Learning Network fosters a sense of belonging.""Community is built on trust and openness.""AI is a hot topic among members."Chapters00:00 Introduction to the Learning Network02:55 Understanding Community in Learning and Development05:44 Creating a Sense of Belonging08:25 Impact of the Learning Network11:34 Personal Growth and Opportunities14:19 Measuring Success in the Learning Network17:04 Current Trends and Concerns in L&D19:43 Innovation and Evolution in the Learning Network21:22 Innovation Through Community Engagement25:31 Exploring Learning Communities27:30 The Future of Learning Networks31:43 Connect Event Insights
Keywordsskills frameworks, performance improvement, learning and development, EdTech, agile learning, AI in education, stakeholder engagement, data analytics, organizational culture, continuous improvementSummaryIn this conversation, Greg Arthur and Phil Lord-David delve into the complexities of skills frameworks within the learning and development (L&D) sector. They discuss the importance of starting with business outcomes rather than merely mapping skills to roles, the pitfalls of traditional frameworks, and the need for agility and iteration in skills development. Phil emphasizes the significance of understanding the real problems within organizations and the role of technology, particularly AI, in enhancing skills frameworks. The discussion also touches on the cultural context of skills, the separation of skills from performance, and practical steps for building effective skills frameworks.TakeawaysStarting with the right questions is crucial for success.Focus on business outcomes rather than just skills mapping.Agility and iteration are key in skills development.Understand the real problems employees face.Technology should enable insight, not just track completions.Skills frameworks should evolve over time.Engage with senior leadership to align on goals.AI can help make skills development more manageable.Don't let perfection hinder progress.Start small and build momentum.TitlesRethinking Skills FrameworksThe Agility of Learning and DevelopmentSound bites"Start where it hurts.""Tech is to enable insight.""Don't go into analysis paralysis."Chapters00:00 Introduction to Skills Frameworks02:38 The Right Questions for Skills Frameworks05:32 Rethinking Frameworks: Beyond Monstrous Spreadsheets08:37 The Cost of Delay in Skills Development11:13 Identifying Key Skills: Where to Start14:13 The Relationship Between Skills and Performance16:58 Cultural Issues vs. Skills Issues20:02 The Role of Technology in Skills Development22:49 Iterative Approaches to Skills Frameworks25:54 Engaging Stakeholders in Skills Development28:36 Conclusion: Building a Dynamic Skills Framework31:16 Rethinking Skill Gaps and Business Outcomes33:35 The Role of AI in Skills Frameworks37:11 Essential Skills for Building a Skills Framework39:48 Navigating Resistance and Building Resilience43:44 Technology's Role in Learning and Development49:21 The Impact of AI on Skills Frameworks54:45 Actionable Advice for Implementing Skills Frameworks
Keywordsfuture of learning, learning and development, corporate learning, accessibility, inclusivity, data-driven learning, AI in education, generational perspectives, employee experience, decentralized learningSummaryIn this episode, Greg Arthur hosts a discussion with Jess, Toby, and David about the future of learning and development. They explore the uncertainty surrounding the future of learning, the importance of accessibility and inclusivity, and the need for corporate learning to evolve. The conversation delves into generational perspectives on learning, the significance of data-driven decision-making, and the impact of AI on learning and development. The speakers emphasize the importance of understanding the problems that learning aims to solve and the need for a decentralized approach to learning, where people help people. They conclude with a call to action for learning professionals to embrace change and leverage data effectively.TakeawaysThe future of learning is uncertain and difficult to predict.Learning will always exist, but the structure of L&D may change.Accessibility and inclusivity in learning are crucial for the future.Self-directed learning has proven to be powerful and effective.Corporate learning needs to fundamentally change to meet modern demands.Bad learning experiences should not be tolerated in organizations.AI can serve as a powerful tool for data management in learning.Learning should happen in the flow of work, not as a separate activity.Data is essential for understanding the effectiveness of learning initiatives.A decentralized approach to learning can enhance employee engagement and effectiveness.TitlesThe Uncertain Future of LearningAccessibility in Learning: A Vision for the FutureSound bites"The future of learning is uncertain.""Self-directed learning is powerful.""Data is the missing link in L&D."Chapters00:00 The Future of Learning: An Introduction01:17 Diverse Perspectives on Learning's Future05:23 Self-Directed Learning and Corporate L&D09:33 The Challenge of Bad Learning Experiences12:10 Generational Perspectives on Learning15:57 Bridging the Gap: Technology and Learning19:06 The Role of Employee Experience in Learning26:00 Starting the Transformation in Learning26:48 Mapping HR to Customer Experience28:32 The Importance of Genuine Outcomes29:50 The Future of Learning and Development31:27 Generational Shifts in Learning Expectations34:34 The Role of AI in Learning and Development38:07 Redefining Learning in the Workplace40:43 The Impact of AI on Content Creation45:07 The Challenge of Change in L&D49:06 Decentralizing Learning Experiences50:55 Transforming Online Facilitation53:52 The Role of Technology in Learning56:44 Data-Driven Learning and Development58:38 The Future of Learning and Data Management01:01:19 Understanding Learning Outcomes and Business Impact01:05:40 The Importance of Employee Experience01:07:55 Measuring Employee and Employer Value01:13:37 The Path Forward for Learning and Development
Keywordslearning design, cognitive neuroscience, attention, focus, engagement, product design, learning revolution, digital detox, future of learning, organizational learningSummaryIn this episode, Greg Arthur interviews Lauren, the Learning Pirate, about the intersection of cognitive neuroscience and learning design. They discuss the outdated models in the learning industry, the importance of understanding how the brain works, and the need for a revolution in learning practices. Lauren emphasizes the significance of designing learning experiences that cater to individual differences and the role of attention and focus in effective learning. They also explore the impact of technology on learning, the necessity of digital detox, and the future of learning and development in organizations.TakeawaysThe brain is the primary client in learning design.Outdated models in the learning industry hinder progress.Understanding cognitive neuroscience can enhance learning design.Attention and focus are critical for effective learning.Designing for individual differences is essential in learning.Digital detox can improve focus and learning outcomes.Learning is a fundamental human process that needs attention.The future of learning requires a shift in understanding human behavior.Engagement metrics often do not reflect true learning outcomes.A collaborative approach is necessary for effective learning design.TitlesRevolutionizing Learning DesignThe Science Behind LearningSound bites"Learning is hard.""We are in feedback loops of shiny tools.""Can we learn how to learn better?"Chapters00:00 Introduction to Learning Design03:03 The Role of Cognitive Neuroscience in Learning05:59 Bridging the Gap: Translating Science into Practice09:06 Designing for Individual Differences in Learning12:00 Attention and Focus in Learning Design15:03 Evaluating E-Learning Experiences18:02 The Importance of Practical Application in Learning20:57 Reactions to New Learning Approaches24:08 The Need for a Learning Revolution30:41 Understanding Learning and ROI in Organizations33:47 The Impact of Technology on Learning Behavior36:18 Managing Attention in a Distracted World41:03 The Journey of Learning and Personal Growth44:41 Challenges in Learning and Development50:37 Starting Points for Effective Learning54:47 The Future of Learning and Development
KeywordsAI, production, technology, human skills, learning design, tools, job security, generative AI, digital intelligence, critical thinking, AI, collaboration, creativity, future of work, human skills, technology, problem-solving, innovation, prompt engineering, decision-makingSummaryIn this conversation, Greg Arthur and Ross Stevenson explore the role of AI in production, emphasizing the importance of human skills and critical thinking in leveraging AI tools effectively. They discuss misconceptions about AI's impact on jobs, the necessity of a human-centric approach, and the challenges of navigating the growing landscape of AI tools. The conversation highlights the need for a balanced perspective on AI, recognizing it as a tool that should complement human capabilities rather than replace them. In this conversation, Ross and Greg explore the evolving role of AI in problem-solving and creativity, emphasizing the importance of human collaboration and critical thinking. They discuss how AI can serve as a tool to enhance decision-making and innovation, while also cautioning against over-reliance on technology. The dialogue highlights the need for individuals to maintain their skills and adapt to the changing landscape of work, as well as the potential future implications of AI on society.TakeawaysAI is not a new concept; it's an evolution of existing technology.Generative AI allows more people to become 'amateur builders'.Critical thinking should not be outsourced to AI tools.Human skills are essential for effectively using AI.Overreliance on AI can lead to de-skilling.AI tools should be seen as extensions of human capabilities.Not all tasks require AI; traditional tools can be effective.The hype around AI can lead to inflated expectations.Trial and error is crucial in implementing AI solutions.A human-first approach is necessary for successful AI integration. AI should be viewed as a collaborative partner, not a replacement.Human thinking is essential in guiding AI's capabilities.Experimenting with AI can lead to innovative solutions.Critical thinking and creativity remain vital in the age of AI.Prototyping should focus on feedback rather than perfection.AI tools can enhance decision-making but should not replace human judgment.Understanding the context is crucial for effective AI use.Investing in human skills is essential for future job security.Prompt engineering is about clear communication with AI tools.The future of work will require a balance between human skills and AI capabilities.TitlesAI in Production: A New EraThe Human Element in AI UtilizationSound bites"It's not just AI did it all.""You can innovate bad practices.""Common sense will prevail."Chapters00:00 Introduction to AI in Production03:27 The Importance of AI in Production06:36 Misconceptions About AI and Job Security11:12 The Role of Human Skills in AI Utilization16:08 Navigating the AI Landscape22:00 The Future of AI in Business23:18 The Early Days of AI and Its Context24:22 Understanding AI's Role in Project Management27:29 Human-Centric Approach to AI Utilization30:22 The Binary Nature of AI and Its Limitations32:03 Trial and Error in AI Integration34:50 AI as a Collaborative Partner39:39 The Future of AI in Design and Content Creation43:48 The Role of AI in Creative Industries46:07 Mindset and Human Skills in the Age of AI50:04 Prompt Engineering and Effective AI Interaction56:09 The Future of AI and Human Collaboration
KeywordsLearning and Development, Startups, HR, Experiential Learning, Stakeholder Management, Problem Solving, Employee Training, Corporate Learning, Self-Awareness, Learning CultureSummaryIn this episode, Greg Arthur and Nick Bilotta discuss the unique challenges and opportunities of Learning and Development (L&D) in startup environments. They explore the importance of experiential learning, the role of HR in startups, and how to effectively manage stakeholders. The conversation emphasizes the need for L&D professionals to view themselves as problem solvers and to meet learners where they are. They also touch on the significance of intention and reflection in the learning process, and the value of practical tools like checklists and templates. The episode concludes with advice for those working in startups and the evolving nature of L&D.TakeawaysStartups require a unique approach to Learning and Development.Experiential learning is crucial in fast-paced environments.L&D professionals should view themselves as problem solvers.Intent and reflection are key components of effective learning.Checklists and templates can be more valuable than elaborate training programs.Understanding the business needs is essential for L&D success.Stakeholder management is critical in learning initiatives.Learning should be integrated into the daily workflow.The culture of a startup can foster open communication and collaboration.Failure is a valuable teacher in the startup landscape.TitlesNavigating Learning and Development in StartupsThe Startup Survival Guide for L&DSound bites"Learning is about survival in startups.""Managers are not a different species.""Failure is the best teacher."Chapters00:00 Introduction to Learning and Development in Startups03:01 The Unique Challenges of Startups05:57 Survival Mode: The Startup Mentality09:00 When to Introduce Learning and Development11:56 The Evolution of HR and Learning14:45 Experiential Learning in Startups17:51 Reframing Learning Requests20:49 Stakeholder Management in Learning and Development28:21 Navigating Stakeholder Dynamics29:59 The Importance of Audience-Centric Design31:58 The Value of Practical Tools in Learning35:57 Fostering Self-Awareness and Growth38:51 Rethinking Learning and Development Roles41:57 The Challenge of Adult Learning45:42 Intentional Learning and Reflection48:55 Understanding Business Needs in Learning51:53 Advice for Startups in Learning and Development
pdfl - ep16 - show notesThe Future of L&D Conferences: Breaking the Mould with Anamaria Dorgo and Dinye HernandaEpisode SummaryIn Episode 16 of Product Design for Learning, host Greg Arthur is joined by Anamaria Dorgo, Learning and Community Consultant at Handle with Brain, and Dinye Hernanda, Founder and Learning Designer at haus of ilmu. Together, they explore the current state of learning and development (L&D) conferences, discussing what works, what doesn’t, and how a shift towards more participatory, community-led formats could transform the way L&D professionals gather, collaborate, and grow. From personal experiences to organising their own “nonference”, this is a candid, insightful conversation about designing conferences that actually enable learning.Guest Profile🎙 Anamaria DorgoRole: Learning and Community Consultant at Handle with Brain Highlights:Creator of L&D Shakers, a global community of practiceSpecialises in learning experience design, social learning, and facilitationAdvocate for experimental formats and inclusive peer learning🎙 Dinye HernandaRole: Founder & Learning Designer at haus of ilmu Highlights:Extensive experience building L&D functions in startups and scale-upsFocuses on leadership development, inclusion, and climate-conscious learningAuthor of a widely discussed article critiquing conventional L&D conferencesKey Take-AwaysTraditional L&D conferences are often passive, overly scripted, and fail to reflect how professionals actually learn.A lack of diversity in voices, especially from practitioners, limits the relevance and impact of many events.Conferences need more participatory design, including workshops, discussions, and collaborative formats.The L&D Shakers Nonference serves as a successful example of flipping the script—centred on co-creation, experimentation, and community energy.The future of L&D events lies in designing for practice, not just performance—highlighting real stories, including failure, and welcoming all levels of experience.How Did You First Engage with L&D Conferences?Dinye Hernanda: Her first major L&D event was Online Educa Berlin, where she engaged as a speaker, attendee, and behind-the-scenes contributor. While she valued the exposure, she found the experience overly polished and lacking deeper learning impact.Anamaria Dorgo: Also attended OEB, describing it as large, impersonal, and not designed for solo attendees. Although it was energising to be among peers, she noticed a lack of deliberate structure to encourage meaningful networking or engagement.What’s the Current State of Learning Conferences?Anamaria: Described most conferences as content-heavy marathons with minimal design for participant interaction. Often overwhelming, with too little reflection space.Dinye: Argued that most L&D conferences contradict what L&D professionals themselves advocate: learning isn’t an event. Conferences should embody the principles we preach—yet most don’t.Where Are We Missing Opportunities?There’s a need for more voices from actual practitioners, not just polished...
PDFL_EP15_SHOW NOTESHow MAAS Marketing Elevates Learning Products Through Marketing Integration | Episode 15Episode SummaryIn Episode 15 of the Product Design for Learning podcast, host Greg Arthur welcomes Ashley Hinchcliffe and Hannah Clark from MAAS Marketing. Together, they unpack why marketing is not just a final step, but a continuous thread in learning product design. The conversation dives deep into the integration of marketing and L&D, the importance of audience research, avoiding the “tick box” trap, and building real learner engagement. Whether you’re in L&D, marketing, or product development, this episode is packed with insights you can act on today.Guest ProfileAshley Hinchcliffe is the Managing Director of MAAS Marketing, passionate about transforming how organizations think about learning engagement and ROI.Hannah Clark is the Marketing Director at MAAS Marketing, with a decade of experience in learning and development, specializing in audience-focused, data-driven campaigns that drive learner action.Key Take-AwaysMarketing should be embedded throughout the learning design process—not just at release.Audience research is critical to aligning learning products with real business and learner needs.L&D must own its brand narrative and prove value through measurable outcomes.Effective internal marketing relies on multi-channel, repeated messaging—not a single “big bang.”You can’t “out-market” a poor learning product; product-market fit is foundational.L&D teams need the confidence and data to push back and align learning with strategy.Questions Asked & Summarized AnswersHow would you summarize the marketing phase in learning product design?Ashley and Hannah challenge the idea that marketing is just a phase. They explain that marketing should start from the beginning, integrated into audience research, product development, and delivery to avoid creating irrelevant or unused products.Why does audience research matter in learning?The guests emphasize that understanding employee needs, motivations, and pain points helps design learning products that truly resonate—and that marketers and designers need to work together from the start.What’s the danger of marketing a bad learning product?Ashley points out that no amount of marketing can save a bad product. Once learners have a poor experience, it’s harder to win them back. Product-market fit and relevance are essential before launching campaigns.Why do “big bang” launches often fail?Hannah explains that one-off events like town halls or learning weeks create short-term noise but don’t lead to long-term engagement. Effective campaigns require repetition, consistency, and multi-channel strategies.Where should L&D teams start with marketing?Ashley recommends developing audience personas and identifying the “what’s in it for me” for each group. Hannah adds that L&D professionals must practice empathy, avoid personal bias, and meet learners where they already spend time (e.g., Slack, Teams, intranet).How can L&D shift from being a cost center to a value driver?Ashley and Hannah stress that L&D must align with business strategy, measure ROI, and proactively communicate its impact. Leadership buy-in and data-driven decision-making are key to transforming L&D’s internal reputation.Chapters and Time Stamps[00:00] – Introduction and Guest Welcome[02:00] – Meet Ashley Hinchcliffe and Hannah Clark[03:40] – Why Marketing is Not Just a Phase[06:30] – Understanding Audience Needs[10:00] – The ROI Crisis in L&D[17:00] – Where to Start: Building Personas and Messaging[25:00] – Why Big Bang Launches...
Data-Driven Learning Design: Insights from GSK’s Global Head of L&DEpisode SummaryIn this episode of Product Design for Learning, host Greg Arthur is joined by Carlo José, Global Head of Leadership and Learning at GSK. Together, they unpack how data, performance consulting, and design thinking intersect to build impactful learning strategies at scale. From debunking mobile learning myths to discussing the power of personas and practical ways to measure impact, Carlo shares rich insights from his global experience at GSK and HSBC. Whether you're a solo practitioner or part of a large L&D team, this episode is packed with actionable advice for designing smarter, data-informed learning products.Guest ProfileCarlo José is the Global Head of Leadership and Learning at GSK, based in London. With over a decade in L&D and nearly two decades across operations and service delivery, Carlo brings a unique blend of data fluency, leadership development, and user-focused design thinking. Previously, he held senior roles at HSBC and has led high-impact leadership programmes across global enterprises. Carlo is passionate about making data practical, using it not just to inform decisions but to drive meaningful learning outcomes.Key Take-AwaysData is a thread, not just a phase – It should be embedded across the entire learning lifecycle, from scoping to impact measurement.Performance consulting starts with empathy – Ask better questions before jumping into data or solutions.Personas are a tool, not gospel – Use them for direction, not as hard rules, and always supplement with live insights.You don’t need to be a data scientist – But you should be data-literate enough to avoid being misled or overwhelmed.Leadership development needs time and real-world data – Sometimes the ROI is years down the line, and that's okay.Polls, pulse checks, and social listening can be just as powerful as formal analytics.Focus more on outcomes than vanity metrics like attendance or completion rates.Questions Asked During the EpisodeHow do you approach data in the learning design process?Carlo sees data as both a standalone phase and a continual thread throughout the learning lifecycle. From identifying problems to measuring impact, data informs everything.How has your background in operations shaped your L&D practice?Coming from an operations background, Carlo brought a performance mindset to L&D, focusing on measurable outcomes and process improvement.Is data still as hot a topic in L&D as it used to be?While AI now dominates conversations, data is still foundational. Carlo explains how sentiment analysis and structured/unstructured data are becoming easier to leverage.How do you balance qualitative vs quantitative data?Carlo advises categorising data into textual, numerical, and opinion-based insights, all of which have value at different stages of product development.How do you stop teams from being overwhelmed by data?Keep it scoped, work with data partners where available, and use user-friendly tools like ChatGPT and poll surveys for fast insights.Are personas still relevant in modern L&D design?Yes, but they’re just one tool. Carlo uses them when available and combines them with user feedback loops like experience networks and shop-floor visits (Gemba walks).How do you measure long-term impact and behaviour change?It’s not always instant. Carlo shares an example from HSBC where a CEO pipeline programme showed ROI years after delivery via LinkedIn alumni...
Recruitment Realities in L&D: A Deep Dive with Andrew WelshEpisode SummaryIn this episode of Product Design for Learning, host Greg Arthur sits down with Andrew Welsh, Director of Digital Learning Solutions at Instinct, a specialist L&D recruitment agency. Together, they explore the evolving recruitment landscape within Learning & Development, covering topics such as market shifts, AI's role in hiring, and the growing demand for data-driven skills. Whether you're a candidate navigating a competitive market or an employer seeking to attract top talent, this conversation is packed with actionable insights and trends you need to know for 2025.Guest ProfileAndrew Welsh is a veteran in L&D recruitment, marking 14 years with Instinct, a Manchester-based, employee-owned agency specializing in digital learning and education-focused roles. His expertise spans interim and permanent hiring across the UK, with a growing footprint in the US and Europe. Known for his honest, people-first approach, Andrew brings a wealth of knowledge to this in-depth discussion on recruitment trends and challenges in L&D.Key Take-AwaysThe market has shifted from a talent-scarce boom in 2021–2022 to a more competitive candidate-heavy environment in 2024–2025.Permanent roles are down, with a significant increase in interim and contract-based hiring.AI skills and data literacy are rising in importance, but true implementation across L&D is still lagging.Remote roles increase competition, expanding applicant pools beyond local regions.Recruiter ghosting and inconsistent job titles remain industry pain points.Portfolios are essential for L&D designers and increasingly important for strategic roles.IR35 and gig economy regulations continue to influence hiring decisions.Questions Asked During the EpisodeWhat has 14 years in L&D recruitment taught you?Andrew shares how L&D has remained a personable, tight-knit sector with a community feel. He reflects on the post-lockdown hiring boom and the sudden market reversal in 2023 due to economic uncertainty.How do you handle inconsistent job titles and salary ranges in job ads?Andrew explains how recruiters dig deeper through vacancy consultations to reframe roles accurately and why salary transparency is crucial for both attraction and fairness.Where do you stand on tasks or case studies during recruitment?He distinguishes between reasonable tasks for permanent roles and the problematic nature of unpaid tasks for contractors, emphasizing value for time and fairness.Is it currently an employer's market?Yes—candidates must now work harder to stand out, as competition has increased and hiring processes have become more demanding.Why are recruiters ghosting more frequently?Andrew admits volume is a factor but stresses the importance of communication, especially post-interview, and outlines what Instinct does to avoid ghosting.What trends are emerging in the L&D recruitment market?A heavy shift toward contract roles (up to 84%) as organizations navigate headcount freezes and project-based needs. AI and data skills are becoming more requested, though adoption varies.How has political and economic uncertainty affected recruitment?While elections don't bring immediate certainty, post-budget clarity helps businesses plan hiring. Andrew notes reactions to economic policies play a bigger role than policies themselves.What role is AI playing in hiring and L&D?Mentions of AI tools in...
Mastering the "Understand" Phase in Product Design for Learning with Tom McDowallEpisode SummaryIn this episode of the Product Design for Learning podcast, host Greg Arthur sits down with Tom McDowall, Chair of The Learning Network, to dive deep into the "Understand" phase of the product design process. Tom explains why this phase is critical, sharing practical advice and strategies on assumption mapping, stakeholder engagement, and data analysis. Listeners gain insights into balancing fact and assumption, managing risk, and ensuring that learning solutions genuinely address performance challenges rather than merely looking engaging.Guest ProfileTom McDowall is the Chair of The Learning Network and a seasoned expert in learning design and product strategy. Known for his candid and pragmatic approach, Tom brings years of experience in tackling real-world performance issues through thorough research and data-driven methodologies. With a reputation for challenging the status quo, his insights help organisations move beyond superficial solutions to create impactful learning experiences.Key Take-AwaysHow would you summarise the "Understand" phase in 60 seconds?Tom stresses that the "Understand" phase is the most crucial step in the design process. It sets the foundation for all subsequent phases, and if done incorrectly, nothing else matters. He highlights that this stage involves rigorously examining assumptions and real facts, and the phase must be approached without shortcuts to mitigate unnecessary risk.What is assumption mapping and why is it important?Assumption mapping involves breaking down a client’s request into facts and assumptions. Tom uses this tool to clarify which parts of the brief are evidence-based and which are speculative. This clarity prevents the design process from veering off course and helps in making informed decisions that address genuine business risks.How do you deal with stakeholder pushback?Tom explains that pushback often comes in the form of pressure over deadlines and budgets. He advises identifying who truly controls these aspects (budget holders, timeline setters, and key decision-makers) to build alliances. Engaging those who may even disagree initially can provide a more realistic picture of the workplace and improve the overall output.How do you balance individual work with team collaboration during the "Understand" phase?Tom emphasises the value of interacting directly with stakeholders and end users. While solo work can lead to faster ideas, it risks missing crucial feedback. He recommends a mix of interviews, roundtable discussions, and group activities to challenge assumptions and enhance understanding, ensuring the process is inclusive and reflective of real-world conditions.What challenges and joys do you experience during this phase?Tom loves the early stages of gathering data through interviews and fieldwork but admits that analysing the data can be a tedious task. He suggests that delegating data analysis to someone who enjoys it, or using technological tools to assist, can help maintain momentum without compromising the quality of insights.How do you ensure your analysis communicates value?Effective data visualisation is critical. Tom argues that good visualisations should tell a story that stakeholders can understand at a glance—not just a collection of graphs. By clearly demonstrating the impact of potential risks and the benefits of informed decisions, you can secure stakeholder buy-in and move the project forward.What advice do you have for someone struggling with the "Understand" phase?Tom advises not to stress about perfection; incremental...
Human-Centred Design for a Skills-First Transformation | PDFL PodcastEpisode SummaryIn this episode of the Product Design for Learning podcast, host Greg Arthur is joined by Charlie Kneen from Solvd Together to discuss human-centred design for a skills-first transformation. They explore the realities of skills-based organisations, the pitfalls of traditional competency frameworks, and how businesses can genuinely embed skills-first approaches.Charlie shares his perspective on why many organisations are missing the mark with skills strategies, the importance of outcome-driven design, and how experience design can drive real behavioural change. They also tackle common challenges in workplace learning, the role of leadership, and how human-centred design can be applied at scale to shift organisational culture.Guest ProfileCharlie Kneen is a learning strategist and human-centred design advocate at Solved Together, a consultancy focused on solving business challenges through innovative design thinking. Charlie is passionate about rethinking traditional approaches to skills development, challenging the status quo in learning and development (L&D), and designing experiences that create lasting impact.Key TakeawaysWhat is a skills-first transformation, and why does it matter?Many organisations are rebranding traditional competency frameworks as "skills strategies" without changing their approach.A true skills-first organisation requires fundamental shifts in strategy, rather than just new tech or frameworks.Human-centred design helps companies rethink their approach by focusing on outcomes, not just structures.How do skills, competencies, and tasks differ?Competencies are often compound skills that vary in different contexts, making them difficult to measure effectively.A task-first approach focuses on what people need to do rather than broad, vague skills.Businesses should start with strategic goals, then work backwards to define the skills that drive those outcomes.Why are traditional skills strategies failing?Many organisations invest heavily in complex competency frameworks that don’t get used.There’s an overreliance on tech-based solutions that don't address the core challenges of skill-building.A skills-based organisation should be social and dynamic, rather than a rigid framework applied from the top down.How can organisations shift to a human-centred design approach?Start with the end goal: What is the business trying to achieve? Then design backwards.Prioritise real-world experiences over theoretical learning. Simulating real challenges leads to more effective learning.Adopt an outcome-driven design mindset: rather than focusing on content, focus on the experiences that will drive behavioural change.How can large organisations embed human-centred design at scale?Organisational change requires both top-down leadership buy-in and bottom-up employee engagement.Different teams and individuals may need different learning experiences to achieve the same overall transformation.Tracking data continuously, rather than relying on outdated pulse surveys, helps businesses stay agile in their learning strategies.Chapters and Timestamps[00:00] – Introduction to the EpisodeGreg Arthur introduces Charlie Kneen and the topic of human-centred design in a skills-first...
Exploring Learning as a System with Nick Petch – PDFL Podcast Episode 10Episode SummaryIn Episode 10 of the Product Design for Learning podcast, host Greg Arthur engages in a deep conversation with Nick Petch, a design-based researcher with over 20 years of experience in learning, strategy, and systems thinking. Together, they explore the intersections of innovation, learning ecosystems, and service design, challenging traditional approaches to L&D. Nick shares insights on how learning needs to shift from content delivery to fostering environments of experimentation, dialogue, and incremental innovation. The episode dives into the philosophical and practical aspects of designing for learning in complex systems, with plenty of real-world examples and thought-provoking concepts.Guest ProfileNick Petch is a multi-disciplinary designer and researcher whose work spans learning, design strategy, and systems thinking. Nick’s career has focused on building adaptive learning ecosystems that thrive in complex environments. He is passionate about applying innovation to service and product design, creating solutions that enable learning to happen naturally within work systems rather than as a separate entity.Key TakeawaysWhat does innovation mean in learning design?Innovation in learning is context-dependent. Without understanding the ecology of a system—whether organizational, cultural, or societal—true innovation is not possible.The focus should shift from large-scale solutions to small, incremental experiments that build "big ripples."Why is service design critical for learning?Learning and service design intersect in creating environments where learning emerges naturally.Effective learning isn't about standalone content but about embedding permission, opportunity, and motivation into the workplace environment.How can research unlock innovation?Research fosters a relationship with the learning context, allowing designers to work with the system rather than imposing fixes.Storytelling and narrative-based research are powerful tools for understanding what drives real change in a learning ecosystem.What’s the role of leadership in learning ecosystems?Leadership plays a vital role in modeling entrepreneurial attitudes toward learning.Managers who create low-risk opportunities for experimentation help establish a culture where learning is an integral part of work.Why is the current L&D model insufficient?L&D often focuses on volume and compliance instead of meaningful learning outcomes.Much of the content delivered is "authoritative knowledge written yesterday," which doesn’t adapt to the emergent and dynamic needs of learners.How can organizations foster a learning culture?Organizations should focus on systemic changes like job-task-based learning and monitoring behaviors instead of retrospective analysis.Providing permission for employees to experiment, fail, and reflect can lead to significant long-term growth.What does the future of learning look like?Learning will become more integrated into systems through narrative-driven approaches, real-time feedback, and even AI-driven apprenticeships.The focus will shift from creating content to designing environments that amplify signals of learning while dampening barriers.Chapters and Time Stamps[00:00] – IntroductionGreg introduces Nick Petch and the theme of the episode: innovation and systems thinking in learning design.[00:40] – Nick’s Background and PhilosophyNick shares his background in design-based research and why he sees learning as a systems-level challenge.[02:38] –...
Building Learning Products in Public with Laurie Barton – PDFL Podcast Episode 9Episode SummaryIn Episode 9 of the Product Design for Learning podcast, host Greg Arthur sits down with Laurie Barton, a learning product designer and community-led advocate, to discuss the concept of "building in public" and its transformative impact on learning products. Laurie shares insights into how engaging with communities and involving end-users throughout the product lifecycle can lead to more effective, authentic, and purpose-driven learning experiences. They also delve into the challenges, opportunities, and lessons learned when designing educational products collaboratively with stakeholders and learners.Guest ProfileLaurie Barton is an expert in learning product design and community-driven approaches. She currently works at The Alliance, where she oversees the development of certifications and learning products with a community-led go-to-market strategy. With a background in EdTech and customer success, Laurie is passionate about bridging the gap between users' real-world needs and the learning solutions they engage with.Key TakeawaysWhat does "building in public" mean for learning products?Laurie defines building in public as involving the community and end-users throughout the design process to create learning products that are truly impactful. This approach ensures learning solutions are relevant, user-friendly, and capable of driving real-world application.Why don’t more L&D teams adopt a product design mindset?Many learning teams fail to see themselves as product teams.Stakeholders often prioritize deadlines or preconceived ideas over audience needs.The disconnect between intention and implementation often results in underwhelming learning experiences.What are the benefits of a community-led approach?Creates more authentic learning products by integrating real-world user experiences.Builds advocacy and trust by involving users early and often.Encourages continuous improvement through user feedback and iteration.How do you decide what to include in your learning product?Laurie explains how The Alliance balances user feedback, market research, and competitive intelligence to prioritize the most impactful content. They aim for users to leave with actionable skills they can apply immediately in their roles.How does "building in public" help during MVP testing?Trusted focus groups or ambassadors are key for pre-launch refinement.Iteration with smaller cohorts prevents an overwhelming flood of opinions.Community involvement in testing ensures relevance and builds advocates for the final product.What lessons has Laurie learned about building in public?The Power of Community: Engage your audience to co-create impactful products.Let Go of Being the Expert: Facilitate learning rather than dictating it.Iteration Builds Trust: Embrace feedback and adapt continuously to create better experiences.Chapters and Time Stamps[00:00] – IntroductionGreg welcomes Laurie Barton to the podcast and introduces the topic of building learning products in public.[00:30] – Defining "Building in Public" for Learning ProductsLaurie explains what building in public means and why it’s crucial for designing impactful learning experiences.[02:20] – Why Laurie Embraces This ApproachLaurie shares her career journey and how her background in customer success informs her product-led approach to learning.[05:14] – Getting to the "Aha" MomentGreg and Laurie discuss the importance of delivering learning products that create trust and...
Navigating Market and Release in Learning and Development with Alice ThompsonEpisode SummaryIn this insightful episode of the Product Design for Learning (PDFL) Podcast, host Greg Arthur welcomes Alice Thompson, Development Partner at M&S. Together, they explore the intricacies of marketing and releasing learning products within a global organization. Alice shares her expertise in training international teams and emphasizes the importance of storytelling, audience understanding, and relationship building in effective learning product promotion.Guest ProfileAlice Thompson serves as a Development Partner at M&S, focusing on the international side of the business. With years of experience in learning and development, Alice is passionate about designing efficient training systems, leveraging internal expertise, and addressing the unique challenges of delivering high-quality learning experiences in diverse global markets.Key TakeawaysThink Like a Marketer Early On: Start considering your audience and marketing strategy from the initial stages of product design.Storytelling as a Superpower: Craft compelling narratives to make your learning initiatives resonate and drive engagement.Leverage Data and Insights: Use audience behavior and feedback to refine your approach continually.Build Relationships: Networking and maintaining open dialogue with stakeholders are key to understanding needs and building trust.Test and Iterate: Start small, gather feedback, and scale up effective ideas.Questions Explored in This Episode"Can you explain your role as a Development Partner at M&S?"Alice outlines her work with global teams to create efficient training methods. She emphasizes collaboration with franchise partners and owned markets to address challenges in delivering a consistent customer experience."Why is the market and release phase so critical?"Alice highlights this phase as the bridge between strategy and execution, focusing on delivering relevant content through the right channels to the right people."What are common mistakes in L&D marketing?"Alice reflects on her early missteps, such as overloading audiences without understanding their needs, and stresses the value of relationship building and audience alignment."How can storytelling improve learning product marketing?"Alice explains how storytelling can create emotional connections and communicate the value of learning initiatives effectively."What advice do you have for someone starting in this phase?"Alice recommends understanding your audience, leveraging the right channels, and continuously learning from both successes and failures.Chapters and Time Stamps[00:00] – Introduction to the EpisodeGreg introduces Alice and sets the stage for a conversation about marketing and releasing learning products.[01:04] – Alice’s Role at M&SAlice explains her work with international teams and the skills required to deliver impactful learning globally.[03:46] – The Importance of Market and ReleaseAlice discusses why this phase is essential for ensuring learning initiatives succeed.[07:00] – Audience Insights and Challenges in L&DA deep dive into the value of understanding audience needs and habits.[17:18] – Tips for Marketing Learning ProductsAlice offers practical advice for professionals new to the market and release phase.[36:33] – Lessons from Past MistakesAlice shares a candid account of a marketing misstep and the lessons learned.[43:47] – Tools and Techniques for SuccessAlice reveals her go-to tools and...
Leadership in Learning: The Future of Impactful L&D – Episode 7 with David JamesEpisode SummaryIn Episode 7 of the Product Design for Learning Podcast, host Greg Arthur welcomes David James, Chief Learning Officer at 360Learning and host of The Learning and Development Podcast. The episode dives deep into the concept of "Leadership in Learning," exploring how L&D professionals can move beyond process-driven approaches to become strategic partners driving real impact within organizations. David shares insights on redefining leadership in L&D, addressing skills gaps, and combating the "conspiracy of convenience" that undermines the function's potential.Guest ProfileDavid James is a seasoned L&D leader with over 25 years of experience. As Chief Learning Officer at 360Learning, he focuses on enabling organizations to close skills gaps effectively. He also hosts the popular Learning and Development Podcast, where he engages with thought leaders to challenge conventional approaches and inspire transformation in the industry.Key TakeawaysLeadership in Learning: True leadership in L&D requires recognizing the limitations of the status quo and driving change toward impactful practices that align with organizational goals."Conspiracy of Convenience": The entrenched status quo often leads to ineffective learning programs. Breaking this cycle requires L&D leaders to challenge stakeholders and push for meaningful change.Purpose-Driven L&D: Defining a clear purpose and aligning strategies with organizational priorities is essential for building credibility and achieving results.Earning Credibility: Unlike other C-suite roles, L&D leaders must actively prove their worth through measurable impact, moving beyond popularity metrics.Future of L&D: The shift toward skills-based learning and internal mobility highlights the importance of proactive, strategic L&D leadership to address evolving workplace demands.Questions AskedWhat does "leadership in learning" mean to you?David emphasizes that leadership in L&D is about moving beyond the expected and requested roles to set a vision that inspires stakeholders. It involves recognizing where the organization is, knowing what needs to be done, and taking strategic actions to benefit employees, teams, and the company.What are common barriers to implementing impactful L&D strategies?David introduces the concept of the "conspiracy of convenience," where stakeholders cling to ineffective models like traditional training because they’re easy to understand and implement. Breaking this pattern requires courage, analysis, and a willingness to challenge the norm.Why is L&D often seen as a "popular but not credible" function?David explains that many L&D functions focus on popularity metrics—like attendance and satisfaction surveys—that don’t demonstrate true impact. To earn credibility, L&D must focus on measurable outcomes such as skills development and business results.What differentiates successful L&D leaders?Successful leaders redefine their role by building partnerships, focusing on skills development, and aligning their strategies with organizational goals. Persistence, strategic consulting, and influencing stakeholders are key traits of impactful leaders.How can L&D professionals overcome execution challenges?David suggests starting with self-reflection on purpose and assessing organizational readiness. L&D professionals should focus on areas they can influence, use data to measure success, and communicate their impact to stakeholders effectively.Chapters and Time Stamps[00:00] – Welcome and...
Mastering Production in Learning Design: Insights from Matt Ash of ChangeablyEpisode SummaryIn this episode of The Product Design for Learning Podcast, host Greg Arthur delves into the nuances of production with Matt Ash, founder of Changeably and a seasoned expert in learning design. Together, they explore how to streamline production processes while maintaining creativity and quality, even when faced with challenging projects like compliance training. Matt shares lessons from his career, including award-winning projects and insights on balancing innovation with client expectations.Guest ProfileMatt Ash is a consultant, strategist, and founder of Changeably. With a background in learning design, Matt has spearheaded creative, award-winning projects, including films recognized at the Cannes Corporate Film Festival and New York Film Festival. He is an advocate for using agile methodologies in learning design to improve efficiency and elevate content quality.Key TakeawaysBalancing Creativity and Structure: Production thrives on creative freedom but demands clear scope, deadlines, and budget to avoid pitfalls.Client Collaboration: Effective communication and stakeholder involvement at every stage are key to navigating changes and ensuring alignment with project goals.Agile Production: Iterative approaches, rooted in discovery and regular review, can prevent scope creep and enhance output quality.Challenging Compliance Norms: Even compliance projects can be engaging and innovative when approached with an audience-focused mindset.Questions ExploredWho is Matt Ash, and what’s his approach to production in learning design?Matt shared his journey from creating early-stage e-learning to scaling an agency team and pioneering agile methodologies. His production philosophy focuses on consistency, audience-centric creativity, and aligning with business goals.How do you manage a multidisciplinary production team?Matt discussed the importance of giving filmmakers, developers, and designers creative freedom while aligning their outputs with project goals. This approach fosters innovation even in traditionally rigid fields like compliance.How can compliance learning be exciting and impactful?Using an audience-centric approach, Matt transformed compliance content into compelling narratives, earning prestigious awards. His work exemplifies how purpose-driven storytelling can elevate even the most mundane subjects.What are the essential pre-production elements for success?Matt emphasized the need for clearly defined scope, deadlines, and budgets. He advised conducting a robust discovery phase and identifying key goals to prevent misalignment during production.How do you handle mid-production changes?Flexibility and open communication are crucial. Matt shared how referencing agreed-upon goals and involving all stakeholders early on helps mitigate costly scope creep.What advice would you give to someone struggling with production?Matt recommended following the same structured processes you advise clients to use—pausing to reflect, sharing challenges, and seeking alternative perspectives to resolve issues effectively.Chapters and Time Stamps[00:00] – IntroductionGreg introduces Matt Ash and the episode’s focus on the art and science of production in learning design.[01:34] – Matt Ash’s JourneyMatt recounts his career highlights, including agile experimentation and managing award-winning creative teams.[04:43] – Making Compliance CreativeThe shift from dull compliance content to engaging, award-winning films is explored.[09:32] – Overcoming Creative Challenges with ClientsMatt shares...