The Queen of Comm

This week, Paisley will chat through Spotify’s recent platform changes in the podcasting space and what it means for PR + other trending audio news for ‘Industry Insights’. Then, she is joined by @sarahkarger to chat all things affiliate marketing! Sarah and Paisley will chat about:🎙️Measuring the success of affiliate media relations efforts🎙️How to keep up with the latest affiliate marketing trends to keep pitches relevant for the journalist’s needs🎙️An outlook on the future of affiliate marketing🎙️What’s trending in the commerce space outside of affiliates🎙️Her publicist training program, Affiliate For Publicists& more! About Sarah: In a past life however, Sarah Karger was an eCommerce director for a men’s accessory retailer, overseeing all aspects of our team's marketing efforts for the .com direct-to-consumer website, as well as the marketing for the wholesale side of the business. Running the marketing department during the formative years of her career, she oversaw everything from media relations to pay-per-click advertising to graphic design, email marketing... and you guessed it, affiliate marketing! Today, Karger is full-time publicist and partner at Comm Oddities, Inc. a remote boutique public relations house based in Denver, Colorado. On the side, Karger is extremely passionate about helping educate and consult with brands and publicists about affiliate marketing and the significant role it plays in earned media. With one successful course out and due to popular demand for a second, Karger is launching a new course on how to get started managing performance based (aka affiliate focused) PR campaigns as part of your PR strategy. In her free time, Karger is also a hobby farmer, regeneratively raising cows, chickens, pigs and bees. Resources Mentioned Within The Episode: PR Sharing Opps - https://www.facebook.com/groups/808530959549450 Substack: https://substack.com/@brycegruber Conference: https://www.affiliatesummit.com/ Lisa Bilyeu & Impact Theory: https://impacttheory.com/# & https://impacttheory.com/women-of-impact/

This week, Paisley will chat all about the rise of Threads, the girl dinner trend, as well as other Gen Z-led trends on the horizon as part of this week’s industry insights. Then, she is joined by @catherineseeds , President & CEO of Ketner Group to chat about all things Tech PR! Catherine will share her tips for:👑Breaking through a cluttered Tech media landscape on behalf of your client👑How to stay up-to-date on the latest industry news to provide informed POVs to clients👑How to make your tech-focused pitch stand out within inboxes as AI and other tech trends dominate👑Advice for anyone taking on a higher role within their organization👑Ensuring that clients can be a leader within their niche & much more! About Catherine: Catherine Seeds is president and CEO of Ketner Group Communications, the go-to PR agency for retail tech companies. During her tenure, she has played a crucial role in every phase of the agency’s success, including overseeing two rebrands, ensuring steady year-over-year revenue growth and team expansion, opening the agency’s office in New York, and growing their remote team.

This week, Paisley will discuss the @jonasbrothers @childrensplace campaign and the saturated @barbiethemovie buzz as part of "Industry Insights". Then, she is joined by @kgelworthy of @sevenhillscommunications to share all about her journey to starting a micro agency! Kristen will chat about her career journey in Marketing, Journalism, & PR, starting the conversation with clients about affiliate marketing, the importance of working with female-founded brands, & more! About Kristen: Kristen is the Founder of Seven Hills Communications where she works with female-founded, mission-driven brands. She is also a graduate of Boston College.

This week, Paisley will chat about some of the most effective social and earned media friendly campaigns she has seen recently for “Industry Insights.” Then, she is joined by 2022 Forbes 30 Under 30 recipient and Co-Founder of @influur, @alessandra_angelini, to chat about the current and future of influencer marketing! The CEO of the Sofia Vergara-backed company and former CNN journalist will share how industry norms have shifted as of 2023, how to make brand partnerships worthwhile for both the brand and creator, the future of sample seeding, and much more! About: Alessandra Angelini is the CEO and co-founder of Influur, a Miami-based influencer marketing marketplace / app that makes it easy for creators to connect with brands and media. Prior to launching Influur with her three other co-founders, Alessandra was a former CNN journalist. Alessandra and her co-founders were named to Forbes 30 Under 30 in 2022. About Influur: Influur is a leading influencer marketing marketplace / app that makes it easy for creators to connect with brands and media. (It currently has more than 4,000 creators and 1,000 brands.) Influencers can use the app to find rates for certain gigs, reviews on companies and projects, analytics about the industry and open job opportunities. Some of their clients include Warner Music, Universal Music, Sony Music, Hard Rock Cafe, Shark Ninja, Subway, UberEats, and so many others. Influur has raised over $6 million in funding from investors including Point72 Ventures, H20 Capital, Magma Partners and celebrities like Sofia Vergara, Danna Paola and music executive Tommy Mottola. For more info, visit www.influur.com.

Paisley will kick off the episode by talking about this week's comm wins and preview upcoming episodes. Then, she'll be joined by Gina to chat about her career journey, time in college, and her insights on the current state of the media industry. Gina will also share her tips and advice for the next generation of comms professionals! ABOUT: Gina Maruschak is a seasoned PR professional with a diverse background in luxury hospitality, consumer goods, residential and commercial real estate, and architecture/design. She specializes in strategic communications, cultivating media relations in business-driving press coverage, event activations and creative ideations. At Zeno Group, Gina has led media relations efforts for consumer clients including Aruba Tourism, Michaels, Hershey's Chocolate World, Virgin Voyages and more to secure coverage in national outlets such as Travel l+ Leisure, Forbes, NBC, TODAY, Elite Daily, and more.   In addition to her daily agency life, Gina is on the committee of the non-profit organization, The Fashion Foundation.

This week, Paisley will chat about her experience as Firm Director for North Road Communications while in college and the importance of having that experience before joining the agency world. Then, she will chat with current NRC Firm Directors, Alexis Lee & Grayce Shuker, about the great work of the firm, getting experience while still in school, building client relationships and new business opportunities, networking with other schools, what has changed in the classroom in 2023, and more!

This week, Paisley will share some of her favorite Super Bowl ad teasers and PR moves leading up to the big game for “Industry Insights.” Then, she is joined by Carissa Kellman, a Sports Reporter @newsday, to chat about her work in Sports Journalism, her advice for students looking to get into sports comm, women in sports, and much more!

Welcome to Season 3 of The Queen of Comm Podcast! Paisley will re-introduce herself to new listeners and break down the upcoming topics coming in 2023. Then, The Queen of Comm will share her thoughts on the Tarte Cosmetics and Loreal PR crises for "Industry Insights." With over 170K followers on TikTok and years of experience in the crisis comms industry, Molly McPherson will join the show to chat about trending pop culture crisis moments, building a following on TikTok, crisis comms education, and the industry in general.

For episode 6️⃣0️⃣, Paisley is joined by her coworker, Emily Garcia, who works as a Senior Account Executive at Zeno Group! The girls will share their tips for recent grads, post-grad experiences, job search tips, and fun stories. Grab a drink and join us for the inaugural episode of the New Hire Happy Hour series!

This week, Paisley will chat her industry insights of the week. Then, she is joined by @rinafoster to hear her journey to joining the industry, what she looks for in an employee at her agency, the current state of the industry, and what it’s like to join PRSA.

This week, Paisley will catch up on all of the PR wins that have caught her eye over the past two weeks. Then, she is joined by journalist and Class of 2022 grad, @nicole_iuzzolino , to chat all about her post-grad journey. Nicole will share about her work with @marist.ftr & @maristcircle , @greetingsfromthegardenstate podcast, and her passion for journalism. The ladies will also share advice for what to expect after getting the degree.

This week, Paisley will chat about the evolution of our original agency life episode, deciding between in house and agency when first starting out , and her journey to finding an agency she loves. Then, she is joined by @daniella_alkobi (SVP at @marino.pr ) and @lizlatino (EVP at @marino.pr ) to talk about everything to do with agency life! From building client relationships early on, to team building, and even advice for professionals five years into the process, Daniella and Liz will share their experiences to help the next generation.

This week, Paisley will chat about the nostalgic @limewire campaign taking over the internet. Then, she is joined by Liang Zhao, CEO and Founder of @meet_vansary , who will chat about her journey to starting her own business, all about working in the fintech PR industry and tech in general, planning events post-pandemic, and much more!

This week, Paisley will chat about the evolution of influencers in relation to comms campaigns. Then, she is joined by Teri Simone, Marketing Manager at @nieucabinetdoors , to chat about how she has leveraged home improvement influencers in her marketing strategies, the differences between marcomms education in Canada vs the U.S., utilizing case studies for evergreen content, her career journey, and much more!

This week, Paisley will chat about all of the comm wins surrounding the new @elvismovie, The Summer I Turned Pretty reviving 2013 Tumblr, and how DNCE is making drinking milk cool again. Then, she is joined by Las Vegas area CEO, @wickedsteph of @wickedpr , to chat about her work in hospitality and entertainment PR as well as the unique clients she has worked with throughout her career. She will also touch on the importance of mentorship of women in our industry, what interns should get out of every internship, and more!

This week, Paisley is joined by media expert, @bethnydick , to chat about her career in media and TV, building confidence in the industry, creating your personal brand, building a side hustle, and more!

This week, Paisley will chat about her industry insights for the week. Then, she is joined by @kendrapeavy to chat about her career creating impact in comms through her work with @swellbottle and her own company, @inboldco ! Kendra will share her advice for finding a purpose when working through brand initiatives, her experience to starting her own company, connecting directly with your publics, and more.

This week, Paisley will discuss the results of the Gen Z in Comms survey and her industry insights for the week. Then, she is joined by fitness coach and PR Pro, @allisonjacksonfitness ,to chat about her own podcast, “Fit To Lead,” her career in internal comms and how to manage employee comms in the wake of the “Great Resignation,” how to get active outside of the office, and much more!

For the podcast’s 50th episode, Paisley will reflect on the past 50 episodes (plus the bonus episodes 😉) and her industry insights for the week. Then, she is joined by @kristinwordnerd , an experienced comms pro, and business owner, to chat about her experience working for companies like Amazon and Expedia to then starting her own business. Kristin will share advice on building your career in communications and finding your place within the industry. She will also talk about her OWN podcast!

This week, Paisley will round up her favorite campaigns that she has seen this week as part of her industry insights. Then, she is joined by Marissa Nance, CEO of @nativetonguecommunications , to talk all about finding your purpose while working in comms. Marissa will share about her time working in TV and movie marketing ( for @survivorcbs and the movie “Castaway” with Tom Hanks to name a few!), what makes an effective campaign, her work to make campaigns more meaningful for every audience, and much more!