The Product Marketing AI Podcast

In this episode of the Product Marketing AI Podcast, Sean welcomes Scott Brinker, VP of Platform Ecosystem at HubSpot and editor of chiefmartec.com. Known as the "godfather of Martech," Scott discusses his role, the endless growth of Martech tools, and why consolidation isn’t the best strategy. Scott explains his time-intensive tasks at HubSpot, like managing partnerships and staying updated on Martech trends. He also shares his favorite tools, including HubSpot, Reveal, and Descript, and why partnerships are crucial for long-term success. Scott and Sean delve into the rise of AI tools, noting that nearly 2,000 new tools have emerged in the past six months, mostly AI-powered. Scott emphasizes the balance between rationalizing tech stacks and exploring innovative tools to stay competitive. The discussion also touches on composability in Martech, highlighting its importance for optimizing workflows and customer experiences. Scott predicts that AI will make composability more accessible, simplifying complex tasks for non-technical users. For product marketers seeking budget for new tools, Scott advises framing the request around AI and automation benefits to improve efficiency without scaling headcount. Tune in for insights on Martech’s future and practical tips for product marketers. Learn more at chiefmartec.com and reach out to Scott at SJ Brinker on LinkedIn. Don't miss this episode packed with expert advice and innovative ideas. Get access to early bird discounts for The Product Marketing Summit in San Francisco. Check it out here Get 20% off riverside.fm when you use the code productmarketingAI

This episode is sponsored by ⁠riverside.fm⁠, the leading tool for podcast and video recordings. Visit ⁠riverside.fm⁠ and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan. Season 2 has seen us discuss the many varying paths that PMM's can take in their career. Jill Roberson has charted a novel path to VP of Digital Marketing at Velir. She outlines why the skills learned as a PMM Leader at Sitecore have set her up for success as a VP. She tells us how a thirst for knowledge and learning has fuelled her career, plus her favorite and most hated marketing tools. If you are looking to take the next step in your Product Marketing career DO NOT MISS THIS EPISODE Connect with Jill on ⁠LinkedIn⁠ Connect with Sean on LinkedIn Get 20% off riverside.fm when you use the code productmarketingAI

This episode is sponsored by ⁠riverside.fm⁠, the leading tool for podcast and video recordings. Visit ⁠riverside.fm⁠ and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan. What does it mean to be a true trailblazer? It's someone who breaks the mold and charts a new path for those following behind. Becky Trevino is the very epitome of this energy. She is one of the few PMMs who has made the transition from PMM leadership to overall responsibility for Product. She is also the 2022 Product Marketing Leader of the Year as awarded by the PMA. We discuss the importance of a great manager, what's involved with board-level presentations, and her favorite and most hated software tools. If you are looking to take the next step in your Product Marketing career DO NOT MISS THIS EPISODE Connect with Becky on ⁠LinkedIn⁠ Connect with Sean on LinkedIn   Get 20% off riverside.fm when you use the code productmarketingAI

The Product Marketing AI Podcast is back with a bang for Season 2. Kicking off with Elliott Rayner the CMO of ARION. This episode is sponsored by riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan. Elliott didn't follow a path, he created one. That path took him from Product & PMM roles in Adidas to Asics to the CMO of ARION, a running technology company. He is also an expert in residence with the Product Marketing Alliance delivering a course in Storytelling and uses those skills in his role. Technology plays a crucial role in supporting Elliot's productivity and enabling him to make better decisions as a CMO. Check out this episode to learn about his career path, his favorite Product Marketing AI tools, and his take on storytelling in PMM. Get 20% off riverside.fm when you use the code productmarketingAI Connect with Elliott on LinkedIn Connect with Sean on LinkedIn Check out Storytelling Certified.

Season 2 of the Product Marketing AI Podcast will return 2 weeks from now.   Our listeners are in for a treat not only because of the great lineup and guests but also because of a brand-new partnership I am announcing today with Riverside. By visiting Riverside.fm and using the code "productmarketingAI" you'll get an exclusive 20% discount off any Riverside individual plan. You can start for free by clicking here and using code "productmarketingAI" in the purchase box.

Jackie Palmer is the VP of Product & Industry Marketing @ Demandbase. She is also a very insightful and very fun podcast guest. We talked about how to manage corporate messaging after an acquisition, using your own software and why Slack, while amazing is the bane of her existence.  Check out Demandbase here. The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier. Sponsored by Gym-To-Market. Eat Lift Launch Repeat  Follow Jackie Palmer LinkedIn Follow Sean Broderick: Twitter | LinkedIn 

Consultancy or Agency. The words are used interchangeably but the distinction is essential. Devon O'Rourke has built the world's premier product marketing consultancy Fluvio from scratch. We talked about how they accelerate the effectiveness of existing PMM teams and of course his favourite and most hated tools.  Check out Fluvio here.  The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier. Sponsored by Gym-To-Market. The number 1 gym-obsessed apparel brand for marketers.  Follow Devon O'Rourke LinkedIn Follow Sean Broderick: Twitter | LinkedIn 

Project Management tools, can't live with em, can't live without em. One Product Marketer turned his disdain for Project Management tools into a Go-To-Market Platform called Ignition. That man's name is Derek Osgood and we chatted all about his company and some of his favorite and most hated Product Marketing tools.  Check out Ignition here The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier. Sponsored by Gym-To-Market. The number 1 gym-obsessed apparel brand for marketers. Coming soon on Shopify. Follow Derek Osgood Twitter | LinkedIn Follow Sean Broderick: Twitter | LinkedIn 

Podcast titles. Sometimes you want to go high brow, others you just want to rock a Drake pun.  Amanda Groves the Senior Director of Product Marketing at Crossbeam joins me to talk Champagne, her favorite Product Marketing tools, and the future of email as a communication medium. She tells us why Notion, Loom, and Full Story are her favorite tools, and while we are talking about drinking champagne, how she uses Crossbeam in her day-to-day. The first episode in a few months but it's a cracker. Don't miss it.  Check it out. The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier. Sponsored by Gym-To-Market. The number 1 gym-obsessed apparel brand for marketers. Coming soon on Shopify.  Follow Amanda Groves: Twitter | LinkedIn Follow Sean Broderick: Twitter | LinkedIn 

Jam Khan the SVP of Product Marketing at 6sense tells us what Product Marketing has in common with Icebergs. Hint, a lot of it is under the surface. He also outlines why the dark funnel of hidden activity is key to the growth of his favourite tool and favourite company 6sense. Don't miss his top 4 Product Marketing tools and the one he hates.  Check it out. The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier. Huge thank you to our sponsor LoopVOC. Check em out at loopvoc.com. Follow Jam Khan: Twitter | LinkedIn Follow Sean Broderick: Twitter | LinkedIn 

Maureen West, Vice President, Product Marketing Strategist at the Publicis Groupe breaks down the huge scope of responsibility that Product Marketers face and how to focus on the projects that matter. She highlights one part of the role that Product Marketers should NEVER do and gives us her favourite and most hated tools. Maureen is one of the most insightful voices in Product Marketing and you don't want to miss her take on storytelling at an agency and figuring out the differences between B2B & B2C buyers. Check it out.  The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier. Huge thank you to our sponsor LoopVOC. Check em out at loopvoc.com. Follow Maureen West: Twitter | LinkedIn Follow Sean Broderick: Twitter | LinkedIn 

Kimberlee West, Director of Product Marketing at Uniphore and the coolest Canadian PMM since April Dunford, breaks down the most time consuming parts of her Product Marketing job. We talk Artificial Intelligence, Global Product Marketing and having a 6sense for data. She breaks down how she thinks about personas, ICP, intent data and growth marketing. Do not miss this episode. The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier. Huge thank you to our sponsor LoopVOC. Check em out at loopvoc.com. Follow Kimberlee West: Twitter | LinkedIn Follow Sean Broderick: Twitter | LinkedIn  You can find out more Kimberlee's other business Kids Swag here

Lauren Culbertson, the CEO of LoopVOC breaks down the most time consuming parts of her Product Marketing job, and the tools she uses to make her life easier. Lauren outlines how she manages go-to-market launches, competitive intel and speeds up customer research using her own tools. We chatted loving and hating Asana and the advancement of Product Marketing tools in the past 3 years. The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier. Huge thank you to our sponsor LoopVOC. Check em out at loopvoc.com. Follow Lauren Culbertson: Twitter | LinkedIn Follow Sean Broderick: Twitter | LinkedIn  Check out Lauren's brand new Product Marketing Certification here. Get Customer Research Certified now. 

Alicia Carney the Head of Product Marketing at Lune breaks down the most time consuming parts of her Product Marketing job, and the tools she uses to make her life easier. Alicia outlines how she speeds up customer research, strategic messaging and content production. She also dropped a major Jira Smash Mouth comparison with some HubSpot fandom thrown in for good measure. The Product Marketing AI podcast is on a mission to make the lives of Product Marketers easier.  Huge thank you to our sponsor LoopVOC. Check em out at loopvoc.com.  Follow Alicia Carney: Twitter | LinkedIn Follow Sean Broderick: Twitter | LinkedIn  Check out Alicia's brand new course WTF is Go-To-Market here and climate change start-up Lune.  

The Product Marketing AI podcast is coming soon. The Product Marketing AI Podcast is on a mission to make the lives of PMM's easier. The average product marketer today does not have access to competitive intelligence, sales enablement, customer research, copywriting or Go-To-Market tools. We seek to change that by highlighting the tools that Product Marketers need to succeed. There are many podcasts which focus on the mindset and skillset that the best PMM’s employ but The Product Marketing AI podcast will focus on the toolset PMM's need to be effective. Each month we will be speaking to two Product Marketing leaders on the tools they love, the tools they hate, and how AI can make their lives easier, all in 15 minutes or less. Subscribe now. 

In this special Halloween bonus episode, Sean sits down with Emma Stratton, founder of Punchy and author of the best-selling book Make It Punchy, for an insightful conversation on powerful messaging and product marketing. Get a sneak peek of what’s to come at the upcoming Product Marketing Alliance Summit in London on December 4th-5th, where Sean and Emma will unpack pathways to PMM leadership, alongside industry icons like Tamara Grominksy and April Dunford.. Tune in as Emma shares the secrets behind her acclaimed VBF (Value, Benefits, Features) rule, plus the surprising power of focused startup messaging. Whether you're a seasoned product marketer or aspiring for the CMO role, this episode is packed with actionable tips, practical frameworks, and insights that will help you stand out from the crowd. Listen now, and don't forget to use code SPEAKER20 for 20% off your PMA Summit tickets!

He is back! In this episode of the Product Marketing AI Podcast, Sean catches up for the second time with Derek Osgood, founder and CEO of Ignition. Fresh off a late 2023 funding round, Derek spills the beans on the wild ride of fundraising and why staying fit keeps him sane. Derek reveals Ignition's killer plans for 2024. Think AI on steroids, making product launches a breeze, boosting team collab, and nailing marketing success metrics. He highlights their new AI models that dish out custom content and smart suggestions. Get a sneak peek at Ignition’s cool features. Derek shows how it crushes competitor analysis, pulls in customer feedback, and spots key product ideas. He also talks about “Chat GTM,” an AI tool that answers team questions with spot-on info. Tune in to see how Ignition is shaking up product marketing. For more, hit up www.haveignition.com or email Derek at derek@haveignition.com. Follow Derek Osgood: LinkedIn Follow Sean Broderick: LinkedIn

This episode is sponsored by ⁠riverside.fm⁠, the leading tool for podcast and video recordings. Visit ⁠riverside.fm⁠ and use code productmarketingAI to start recording studio-quality sound and video and get 20% off an individual plan. 🎸 Dive into the world of product marketing with a twist of rock 'n' roll! Harvey Lee, a maverick in the product marketing world and author of the thrilling "Backstage Pass," joins us to share his unorthodox journey and insights. How difficult is it to write a book? The answer is very. Everybody always feels like they have one good book in them. If you feel the same, listen in to find out how Harvey got to this point. . AI Tools - Harvey's Secret Weapons: Grammarly Go: It's like having a grammar guru in your pocket. ChatGPT: A brainstorming buddy for when you hit a creative wall. Otter AI: Transcription genius for the multitasking marketer. Connect with Harvey on ⁠LinkedIn⁠ Connect with Sean on ⁠LinkedIn⁠ Check out Harvey's new book ⁠Backstage Pass⁠ on preorder now