The Racket

Have you wondered what all the talk about Instagram is about or tried to use the platform, but just gave up? You are not alone! Instagram is the fastest growing social media platform. It is great for visual businesses, your personal life and building your brand. In fact, it might be the perfect place to show people who you are and what you do!Learn how to use hashtags, what it takes to be an influencer and Instagram can help you in this fast-paced, in-depth episode. Time and money, use it wisely. ----As heard on this episode:Online Scheduling through Calendly Hashtag Finder with HashAtItTree Ring Digital's Instagram Guide to Success ---For more from The Racket, follow us on Facebook and Instagram. You may also visit our website for resources and upcoming events; TheRacketShow.com ---Hosted By: Paige Wiese of Tree Ring Digital and Pam Foley of The Art of You Consulting Sponsors: Outdoor Mindset - An outdoor-focused community for people affected by neurological challenges. Join the community and learn more at OutdoorMindset.org --The Racket is a joint production by Tree Ring Digital and The Art of You Consulting

It’s official - Facebook is the 800-pound elephant in the room of any social media marketing campaign. With it’s almost 1 billion users, Facebook is a place where everyone hangs out at some point. But, even though that is true, our hosts talk today about if it is the place for you and your business. If it is, do you know the benefits of spending money on Facebook ads, is it valuable to hire this out - or can you make it happen DIY? Learn the how’s and what’s of using this powerful tool to connect with potential customers in this informative episode. ---For more from The Racket, follow us on Facebook and Instagram. You may also visit our website for resources and upcoming events; TheRacketShow.com---Hosted By: Paige Wiese of Tree Ring Digital and Pam Foley of The Art of You Consulting Sponsors: Outdoor Mindset - An outdoor-focused community for people affected by neurological challenges. Join the community and learn more at OutdoorMindset.org--The Racket is a joint production by Tree Ring Digital and The Art of You Consulting

Social media marketing! You hear about it from all of your friends, you see ads on the social media that you use and you have no idea what everyone is talking about but you don’t want people to know that is the case. It is as if you are a deer caught in the headlights! Today, Paige and Pam chat about the many, many options that you have when starting a social media marketing campaign. The first step, though, is to do some research and find out where the people you want to reach hang out online. Then, you can start to talk to them - where they are.  ---For more from The Racket, follow us on Facebook and Instagram. You may also visit our website for resources and upcoming events; TheRacketShow.com---Hosted By: Paige Wiese of Tree Ring Digital and Pam Foley of The Art of You Consulting Sponsors: Outdoor Mindset - An outdoor-focused community for people affected by neurological challenges. Join the community and learn more at OutdoorMindset.org--The Racket is a joint production of Tree Ring Digital and The Art of You Consulting

This episode continues our series on marketing. In the last session, we learned about networking and in-person marketing efforts. Now, Paige and Pam chat about other tools that can be used to attract clients -- without social media! The hosts chat about using print materials, making calls and reaching out to potential clients to build reputation and customer recognition. Then, they share stories about the costs of choosing to take on marketing on your own, without hiring someone to help. The truth is that unless you have real skill in this area, you may be doing yourself a favor by hiring someone to do the marketing that your business needs. When done well, you can use marketing to attract potential clients rather than having to chase them and sell to them. It’s worth it to consider the actual costs of your efforts, the hosts say. ----As heard on this episode:How to Increase Your Sales Income Today - by Pamela FoleyHow to Find Your Passion Fast - by Pamela Foley---For more from The Racket, follow us on Facebook and Instagram. You may also visit our website for resources and upcoming events; TheRacketShow.com---Hosted By: Paige Wiese of Tree Ring Digital and Pam Foley of The Art of You Consulting Sponsors: Outdoor Mindset - An outdoor-focused community for people affected by neurological challenges. Join the community and learn more at OutdoorMindset.org--The Racket is a joint production of Tree Ring Digital and The Art of You Consulting

Before you began as a business owner, had you ever thought about the difference between sales and marketing? Most people don’t -- unless they need to to succeed. In this episode, Pam and paige chat about the need for marketing to create long term relationships that lead to not only a great reputation, but also a full pipeline of people who are willing to buy from you. Our hosts chat about some ways to consider when you are starting your marketing work -- and share stories of what has worked, and what hasn’t. ----As heard on this episode:Tree Ring Digital uses Insightly for our CRM  ---For more from The Racket, follow us on Facebook and Instagram. You may also visit our website for resources and upcoming events; TheRacketShow.com---Hosted By: Paige Wiese of Tree Ring Digital and Pam Foley of The Art of You Consulting Sponsors: Outdoor Mindset - An outdoor-focused community for people affected by neurological challenges. Join the community and learn more at OutdoorMindset.org--The Racket is a joint production by Tree Ring Digital and The Art of You Consulting

It is great when your business begins to build. Soon, though, you find that you can no longer do all of the tasks that need to be done in order to keep customers happy, bills paid, marketing designed, sales closed and admin work for the business completed. That is when you have to hire help. Not only is the decision hard, but sometimes so is finding the right person.join the hosts as they discuss the challenges they have faced hiring and learn what they do now when they need help.  ---For more from The Racket, follow us on Facebook and Instagram. You may also visit our website for resources and upcoming events; TheRacketShow.com ---Hosted By: Paige Wiese of Tree Ring Digital and Pam Foley of The Art of You ConsultingSponsors: Outdoor Mindset - An outdoor-focused community for people affected by neurological challenges. Join the community and learn more at OutdoorMindset.org --The Racket is a joint production of Tree Ring Digital and The Art of You Consulting

Being an entrepreneur is sometimes scary. Especially when you worry about where the next client will come from or how you are going to pay your bills for a month. It is this fear that causes entrepreneurs to avoid narrowing their business to serving a niche. They believe that if they scatter their time and talent, they will succeed because they will get clients somehow, someway each month. Actually, the exact opposite is true. Thought you may want to help most (if not all) of the people who come to your business, you can only be an expert in certain subjects and can’t be the best help to everyone. That is why it is important to find your tribe, learn what they want and need and create business that “speaks” to them. In this episode, hear how Paige and Pam learned to accept that they needed a niche - and what happened when they started to market to their ideal client."What's Your Genius?" ---For more from The Racket, follow us on Facebook and Instagram. You may also visit our website for resources and upcoming events; TheRacketShow.com---Hosted By: Paige Wiese of Tree Ring Digital and Pam Foley of The Art of You Consulting Sponsors: Outdoor Mindset - An outdoor-focused community for people affected by neurological challenges. Join the community and learn more at OutdoorMindset.org--The Racket is a joint production by Tree Ring Digital and The Art of  You Consulting

As an entrepreneur it can feel like there is always something to do - a task to complete or a fire to put out. It is so busy that some find it hard to see the proverbial forest for the trees. Setting goals helps! It was the need to create a long term plan for success that led Pam and Paige to set goals for their businesses in the first place. Then they discovered the SMART system that allows them to not only set goals, but have a clear path to achieve them. In this episode, learn which types of goals our hosts think are important for business owners and hear stories of those who have made their goals happen! ----As heard on this episode:How to Increase Your Sales Income Today - by Pamela FoleyHow to Find Your Passion Fast - by Pamela FoleyThe 3 to 5 ClubS.M.A.R.T. Goals ---For more from The Racket, follow us on Facebook and Instagram. You may also visit our website for resources and upcoming events; TheRacketShow.com---Hosted By: Paige Wiese of Tree Ring Digital and Pam Foley of The Art of You Consulting Sponsors: Outdoor Mindset - An outdoor-focused community for people affected by neurological challenges. Join the community and learn more at OutdoorMindset.org--The Racket is a joint production of Tree Ring Digital and The Art of You Consulting

Meet Pam Foley and Paige Wiese show co-hosts. In this new podcast, you can follow along as Paige and Pam discuss how they grew from having an idea and a need for income - into the business-people that they are today. The issues may change as a business grows, but everyone can learn more to help them build the business that they desire. In each episode, the co-hosts will discuss - often with subject experts - the what’s and how’s to creating a successful entrepreneurial venture - one day at a time. ----As heard on this episode:How to Increase Your Sales Income Today - by Pamela FoleyHow to Find Your Passion Fast - by Pamela Foley ---For more from The Racket, follow us on Facebook and Instagram. You may also visit our website for resources and upcoming events; TheRacketShow.com---Hosted By: Paige Wiese of Tree Ring Digital and Pam Foley of The Art of You Consulting--The Racket is a joint production of Tree Ring Digital and The Art of You Consulting