The RIDE Podcast

This week we talk about expert networks in research, CDC surveys on sadness, how we were wrong about Quallies, and the versatility of the potato.

New year - new us - new format. Let's get after it.

This week we talk about new investments in DIG Insights, insights tools for Amazon sellers, and benchmarks at Qualtrics along with a ton of mid-term election polls. For halftime, we dive into what are the best cookies in the world.

This week we dive into research news with a first and final playing of the game "is this something?" where we determine if a story is news or just marketing. Heavy polling as we approach the mid-term elections and in halftime - the guys build their ultimate first day of school look.

This week the boys talk about the evolution of ad measurement and brand lifting in research news followed by a great discussion of the midterm elections and the accuracy of smaller sample size polls. At halftime - both Adams discuss people they most want to grab drinks with and the drinks they'd choose.

The week we come back from break with research news from Kantar, Knowledge Hound, Strativo, and more. With polling, Dietrich dives into the shifts in party, the midterm forecast in relation to 2024, and if panelists are self-identifying correctly for party. Halftime focuses on the world's best excuses.

This week we dive into the $15B that seems to be getting offered to every market research firm around as well as an amazing YouGov study that measures perception vs. reality. Also, halftime is a list of all of our favorite conspiracies.

This week there is news on employee engagement software, WPP closing operations in Russia, and a brief look at the Zendesk/Momentive fallout. Polling dabbles in positivity and our halftime show is all about patio drinks as the weather gets warmer.

We're back with Anne Stephenson of Explorer Research. Anne talks with Dietrich about how they are using VR as a methodology to learn more about shopper insights. Along the way, there is polling news, halftime with real and fake president facts, and a quick dip into the world of sample quality technology.

This week's news is money-dominated with the announcement of System1 going public, MarketCast buying Invoke, and Prodege's purchase of Pollfish. There's also polling news about politics, Covid, and the Fear Factor guy. Halftime is Groundhog Day-related as we talk about our favorite holiday-based mythical creatures.

Season 3 kicks off with market research news and a great study on the accuracy and quality of max diff tools in political polling. Halftime includes what the team is most looking forward to in 2022 across Music, Movies, Sports, and most importantly...Market Research.

On the season 2 finale - we talk about where we've been, do we want to keep doing the podcast, and what the future is of The RIDE. Also - news, polling, and our annual end-of-year halftime with our favorite TV, Movies, and Music of the year. Lastly - in the last 5 minutes, we really wanted to thank everyone for this year, your support, and more. Don't miss it.

Market Research doesn't dance now...it makes money moves. This week we talk about the funding for Attest, the Momentive acquisition by Zendesk, and Cint purchasing of Lucid. With election day days away, we also look at the Virginia gubernatorial election and why people may lie on vaccination status.

Finally....Adam Jolley has come back to The RIDE Podcast This week after glazing over the past month and a half, we jump into market research news with a highlight on healthcare research. There is also some great polls on benchmarks in vaccine acceptance and belief in ghosts. Halftime features a top and bottom list of halloween candy.

This week, Dietrich and Z go through all the latest market research news and a check on polling as we close in on a year before midterms. Then, they break down the idea of labels and how they stick with us both externally and in our mental health.

This week, Dietrich is joined by Z Johnson as they talk about the normal market research and polling news before diving into the mental health toll of major life events

Back from travel - this is a heavy news and polling pod. The majority of the time is spent talking about the Insights Association report on growth in #mrx. Halftime is a draft of the most impactful back-to-school things including a huge amount of praise for a certain neon-pastel notebook designer.

This week we have news from Savanta, CivicScience, and Global Lexicon as well as polls focusing on the bi-partisan divide and advertising effectiveness with the Olympics. Halftime asks what other careers would some in Market Research excel at

After 2 content-packed episodes with the GRIT report and Samplecon panel, the show goes a little light on content and big on fun with the news, polls on pranks, and the return of the halftime show. It's kind of a gap week. Also - Make sure to sign up for Insights Marketing Day 9/29 in Chicago. Click here to register -> https://events.bizzabo.com/imd-chicago-2021

This week we start with research news and polling per usual before pivoting to the recording of Jolley's panel on respondent engagement on SampleCon 2021. The panel includes Tia Maurer of P&G, Bryan Silverman of Suzy, and Mark Rasmussen of Schlesinger Group. It is a fascinating panel that really ties a bow on the entire Samplecon conference from data quality, supply and demand issues, and responsibilities of data from sample suppliers, solutions suppliers, and the end client.