The Rebel Author Podcast

The History  I started my shopify store around the 10th December 2023 after a viral video on TikTok on December 8th. So I integrated with Bookvault and stayed with POD shipping until February 2025. Since February 2025, I’ve been distributing and fulfilling all orders from my website in my own warehouse. These are the lessons I’ve learned from the last ten months of running my own website sales and distribution. And yes, I will talk numbers, but I’m making you wait till the end! Please note, I will talk about finances, systems and the occasional legal thing. Absolutely nothing I say is financial, legal or tax advice. You must seek advice from professionals in your own countries and tax territories. I recognise that this model is not for 99% of authors. It’s a LOT of work. It’s a lot of logistics, a lot of peopling, team building, paperwork and problem solving. This is as far removed from sitting behind a desk and writing 24/7 as you can get.  Do not listen to this with an open heart. Be skeptical, that will keep you on the right track for creating a business you love. But know that I do love this and I am framing these lessons learned from that perspective. Why Direct? I’d always had a transactional website for Sacha Black work but it barely did £20 a month. So I knew the work I was about to scramble to do for Ruby may be for nothing. But I didn’t want to be beholden to TikTok the way I’d been beholdened to other sources of income and I knew if I’d gone viral once, I could do it again and that would lead to relying on TikTok. What do I mean why? Two reasons: why should you as an author have a direct store but also why should readers come to you? For you, you can earn more per sale. POD companies integrating with shopify automatically give you more as there are no hidden fees. But when you shift to print runs you more than half the cost of printing each book. Of course you also give yourself a host of other problems like fulfillment and overheads, but you gain a lot more product flexibility and potential meaning you have the opportunity to make bigger profit. BUT and this is a big but, you have to work out what you want your business to look like. That said, there are consequences. I usually write and publish 3 books a year and this year I’ve dropped to 2 published. Though I will have written a 3rd and a short story by the end of the year. But I wasn’t able to get that third one published. Despite that, this is going to be my biggest year ever for income. It already beat last year in 7 months. Which goes to show that you don’t have to be rapid releasing anymore to make good money. The fact I’ve not published three, is a direct consequence of the warehouse and also the increasing team size and the need to train staff. Thankfully due to the Kickstarter, some rights deals an big increase in direct sales of products and merch, I haven’t seen a dip in income. Which goes to show that you don’t have to be rapid releasing anymore to make good money. There are other benefits like reader loyalty because you’re treating them better, you are able to provide higher quality books and with extra goodies and sign all the books for example. And that’s really the heart of the mindset shift you need to have and how you should frame thinking about a direct store. Why should a reader bother coming to you when they can get next day shipping for free on Amazon? Can you answer that before you set up your store? For me this looks like three promises: Every book that leaves the warehouse is handsigned by me (I do this in batches and sign for 4-5 hours and get several thousand books signed in one go so it doesn’t disturb writing time.) They get extra bonuses for ordering directly like stickers, bookmarks and character art. Last, if they preorder a book in any format I have for sale on the website, it will get shipped BEFORE the public release date. We aim for delivery a couple of weeks prior but it depends on print runs and me hitting deadlines. Things to consider before leaving POD direct and moving to self fulfillment: Where are you going to stock your books? Do you have local warehousing facilities or somewhere you own you can use? Stock requires more space than you think. Because it’s not just books you need space for, it’s packaging, and space for parcels before collection and space for a computer and printer etc. What is your cash flow like? Do you have the capital that you can risk losing to spend on investing in this? Thanks to great advice from one of my closest author pals, I didn’t buy shipping containers for conversion to put on family land which was a circa 40k investment. Instead I rented a warehouse so that I was only risking the cost of one year’s rent circa 9k and I’d also be able to up and leave and close everything down if it went wrong. What’s your problem solving resiliency like? Solving problems, if it’s not your bag, is relentlessly exhausting. Problems arise in all areas of this business, from shipping to label printing to packaging to import and export paperwork, to sourcing products, VAT, pricing, website, delivery issues. Etc. The list is long. Honestly? There’s rarely a day without some kind of issue that needs resolving. How does that make you feel? Excited or horrified? Pay attention to those emotions. The only business you should be building is one that brings you joy. Last, is the reality that if you want to fulfill direct yourself you *will* need staff—if you want to continue to write that is. If you think about it, POD direct staff your website for you. They have teams packing the boxes, printing labels and shipping everything for you. So no matter which way you cut it, whether it’s you organising staff or your printers, someone has to do the leg work. Mindset shifts eCommerce  Yes I’m an author, but running your own fulfillment from website sales means you also run an eCommerce business. And over and above that, I now run a physical product business because we have merchandise. Those combined make for a very, very different business structure and set of problems compared to the old school models of being an indie author. Traffic Direction First of all and most basic of all. I direct all traffic to my website without exception. My primary links on social media are my website. If people ask where they can buy my books, it's my website. If they say they can’t then I’ll direct them online to a more well known store.   Schedules are a bitch.  When you’re writing in a solo business and uploading your books online, your schedule is essentially your own. When you then bring on a team, they are reliant on you delivering on time to make sure they can do their job. How does that make you feel? Knowing you *have* to deliver for someone else? For a long time I really hated being beholden to deadlines—probably a corporate spill over. But being responsible for a team and needing to deliver for them is very different. I adore my team, I love them and care about them and I *want* to deliver on time for them. This is a total re-framing for me. It’s the right kind of pressure and responsibility attached to a deadline. Does that mean my creativity needs to show up on time? Sure, but I find this motivating because it’s the right people around me. However, the first book post warehouse opening, we were all still learning and mistakes were made. I delivered one book late. That pushed everything and made a lot of the timelines difficult including getting the printed books delivered on time. For Architecti there were two main problems: a solid 20% of the order arrived damaged by rain. But we’d already sold almost all the initial print run so we couldn’t spare 20% and thus didn’t have enough stock to cover our preorders. So this caused a lot of anxiety. Under ordering stock is a terrifying prospect. As is over ordering because do you have enough space for it and what if you then don’t sell it?  The second mistake was releasing a book without checking the diaries of the warehouse team who happened to be on holiday during the fulfillment process. Which in a bout of shit timing, my mum then got sick in the crucial week. Meaning I had to stop writing and fulfill 1000 preorders single handedly. It was grueling physically, mentally and emotionally doing it on my own. We’re never having that cluster fuck again.  So we've produced a heat map style document with everyone's leave, delivery dates, deadlines for me, product ordering dates, prepping dates and fulfillment periods etc. This was an enormous lesson in logistics of both a warehouse and people. Exclusivity Kindle Unlimited works for a reason. It has books exclusive to Amazon, you literally cannot get them anywhere else. Meaning you’re forced to get them there. If that worked for Amazon, you can bet you’re arse it works for others.  So I stole the idea. I have four novellas /short stories that I publish exclusively on my website. Does that mean a huge risk for loss of visibility and potential sales? Absolutely. No rank, no visibility in the biggest algorithm machine in the world. But it is also one of the key sales tactics I’ve used to get readers over to me. And boy has it worked. I make sure it’s content I know they’ll want, I flash the extra books on my reels and videos and then the questions flood in — how do I get those books… Well I’ll tell you…! Preorders Preorders are both a gift and a logistical nightmare. How to get them? We ran an enormous campaign for Architecti. Ending up with 1027 paperbacks, 323 hardbacks and 193 ebooks. For a total 1543 preorders on my website. Plus over 1000 ebooks on Amazon. So the total preorders were in excess of 2500 preorders. Firstly you have to ask why should readers preorder direct to you? As mentioned earlier we make three promises: Everything is signed They get extras and goodies including a Roe-Mantics popsocket, series sticker and bookmark and an art print. As well as a Ruby Roe reading tracking and reading order and some sticker

Hello Rebels and welcome to fireside chat number thirty-seven between Rachael Herron and I. To find out more about Rachael, you can listen to her show “How Do You Write” or visit her website. * If you like dark humour, learning through examples and want to create the best villains you can, then you’ll love Sacha Black’s guide to crafting superbad villains. Read 13 Steps to Evil today and start creating kick-ass villains.

Hello Rebels and welcome to fireside chat number thirty-six between Rachael Herron and I.  To find out more about Rachael, you can listen to her show “How Do You Write” or visit her website. * If you like dark humor, learning through examples and want to create perfect prose, then you’ll love my guide to crafting sensational sentences. Read The Anatomy of Prose today and start creating kick-ass stories.

Hello Rebels and welcome to fireside chat number thirty-five between Rachael Herron and I. To find out more about Rachael, you can listen to her show “How Do You Write” or visit her website. * If you like dark humour, learning through examples and want to create the best villains you can, then you’ll love Sacha Black’s guide to crafting superbad villains. Read 13 Steps to Evil today and start creating kick-ass villains.

Hello Rebels and welcome to fireside chat number thirty-four between Rachael Herron and I. To find out more about Rachael, you can listen to her show “How Do You Write” or visit her website. * If you haven’t read The Anatomy of a Best Seller, what are you waiting for? Grab my latest craft book and start deconstructing so you can write your own best seller today.

Hello Rebels and welcome to fireside chat number thirty-three between Rachael Herron and I. To find out more about Rachael, you can listen to her show “How Do You Write” or visit her website. * If you haven’t read The Anatomy of a Best Seller, what are you waiting for? Grab my latest craft book and start deconstructing so you can write your own best seller today.

Hello Rebels and welcome to fireside chat number thirty-two between Rachael Herron and I. Don’t forget, Patrons get early access to these Black Herron episodes an entire month early and then we air them on the podcast feeds the following month. If you’d like to hear them early you can join me on Patreon from as little as $2 right here. To find out more about Rachael, you can listen to her show “How Do You Write” or visit her website. * If you haven’t read The Anatomy of a Best Seller, what are you waiting for? Grab my latest craft book and start deconstructing so you can write your own best seller today.

Episode Show Notes In this episode we cover: Income update Asset update Lesson 1: Understanding What I’m Good At Lesson 2: Understanding my Energy Flow Lesson 3: Growth Means Change Lesson 4: No Matter What, This is Always Better Read the full blog with graphics on my website.

Episode Show Notes In this episode we cover:  Differences between serials and novels Planning your story when writing serials Knowing when to end each episode Is there money in writing serials? Marketing serialized fiction Find out more about KimBoo: houseofyork.info Rebel of the Week is: Karla If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to rebelauthorpodcast@gmail.com No new patrons this week, but a big thank you to my existing patrons. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack 

Episode Show Notes In this episode we cover:  Common roadblocks writers hit in their manuscripts How to get unstuck Navigating craft advice without getting overwhelmed Keeping readers engaged throughout a romance Tips for improving conflict and tension Find out more about Lori: LoriPuma.com Subscribe to the What Fiction Craft Books Leave Out series Scribophile Rebel of the Week is: Carey If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to rebelauthorpodcast@gmail.com 1 new patron this week, welcome and thank you to Lo Dodds. A big thank you to my existing patrons as well. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack

Episode Show Notes In this episode we cover:  The concept of the hungry author mindset and how to develop it Building an author platform beyond social media How to use a book map Patterns of authors who have sustainable, long-term careers Biggest mistakes nonfiction writers make Find out more about Ariel: Instagram @hungryauthors hungryauthors.com Rebel of the Week is: Mark If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to rebelauthorpodcast@gmail.com 1 new patron this week, welcome and thank you to Nicole Hutton. A big thank you to my existing patrons as well. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack 

Episode Show Notes In this episode we cover:  The research process for historical fantasy Balancing historical accuracy and fantasy elements Crafting period-appropriate dialogue Writing series versus standalones Marketing historical fantasy books Find out more about Nicole: nicole-glover.com Instagram @authornicoleglover Bluesky @nicoleglover.bsky.social Substack Rebel of the Week is: Julie If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to rebelauthorpodcast@gmail.com 1 new patron this week, welcome and thank you to Anna Trolson. A big thank you to my existing patrons. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack 

Hello Rebels and welcome to fireside chat number thirty-one between Rachael Herron and I. Don’t forget, Patrons get early access to these Black Herron episodes an entire month early and then we air them on the podcast feeds the following month. If you’d like to hear them early you can join me on Patreon from as little as $2 right here. To find out more about Rachael, you can listen to her show “How Do You Write” or visit her website. * If you like dark humour, learning through examples and want to create the best villains you can, then you’ll love Sacha Black’s guide to crafting superbad villains. Read 13 Steps to Evil today and start creating kick-ass villains.

Episode Show Notes In this episode we cover:  What Aristotle can teach us about writing novels Writing vs. story The six components of a story How to make story more believable Using logic to better create a villain Links I mentioned:  Girl Games: NSFW Special Edition Kickstarter Find out more about Douglas: Instagram @douglasvigliotti  AristotleforNovelists.com Rebel of the Week is: Zachary Kai If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to rebelauthorpodcast@gmail.com 2 new patrons this week, welcome and thank you to Elle Mae and Effie. A big thank you to my existing patrons as well. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack 

Episode Show Notes In this episode we cover:  The logistics of selling on TikTok Shop What products sell the most Creating content to drive people to your TikTok Shop Selling on TikTok Shop vs. direct through your author website How TikTok Shop can affect your algorithm Links I mentioned: Girl Games: NSFW Special Edition Kickstarter Find out more about Emily: Instagram and TikTok: @authoremilyblackwood TikTok Shop: @blackwoodbooks Rebel of the Week is: Avril  If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to rebelauthorpodcast@gmail.com No new patrons this week, but a big thank you to my existing patrons. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack

Episode Show Notes In this episode we cover:  Digging into identity when crafting characters Recognising our own unconscious biases  What intersectionality is – and its importance in writing Considerations when writing dialogue and accents Receiving feedback from sensitivity readers Links I mentioned: Girl Games: NSFW Special Edition Kickstarter Find out more about Alex: @Alex_Temblador (IG, Threads, Twitter) Writing an Identity Not Your Own AlexTemblador.com Rebel of the Week is: Morgan If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to rebelauthorpodcast@gmail.com 2 new patrons this week, welcome and thank you to Rachel Beaney and Gerry Fitzgerald. A big thank you to my existing patrons as well. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack

Episode Show Notes In this episode we cover:  Mindset shifts to balance writing with family life How to find your creative identity again The benefits of pursuing your creative goals Finding time to write when busy Tips for reconnecting with your creativity Links I mentioned: Girl Games: NSFW Special Edition Kickstarter Find out more about Josee: Instagram @joseesmithbookcoach Rebel of the Week is: Karen  If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to rebelauthorpodcast@gmail.com No new patrons this week, but a big thank you to my existing patrons. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack 

Hello Rebels and welcome to fireside chat number thirty between Rachael Herron and I. Don’t forget, Patrons get early access to these Black Herron episodes an entire month early and then we air them on the podcast feeds the following month. If you’d like to hear them early you can join me on Patreon from as little as $2 right here. To find out more about Rachael, you can listen to her show “How Do You Write” or visit her website. * If you like dark humour, learning through examples and want to create the best villains you can, then you’ll love Sacha Black’s guide to crafting superbad villains. Read 13 Steps to Evil today and start creating kick-ass villains.

Episode Show Notes In this episode we cover:  Working with a co-narrator What makes a book more fun/easy/hard to narrate Tips for narrating spicy scenes Tips to tailor your book more for audio Creating the voice of a character The process of narrators and authors working together Links I mentioned: Girl Games: NSFW Special Edition Kickstarter Find out more about Charlie: @albersactor on all socials AppleTreeAudio.com Rebel of the Week is: Melissa If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to rebelauthorpodcast@gmail.com No new patrons this week, but a big thank you to my existing patrons. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack

Episode Show Notes In this episode we cover:  Exploring themes of identity and belonging The difference between conflict and tension Building sustainable tension across a novel and a series How to create subtle conflict between characters Using cliffhangers vs softer hooks Links I mentioned: Girl Games: NSFW Special Edition Kickstarter Find out more about A.Y.: Instagram @ay_chao Shanghai Immortal Rebel of the Week is: Jenn Storey If you’d like to be a Rebel of the week please do send in your story, it can be any kind of rebellion. You can email your rebel story to rebelauthorpodcast@gmail.com 1 new patron this week, welcome and thank you to Chris. A big thank you to my existing patrons. If you’d like to support the show, and get early access to all the episodes as well as bonus content you can from as little as $2 a month by visiting: www.patreon.com/sachablack