The ROTOMA Podcast with Spencer X. Smith & D.P. Knudten

Spencer X. Smith and D.P. Knudten, the co-authors of "ROTOMA—The ROI of Social Media 'Top of Mind,'" bring the concepts of the book alive with a focused, friendly discussion on the many ways social media can build your personal and professional brands.

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#039: "Hallelujah! It's finally paying off."—Think you're 100% unique?

#039: "Hallelujah! It's finally paying off."—Think you're 100% unique? Spencer and D.P. end the podcast's first season with a call to get out there and share your voice on social media. This episode focuses on the section entitled 'Think You're 100% unique?' that can be found on page 63 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

08-06

24:29

#38: "Almost Pavlovian...You ring that bell and they start salivating."—Perfect Practice.

#38: "Almost Pavlovian...You ring that bell and they start salivating."—Perfect Practice. Spencer and D.P. talk about how Vince Lombardi's admonition to 'practice perfect' applies to your social media activity. This episode focuses on the section entitled 'Perfect Practice' that can be found on page 203 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

07-30

19:52

#037: "What can I say, women love me."—A picture worth a thousand fears.

Episode #037: "What can I say, women love me."—A picture worth a thousand fears. Spencer and D.P. take a look at Brian Solis's Conversation Prism 5.0, and discuss why it shouldn't stop you from doing social media. This episode focuses on the section entitled 'A picture worth a thousand fears.' that can be found on page 51 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

07-23

18:59

#036: "We could do a lot of that creepy Facebook ad stuff."—The #1 social media strategy.

Episode #036: "We could do a lot of that creepy Facebook ad stuff."—The #1 social media strategy. Spencer and D.P. look at how making others look good can actually make your 'top of mind awareness' soar. This episode focuses on the section entitled 'The #1 social media strategy that works everywhere.' that can be found on page 45 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

07-16

21:15

#035: "I'm grabbin' popcorn 'cause I'm watchin' this video for sure."—Sharing, not shilling.

#035: "I'm grabbin' popcorn 'cause I'm watchin' this video for sure."—Sharing, not shilling. D.P. flies solo with a Down Under flair as he talks about sharing, guitars, and friends in Australia. This episode focuses on the section entitled 'Sharing, not shilling.' that can be found on page 39 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

07-09

20:45

#034: "The guy was drinking whiskey."—Hot Take or Cold consideration?

#034: "The guy was drinking whiskey."—Hot Take or Cold consideration? Spencer and D.P. discuss the difference between a 'hot take' and 'cold consideration,' and why you might want to temper the heat of your social activity. This episode focuses on the section entitled 'Hot Take or Cold Consideration?' that can be found on page 101 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

07-02

21:00

#033: "If a tree falls in the woods...you certainly can't comment on it."—A Week in the Life on LinkedIn

#033: "If a tree falls in the woods...you certainly can't comment on it."—A Week in the Life on LinkedIn D.P. looks back at his last week on LinkedIn, and the crazy conversation that went on re: Madison's first LinkedIn Local event. +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

06-25

18:58

#032: "You are dead to me, sir. Dead to me!"—Starting your own ROTOMA cover band.

#032: "You are dead to me, sir. Dead to me!"—Starting your own ROTOMA cover band. Spencer and D.P. probe Spencer's short-hair metal band days, and talk about how the lessons learned then can work for you on social media today. This episode focuses on the section entitled 'Starting your own ROTOMA cover band' that can be found on page 29 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

06-18

19:14

#031: "Don't come to a LinkedIn party wearing your Twitter flip flops."—The most powerful social media tool?

#031: "Don't come to a LinkedIn party wearing your Twitter flip flops."—The most powerful ROTOMA tool? Spencer and D.P. Q&A their way re: the power of asking questions to supercharge your social media. This episode focuses on the section entitled ' The most powerful ROTOMA tool? Asking a question.' that can be found on page 23 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

06-11

21:10

#030: "If you're a grumpy pain in the butt, you can be a grumpy pain in the butt."—WWWDD. What would Walt Disney do?

#030: "If you're a grumpy pain in the butt, you can be a grumpy pain in the butt."—WWWDD. What would Walt Disney do? Spencer and D.P. talk about Walt Disney's penchant for plus-ing, and when 80% out the door is better than 100% in the drawer. This episode focuses on the section entitled 'WWWDD—What would Walt Disney Do?' that can be found on page 97 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

06-04

22:25

#029: "Oooh, hole driller you would be."—Know your REAL product.

#029: ""—"Umm, hole driller you would be."—Know your REAL product. Spencer and D.P. drill down into what it takes to know your REAL product, not just what you're selling via social. This episode focuses on the section entitled 'Personal Branding Power Hour' that can be found on page 67 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

05-28

24:07

#028: "He's plumbing my back catalog. And what am I doing?"—Back Catalog to the Future.

#028: "He's plumbing my back catalog. And what am I doing?"—Back Catalog to the Future. Spencer and D.P. discuss the massive value to be mined from your back catalog of social media posts. This episode focuses on the section entitled 'Back catalog to the Future' that can be found on page 109 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten, available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

05-21

20:06

#027: "This will not surprise anyone. I went long."—The secret to great customer reviews.

#027: "This will not surprise anyone. I went long."—The secret to great customer reviews. Spencer and D.P. discuss solid techniques for getting quality reviews you can use all over social media. This episode focuses on the section entitled 'The secret to great customer reviews.' that can be found on page 105 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

05-14

23:28

#026: "If you had 'disambiguate' on your card, take a shot of tequila."—In Praise of Parameters

#026: "If you had disambiguate on your card, take a shot of tequila."—In Praise of Parameters Spencer and D.P. talk about parameters, and how they actually help get stuff done via social media. This episode focuses on the section entitled 'In Praise of Parameters' that can be found on page 171 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

05-07

18:40

#025: "I'm like a first-time driver of a manual transmission car."—Success on Social isn't mathematical, it's biological.

#025: "I'm like a first-time driver of a manual transmission car."—Success on Social isn't mathematical, it's biological. Spencer and D.P. make the case for staying biological when going social. This episode focuses on the section entitled 'Success on Social isn't mathematical, it's biological.' that can be found on page 19 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

04-30

19:51

#024: "The driest cheese sandwich in the deli"—Ask Simple Questions. Share Smart Answers.

#024: "The driest cheese sandwich in the deli"—Ask Simple Questions. Share Smart Answers. Spencer and D.P. talk sandwiches, cupcakes and 401k social media techniques that work no matter what you do professionally. This episode focuses on the section entitled 'Ask simple questions. Share smart answers.' that can be found on page 119 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

04-23

20:05

#023: "I can say that I'm a female Romanian gymnast."—Killer Cereal

#023: "I can say that I'm a female Romanian gymnast."—Killer Cereal Spencer and D.P. talk about the need for quality content, D.P. reveals a deep dark secret involving Romania, tights, and floor exercises. This episode focuses on the section entitled 'Killer Cereal' that can be found on page 149 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

04-16

18:43

#022: "Is this me being stupid? Don't answer that question."—World Class ROTOMA, a Master Class.

#022: "Is this me being stupid? Don't answer that question."—World Class ROTOMA, a Master Class. Spencer and D.P. discuss the way infant photographer was able to take her business from Minneapolis to Moscow in just over two years. This episode focuses on the section entitled 'World Class ROTOMA, a Master Class' that can be found on page 193 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

04-09

20:42

#021: "Shoot for square. I hate to say it, but shoot for square."—Unproduction Values.

#021: "Shoot for square. I hate to say it, but shoot for square."—Unproduction Values. Spencer and D.P. discuss how the social media has changed the production value equation. Key takeaway: quality trumps production quality every day of the week. This episode focuses on the section entitled 'Unproduction Values' that can be found on page 167 of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

04-02

21:02

#020: "You can't be a thought leader if you don't lead by showing your thoughts."—The 3 Ps—PING, PROMOTE, or PROFFER.

#020: "You can't be a thought leader if you don't lead by showing your thoughts."—The 3 Ps—PING, PROMOTE, or PROFFER. Spencer and D.P. discuss a three-tiered system that can make an effective social media strategy actually 'doable.' This episode focuses on the section entitled 'Personal Branding Power Hour' that can be found on page 89 of of ROTOMA—The ROI of Social Media 'Top of Mind' by Spencer X. Smith & D.P. Knudten,' available now at Amazon.com. Signed copies of the book can be ordered directly from the authors at rotomathebook.com +++++++ The ROTOMA Podcast focuses on specific sections of the book, ROTOMA—The ROI of Social Media 'Top of Mind'by Spencer X. Smith & D.P. Knudten (2017), available at Amazon.com or direct from the authors (with free autographs) at rotomathebook.com ' You can reach Spencer X. Smith at: Email: sxs@spencerxsmith.com Website: spencerxsmith.com Twitter: @spencerXsays Facebook, Instagram, LinkedIn, et al: @spencerxsmith You can reach D.P. Knudten at: Email: dpk@collaboratorcreative.com Website: collaboratorcreative.com / dpknudten.com Twitter, Facebook, Instagram, LinkedIn, et al: @dpknudten ©2018 Spencer X. Smith & D.P. Knudten COLLABORATOR Publications / info@collaboratorcreative.com

03-26

22:56

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