Claim OwnershipThe Profitable Wellness Expert
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How do you turn your expertise in health and wellness into a profitable online business? As a wellness expert, how can you juggle supporting clients and also knowing how to attract them?
Your host, Lauren Armes, has coached globally renowned industry leading experts across all areas of wellness, as well as building a successful wellness business that was acquired in 2022.
Lauren's goal is to empower you with the business strategies you need to transform lives, including your own. You'll learn how to run a profitable online business that impacts hundreds, thousands or even millions of people – whilst building greater financial freedom than you ever believed possible.
If you're questioning whether all the hours you've spent qualifying were actually worth it, then this show is for you.
If you ever feel like you're giving it your all but just don't seem to be getting the results you want, you're in the right place.
If you started your business to transform lives but instead feel stuck in an endless cycle of questions about WHAT to focus on next to actually get clients – your answers are here.
Every Thursday you'll get a new episode with clear, actionable strategies to help you become a profitable wellness expert… plus, guest interviews with global go-to experts in the wellness industry who'll inspire you with their journey to success.
Your host, Lauren Armes, has coached globally renowned industry leading experts across all areas of wellness, as well as building a successful wellness business that was acquired in 2022.
Lauren's goal is to empower you with the business strategies you need to transform lives, including your own. You'll learn how to run a profitable online business that impacts hundreds, thousands or even millions of people – whilst building greater financial freedom than you ever believed possible.
If you're questioning whether all the hours you've spent qualifying were actually worth it, then this show is for you.
If you ever feel like you're giving it your all but just don't seem to be getting the results you want, you're in the right place.
If you started your business to transform lives but instead feel stuck in an endless cycle of questions about WHAT to focus on next to actually get clients – your answers are here.
Every Thursday you'll get a new episode with clear, actionable strategies to help you become a profitable wellness expert… plus, guest interviews with global go-to experts in the wellness industry who'll inspire you with their journey to success.
85 Episodes
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My EXPERT guest is Becki Rabin, who I am so honoured to call both a friend and a client; somebody I have celebrated and supported and admired as a true leader in her field. In this episode, we talk about how Becki transitioned from a high-powered career in the publishing industry to an entrepreneurial journey that encompasses multiple iterations and a powerful journey of self-discovery, too. We talk about why it's so critical to get started and why this enabled Becki to lean into her true purpose, from marketing professional, to agency owner, to PT, and now a leading business coach and soon-to-be published author. Becki shares her thoughts around failure, doing work that truly lights you up, shifting your mindset around money and charging for your expertise and SO much more. You're going to LOVE this episode, so let's go ahead and dive in. Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here. Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness.
My EXPERT guest is… Roger Frampton, a renowned Movement Coach specialising in functional performance and creator of the Frampton Method. He's also an author and has recently launched an app to great success. Roger and I talk about why it's been so powerful to have such a clearly defined niche, and the difference between real, paying customers and social media followers. Roger and I get to the heart of building a career that you are truly passionate about and the advice that has shaped his 20 year entrepreneurial journey – from a nervous PT paying for space in a gym chain, to a successful entrepreneur with an ambitious, scalable 1:many business model – and why it's essential that you start before you're ready. Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here. Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness. Train with Roger on his app, The Frampton Method, and check out his Ted Talk, 'Why Sitting Down Destroys You'.
My EXPERT guest is… Kimberley Wilson, a Chartered Psychologist, author, and passionate advocate for whole body mental health. As well as regularly featuring on TV and radio, Kimberley is also incredibly humble and, like so many of my guests, had not necessarily thought of herself as building an expert business. In this episode, I'm quizzing Kimberley on how she's drawn in such a vast and highly-engaged audience – by focusing her message, being clear on her values, and knowing what she is and isn't good at when it comes to entrepreneurship. We talk about setting yourself apart in a noisy industry, staying motivated, charging for your expertise, and why you don't have to share every facet of your personal life in order to have a successful personal brand – in fact, it can be quite the opposite. Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here. Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness. Check out Kimberley's podcast 'Stronger Minds' on all major podcast platforms.
My EXPERT guest is…Koya Webb, whose unlikely rise to success is underpinned by humble beginnings, deep passion and a determination to help others. She's an international holistic health coach and author who, starting out as a personal trainer, has built her career incrementally and knows all too well that good things happen for those who persist, work smart, stay open to opportunities and take self-care as seriously as business strategy. In this episode, we talk about why building a successful expert business starts with you… being in alignment, looking after yourself, admitting when you need help – and being resilient in the face of adversity along the way. Koya is an inspiration… you're going to love this episode… so, let's dive in. Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here. Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness. Check out Koya's book 'Let Your Fears Make You Fierce'.
My EXPERT guest is… Jacqueline Hurst, one of the UK's leading life coaches. She's worked with everyone from elite professionals to billionaires and more… and we're talking about how she's cultivated the confidence to trust herself, know the worth of her expertise, and the advice she'd give to someone starting out in the industry today. Jacqueline talks about how she attracted clients in the beginning and how conquering her own limiting beliefs has been key to building an expert business with limitless opportunities for growth. We're also diving into outsourcing, social media as a tool rather than a distraction, and overcoming the real challenges of building an expert business. Let's dive in! Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here. Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness. Interested in becoming a Life Coach? Find out how with The Life Class.
My EXPERT guest is… Naomi White, a PR guru and who has worked with leading wellness brands to achieve compelling media coverage that boosts revenue. More recently, she's turned her attention to helping wellness experts to get clear on their message, understand how to pitch to the media, and how to maximise the opportunity. So, if you want to be the next leader in your field, featuring in Vogue, Forbes, Women's Health, etc, then this episode is a must-listen. Naomi and I are talking about how to find motivation when it's hard, how to get visible when you lack confidence, how to understand the needs of your clients, and how to scale a 1:many business model. So, let's go ahead and dive in! Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here. Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness. Need help getting your message out there? Check out Naomi's services today.
My EXPERT guest is…Hollie Grant; an award-winning Pilates instructor, author, and founder of The Bump Plan. Hollie is such a great example of an overnight success 10 years in the making. In this episode we're diving into exactly what the journey really looked and felt like. From failed careers, to fighting the mainstream perspectives on women's fitness, Hollie is open, candid and refreshingly honest about the highs and lows of building an expert business. We talk about money, launching, learning on the job, working with a partner, and Hollies' essential advice to someone wanting to stand out in the crowded wellness world. So, if you're wondering if there's space for you? This episode is for you. Let's do it, let's dive in. Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here. Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness. Looking for the perfect prenatal exercise? Check out The Bump Plan for your free 7 day trial here
My EXPERT guest is… Shahroo Izadi, a Behavioural Change Specialist. Shahroo is somebody who from our very first meeting, has inspired me deeply with her commitment to her expert craft, her clients, and her message. In this episode, you're not only going to learn powerful habit change strategies that will help you to grow your business, but also get an insight into how Shahroo went from working in prisons to speaking on stages, being offered book deals, waking up one day to 400 new client requests, and selling out programmes. We talk about finding your place in the industry, standing out, building confidence in your expertise and trusting your gut – even if it means going against the grain. You're going to love this conversation, so let's go ahead and dive in. Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here. Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness. Follow Shahroo on Instagram and get a copy of her book, The Kindness Method here.
Do you ever find yourself giving away (free of charge), your valuable expertise? The expertise that you've personally and financially invested in and worked so hard to build. Perhaps you're struggling with actually converting leads into clients because your sales strategy is just not effective, or tailored to your audience? Today I'm going to talk you through my tried and tested 'Clairty to Convert' model for high-converting sales conversations. I'll unpick 5 common mistakes I see time and time again, and practical strategies you can put into place to convert more leads, and win more DREAM clients. If you're enjoying this episode, or want to ask me a question about the model, screenshot the episode and tag me on Instagram. Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
My EXPERT guest is… Cory Wharton-Malcolm – who, like so many of my guests, considers himself overwhelmingly lucky to be able to get paid to just spread a message he feels deeply passionate about. Cory took the simple concept of running, recognised a problem that he had (that frankly he felt the running world was really quite boring), and realised that he could solve it for himself and for others. You'll hear how he quit his secure corporate job, focused intently on building community and network, and how this has powered highly successful global event series – which, inevitably opened up incredible opportunities to work for leading brands like Nike. Cory shares his biggest learning for translating a passion into a business – it's game changing. So, let's dive in. Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here. Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness. Keep up to date with Cory on Instagram and join one of his run sessions here.
My EXPERT guest is… Sandra Greenbank. Sandra is a leader in fertility nutrition and has built a phenomenal career as an expert in supporting couples who have struggled to conceive, to do so naturally. In this episode, she talks about leaving her career as an accountant to pursue a more fulfilling path – one where she could truly create a legacy. We also talk about how to reverse engineer your big goals, and how Sandra scaled her expert business using courses, education platforms and more recently the launch of the Fertility Nutrition Centre. This is such a practical insight and I know you're going to learn a lot. Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here. Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness. Are you interested in the link between nutrition and fertility? Find out how Sandra can support your goals here.
My EXPERT guest is… Phoebe Greenacre, Founder of The Self Care Space and a dear friend to me. In this episode, Phoebe is sharing the unlikely steps she's taken to build her expertise as a coach, somatic healer, therapist and yoga teacher – and how an unfulfilling career in marketing led to her first of multiple business ventures. What eventuated... is Phoebe's life work, The Self Care space, a wellness platform that provides practices for nourishing the body and mind. We talk about practical tips for setting up a membership, how Phoebe doubled her Instagram following in less than a year, created her dream lifestyle, and why success doesn't need to happen overnight. Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here. Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness. Join Phoebe for yoga, mediation, and much more at The Self Care Space.
Do you find pricing your services as an expert difficult? Are you stuck in the same pricing strategy you've had for years? Do you have aspirations to earn big? Today I'm going to help you get clear on how to price your expertise, how to identify when you need to raise your prices, and the importance of reverse engineering goals. I'm also sharing some of my biggest secrets to scaling up and how this impacts your pricing model. If you're struggling with pricing your Expert service or you fancy continuing the conversation, then DM me the word MONEY and I'll connect with you directly to see how I can help. Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
My EXPERT guest is… Annie Clarke. She's a renowned expert in both the physical practice of yoga and also the theory and philosophy that provides life-changing transformations for her clients. Annie has been on a roller coaster ride of learning and up-skilling to become the entrepreneur that she is today. From the early days of working with Deliciously Ella, to finding her own two feet. From social media influencer to expert, she's shifted her focus in a way that, as she shares with me, has really enabled her to radically scale her business, reach more people, and build something sustainable for the future. We talk about everything from building a team before you're ready, to staying in integrity with your core values. Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here. Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness. Join The Practice with Annie Clarke for 7 days of free yoga on-demand here.
My EXPERT guest is… Ciara Madden, fitness trainer and entrepreneur. In this episode you're going to hear exactly how Ciara built her extraordinarily successful membership platform to 9000 monthly members in the last 12 months. Not to mention Ciara's growing team, her bulletproof mindset, and clear vision for the future – both business and personal. Ciara talks all about her humble beginnings and what motivates her to share expertise, despite it feeling like a saturated market. So, if you're building an expert business and wondering if there's space for you – then this interview is a must-listen. Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here. Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness. Get your complimentary 121 financial strategy session with GrowFactor and get actionable advice to increase profits and cash in your business. Email Simon via simon@growfactor.com. Follow Ciara on Instagram.
My EXPERT guest is… Rachel Clarkson. Rachel, who is also known as the DNA Dietitian, uses the latest scientific research in genetics to help her clients move past fad dieting and instead, adopt a healthy, personalised approach to weightless and wellness goals. In this episode, Rachel and I talk about the challenges she has faced in juggling the many different hats we need to wear when building an expert brand and becoming a confident business owner and entrepreneur. We talk about pricing, building confidence as a leader in your field, how to move past comparison and why it's so important to know your numbers if you want to scale your impact. Let's go ahead and dive in. Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here. Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness. Get your complimentary 121 financial strategy session with GrowFactor and get actionable advice to increase profits and cash in your business. Email Simon via simon@growfactor.com Check out Rachel's services and how they can support you here.
How do you attract new leads into your expert business? And is it giving you the results you desire? Today we're talking about the power of VIDEO! I'm letting you in on 3 proven tips for creating content that actually drives new leads. It's the perfect recipe for success! If you feel like you're either struggling to show up consistently OR you're showing up but still not getting leads – just DM me the word LEADS and I'll connect with you directly to see how I can help you. Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here.
My EXPERT guest is… Kirsty Gallagher, Moon Mentor, yoga teacher, bestselling author, and transformational coach. In this episode we hear the story of somebody who was once completely disillusioned with her career, took a massive leap of faith, packed in her job and figured out how to become a global leader in her field. Kirsty shares her journey of becoming a yoga teacher, how she learnt to trust her intuition, how she overcame people pleasing, set boundaries and why she thinks you need to be careful who you take advice from. This is such a powerful conversation, packed full of actionable advice… Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here. Get free access to The Vantage Point: 5 strategies to triple your impact and become the go-to expert in wellness. Find out how Kirsty can help you live in better alignment here!
My EXPERT guest is… Krissy Cela fitness expert and Founder of the Tone and Sculpt App. With 2.3m followers on Instagram alone, Krissy's recognition as a leader in her field hasn't been without its challenges. We're talking about the many moments in which she's made mistakes, hired or partnered with the wrong people, and the intense pressure that comes from growing from 2 team members to 27 in the last year. Krissy shares the most important advice she's learnt to date, which might surprise you. It was such a pleasure to speak with Krissy and I know you're going to take a load of inspiration from her Make sure you pick up a copy of Krissy's new book, Do This For You - out now! Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here. Get your complimentary 121 financial strategy session with GrowFactor and get actionable advice to increase profits and cash in your business. Email Simon via simon@growfactor.com
My EXPERT guest is… Jessica Sepel, clinical nutritionist, best-selling health author and the founder of the JSHealth Program, App and Vitamins. In this episode we're talking about the very real challenges of building an expert brand – one where you are constantly spinning different plates, wearing a million different hats, and really… figuring a lot of the entrepreneurial journey out on the job. In this episode, Jess and I are talking about how she built a social media audience of more than half a million raving fans, and how she overcame the fear of not knowing enough or having enough experience, to write a book, launch an app, and build one of Australia's leading ranges of supplements. She's such an incredible example of how you can leverage your own knowledge and expert to scale a business that impacts millions of people globally. Click here to find out how Jess and her team can support your wellbeing now, and in the future. Are you an expert or coach working in the wellness industry? Go ahead and join my FREE online community of like-minded entrepreneurs here. Get your complimentary 121 financial strategy session with GrowFactor and get actionable advice to increase profits and cash in your business. Email Simon via simon@growfactor.com
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