The Pulp Writer Show

In this week's episode, we take a look at the Continuity Lockout Syndrome that can sometimes happen with long series like the Marvel Cinematic Universe, and how to avoid it. This coupon code will get you 50% off the audiobook of Shield of Deception, Book #4 in The Shield War series, (as excellently narrated by Brad Wills) at my Payhip store: HALLOWEEN2025 The coupon code is valid through November 3, 2025. So if you need a new audiobook this fall, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 274 of the Pulp Writer Show. My name is Jonathan Moeller. Today is October 24th, 2025, and today we are talking about continuity lockout in long series and how to avoid that. Before we get to our main topic, we will start with Coupon of the Week and a progress update on my current writing, publishing, and audiobook projects. First up is Coupon of the Week. This week's coupon code we'll get you 50% off the audiobook of Shield of Deception, Book #4 in The Shield War series (as excellently narrated by Brad Wills) at my Payhip store. And that coupon code is HALLOWEEN2025. As always, the coupon code and the link to my Payhip store will be available in the show notes and this coupon code is valid through November 3, 2025. So if you need new audiobook for this fall, we've got you covered. Now for an update on my current writing and publishing projects. I'm pleased to report that as of this recording, Cloak of World, the 13th book in my Cloak Mage series, is now available and you can get it at Amazon, Barnes and Noble, Kobo, Google Play, Apple Books, Smashwords, and my own Payhip Store. It's already selling quite well and I've gotten several nice comments about it, so thank you everyone for that. Now that Cloak of Worlds is out, my next main project will be Blade of Shadows, the second book in my Blades of Ruin epic fantasy series, and I am 18,000 words into that and I think probably on Monday, I will start full speed ahead with that. My secondary project will be the fifth Rivah book, which I am working on the outline today and tomorrow. Originally it was going to be called Elven-Assassin, but I think I'm going to change the title as I write the outline to Wizard-Assassin. If all goes well, Blade of Shadow should be out in November and Wizard-Assassin will be out in December for the final book of 2025. In audiobook news, Brad Wills is currently recording Blade of Flames, which will be the first audiobook in that series and hopefully we'll have more news for that for you soon. And Hollis McCarthy, who you might remember we interviewed last week, is working on Cloak of Embers and that should hopefully be out before the end of the year, so that's what we're working on for audiobooks right now. 00:02:18 Avoiding Continuity Lockout in a Long Series: Lessons from the Marvel Cinematic Universe Now onto our main topic this week: Avoiding Continuity Lockout in a Long Series: Lessons from The Marvel Cinematic Universe, as that is the most famous example of I think of continuity lockout available in the public eye right now. Mild spoiler warning: although there aren't going to be any specific spoilers for movies in the Marvel Cinematic Universe, I will talk broadly about the series and some of the major themes and trends in it. If you're extremely sensitive to spoilers or haven't seen Avengers Endgame yet, proceed with extreme caution. Now over the course of a long series, there's a tendency for readership or viewership to drop off. Not everyone who starts a series will finish it. One of the reasons for that is called continuity lockout. What is continuity lockout? Continuity lockout describes when a series has reached a point where new readers or viewers can't understand what is happening, especially when the amount of older material in a series that's essential for understanding new plots becomes too much of a burden. It can also describe when casual fans of series begin to drop off and turn to other kinds of entertainment. A good example of that from my own life is earlier this year the Marvel movie Thunderbolts came out and I thought that was a pretty good movie and I gave it an A in my movie roundup for the summer. Some relatives of mine went to see Thunderbolts and their reaction was, well, we didn't know who any of these people were, so we weren't sure what was happening, but it was a hot day and the air conditioning was nice. So while I'm glad they enjoyed the nice air conditioning, you can see the problem we are demonstrating because the main characters of Thunderbolts were Bucky Barnes-the Winter Soldier, Yelena, Red Guardian, the former Captain America (what was his name…John Walker?), Taskmaster, and Ghost. All of these people are introduced in previous Marvel projects, and if you didn't know who they were, it would be hard to connect with these characters. Now, some series like Doctor Who and James Bond are designed to have new entry points every few years and don't take a lot of pains to keep consistent canon across the decades. For example, you think about how many different actors have played James Bond and all of Bond's various supporting characters like M and Q and Moneypenny. There tends to be a consistent canon within each iteration of James Bond, but then they start over with a new Bond. Now that Amazon is having Denis Villeneuve do the new Bond, no doubt we will have a completely new Bond continuity for the 21st century. And although a series like James Bond will have a lot of recurring characters, like as I said, M, Q, and Moneypenny, knowing their entire history beyond what's happening in the current production usually is not important for following the plot or a brief Google search will quickly explain what's needed. Other series like Star Trek or Star Wars rely heavily on decades of established canon, even when starting a new series, making them intimidating to begin with. Another good example of this is when the Star Wars TV show Ahsoka came out in 2023, the creators were at pains to explain that, no, you don't need to see anything else to watch this and you just jump right in. In practice, however, a lot of news sites ran articles like "34 Essential Episodes of Star Wars Rebels To Watch Before You Watch Ahsoka", which kind of belies the point. The Marvel Cinematic Universe (which we will refer to as MCU in this episode to save time) is certainly one of those series that relies heavily on older content to drive its plots. Like the many comic series it draws from, the MCU requires a great deal of prior knowledge from its viewers that in the later installments can start to feel like homework. Now, how did continuity lockout happen in the Marvel Cinematic Universe? The people who initially enjoyed the first Ironman and Avengers movies will most likely find themselves very confused if they try to watch the latest Marvel movies without catching up first. The full MCU canon to date would take well over a week to watch at this point, assuming you did nothing else that week. The MCU is over 16 years old now and still producing new content at a fairly brisk pace, though it has slowed down a bit after the end of the peak streaming era when Disney was pushing them to make as many shows and movies as possible to draw subscribers to their Disney Plus streaming service. The multiverse arc of the last few years (with multiple alternate realities for the characters) has only added to viewer confusion. As longtime listeners might know, I am not a big fan of the multiverse as a storytelling concept. There's also a debate about what content is official MCU since there are older shows from ABC and Netflix and movies filmed before Ironman, which increases that confusion. A good example of continuity lockout in the MCU was the 2023 movie The Marvels, which I thought was an enjoyable (if perfectly straightforward) science fiction flick that felt like it was something from the '70s (in a good way). But to fully know who all the characters are and to understand their abilities, the viewer would need at the minimum, to watch Captain Marvel, Avengers Endgame, the Ms. Marvel series, and the WandaVision series, and that is over 10 hours of content to watch as homework before watching a movie with characters that are fairly new to the MCU and a plot that is a one-off that doesn't tie into subsequent films. In the age of Disney Plus, access to the prior films and TV shows is easier than it would've been in the pre-streaming era, but it's still a major time commitment, especially for a film like The Marvels that did not have strong enough reviews to motivate viewers to make the trip to the theater. Additionally, streaming itself is getting more and more expensive, which in these troubled economic times can get to be something of a pinch. I've found in my own writing career that people tend to be completionist and want to read everything in a series before they move on to the next one. And many people feel they have to rewatch movies or catch up on Disney Plus before they go see a Marvel movie in theaters, which makes the impulse to wait until the newest movie hits the streaming service instead of seeing it in theaters all the stronger. Anecdotally, I know of many people who fell off watching the MCU movies after Endgame and never watched any of the Disney Plus series. I mean, logically that makes sense because if you saw Endgame, it felt like a very epic and cinematic end to the saga and the story's over, why tell more? The reasons they gave were because they didn't have Disney Plus, as I mentioned, because of cost. They didn't have time to rewatch the older movies before watching the new ones, or they found the newer movies confusing. The drop in viewership in the MCU over the course of its 16 year run can teach us writers some valuable lessons. So now we will go into five lessons from the MCU you can apply to your book series, especially if like me, you tend to write longer book

In this week's episode, we interview narrator Hollis McCarthy, who has narrated over 300 audiobooks, including many of THE GHOSTS and CLOAK MAGES. She is also co-author with her mother Dee Maltby of the MAGIC OF LARLION series, which you can learn more about at https://deemaltbyauthor.com/. This coupon code will get you 25% off the ebooks in the Dragonskull series at my Payhip store: DRAGONSKULL25 The coupon code is valid through October 27, 2025. So if you need a new ebook this fall, we've got you covered! TRANSCRIPT Introduction and Writing Updates (00:00): Hello, everyone. Welcome to Episode 273 of The Pulp Writer Show. My name is Jonathan Moller. Today is October 17th, 2025, and today we have an interview with audiobook narrator Hollis McCarthy. Hollis has narrated many audiobooks, including numerous books from the Ghost and Cloak Mage series, so we'll talk with her about that. Before we get to our main topic, we'll have Coupon of the Week and then a progress update on my current writing projects. This week's coupon code will get you 25% off the ebooks in the Dragonskull series at my Payhip store, and that coupon code is DRAGONSKULL25. The coupon code is valid through October 27th, 2025. So if you need some new ebooks to read for this fall, we've got you covered. And as always, the coupon code and the links to my store will be available in the show notes. Now for an update on my current writing projects. As of this recording, I am 80% of the way through the first round of edits in Cloak of Worlds, so making good progress and if all goes well, the book should be out before the end of the month. I'm also 14,000 words into Blade of Shadows, which will be my next main project after Cloak of Worlds is published, which means I also have to write the outline for Elven-Assassin soon, and that will be the fifth book in the Rivah series. In audiobook news, recording will be underway next week for Blade of Flames. That will be narrated excellently by Brad Wills. Ghost in Siege is now out. It should be available at of all the audiobook stories (except Spotify) and it should be available there in a few days. And that is the final book in my Ghost Armor series that is excellently narrated by Hollis McCarthy. So that is where I'm at with my current writing and audiobook and publishing projects, which makes for a good segue into our main topic, our interview with Hollis McCarthy, which begins now. 00:03:56 Interview With Hollis McCarthy Hi everyone. I'm here today with Hollis McCarthy, who is a classically trained actor. Hollis has played leads in regional and off-Broadway theater, specializing in Shakespeare. On CBS. she's been a recurring guest star judge on Bull, the president of Ireland on Bluebloods, and a senator on Netflix's House of Cards. She's narrated more than 300 books for a variety of publishers and is the proud co-author of her mom Dee Maltby's epic fantasy series, The Magic of Larlion. Hollis, thanks for coming on the show today. Hollis: My pleasure. Jonathan: So to start, can you tell us a little bit about yourself and how you got into acting and performing? Hollis: That's a great question. I think it all started with doing my little brother's Sesame Street finger puppets. He's 10 years younger than me, so I mean, I got to reread all my favorite books with him and I started voicing the finger puppets to Burt, Ernie and Cookie Monster and all those guys in the backseat of the car and playing all the characters. And then my brother went into theater. My other brother's seven years older than me, and I used to go see his shows up at the college when I was in high school and kind of fell in love with it there. I absolutely meant to be an aeronautical engineer/physicist like my dad, but it didn't end up working out. I fell in love with theater and went to Stratford. I had a dual major because I was in an honors program, so I didn't have to declare a major until my fifth year of undergrad. But then I went to Stratford up in Canada and I saw two Shakespeare shows in one day and that was it. I had to do that. That was what I loved. Jonathan: Well, since we've had many audiobooks together, I'm glad it worked out that way. Hollis: Me too. Yeah, so I got my BFA in acting, and then I got my MFA from the University of Missouri-Kansas City in performance, and I was lucky enough to have some great coaches from the RSC and did a bunch more Shakespeare, and I've done that regionally a lot. And then I fell into audiobooks because I got tired of traveling, and I love to work from my home in my jammies. Jonathan: That is the dream. Speaking of that, could you tell us a bit more about how you sort of got into audiobooks or ended up doing a lot of that? Hollis: Yeah. Well, again, it starts with my childhood. My mom, who was a writer and an artist, she had, there were five of us kids and she would read out loud to us in the kitchen to keep us from fighting when we were cleaning up. So she started with Tolkien and Watership Down and Narnia and all of that. And then I got to, like I said, read to my little brother all my favorite books. And so I started doing all different voices for the characters and I always thought that was normal until, of course I volunteered to read in class in high school and people thought I was some sort of freak, but I always loved playing all the characters. And so when I started looking at staying home more and what could I do to work from home instead of being on the road for work, which was great for a long time, but then at some point you want to stay home and have a life as an actor as well as doing what you love. And audiobooks seemed a good fit. So my husband, who's also an actor, took a class from Paul Rubin here in the city in New York. We live in the New York area now. And he got a bunch of good tips from that that he passed on to me. And then my agent got me an audition with Audible and Mike Charzuk there. I came in and read a couple of pieces for him and he came back to the booth with a book he wanted me to start on. And from there I just kept building and got a lot of great indie authors through ACX like you. I don't know how many books we've done together now. Jonathan: It's over 30, I think. Yeah, 30 over the last seven years. So it's been a while. Hollis: And you're seriously, I mean, I'm not saying this because I'm on your blog, but your series are absolutely my favorites, especially because, yeah, the two series that I do, one is Nadia from the Midwest like me and then the other one with Caina, the epic fantasy world, which uses all my British and Irish bits and I absolutely love them. So yeah, I've just kept building up, getting in with a few more publishers now, which is harder to do and I just love it. Our first booth, when the pandemic hit, we had to build a booth at home and I had been going to studios in the city up until that point, but it hit pretty suddenly. It was obvious on St. Patrick's Day when it was like us going to the studio and people who were absolutely desperate folks were the only other ones on the street. We had to stay home. So my husband took our rapier blade (we fight with swords. We're actor combatants, like you said). He took two broadsword blades and a rapier blade, and he's handy with carpentry, fortunately. That's how he worked his way through school. He bracketed those to the wall and we ordered through Amazon before they kind of shut down too. We ordered packing blankets to hang over them and I ordered a new microphone and a new interface and it was trial and error for a bunch of days. And we had an engineer on call who talked us through how to run the software programs and stuff, how to set them up. And from there I've just kept recording at home. I sometimes still go into the studios when they have a budget where they can spring for a studio, but mostly they want you to work from home these days. So that's mostly what I do. Jonathan: Oh, building a recording booth out of swords. That's very Caina. Hollis: It's very Caina. I love Caina. Caina is me as a young woman. If I had been a superhero, I would've been a Caina. All my favorite roles in Shakespeare were the girl as boy ones. You asked, one of my favorite roles in theater was when I was at Alabama Shakespeare and I was playing Queen Elizabeth in Richard III and dressing in gorgeous gowns and being very seductive and very powerful and manipulative and all that. But in the earlier scenes, we did the three plays and in the Richard III and the Henry VI we did all three. And in the earlier scenes where Elizabeth wasn't in, I got to dress up and doublet and hose and I like stippled some stipple of beard on my face and climbed a siege ladder with a sword in one hand and did a spectacular pratfall running away from the bad guys and would slide on my stomach on the deck of the stage and I would come out into the lobby and the other guys who were playing my fellow fighters would be holding up rating cards for how far I'd slid that day. Jonathan: Sounds like very practical cardio. Hollis: Yeah, very. It was a lot of fun. That was probably my most fun I've ever done, though I also loved Beatrice and Much Ado, which I got to do twice because she's just so funny and witty and passionate. She's great, and Shakespeare, you know. Jonathan: Very good. So after all these audiobooks, what goes into preparing to record an audiobook? Hollis: That's a great question, too. It depends on the book, really. And I'm lucky enough to do a lot of series now, so when you're doing a series, it gets easier as you go along. I remember with the first ones I did for you, the first Caina, it probably took me an hour of prep to get through the first chapter. There were so many made up place names that I needed to figure out how to say, and then you have to be consistent. Even if they're made up, you still have to be consistent. So I really used my theater training there because I learned the international phonetic alphabet when I was

In this week's episode, we warn against six different scams targeting indie authors. I also take a look at my advertising results for September 2025. This coupon code will get you 50% off the audiobook of Cloak of Wolves, Book #2 in the Cloak Mage series, (as excellently narrated by Hollis McCarthy) at my Payhip store: WOLVESAUDIO The coupon code is valid through October 20, 2025. So if you need a new audiobook this fall, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Update Hello, everyone. Welcome to Episode 272 of The Pulp Writer Show. My name is Jonathan Moeller. Today is October 10th, 2025, and today we are looking at six common scams that target indie authors. We'll also look at my advertising results for September 2025 and some changes I will make because of that. But first, let's start with Coupon of the Week and a progress update on my current writing projects. First up, Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Cloak of Wolves, Book #2 in the Cloak Mage series (as excellently narrated by Hollis McCarthy), at my Payhip store. That coupon code is WOLVESAUDIO, and as always, the coupon code and the link to my Payhip store will be available in the show notes for this episode. This coupon code is valid through October 20th, 2025. So if you need a new audiobook for this fall, we have got you covered. Now an update on my current writing and audiobook projects, I'm pleased to report the rough draft of Cloak of Worlds is done at 107,500 words. I think it's going to end up being about 30 chapters or so once I finish editing and I'm going to start editing very shortly. Before I start editing, I am going to write a short story called False Iron set in the world of Nadia and newsletter subscribers will get a free ebook copy of False Iron when Cloak of Worlds comes out, hopefully before the end of the month (if all goes well). I am also 11,000 words into Blade of Shadows, the second book in my Blades of Ruin epic fantasy series that will be my next main project after Cloak of World is published. In audiobook news, Ghosts in the Siege (as excellently narrated by Hollis McCarthy) is done and it's processing through the various platforms. I believe as of right now you can get it at Payhip, Kobo, and Google Play and then hopefully it should be available at the other stores within a few weeks. Brad Wills is starting work on the audiobook of Blade of Flames. In early 2026, I believe we should have the final audiobook from the Stealth and Spells series from C.J. McAllister. So that is where I'm at with my current writing and publishing projects. 00:02:18 Ad Results for September 2025 [Amounts Mentioned Are in USD] Now let's take a look back at some of my ad results for September 2025. First, the big changes. I am going to either give Facebook ads a rest for a while or more likely continue them in a very more limited way with a more focused strategy. As I've mentioned before, Meta has been shoving all this Advantage Plus AI stuff into Facebook ads and it just doesn't work. The key for online advertising, especially with books, is to narrow your target audience as much as possible and the Advantage Plus AI stuff all goes for a broad audience. To test that out, I did a couple of experiments. I didn't advertise Frostborn with Facebook ads in August, but I did advertise them with Facebook ads in September. The end result was I actually made $20 less from Frostborn in September than I did in August, but I also had the advertising expense for the month of September, so I made less overall. I also tried the reverse of that experiment. I advertised Cloak Games and Cloak Mage in August with Facebook, but not in September. The end result was that Cloak Games and Cloak Mage made about $200 less in September, but without the cost of advertising, that meant the profit was substantially higher. So I'm not sure if Facebook ads are effective or as effective as they used to be any longer (thanks generative AI), but in the [interest of] full testing, it'll experiment with it a bit more. I did try one ad campaign entirely with Advantage Plus this month and it was objectively terrible. I do not recommend using Advantage Plus for anything if you are advertising anything on Facebook. I probably will end up doing Facebook ads in a more focused way, similar to the way I do my BookBub ads, where I will set a time limited ad for one of my permafree books for four days or so and then shut it off when it's done because BookBub ads tend to work well the first three days and then lose their punch after. So I might end up doing something similar with Facebook ads, but we will report more on that in November once we finish with October's advertisement results. Meanwhile, Amazon ads did a lot better. Here are some of the campaigns I ran. Remember, for an Amazon ad to be successful, it needs to generate a sale or complete Kindle Unlimited read through for every six through eight clicks. For Demonsouled Omnibus One, I got back $2.44 for every dollar spent, with one sale for every 1.41 clicks. For Half-Elven Thief, I got back $1.31 for every dollar spent, with one sale for every 2.48 clicks. For Half-Elven Thief Omnibus One, 48% of the profit came from the audiobook for that one. I got back $10.13 for every dollar spent, with one sale for every 1.26 clicks. For Stealth and Spells Online: Creation, it did really well, with $24.01 for every dollar spent, with one sale for every 0.66 clicks. That was still enjoying the halo result from the release of Final Quest earlier this year. For Cloak Mage Omnibus One, I got back $3.64 for every dollar spent, with 65% of the profit coming from the audiobook and one sale for every 0.61 clicks. For Sevenfold Sword Omnibus One, I got back $3.47 for every $1 spent and one sale for every 2.42 clicks. For Dragontiarna Omnibus One, I got back $13.40 for every dollar spent and one sale for every 1.2 clicks. Out of all my campaigns. I only had one campaign that lost money, but it lost a grand total of $1.48, so that was good. So we can also see that omnibus editions definitely do very well with Amazon ads, especially if they have attached audiobooks. It turns out finishing Stealth and Spells Online made it a lot easier to advertise. A finished series is a lot easier to advertise than an incomplete one (who knew?). Though if I really want to kick up Half-Elven Thief, I need to write another book in the series, which I plan to do later this year. Once Cloak of Worlds is published, I will start on that. As I mentioned earlier, I'm also [doing] a variety of BookBub ads for my permafree books on Barnes & Noble, Kobo, Google Play, and Apple; these consistently do very well since it's a lot cheaper to get clicks through the non-Amazon stores for books when you're advertising them on BookBub. So that's where my ads are for September 2025. As I mentioned, I'm going to experiment a bit more with Facebook ads in October and November, but the end result (even if I have good results) is I'm going to use them a lot less than I used to moving forward because targeting is somewhat harder. That means it's time to start thinking about other marketing ideas. There is precedent. I resisted using Facebook ads for four years before I started experimenting with them in early 2020, so maybe it's time (after dragging my feet on the idea for five years) to start playing with short form video in 2026. That seems to be where all the growth and all the eyeballs seem to be. You may have noticed that the previous episode of this podcast, Episode 271 was the first one that was on YouTube, and it seems to have been a good idea since that doubled the amount of views an episode usually gets. So I may have more video experiments coming soon, but we'll see, and as always, thank you for reading, everyone and it would be pointless to advertise the books if people didn't want to read them, and that is a fact for which I am very grateful. 00:07:26 Main Topic of the Week: Six Scams Targeting Indie Authors Now on to our main (and to be honest, somewhat less enjoyable) main topic this week, six scams that are targeting indie authors. The old saying was, "there's a sucker born every minute", but in the year of our Lord 2025, I think it's more accurate to say there's an AI powered scammer born every minute. As you might've gathered from my tone about this, I admit to being pretty annoyed by how many scam emails I get related to writing and indie publishing. These days it's pretty constant and they tend to cluster around when I have a new release. Some bot (or more realistically, a whole bunch of bots) is presumably scanning all new releases and then turns out a bunch of scammy emails when it detects a new book. I despise these people because they prey upon the vulnerable for money, which is wrong. Imagine a 75-year-old who just self-published the novel he or she has been working on for the last 30 years and finally decided to finish in retirement. Then they get a ChatGPT generated email from "John Grisham" praising their book in detail and asking for some money for marketing services. A lot of people would have absolutely no mental defense against this kind of scam, like someone from modern earth encountering a wizard who can cast illusion spells. Unfortunately, scamming is endemic everywhere these days. It is a constant debate how much the [US] federal program Medicare gets scammed out of every year. One of the local drug stores where I live has numerous signs warning about gift cards after so many local seniors were getting scammed into buying gift cards. Then there were a recent chain of text messages telling me I owed money for driving on toll roads in the state of Illinois, which was amusing because one, I haven't been to Illinois since 2022. Two, I was a passenger in someone else's car at the time, and three, the last time I was on a toll road in Illinois in a vehicle I actually owned was in 2017. As an amus

In this week's episode, we take a look at creating good backstories for characters and how that can advance the plot. We also discuss two articles about the problems of generative AI. This coupon code will get you 25% off the ebook versions of books in the Sevenfold Sword series at my Payhip store: SEVENBOOKS The coupon code is valid through October 13, 2025. So if you need a new ebook this fall, we've got you covered! Here are links to the articles mentioned in the episode. Writer Beware: https://writerbeware.blog/2025/08/01/return-of-the-nigerian-prince-a-new-twist-on-book-marketing-scams/ Ed Zitron: https://www.wheresyoured.at/the-haters-gui/ TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 271 of The Pulp Writer Show. My name is Jonathan Moeller. Today is October 3, 2025, and today we are looking at how to create character backstories. We'll also look at some good articles about the problems created by generative AI technology. If you hear occasional drumming noise in the background, it seems like the elementary school a few blocks from here is practicing their marching band. Hopefully it won't be too disruptive. First off, let's start with Coupon of the Week. This week's coupon code will get you 25% off the ebook versions of books in the Sevenfold Sword Series in my Payhip store, and that coupon code is SEVENBOOKS. And as always, the coupon code and the link to my Payhip store will be available in the show notes. This coupon code will be valid through October the 13th, 2025. If you need a new ebook for this fall, we have got you covered. Now let's have a progress update on my current writing projects. As of this recording, I am 83,000 words into Cloak of Worlds, which will be the 13th book in the Cloak Mage series. I'm thinking the book will end up about 110,000 words, so hopefully I will finish up the rough draft next week. We'll see how things go. I'm also 8,000 words into Blade of Shadows, which will be the sequel to Blade of Flames from last month, and that will be my main project once Cloak of Worlds is published (hopefully by the end of October, if all goes well). In audiobook news, I'm very pleased to report that recording and all the work is done on Ghost in the Siege (as excellently narrated by Hollis McCarthy) and we will actually close out this episode with a preview from that audiobook. It's currently up on my Payhip store and probably Google Play as of this recording, but it should be showing up on all the other stores before too much longer. 00:01:52 Generative AI Now onto our next topic, which is two very good articles about the problems of generative AI I read recently. The first (and I'll have the links to both articles in the show notes) is from Writer Beware, which talks about how generative AI is causing a new round of super targeted scammers. These scammers feed your book into the chatbot, which then generates a highly personalized email praising the book and offering marketing services. I got a ton of these scam emails after Stealth and Spells Online, Ghost in the Siege, and Blade of Flames came out in the past couple months and a bunch more after Malison: The Complete Series did well on BookBub at the end of August. So if you are a writer and you publish a book and a few days later or perhaps even the very same day, you get a very detailed email praising the book with very specific plot points and offering marketing services, beware, it's probably a scam that will give you no value whatsoever for your money. Journalist Edward Zitron wrote a great article explaining in extensive detail why generative AI is a bad idea that's probably going to cause a serious market crash in the next few years. I admit I started out with a mildly negative opinion of LLM based generative AI tools in 2022 and 2023, but I wanted my opinion to be an informed one. I've experimented with them on and off and read a good bit about them and as I've experimented with them, my opinion has moved from mildly negative to highly negative and finally arriving at completely anti-AI this year. I never used AI for any of my books, short stories, or cover images. I experimented a bit with using AI images for Facebook ads, but people generally hated them, so I stopped entirely with that. In fact, Facebook ads have become far less effective this year because of all the AI stuff Meta has crammed into them, but more on that later. So why did I arrive at a highly negative opinion of AI? It's because these tools do not actually do what their advocates promise, they're hideously expensive to run, and the enormous costs and downsides significantly outweigh any benefits. In addition to the problems mentioned in the Zitron article like cost, false promises, economic bubbles, and the companies blatantly lying about their capabilities, I think the fundamental difficulty with generative AI is that it's essentially a cognitive mirror for its users, like a Narcissus Machine like I've called it before. What do I mean by this? In Greek myth Narcissus was enraptured by the beauty of his own reflection. LLM based AI is essentially very fancy autocomplete, which means it guesses the most likely response to your prompt based on a statistical likelihood. In other words, it ends up mirroring your own thoughts back at you. So I think LLMs are highly prone to inducing an unconscious confirmation bias in the user. Confirmation bias is a logical fallacy where one interprets new information as confirming one's preexisting beliefs. It's healthier to reevaluate one's beliefs based on new information that comes in, but with confirmation bias, you warp any incoming information to fit a preexisting belief. For example, let's say you have the preexisting belief that you're immortal and nothing can kill you, and then you accidentally shoot yourself in the arm with a nail gun and you bleed. The correct interpretation of this is no, you are not in fact immortal and you can in fact die. Someone suffering under confirmation bias would say the fact that they accidentally shot themselves in the nail gun in the arm with a nail gun and didn't die is proof that they're immortal. That's obviously a logical fallacy, but you see why it's called a confirmation bias. I think even highly intelligent people using LLMS are prone to this kind of confirmation bias because the AI model settles on what is the most statistically likely response to the prompt, which means that consciously or not, you are guiding the LLM to give you the responses that please you. This is why you see on the tragically hilarious side, people who are convinced they've invented a new level of physics with the LLM or taught it to become self-aware or think that the LLM has fallen in love with them. And on the outright tragic side, people who have serious mental breakdowns or blow up their lives in destructive ways because of their interaction with the LLM. Grimly enough, I suppose the problem is going to sort itself out when the AI bubble crashes, whether in a few months or a few years. As one of the linked articles mentioned, AI companies have no clear path to profitability, save for chaining together infinite NVIDIA graphics cards and hoping they magically stumble into an artificial general intelligence or a super intelligence. They're not going to and it's all going to fall apart. The downside is that this is going to cause a lot of economic disruption when it crashes. I know I'm very negative about AI, but in the end I see hardly any good results or actual benefits from the technology. Lots of technology products are becoming worse from having AI stuffed into them (like Windows 11 and Microsoft Office) and what a few good results have come about will not last because the data centers are burning cash like there's no tomorrow. So again, you can see the links to these articles in the show notes and those are my thoughts on generative AI at the moment. 00:07:04 Writing Backstory for Characters [Note: Contains some mild spoilers for early books in the Frostborn, Half-Elven Thief, The Ghosts, and Cloak Games series] Now let's move on to a happier and frankly more interesting topic and that is writing backstory for characters. I will define it, talk about why backstory is important, give three tips about writing effective backstories, and share examples of good backstories from my own work and other media. First of all, what is a backstory? It's what happens to a character before the story begins or details of situation that happens before the story begins. Very often you'll have characters who have preexisting pasts before the story begins. It's very rare the story will begin when the main character is born and go from there. Even if that is the case, then some of the supporting characters obviously will have backstories. One example of a backstory could be a detective who had a twin sister who is kidnapped, which explains why he gets overly invested when a similar case happens. An example of a location's backstory would be knowing that a particular country was once part of another one and split off after revolution or war. That detail influences how people in that country currently treat people in the other nation. And you can see that a backstory is also an important component of world building as well, especially for fantasy and science fiction novels, though even novels set in in the contemporary world like mysteries and contemporary romance will often have backstories as well that require world building, because the location is very often fictional or will have fictional elements to it. Now, why is backstory important? For one thing, it makes a story feel more realistic and "lived in", for lack of a better word. It's not realistic that absolutely nothing of interest happened to the protagonist before the story begins, or that nothing from their past would influence their current beliefs, behavior, and decisions. Backstory also gives characters clearer rea

In this week's episode, we take a look at six marketing lessons writers can learn from TikTok. I also answer questions about my new book BLADE OF FLAMES. This coupon code will get you 50% off the audiobook of Shield of Storms, Book #1 in the Shield War series, (as excellently narrated by Brad Wills) at my Payhip store: FALLSHIELD50 The coupon code is valid through October 6, 2025. So if you need a new audiobook this fall, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 270 of The Pulp Writer Show. My name is Jonathan Moeller. Today is September 26th, 2025, and today we are looking at six trends from TikTok that help with marketing books (even if you're not on TikTok). We'll also answer some questions about my new book, Blade of Flames. Before we get to our main topics, we will do Coupon of the Week and a progress update on my current writing projects. So let's start off with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Shield of Storms, Book One in the Shield War series (as excellently narrated by Brad Wills), at my Payhip store and that is FALLSHIELD50. And as always, the coupon code and the links to my store will be available in the show notes. This coupon code is valid through October 6, 2025. So if you need a new audiobook to listen to this fall, we have got you covered. Now here is where I'm at with my current writing projects. As I mentioned last week, Blade of Flames is now out and you get it at Amazon, Barnes & Noble, Kobo, Google Play, Apple Books, Smashwords, and My Payhip store. Now that it is out and published, my new main project is I'm finally returning to the Nadia series. I am 50,000 words into Cloak of Worlds, which I believe puts me on chapter 10 of 28, though I'll probably split up some of the longer chapters in editing to make them punchier. So hopefully that will be out in October, probably towards the end of October (if all goes well). My secondary project is now Blade of Shadows, which will be the sequel to Blade of Flames and the second book in my Blades of Ruin epic fantasy series. And as of this recording, I'm about 4,000 words into it and I'm hoping that'll be out towards the end of November, maybe right before or right after Thanksgiving, depending on how the next couple of weeks go. In audiobook news, Shield of Power is now finally out at all audiobook stores: Audible, Amazon, Apple, Google Play, Kobo, Chirp, Spotify, and all the others. You can listen to that on a platform of your choosing. Recording is almost done on Ghost in the Siege and I should have some audiobook files to proof for that soon. So that is where I'm at with my current writing, audiobook, and publishing projects. Now, Blade of Flames is the first book in a new epic fantasy series with the first new protagonist I've had since I wrote Rivah in Half-Elven Thief back in 2023. So as you might expect, it has generated more than the usual amount of reader questions. So for convenience, I will answer them all right here on the show. Question #1: Is Blade of Flame set in the world of Andomhaim/Owyllain (from Frostborn Sevenfold Sword, Dragontiarna, Dragonskull, and The Shield War)? Yes, it is set in Owyllain, specifically in the Year of Our Lord 1588, so 88 years after the end of The Shield War. Question #2: Is Ridmark the main character? No, the main character is named Talembur. I've written 43 books with Ridmark as either the protagonist or one of the protagonists, and across those books, Ridmark has gone from an angry young man to a grandfather, so it was time to do something different. The poor man deserves a break after 43 books. Question #3: Is Talembur secretly Ridmark in disguise? No. Question #4: Is Talembur secretly…(various character theories)? No, Talembur's a new character. Question #5: Do you need to read any other books before starting Blade of Flames? No. That was one of my intentions in writing it. You can read Blade of Flames without having bred any of the other Andomhaim books, since all the major characters in Blade of Flames are new and we're in a part of Owyllain we've never visited before. Question #6: Are there any recurring characters in Blade of Flames? Exactly one and that character only has, like three lines. Well, two (technically, depending on how you look at it). Question #7: Will other recurring characters return in future Blades of Ruin books? Yes, but we shall have to read and find out after I write them. Question #8: The opening is very similar to Frostborn: The Gray Knight, isn't it? Yes, for reasons that will become clear. Without any spoilers, let's say that this similarity is a significant plot point. Question #9: Is there a dog in this book? Yes. People like dogs, so there is a dog in the book. Question #10: Does the dog die? He does not. Question #11: Seriously, truly, does the dog die? I promise the dog does not die. Question #12: How many Blades of Ruin books will there be? I'm planning for 12, though that might change if I have a good idea that requires an extra book or if I think I can consolidate it down. Question #13: Will there be Blades of Ruin audiobooks? That is the plan, if all goes well. Brad Wills has signed up to narrate the series. Question #14: Are you still going to write Rivah books? Yes. After I publish Cloak of Worlds, which as I mentioned will hopefully be sometime in October, I will start writing the next Rivah book, Elven-Assassin. Question #15: Are you still going to write Caina books? Eventually. I need some time to think about where they're going to go next. I have done this before. There is a two year gap between Ghost in the Sun (the end of the Ghost Night series) and Ghost and the Serpent because I wanted to think about what to do next. At this point in my life, I don't want to have any more than three unfinished series at any one time, so we'll see what I want to do next when either Blades of Ruin, Cloak Mage, or Half-Elven Thief are completed. Question #16: Seriously, Talembur is secretly Ridmark, isn't he? In 1884, retired Civil War General William T. Sherman was approached about running for president. He point blank refused, famously stating, "I will not accept if nominated. I will not serve if elected. Though this usually gets paraphrased to "If nominated, I will not run. If elected, I will not serve." He really meant it and refused to get involved in politics for the remaining years of his life. I'm not sure if writers of fiction have the equivalent of a Sherman statement, but if there is, this is it. Talembur is a new character and not secretly a character who has appeared before in the Andomhaim/Owyllain books and I cannot be blunter about it than that. So hopefully that will answer any questions you may have had about the Blades of Ruin series and Blade of Flames in particular. 00:05:50 Main Topic: 6 Things BookTok Trends Can Teach You About Marketing Books Now on to our main topic this week, which is six things BookTok trends can teach you about marketing books (even if you don't use TikTok). One thing is clear though, is that books are thriving on the TikTok social media video platform. Readers (very often in the romance, young adult, and fantasy genres) are excited to show off their trips to bookstore and their "hauls" of the latest books in videos. BookTok influencers are even paid to promote new releases in videos in the same way Beauty Gurus have been paid to promote mascara. Some traditional examples of bestselling BookTok books are the Fourth Wing series by Rebecca Yaros, A Court of Thorns and Roses by Sarah J. Maas, It Ends With Us by Colleen Hoover, and the works of Emily Henry. Anecdotes are not the same as data of course, but the last couple of times I've been to a Barnes & Noble, I've been surprised by how young most of the customers there are. Obviously that might be attributed to my own advancing age, where I'm very often the oldest person when I go someplace. But nonetheless, I do think this is a real thing where BookTok and TikTok in particular are drawing more young people into reading because they see it's a trendy thing on TikTok, so they get into it. The BookTok effect can make even an otherwise obscure book the latest bestseller, even one that isn't a new release. Many authors have found success marketing their books on the platform and have seen an increase in their sales from BookTok. Using TikTok as an author is hardly a requirement, though. In fact, I haven't used it in my marketing because I would rather focus on something like my newsletter that I have control over and that isn't vulnerable to bans. TikTok has been threatened with a US ban several times, but it hasn't ultimately been banned (at this time of this recording), and it doesn't look like that's going to happen since in the past few days, it looks like the US government has managed to finalize the sale of the company to an American investor. Now, as I just mentioned, using TikTok as an author is hardly requirement though, but nonetheless, there are lessons to be learned from the success of BookTok when marketing your books. We'll talk about six of those lessons today. #1: Have your highlight-worthy quotes and pitch ready. TikTok is full of action-packed book trailers or short, dramatic reenactments of scenes from books. The most popular of these book-based clips are very short, sometimes even just a single quote or sentence. Some writers write page-length book blurbs, wanting to fit in every detail about their books. In the words of many Internet posters, "too long; didn't read." You need to be able to explain your book in less than three sentences, to clearly explain the main character and the stakes they face. Having a few snappy or interesting quotes from the book itself as a teaser can also be useful aid in marketing. BookTok is a place to learn that art, as many successful authors and BookTok creators have perfected the short summary and attention-get

In this week's episode, we take a look at the "personal curriculum" social media trend and look at how it can be useful for writers. This coupon code will get you 50% off the audiobook of Cloak of Dragons, Book #1 in the Cloak Mage series, (as excellently narrated by Hollis McCarthy) at my Payhip store: FALLMAGIC50 The coupon code is valid through September 29, 2025. So if you need a new audiobook this fall, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 269 of The Pulp Writer Show. My name is Jonathan Moeller. Today is September 19th, 2025, and today I am looking at the idea of a personal curriculum for writers. We also have Coupon of the Week and a progress update on my current writing projects. So let's start things off with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Cloak of Dragons, Book Number One in the Cloak Mage series (as excellently narrated by Hollis McCarthy), at my Payhip store. And that coupon code is FALLMAGIC50. And as always, the coupon code and the links to my Payhip store will be available in the show notes of this episode. This coupon code will be valid through September the 29th, 2025. So if you need a new audiobook to listen to as we head into fall, we have got you covered. And now for an update on my current writing projects. I'm pleased to report that Blade of Flames is finished and by the time this episode goes live on what should be the 22nd, it should be available at all ebook stores. Initial impressions have been positive so far, so I hope you'll check that out and enjoy it. Now that Blade of Flames is finished and out in the world, my next main project will be Cloak of Worlds. After a year, I am finally getting back to Cloak Mage. I am now 21,000 words into it, and I'm hoping it will be out in October, though it might slip to November because I think this one might be a bit on the longer side. My secondary project is now Blade of Shadows, which is the second book in the Blades of Ruin series and the direct sequel to Blade of Flames. I'm a thousand words into that. In audiobook news, Shield of Power is still in processing and quality assurance at most of the audiobook stores. It is now available at, I think Google Play, Kobo, my own Payhip store, and a few others, but it's still not up on Audible, Apple, or Amazon yet, though hopefully that should be fixed soon. Recording on Ghost in the Siege is finished and we're just waiting on files so we can proof-listen to them. So some new audiobooks will be available before too much longer. So that's where I'm at with my current writing projects. 00:02:18 Personal Curriculum for Writers So let's move on to our main topic this week, the personal curriculum trend for writers. What is a personal curriculum? The trend of creating a personal curriculum has been going around social media for the past month or two. Basically, a personal curriculum uses a structure of an imaginary class to reframe your personal and professional development goals. It can be as simple as creating a set of reading to do in a month or as complex as creating a major project that will take many steps and months to complete. How does this work? Instead of having an undefined goal of wanting to learn how to learn more about how to market your books, you make yourself a course called Marketing Literature with Social Media, with a list of related books, videos, and tasks divided into blocks of time, just like the class would have things that are connected in each session. The key to the personal curriculum trend is having weekly goals and projects just like homework (and of course keeping up with it). Some people create monthly personal curriculum while others keep the more academic framework of quarters, terms, or semesters. Some people create multiple classes, while others focus on one at a time. The amount of detail in the curriculum's development ranges from scrawling a plan on a sheet of notebook paper to creating intricate Notion boards that are essentially a prettier version of an online course system used at universities. The personal curriculum trend is fueled by many things, including nostalgia for the structure of school and its relatively clear paths to success, the desire to spend less time doom scrolling on social media, and the desire to make goal setting more whimsical. Having clear and specific deadlines for completing tasks is one of the most important parts of goal setting, and that is at the center of the trend of creating personal curriculums. Most people spend 14 to 19 years in school (depending on the individual), so it's a structure that's familiar. It also takes an overwhelming and broad goal, such as learning about marketing and gives it focus by defining what is actually being learned and determining how to apply that to real tasks in a manageable way. It transforms the nebulous goal of learning something specific and also gives a clearer path on how to apply the learning into action. By design, it also emphasizes goals that can be done in weeks instead of years, which makes starting much less intimidating. Many people also need some outside accountability in order to work well, and this is a way of creating it for yourself. Being able to give yourself an "A" if you're completing your homework each week is a simple and free motivator for many. Since this is mostly a writing podcast, I want to discuss how the personal curriculum trend can be applied to writing goals and professional development for writers. To that end, I will share five ways that I think the trend can help you grow as a writer and make more specific and actionable goals. #1: Defining your priorities. There are endless things to learn both in life and as a writer, especially in the world of self-publishing. Therefore, it can be tempting to chase after every trend or every new thing that's working for other people. The problem with that is that it's impossible to do that in any meaningful or focused way. It's better to pick a focus for every month or every few months and gain as much proficiency as you can instead of dabbling at things without taking the time to understand them well and then bemoaning that they don't work. A month or a fake semester is still a narrow enough timeframe to pivot if you want to change your goals, instead of being locked into yearly goals. For example, I set specific goals for getting books out, and then each month is pretty well defined into writing, editing, cover design, layout, publishing, and marketing tasks for me based on each book. Other things I want to try, such as creating videos, doesn't fit within those specific goals because they're not the priority. Other things that are lesser priorities (like trying new effects in Photoshop for my book covers and ad images) are things that I know I can work on after finishing the primary goals I've set for myself each week. #2: Trying something new. The structure of a personal curriculum makes trying something new feel less intimidating. For example, "making my own book cover" is something of a massive and undefined goal. You know that's important and you want to do it, but you can never seem to get past watching a TikTok video or two on Photoshop when they come into your feed. By creating a course for yourself on learning how to use Photoshop and the best techniques for creating book covers and giving yourself homework of different things from your readings or viewings to try out, you give the goal a specific plan and tie what you're learning into actual tasks that will help you move forward and then make your learning stick by applying it in the right way. For example, what I did for myself to learn Photoshop well enough to do a book cover was during early COVID in 2020, I bought a couple of courses on it and took the courses. Now, I suppose that's something of more of an actual structured curriculum since someone set up that course, but you could do it for yourself with the same thing by getting The Beginner's Guide to Photoshop or (the some unfortunately titled) The Complete Idiot's Guide to Photoshop from your library, reading that, and then watching a few longer focused YouTube videos on the process of creating a book cover. And then that would give you enough to go on in terms of starting your own personal curriculum and then developing your own book covers. #3: Managing your time. With endless distractions, it's too easy to look at a week or even a month and wonder where the time went with little to show for it. In contrast, the school environment has a rigid time structure, even at the university level. There is never a question of where the time went there. Work must be done at a specific time, and you have to show up multiple times a week to learn more and prove you understand what you've learned already. People often struggle without that structure after graduation, especially people who thrived in the school environment. But there's no harm in recreating it for yourself, especially if you are one of those people who thrived in the academic world. For example, if you want to do research on a specific time period for your next book, creating a course defines what that means. Instead of endless scrolling and watching videos online, you define what the scope of needed research is before you begin, so you're spending your time more efficiently. If you pick out the books, videos, and what you specifically need to research for the plot in advance and give yourself a set amount of time to learn the material, you're spending your time more wisely and freeing up time for other tasks. For example, in my most recent book, Blade of Flames, part of one of the subplots is inspired by a period in English history called The Anarchy, which was the civil war in the early 12th century between Empress Maude and King Stephen for the throne of England. Now, I knew a fair bit about this period already because of

In this week's episode, we take a look at permafree as a marketing strategy for indie authors, and examine if it still works. I also take a look at advertising results for August 2025. This coupon code will get you 25% off the ebooks in my Cloak Mage series at my Payhip store: FALLMAGE25 The coupon code is valid through September 22, 2025. So if you need a new ebook this fall, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 268 of The Pulp Writer Show. My name is Jonathan Moeller. Today is September 12th, 2025, and today I'm looking at whether or not Permafree is still an effective strategy for indie authors. As a related topic, we'll also take a look at how my ads performed in [August] 2025, and we'll also have a Question of the Week this week. But first, let's start with Coupon of the Week. So for Coupon of the Week to celebrate the fact that I'm working on Cloak Mage again, this coupon code will get you 25% off the ebooks in the Cloak Mage series at my Payhip store, and that is FALLMAGE25. And as always, the coupon code and links to my store will be available in the show notes. This coupon code is valid through September 22nd, 2025. So if you need a new ebook for this fall, we have got you covered. Now for an update on my current writing and audiobook projects. I'm about 82% of the way through the first round of edits for Blade of Flames, the first book in my new epic fantasy series called Blades of Ruin. If all goes well, that will be out before the end of September, and if you want to see what the cover art will look like, it's on my website and my social pages right now. I'm also 12,000 words into Cloak of Worlds, the aforementioned return to the Cloak Mage series, and that will be my main project once Blade of Flames comes out. In audiobook news, recording is done for both Shield of Power (as narrated by Brad Wills) and Ghost in the Siege (as narrated by Hollis McCarthy). They're both going through processing right now. As of this recording, I believe you can get Shield of Power on Google Play, Kobo, and my Payhip Store. The other links and the other links for Ghost in the Siege should be coming up before too much longer, hopefully before the end of the month. So that is where I'm at with my current writing and publishing projects. 00:02:00 Question of the Week [Question of the Week was posted on September 10, 2025] Now It's time for Question of the Week, which is intended for enjoyable discussions of interesting topics. This week's question, do you dislike guns showing up in fantasy novels? No wrong answers for opinions, obviously. The inspiration for this question was a blog post I saw where the writer was complaining about the increased number of guns in modern fantasy novels and how it shatters her suspension of disbelief, and she also found it an unpleasant topic because the ownership and regulation of firearms in the United States is a contentious topic and has been so for decades. And as you might expect, readers had a variety of opinions on this question. Adrian says: Nope. Fantasy is basically, in my humble opinion, the swords and sorcery type of genre. Yes to old fashioned weapons like bows and arrows, javelins, and trebuchets, et cetera, but definite no to guns (of any type), tanks, airplanes, et cetera. Jonathan D. says: In the right setting, firearms are fine in fantasy books. Men in Arms by Terry Pratchett and the Rigante Series by David Gemmell are great examples of firearms in fantasy done well. Wilson says: It depends on your definition of a gun because an energy rifle powered by a soulstone would be something that would fit into Andomhaim. Though I have to say that is not something I will ever write in an Andomhaim book. Mary says: Steampunk and suchlike genres are developing how to work with technology and fantasy, and I approve when it's done right. I particularly like what Moe Lane's doing in The Fermi Resolution. If you start with the first published book, Frozen Dreams, which is a post-apocalyptic North America high fantasy, hard boiled detective novel, it goes into how every wizard can make your own ammo blow up on you and the consequences. Ioana says: Mrs. World Burner should have lots of guns. #HailToTheHighQueen #SingularitySucks Jason says: Handheld firearms were first used in the West in the 1330s, so they actually predate full plate armor by about a hundred years. That said, the gun shape we're used to came about in the late 1400s. I'm perfectly fine with firearms and fantasy novels provided they're (more or less) what we expect in a medieval setting. Jesse says: Never bothers me as long as long as the stage of weapon development reasonably lines up with the field of the science in said fantasy world. Someone walking around with laser sights in a medieval hamlet would break it for me a bit. Michael says: I remember much of video games (and at least one famous Dungeons and Dragons scenario, possibly two) back in the '80s had the "players stumble across a crashed starship trope" where you could end up with power armor and ray guns in a fantasy settings, which would be perceived as magic. I like that kind of cross genre gun introduction more than gunpowder becoming commonplace, I think. The video games he's referring to are Heroes of Might and Magic 6 and 7, both of which I played back in the day and are quite good. Juana says: My suspension of disbelief gets knocked out more by dialogue than guns. Jenny says: Guns aren't as bad as cell phones, in my opinion, or the magical equivalent of a cell phone that is not even trying to be anything but a cell phone. What's interesting is if you read a book that is determinedly set in the 1980s, like the Kinsey Millhone Mysteries by Sue Grafton are all determinedly set in Los Angeles in the 1980s, which is way pre-cellphone and how much extra work the protagonist has to do in investigating since Google doesn't immediately bring everything to her fingertips. Jimmy says: Fantasy doesn't require medieval setting, nor does it require swords. If you study medieval warfare, then you'll notice two things. One, only the rich have swords. Two, it is a secondary or tertiary weapon. Swords are notoriously weak. They break often. The use of guns really depends more on the story's background than it does on the genre. Bonnie says: I agree, they're okay, depending on the time period/environment involved. There's no way that they would be okay with Caina or Ridmark! Cheryl says: Nadia needs guns. I guess it depends on the fantasy topic being written. John says, I'm kind of into Flintlock fantasy, e.g. Powdermage series, et cetera. Urban fantasy also requires firearms. My favorite historical European period is really the "Knights and Guns" era, which would be the early modern period. Todd says: A deeper question is how do guns fit into the culture? In the Cloak Games/Cloak Mage universe, there are ongoing wars, so gun use and safety is taught in schools and veterans are expected to maintain proficiency against the Shadowlands incursion. There's a balance there, and the punishment for criminal misuse includes slogging and loss of freedom, if not execution. So while I think the amount of firearms in Nadia's world is a bit over the top, I can see it making sense culturally and contextually. In a different culture, it may or may not make sense. In a classic medieval setting, it wouldn't make sense. Conversely, in early 1800s Western America, a limited amount of firearms were to be expected. Every little house on the prairie would be expected to have a few rifles and perhaps a pistol or two. Setting, culture, and context all determine what the reader will find appropriate. And finally, Randy says: Depends on how they get there. Guardians of the Flame series had college kids reinvent them, which made sense, and their opponents figured out their own version. When one side has them and the other is too dumb to steal/capture some and figure them out, then yes, it doesn't work. So as you can see, we had quite a range of opinions there. For myself, I really have no strong feelings about it one way or the other. I do think guns are best suited to urban fantasy environments. In Cloak Games and Cloak Mage, as several commentaries mentioned, Nadia goes through a lot of guns. Granted, my favorite type of fantasy is what it's called basic fantasy or generic fantasy where a barbarian, a dwarf, an elf, and a wizard go to a dungeon and kill orcs and monsters. Firearms would definitely be out of place in that sort of setting. That said, I think guns and fantasy is like any other story trope and just needs to be done well to be enjoyable. I suppose it's a matter of properly setting the table for reader expectations. Like if you have a medieval style of fantasy world like Half-Elven Thief, it'd be weird to have guns suddenly show up. But if you create a setting that's an analog for 1880s America, but with wizards, then guns wouldn't be out of place. So that is it for Question of the Week. Thanks to everyone who commented and left insightful and interesting comments. 00:07:40 Advertising Results for August 2025 [Prices mentioned are USD] Now let's go on to the first of our interrelated main topics, my advertising results for last month, which would be August 2025. I haven't done an ad results roundup for a couple months, partly because it's been a really busy summer and partly because I've been adjusting some things and waiting to see the results. I'll explain more later, but the short version is that I'm losing confidence in the effectiveness of Facebook ads for selling books. But first, let's see some advertising results for August 2025. Let's start with Facebook ads where I advertise the Ghosts, Cloak Games/Cloak Mage, and the Frostborn series. The Ghosts, I got back $8.40 for every dollar spent, with 6% of the profit coming from the audiobooks, which was really nice. This one was a bit of anomaly because Ghos

In this week's episode, I take a look back at the movies and streaming shows I watched in Summer 2025. This coupon code will get you 50% off the audiobook of Ghost in the Serpent, Book #1 in the Ghost Armor series, (as excellently narrated by Hollis McCarthy) at my Payhip store: FALLSERPENT50 The coupon code is valid through September 15, 2025 (please note the shorter expiration date). So if you need a new audiobook this fall, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 267 of The Pulp Writer Show. My name is Jonathan Moeller. Today is September 5, 2025 and today I'm doing a review roundup of the movies and streaming shows I saw in Summer 2025. Before we do that, we will have Coupon of the Week and a progress update on my current writing and audiobook projects. First up, this week's coupon code will get you 50% off the audiobook of Ghost in the Serpent, Book One in the Ghost Armor series (as excellently narrated by Hollis McCarthy) at my Payhip store. That is FALLSERPENT50. This coupon code will be valid through September 15th, 2025 (exactly one week). So if you need a new audiobook to listen to as we head into fall, we have got you covered. Now for an update on my current writing and audiobook projects. I am pleased to report that the rough draft of Blade of Flames, which will be the first book in my new Blades of Ruin epic fantasy series is finished. The rough draft came at about 90,000 words long, which was what I was aiming for. Next up, I will be writing a short story set as sort of a bonus in that plot line called Thunder Hammer and that will be the backstory of one of the characters in Blade of Flames. And when Blade of Flames comes out (which will hopefully be later this September), newsletter subscribers will get a free ebook copy of Thunder Hammer. So this is an excellent time to subscribe to my newsletter. I am also 8,000 words into Cloak of Worlds. At long last, I am coming back to the Cloak Mage series after nearly a year's absence. Longtime listeners will know the reason was that I had five unfinished series and I wanted to spend the summer of 2025 finishing the unfinished ones and focusing up so I will only have three ongoing series at any given time. I'm hoping Blade of Flames will come out before the end of September and Cloak of Worlds before the end of October, and after that I will be able to return to the Rivah series at long last. In audiobook news, recording is finished on Shield of Power. That will be excellently narrated by Brad Wills and hopefully once it gets through processing and quality assurance and everything, it should be showing up on the various audiobook stores before too much longer. Hollis McCarthy is about halfway through the recording of Ghost in the Siege, which was, as you know, the last book in the Ghost Armor series that just came out. And if all goes well, the audiobook should be coming out probably in October once everything is done with recording and quality assurance and all that. So that is where I'm at with my current writing and audiobook projects. 00:02:34 Main Topic: Summer 2025 Movie/TV Roundup So without further ado, let's head into our main topic. The end of summer is nigh, which means this time for my summer movie review roundup. As is usual for the summer, I saw a lot of movies, so this will be one of the longer episodes. For some reason I ended up watching a bunch of westerns. As always, the movies are ranked from least favorite to most favorite. The grades of course are totally subjective and based on nothing more than my own opinions, impressions, and interpretations. Now on to the movies. First up is the Austin Powers trilogy, the three movies of which came out in 1997, 1999, and 2002. The Austin Powers movies came out just as the Internet really got going in terms of mass adoption, which is likewise why so many Austin Powers and Dr. Evil memes are embedded in online culture. Despite that, I had never really seen any of them all the way through. They've been on in the background on TBS or whatever quite a bit when I visited people, but I've never seen them all. But I happened upon a DVD of the trilogy for $0.25 (USD), so I decided for 25 cents I would give it a go. I would say the movies were funny, albeit not particularly good. Obviously the Austin Powers movies are a parody of the James Bond movies. The movies kind of watch like an extended series of Saturday Night Live skits, only loosely connected, like the skit is what if Dr. Evil had a son named Scott who wasn't impressed with him or another skit was what if a British agent from the '60s arrives in the '90s and experiences culture clash? What if Dr. Evil didn't understand the concept of inflation and demanded only a million dollars from the United Nations? What if Dr. Evil was actually Austin's brother and they went to school together at Spy Academy? Michael Caine was pretty great as Austin's father. Overall, funny but fairly incoherent. Overall grade: C- Next up is Horrible Bosses, a very dark and very raunchy comedy from about 14 years ago. It came out in 2011. Interestingly, this movie reflects what I think is one of the major crises of the contemporary era, frequent failures of leadership at all levels of society. In the movie Nick, Dale, and Kurt are lifelong friends living in LA and all three of them have truly horrible bosses in their place of employment, ranging from a sociopathic finance director, the company founder's cokehead son, and a boorish dentist with a tendency to sexual harassment. At the bar, they fantasize about killing their horrible bosses and then mutually decide to do something about it. Obviously, they'd all be prime suspects in the murder of their own bosses, but if they killed each other's bosses, that would allow them to establish airtight alibis. However, since Nick, Dale and Kurt are not as bright as they think they are, it all goes hilariously wrong very quickly. Bob Hope has a hilarious cameo. If the best "crude comedies" I've seen are Anchorman, Zoolander, Tropic Thunder, and Dodgeball, and the worst one was MacGruber, I'd say Horrible Bosses lands about in the middle. Overall grade: C Next up is Cowboys and Aliens, which came out in 2011. Now I almost saw this in 2011 when it came out, but I was too busy to go to the theater in July of 2011, so I finally saw it here in 2025 and I would say this was almost a great movie, like the performances were great, the concept was great, the scenery was great, the special effects were great, and the story was packed full of really interesting ideas, but somehow they just didn't coalesce. I'm not entirely sure why. I think upon reflection, it was that the movie is just too overcrowded with too many characters and too many subplots. Anyway, Daniel Craig portrays a man who wakes up with no memory in the Old West, with a mysterious bracelet locked around his wrist. He makes his way to the town of Atonement, and promptly gets arrested because he is apparently a notorious outlaw (which he doesn't remember). While he is locked in jail, space aliens attack the town. The aliens, for unknown reasons, abduct many of the townspeople, and Daniel Craig's character, who is named Jake even if he doesn't remember it, must lead the town's effort to recover their abducted citizens. Harrison's Ford has an excellent performance as this awful cattle baron who nonetheless has virtues of courage and fortitude that you can't help but admire. An excellent performance. That said, the movie was just too packed, and I thought it would work better as a novel. After I watched the movie, it turned out that it was indeed based off a graphic novel. Novels and graphic novels allow for a far more complex story than a movie, and I don't think this movie quite managed to handle the transition from a graphic novel to a film. Overall grade: C Next up is Heads of State, which came out in 2025. This was kind of a stupid movie. However, the fundamental question of any movie, shouted to the audience by Russell Crow in Gladiator is, "are you not entertained?!?" I was thoroughly entertained watching this, so entertained I actually watched it twice. Not everything has to be Shakespeare or a profound meditation on the unresolvable conflicts inherent within human nature. Anyway, John Cena plays Will Derringer, newly elected President of the United States. Idris Elba plays Sam Clark, who has now been the UK Prime Minister for the last six years. Derringer was an action star who parleyed his celebrity into elected office (in the same way Arnold Schwarzenegger did), while Clarke is an army veteran who worked his way up through the UK's political system. Needless to say, the cheerful Derringer and the grim Clarke take an immediate dislike to each other. However, they'll have to team up when Air Force One is shot down, stranding them in eastern Europe. They'll have to make their way home while evading their enemies to unravel the conspiracy that threatens world peace. So half action thriller, half buddy road trip comedy. The premise really doesn't work if you think about it too much for more than thirty seconds, but the movie was funny and I enjoyed it. Jack Quaid really stole his scenes as a crazy but hyper-competent CIA officer. Overall grade: C+ Next up, Captain America: Brave New World, which came out in 2025 and I think this movie ended up on the good side of middling. You can definitely tell it went through a lot of reshoots and retooling, and I suspect the various film industry strikes hit it like a freight train. But we ended up with a reasonably solid superhero thriller. Sam Wilson is now Captain America. He's not superhuman the way Steve Rogers was and doesn't have magic powers or anything, so he kind of fights like the Mandalorian – a very capable fighter who relies on excellent armor. Meanwhile, in the grand American political tradition of failing upward, Thaddeus "Thunderbolt" Ross, who spent

In this week's episode, I look at what goes into a successful theme park, and compare it to the process of creating a compelling story. This coupon code will get you 25% off the ebooks in the Dragontiarna series at my Payhip store: FALLDRAGON25 The coupon code is valid through September 8, 2025 (please note the shorter expiration date). So if you need a new ebook this fall, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 266 of The Pulp Writer Show. My name is Jonathan Moeller and today is August 29th, 2025, and today we are considering if theme parks are like writing. Before we get into this topic, we'll have Coupon of the Week and then a progress update on my current writing projects. This week's coupon code will get you 25% off the ebooks in the Dragontiarna series at my Payhip store, and that coupon code is FALLDRAGON25. And as always, we'll have the coupon code and links in the show notes for this episode. This coupon code is only valid through September 8, 2025. That's only one week, so if you want to use it, act now. And if you need a new ebook for fall, we have got you covered. Now an update on my current writing projects. I am 63,000 words into Blade of Flames, the first book in my new epic fantasy Blades of Ruin series, and I think 63,000 words puts me about almost two thirds of the way through. I think the book will end up being between 90,000 and 100,000 words, so hopefully we are on track to have that out before the end of September. I'm also 5,000 words into Cloak of Worlds, which will be the 13th book in the Cloak Mage series. And if all goes well, I think that will probably be out in October, towards the end of October, maybe a Halloween book. In audiobook news, recording is still underway for Shield of Power (that will be excellently narrated by Brad Wills); we're coming up on the end of that, so should have some good news on that before too much longer. Recording is underway for Ghost in the Siege, and that will be excellently narrated by Hollis McCarthy. So that is where I am at with my current writing and audiobook projects. Some good progress this week. 00:01:53 Main Topic: What Epic Universe Can Teach Us About Creating Memorable Characters Now on to our main topic this week: are theme parks like writing and what theme parks can teach us about creating memorable characters and settings. I have to admit, this is an unusual topic for me because I am not really a theme park person. I have several family members who are interested in the history of Disney Corporation, so I've picked up some through osmosis, but that's essentially it. This topic was suggested by my podcast transcriptionist, and it was an interesting idea, so I thought we would go with it. I don't really know all that much about theme parks. As I mentioned, I'm not really in the target audience and I'm not in the sort of demographic where I would watch, for example, someone's four hour live stream through the latest Disney attraction or whatever. Though I did watch the video that Jenny Nicholson put out last summer about her experience with the Star Wars "hotel", and I think that was interesting as a piece of essentially documentary journalism depicting a tale of sort of corporate greed and cost cutting and how that can lead to inevitable failure. But that is a bit of a tangent from our main topic, which is whether or not writers can learn anything from theme parks. I did pick up enough through osmosis from the history of Disney to know that in the early days before the Disney Corporation became as sort of corporatized and cost cutting as is now, that when they built a new attraction, the attraction had to be able to tell a story, like there was some sort of a story that needed to be told or an essential narrative that needed to be followed through the layout of the attraction so the guests, if they were paying attention, would be told a story. So apparently the big news in the theme park universe this year is that Universal opened a new theme park called Universal Epic Universe in Florida in May 2025. The park is built on a central hub, which then divides out into five intellectual property based lands like Super Nintendo World with all of the Mario characters. What's interesting is that two of the five lands in the theme park are directly based on content that began as book series, the How to Train Your Island- Isle of Berk (which was originally written by Cressida Cowell) and the Wizarding World of Harry Potter and the Ministry of Magic, which was originally written by J.K. Rowling. One other land, The Dark Universe, draws heavily on the Frankenstein story, which was originally written by Mary Shelley (among other creatures like Dracula, who as a character originated in Bram Stoker's novel in the 19th century). Now, what does this have to do with writing? I mean, for most writers, the idea of becoming popular enough that people build theme parks based on your characters is probably a bit unrealistic as a career goal. However, I think there are lessons that can be learned there for writers about holding the interest and compelling readers. All three of the intellectual properties we discussed previously were more often known for their movie adaptations than the books they were originally based upon. But we can learn what makes memorable characters and settings in the book series and how a theme park would draw upon a beloved book series to generate ticket, merchandise, and food sales. I think it is both fair to say and a profound understatement that books, movies, and theme parks are wildly different kinds of art forms. However, the fundamental principles of storytelling, of world building do seem to apply across all three. So let's take a look at some of those principles. Part I: Creating Fictional Worlds Memorably People like distinct and creative worlds that make them feel immersed in something beyond mundane reality, even if that reality is not safe, easy, or pleasant. In all three stories that inspire these theme parks, the main character faces something that no one has before. Harry Potter readers can imagine that they're an owl delivery letter away from arriving at a new school full of friends, magic, and danger. How to Train Your Dragon lets readers soar through the air while rescuing a lovable dragon from a dark fate. Dragon riders are considered to be a special group of people in this world. Frankenstein allows us to imagine a world where humans are powerful enough to have power over life and death itself, though in the grand tradition of science fiction and horror, this always goes horribly wrong. After all, creating an artificial life form did not end particularly well for Victor Frankenstein in the first book. And where this comes into theme parks is that readers want to find a way to be included in the fictional world. In Harry Potter, readers can imagine which house they're sorted into based on personality traits. By choosing a house in the Hogwarts school or magic wands whose components reflect their personalities, they feel more included in the story because they know where they would belong in it. Many, many, many young adult series since then have tried to include some sort of factions or special lands or organizations in their stories for this reason, but it never seems to land quite as well as it did in the Harry Potter series. Though to be honest, Hogwarts School of Witchcraft and Wizardry seems like it would be immediately shut down if any sort of educational authority or ministry of education or department of education ever investigated it because it (laughs) is not a well-run school. In How to Train Your Dragon, dangerous dragons are not only faced, they're befriended and protected. Something frightening becomes a chance to feel powerful and help others. And readers often enjoy reading about dark creatures or villains like Frankenstein's monster because it makes the real world seem more secure or stable by comparison or because they feel like misfits or outcasts and can sympathize with these characters. Now, for writers, specific world building details often are very distinct things that readers remember, sometimes even more than the plot. For myself, that's worked advantageously with several of my different settings where some of the distinct details of the Cloak Games settings or the Half-Elven Thief settings stick in people's minds. For the examples we're talking about here, some readers might remember a biting textbook, a flying broomstick, or what's on the Hogwarts banquet table more than they remember the plots of the individual Harry Potter movies or books. Now for the theme parks, Universal Studios capitalizes on this and makes money by creating merchandise and food items from those moments in the books, and they give visitors an opportunity to buy a nice cold glass of Butterbeer or a t-shirt from their Hogwarts house. And that feels more special than buying a pair of, for example, Mickey Mouse ears because they have a preexisting connection with Harry Potter, and though it's extremely unlikely that any of us will end up owning a theme park, as writers, don't be afraid of adding details like that, very specific details like that to the world building because it does help create a distinctive atmosphere and help the readers connect with the story. Part II: Investing Audiences in Your Characters Now onto part two, investing audiences in your characters. It's a good idea to find a way to make the readers root for your characters. Harry Potter and Toothless the dragon both begin as scrawny, unloved, and unimpressive, but they rise in the face of danger to become brave and important. When characters team up in a structured way, such as Dumbledore's Army or the creation of the Berk Training Academy, it gives the readers a chance to imagine how they could join the main characters and be part of the group. It's also important to remember

In the much-delayed final episode of our series on mindset for writers, we take a look at when writers should change course, and talk about the importance of mental flexibility. This coupon code will get you 25% off the ebooks in the Frostborn series at my Payhip store: AUGUSTFROST The coupon code is valid through September 8, 2025. So if you need a new ebook this summer, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 265 of The Pulp Writer Show. My name is Jonathan Moeller. Today is August 22nd, 2025, and today we are considering when a writer should change course. This is a new episode. It's the third and final one in the mindset series that I had hoped to finish in June, but it was a very busy summer, and so I ran quite a few reruns of old episodes over the summer, but today I have time to record a full length episode, so we're going to do that and wrap up this series on mindset that we've been doing this summer. We will also do Coupon of the Week and an update on my current writing and audiobook projects. First up is Coupon of the Week and this week's coupon will get you 25% off ebooks in the Frostborn series at my Payhip store, and that code is AUGUSTFROST. As always, the coupon code and the store links will be available in the show notes for this episode, and this coupon code will be valid through September 8th, 2025. So if you need a new ebook to read as we wrap up summer and head into fall, we have got you covered. Now let's do an update on my current writing projects. I'm pleased to report to that Ghost in the Siege, the sixth and final book of the Ghost Armor series, is out. You can get it at Amazon, Barnes and Noble, Kobo, Apple Books, Google Play, Smashwords, and my Payhip store. And with that, my Super Summer of Finishing Things is finally complete because I have finished the Shield War series, the Stealth and Spells trilogy, and now the Ghost Armor series. So now that those three series are done, what is next? Right now my main project is Blade of Flames, the first book in a new epic fantasy series that will be set in the Kingdom of Owyllain from my Sevenfold Sword series and I am 29,000 words into that. My secondary project right now is Cloak of Worlds, the 13th book in the Cloak Mage series, and I am 1,000 words into that. So hopefully we will have Blade of Flames come out towards the end of September and Cloak of Worlds come out towards the end of October, if all goes well. So my plan now that I have only three unfinished series is that the Blades of Ruin series (of which Blade Flames is the first one) will be my flagship series, and I'll do one of those every other month and then the month in between I will alternate between writing a Cloak Mage book and a Half-Elven Thief book. I will continue that schedule until one of those series is completed and then I will start a new one because what I learned through 2024 and the first two thirds here of 2025 is that having five unfinished series at the same time is too many. It's hard to keep up in my head and it makes for a really long wait for the readers between the individual entries in the series. So I'm going to stick to just three from now on and as I said, I'll have a flagship series and then two that I will alternate back and forth between in the months between the releases for the flagship series. So that is probably what I'll be doing for the rest of 2025 and hopefully most of 2026, if all goes well. In audiobook news, recording is underway for Shield of Power, which will be excellently narrated by Brad Wills. I've been listening to some chapters from that. Work has just started by Hollis McCarthy on recording Ghost in the Siege, so that will hopefully be an audiobook before too much longer. So that's where I'm at with my current writing and publishing and audiobook projects. 00:03:29 Main Topic: Mindset Series: Changing Course And now to our main topic, the final episode in our mindset series and we talk about changing course. In previous episodes on this topic, I've talked about some of the practical ways to help with distractions, procrastinating, and managing time wasters. In this episode, I'm going to focus on things that derail writers from a mindset perspective. Today we're going to wrap up this series by talking about mental flexibility, knowing when to change course, and how to make those types of decisions without spiraling out. First, we'll discuss a few reasons why mental flexibility is an important attribute to possess and then provide you with five examples of times it has been important for me in my writing career. First, why is having mental flexibility and the ability to change course important? With how fast things change in publishing, you have to be willing to change strategies or discard a strategy that's not working for you. An example is that many people who are familiar with Amazon ads swear by using Amazon keyword ads. After much experimentation, I concluded they weren't very helpful for fiction. The reason for that is I found that for most books that are sold off Amazon, people will sit down and type, for example, "Brandon Sanderson latest book" or "J.D. Robb latest book" or "Stephen King latest book" and so on. If you bid high enough, you can get top of search for those where if you pay $2 a click or $2 for the bid and someone types in "Stephen King latest book", you can get your book to appear at the top of the page with the ad. However, in practice, what actually happens is the person who sat down to look for "Stephen King latest book" isn't looking for your book, he's looking for Stephen King's latest book. So he or she will simply scroll past the ad result with your book and then click on Stephen King's book. The only way I found that keyword advertising works for fiction is if you write towards very specific tropes and are willing to pay a lot of money for those clicks. For example, you write a romance that's a "slow burn, no spice, enemies to lovers romance", and there are people who search for exactly those tropes, and if you use keyword ads to bid for that, you could get it, but it's very expensive and it's very difficult to turn a profit. Because of my experiments with this, I saw that although many people say keyword ads are essential, I didn't cling to that piece of advice and switched my Amazon ad focus to having a few more category ads and Audible ads for each title, and that has been pretty nearly profitable most of the time, certainly more profitable than just relying on keyword ads would be. I should note the one exception for that would be that keywords ads do work very well for nonfiction where, for example, my Linux Command Line book, I can pretty easily run ads to it for search terms like "Linux Command Line" or "Linux Command Prompt." And because people are looking for a nonfiction book on that topic without looking for a specific author, that can work. In keyword ads, I found that for fiction, people are looking for a specific author and want that specific author, whereas for nonfiction, they're looking for the topic and don't care so much about the author, so long as the book has good reviews and looks like the author knows what he or she is talking about. Another reason to be mentally flexible is that something new might actually make things easier for you. I used to work in IT support, and so I fairly often encountered someone who stubbornly clings to the way they learn something. I knew numerous people who memorized a specific way to do a task on their computer and then just stuck to that and avoided doing anything easier, such as, for example, not learning to use keyboard shortcuts. And as you know, if you do a lot of office work, learning keyboard shortcuts like Control + C for copy, Control + V for paste, or Control + Z to undo can save you a whole lot of time over compared to very laboriously clicking through the menus with your mouse. People like that very frequently resist a learning curve in favor of a slower approach because it's working for them, but then they lose out on a faster and easier way to do something. Change is not always good, but sometimes change can be good. And the thing about indie publishing is that change is constant. In a field where change is constant like indie publishing, you can't cling to something that first worked when you started out. Trying new software, learning new skills, and keeping up with changes in ebook platforms is something self-published writers must do. Another reason to retain mental flexibility is you might be missing out on a source of revenue. If you're not willing to change sales strategies when the market changes, you might be missing out on potential readers. For example, as people are tightening their budgets in these times of economic uncertainty, they might be less likely to buy individual books and focus their book spending on a subscription like Kindle Unlimited or Kobo Plus. If you don't have content on those platforms for readers, you're missing out on readers who have shifted their spending. For myself, I only have some of my books on Kindle Unlimited because of the exclusivity requirement, but everything I have on Kobo should be available through Kobo Plus, and typically on any given month on Kobo, at least 60% of my revenue tends to come from Kobo Plus instead of Kobo direct book sales. So that was a place where it was necessary to have the mental flexibility to make a pivot. Another good reason to be mentally flexible is that you might be missing out on something important that the data is showing you. One of the big advantages of being self-published is having access to complex and real-time data instead of having to wait for biannual royalty statements that don't provide information. There are some criticisms that can be leveled at Amazon for how much data they show authors. However, this is light years ahead of the kind of sales data that comes out of tr

In this week's episode, we take a look back at Episode 205, where I talk about finishing my SILENT ORDER science fiction series. I also provide an update on current writing and audiobook projects. This coupon code will get you 50% off the audiobooks in the Dragonskull series (as excellently narrated by Brad Wills) at my Payhip store: SUMMERAUDIO50 The coupon code is valid through September 1, 2025. So if you need a new audiobook this summer, we've got you covered!

Last week's episode talked about finishing my STEALTH & SPELLS ONLINE LitRPG trilogy, and in this week's episode we respond to some of the insightful reader comments the prevoius episode generated. We also discuss the mechanics of putting series numbers on book covers. Once again it is time for Coupon of the Week! This coupon code will get you 25% off the ebooks in the Dragonskull series at my Payhip store: DRAGONSUMMER25 The coupon code is valid through August 25, 2025. So if you need a new ebook this summer, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 262 of The Pulp Writer Show. My name is Jonathan Moeller. Today is August 8, 2025, and today we are looking at reader comments on my LitRPG trilogy. We will also take a look at why sometimes books do not have the series order number on their front cover. Before we get into that, we'll have Coupon of the Week and then an update on my current writing progress. First up, Coupon of the Week. This week's coupon code will get you 25% off the ebooks in the Dragonskull series at my Payhip store. That coupon code is DRAGONSUMMER25. And as always, the coupon code and the links to my store will be available in the show notes. This coupon code is valid through August 25th, 2025. So if you need a new ebook to read this summer, we have got you covered. And now for a progress update on my current writing projects. I am 83,000 words into the rough draft of Ghost in the Siege, which is the sixth and final book in the Ghost Armor series. I think maybe one or two more good sessions and I will have the rough draft done and then I'll write a bonus short story that newsletter subscribers will get for free when the book comes out and then start editing. I'm also 9,000 words into Blade of Flames, which will be the first book in my new epic fantasy series after I finish Ghost in the Siege and my Super Summer of Finishing Things. In audiobook news, Brad Wills is currently recording Shield of Power, so we should have some updates on that soon. In addition, the distribution problems I was having with Shield of Battle and Ghost in the Corruption should be cleared up. So all those books should be turning up on all the usual audiobook stores before too much longer. Before, they should have all been available on Audible, Amazon, Apple, Google Play, and Kobo, but they should be showing up on all the other available stores before too much longer now. And of course I should mention that those audiobooks are available on my Payhip store and you can get them anytime (regardless of distribution troubles). So that is where I'm at with my current writing projects. 00:02:07 Question about Series Numbering And now let's take a look at a question about series numbering. A librarian acquaintance recently asked (with no small exasperation), why can't the series number be in the book title, on the spine, and on the cover? Well, as with so many things, the answer boils down to "it depends", specifically, it depends on the publisher and the author (but only if the author is indie). For my books, they always have the series number on the cover. A random example- Orc Hoard, the fourth book in my Half-Elven Thief series, has plainly at the top of the cover "Half-Elven Thief Number Four". Whether or not the series number will be on the cover depends on the publisher (or the writer, if the writer is indie). For myself, since I make my own covers, it is a trivial amount of extra work to make sure the series number is also on the cover. A small publisher or an indie author hiring a cover designer has to specifically ask for the series number on the cover, and they don't always think to do that. In terms of the spine of the print edition, it depends whether or not it is included with cover design. Typically for a print book, you need to make a wraparound PDF cover or you can use the automated tools with a platform like KDP Print to create it. The trouble is that space can be at a premium on a book spine and after you have the book title and the author name, there might not be adequate room left for the series number. For example, a title like Stealth and Spells Online: Final Quest takes up a lot of real estate on the spine and combine that with the author name of Jonathan Moeller, and we really don't exactly have much space left to work with. However, for ebooks, there's really no good reason for them not to be arranged in series order on the store because all the online platforms now have good series management tools, which is admittedly a relatively new development. For a long time Amazon and the other self-publishing platforms didn't have any series metadata management tools, so we had to take things into our own hands. That's why for a long time you'd see books with titles like Frostborn: The Iron Tower (Frostborn #5), because there was no other way in the metadata to indicate that the book was part of a series. Obviously this was a problem. So eventually all the self-publishing platforms added series manager tools. So now it's fairly easy to add ebooks to a series, so on the storefront they should show up in the proper series order. But for tradpub print books, I expect traditional publishers are not terribly invested in providing series numbers on the spines of print books because it is a layer of from their perspective, unnecessary work with no return on investment. Remember, most publishers are owned by big international conglomerates these days, and from the corporate owner's perspective, the publisher's existence boils down to a cell in a spreadsheet. So a series will only get new cover art (potentially numbers on the cover) if doing so might make "number go up" in that particular spreadsheet cell. A series is most likely to get numbers on its cover and its spine if it's one, finished and two, popular enough to be re-released with new covers. So the "too long, didn't read" answer: it depends if the publisher or the indie author has the resources to add numbers to the cover. 00:05:01 Main Topic of the Week: Comments on my LitRPG Trilogy Now onto our main topic this week, reader comments on my LitRPG trilogy. You might remember last week I did an episode and a blog post about the experience of finishing up my LitRPG trilogy and some of the misjudgments I made during the process and how I was grateful for the people who did enjoy it. And this inspired many interesting and insightful comments on the topic. So I thought I would read through some of the comments and share my own thoughts on them. Our first comment is from LEJ who says: "The big problem with virtual reality type LitRPG books is that virtual reality fights have no real stakes or consequences, or if they do, they're being arbitrarily assigned. This makes them dull no matter how well the fight scene is written. The second problem is character. In epic fantasy, the party members are developed characters and the reader learns who they are through the "show, not tell" guideline of writing. The characters are a group of people who have come together to put their lives on the line to do the plot is about. In a virtual reality game book, the party members are fake personas playing a game. There's no way to be sure who they really are and they're not invested. In books and in real life, people who go through grave peril together often forge powerful friendships. A gaming group is a lousy stand in for an actual epic fantasy questing party because they're not facing actual danger together." That's an interesting comment and that was something I thought about during the outlining of Stealth and Spells, how essentially so much of the book is about a man sitting in a chair playing in a game, which is inherently not suspenseful. So that's why in Stealth and Spells, I designed it so that the game itself was dangerous and the reason the main character was playing the game so much was to try and find proof that the game was dangerous. But I think LEJ makes a good larger point about how why LitRPGs with virtual reality MMORPGs aren't as popular as the other subgenres, just because the stakes are so low essentially when you're playing a game. I was playing Wizardry Proving Grounds of the Mad Overlord the other night and had a total party kill, but so what? Just spin out new characters and start the game again. But that doesn't make for a good narrative tension in the story. Our next comment is from Justin who says: "There are some VR LitRPG books out, but they are a niche market. As LEJ noted (above), there's no real consequences and the character development is minimal. The successful ones (for measures of success) go heavy on humor. I like Stealth and Spells, but I like science fiction and had no problem with the premise. So another attempt at widening your audience has fallen flat. Sorry about that. The mystery market that you tried before is even worse now with AI pastiches flooding Kindle. You could try the superhero section, but there's lot of competition and the big boys have been stinking up that particular room, so I wouldn't recommend it. Well, at least you're a successful writer, able to apply your craft full time. That puts you in the top 1%. Getting any further requires either incredible luck or selling your soul. I look forward to Ghost in the Siege!" Thanks, Justin. I'm glad you liked the Stealth and Spells trilogy. It is true that I'm very fortunate to be able to do what I do in terms of writing full-time. I should mention I'm not hugely worried about AI books partly because they're generally not very good and partly because you can't legally copyright them. Though we should mention that historically writers often have a difficult time when they try to change a genre. Even 150 years ago, Sir Arthur Conan Doyle decided he wanted to write a historical fiction instead of Sherlock Holmes, so he killed off Sherlock Holmes and wrote historical fiction, which didn't go hugely over well with

In this week's episode, I take a look back at the challenges of finishing my STEALTH & SPELLS ONLINE LitRPG trilogy. This coupon code will get you 50% off the audiobooks in the Malison series (as excellently narrated by Brad Wills) at my Payhip store: MALISONSUMMER50 The coupon code is valid through August 18, 2025. So if you need a new audiobook this summer, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 262 of The Pulp Writer Show. My name is Jonathan Moeller. Today is August 1, 2025, and today we are looking at how I finished my LitRPG trilogy at long last. Before we get into that, we will have Coupon of the Week, a progress update on my current writing and audiobook projects, and Question of the Week. First up is Coupon of the Week. This coupon code will get you 50% off the audiobooks in the Malison series (as excellently narrated by Brad Wills) at my Payhip store: MALISONSUMMER50. And as always, we will include the coupon code and the link to my Payhip store in the show notes. And this coupon code is valid through August 18th, 2025. So if you need a new audiobook this summer, we have got you covered. Now let's take a look at where I'm at with my current writing projects. As I mentioned in previous episodes, Stealth and Spells Online: Final Quest, the final book in the Stealth and Spells Online trilogy, is finished. You can get that at Amazon and Kindle Unlimited. It is doing slightly better than the previous two in the trilogy, which makes it the bestselling book in the trilogy so far. So thank you all for that. My next main project is Ghost in the Siege, which will be the sixth and final book in the Ghost Armor series. I am 53,000 words into that as of this recording, which puts me about halfway through, give or take. I'm also 6,000 words into Blade of Flames, which will be the first book in my new epic fantasy series that I will begin once Ghost in the Siege is out. In audiobook news, Shield of Power--recording for it is underway. That will be excellently narrated by Brad Wills and hopefully that will be out in probably towards the end of September sometime, if all goes well. 00:01:49 Question of the Week Now let's move on to Question of the Week, which is designed to inspire enjoyable discussions of interesting topics. This week's question: what is your favorite book you've read in 2025 so far? No wrong answers, obviously. The inspiration for this question was that June 30th was the halfway point of the year, which naturally inspires both reflection and some mandatory bookkeeping. Mary says: Witch Hat Atelier Volume 13 by Kamome Shirahama (which I probably mispronounced). After having read the rest of the series, of course. Juana says: Hidden Nature by Nora Roberts. Jonathan T. says: The Genesis Enigma: Why the Bible is Scientifically Accurate. This book is like my favorite nonfiction book so far of the year, while my favorite in the fiction category is likely Hardy Boys Casefiles: Dead On Target. Roger says: Just finished the latest in the Magelands Series, The Lost Ascendant. Really good, but a long series-even longer than yours, Jonathan. Gary says: It wasn't published in 2025 (I'm tragically behind the times) but Murtaugh by Christopher Paolini. Lynda says: Sunset by Sharon Sala. Denny says: Not sure if Brandon Sanderson's Stormlight Archives: Wind and Truth counts. It was released in December of 2024, but it's the newest book I've read. John K. says: My favorite book so far is by new indie author, J.L. Odom, By Blood By Salt. It's in line with apparently my favorite genre of MC called (I can't tell if this is disparaging or not) "competency porn" where the main character is well, uber competent. For myself, I think my favorite book of the year so far for 2025 would be The Icarus Coda by Timothy Zahn, which wraps up his excellent Icarus sci-fi mystery series after 25 years. So I definitely recommend you check out the Icarus series if you get a chance and if you're looking for other interesting things to read, apparently we have a few recommendations for you as well. 00:03:29 Main Topic: How I Finally Finished the Stealth and Spells Online Trilogy Now let's move on to our main topic this week. How I finally finished the Stealth and Spells Online trilogy with the last book, Stealth and Spells Online: Final Quest. I'm very grateful to everyone who read the trilogy and enjoyed it. All told, it took about 10 months to write Stealth and Spells Online: Final Quest, from September of 2024 to July 2025, when I finally published it. So that's a lot longer than it takes for me to usually write a book. So what took so long? Well, a lot of things went wrong. Let's look back. Towards the end of 2022, I decided I wanted to try something a little different, so I settled on LitRPG, which seemed promising because it's pretty popular. For the story, I had an idea of a software developer who was fired from a virtual reality MMORPG once he realized it was dangerous and how he starts playing the game to uncover the proof he needs of the corporation's evil plans. I also had why I thought would be a clever idea. The game would be based on my Frostborn books. Like, it's set 700 years in the future and some interstellar scout discovered the Frostborn books on a wrecked colony ship, and then the evil corporation built the game around them. I decided the game would be called Sevenfold Sword Online, which meant it was the logical name for the series. So I wrote Sevenfold Sword Online: Creation and published it in February of 2023. And alas, it didn't do particularly well. A couple of problems became immediately apparent. First, and perhaps foremost, the title was causing confusion. People assumed it was connected to my Sevenfold Sword series and was in some way a sequel to that series, which it wasn't. Second, people were confused and wondered if the Ridmark Arban and Calliande Arban NPCs in the game were the actual characters from the Frostborn, Sevenfold Sword, and Dragontiarna books. They weren't. But in comedy, there's a saying that if you have to explain the joke you've already lost. I suppose a parallel conclusion would be that if you have to explain the characters are NPCs in the game world based on your books 700 years in the future, then the concept of the book is probably a bit too abstract. Second, the book didn't really appeal to a majority of my regular readers who prefer epic fantasy from me. Case in point- when I published Half-Elven Thief in December 2023, in its first month it did 66% of what Stealth and Spells Online: Creation has done in the entire three and a half years it has been available, and I'm recording this on August 1st, 2025. So in its first month, Half-Elven Thief did two thirds of what Creation did the entire three and a half years it's been published. In its lifetime, Half-Elven Thief has sold 250% more than Stealth and Spells Online: Creation, and it's been out for ten and a half fewer months than Creation. Clearly, the majority of my regular readers prefer epic fantasy over LitRPG. Despite these setbacks, I continued onward and published Sevenfold Sword Online: Leveling in February of 2024. It did slightly worse than Creation. So for the rest of 2024, I on and off tried a bunch of things to improve how the series fared. To avoid confusion, I changed the title from Sevenfold Sword Online to Stealth and Spells Online, which it currently is. I redid the cover art, I changed the description, all the usual things for improving a series, and none of it ever really worked. I could never quite turn a profit when advertising the book. During these experiments, I realized I had fundamentally misread the LitRPG market because the three most popular kinds of LitRPG are: 1. Portal fantasy, when the protagonist falls through a portal and ends up in another world that runs on MMORPG style rules for whatever reason. 2. Isekai. The character dies and is reborn in a world that runs on MMORPG style rules. You'll see this in books with titles like I Died and was Reborn as a Level One Healer, something like that. 3. System Apocalypse. The world ends and is recreated as a living MMORPG, usually overseen by an all powerful "game system" (hence the name). The system can be created by gods or incomprehensibly powerful space aliens and is often malevolent. Dungeon Crawler Carl, where Earth is destroyed and remade into an MMORPG system as part of a sadistic alien game show is probably the most well-known example of this particular subgenre. The problem is that Stealth and Spells Online fits into none of these popular subgenres. I joke that I tried to write a LitRPG, but it ended up as a sci-fi thriller. I mean "software developer fighting sinister corporation's evil plans" is a sci-fi cyberpunk story, not a LitRPG. So I was trying to tell a story ill-suited for that particular genre, like attempting to write a cozy contemporary mystery in the format of an epic Arthurian fantasy quest. Like that idea could potentially work, but it probably wouldn't. With that realization, I had three choices about how to proceed. 1. Leave Stealth and Spells Online unfinished and never speak of it again. 2. Unpublish Stealth and Spells Online and never speak of it again. 3. Find a way to finish Stealth and Spells Online in a satisfactory fashion with a single book because I didn't want to write a long series that sold poorly. I disliked Options One and Two, partly for reasons of professional pride and partly because it's bad to get a reputation in the fantasy genre for leaving series unfinished. You don't want to leave readers hanging longer than is necessary. The tricky part for Option Three was I had originally planned Stealth and Spells Online to be like seven or eight books, and I was only two books into what I had outlined for the story. An additional, potentially major real life problem was that the Stealth and Spells Online books sold badly enough to seriously tank

In this week's episode, we have a preview of four of my audiobooks, each of which is the fourth in its respective series. 1.) Ghost in the Razor, narrated by Hollis McCarthy. 2.) Shield of Deception, narrated by Brad Wills. 3.) Orc-Hoard, narrated by Leanne Woodward. 4.) Ghost in the Storm, narrated by Hollis McCarthy. This coupon code will get you 50% off the audiobook of Cloak of Ashes, Book #3 in the Cloak Mage series, (as excellently narrated by Hollis McCarthy) at my Payhip store: ASHES50 The coupon code is valid through August 19, 2025. So if you need a new audiobook this summer, we've got you covered!

In this week's episode, we take a look at how the meaning of words can shift and evolve over time, and the challenges and opportunities that can create for writers. This coupon code will get you 25% off the ebooks in the Malison series at my Payhip store: MALISONJULY25 The coupon code is valid through August 12, 2025. So if you need a new ebook this summer, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 260 of The Pulp Writer Show. My name is Jonathan Moeller. Today is July 19, 2025, and today we are reflecting on how the meaning of words changes over time. We will also have Coupon of the Week, an update on my current writing and audiobook projects, and Question of the Week. So let's start off with Coupon of the Week. This week's coupon code will get you 25% off the ebooks in the Malison series at my Payhip store, and that is MALISONJULY25. And as always, both the coupon code and the links to my Payhip store will be available in the show notes. This coupon code is valid through August the 12th, 2025. So if you need a new series of ebooks to read for this summer, we have got you covered. Now for an update on my current writing projects. I'm pleased to report that Stealth and Spells Online: The Final Quest, the final book in the Stealth and Spells trilogy, is now out and you get it at Amazon and Kindle Unlimited. People have read it, have liked it, so I'm pleased that people are enjoying the ending to the trilogy. Now that that is out, my next major project will be Ghost in the Siege, the sixth and final book of the Ghost Armor series. I am 32,000 words into the rough draft, and I think it's going to be about 100,000 words, give or take. I am also 2,000 words into Blade of Flames, which will be the first book in my new epic fantasy Blades of Ruin series, which will be set in the realm of Owyllain about a hundred years after the end of The Shield War. So listen for more updates on that coming later as I work on it. In audiobook news, both Ghost in the Corruption (as excellently narrated by Hollis McCarthy) and Shield of Battle (as excellently narrated by Brad Wills) actually came out on the same day, so as of right now, you can get them at Audible, Apple, Amazon, Google Play, Kobo, and my Payhip store. There's usually a few more stores in the mix, but I've been having trouble with Findaway Audio and I'm looking into different audiobook distributors. So hopefully we will have some progress on that soon. So that's where I'm at with my current writing and audiobook projects. 00:02:07 Question of the Week Now it's time for Question of the Week, which is intended to inspire interesting discussions of enjoyable topics. This week's question, do you get food delivery? Do you ever have pizzas delivered or perhaps a sandwich from a place that does delivery, or do you use some of the various delivery services that have sprung up in the last 10 years like DoorDash, Grubhub, or Uber Eats? No wrong answers obviously, since everyone's circumstances are different. The inspiration for this question was a massive online discussion I saw about the etiquette of tipping DoorDash drivers, and since I had never used DoorDash or a similar service, I realized it was yet another massive technological and cultural shift that I had that happened to miss me out. So I was curious about what people thought about it, and as you expect, we had a range of answers. Perry says: No, and we haven't for years. We live too far away to make it worthwhile, even if we wanted to. Sarah says: I do very rarely get cooked food delivery, and then almost always pizza for the kids when I feel really sick. However, as a Walmart Plus member, I routinely get grocery delivery. I'm pregnant and homeschool three of my four kids (the littlest is too young for formal schooling). It saves me so much time to only have to bring it in the house. The time savings is about 90 minutes on an average week. I sometimes do grocery pickup, which my husband grabs on the way home for an hour time savings, since it is on his way home, but since he works awful hours, it's simpler for me to get the groceries than for him to grab them after a twelve hour day. Of course, feeding six mouths (and usually my dad too for a seventh), we have multiple short runs to Walmart throughout the week for stuff we run out of or general merchandise needs for home maintenance, so we managed to hit lots of in-store time and sales that we would otherwise miss too. Mary says: No, even for Chinese takeout, we would call in the order and pick it up, and I haven't done that for years. Justin says: No food delivery for me, thanks. It's not available where I am, but even living in a college town, I always picked it up. Norma says: I do have Italian food delivered because they have delivery in-house. Have never used a delivery company, but I just heard from my grandson that he's working for one while at university. David says: Maybe once or twice a year I'll get delivery for pizza. Everything else is pickup or eaten at the restaurant. I'm not pressed for time, so having it delivered doesn't make sense. Tracy says: I get pizza delivered from Papa John's. John says: When I lived in Houston, I rarely got anything delivered since it was as fast to just go out and get it myself. Now I live way out in the woods. Nobody delivers that far out, so I usually have to go get it for myself. I usually prefer to cook for myself. Michael says: Alas, I am far too fond of such services (as reflected by my Winnie the Pooh body shape). I live in the middle of the most densely urbanized city in the country, with the result that there are at least 40 takeaways and restaurants within a mile or so radius of my home. While I usually go out if getting takeaway, sometimes an Uber Eats or a Deliveroo is too tempting! For myself, as you might've guessed when I said that I missed out on DoorDash and Uber Eats, the answer is no, I don't get food delivery. I think it might've been over 25 years since I last had a pizza delivery. I did occasionally when I was a teenager and in college. When I moved out into the adult world, I never did. The reasons were one, I was extremely broke, and two, at the time I lived near a university campus with all the attendant fast food places that surrounded it. So if I wanted fast food, I'd get a bunch of stuff within walking distance. If I wanted fast food on a workday, all I had to do is just go through the drive-through on my way home. Anyway, as I got older, the habit of never ordering delivery solidified, which is probably just as well because services like DoorDash and Uber Eats look massively expensive, even before the social etiquette question of tipping arises. These days, if I want fast food or a pizza, I would go get it myself (or more likely persuade myself that I'd really be better off to stay at home and eat vegetables and lean protein). Though it is interesting given the range of the responses, it's a good reminder that people's circumstances can vary wildly and something that would be a waste of time or money for one person might actually be very advantageous for another. 00:05:51 Word Meanings and Chivalry And now onto our main topic. It is interesting to reflect how the meaning of words shifts over time and how a word can sometimes long outlast its original purpose and meaning. "Mile" is a good example, since it's originally derived from the distance covered by a Roman soldier marching a thousand steps. Nowadays, the usage of miles has nothing to do with marching Romans, and most of the world uses kilometers anyway, but the name remains, having long outlived its original meaning. "Chivalry" is another good example. Nowadays, chivalry or chivalrous typically means a man acting in a deferential way to a woman- holding the door, pulling out a chair for her, taking her coat, standing when she approaches the table, et cetera that an individual woman will either find charming, annoying, patronizing, or perhaps some combination of the three depending on her particular disposition and her opinion of the man in question. But that definition of the word chivalry is only a ghostly relic of what it used to mean. Chivalry comes originally from the French word "chevalier", which means "mounted warrior on horseback", which was a French term for the medieval knight In the Middle Ages, the term chivalry both referred to the expected conduct of a knight and in a larger sense knighthood as an institution or perhaps the proper behavior expected of the knightly warrior class as a whole. Medieval knighthood originated from essentially three sources. First, the practice of barbarian kings and chieftains, gathering a "comtitatus" around them, a group of chosen warriors who lived with him and were expected to die with him if necessary. Two, the influence of the medieval Catholic church and three, how a combination of the stirrup, the lance, and heavy armor meant that cavalry dominated the battlefield for most of the Middle Ages. Number three meant that knighthood was usually available only to the wealthy. The knight fought on horseback and fighting on foot was for lesser men, peasants, serfs, and churls. Horse mounted combat was the knight's defining trait. Horses were (and still are) very expensive and suitable armor and weapons were likewise expensive. Additionally, learning to ride a horse in battle while effectively wielding melee weapons was a difficult endeavor, which meant that the boys and men who did needed to make a full-time profession of it, which again, limited knighthood to those able to afford it. A lot of what we think of as chivalric behavior evolved out of the medieval churches efforts to control and regulate knighthood. Early medieval knights were essentially armed thugs employed by local warlords. The early history of feudalism in post-Roman Western Europe tends to boil down to "local warlordism" based around holding land, with centraliz

In this week's episode, we look at five ways writers can avoid the self-destructive mindset trap of "comparisonitis", and five ways that comparing oneself to other writers can be useful. Once again it is time for Coupon of the Week! This coupon code will get you 50% off the audiobook of Cloak of Wolves, Book #2 in the Cloak Mage series, (as excellently narrated by Hollis McCarthy) at my Payhip store: WOLVES50 The coupon code is valid through August 5th, 2025. So if you need a new audiobook this summer, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 259 of The Pulp Writer Show. My name is Jonathan Moeller. Today is July 11th, 2025, and today we are looking at why comparing yourself to other writers is a bad idea. Before that, we will do Coupon of the Week and have an update on my current writing progress. This week's coupon code will get you 50% off the audiobook of Cloak of Wolves, Book #2 in the Cloak Mage series (as excellently narrated by Hollis McCarthy) at my Payhip store, and that is WOLVES50. This coupon code is valid through August 5th, 2025. So if you need a new audiobook to listen to during your travels this summer, we have got you covered. Now let's have an update on my current writing projects. I'm pleased to report that Shield of Power is 100% done, completing the Shield War series. You can get Shield of Power at Amazon, Barnes & Noble, Kobo, Google Play, Apple Books, Smashwords and my own Payhip store. It's been selling briskly and it's gotten good reviews so far, so thank you very much to everyone who has bought and enjoyed the book. Now that Shield of Power is done, the first third of my Super Summer of Finishing Things is complete. So what's next? My next main project is Stealth and Spells Online: Final Quest. It was originally going to be named Reactant, but I changed the title to Final Quest to emphasize really and truly and definitively that this is the final book in the trilogy. In fact, I'm already done with the rough draft and I am done with the first phase of editing it as of this recording. If you've been listening to the podcast for a long time, you know how I frequently say that if you keep chipping away the novel over a long enough time, sooner or later you'll finish it. That is exactly what happened here. Since October of 2024, I've been writing 500 words a day on Final Quest, and this piled up over time enough so that after Shield of Power came out, I only had 3,000 more words to write to finish Final Quest, and I did that in an afternoon. One more phase of editing on that and then I would like to have Stealth and Spells Online: Final Quest out before July 22nd, if all goes well. I'm also 21,000 words into Ghost in the Siege, which will be my main project once Final Quest is finished. Ghost in the Siege will be the sixth and final book in the Ghost Armor series and will hopefully cap off my Super Summer of Finishing Things. In audiobook news, Shield of Battle (as excellently narrated by Brad Wills) is now out. You can get it at Audible, Amazon, Apple, and Google Play as of this recording. Because of some difficulties with Findaway Voices, it's going to take a little bit longer to get into the other stores, but I'm working on a way to do that and as I mentioned before, Ghost in the Corruption (as excellently narrated by Hollis McCarthy ) is done and just has to finish processing on the various stores, and so hopefully that should be out before too much longer. So that's where I'm at with my current writing and audiobook projects. 00:02:52 Main Topic: Comparison Now let's move right on to our main topic, The Dangers of Comparison. In Episode 257, we started a series on mindset for writers. In some of the previous series I've talked about some of the practical ways to help with distractions, procrastination, and managing time wasters. In this series, we're going to focus on things that derail writers from a mindset perspective because as we know with any endeavor in life, mindset is something like three quarters of the battle where if you convince yourself that you're going to fail before you start, you're probably going to fail. So that's why it's important to have an appropriate mindset to the task at hand. Today we're going to focus on comparing yourself to others, and I will share five reasons it's not a great idea to compare yourself to others aimlessly and how to shift your focus to five more constructive ways to compare your work to other authors. Comparisons are a constant of the reading world. Librarians and Goodreads reviewers talk constantly about "readalikes" or finding books that have similar themes or settings. Book displays and shops and libraries love to group similar books or authors together. People look at the bestseller lists like they're sports scores. Dollar amounts in publishing deals are a constant source of gossip and jealousy. Sometimes comparison is useful, especially when creating ads or finding the right demographics to market to. Other times, it can lead to limiting or self-destructive thoughts. So let's start off with five reasons not to compare yourself to others. #1: It can limit you creatively. It can be easy to look at the bestseller list and try to think of ways to write a similar book. Following publishing trends keeps you from your most creative work and frankly isn't as enjoyable to write and most likely for your readers to read. Also, unless you're a fast writer, the publishing world might have moved on by the time you finished that book. In fact, I just saw a thread on social media about that where the commenter was bemoaning the fact that she used to enjoy what's now called cozy fantasy, but that as the genre has evolved, it's developed established tropes and the writers of it are not willing to variate from those tropes. So you have what she said in her words were dozens of clones of Lattes and Legends and Bookshops and Bone Dusts floating around, which is a tricky thread to balance, I do admit, because you want something that'll appeal to the reader, but then the readers like familiarity. What they really seem to like is familiarity presented to them in a way they've never seen before, which can be a challenge when you are trying to look at the bestseller list and limit yourself creatively. #2: What other people are doing is out of your control. You can't control if a book you think isn't as good as yours is suddenly the runaway hit of the year or an author who isn't experienced as you suddenly gets a movie deal. You can't control their success, so don't worry about it or get upset by it. You can control if you're wasting time online mocking those people or complaining about it, for example. That's a waste of your time and energy and doesn't actually make you feel better in the long run (and possibly in the short run as well). I believe in psychology and in military theory for that matter, there's something called the locus of control where you identify the things that you can control and then you drill in and focus in on the things you can control rather than worrying about the things you can't control. As we said, if an author who wrote a book you don't think is very good or you don't personally like has had a massive amount of success, there's nothing you can do about that and worrying about it is a waste of time and comparing yourself to that writer is also a waste of time. So that's why it's a better idea to focus in on what you can control. #3: You're not being fair to yourself. Comparing yourself to other authors, especially as an aspiring or new author, isn't being fair to yourself. They have years (if not decades) of experience that you don't have. It's like comparing yourself to an ultra-marathoner when you're someone who's just starting to jog and struggling to get all the way around the block, which is some of the tricky parts of someone like me giving advice to new writers because Shield of Power was my 163rd book and Stealth and Spells Online: Final Quest will be my 164th. I've been doing this for a long time, which means I probably know what I'm talking about, but that not everything I do is immediately reproducible by someone who hasn't been doing it as long as I have. If you're writing something that's not as marketable or in a smaller genre, it's not fair to compare yourself to people in the biggest genre or even your own previous work. For example, I can't compare the amount one of my technical books earns to one of my fantasy books. If I did that, it'd be a disappointment. But in reality, my technical books have had steady success and have even been used as textbooks at times (which is always surprising when I discovered that's happened because my Windows Command Line book and my Linux Command Line book have both been used as textbooks at various times, which was a surprise to me because that's not what I expected when I set out to write them, but I'm glad that they've been able to be useful for people). #4: And point number four, which I think is a really important one, someone's online life is only the highlight reel of someone's actual life. Looking at someone's social media accounts isn't a great way to know what they're actually doing or how they're actually doing. Just because they're posting pictures of tropical vacations, speaking at conferences, or showing off shiny new stuff doesn't mean you're seeing the full picture of how they're actually doing. As I said in a recent episode that when I was applying for disability insurance (just in case I need it someday), I learned that writers are actually one of the hardest professions to insure due to their high rates of mental illness and substance abuse. You might see the good stuff, but they might not be posting the challenges that come with their success: increased stress and anxiety, more criticism, the need to hire people and how much time it takes to manage them, more complicated taxes, increased b

In this week's 4th of July episode, I take a look back at Episode 147 and try to figure out how many short stories I have actually written. This coupon code will get you 25% off the ebook version of Silent Order: Omnibus One at my Payhip store: SILENTOMNI25 The coupon code is valid through July 28, 2025. So if you need a new ebook this summer, we've got you covered!

In this week's episode, we take a look at five obstacles that can impact your writing, and offer tips and tricks for dealing with them. This coupon code will get you 50% off the audiobook of Cloak of Dragons, Book #1 in the Cloak Mage series, (as excellently narrated by Hollis McCarthy) at my Payhip store: DRAGONAUDIO50 The coupon code is valid through July 21, 2025. So if you need a new audiobook this summer, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates   Hello, everyone. Welcome to Episode 257 of The Pulp Writer Show. My name is Jonathan Moeller. Today is June 27th, 2025, and today we are looking at mindset obstacles to writing. Before we get to that, we'll have Coupon of the Week, an update at my current writing progress, and then we will do Question of the Week.   First up, let's do Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Cloak of Dragons, Book Number One in the Cloak Mage series (as excellently narrated by Hollis McCarthy) at my Payhip store. That is DRAGONAUDIO50. And as always, the coupon code and the links to the store will be included in the show notes. This coupon code is valid through July the 21st, 2025, so if you need a new audiobook this summer, we've got you covered. Now let's have an update on my current writing and audiobook projects. The rough draft of Shield of Power, the sixth and final book in the Shield War series, is done and I'm editing it. As of this recording, I am about 68% of the way through the first pass of editing. I had hoped to be a bit further along than I actually was, but there was a lot to do this week and because of that, I think it's going to slip to early July for the release date. I'd hoped to have it out in June, but I don't think that's going to happen, but it should be not too much longer once we get to July. Stealth and Spells Online: Final Quest, I'm 114,000 words into that. So I am very much hoping that will come out very quickly once Shield of Power is out. And I'm also 14,000 words into Ghost in the Siege, which would be the sixth and final book in the Ghost Armor series. So it sounds like my Super Summer of Finishing Things is well underway and making good progress. Hopefully I can continue that.   In audiobook news, Shield of Battle and Ghost in the Corruption are both essentially done in audio and just have to get through processing. Shield of Battle was narrated by Brad Wills and Ghost in the Corruption was narrated by Hollis McCarthy. They both did an excellent job and I'm looking forward to being able to share those audiobooks with you in July. So it looks like July is going to be a big month for releases with Shield of Power, Stealth and Spells Online: Final Quest, and then the audiobooks of Ghost in the Corruption and Shield of Battle. So lots to look forward to in July.   00:02:20 Question of the Week Now it's time for Question of the Week, which is intended to inspire interesting discussions of enjoyable topics. This week's question: how do you pass the time when you find yourself compelled to spend a good chunk of time waiting away from home or work (such as in the hospital waiting room, in line at the Department of Motor Vehicles, or waiting in your car to pick up someone from sports practice, a sort of situation like that)? And as you can expect, we had a range of answers.   Justin says: Reading your books.   Mary says: Reading.   David says: Reading or listening to books is my default. Sometimes email.   Keith says: I pace around mulling on problems that I otherwise have no time to think about.   Gary says: A variety of things. I do think it is good practice to teach yourself to wait an hour or more without something external to occupy your mind. My own opinion is that our constant need for distraction hinders us in many ways.   Mandy says: Reading. If I know I'm going to be waiting (or suspect it), I bring a book or my Kindle and I read. I almost always have a book in my car, too.   Mike says: I read books by Jonathan Moeller.   John says: I bring my tablet and read.   Juana says: I read.   Catriona says: Read a book or play a game on my phone. When I worked, I'd do emails, but I am retired now.   Tom says: Usually I read a book on my Kindle app on my phone. Often it's one of yours.   Bonnie says: Usually I scroll through Facebook or do one of the games on my phone or tablet. Don't usually read because I get focused and have a hard time tearing back to reality.   And Jesse says: Reading ebooks or thinking through Work problems for later. If I know up front it'll be an hour or more, I'll bring a laptop and tether it.   For myself, the answer is easy. I bring my laptop and work on my current book. The inspiration for this question was that I had to bring my car in for some maintenance, so I spent the time working on Stealth and Spells Online: Final Quest and got a thousand words more into it. I've been doing that for a long time. I think most of my books for the last 10 years, or at least a majority of them, I had a session where I worked in a waiting room on them. I think the earliest I can recall working in a book in a waiting room would be Soul of Skulls way back in 2013, possibly 2012.   00:04:22 Handling Obstacles as a Writer   Now onto our main topic of this week, obstacles. We're going to do a series of a couple mindset obstacles that get in the way of writers. The first one we're going to talk about is obstacles because no writer works without obstacles. Some of them are internal, like mental or physical illness, self-doubt, and perfectionism. Others are external, like having your fence collapse in a storm or being interrupted every five minutes by a toddler who needs something. There is a false belief that time is the biggest obstacle, and if only a writer could write full-time, they would finally be able to start writing or finish a draft. The sea of full-time writers with unfinished books would easily prove this wrong, as would the wide variety of traditionally published authors with full-time day jobs.   I would argue that the biggest obstacle you'll face is how well you handle any kind of obstacle and develop mental flexibility and resilience. In previous series, I've talked about some of the practical ways to help with distractions, procrastination, and managing time wasters. In this series, I'm going to focus on things that derail writers from a mindset perspective. In this episode, we're going to focus on five examples of obstacles that writers face and how to mentally shift your perspective on them.   #1: Getting started. The perfect is the enemy of the possible. I say this often, and I say it often because it's true. Many people don't want to write until they have perfect conditions and feel like they're creatively inspired. Those days I'm afraid, are quite few. It's more productive to work consistently within your limitations than to wait for inspiration and motivation to magically find you. It's generally easier to edit than it is to write, so just get something done on the page without editing as you go.   Activation energy is also the enemy of many. Essentially, some people struggle with transitions and starting something because it takes a lot of mental energy for them to get going or to switch gears. Routines remove the decision making that takes up a lot of that energy. Making the process of starting as easy and pleasant as possible also makes it less daunting. How can I make this easy? It is a great question to ask yourself. Start with a block of time that is so small it feels ridiculously easy, such as one minute. Write without stopping for one minute each day without making any edits, and you'll end up with paragraphs sooner rather than later.   #2: Short amounts of time with purpose add up over the long run. For example, our transcriptionist started writing 300 to 500 words each weekday for 15 minutes as a part of our November Writing Challenge. Even with taking time off for the holidays and real life stuff, she hit 50,000 words on her rough draft in May just by committing to the short burst of focused work as part of her daily routine.   For myself, I mentioned earlier that I'm 114,000 words into Stealth and Spells Online: Final Quest, and I started that back in October 2024, and I've been scratching away at it for 500 words a day for that entire time, which as you can clearly see, adds up. More time doesn't necessarily mean more productivity. A small liberal arts college was once concerned that students with a work study award (meaning a part time job on campus offered to those under a certain family income) didn't have as much time to study as their more privileged peers. What they found after looking into the matter was that students with work study awards were getting better grades, so they set out to interview them to find out why. Those they interviewed had schedules and routines for studying that the more affluent students hadn't developed. Even if you don't have the privilege of having a whole day free to do whatever you want, spending your day purposefully is far more important.   Finally, be honest about how you're actually spending your time. For example, the American Bureau of Labor Statistics shows that the average person surveyed spent 2.7 hours per day watching television, to say nothing of wasting time on social media or other forms of entertainment. By taking an honest look at how you're spending your time, you might find time that you can take from other less useful or even less enjoyable activities.   My mindset about managing my time is that I do try to be pretty disciplined about it. When I'm writing new material, I use the Pomodoro method and try to hit a minimum of 6,000 words a day of new stuff. When I'm editing, I have a number in mind of words I want to edit per day. Usually I try to get around 18,000 to 25,000. Though with that, it can depend very strongly on how much needs to be moved or changed or deleted in the sectio

In this week's episode, I take a look at the frozen pizzas that I enjoyed in 2025, and give my recommendations for the best frozen pizzas. This coupon code will get you 25% off the ebooks in the Dragontiarna series at my Payhip store: WARDEN25 The coupon code is valid through July 14, 2025. So if you need a new ebook this summer, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates   Hello, everyone. Welcome to Episode 256 of The Pulp Writer Show. My name is Jonathan Moeller. Today is June 20th, 2025 and today we are looking at my favorite frozen pizzas from Winter and Spring 2025. Before we get to our main topic, we'll have Coupon of the Week, an update on my current writing progress, and then we will do Question of the Week this week.   First up, let's do Coupon of the Week. This week's coupon code will get you 25% off the ebooks in the Dragontiarna series at my Payhip store, and that coupon is WARDEN25. This coupon code is valid through July 14th, 2025. So if you need a new series of really long ebooks to read for this summer, we have got you covered and as always, the links to the store and the coupon code will be included in the show notes.   Now for an update on my current writing and audiobook projects. As I mentioned before, I want Summer 2025 to be my Super Summer of Finishing Things because I want to finish The Shield War, Stealth and Spells, and Ghost Armor series this summer before I start on new things. I'm pleased to report that I have reached a milestone of that. The rough draft of Shield of Power is done at 101,000 words. This will be the sixth and final book in the Shield War series. I am currently writing A Consort of Darkness, which will be a short story that newsletter subscribers will get a free copy of in ebook form when Shield of Power comes out. I am also 109,000 words into Stealth and Spells Online: Final Quest and hopefully that will come out very quickly after Shield The Power is out. I'm also 10,000 words into Ghost in the Siege, which will likewise be the sixth and final book in the Ghost Armor series.   In audiobook news, recording is still underway for Ghost in the Corruption, which will be narrated by Hollis McCarthy and Shield of Battle, which will be narrated by Brad Wills. Hopefully we will have some more updates on that soon and I don't think it'll be too much longer before both audiobooks are out and available.   00:02:02 Question of the Week   Now let's go to Question of the Week. Question of the Week is intended to inspire enjoyable discussions of interesting topics. This week's question: when was the last time you went to an actual movie theater to see a movie? No wrong answers, including "I don't go to movie theaters."  As you can guess, we had a range of responses on this one.   Justin says: Last month we saw Monty Python and the Holy Grail (fifty year release) in the theater. Yes, we have the DVD.   David says: I guess Dune Two is the last time I went to a theater. For the price of going to the theater, I can wait and stream it later. If I don't like the price, I can even wait a few years. I'm not so quick to give them my money. Haven't gone to the theater yet in 2025. Nothing called out to me.   William says: Except for 2020-2021, I've been going to the movies frequently every year since the Hobbit movies first came out. It's not that my habits has changed, just that they started making the kind of movies I wanted to watch like Star Wars, Jurassic World, the Disney remakes, and so on. Before 2012, the last time I went was in 2006 for the third Pirates of the Caribbean movie. It probably helps that it's only two tickets each time and not four or five for a whole family.   Randy says: Top Gun: Maverick. It was a throwback to the days when movies were fun to watch. Everything doesn't have to have a deeper meaning and make us think. Just have an unlikely crew of misfits take out the bad guys. Bonnie says: Last one was Mary Poppins Returns with granddaughter in Spring 2019. I can't see spending the price for a one time deal.   Cheryl says: The last time I went to the cinema…when did American Beauty come out? That's how long ago it was and the movie was disappointing.   Jenny says: Thunderbolts! I wish movies weren't so pricey.   Elizabeth says: Last time I went to the movie theater was to see Jumanji 2 with my now husband as our first date because both of us are terrible at first date ideas.   I don't know- if Elizabeth's first date with her now husband was Jumanji 2, it seems like that was a very successful first date.   John says: War of the Rohirrim, December of last year.   A different John says: Dune Two and A Complete Unknown are the only two I've seen in the theater in the last two years. In both cases it was because A: the movie deserved to be experienced completely, and B: there was someone I wanted to share it with. Otherwise, modern tech in the home works just fine.   Michael says: Last movie I saw in an actual cinema was Avengers Infinity War, so that's going back a bit. I think the COVID lockdown just killed any desire to do so and haven't been back since.   Michael [A different Michael than the one listed above] says: It has been years.   For myself, the answer is quite simple. I went on May 31st to see Mission Impossible: Final Reckoning. The inspiration for this question was technological change. I only went to the theater twice in 2024, for Dune Part Two and The Fall Guy. In 2025, I've been to the theater twice so far, for Thunderbolts and Mission Impossible: Final Reckoning, but a long time ago when I was much younger and had far fewer demands in my time, I would usually go to the movies on Saturday afternoons if I saw something that looked at all interesting. I'd always go in the afternoons because afternoon matinees were cheaper and I usually preferred to spend Saturday night playing computer games anyway. Nowadays, like I said above, I only went twice in 2024 and twice in 2025 so far. I am not sure what changed. The obvious one is that I'm old enough to have enough to do week to week that giving up three hours on a Saturday afternoon can often be a problem. The other obvious answer is technological change in the form of streaming, which makes it a lot easier to see things at home and perhaps one's taste change as one gets older. For example, there is no way I would go to the theater to see the Minecraft movie, though I would probably watch it on streaming when it rolls around (and I did in fact watch it in streaming last week and thought it was pretty good. It'll be in my next Movie Roundup.) So that is it for Question of the Week.   00:05:52 Main Topic: Winter/Spring/Summer 2025 Frozen Pizza Roundup   Now onto our main topic this week, my Spring/Summer 2025 Frozen Pizza Roundup (though I suppose I've been working on this long enough that it should be the Winter/ Spring/Summer 2025 Frozen Pizza Roundup). I suppose it is a bit odd to talk about frozen pizza on a podcast ostensibly dedicated to indie publishing and indie writing, but I like frozen pizza and it's my podcast, so if I want to talk about frozen pizza, I'm going to talk about frozen pizza. Besides my previous pizza review roundup episode was pretty popular, so that's why I decided to do another one. Unlike a movie roundup, the pizza reviews will be in chronological order based on when I ate them. The grades are, as always, totally subjective and based on my own opinions. I'll also be rating the pizza by eating it hot and eating it cold, since cold pizza is a different experience than hot pizza. Cold pizza for lunch the next day is something to look forward to, especially during a busy day. I should also mention that I purchased each pizza myself with my own money. No one sent me any free stuff, so while my opinion may be subjective, it is nonetheless unbiased. Additionally, I exactly follow the preparation directions for each pizza since I wanted to avoid the phenomenon you sometimes see on recipe blogs where a commenter complains that a recipe didn't work and then admits that they took out the butter, cut the sugar in half, replaced the flour with corn starch, and substituted canola oil for frosting. So with those disclaimers, disclosures, and caveats out of the way, on to the pizzas.   The first one is Orv's Ultimate Rizer Three Meat Pizza, which I had on February 28th, 2025. Orv's is a pizza brand owned by Minnesota based pizza maker Bernatello's. In the last pizza roundup, I mistakenly said Bernatello's was based in Wisconsin (though they do in fact have numerous Wisconsin facilities) and Bernatello's also owns many different pizza brands I have mentioned the last roundup. I had never tried Orv's before, so I thought I would give it a try.   Eaten hot, the sausage, Canadian bacon, and pepperoni are quite good, as are the cheese and sauce. However, the crust really is quite bready and kind of overwhelmed the other tastes. This is a thick crust pizza and to be honest, I really prefer thin crust because it's generally less caloric and the crust has a greater chance to work in harmony with the other flavors and not overpower them.   Eaten cold, it's pretty much the same experience. This is definitely a pizza that would benefit from a bit of added oregano, garlic salt, or perhaps other spices. Overall, I do think I strongly prefer Bernatello's Brew Pub Lotzza Motzza pizza instead of Orv's, though I should mention that Orv's is in fact quite a bit cheaper. Overall Grade: C+   The next pizza is the Red Baron Four Meat Classic Crust Pizza, which I ate on March 7th, 2025. Red Baron is a frozen pizza brand that started in 1976 by the Schwan's Frozen Food Company of Minnesota. Currently, Schwan's is owned by a large Korean conglomerate. Whatever one might think of large corporate consolidation, the fact that the stylized World War I fighter pilot mascot of a Minnesota company is now owned by a Korean conglomerate is kind of hilarious in an absurdist sort of way. Anyway, th

Due to an unexpected time shortage, this week we're looking back at Episode 182, where I discussed the favorite scenes I wrote in 2023. This coupon code will get you 50% off the audiobook of Dragonskull: Crown of the Gods, Book #9 in the Dragonskull series, (as excellently narrated by Brad Wills) at my Payhip store: CROWN50 The coupon code is valid through July 9, 2025. So if you need a new audiobook this summer, we've got you covered!