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The Recruiter Podcast
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© 2019 Automax Recruiting and Training
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The Recruiter is a podcast for modern business leaders who want to experience perpetual growth by investing time, focus, energy, and technology toward their most valuable asset: people.
45 Episodes
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Coby Frier & Jay Larmore (Matt Blatt Dealer Group), join The Recruiter to provide valuable insights about how car dealers can leverage social media to win more attention, foster strong customer relationships, and ultimately sell more vehicles.
In this episode of The Recruiter Podcast, Craig Lockerd reminisces about his first car sale, and shares some of his fondest memories coming up in the auto industry.
Glenn Pasch, CEO of PCG Digital, joins the Recruiters to share his perspective about NADA 2020 and the ever changing conference landscape. They discuss the value of customer rewards and fixed operations as a way to retain loyal customers.
Before working with Automax Recruiting as a fixed ops and sales trainer, Lenee Tarver worked as a service advisor at the dealership level. In today's episode, Lenee shares her experience, wisdom, and observations about the low hanging fruit opportunities for automobile dealers to grow their fixed operations.
The recent heartbreaking and tragic news about Kobe Bryant's death, including the loss of his daughter and seven others has caused many around the world to reflect on what matters most in life. In this episode, The Recruiter, Craig Lockerd explores deeper topics than ever before.
The retail automotive industry is a process-heavy, heavily regulated business which can make selling vehicles more difficult at times than it needs to be. As an automotive sales trainer and leader of the Velko Academy, Velko Tuhchiev is on a mission to help retail dealerships streamline processes, help more customers, and expand their influence.
Hunter Swift is the VP of sales at Dealer World, one of the United States fastest growing privately held companies. Hunter is also an accomplished car enthusiast and photographer with a rapidly growing following on Instagram and other social platforms. In this episode of the podcast, Hunter and The Recruiters discuss the best ways to do automotive advertising online in order to enhance their reach and generate more car sales business.
The social climate today is one of great divide, with many opinions spread by mass media, celebrities, and those trolling on social platforms. On today's episode of the podcast we welcome back Chris Walsh, who shares is narrative about what's going on in the world today, Ricky Gervais performance at the Golden Globes, and why he thinks Jefferey Epstein did not kill himself.
John Yueh is an Automax Recruiting sales trainer and recruiter who travels the country helping retail car dealers find, hire, and retain top employees. In this episode of the Recruiter podcast, Craig asks what John would do if he owned his own dealership.
In this episode of The Recruiter Podcast, Ernie and Craig follow the worm hole down a recent car shopping experience, and draw interesting parallels to both the Philadelphia Eagles and Cleveland Browns.
Back at the desk, Anthony Santangelo shares his perspective about recruiting new employees within the retail automotive industry. Anthony travels the country working with hundreds of dealerships. In this episode of the Recruiter Podcast, Craig and Anthony exchange their latest advice about recruiting, business culture, sales training, and retention.
Michelle McLain, CEO of Retention Masters, talk in depth about how to retain and follow up with automotive customers before and after the sale. Having worked in nearly every department within the dealership, Michelle explains how you can create a true 5-star customer experience at your dealerships.
In the final episode of 2019, Joe and Craig Lockerd take time to look at the past year and deliberate over the lessons they have learned. There is a large need for people to develop greater emotional intelligence - to consider more ways to be of service and to spread positivity throughout the workplace, and your sphere of influence.
Automotive coach, trainer, and keynote speaker, Kate Mares, joins the Craig Lockerd and guest host, Anthony Santangelo to share her best insights about how to transform the automotive customer experience. As a trainer, Kate has the vantage point of working with several different organizations. As such, she is able to identify common challenges as well as implement proven strategies that are working inside the dealerships for whom she serves. From a larger data set comes wisdom for which you can extract and apply to your circumstances.
Keith Fenimore and his mom Marianne Fenimore are the the inspiration behind the non-profit foundation, Pine2Pink, which focuses on breast cancer research, treatment and more. Sadly, breast cancer affects 1 out of every 8 women in the United States. Pine2Pinksends 100% of the collected donations to those in need. On this episode of The Recruiter Podcast, Craig Lockerd (The Recruiter), learns more about this incredible opportunity for retail automotive dealers to help worldwide!
Adam Arens, owner of Patriot Subaru gives a behind the scenes look at their award winning culture. Those who watched this episode live on Facebook have considered it to be a college course on how to run an automotive dealership.
In the automotive industry we tend to cling to certain buzz words. Culture certainly is a hot topic right now and rightfully so. While many feel that culture is too high-level, organizations today are recognizing a real tangible impact on productivity and the bottom line. In this episode The Recruiters, Craig and Ernie, dig deep into the importance of having an incredible car dealership culture.
Ryan Parker, Director of Beacon Animal Rescue, discusses the work of his animal shelter; the struggles of finding volunteers, and the powerful impact community organizations such as car dealerships can have when unifying their resources behind a mission that resonates with them and their beliefs.
Anthony Santangelo is a real life, every day automotive recruiter who has helped hundreds of dealers achieve sustainable success. While out in the field, Anthony has helped others achieve incredible success as car sales people, and shares some of the reasons that contribute to succeeding in the retail automotive profession.
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