The Pursuit of Scrappiness

<p>Whether you are building a business, running a team or just starting out in your career we are here to bring you scrappy and actionable insights to help you become more productive.</p>

208. Bootstrapped, Profitable (€2.2M) & Paying Dividends: How HackMotion Turned a Niche Golf Gadget Into a Global Hardware Business w/ Atis Hermanis

Atis Hermanis is the co-founder of HackMotion. With a Ph.D. in electronics, sensor systems, and signal processing, Atis brings a research background to the company’s wrist-worn tech for golf swing analysis. HackMotion has bootstrapped to profitability, hitting €7.3M revenue in 2024 (160% growth) and 476% profit increase, while pioneering paying €30K in dividends to employees in H1 2025. Winners of the Baltic E-Commerce Star award, they’ve scaled globally, partnering with PGA Tour pros and foc...

08-26
48:17

207. From Managing Partner to Startup CEO: Mariana Hagström (Avokaado) on Automating Legal Workflows, Building AI That Replaces Repetition (Not Humans) & Why Corporate Professionals Must Learn to Trust AI

Mariana Hagström is the Founder and CEO of Avokaado. Based in Estonia, Avokaado’s cloud-based contract lifecycle management (CLM) platform automates drafting, oversight and workflows. With over €2M raised from Tera Ventures, ParticleX and others, Mariana’s scaled a legal tech tool that is used not only by law firms, but also companies of various sizes across the globe. A 2020 European Woman of Legal Tech, she’s a vocal advocate for AI in legal teams, ethical innovation, and empowering women i...

08-19
46:51

206. Turning Mixed LEGO Bricks Into a VC-Backed AI Startup: €1.5M Raised, Benefits of Iterative Fundraising, Real-World Complexity of Building Hardware & a New Frontier in Circular Tech w/ Ilya Malkin (Sort A Brick)

Ilya Malkin is the co-founder of Sort-A-Brick, a Vilnius-based startup that raised over €1 million in pre-seed funding at the end of 2024. Sort-A-Brick leverages AI-powered computer vision to analyze and sort mixed Lego bricks sent in by customers, identifying which complete sets can be rebuilt from them—breathing new life into unused collections and promoting a circular economy in toys. With a background in management consulting, Ilya spotted an opportunity in the massive Lego market while d...

08-12
43:35

205. AI Startup Founded in 2024 Raises €15M Seed Round, Signs 7-Figure Deals With No Outbound Sales & Aims to Lead the Next AI Breakthrough Beyond LLMs Into Physics and Industrial Simulations w/ Miks Mikelsons & Dennis Just (Emmi AI)

Dennis Just and Miks Mikelsons are the co-founders of Emmi AI, a deep-tech startup revolutionizing industrial engineering through cutting-edge AI simulation technology. Based in Austria and founded in 2024, Emmi is already making waves with a €15 million seed round led by top-tier investors like Speedinvest, 3VC, and Serena. With a team heavy on researchers and a foundation in serious academic publishing, Emmi is tackling complex, unsolved physics-based simulation problems across industries l...

06-17
51:15

204. Mintos CEO Martins Sulte on How to Handle Market Volatility as a Retail Investor & Fintech Founder. Practical Tools To Increase AI-Efficiency Today. Why Retail Investors Are Spoiled For Choice & Why You Shouldn’t Start Investing With Trumpcoin

Martins Sulte is the co-founder and CEO of Mintos, the largest investment platform of its kind in Europe, with over 700 million euros in assets under administration and more than half a million users. Since launching in 2014, Martins has led the company from a peer-to-peer lending marketplace to a full-scale multi-asset platform, offering access to loans, ETFs, bonds, real estate, and soon—crypto and stocks. With a background in finance and management consulting, Martins brings a disciplined ...

05-27
44:44

203. Monthly Tech Brief: Wise Founders Outrank Ed Sheeran on UK Rich List, €100K Salaries in Lithuania’s Startups, Crypto Founders Getting Kidnapped, Slack and ChatGPT Can Be Used Against You in Court & Klarna Rehires Humans in AI Reality Check

Welcome to the Pursuit of Scrappiness Tech Brief. A monthly discussion on topics we find relevant to highlight, discuss and share with you to help you become a scrappier and better version of yourself. On this episode we talk about: 🇱🇹🇱🇻🇪🇪 BALTICS • Wise founders on UK Rich List – Kristo Käärmann and Taavet Hinrikus rank among UK’s wealthiest. • Lithuanian startup salaries – Average tech salary at €4.6k/month, possibly more favorable than Berlin after tax and cost-of-living adjustments....

05-20
01:03:00

202. Tax Expert Reveals How Startups Can Take Advantage of Tax Opportunities, Where the Baltics Rank in Competitiveness Globally & How to Use Niche Content to Build Your Personal Brand w/ Janis Taukacs (Sorainen)

Janis Taukacs is a seasoned tax advisor and partner at Sorainen law firm, where he leads the tax and customs practice. He has nearly 30 years of experience across the Baltics and internationally. Known for his deep expertise in corporate taxation, international structuring, and tax dispute resolution, Janis is also a passionate content creator, running the “Tax Stories” blog and podcast. Through his work, he bridges complex legal frameworks with practical insights for founders, investors, and...

05-13
53:56

201. Sales Expert with $2Bn in Deals Signed Reveals Why People Fear Sales, Why Good Writing Is Critical, How to Do Founder-Led Sales, Common Mistakes, How to Build a Sales Process in a Startup, and the Impact of AI w/ Zoltan Vardy (Launch Code)

Zoltan Vardy is a seasoned sales strategist, startup mentor, and now also a published author whose career spans over 30 years, more than $2 billion in closed deals and more than 200 startups assisted in building their sales function. From leading multinational sales teams to advising early-stage B2B startups, Zoltan has dedicated his work to helping founders build scalable, recurring revenue engines. His signature methodology, “The Launch Code,” is now also the title of his debut book—a pract...

05-06
55:46

200th Episode Q&A: What Does It Mean to Be Scrappy, Most Impressive Learnings in 4 Years, Beliefs We Held That Are No Longer True, Tips to Stay Focused & Motivated

Welcome to the 200th episode of the Pursuit of Scrappiness podcast! We celebrate this major milestone by flipping the script. Having interviewed top founders, VCs, and operators across Europe and beyond, we turn the mic on ourselves this time—reflecting on four years of podcasting, lessons learned, and what it truly means to stay “scrappy.” Fueled by thoughtful questions submitted by past guests, this episode is a candid and insightful deep-dive into what it takes to consistently create...

04-22
01:06:01

71% of Exit Funding in 2024 Came from Secondaries: Learn How It Works, When Your Startup Is Ready, and How to Negotiate the Best Terms w/ Rando Rannus (Siena Secondary Fund). Ep 199

Rando Rannus is a general partner at Siena Secondary Fund, the first and only dedicated secondary VC fund in the Baltics. With a unique background as both a company founder and operator—having built and sold an advertising business to MTG Group, and held leadership roles at Bolt and Viveo Health—Rando brings an operator’s mindset to venture investing. His fund specializes in providing liquidity to founders, employees, and early investors in high-growth scaleups, with a focus on the CEE and No...

04-08
48:56

198. Europe Strikes Back, Biggest Fundraising Announcements in March, Elon Controls 60% of World’s Satellites, Alibaba Joins AI Race, xAI Buys X

Welcome to a new type of episode of the Pursuit of Scrappiness podcast. A monthly analysis of topics we find relevant to highlight, discuss and share with you to help you become a scrappier and better version of yourself. We will be looking at events and developments in business, politics and technology from a European and particularly Baltic perspective. On this episode we talk about: Baltic funding newsEnefit Green going privateHow Europe strikes back in space and rocket techHarry St...

04-01
01:02:52

800M Downloads, $100M Revenue: How a Bootstrapped Lithuanian Game Studio Won Big — Lessons in Gamification, A/B Testing & Standing Out in Hyper-Competitive Market w/ Ada Mockute Jaime (Nordcurrent). Ep 197

Ada Mockutė Jaime is the Chief Marketing Officer at Nordcurrent, the largest game developer and publisher from the Baltics. With over 800 million game downloads worldwide and a portfolio of hit mobile titles like Cooking Fever and Airplane Chefs, Nordcurrent has become a global gaming powerhouse—all while remaining completely bootstrapped. On this episode we talk about: How Nordcurrent scaled into a global gaming giant without any external funding, driven by adaptability and long-term t...

03-25
50:10

196. Marija Rucevska on How the New Outlast Fund Aims to Bridge the Funding Gap, What Kind of Founders Early-Stage Investors Are Looking to Back, and Why You Don’t Need Unicorn Potential to Attract Investors

Marija Rucevska is the founding partner of Outlast Fund, a newly launched venture capital firm focused on early-stage investments in the Baltics and Nordics. With over a decade of experience in the startup ecosystem, Marija has played a key role in shaping the regional tech landscape, contributing with brands like TechChill, Practica, Helve, Techhub and others. On this episode we talk about: The Rise of Early-Stage VC in the Baltics Outlast Fund’s Investment PhilosophyThe Future of...

03-11
50:42

195. Is JD Vance Right About Free Speech in Europe, Is It Safe to Use DeepSeek for Your Startup, Biggest Fundraising Announcements, Do We Need DOGE, Upcoming VC Apocalypse & Yes, AI Is Fueling Layoffs

Welcome to a new type of episode of the Pursuit of Scrappiness podcast. A monthly discussion format on topics we find relevant to highlight, discuss and share with you to help you become a scrappier and better version of yourself. We will be looking at events and developments in business, politics and technology from a European and particularly Baltic perspective. On this episode we talk about: A deep dive into whether Europe’s free speech restrictions are justified, how Germany polices...

02-25
01:10:32

194. “We Entrust Things to AI That We Never Would to Any Other Software - And It’s Wrong”: AI Security Expert Reveals the Risks Startups Are Facing & How to Protect Against Them w/ Peter Garraghan (Mindgard)

Peter Garraghan is the CEO and co-founder of Mindgard, a cybersecurity startup focused on protecting businesses from AI-driven threats. With a background as a professor of computer science and an internationally recognized expert in security, Peter has dedicated his career to understanding and mitigating risks associated with AI systems. Having raised over $8 million in funding, he leads efforts in tackling emerging AI vulnerabilities, ensuring that companies can integrate AI safely into thei...

02-18
44:33

193. A Founder Who Built Crypto Startup with 14M Users & Then Pleaded Guilty to Conspiracy Charges Reveals What You Should Know About Regulations, Methods to Achieve Early Growth & Why Crypto Founders Build Fewer Unicorns w/ Artur Schaback (Paxful)

Artur Schaback is the co-founder of Paxful, a peer-to-peer Bitcoin marketplace and one of the most well-known brands in the crypto industry. Having built Paxful into a major force in the crypto industry, Artur has witnessed the ups and downs of the Bitcoin ecosystem firsthand. He recently left his full-time role at Paxful and is now working on Clip Finance, a DeFi yield optimization protocol, where he is a core contributor. On this episode we talk about: The rise of Paxful and the early days ...

02-04
48:33

192. 5 Ways Trump Will Practically Affect Your Startup in Europe, Latest in AI Race, Fintechs Dominate European Top 20 Startups & Can the EU Catch Up with the US?

Welcome to a new type of episode of the Pursuit of Scrappiness podcast. A monthly discussion format on topics we find relevant to highlight, discuss and share with you to help you become a scrappier and better version of yourself. We will be looking at events and developments in business, politics and technology from a European and particularly Baltic perspective. On this episode we talk about: The impact of Trump’s return on Europe and startups.The EU’s plan to unify business regulatio...

01-28
56:06

191. “Hard Problems Remain Hard Whether It’s War or Peacetime”: CEO Who Raised $4M Pre-Seed Shares His Learnings as a 2nd-Time Founder, Securing Government Grants & Thoughts on Recent UFO Sightings w/ Agris Kipurs

Agris Kipurs is the Co-Founder and CEO of Origin Robotics, a pioneering defense tech startup specializing in autonomous drone systems for precision strikes in challenging environments. The company recently raised a 4mEUR pre-seed round led by Change Ventures and featuring support from the EU and the Latvian Ministry of Defense. Agris was also a co-founder of Airdog, the first commercial application drone to fly without remote control which was exited to Alarm.com. On this episode we tal...

01-21
47:40

190. Podcaster-Turned-Founder Who Just Raised $12 Million Series A Explains Dos and Don’ts of Influencer Marketing, Why It Might Not Work for B2B, & How to Create a Culture That Makes Employees Tattoo Your Logo w/ Avery Schrader (Modash)

Avery Schrader is the founder and CEO of Modash, a leading influencer marketing platform that helps brands scale partnerships with content creators. With a background in building relationships and driving results for companies like Bolt and Verif, Avery’s journey to creating Modash stems from firsthand experience in the creator economy. Modash now serves over 1,500 customers globally, including brands like Victoria’s Secret and Birkenstock, enabling them to discover and manage influencer camp...

12-17
52:15

189. Ads, Analytics & AI. How Distractions Rob Us of Ability to Think Deeply, Challenges of Tracking Marketing ROI & Creating B2B Content Optimized for ChatGPT w/ Vlad Zhovtenko (RedTrack)

Vlad Zhovtenko is the founder and CEO of RedTrack, a leading ad tracking platform used by over 800 businesses to measure and optimize ad performance across 60,000 ad accounts worldwide. With deep experience in marketing technology, Vlad has built a solution that simplifies complex ad attribution, helping companies better understand their campaign ROI and maximize advertising budgets. The company recently raised 2.9mEUR to fulfill their mission. On this episode we talk about: How AI improves a...

12-10
46:47

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