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Product Startup

Product Startup

Author: Kevin Mako of Mako Design + Invent

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The hardware product development industry's #1 podcast. From invention idea to getting onto store shelves, and everything in between. Hear how inventors, product startups, & small manufacturers created their inventions and launched their physical product businesses. Learn from the industry's top industrial designers, mechanical engineers, PCB designers, consumer product managers, manufacturers, patent attorneys, hardware investors, and more. Learn about industrial design / product design, prototyping, 3d printing, additive manufacturing, product manufacturing, marketing, selling, patenting, logistics, and product business scaling. Now hosted by Kevin Mako, one of the keynote leaders of the startup product development industry in North America, founder of Mako Design + Invent, and Masters of Engineering lecturer.

80 Episodes
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Blair Severn worked for 4 years as the national manager for Sony Stores.  He managed not just marketing, but also how to best drive product sales in those stores.  Before that he worked for years doing a similar thing at Consumer Gas Appliance stores.  He really knows in-store product sales.  Today Blair is going to share some valuable knowledge on how inventors, startups, and small manufacturers can think about how to best design and promote your product to be able to beat the competition and sell more units after successfully getting a deal into a retail store chain, and a lot of this is applicable to online sales too. EPISODE LINKS Blair Severn / Enabling Ideas Links: Website: https://enablingideas.com/ LinkedIn: https://www.linkedin.com/in/blairsevern/ The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent   Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/   Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/   Thanks for tuning in! See you next time.
Jan Cavelle was the Founder and CEO for 20 years of Jan Cavelle Furniture Company which designed, manufactured, and sold their own furniture to wholesalers all over the world. She is also the author of Scale for Success, a book that helps startups go from their first sales to becoming a multi-million dollar empire. Today Jan is going to share some valuable knowledge on how inventors, startups, and small manufacturers can make their first sales by just picking up the phones. She will then go into some tips on how to scale your business, and how to learn from some of the best sales techniques in a very old industry. EPISODE LINKS Jan Cavelle / Jan Cavelle Furniture Company Links: LinkedIn: https://www.linkedin.com/in/jancavelle/ Twitter: https://twitter.com/jancavelle Website: https://jancavelle.co.uk/ Facebook: https://www.facebook.com/JanCavelleWriter The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent   Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/   Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/   Thanks for tuning in! See you next time.
Tom Patterson is the Founder of multiple companies in the hardware space.  1. He owns a number of e-commerce brands and even owns his own manufacturing facility for one of his clothing lines. 2. He also owns an e-commerce agency that helps products scale from zero all the way up to 9-figure online sales.  Today Tom is going to share some valuable knowledge on how inventors, startups, and small manufacturers should consider selling directly to customers to start building their product line, and how to do it well. EPISODE LINKS Tom Patterson / Wknd Digital Links: Website 1: www.wknddigital.com Website 2: www.wkndagency.com Instagram: https://www.instagram.com/tommypatterson/ LinkedIn: https://www.linkedin.com/in/tom-patterson-61a808199/ The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent   Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/   Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/   Thanks for tuning in! See you next time.
West Stringfellow rose the ranks in the early days of Amazon emerging as Head of Product.  He has also been an executive in innovation at Target, Paypal, Visa, & Rosetta Stone.  He even ran a Techstars incubator for a couple years.  Now West runs HowDo, a completely free education platform to help anyone become a successful entrepreneur.  Today West is going to share some valuable knowledge on how inventors, startups, and small manufacturers should focus on understanding the customer to gain strong insight into early product development and marketing planning. He will explain how some of the best customer-facing companies in the world do this, and how you can learn from that to do this for your next hardware product. EPISODE LINKS West Stringfellow / HowDo Links: LinkedIn: https://www.linkedin.com/in/weststringfellow/ Website: https://howdo.com/ The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent   Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/   Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/   Thanks for tuning in! See you next time.
Bill Carlin runs a massive hardware product warehouse, fulfillment, distribution, and logistics company called ShipMate Fulfillment.  They do everything from receiving your shipment from the manufacturer, to sorting and packing, then getting individual units to your customers, handling all returns, and everything in between.  Simply put, Bill is a great knowledge resource for inventors, startups, and small manufacturers to understand, plan for, and best execute on their fulfillment logistics. EPISODE LINKS William Carlin / ShipMate Fulfillment Links: Website: https://shipmatefulfillment.com/ LinkedIn: https://www.linkedin.com/in/william-carlin-2100b5189/ The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent   Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/   Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/   Thanks for tuning in! See you next time.
Victoria Wieck started from nothing and grew her jewelry business to over $500 Million in sales.  She has over 30 years of experience in retail sales, and 20 years in selling on TV.  She was a weekly host on the HSN and QVC for many years, and now a monthly host on the ShopHQ TV show.  She is also host of the Million Dollar Hobbies podcast.  Today, Victoria is going to share some valuable knowledge on how inventors, startups, and small manufacturers can turn their hobbies or invention ideas into multi-million dollar international businesses - Best practices for coming up with your innovations, getting them to market, scaling them into becoming a brand, then conquering the market. EPISODE LINKS Victoria Wieck Links: Website: https://victoriawieck.com/ Podcast: https://victoriawieck.com/podcast/ LinkedIn: https://www.linkedin.com/in/victoriawieck/ The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent   Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/   Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/   Thanks for tuning in! See you next time.
Rob Crowder is the Head of Product at Nutromics, a high-growth medical sensor device company. Rob has over 20 years in the product development field. He has worked for General Electric, PWC, and more. Today Rob is going to share some valuable knowledge on how inventors, startups, and small manufacturers can learn from the best practices on user journey mapping for medical devices - How to apply these MedTech best practices to your next product, whether it’s a medical device or any other physical product invention. EPISODE LINKS Rob Crowder / Nutromics Links: Personal LinkedIn: https://www.linkedin.com/in/robcrowder/ Company Website: https://www.nutromics.com.au/ The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent   Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/   Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/   Thanks for tuning in! See you next time.
Mark Pecota is the author of Crowdfunded, the leading book on crowdfunding. He is also the Co-Founder of LaunchBoom, one of the first and leading crowdfunding agencies, an agency which has raised hundreds of millions for hardware startup clients. He also founded and runs LaunchBoom Academy, an educational platform for going from start to finish of a campaign, and runs the Crowdfunded Summit. Today Mark is going to share some valuable knowledge about what Crowdfunding is, how to best prepare and test for a campaign, how campaign marketing works, how to scale your funding round, and best practices in campaign messaging. EPISODE LINKS Mark Pecota / LaunchBoom Links: Personal LinkedIn: https://www.linkedin.com/in/markpecota/ Company Website: https://www.launchboom.com/ Crowdfunded Summit: https://crowdfundedsummit.com/ LaunchBoom Academy: https://www.launchboom.com/academy/ The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent   Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/   Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/   Thanks for tuning in! See you next time.
Chrystal Clifton is the Founder of Chrystalize, a company that helps luxury consumer product brands grow and monetize their marketing and brand authority.  She also led the charge on growing a wine brand from nothing to the number eight wine in the world, which is just one accomplishment among 20 years in the premium and luxury product industries.  Today Chrystal is going to share some valuable knowledge on how inventors, startups, and small manufacturers should think about their new product as a premium product, even if it is not in a typical luxury industry.  She explains why this is so important to a new and growing brand, then explains best practices on how to pull it off the right way to ensure your product leads your industry in both reputation and success. EPISODE LINKS Chrystal Clifton / Chrystalize Links: Personal LinkedIn: https://www.linkedin.com/in/chrystalclifton/ Company Website: https://www.chrystalclifton.com/ The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent   Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/   Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/   Thanks for tuning in! See you next time.
Jamie Libregts is the Director of Product Marketing for Reliable Corporation, a 65 year old manufacturing company that produces high quality consumer and commercial garment care products all over the world.  Today Jamie is going to share some valuable knowledge on how inventors, startups, and small manufacturers can best compete - both with a new product, and when updating an existing one - Simply put, how do think about the market and scaling your product, right from the product development phase, all the way through to multiple manufacturing runs.  Finally, how do you continue to innovate to always be leading the industry. EPISODE LINKS Jamie Libregts / Reliable Corp Links: Personal LinkedIn: https://www.linkedin.com/in/jamie-libregts/ Company Website: https://reliablecorporation.com/ Company LinkedIn: https://www.linkedin.com/company/reliable-corporation/ Company Instagram: https://www.instagram.com/reliable/ Company Facebook: https://www.facebook.com/ReliableCorporation1955 The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent   Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/   Kevin Mako Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/   Thanks for tuning in! See you next time.
Joe is both a CPA and a lawyer from the manufacturing sector.  He has worked with many emerging and established manufacturing operations, including a major turnaround of Jefferson Electric, which went on to go public.  Since then, Joe has spent the past 10 years research how to financially scale hardware companies and is now working to launch Dream Exchange, a way for small companies to go public.   Today Joe is going to share some valuable knowledge on how inventors, startups, and small manufacturers think ahead to how they will finance and scale their product, but also what an acquisition or go-to-public exit looks like, and why it’s always good to think about that soon in the product startup journey. EPISODE LINKS The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent   Joe Cecala / Dream Exchange Links: LinkedIn: https://www.linkedin.com/in/joececala/ Company Website: https://dreamex.com/   Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/   Kevin Mako’s Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/   Thanks for tuning in! See you next time.
James is the author of the book Ramping Your Brand, which helps high-growth consumer product companies accelerate their growth.  He also has his Ph.D. in Anthropology aka Human Behaviour from the University of Wisconsin, and was a Harvard Grad before that.  Today James is going to share some valuable knowledge on how inventors, startups, and small manufacturers can use best practices in marketing to rapidly scale their product business - Specifically, we are going through the four Ps of marketing for hardware startups. EPISODE LINKS The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent   James Richardson: Book: https://www.rampingyourbrand.com/ Company Website: https://www.premiumgrowthsolutions.com/ LinkedIn: https://www.linkedin.com/in/premiumgrowthsolutions/   Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/   Kevin Mako’s Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/   Thanks for tuning in! See you next time.
Brett is the President of Goodlawyer, a law firm tailored specifically to startups.  Today Brett is going to share some valuable knowledge on business law considerations for when starting and scaling a hardware startup.  There’s two main fields of law for a hardware startup, one, is the intellectual property protection, aka patent law, and the second is business legal issues, things such as partner agreements, Non-disclosures, financing agreements - Today, we’re talking about the latter, legal considerations of your product business itself.  What legal considerations should you be making, but almost more importantly, what legal things should you not be spending big bucks on. EPISODE LINKS The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent   Brett Colvin / Goodlawyer Links: Website: https://www.goodlawyer.ca/ LinkedIn: https://www.linkedin.com/in/brettrcolvin/ Instagram: https://www.instagram.com/goodlawyerinc/ Facebook: https://www.facebook.com/goodlawyer.ca Twitter: https://twitter.com/goodlawyerInc/   Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/   Kevin Mako’s Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/   Thanks for tuning in! See you next time.
Peter-Paul is the Founder of FrontFundr, one of North America’s top platforms for equity crowdfunding for startups and small scaling businesses.  He is a TedX speaker on Investment Crowdfunding, is a member of the Securities Commission, and is an advisor to both the Private Capital Markets Association and the National Crowdfunding and Fintech Association.  Simply put, Peter-Paul is the person to talk to when it comes to crowdfunding capital for a hardware startup.  Today, he is going to share some valuable knowledge on how inventors, startups, and small manufacturers can raise funding to scale their product businesses, especially in modern times as there are a lot more funding opportunities than ever before. Today you will hear us talk about: Alternative forms of capital for consumer product startups What has happened in hardware startup funding over the last 5 years What technology you can leverage to raise capital How to best finance an invention idea through modern fundraising options EPISODE LINKS The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent   Peter-Paul Van Hoeken / FrontFundr Links: Website: https://www.frontfundr.com/ LinkedIn: https://www.linkedin.com/in/peterpaulvanhoeken/ Instagram: https://www.instagram.com/frontfundr/ Facebook: https://www.facebook.com/frontfundr1/ Twitter: https://twitter.com/frontfundr TedX: https://www.ted.com/talks/peter_paul_van_hoeken_investment_crowdfunding_invest_in_business_you_believe_in   Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/   Kevin Mako’s Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/   Thanks for tuning in! See you next time.
Deirdre is the President of Growth Boss, an e-commerce strategy agency.  Her team helps product startups scale to 6 and 7 figure online product businesses.  Today Deirdre is going to describe which online digital sales platforms are the best for inventors, startups, and small manufacturers that are looking to sell their product directly to end-customers, along with some best practices on those sales platforms. Today you will hear us talk about: What are the platforms What are one of the biggest misconceptions new business owners have when marketing their product directly to consumers? What is human connection and tribe building? What does that even mean? How a hardware product gets sold on e-commerce platforms. Episode Links The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent   Deirdre Tshien / Growth Boss Links: Company Website: https://thegrowthboss.com/ LinkedIn: https://www.linkedin.com/in/deirdretshien/   Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/   Kevin Mako’s Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/   Thanks for tuning in! See you next time.
Jefferey is the Founder and President of The Open People Network, an organization that invests in early stage companies, including many hardware startups. OPN simultaneously runs pitch nights, entrepreneurship communities, and expert panels for startup funding education. Jeffery also has been an Angel Investor for many years. Today he is going to share some valuable knowledge on how inventors, startups, and small manufacturers can fund the growth of their product business - From invention development all the way to raising millions of dollars of growth capital, and all the funding stages in between. Today you will hear us talk about: Pre-Seed and Seed Financing for hardware startups Best practices for considering outside or professional funding Professional Angel Funding for Consumer Product Startups Venture Funding, Series A, Series B, and Series C Funding Episode Links The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent   Jeffery Potvin / Open People Network Links: Company Website: https://opn.ninja/ LinkedIn: https://www.linkedin.com/in/jefferypotvin/ Facebook: https://www.facebook.com/Opeoplenetwork/   Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/   Kevin Mako’s Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/   Thanks for tuning in! See you next time.
Mike ran a design firm in Hong Kong back in the 90s, then was A Senior Design Lead at Sunbeam, then a manager at Hewlett Packard, and then spent 10 years with Dell running their entire business desktops design division.  He has made over 50 trips to China for manufacturing sourcing, and has consulted dozens of hardware startups on overseas production.  He is also a mentor at Techstars and Capital Factory.  Today, Mike is going to share some valuable knowledge on how inventors, startups, and small manufacturers can best plan for and best execute on their first overseas manufacturing run. Today you will hear us talk about: Great manufacturing starts with great design. Don’t try and do it all as a hardware startup. Have a boots-on-the-ground relationship with your factory overseas. You may be able to work with good factories when you have strong connections. What to think about in regards to financing your product development and manufacturing. Episode Links The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent   Mike Morton Links: Company Website: https://www.mortoncg.com/ LinkedIn: https://www.linkedin.com/in/michael-morton-design/   Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/   Kevin Mako’s Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/   Thanks for tuning in! See you next time.
Michael spent 22 years with Apple from 1988 to 2010. He is the author of Live from Cupertino, a book about how Apple created their winning messaging. Michael also was the Managing Director of LittleBits, a great hardware startup success story. He is now the Executive Vice President of Strategic Initiatives at Indian River State College. Today Michael is going to share some valuable knowledge on how inventors, startups, and small manufacturers can learn from the best practices of Apple - Lessons you can apply to your product business, from one of the biggest product companies of all time. Today you will hear us talk about: How Apple used strong product focus, even to sell to literally everyone. How to create messaging around your product like Apple did What the future for the startup hardware industry looks like over the next 20 years. Episode Links The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent   Michael Hagelo Links: Book: https://www.amazon.com/Live-Cupertino-Performance-Worlds-Machine/dp/1642931705 LinkedIn: https://www.linkedin.com/in/michaelhageloh/ Website: https://hageloh.com/   Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/   Kevin Mako’s Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/   Thanks for tuning in! See you next time.
Eric is the President of The Five Echelon Group, a full-stack marketing agency.  He is also the host of the Virtual CMO Podcast which educates businesses on how to maximize their marketing and messaging efforts.  With 30 years as a marketing executive, Eric today is going to tell us how inventors, startups, and small manufacturers should market their new product, and how to cut out all potential resistance points along your potential customer’s buying process. You’ll hear Kevin and Eric talk about: How to market your new product in the modern world. How to perfect your product's marketing message. Best practices for smoothing out the buying process for product purchasers. And more. Episode Links The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent   Eric Dickmann / Virtual CMO Podcast / Five Echelon Links: Company: https://fiveechelon.com/ LinkedIn: https://www.linkedin.com/in/edickmann/ Podcast: https://fiveechelon.com/the-virtual-cmo-podcast/ Twitter: https://twitter.com/FiveEchelon Instagram: https://www.instagram.com/virtualcmopodcast/ YouTube: https://www.youtube.com/channel/UCi1Sd6Wf5JEtLJN0kaEVA1Q Facebook: https://www.facebook.com/FiveEchelon/   Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/   Kevin Mako’s Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/   Thanks for tuning in! See you next time.
Alison is the inventor and founder of Clasp Magic, a consumer product to help users with putting on bracelets one-handed. Alison came up with the invention idea, got it developed, and then hit the ground running by using 5 different product sales channels and strategies to really make sure her product succeeded.  We explore what those channels were, and how to win in them.  Clasp Magic is now sold all over the world.  Today’s episode is about how to succeed in launching your new product, from the perspective of a home inventor, loving wife, and mother of 4. You’ll hear Kevin and Alison talk about: Being your brand - Take your product everywhere. The 5 sales channels Alison used to ensure her product invention launch was a big success. Best practices for successfully executing in each of those 5 sales channels. Crowdfunding through platforms such as Kickstarter and Indiegogo. Episode Links The Product Startup Podcast Links: Website: https://www.ProductStartup.com/ Instagram: https://www.instagram.com/ProductStartup/ LinkedIn: https://www.linkedin.com/company/ProductStartup/ Facebook Page: https://www.facebook.com/ProductStartup/ Facebook Group: https://www.facebook.com/groups/ProductStartup/ Pinterest: https://www.pinterest.com/ProductStartup/ Twitter: https://twitter.com/ProductStartup YouTube: https://www.youtube.com/MakoInvent   Alison Brett / Clasp Magic Links: Company: https://www.claspmagic.com/ Twitter: https://twitter.com/claspmagic Instagram: https://www.instagram.com/clasp_magic/ YouTube: https://www.youtube.com/channel/UCi1Sd6Wf5JEtLJN0kaEVA1Q LinkedIn: https://www.linkedin.com/in/alison-brett-5699bb5b/   Mako Design Links: Website: https://www.makodesign.com/ YouTube: https://www.youtube.com/MakoInvent Instagram: https://www.instagram.com/MakoInvent/ LinkedIn: https://www.linkedin.com/company/MakoDesign/ Facebook: https://www.facebook.com/MakoInvent/ Pinterest: https://www.pinterest.com/MakoInvent/ Twitter: https://twitter.com/MakoInvent/   Kevin Mako’s Links: Instagram: https://www.instagram.com/Entrepreneurs/ LinkedIn: https://www.linkedin.com/in/KevMako/ Quora: https://www.quora.com/profile/Kevin-Mako Facebook: https://www.facebook.com/KevMakoPage/ Twitter: https://twitter.com/KevMako/   Thanks for tuning in! See you next time.
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