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The Profitable Creative
The Profitable Creative
Author: Christian Brim, CPA/CMA
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© 2025 Christian Brim
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Hey, Creative! Are you ready to discuss profits, the money, the ways to make it happen? The profitable creative podcast is for you, the creative, how you define it. Videographers, photographers, entrepreneurs, marketing agencies. You get it. CEO of Core Group and author Christian Brim interviews industry experts, creative entrepreneurs and professionals alike who strive to be creative and make money at the same time. Sound like you?
Tune in now. It's time for profit.
128 Episodes
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Send us a text PROFITABLE TALKS... In this conversation, Jessica Adanich shares her journey of starting her own agency, highlighting the challenges she faced, particularly in sales, and the mindset that helped her navigate these obstacles. She emphasizes the importance of a positive attitude and the willingness to learn and adapt in the entrepreneurial landscape. PROFITABLE TAKEAWAYS... Not knowing how to do sales was a major challenge.Jumping into entrepreneurship felt like jumping out o...
Send us a text PROFITABLE TALKS... In this conversation, Todd Wallis discusses the significance of setting clear goals and understanding the value proposition in marketing and branding. He uses the metaphor of Alice in Wonderland to illustrate the importance of knowing one's destination before choosing a path. The discussion emphasizes the need for businesses to focus on the value they provide to their target audience to achieve success. PROFITABLE TAKEAWAYS... The importance of having a ...
Send us a text PROFITABLE TALKS... In this conversation, Dylan shares insights on the importance of embracing mistakes and continuous learning in the entrepreneurial journey. He reflects on his early business challenges, including operating without a business license for three years, and emphasizes the value of mentorship and learning from experiences that are not typically taught. PROFITABLE TAKEAWAYS... Don't be afraid to make mistakes.Continue to find new ways to learn.Grab a mentor.Ea...
Send us a text PROFITABLE TALKS... In this conversation, Paul Pape discusses the importance of clearly defined roles within a business and introduces a unique approach to team dynamics by gamifying the process through a Dungeons and Dragons-style framework. This method not only clarifies individual responsibilities but also enhances collaboration and problem-solving skills among team members. PROFTIBALE TAKEAWAY... Everybody has to have a lane in business.Gamifying roles can clarify respo...
Send us a text PROFITABLE TALKS... Dawn Farrow discusses her new business in the experience economy, her background in performance, and her role in creating engaging live experiences and marketing strategies to enhance profitability. PROFITABLE TAKEAWAYS... We are a business working in the experience economy.I run major experience, live experiences, and marketing campaigns.Talking to global marketers about how to be part of the experience.The importance of networking events in the experie...
Send us a text PROFITABLE TALKS... In this conversation, Steven Schneider discusses the critical role of website design in conversion rates, emphasizing that even with high traffic, poor design can hinder success. He highlights the importance of guiding clients in optimizing their funnels and provides insights on how to analyze competitor websites to improve their own. PROFITABLE TAKEAWAYS... Website design significantly impacts conversion rates.High traffic does not guarantee conversions...
Send us a text PROFITABLE TALKS... In this conversation, Dr. Carrie Rose discusses the intricacies of course creation, emphasizing the importance of focusing on the desired outcomes for learners rather than overwhelming them with excessive content. She highlights the need for course creators to understand their audience's needs and to provide value that leads to tangible results. PROFITABLE TAKEAWAYS... Most course creators are either good people or profit-driven.Course creators often o...
Send us a text PROFITABLE TALKS... In this episode of the Profitable Creative, host Christian Brim speaks with Josh Cantrell of Signal Brand Works about the journey of entrepreneurship, the importance of branding and messaging, and the challenges of client relationships. They discuss the StoryBrand framework, the significance of understanding customer stories, and the necessity of identifying the problems businesses solve. Josh shares insights on creating repeatable processes, the Pumpkin P...
Send us a text PROFITABLE TALKS... In this episode, Christian Brim interviews Nick Garofalo from Open Handed Wealth, discussing the importance of financial planning for business owners and creatives. They explore the common pitfalls of business valuation, the necessity of having a financial plan, and practical tips for managing finances effectively. The conversation emphasizes the need for business owners to treat their businesses as investments and to seek out qualified financial advisors....
Send us a text PROFITABLE TALKS... In this episode of the Profitable Creative, host Christian Brim speaks with Gabe Marusca and discusses the challenges of balancing creativity with client acquisition. He emphasizes the importance of having control over one's time and the need for predictability in creative processes, particularly when working with clients. PROFITABLE TAKEAWAYS... Creativity can be stifled by the pressure of client acquisition.Having a waiting list can provide predictabilit...
Send us a text PROFITABLE TALKS... In this episode of the Profitable Creative, host Christian Brim speaks with branding expert Ganesh Vancheeswaran about the importance of understanding branding, the journey into entrepreneurship, and the connection between branding and culture. Ganesh shares his personal experiences and insights on how to effectively articulate a brand's identity and the significance of being intentional in branding efforts. The conversation also touches on the challenges ...
Send us a text PROFITABLE TALKS... In this conversation, Django explores the complexities of language and truth, emphasizing the subjective nature of communication. He challenges the notion of Western culture as the ideal and encourages a deeper examination of accepted assumptions, suggesting that what was once considered true may no longer hold relevance today. PROFITABLE TAKEAWAYS... The paradox of language reveals that truth is perspective-based.Believing in perfection can blind us to unde...
Send us a text PROFITABLE TALKS... In this episode of The Profitable Creative, host Christian Brim speaks with publicity expert Jill Lublin about the importance of publicity for entrepreneurs and small business owners. Jill shares her insights on how to effectively gain publicity, the distinction between publicity and marketing, and the significance of local media. They discuss measuring the return on investment (ROI) in publicity, the challenges of running a PR agency, and the necessity of...
Send us a text PROFITABLE TALKS... In this episode of Profitable Creative, host Christian Brim speaks with Allen C. Paul of God and Gigs about the intersection of creativity and spirituality. Allen shares his journey from a church musician to creating a community that helps artists thrive in both their spiritual and creative lives. They discuss the importance of redefining what it means to be in ministry, the significance of good works, and the need for authentic community among creatives. Th...
Send us a text PROFITABLE TALKS... In this episode of the Profitable Creative, host Christian Brim speaks with Andrea Miller, a music educator and business coach, about her journey in the music industry and the importance of financial literacy for music teachers. They discuss the challenges of starting a music studio, the transition to coaching, and the significance of understanding financial management through tools like Profit First. Andrea emphasizes the need for community support and ac...
Send us a text PROFITABLE TALKS... In this episode of The Profitable Creative, host Christian Brim interviews Mark Stern, founder of the Custom Box Agency. They discuss Mark's journey from corporate America to entrepreneurship, the importance of creating physical products that enhance customer experience, and the challenges and revelations faced along the way. Mark shares insights on the significance of intentionality in business, the power of partnerships, and the impact of specialization ...
Send us a text PROFITABLE TALKS... In this conversation, Lechon Kirb discusses the principles of Market Theory, emphasizing a human-centered approach to business. He explores the importance of understanding value and pricing, the impact of mindset on financial perceptions, and the role of failure in achieving success. The discussion also touches on how upbringing influences money mindset, the power of words, and the significance of building relationships in entrepreneurship. Kirb highlights...
Send us a text PROFITABLE TALKS... In this episode of the Profitable Creative, host Christian Brim speaks with Jason Clark of Via Studio about the evolution of his agency, the challenges of ownership, and the importance of building a saleable business. They discuss mergers and acquisitions, the balance between creativity and profitability, and the emotional aspects of money in business. Jason shares his insights on leadership, team dynamics, and the necessity of trust within organizations. Th...
Send us a text PROFITABLE TALKS... In this episode of The Profitable Creative, host Christian Brim speaks with Matt Dorman of Endeavor about the importance of high-performance websites for businesses, the challenges of client retention, and the need for agencies to adapt their business models in a changing market. They discuss the significance of niching down for profitability, the role of marketing in business growth, and the return to basic marketing strategies in an age dominated by tech...
Send us a text PROFITABLE TALKS... In this episode of the Profitable Creative, host Christian Brim interviews Teri M Brown, an author and speaker who shares her inspiring journey of riding across the United States on a tandem bicycle with her husband. Teri discusses the challenges they faced during the ride, the life lessons she learned, and how this experience ignited her passion for writing. She also delves into the business side of being an author, including the importance of marketing a...



