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The REFINE Network
Author: Evan Silver & Christopher Hartl
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© 2024 Evan Silver
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Welcome to The Refine Network with Evan Silver, your go-to podcast for all things salon industry-related.
Join us as we dive deep into topics ranging from leadership development, cultivating a positive salon culture, maximizing profitability, effective marketing strategies, and mastering financial intelligence.
Hosted by Evan Silver & Christopher Hartl, each episode is packed with actionable insights, practical tips, and inspiring stories from leaders in the salon industry. Whether you're a salon owner, manager, stylist, or simply passionate about the beauty industry, this podcast is your ultimate resource for refining your skills, growing your business, and achieving success in the competitive world of beauty and wellness.
Tune in to The Refine Network and elevate your salon game to the next level.
Let's refine together!
60 Episodes
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In this episode, we dive deep into our recent Salon Leaders Retreat. Join Evan and Christopher as they recap the powerful moments, real conversations, and invaluable insights from the event. We kick things off with a fun debate on the one song we’d listen to for the rest of our lives before shifting to the key takeaways from the retreat.
Highlights Include:
• The Power of Vulnerability: We explore how leaders opened up about their struggles and how this created a supportive community, showing that no one is alone in their journey.
• Authentic Conversations: Attendees appreciated the realness and authenticity of the speakers and fellow salon owners. We share how these genuine interactions led to lightbulb moments and growth opportunities.
• Round Table Discussions: We reveal the impact of our popular round table format, where salon owners collaborate, share strategies, and discover that their challenges are more common than they thought.
• Practical Takeaways: From managing budgets to enhancing salon culture, we break down the actionable insights that attendees walked away with—insights they can implement immediately.
• Upcoming Retreats: Learn about our next events and how you can join this transformative experience.
Interested in joining our next Salon Leaders Retreat? Click here for more information and to sign up!
Tune in to hear the stories, lessons, and strategies that can help you elevate your salon’s leadership and culture. Don’t miss out on our upcoming retreats—find out more and secure your spot using the link above!
In this insightful webinar, Evan, Christopher and Enneagram coach Keanu Trujillo explore how the Enneagram can revolutionize team dynamics and salon growth. Discover how understanding different personality types helps salon owners build cohesive teams, foster better communication, and create a thriving salon culture. We provide practical strategies for implementing the Enneagram, improving leadership skills, and boosting business success. Perfect for salon owners and leaders ready to take their team and business to the next level.
Topics Covered:
• Introduction to the Enneagram and its business applications
• Identifying personality types and improving team dynamics
• Practical steps for using the Enneagram to enhance leadership
• Success stories from salons using the Enneagram for growth
• Tips on driving retention and engagement through personality insights
Resources Mentioned:
• Enneagram Assessment by The Refine Network
• Artist Academy
Watch the Webinar Recording Here:
Salon Growth: The Enneagram Advantage
Salon owners, this episode is for you! We’re pulling back the curtain on the creation of the Artist Academy—a game-changing program designed to transform how you train, develop, and empower your stylists.
Join Evan and Christopher as they share the journey from concept to launch, revealing how this training system went from a simple idea to a powerful tool that’s already making waves in the salon industry. Hear from special guests and learn how the Artist Academy is helping salon owners save time, avoid burnout, and fast-track stylist success—all while creating a more consistent and profitable salon experience.
If you’re ready to take your salon to the next level, don’t miss this inside look at what could be the key to unlocking your team’s potential!
In this episode, Christopher and Evan host Gordon Miller, discussing industry insights, the importance of vision, and the evolution of business models.
They introduced topics such as navigating industry challenges with expertise, setting realistic goals, and the significance of financial literacy. Gordon shares personal anecdotes, emphasizes the need for informed decisions, and elaborates on the financial missteps within the industry.
They cover contentious topics like tipping, retail product sales, and service quality. Closing thoughts stress the value of mentoring, simplicity in business, and fostering artistically inclined professionals in understanding their financial potential.
Welcome to the Refine Network podcast! We’re excited you’ve joined us today. In this throwback episode from 2021, we feature a captivating conversation with Jesse Cole, the innovative owner of the Savannah Bananas, a minor league baseball team in Savannah, Georgia. Jesse Cole shares how he transformed a struggling baseball team into a fan-first entertainment phenomenon. Inspired by his mentors, Walt Disney and PT Barnum, Jesse conducted a poll revealing that traditional baseball was seen as too long and boring. He reimagined the game to make it fun and engaging, eliminating common friction points like high concession costs and slow gameplay. Jesse’s company, Fans First Entertainment, focuses on creating an unforgettable experience for fans. From all-inclusive tickets to unique game elements like dancing players and creative promotions, the Savannah Bananas have become a sensation, selling out every game with a waitlist of over 12,000 fans. In this episode, Jesse discusses the development of “Banana Ball,” a faster and more exciting version of baseball, and how his team continuously innovates to keep fans entertained. He also shares insights into his journey, the importance of thinking outside the box, and how he constantly seeks to improve the fan experience. Tune in for an inspiring conversation that highlights the impact of creativity, perseverance, and putting fans first. Jesse’s story is a testament to the power of thinking differently and the importance of creating memorable experiences. Don’t miss this fascinating episode!
In this episode of theREFINEnetwork Podcast, hosts Christopher and Evan discuss their strategies for effectively setting up and managing a team. They share personal experiences from their own companies, emphasizing the importance of morning meetings, referred to as "Muggs meetings."
These meetings are designed to set the right mindset, unify the team, set goals, and determine how team members can serve each other. Evan and Christopher provide an example structure for these meetings, including checking in on team members' current states and challenges, highlighting successes from the previous day, and setting goals for the current day.
They stress the importance of being proactive rather than reactive and fostering a supportive team environment. They also discuss the concept of being "closed-handed" or "open-handed" with certain company policies and practices, adapting as necessary for team success and growth.
The hosts conclude by offering to help others implement similar strategies in their own organizations, emphasizing the need for careful planning and customization to fit each unique team.
In this podcast episode, hosts Christopher and Evan discuss their leadership journeys, emphasizing the importance of building relationships and equity within their teams.
They highlight key principles such as viewing team members as volunteers to better understand their needs, the significance of earning respect and trust over time, and the value of supporting and empowering team members for mutual success.
Throughout, they share personal experiences and insights on effective leadership and organizational growth.
In this episode of the Refine Network podcast, hosts Evan and Chris discuss a day filled with technical challenges during a live webinar.
Despite thorough preparations, they faced unexpected video and audio failures that disrupted their session. The duo emphasizes servant leadership, effective problem-solving, and the importance of strong partnerships in overcoming obstacles.
They also touch on the practice of owning up to mistakes and making things right to maintain trust with their audience. The episode concludes with reflections on resilience and support in leadership roles.
Retail Rundown: Profit Booster or Resource Drain?
This episode of the Refine Network podcast tackles the controversial topic of how retail can significantly support and grow salon businesses. Despite the sarcasm about the relevance of selling products directly in salons, especially with readily available alternatives like Sephora or Ulta, the conversation dives deep into the reasons and benefits of incorporating retail into salon offerings.
Evan and Christopher discuss real examples, emphasizing the importance of knowing your business numbers and how a structured retail strategy can contribute to a salon's profit margins and client satisfaction. They highlight the necessity of product support from brands, how to ensure customer uptake through recommendations rather than forceful sales, and the psychological approach to selling that has proven successful in boosting retail sales.
Additionally, they touch on the importance of relationship building with suppliers and the transformative impact of targeted advertising on retail sales. By the end of the episode, the hosts underscore the value of retail in salons and invite listeners to reach out for further discussion and support.
00:00 Welcome and Controversial Topic Teaser00:36 The Surprising Benefits of Retail in Salons01:17 Deep Dive into Retail Strategies and Support10:11 The Importance of Product Recommendations and Client Education20:45 Innovative Retail Boosting Strategies and Personal Growth26:55 Concluding Thoughts and Contact Information
Discussing the importance of luxury customer service in the salon industry, emphasizing the impact of personalized care, culture, and awareness on the overall experience. It highlights the role of the right people and culture over material amenities in creating a luxury customer service experience.
In this episode of "The Refined Network Podcast," Evan and Christopher reflect on their recent experiences at the L’ANZA big event, where they launched the Refined Network. They discuss the unique approach of their coaching company, emphasizing their ability to tailor their services to the specific needs of salon owners without imposing a one-size-fits-all solution.
They also announce the launch of their Salon Leader Retreats and the Refined Artist Academy training program. Throughout the episode, they express gratitude for the support they've received and their commitment to helping salon owners succeed. www.therefinednetwork.com
Get ready for a great conversation as Evan and Erin dive into the exhilarating world of working with your spouse in a salon business. Join us as we spill the tea on starting the conversation with salon owners, share our heartfelt story of love and business, and reveal the secrets to maintaining a harmonious balance between personal and professional lives. Buckle up and get ready to laugh, learn, and be inspired!
In this episode of the podcast, Sally, a renowned educator and influencer in the hair salon industry, talks about her life journey including her time becoming an Instagram influencer and battling with breast cancer. She shares wisdom on setting personal and professional boundaries, utilizing social media beneficially according to personal goals, and surrounding oneself with people who can provide inspiration. The discussion provides insights into her upcoming shows where she hints at providing industry insights, business perspectives, and the importance of direct engagement with people.
In this episode, hosts Evan and Erin Silver discuss their experiences and lessons learned in 2023, specifically in their business. They touch on a variety of topics such as stepping away from behind the chair, building a new location, becoming certified in extensions, implementing strategies to enhance customer satisfaction and loyalty, creating a salon owner meetup, and personal development. They share insights, advice, and stories to inspire and motivate salon owners and entrepreneurs. Tune in to gain valuable ideas and perspectives for your own business journey.
Evan recently chatted with Michelle on Touch the Line podcast and heard her inspiring account of strengthening 40 Volume Salon's team to over 50 passionate individuals since the starting the salon. Not only did she discuss their success, but also shared how managing growth in such a close-knit environment posed its own unique set of challenges - which made for an amazing story!Part 2 focuses on the leadership of growing a fast growing company.
Evan recently chatted with Michelle on Touch the Line podcast and heard her inspiring account of strengthening 40 Volume Salon's team to over 50 passionate individuals since the starting the salon. Not only did she discuss their success, but also shared how managing growth in such a close-knit environment posed its own unique set of challenges - which made for an amazing story!
At Silver Salon, Haley is a stylist and assists with our education and interview process - no small feat. But beneath the surface of her success, she battled a raging storm in silence: depression. Recently sitting down to chat about it was empowering. Haley discussed steps taken to get help, what seeking assistance felt like and how life has changed since then. If you are battling depression or know someone who is, please reach out for help. Connect with Evan💻 Website 📸 Instagram 🤝 Facebook 👔 LinkedIn 🎥 YouTube
I sit down with my good friend Skip Anders to talk about his career change into the construction world. We find out what a great guest experience is and how to lead people in any industry.
I sat down with L’ANZA Educator Sarah Mac to talk about her story into the beauty world. She talked about the differences and mindset shift from working in a commission salon to going completely independent as a hair stylist. You can connect with Sarah at @sarahmacoriginal on Instagram.Connect with Evan💻 Website 📸 Instagram 🤝 Facebook 👔 LinkedIn 🎥 YouTube
Creating a culture of feedback can be hard if you don't know exactly on where to go. The culture of feedback they've created at Silver Salon has taken years and they are no where close to where they want to be. In this episode Evan talks about how to get started. Once you start getting constructive feedback watch the company develop and move forward faster than ever before.We all sit in a different seat in the company.To create a culture of Feedback you have to go first.Questions to ask your team:What’s it like to be on the other side of me?If you were in my position what are some things you would change?How can I provide greater value?
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