Preparing for a product management interview can feel like trying to read minds—what exactly are they looking for? In this episode, Todd Blaquiere, Joe Ghali, and Ryan Cantwell break down how to position yourself as the clear top candidate by understanding what interviewers are really evaluating: Do you want the job? Do they want to work with you? And can you actually do the job?The team shares practical tips on how to show genuine interest, build rapport through authentic conversation, and demonstrate your product thinking with clarity and confidence. They also explore how to approach common interview formats—like product sense and behavioral questions—so you can highlight your strengths without over-rehearsing.Whether you’re chasing your next PM role or just want to sharpen your interview game, this episode will help you prepare with purpose and present yourself like the professional they can’t wait to hire._If your next interview is around the corner—or even just on your mind—pull up a chair on the porch and let’s talk about how to show them you’re ready for the job._Time Stamped NotesIntroduction: Setting the Stage[00:00] Welcome – Todd, Joe, and Ryan introduce the topic and purpose of the episode.[02:15] Why it matters – Understanding what interviewers are really evaluating.The Three Core Questions[05:10] Do you want the job? – Showing genuine interest through curiosity and prep.[09:40] Do they want to work with you? – Building rapport and positive energy.[14:55] Can you do the job? – Demonstrating capability through clear examples.Preparing Like a Pro[20:25] Practice smart – Rehearse without sounding scripted.[25:10] Product sense – What good product thinking looks like.[30:35] Behavioral questions – Turning stories into proof points.Common Mistakes and Lessons Learned[36:00] Pitfalls – Avoid over-talking, vague answers, and low energy.[41:20] Mindset shift – Treat interviews as conversations, not tests.Wrap-Up and Key Takeaways[46:30] Final tips – Each host shares one key takeaway.[49:00] Closing – Encouragement to prepare intentionally and show authenticity. Help keep the Product Porch lights on by giving at Patreon.com/TheProductPorch.Join our email list and never miss an episode at theproductporch.com
Why are so many companies putting technology and cost savings ahead of the human experience? In this episode of The Product Porch, hosts Ryan Cantwell, Joe Ghali, and Todd Blaquiere dig into what’s really happening with customer service, and why product managers can’t afford to ignore it.They share personal stories of declining experiences and pockets of excellence, and explore how product managers can turn customer experience into a true competitive advantage. From using AI in customer support to working more closely with frontline teams, the conversation is packed with practical advice you can apply right away.If you’re a product manager who wants to stop the slide, build trust with customers, and make service a differentiator for your product, pull up a chair on the porch and let’s talk about how better experiences can drive real product impact.Time Stamped Notes:Decline in Customer Experience[00:55] UPS story – Example of declining customer service.[02:29] "We’re done" – Awkward interaction highlights lack of engagement.[04:43] Cost-cutting trend – Companies automate to reduce human interaction.[05:11] Data check – Forester study shows lowest-ever customer experience index.Good vs. Bad Customer Service Experiences[03:06] Southwest story – Example of excellent customer service building loyalty.[06:55] Pendulum swing – Service quality will rebound as customers push back.[07:30] Loyalty matters – Positive service drives retention and repeat business.The Role of Product Managers in Customer Experience[09:34] Whole product ownership – PMs own the journey from sales to support.[10:30] Practical tips – Empower sales, onboarding, and support with better tools and training.[13:30] Continuous discovery – PMs should shadow and meet with support regularly.[14:57] AI opportunity – AI frees time for deeper customer discovery.Defining Good Customer Experience in SaaS[24:29] SaaS example – Frictionless onboarding creates a smooth experience.[26:21] Anticipating needs – Effective FAQs and proactive support add value.[27:19] Using ChatGPT – AI troubleshooting often outperforms official docs.Conclusion and Closing Remarks[29:30] Key takeaways – Service as a differentiator, not an afterthought.[30:17] "CX is information" – Customer experience is about enabling with the right info.[31:00] Service as a frontline driver – Customer service is the product’s real face.[32:00] Closing – Reflections on empathy, trust, and support as core to product impact. Help keep the Product Porch lights on by giving at Patreon.com/TheProductPorch.Join our email list and never miss an episode at theproductporch.com
Ever wonder if product management is really different in hardware versus software? In this episode, hosts Ryan Cantwell and Joe Ghali dig into the nuances — and the common ground — between these two worlds.From myths about MVPs and iteration to the very real challenges of supply chains, tooling, and long development cycles, they unpack what makes hardware product management unique. At the same time, they highlight the transferable practices both sides can borrow, from prototyping and discovery to stakeholder management and risk planning.Along the way, Ryan and Joe explore what hardware PMs can learn from software’s iterative mindset, and what software PMs can gain from hardware’s rigor and discipline. The conversation is full of practical insights, surprising perspectives, and a reminder that product managers of all stripes have more in common than they think.Whether you’re in hardware, software, or somewhere in between, pull up a chair on the porch and discover how learning across disciplines can make you a stronger product leader.Time Stamped Notes:Introduction and Fun Fact[00:00] Welcome – Intro and setup for the discussion.[00:07] Proctor & Gamble – Launches a new product every 4.5 days.[00:25] Framing – Are hardware and software PM really that different?Exploring Product Management Differences[01:08] Skepticism – Hardware PMs often dismiss software-driven advice.[02:13] Defining hardware – Physical, tangible products with weight and substance.[03:30] Software bias – Most frameworks assume code, not compliance-heavy products.Understanding Hardware and Software Products[04:11] Value delivery – Hardware, software, and services deliver value differently.[05:20] Culture divide – Hardware PMs often roll eyes at “software-first” frameworks.[06:00] Org influence – Structures drive differences as much as product type.Agile and Product Management in Hardware[06:20] Agile ≠ product – Agile is process, not product management.[06:54] MVP myths – MVP isn’t “crippled” or deficient.[08:11] Hardware MVPs – Often demos, prototypes, or Wizard of Oz tests.[09:27] Tools differ – Core mindset stays the same.Learning from Each Other[09:46] Prototyping – Shared practice across hardware and software.[11:23] Customer rigor – Hardware PMs rely on deep customer input before investment.[13:10] Planning – Hardware forces stronger upfront planning.[17:36] Market analysis – Software PMs excel at continuous scanning.[19:00] Cross-learning – Both sides benefit from borrowing practices.Myths and Realities in Product Management[19:17] Myth-busting – Testing assumptions about iteration and risk.[19:36] Iteration speed – Hardware iteration slower, riskier than software.[21:45] Technical depth – Hardware PMs often need stronger engineering knowledge.[23:30] Reality check – Iteration exists in hardware, just looks different.Conclusion and Takeaways[23:59] Shared lessons – Each domain has practices worth adopting.[28:40] Perspective – Don’t dismiss techniques from “the other side.”[32:34] Closing – Hardware and software PMs aren’t that different.[34:41] Call to action – Go make product friends across domains. Help keep the Product Porch lights on by giving at Patreon.com/TheProductPorch.Join our email list and never miss an episode at theproductporch.com
Some say internal product managers aren’t doing “real” product work. Ryan, Todd, and Joe aren’t buying it. In this episode, they dig into the differences between internal and external product management, and why shifting your mindset, not your products, can give your career the biggest boost.External PMs get the spotlight with customer growth, revenue goals, and flashy product launches. Internal PMs deal with coworkers as customers, adoption that’s often mandatory, and success measured in efficiency or time saved. That doesn’t make the work less real, it just means the playbook is different. We discuss how internal PMs can dodge the “ticket taker” trap, run discovery without falling into proximity bias, and know when to stick with project mechanics versus when to step back and think like a product manager. They also break down why internal PM can be one of the fastest ways to sharpen your skills and prove your impact.If you’ve ever felt like your internal PM role doesn’t count, or wondered how to turn it into a career advantage, the porch is open, pull up a chair, and join the conversation.Time Stamped Notes:Introduction: Is Internal PM Real?[00:00] Setting up the question – Ryan, Todd, and Joe tee up the debate on whether internal PM counts as “real” product management.[02:15] Frustrations from the field – stories of internal PMs being dismissed as “just project managers.”Internal vs External: What Really Changes[05:30] Defining external PM – customers, revenue, growth, flashy launches.[07:20] Defining internal PM – coworkers as users, adoption is mandatory, success measured in efficiency and time saved.[10:05] Why the differences matter – mindset, not mechanics, shapes career growth.Dodging the Ticket Taker Trap[13:40] When internal PMs get stuck – how backlog triage turns into order taking.[15:55] Moving from tickets to outcomes – tying work to measurable efficiency and risk reduction.Discovery and the Danger of Proximity[20:10] What good discovery looks like – even when your users are down the hall.[22:45] Avoiding assumptions – why access doesn’t mean you know what coworkers need.[25:30] Practical tips – running interviews, validating real pain, challenging “just build this” requests.Project Mechanics vs Product Thinking[30:05] When execution dominates – rollouts with fixed deadlines and requirements.[32:20] When to step back – shifting into product mode to uncover problems worth solving.[35:15] Blending approaches – how internal PMs can flex between project and product.Career Acceleration Through Internal PM[40:00] Why internal PM is a bootcamp – faster cycles, broader skill-building.[42:10] Internal PM as a stepping stone – building credibility and positioning for future roles.[45:00] Final reflections – why internal PM is not just real product management, but a powerful path to growth. Help keep the Product Porch lights on by giving at Patreon.com/TheProductPorch.Join our email list and never miss an episode at theproductporch.com
Ever wonder how to position yourself in a job search the same way you’d position a product?In this episode, Todd Blaquiere and Joe Ghali welcome back resume and storytelling expert Nils Davis to talk about how product managers can stand out in a crowded job market by running their job hunt like a go-to-market strategy.We cover why resumes should read like short stories instead of laundry lists, how to uncover your true differentiators, and why research on the company and hiring manager is as essential as product discovery. Nils shares practical ways to frame your value, Todd talks about the mindset that sets you apart in interviews, and Joe highlights what hiring managers actually look for when reading resumes.If you’re job searching and tired of blending in with 50 other candidates, this episode will give you actionable strategies to treat yourself like the product and position your career for success.If you’re navigating the job market right now, pull up a chair on the porch and learn how to apply your PM skills to the ultimate product: you.References & LinksConnect with Nils: https://www.linkedin.com/in/nilsdavis/The Secret Product Manager HandbookSign up for the Product Porch NewsletterTime Stamped NotesIntroduction and Setting the Stage[00:00] Welcome and guest intro – Joe, Todd, and Nils set up the discussion around job search as product management.[01:00] Why job seekers struggle – Common pitfalls PMs face when trying to stand out.The Importance of Differentiators[01:19] What makes you different – Nils explains why generic claims like “customer-obsessed” don’t work.[03:45] Finding your edge – Examples of strong differentiators that hiring managers remember.Resume Strategies and Common Pitfalls[05:31] Why copy-pasting job descriptions fails – The trap of tailoring too literally.[08:15] Story-driven resumes – Using problems, actions, and outcomes to make impact clear.Crafting a Compelling Resume Narrative[12:10] The resume as a story – Nils shares how to highlight transformation and business impact.[16:40] Avoiding vague statements – How to show results with concrete outcomes.Interview Preparation and Mindset[19:38] Research like discovery – Treating hiring managers like users to understand their needs.[23:35] Todd’s interview mindset – Why you should never discount your value going in.Differentiators and Superpowers[27:57] Owning your superpower – How to identify strengths and communicate them with confidence.[30:15] A differentiator in action – Nils gives an example of turning platforms into revenue engines.[34:41] “Your obvious is your art” – Why what comes naturally may be your biggest edge.Final Thoughts and Key Takeaways[35:03] Key lessons – Differentiators, storytelling, research, and mindset for job hunting.[41:30] Where to find Nils – How listeners can connect for resume help.[43:02] Wrap up – Closing thoughts and sign-off. Help keep the Product Porch lights on by giving at Patreon.com/TheProductPorch.Join our email list and never miss an episode at theproductporch.com
Ever get told to “focus on outcomes, not outputs”... and then left with absolutely no clue what to do next?You’re not alone. Too many product thought leaders drop this phrase like it’s gospel, but rarely explain how to apply it. It’s a slogan, not advice, and it leaves real product managers stuck.This episode is the antidote. We break down what “outcomes over outputs” actually means, how to tell if your org is too focused on shipping, and what practical steps you can take to drive real results. We even play a game to help you build the muscle of spotting outcomes in the wild.If you’ve ever rolled your eyes at another vague declaration from a product influencer, get ready to fight back. Expect practical advice, real talk, and a few sharp takes on how to translate theory into results that actually get you noticed.For a conversation on how you can make outcomes work for you, pull up a chair on the porch.Time Stamped Notes:Introduction and Welcome Back Joe[00:45] Joe returns – Joe Ghali rejoins the podcast after a brief hiatus and kicks off the episode with the theme of focusing on outcomes over outputs.Understanding Outcomes vs. Outputs[01:45] Defining the terms – A clear breakdown of what we mean by "outcomes" and "outputs," and why the difference matters.Benefits of Focusing on Outcomes[04:00] Customer-first mindset – How outcome thinking leads to better user retention and improved experience.[06:30] Product Manager value – Outcomes help PMs level up by connecting their work to real impact and demonstrating strategic value.What Is “Outcomes Over Outputs”?[07:05] It’s a mindset – A principle, not a checklist.[08:00] Draw the line – If you can connect what you do to business outcomes, you instantly become more valuable to the organization.Game Time: Todd Tries to Stump Joe and Ryan[09:40] Is that an outcome? – Todd tosses a curveball: “I want to increase my batting average.” The crew debates if it's an outcome or an output.[10:40] Not all outcomes are equal – Outcomes are everywhere; it’s our job to find the right ones to influence.[11:40] Prioritize outcomes, not features – A nuanced but critical shift in how product leaders think and operate.Product Outcomes vs. Business Outcomes[14:36] Know the difference – Ryan breaks it down: product outcomes = customer impact, business outcomes = company impact.[15:42] Shared ownership – Everyone on the product team owns outcomes, not just the PM.Signs You’re Too Output-Focused[16:00] Champagne problems – If launch day is your high point, you're likely too output-focused.[19:15] The reality check – When performance reviews are tied to deadlines, how do we shift toward outcomes anyway?Ryan’s Outcome Maturity Model[20:00] Outcome maturity – Ryan walks us through how organizations evolve in their outcome thinking.[21:45] Moving forward – Tips for how teams can start becoming more outcome-focused.[23:15] Vacation mode – Joe shares a relatable example of outcome-thinking… while planning a family vacation.Outcome or Output? Game Show Edition[25:50] Salesforce integration – Sales says we're losing deals. Why that doesn’t mean you need a Salesforce integration.[27:00] Deadline drama – Leadership pushes for a Q3 launch. Ryan explains why that’s an output, not an outcome.[28:31] Support ticket drop – Reducing tickets to improve customer experience? Joe makes the case for outcome.[30:30] App store blues – Fixing reviews to save your rep. Ryan says hold up—it’s an output without deeper insight.Getting Started with Outcomes[34:30] Joe’s advice – Understand the “as-is” before you build the “to-be.” (Shoutout to Laura from Kimberly-Clark!)[35:35] Todd’s advice – Start by mastering the art of asking “why.”Key Takeaways and Closing Thoughts[39:08] Ryan – Don’t be intimidated. Use your 1:1s to talk about outcomes instead of project status.[39:40] Joe – Want to become more outcome-focused? Ask: “What are our customers' goals and pain points?”[40:15] Todd – Don’t let outcomes become theoretical. The magic is in attaching them to your product, measuring them, and taking your time. That’s why so many OKRs fall short—don’t rush it. Help keep the Product Porch lights on by giving at Patreon.com/TheProductPorch.Join our email list and never miss an episode at theproductporch.com
Ever wonder why people in your company speak in absolutes, when they’re really just guessing?In this episode, Todd and Ryan tackle one of product management’s sneakiest challenges: assumptions dressed up as facts. You’ll learn how to spot them, test them, and decide which ones are worth your time. They also share practical tips for how to push back on overconfidence without becoming the office buzzkill. You’ll get tools like hypothesis framing, assumption matrices, and yes, even a visual analogy of TAM, SAM, and SOM eating pie.You might think you're just making decisions, but you're probably making bets. This episode will show you the risks you've been taking all along, without even realizing it.Time Stamped Notes:Introduction and Setting the Scene[00:00] Assumptions wearing fact hats – Todd and Ryan set the stage with a playful analogy.[00:29] Product Porch welcome – Framing today’s conversation: assumptions masquerading as facts.The Problem with Assumptions[01:00] “We know this will work” – Why confidence often masks uncertainty.[02:00] Overt vs. quiet assumptions – Recognizing when assumptions go unspoken.Identifying and Validating Assumptions[03:40] PMs as assumption spotters – The product role in unmasking untested ideas.[04:30] Responsibility and risk – Why recognizing assumptions matters for product outcomes.Assumptions vs. Hypotheses and Bets[06:00] Hypothesis ≠ assumption – Breaking down the difference.[07:30] Fancy words, same risks – How “belief,” “bets,” and “hypotheses” disguise uncertainty.[14:50] Assumption = risk – Why framing decisions as bets clarifies the stakes.Practical Approach to Assumptions[18:30] Todd’s process – From “what we know” to testable hypotheses.[20:30] Not everything is testable – What to do when data isn’t available.[21:45] Breaking down baby hypotheses – Getting from big bets to testable ideas.Spotting Assumptions in Practice[22:30] Game time – Todd challenges Ryan to find hidden assumptions in a business pitch.[24:00] 8+ assumptions in one paragraph – How fast we stack untested beliefs.[30:30] Critical thinking tips – What to listen for and how to respond.Conclusion and Takeaways[38:00] Big takeaway: assumptions that can’t be undone are the most dangerous.[40:00] “Assumption pill” – Seeing the hidden code behind product decisions.[41:00] Assumption spotter, prioritizer, tester – A new PM identity.Closing Remarks[41:45] Sign-off – Todd and Ryan wrap up the episode with appreciation and a reminder to subscribe. Help keep the Product Porch lights on by giving at Patreon.com/TheProductPorch.Join our email list and never miss an episode at theproductporch.com
Why is it so hard for product and sales to get along?In this episode, Todd Blaquiere and Ryan Cantwell dig into one of the most persistent pain points in product management: why the product-sales relationship so often breaks down, and what we can do to fix it. Using role-play, real stories, and a few uncomfortable truths, they unpack how deal fit and product-market fit pull in different directions. Then they explore how to navigate those tensions without becoming the "chief no officer."You’ll walk away with practical ways to respond to sales requests, build trust without bending to every feature ask, and become the kind of product partner sales actually wants in the room.If you're tired of awkward relationships with sales, urgent "add it to the roadmap" requests, and never-ending feature tug-of-wars, pull up a chair on the porch. We’ve got ideas to calm the chaos, win more deals, and stop the swirl.Time Stamped Notes:Introduction and Setting the Stage[00:00] Fighting Like Siblings - Todd compares product and sales to his kids: always fighting, but capable of harmony.[02:45] Shared Goals, Different Worlds - The hosts introduce the recurring tensions between product and sales.The Product and Sales Relationship[06:10] Deal Fit vs. Market Fit - Sales chases deals; product chases strategy. It’s no wonder they clash.[08:30] Competing Priorities - Why product sees the long game and sales lives quarter-to-quarter.Common Frustrations and Misunderstandings[12:00] The Feature Firehose - Sales promises features that don’t exist. Product becomes the “no” team.[14:50] Roadmap Roulette - When shifting priorities make it feel like there is no real plan.Empathy and Understanding[19:30] Listen First, Then Build - How PMs can use empathy to cut through confusion.[21:15] What Sales Really Needs - Beyond features, it’s about confidence and clarity.Benefits of Collaboration[24:40] Sit in on Sales Calls - The quickest way to understand customers—and build better products.[27:10] Stronger Together - Real examples of when sales and product clicked.Effective Communication and Documentation[30:15] Tell Them What’s Coming - The value of visibility into roadmaps and release notes.[33:00] Docs That Actually Help - Tips on making product info sales-friendly.Building Trust and Reducing Assumptions[36:20] Stop the Swirl - Why clarity, transparency, and shared wins build trust.[39:00] The Relationship That Matters - Final thoughts on how to make product-sales work long term. Help keep the Product Porch lights on by giving at Patreon.com/TheProductPorch.Join our email list and never miss an episode at theproductporch.com
Ever feel like you're following frameworks, but still not sure if you're actually doing product management?In this episode, Todd Blaquiere, Joe Ghali, and Ryan Cantwell lay out their personal tier lists to define what makes product management real. They debate which principles are fundamental laws - those you can’t break without breaking product - and which are just flexible preferences shaped by context.From "outcomes over outputs" to stakeholder management, the conversation challenges conventional wisdom and surfaces surprising disagreements. It’s a candid look at what separates core product truths from passing trends.If you’ve ever struggled to know which product advice is worth following and which ones you can safely ignore, pull up a chair for this episode of the Product Porch.Time Stamped Notes:Introduction and Podcast Overview[00:00] Internal products – Is product market fit always required?The Product Management Tier List[00:35] Tier list concept – Sorting laws, principles, and practicesRyan's Tier List[02:25] The cone tip – Defining non-negotiables[04:00] Best practices – Flexible tools and methods[05:30] Trends – Temporary tactics and ceremoniesJoe’s Tier List[06:03] Product concert – Priorities in customer value and impact[07:00] JTBD – Why it’s core for Joe[08:00] Measuring success – Linking problems to business resultsTodd’s Tier List[08:22] Spinning top – Laws, principles, practices, style[09:30] Product law – Break these, break the product[10:28] Practices vs. principles – What’s flexible vs. fixedDebating Product Laws[11:00] “You are not the user” – Universal agreement[12:00] Outcomes over outputs – A debated essential[15:04] Team sport – When product requires collaborationProduct Principles[17:56] Saying no – Strategy and focus[20:00] Agile mindset – Beyond the process[22:30] Working with vendors – Can you still do product?Product Practices & Styles[24:38] Roadmaps, personas, roles – What shifts by org[26:00] Stakeholder management – Style or standard?[28:00] JTBD – Tool or foundational belief?Trends & Tools[34:36] Tools & templates – What doesn’t define product[36:00] Product market fit – Still relevant for internal teams?[38:00] Positioning – Practice, not principle[39:09] Product-led growth – Trend or truth?Takeaways & Close[39:28] Define your own tiers – What matters to you?[41:00] Training ≠ truth – Not all practices are essential[42:00] Share your tier list – Hosts want to hear from you Help keep the Product Porch lights on by giving at Patreon.com/TheProductPorch.Join our email list and never miss an episode at theproductporch.com
Why does imposter syndrome hit product managers so hard, and what can we do about it?In this episode, Todd Blaquiere and Ryan Cantwell dig into why imposter syndrome shows up so often in product management. From vague job descriptions to being accountable without real authority, they unpack what makes this role especially prone to self-doubt.We share personal stories, talk through common patterns like the imposter cycle, and ask the bigger question: is this about us, or the environments we’re working in?We also cover what managers can do to support their teams and why that nagging feeling might not mean you're broken. It might just mean you're growing.Before you second-guess your seat at the table, pull up a chair on the porch. This conversation might remind you why you’re exactly where you need to be.References & LinksProductPlan article — 92% of product managers report experiencing imposter syndromehttps://blog.academyofpm.com/p/imposter-syndromePubMed study — Research showing 70% of people experience imposter syndrome at some point in their careershttps://pmc.ncbi.nlm.nih.gov/articles/PMC10060463The Imposter Cycle (Pauline Clance) — The foundational model describing how imposter syndrome repeats itselfPDF downloadTime Stamped Notes:Introduction to Imposter Syndrome[00:00] Kicking off - Why PM is a breeding ground for imposter syndrome[00:28] Setting the vibe - Honest, practical, personal[01:03] Todd’s first PM gig - A story from the LA Times[03:00] 92% stat - Most PMs feel this wayPersonal Experiences and Imposter Syndrome[03:26] Humidity metaphor - PM creates the perfect climate[04:11] Type A vibes - Ryan on perfectionism[05:48] No map - Entering PM without a guide[07:00] Credentials gap - Everyone else seems legit[08:30] No control - But still on the hook[11:00] Feedback flood - Too much input, all the timeThe Imposter Cycle and Its Effects[12:18] The cycle - Overwork, success, repeat[14:00] Todd’s report - Proof through spreadsheets[16:00] Failure bias - We remember the bad stuff[17:30] What helps - Use feedback, play to your strengthsRisks and Implications of Imposter Syndrome[22:03] Vision blocks - Doubt clouds strategy[23:30] Trust erosion - Over-talking or going silent[24:30] Innovation drag - Self-doubt stifles creativityIndividual vs. Environment[28:39] Big Q - Is it you or the system?[29:30] Context matters - Good environments help[30:00] Growth signal - Maybe it’s not a flawHot Takes and Final Thoughts[31:21] Startup vs enterprise - Which fuels the doubt?[33:00] Metrics? - Not the magic fix[34:00] Good imposter syndrome? - Maybe a little humility helps[36:05] Final note - You’re not broken Help keep the Product Porch lights on by giving at Patreon.com/TheProductPorch.Join our email list and never miss an episode at theproductporch.com
Ever feel like you’re doing everything “right” in product management—and still not seeing results?From Agile to OKRs to product-led growth, there’s no shortage of shiny techniques promising success. But what happens when these so-called solutions fall flat?In this episode, we dive into the myth of silver bullet solutions—those magic product techniques that are supposed to fix everything overnight. We break down which tactics get overhyped, why they often fail, and how you can avoid the common mistakes that come with chasing the latest framework.If you’ve ever suffered through a standup that went nowhere or watched a new tool get hailed as the answer to all your problems, pull up a chair—we’re unpacking it all on the porch.Time Stamped Notes:Introduction and Podcast Overview[00:09] What is a silver bullet? – Defining the allure of quick fixes in product management[01:49] Examples in the wild – Roadmaps, new tools, and false hopeThe Temptation of Quick Fixes[03:09] Magic bullet mindset – Todd's workout analogy and business pressures[04:29] Quarterly pressure – Why QBRs drive poor decision-makingCommon Silver Bullet Techniques[05:35] The Agile trap – When scrum ceremonies go wrong[06:44] Misusing agile – The cost of skipping foundational work[07:41] Voice of the customer – When "talk to 10 customers" becomes a checkbox[09:27] Discovery dysfunction – Joe and Ryan debate real vs. fake discovery[11:00] Better metrics – Roadmap cadence and persona updatesSilver Bullet or Shot in the Foot Game[17:00] Round 1: Tools – Why software alone isn’t the fix[20:00] Round 2: Product demos – Celebrated or sabotaged?[22:30] Round 3: OKRs – Only as strong as your strategy[25:25] Round 4: Product-led growth – Misunderstood and misapplied[26:58] Round 5: Standups – Weaponized check-ins or true team huddles?Tier List of Techniques[29:16] Ranking the myths – F to A tier, no technique is sacred[31:33] Jobs to Be Done – Why even JTBD can fall flatAdvice for Product Managers[36:57] What to do when leadership drops a “fix” on you[38:00] Read the book – Why understanding the full context matters[39:28] Don’t protest, pilot – How to earn influence and adapt in real-timeTakeaways and Conclusion[42:05] Quick wins > magic bullets – Joe’s final advice[43:01] Learn to learn – Todd’s call for intentional practice[43:44] Porch games and product laughs – Wrapping it up with fun Help keep the Product Porch lights on by giving at Patreon.com/TheProductPorch.Join our email list and never miss an episode at theproductporch.com
Does being likable actually help Product Managers get ahead—or just distract from what really matters?In this episode, we dig into the balance between likability and results in product management. Do you really need to be liked to succeed? Or is trust and respect what really drives your career forward? Todd, Ryan, and Joe unpack how likability plays out in real product work—and why understanding this dynamic can transform how you manage stakeholders and grow your career.You’ll leave with practical ways to build trust, earn respect, and avoid the common pitfalls that hold back well-intentioned PMs.Pull up a chair and listen in if you're ready to rethink what drives your impact.Time Stamped Notes:Introduction and Overview[00:00] Warm welcome – Ryan, Todd, and Joe set the scene for a deeper look at likability in product management.[00:30] What does being likable even mean—and does it matter?The Likability Spectrum[00:49] Todd vs. Joe – Different reactions to being disliked.[01:40] Ryan prompts reflection: Should PMs invest in being liked?The Role of Trust and Results[02:40] The real currency – Why trust beats likability.[05:36] Cheerleading vs. critical thinking – the likability/results balance.[06:40] Trust as a strategic lever in career growth.Building Relationships and Trust[07:12] Likability in context – when it matters most.[11:46] Relationship-building tips from new team onboarding.[13:15] Empathy and respect > expertise when entering a new role.[15:13] Real-world example: breaking down silos with newsroom stakeholders.Practical Tips for Product Managers[17:57] Use empathy to engage stakeholders.[20:26] "Trust is earned, not given."[21:16] Get feedback early—don’t wait for the performance review.The Balance of Likability and Integrity[21:16] Why over-indexing on likability can backfire.[23:59] Integrity, not image – what carries you through hard times.[25:13] Transparency and owning mistakes build deeper trust.Takeaways and Closing Remarks[30:01] Be vulnerable – it’s a strength, not a weakness.[30:29] Avoid chasing the wrong signals—focus on trust and impact.[31:30] Likability is subjective—impact isn’t.[32:03] Wrap-up and invitation to reflect on your own likability mindset. Help keep the Product Porch lights on by giving at Patreon.com/TheProductPorch.Join our email list and never miss an episode at theproductporch.com
Ever feel like your product is slowly becoming just another version of the competition?In this episode, we talk about the pressures product managers and product leaders face when stakeholders push for feature parity and price wars. Joe Ghali, Ryan Cantwell, and Todd Blaquiere share real-world stories and practical strategies for resisting copycat requests, protecting your product strategy, and staying true to your customer value proposition.We’ll break down how to spot early signs of commoditization, how to align sales and product teams, and how strong market positioning—and a little courage—can set you apart.Tune in and learn how to lead with innovation, not imitation.References & Links- Dollar Shave Club Commercial- Liquid DeathTime Stamped Notes:Introduction and Setting the Stage[01:05] Pressure to copy competitors - Ryan shares his frustrations from 15 years in product management.The Danger of Copycat Product Management[02:41] Hotels shift to experience - Joe recounts post-9/11 changes in the hotel industry.[03:58] Sales pressures - Todd discusses empathy for sales teams and roadmap challenges.[04:31] Copycat feature pitfalls - Risks of losing product identity by mimicking competitors.[05:40] Recognizing commoditization - How to identify early signs of a product becoming a commodity.Winning with Differentiation[06:39] Failed copycat products - Stories illustrating the cost of copying competitors.[08:27] Dollar Shave Club example - How unique monetization and branding created success.[10:30] Liquid Death example - Building differentiation through bold branding and distribution strategy.[12:00] Competing beyond price - Focusing on customer experience and unique value.How to Handle Copycat Requests[14:26] Strategies for handling requests - Asking for validation and de-risking decisions.[16:30] Finding a middle ground - Balancing stakeholder requests without losing strategic focus.[18:41] Communicating value - Helping sales teams reframe customer objections.[19:45] Talking points for stakeholders - Techniques for responding to "be like the competition" requests.Aligning Sales, Product, and Strategy[19:57] Sales incentives and product alignment - Adjusting commissions to support new product goals.[22:30] Box-checking feature risks - Recognizing when a feature request is just a checkbox.[23:54] RFP challenges - Shaping customer expectations before tenders are released.Positioning and Company Values[28:49] Values as a decision filter - Using company mission to prioritize product decisions.[31:59] Positioning the competition - Shaping how customers view both you and your rivals.[33:30] Lessons from "I'm a Mac" - How clear positioning drives customer perception.[34:30] Building differentiated positioning - Methods to keep the product distinct and memorable.Key Takeaways and Closing Thoughts[35:25] Training and support as differentiators - Building loyalty through education.[37:13] Jobs-to-be-Done framework - Understanding emotional and social needs.[38:30] Importance of internal alignment - Selling your own team on the product vision. Help keep the Product Porch lights on by giving at Patreon.com/TheProductPorch.Join our email list and never miss an episode at theproductporch.com
What should you actually do when AI shows up in your job?In this episode, we take a grounded look at how product managers can respond when a new era of technology—like AI—starts shifting expectations. Drawing lessons from the past (like the rise of email and automation), we unpack what’s really happening to productivity, why it feels like workloads are increasing, and how to tell whether you’re falling behind or just caught in the noise.We also share real strategies product managers are using today to stay valuable—like becoming the go-to for new tools, focusing on process improvements, and asking better questions at work.Listen in to get practical advice that cuts through the hype—and shows you how to stay valuable as your role evolves.References & LinksPMC Study – “Keeping up with work email after hours” by PubMed Centralhttps://pmc.ncbi.nlm.nih.gov/articles/PMC8782676/Forbes Study – “AI tools and employee workload” (July 2024)https://www.forbes.com/sites/bryanrobinson/2024/07/23/employees-report-ai-increased-workload/Economic Policy Institute – Research on productivity vs. wage growthhttps://www.epi.org/productivity-pay-gap/University of California Study – On task switching and cognitive load (23-minute recovery stat)https://ics.uci.edu/~gmark/chi08-mark.pdfHidden Figures (Film Reference)https://www.imdb.com/title/tt4846340/Time Stamped Notes:From Hospital to Headset: Ryan’s Story[00:00] Opening and housekeeping - Todd kicks off with a Patreon plug and reviews ask.[01:03] Health scare - Ryan shares details about his emergency surgery and rare syndrome.[02:00] Living with cyclic vomiting syndrome - Raising awareness and encouraging empathy.Is AI Helping—or Just Raising Expectations?[02:35] Setting the stage - Joe questions whether AI is boosting productivity or shifting expectations.[03:58] Value versus velocity - The team considers if AI tools truly deliver what they promise.[04:59] The speed trap - Instant response culture and its impact on mental load.The Email Trap: A Warning from the Past[04:12] PMC study on email - Todd references research showing faster comms led to heavier workloads.[05:11] Expectation inflation - The crew explores how “faster” led to “more.”[06:10] Slack and Teams - Modern tools continue the trend of reactive work.When More Content Isn’t Better: A Real Story[07:08] LA Times video push - Todd tells a cautionary tale from his newsroom days.[11:00] Productivity vs. value - Making more content didn’t lead to better outcomes.[12:30] Cognitive overload - Quantity undermined creativity and quality.AI Tools Are Supposed to Help—So Why Are We Busier?[13:38] Forbes study - 77% of AI users say their workload increased.[14:32] Managing AI like an intern - Todd explains the care and feeding required for effective AI use.[16:30] Prompting matters - Why lazy prompts lead to bad output and more rework.[17:30] Smart, but exhausting - Comparing AI to the smartest intern you still have to manage.Lessons from the Automation Era: Staying Relevant in Tough Times[19:33] The productivity paradox - Productivity rises, but wages and jobs don’t.[22:05] The middle class squeeze - Historical parallels to today’s shrinking roles.[24:21] What workers did right - Becoming the go-to, learning new tools, and shifting mindset.How to Stay Valuable as the Rules Change[27:34] Six lessons from the past - Todd outlines a checklist for staying relevant.[28:30] Don’t just check the box - Ryan advises curiosity and experimentation over passive learning.[30:00] Architect your own processes - Todd encourages product pros to build new ways of working.[32:25] Watch cognitive load - University of California study on task switching shows 23 minutes lost per shift.[34:30] Play to human strengths - Better questions, better communication, better decisions.[35:40] Final reflections - The team wraps with advice: don’t just survive—engage with change on your terms. Help keep the Product Porch lights on by giving at Patreon.com/TheProductPorch.Join our email list and never miss an episode at theproductporch.com
Ever wonder how to tell if a product leader is actually good—or just good in interviews? In this episode, we talk through what strong product leadership really looks like, how to spot warning signs, and what to do if you’re not getting the support you need. We also cover the questions you should be asking when you're interviewing for a new role and how to make the most of a good leader when you have one.If you’re thinking about your next move—or just want to get better at working with your current boss—this one’s for you. Transcript: Episode 21 - Before You Say Yes: Interviewing your Next BossIntroduction[0:00] Welcome Back – Kicking off the episode with a hill metaphor and the big question: what makes a great product leader?[2:00] A Tough Early Experience – A story of receiving poor leadership advice and the fallout with IT.Weak vs. Strong Leadership[4:36] Leadership Is Influence – Highlighting the power of cross-functional trust and respect.[6:00] What Great Leaders Do – Traits that matter: trust, vision, honesty, listening, decisiveness, and more.[8:26] Anti-Patterns – Indecisiveness, pass-through behavior, and leaders who don’t push back.When Your Boss Isn’t a Great Leader[9:25] Taking the Right First Steps – The value of seeking out learning and acting independently.[11:08] Pushing Change Without Buy-In – The mistake of skipping the “why” when introducing new ways of working.[13:01] The Importance of Positioning – How to position yourself well when you have a weak leader[14:09] Show Your Work – Tips for demonstrating your impact in a way your leader will understand and support.External Pressures on Leaders[16:00] How Strong Leaders Can Become Weak – How organizational pressure can derail even the strongest leaders.[18:45] Why It All Matters – Weak leadership affects career growth, team success, and even headcount.Taking Control of Your Narrative[20:34] What You Can Control – Focus on your communication, relationships, and personal brand.[21:37] What Not to Do – Avoid sabotage, complaints, and repeating broken patterns.[22:08] Find Support Elsewhere – You don’t have to rely on your manager for growth and mentorship.How to Identify a Strong Leader in an Interview (Role Play) [22:30] Role Play: Product Launch – A side-by-side of strong vs. weak leadership responses. [25:23] Spotting the Difference – Look for accountability, clarity, and thoughtful process. [27:01] Role Play: Talent Development – Coaching vs. control and the risk of "mini-me" management. [29:30] Interpreting the Signals – What good answers sound like—and what they reveal. [30:26] Ask About Vision – Great leaders can clearly explain product and team direction. [32:20] Accepting Risk – Not every role is perfect, but know what matters most to you.Selecting a Leader Based on your Career Goals[34:32] Know What You Need – What motivates you may change over time. [35:25] Setting Criteria – Define what you want from a company, role, and manager. [36:04] Learning by Example – Good senior leaders model behaviors worth following.Getting the Most from a Strong Leader [37:03] Soak It Up – Watch how they respond and model their soft skills. [38:03] Be Curious – Ask questions to uncover the thinking behind their actions. [39:39] Ask for Feedback – Strong leaders will invest in you—if you’re ready for it. [40:18] Show Initiative – Be proactive and bring your A-game. [40:52] Values and Fit – Great leaders aren’t always a perfect fit—know what you need.Final Thoughts [41:44] No One Is Perfect – Take ownership and learn from what’s in front of you. [42:29] Don’t Take Great Leaders for Granted – The right leader is worth more than just a salary bump. Help keep the Product Porch lights on by giving at Patreon.com/TheProductPorch.Join our email list and never miss an episode at theproductporch.com
Every product manager hears it: “Go talk to users.” But what if you don’t know how to find them? In this episode of The Product Porch, hosts Todd Blaquiere, Joe Ghali, and Ryan Cantwell tackle the challenge of getting in front of the right users for discovery—without relying on guesswork.We explore real-world strategies for identifying and connecting with users, whether you’re working in B2B or B2C. How do you leverage customer success and sales teams? What’s the best way to reach users when there’s a gatekeeper in the way? And how can you build a system that ensures continuous access to valuable user insights?If you’ve ever felt stuck wondering where to start, this episode delivers practical, battle-tested approaches to help you stop assuming and start learning from the right people.References & Links- Respondent.io- Guidepoint- Continuous Discovery Habits, by Teresa TorresTime Stamped Notes:Introduction[1:00] The Struggle to Find Users – Ryan shares frustrations with finding users for research.[2:00] Superman & Stats – Over 80% of new products fail—why?Why Customer Understanding Matters[4:30] Skipping Discovery? Big Mistake. – The risk of assumptions in product development.Finding B2C Users[5:17] Where to Start – Buyer vs. user personas and key differences.[6:10] No Users? No Problem. – Where to find early users.[8:40] Recruiting Tactics – Using tools like Respondent.io and direct outreach.Challenges in B2B Discovery[9:14] B2B Buyer Personas – Engaging decision-makers in complex sales.[10:28] Getting Past Gatekeepers – Building trust with sales and success teams.Overcoming Internal Barriers[13:57] WIIFM & Sales Buy-in – How to align with sales teams.[15:00] Prepping Stakeholders – Avoiding risks when bringing others into discovery.Finding B2B Users[18:20] Titles Don’t Unlock Access – Trust matters more than job roles.[20:30] The Power of Listening – Why humility is key to discovery.[22:30] Building Access Over Time – Joe’s "5-minute" method.Why Discovery Saves Money[24:16] The ROI of Discovery – Companies save 20-30% in development costs**.**Helping Teams Value Product Management[26:45] Todd’s Intro Formula – "My job is to add value to your life."[26:54] Sharing Learnings – Why knowledge-sharing strengthens teams.Finding Competitor’s Customers[27:54] Tactics for Competitive Research – Engaging users ethically.[30:02] Where to Look – Reddit, LinkedIn, industry events.[31:00] Paying for Access – Tools like Guidepoint deliver targeted insights.Working with Internal Users[34:25] Internal Customers – Are they easier to reach, or do we get lazy?[35:56] Risks & Landmines – Pitfalls when engaging internal users.Lightning Round: Best Interview Questions[38:07] Go-To Questions – How do you measure success? How painful is this problem on a scale of 1-5?[40:45] The Uncomfortable Pause – A simple but powerful interviewing technique.Takeaways[42:28] Key Lessons – Finding the right users, building internal trust, and making discovery a habit. Help keep the Product Porch lights on by giving at Patreon.com/TheProductPorch.Join our email list and never miss an episode at theproductporch.com
AI is transforming product management, but where does it actually fit in your workflow? In this episode of The Product Porch, Zac Hays, Chief Product Officer at Luxury Presence, shares how his team used AI-powered prototyping to cut their design sprint time in half and generate 12 prototypes in a single day.Ryan, Todd, and Joe dig into what worked, what didn’t, and how AI is changing the product playbook. You’ll learn practical ways to integrate AI into your process, why speed doesn’t mean sacrificing creativity, and which tools can help you iterate faster and test ideas with real users—without waiting on designers or engineering. References & LinksFollow Zac Hays at: https://www.linkedin.com/in/zacthepm/Read Zac’s article on AI-Powered Design Sprints: https://www.linkedin.com/pulse/ai-powered-design-sprint-playbook-v01-zac-hays-iu1dc/?trackingId=Z%2FCq7FJmQ8O6PgubHhrTng%3D%3DV.0 Coding Tool: http://v0.dev/Bolt.new Coding Tool: http://bolt.new/User Feedback Tool: https://www.usertesting.com/Guy Kawasaki’s Remarkable People Podcast: https://guykawasaki.com/remarkable-people/ Show Notes: Episode 19 - How to Prototype 4X Faster with AI[1:30] Welcome Zac Hays to The Product PorchIntroducing Zac, Chief Product Officer at Luxury Presence, and why AI is shaking up product design.[2:40] “I don’t know if our playbook is relevant anymore.”Zac questions if traditional product processes still work in an AI-driven world.[3:42] Trying out new AI prototyping toolsIf a prototype can be built in minutes, how does that change the design sprint process?[5:51] Show and tell: Rapid-fire prototype demosEveryone builds and shares a 90-second prototype—what happens next?[7:10] Was there a lack of originality using AI?AI prototype tools work like ChatGPT—give a one-sentence prompt and watch the magic happen.[9:11] Apprehension and pushback: Is AI replacing jobs?Some skepticism, even from Zac. But every team member saw it through a different lens.[10:50] Bringing the team up to speed on AI toolsRyan puts AI to the test—writes two sentences, and Bolt builds an app instantly.[12:55] What was the real impact of this AI-powered sprint?Zac breaks down how the new process helped his team move faster and smarter.[15:15] Fast feedback: Validating and invalidating assumptions quicklyWithin a single sprint, the team learned what worked—and what didn’t.[17:57] The power of quickly invalidating your ideasWhy knowing what won’t work is just as valuable as knowing what will.[18:37] How explicit were assumptions in this AI-driven process?Turns out, it was ad hoc—but led to surprisingly valuable prototypes.[20:40] How often did AI hallucinate?When does AI “hallucination” turn into real creativity?[21:18] Unexpected discoveries: AI finds new sources of dataHow AI-led insights saved time and uncovered new possibilities.[23:00] How does this change the role of the product manager?The lines between PM, design, and engineering are getting blurry.[25:10] Expanding PM skills and abilitiesThis new approach makes explaining product vision easier than ever.[26:30] PM as an executive producer?Leveraging user video snippets to tell a story—way more powerful than a PRD.[27:45] The “Code Red” threat—will AI replace PMs?Zac shares which PM skills will survive (and thrive) in an AI-driven world.[29:02] Want to start using AI tools? Find a buddy!Grab a friend, experiment, and debrief. These tools are built for you![31:20] Todd’s silly story: Don’t be a dinosaurAt some point, you have to embrace AI—or risk becoming that person.[32:30] Joe asks: What’s the first step?Start small—go to bolt.new, type an idea, and see what happens.[33:30] Todd overachieves with AIZac says no need to overdo it. Ryan reminds us—be polite to AI. (Yes, say “thank you.”)[36:05] Todd goes full caveman—will grunting be the next AI skill?[36:54] What’s next for Zac?Limiting the number of people, getting user feedback faster—Prototype on Day 1, feedback on Day 2, refine on Day 3.[38:19] Where to find Zac? (Hint: LinkedIn!)[40:00] Key Takeaways Help keep the Product Porch lights on by giving at Patreon.com/TheProductPorch.Join our email list and never miss an episode at theproductporch.com
Are soft skills the secret weapon of great product managers? In this episode of The Product Porch, hosts Todd Blaquiere and Joe Ghali welcome special guest Claudia Saleh, Lead Product Manager at The Walt Disney Company, to break down the essential soft skills every PM needs—and why they matter.We explore real-world insights—including how soft skills shape leadership at Disney—and tackle big questions like: Can emotional intelligence be developed? How do great PMs navigate difficult stakeholders? And what role do adaptability and communication play in product success? With expert perspectives and practical takeaways, this episode will help you sharpen the skills that set top product managers apart. References & LinksFollow Claudia at: https://www.linkedin.com/in/claudiasaleh/ Show Notes: Episode 18 - The Hard Things About Soft Skills[1:04] Welcome Claudia to The Product PorchIntroduction and why soft skills are essential in Product Management[2:08] Soft skills define a PM’s successWhy stakeholder management, communication, and collaboration are non-negotiable[4:00] Can PM soft skills be taught?The role of emotional intelligence and situational awareness[6:00] Soft skills for career growthWhy mastering influence without authority helps PMs get ahead[8:00] Joe’s early career story – shoutout to Ray!A real-world lesson in learning product leadership skills the hard way[10:00] Essential skills for early-stage Product ManagersHow empathy, adaptability, and critical thinking lay the foundation for success[12:00] Can you teach a PM to be adaptive?Why PMs must be comfortable with uncertainty and change[13:09] Bumper sticker wisdom: “Embrace the Grey”Product Management is rarely black and white—so how do PMs navigate ambiguity?[14:32] Owning personal growth as a PMClaudia shares why acknowledging weaknesses is key to improvement[17:30] Tailoring communication for different audiencesHow PMs adjust their messaging between business teams and engineering teams[20:00] Fun fact: Claudia’s fear of bears 🐻 (yes, this is relevant!)[21:30] Presentation skills = Product Management superpowerWhy strong presentation and storytelling skills are crucial for PMs[22:42] Claudia’s ultimate mom tip (because life is product management too!)[23:35] Game time: How different careers build PM soft skillsTodd throws out different job backgrounds—what skills transfer to Product Management?[26:05] Beyond your career: Where else do PMs develop soft skills?Coaching, volunteering, parenting—real-world leadership lessons[27:40] Need travel advice? Claudia has you covered[29:52] Pop culture moment: Todd drops a Tombstone metaphorThe PM lesson? Play to your strengths![30:32] Soft skills for leading Product ManagersWhat’s different when you go from IC to leading a product team?[34:15] Leveraging life experiences in Product ManagementSome things can’t be learned in a course—it’s about experience and reflection[36:00] Todd’s story about his new CTO—learning through leadership[37:30] Is deep focus (aka “being alone and coding”) a soft skill?[38:00] Claudia’s secret: She spent 10 hours coding the day before this podcast[40:00] Key Takeaways Help keep the Product Porch lights on by giving at Patreon.com/TheProductPorch.Join our email list and never miss an episode at theproductporch.com
Should Product Managers and Product Marketing Managers be separate roles or one? In this episode of The Product Porch, we break down their key differences, where they overlap, and how organizations define their responsibilities.We share real-world examples—including how Airbnb structures these roles—and tackle big questions like: Who owns the buying journey? Where should PMMs report? And how does role clarity drive product success? With fun analogies and practical insights, this episode will help you collaborate more effectively and navigate this ongoing debate.[2:00] The Big QuestionShould we have two separate roles—the Product Manager and the Product Marketing Manager?[2:30] Defining the PM RoleProduct Managers connect customer values to business outcomes.[3:20] Defining the PMM RoleProduct Marketing Managers focus on awareness, messaging, and proof points.[5:00] Wearing Both HatsJoe shares his experience working with a dedicated PMM role vs. managing both the PM and PMM responsibilities himself.[8:15] How Airbnb Does ItA look at how Airbnb structures the PM and PMM roles.[9:30] Office Space MomentTodd’s I have people skills reference sparks a discussion on communication in both roles.[10:20] PMM as Execution?Are Product Marketing Managers seen as tactical executors rather than strategic partners?[11:00] The Role of PersonasRyan shares his perspective on how personas shape PM and PMM responsibilities.[12:42] Todd’s Cinnabon ConfessionA side tangent on Todd’s unexpected connection to Cinnabon.[16:00] Role AccountabilityWhy defining clear responsibilities helps delineate the PM and PMM roles.[18:30] Wizard of Oz AnalogyHow Dorothy, the Tin Man, the Lion, and the Scarecrow represent a well-balanced product team.[20:19] Splitting the RolesRyan shares his experience during a past company transformation when the PM role was split.[21:23] Reporting Structure DebateDoes it matter where the PMM role reports within an organization?[22:45] Marketing vs. Product OutcomesDo Product Marketing Managers lose sight of product outcomes when reporting to marketing?[24:00] Measuring SuccessDefining the right success metrics for both the PM role and PMM role.[26:24] Who Owns It GameRyan leads a fun round of Who Owns It—PM or PMM?[31:00] Sales Enablement OwnershipWho should train the sales team on new products?[33:00] The Buying Journey DebateTodd argues that the PMM role should own the buying journey.[36:10] GTM StrategyAre Product Marketing Managers truly empowered to lead go-to-market strategy?[38:23] Key TakeawaysClear role definition is critical for strong team collaboration and product success. Help keep the Product Porch lights on by giving at Patreon.com/TheProductPorch.Join our email list and never miss an episode at theproductporch.com
Are you struggling to navigate the overlap between Product Management and User Experience roles?In this episode of The Product Porch, we dig into the common friction between PMs and UX Teams, starting with a question from a listener about role clarity. We explore where the two roles typically overlap—like discovery—and discuss how both contribute unique value to solving problems. You’ll hear about prioritization techniques like the “IFD” method, the importance of team working agreements, and practical steps to align goals and avoid silos.We also dive into what makes a great UX Designer, share examples of UX antipatterns, and discuss how to foster better collaboration by understanding each other’s strengths. If you’ve ever wondered how to build a stronger partnership with your UX team, this episode will give you ideas you can put into action. References & Links:Prioritizing Problems- the IFD modelhttps://medium.com/management-matters/prioritize-your-problems-now-with-the-intensity-frequency-matrix-481ec156eecaTodd's LinkedIn: https://www.linkedin.com/in/todd-blaquiere-mba-42a1262b/Joe's LinkedIn: https://www.linkedin.com/in/josephghali/Ryan's LinkedIn: https://www.linkedin.com/in/ryantcantwell/ Show Notes: Episode 16 - What Product Managers Get Wrong About UX[1:01] Listener QuestionA UX friend of the Porch, Holiday, asks if we have ever dealt with the overlap between UX and Product Management responsibilities, highlighting the need for role clarity.[4:00] Sarcasm from RyanRyan jokingly claims there is "never" any overlap of roles within product management, underscoring the ambiguity in the PM role and UX role.[4:30] Clarifying RolesDiscussion about the distinctions and clarity between UX and UI roles, emphasizing the role of UX in design and research.[7:30] Discovery OverlapEmphasis on discovery as a key area where the role of the product manager and UX roles often overlap, showcasing their shared focus on user needs.[8:34] The Value of DiscoveryExploring the unique contributions of PM roles and UX roles in the discovery process, with a focus on UX research and market insights.[11:39] Prioritizing ProblemsTodd poses an important question for UX leaders: How do you prioritize problems within the UX design and product framework?[12:01] Ryan's "IFD" MethodRyan introduces his favorite "problem" prioritization framework, "IFD." (Details in show notes.) This method is applied to both the PM role and the role of UX in problem-solving.[14:30] Market and PersonasTodd highlights the value PMs bring to problem discussions through their understanding of market needs and personas, complementing the insights from UX research.[17:25] Joe's ApologyJoe apologizes to Elise, his best UX friend ever, for any oversight of the vital role of UX in product success.[18:20] Strengthening RelationshipsHow to open the door to building a stronger relationship between Product Management and UX roles, focusing on role clarity and mutual respect.[19:30] What Makes a Great UX DesignerCharacteristics and traits of an effective UX designer, highlighting the importance of collaboration with the PM role.[21:20] Integrating UX into Product TeamsShould UX be fully integrated within the product team? Todd finds it hard to disagree with Joe, noting that aligning the PM role and the UX role can improve outcomes.[23:00] Aligned ObjectivesTodd argues why UX roles should roll up into the same team as Product Management to ensure aligned business objectives and outcomes.[24:00] Techniques for AlignmentDiscussion of strategies for aligning PM and UX roles and helping them better understand each other’s responsibilities and contributions.[25:45] Team Working AgreementsJoe introduces the concept of Team Working Agreements to set clear expectations and accountabilities, ensuring role clarity and collaboration.[28:00] Avoiding SilosExploring how culture influences the prevention of PM and UX silos, with an emphasis on fostering collaboration between these roles.[30:00] Advocacy for RolesDiscussion on how PMs and UX teams can effectively advocate for their respective roles and contributions.[34:17] Lightning Round - UX AntipatternsA rapid-fire segment on common UX antipatterns to watch out for, focusing on their impact on the UX role and product outcomes.[35:10] Ideal Team SetupsTodd discusses his "Discovery Squad" concept as an example of an ideal setup between UX and PM roles, emphasizing collaborative discovery.[37:10] Discovery BacklogRyan introduces the idea of a shared "Discovery Backlog" for PMs and UX designers, highlighting its value in aligning priorities and fostering role clarity.[38:00] Key TakeawaysBuilding strong relationships between PMs and UX teams starts with making friends, learning each other's strengths, and collaborating effectively, while ensuring clarity in their respective roles. Help keep the Product Porch lights on by giving at Patreon.com/TheProductPorch.Join our email list and never miss an episode at theproductporch.com