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The Range

Author: Ari Ratner

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Whether you're a seasoned golfer, a budding entrepreneur, or simply passionate about the business of the sport, The Range takes you behind the scenes with the innovators, risk-takers, and game-changers in the golf industry. 

Each episode, we dive into the stories of those who have transformed their love for golf into successful ventures, exploring their journeys, challenges, and the secrets to their success.

28 Episodes
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In this episode, Ari sits down with Jake Hoselton, co-founder and CEO of Grass Clippings and the Grass League, and Matt Erley, co-founder and Managing Partner of Old Tom Capital, for a special conversation about the next era of golf. Jake joins The Range for the first time, following Grass Clippings’ earlier feature with CMO Pete Wilson in Season One. This time, Ari reconnects with both sides of one of golf’s most exciting partnerships - Grass Clippings and Old Tom Capital - to discuss the la...
In this episode, Ari sits down with Chris Houghton, his longtime friend and co-founder of Mully’s, to reflect on the journey of launching their golf-inspired beverage brand. From early text messages and test formulations to a production run in Chicago, Ari and Chris share what it took to turn Mully’s from an idea into reality. They dig into the chemistry of being co-founders after 35 years of friendship, the importance of honest feedback, and how communication and complementary skills helped ...
In this episode, Ari sits down with Abby Swenson, founder of Northern Greens Golf Collective, to talk about what it takes to build a women’s golf community from the ground up. From juggling a full-time tech career to launching Northern Greens in Minnesota, Abby shares how she turned her own search for golf partners into a thriving community that now hosts sold-out tee times, social events, and even travel weekends. We dig into the challenges of balancing entrepreneurship with community-buildi...
In this episode, Ari sits down with Jason Richardson, founder and CEO of Bad Birdie, to talk about building one of the OG modern golf brands and reshaping how the game looks, feels, and is experienced. From growing up in a non-golf family to launching a bold apparel company out of Los Angeles, Jason shares the story of how Bad Birdie went from a side hustle to a nationally recognized brand. We dig into his advertising background, the power of reinvesting in growth, and how Bad Birdie’s partne...
In this episode, Ari sits down with Cordie Walker, founder of GolfWell (formerly Golf Science Lab), to talk about building a media company at the intersection of curiosity, content, and community in golf. From launching a podcast in 2013 to now running a full-fledged video production and content brand, Cordie shares the behind-the-scenes story of how GolfWell evolved from a niche platform for instructors into a go-to source for everyday golfers. We dig into the transition from audio to video,...
In this episode of The Range, Ari sits down with Jared Augustine, founder and CEO of The People’s League, the first league created to organize and elevate competition among YouTube golfers. Jared shares how his background in tech startups and creator media (Thuzio, Julius) led him to see a massive opportunity at the intersection of golf and content. With millions of views going to amateur golf creators - not the pros - Jared and his team are building a league from the ground up, with re...
What happens when two longtime friends with a love for sports, sales, and storytelling team up to build a golf media brand from scratch? In this episode, I sit down with Robby Woodard and Jonathan Hill, the co-founders of Best Ball, to talk about turning a podcast into a platform - and a few cold DMs into a thriving golf community. Best Ball is a golf storytelling brand built on authenticity, humor, and a deep belief that golf is about people first. What began as a podcast now includes conten...
What happens when a former mini tour pro, indoor golf founder, and podcast producer decides to launch his own show? In this episode, Ari sits down with Matt Cook, founder of Pull Hook Golf, to talk about going all-in on content, consistency, and a comeback. From playing at Grand Canyon University and training with Butch Harmon to launching NYC’s Golf Pros indoor studio and helping grow golf tech brand Full Swing, Matt’s career has always revolved around the game. But when LIV Golf emerged and...
We’re kicking off Season 2 of The Range with Brian Laurent, founder of Superintendent Network — a media platform dedicated to the often-unsung heroes of the golf world: course superintendents. Brian shares how his upbringing on golf courses shaped his path, why he left the association world to build a storytelling platform, and how he’s building a national community around leadership, passion, and pride in the profession. From filming at iconic PGA Tour stops to highlighting small-town greens...
On the season one finale of The Range, Ari sits down with Ethan Andrews, co-founder of PARFOUR — a golf live-streaming app that’s part Twitch, part TikTok, and 100% built for golf lovers. In this inspiring conversation, Ethan opens up about his journey from homeschooled golf prodigy to self-taught tech entrepreneur, and how a simple FaceTime call with his brother sparked the idea for PAR FOUR. Ethan shares how he’s redefining the golf experience — allowing players to stream rounds, track scor...
In this episode of The Range, we sit down with Matt Williams, the co-founder and president of Albatross Golf Inc.—the powerhouse behind Golf TRK, a cutting-edge indoor golf facility, and Noonan AI, a virtual caddy built to help golfers make smarter decisions on the course. From growing up on a humble nine-hole course in Iowa to building two businesses that merge golf, tech, and community, Matt shares how his sales background and entrepreneurial spirit fueled a new wave of data-driven golf exp...
In this episode, Ari sits down with Jonah Mytro, co-founder and CRO of Precision Pro Golf, to talk about the unglamorous but deeply rewarding reality of building a product-first business in the golf space. From selling training aids out of Santa Monica to becoming a global leader in rangefinders, Jonah shares how he and his co-founder bootstrapped the company without outside capital, outworked the competition, and innovated their way into the bags of everyday golfers. We also dig into Precisi...
What happens when two seasoned operators team up to transform how golf startups get funded? In this episode, Ari sits down with Matt Erley, co-founder of Old Tom Capital, to talk about the growing investment landscape in golf—from simulator tech to agronomy innovation. Matt shares how his background at Drizly and Havenly, combined with his partner Evan Roosevelt's experience at Random Golf Club, led them to launch one of the first golf-focused investment firms. Together, they’re identifying h...
🎥🏌️‍♂️ From Music to Golf: The Story Behind Branded Golf What if your first gig in an industry landed you face-to-face with Hideki Matsuyama and Rory McIlroy? That’s exactly what happened to Austin Peckham, founder of Branded Golf, a creative agency specializing in premium content for golf, hospitality, and food & beverage brands. In this episode of The Range Podcast, we dive into Austin’s journey—from shooting music videos to building a business that helps golf brands tell their stories ...
Golf is often seen as an exclusive sport, but Benjamin Stromberg, founder and CEO of GolfRoots, is on a mission to change that. What started as a small operation selling used clubs out of his parents’ garage has grown into a national movement making golf more affordable and accessible for new players. In this episode, Benjamin shares how GolfRoots is tackling the biggest barriers to entry in golf—high equipment costs, lack of education, and difficulty finding welcoming places to play. From pi...
In this episode of The Range, we sit down with Josh Kaplan, founder of Clubhouse Work & Golf, the world’s first co-working and golf club. Josh shares his journey from working in software to launching a 17,000-square-foot space in Denver where professionals can work, network, and improve their game—all without a tee time. We dive into: ⛳ How a garage golf simulator sparked the idea for Clubhouse 🏢 The challenges of launching a first-of-its-kind co-working space for golfers 💡 Lessons from s...
In this episode of The Range, we sit down with Dan & Katie Winters, the husband-and-wife duo behind 35x70 Golf Co. What started as a simple idea for custom headcovers has grown into a full apparel brand celebrating Midwest golf culture. We dive into their journey from professional golfers to entrepreneurs, the lessons they’ve learned along the way, and how they’re building a brand that shines a spotlight on hidden gems across the Midwest. In This Episode: ⛳ The origin story of 35x70 Golf ...
In this episode of The Range, we sit down with Ryan Walsh, founder and CEO of Fairway Finder, to explore how he’s revolutionizing the way golfers book tee times. What began as a personal frustration turned into a dynamic platform that aggregates available tee times across courses, offering a streamlined alternative to traditional booking systems. Ryan shares his journey, from getting scammed by a developer to building a successful MVP, and how he leveraged community feedback and creativ...
In this episode ofThe Range, we sit down with Preston McClellan, founder and CEO of Golf Space Collective, a trailblazing golf-focused marketing agency. Preston shares his journey from growing up inspired by Tiger Woods to becoming a pioneer in social media and digital marketing for the golf industry. He discusses his time at the PGA Tour, the challenges of pitching social media to athletes in its early days, and how he took the leap to build a company that bridges creativity with an authenti...
In this episode, Ari Ratner sits down with Billy Ainsley and Andrew Winter, the co-founders of Bantee Golf, a social app reshaping the way golfers connect, share, and engage. From a casual idea born during COVID to a growing platform for golf enthusiasts, Billy and Andrew take us through their journey of launching and evolving Bantee. They share insights on: Their personal connections to golf and how it shaped their entrepreneurial journey.The challenges and victories of building a dig...
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