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The Rainmaker Podcast
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The Rainmaker Podcast

Author: Veronica Romney

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Stepping into leadership isn’t for the faint of heart. It's a gladiatorial arena, an unceasing battle against time, expectations, and the pressures of creating impact. For Marketers at every level, the leap from being a leader to becoming a Rainmaker – a master of self, team, role, and impact – often feels like an impossible task. 

 

That’s where the Rainmaker Podcast comes in.

 

'Elevating Marketing Leaders' is not just a tagline – it's a mission. Each episode is filled with genuine, unscripted conversations with trailblazers from every corner of the business world. 

 

These aren’t just marketers from big brands with huge budgets. These are the Marketing Leaders who have transcended the norm, overcoming obstacles and achieving the extraordinary. And inside, they’re sharing the hard-earned victories and the lessons from their struggles, giving you an insider's perspective on what it truly takes to become a Rainmaker.

 

We expose the conversations usually brushed under the rug and unmask game-changing strategies that are rarely discussed, like handling burnout, justifying the need for support, articulating ROI, managing 'drive-by' crises, and more. 

 

Here you’ll find your safe space, a place where the pressures of time take a backseat, allowing you to focus on your career growth and well-being. Our goal is to inspire, providing you with the insights and tools to master your role, nurture your team, prioritize your well-being, and evolve into a career-advancing Rainmaker. Because that’s where innovation truly comes alive – at the intersection of principles, good practice, and diverse perspectives.

 

Are you ready to elevate, step into your fullest potential, and embrace the journey to becoming a Rainmaker?

 

Then join me each Wednesday for new episodes of the Rainmaker Podcast. 

 

Let’s make it rain!

143 Episodes
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What does it really mean to “get it right” when it comes to culture and brand experience? This week, I’m joined by Aaliyah Taylor, a seasoned experiential marketer and Senior Community Events Manager at Adobe, for a bold conversation about authenticity, representation, and building unforgettable brand moments. From running her own event space to curating massive, culture-forward activations at Adobe, Aaliyah shares how she navigates the tension between corporate expectations and cultural trut...
What if AI wasn’t just a tool... but your next hire? In this eye-opening conversation, Natalie MacNeil, founder of AI Dream Team, joins me to break down how entrepreneurs and marketers can build smart, scalable systems using multi-agent workflows and ethical AI strategy. We explore what it really means to adopt an AI-first mindset, how to design your own AI-powered marketing team, and why prompting is the new literacy. Natalie shares practical use cases, privacy considerations, and what’s com...
What happens when a yoga entrepreneur takes the reins as CMO in one of the stiffest industries around? In this episode, Kate Brown joins me to talk about what it really takes to lead marketing inside a legacy space like insurance and how to challenge everything from team structure to brand messaging without losing trust along the way. We dive into what it means to earn leadership through action, how to rebuild marketing from the trenches, and why being obsessed with micro moments might be the...
What’s the real difference between a consultant, an agency, and a fractional CMO and how do you know which one your business actually needs? This week, Joe Grover joins me on the show for a deep dive into the evolving landscape of marketing leadership and the dynamics behind each of these roles. In this episode, Joe breaks down why so many companies hire a CMO too early and how to assess the real gaps in your growth strategy. We also discuss what founders should consider before bringing in ex...
What if you could hand off your repeatable tasks to an AI team that sounds just like you? This week, I'm joined by Gemma Bonham-Carter, strategist for entrepreneurs who want to build a profitable online course business. She shares how she’s radically transformed her business using custom GPTs and why AI is no longer optional for modern entrepreneurs. In this episode, Gemma takes us behind-the-scenes of her “bot squad,” a team of over 20 custom GPTs designed to run everything from podcast prod...
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