In this episode, Jordan and I discuss the importance of economics, marketing, and storytelling in agriculture. Follow the tour on YouTubeJordan Green is a U.S. Marine Corps veteran who served multiple deployments before completing a five-year tour of duty in 2009 and transitioning into full-time farming with his wife, Laura.Together, Jordan and Laura founded J&L Green Farm in Virginia’s Shenandoah Valley, where they raise pasture-based pork and poultry and 100% grass-fed beef on 500 acres, marketing their food directly to consumers.Key TopicsEscaping the industrial poultry system and its impact on animals and farmersApprenticeship at Polyface Farm and lessons from Joel SalatinMilitary service and how it shaped the decision to start J&L Green FarmThe struggles of starting a farm business during the 2008 financial crisisWhy marketing and storytelling matter as much as production in regenerative farmingTimestamps:00:00:00 Why cheap food threatens the survival of American farms00:03:00 Inside poultry houses: dust, ammonia, and farmer servitude00:08:00 Contracts, mortgages, and the trap of industrial poultry farming00:17:00 Apprenticeship at Polyface and scaling pasture-based livestock00:24:00 The reality of death and livestock farming behind the scenes00:29:00 Joining the Marines and balancing military life with farm dreams00:36:00 Starting J&L Green Farm with land, capital, and a Polyface contract00:40:00 Surviving the 2008 housing crash while building a farm business00:42:00 Why marketing is the hardest but most crucial part of farming00:49:00 The clash between fast tech and slow ecology in food production00:55:00 Building customer relationships, not flash sales01:00:00 Why most farms aren’t welcoming to the public and how J&L differsConnect with Jordan, J&L Farm:WebsiteInstagramFollow the tour on YouTube
The USDA has farmers by the balls. We all know it. Bryson felt it, and quickly chose to fight it. He found legit workarounds and today educates us on how other farmers can help stabilise and control their own futures. Bryson Lipscomb of Triple Oak farms - a military veteran turned first-generation farmer, who traded his 9-5 job to become a farmer and build his own life with his wife and then newborn son. Bryson bring a refreshing & unique perspective on American farming, unfiltered for sure and very grounded. He shares the struggles and blessings of starting from scratch, the pretty messed realities of USDA processing (spoiler - it's way worse than you think), navigating regulations and the search for alternatives (such as the private membership association - PMA) that keep food sovereignty in the hands of the people.This one certainly echoes faith, food, freedom in America, now and in the future. Enjoy. Triple Oaks Farm is a family-run regenerative farm in Virginia, raising pastured pigs and other livestock with a focus on food sovereignty, stewardship, and community.Key TopicsCOVID as a wake-up call for food independenceThe realities of raising animals on pastureStewardship, resilience, and lessons from livestockIndustrial processing vs. small farm alternativesFaith, freedom, and food sovereignty through PMAsTimestamps00:01:00 COVID meat shortages spark the leap into farming00:04:00 First pigs, early mistakes, and discovering regenerative farming00:09:00 Pig escapes and fencing failures — hard lessons in stewardship00:18:00 From alcoholism to faith — how farming changed everything00:31:00 Why small farms can’t compete with Smithfield00:34:00 The hidden costs of USDA butchering00:43:00 Dominion, faith, and the moral conflict of unjust laws01:00:00 Mishandling, fraud, and corruption inside USDA plants01:08:00 Final breaking point — walking away from USDA processors01:13:00 Discovering the PMA model as a legal path forward01:20:00 Building a farm rooted in faith, sovereignty, and community01:30:00 Why resilience, stewardship, and sovereignty matter for everyone01:40:00 Closing reflections on food freedom and the future of Triple OaksConnect With Triple OaksWebsiteInstagramFollow the tour on YouTube
Farm tour #8. Isabelle and Garrett Heydt, of Rucker Farm in Virginia share their journey from vastly different childhoods to building a thriving regenerative farm and raising three young children. They discuss how they started with just a handful of chickens, grew into pigs and cattle, built community through barter events and markets, and navigated the challenges of balancing family life with the demands of farming. Their story highlights both the struggles and rewards of choosing a life close to the land.Rucker Farm is a regenerative family farm in Virginia raising pastured beef, pork, and poultry with full transparency and care for the land. They rotate animals daily, avoid confinement, and even invite the public to their on-farm harvests to reconnect people with real food.Key TopicsFrom contrasting childhoods to a shared farming pathStarting with 50 chickens and scaling upRaising a family while running a farmFamily, farming, and community at the centerRegenerative vs. conventional cattle operationsMarketing, markets, and authentic customer tiesTimestamps00:02:00 – Isabelle’s upbringing on Rucker Farm and her family’s farming background 00:07:00 – Garrett’s childhood in Baltimore and path into outdoor guiding 00:12:00 – Meeting in West Virginia, homesteading, and renovating their first house 00:20:00 – Moving back to Rucker Farm in 2020 during the pandemic 00:23:00 – Why they started with chickens and how it scaled into pigs and cattle 00:25:00 – Hosting barter tables and building community around food and farming 00:33:00 – Partnerships, land access, and support from American Farmland Trust 00:37:00 – Advice for new farmers on building relationships and opportunities 00:39:00 – Isabelle’s approach to marketing, storytelling, and authenticity 00:45:00 – The realities and challenges of farmers’ markets 00:55:00 – Educating consumers on cooking grass-finished beef 01:01:00 – Raising children on the farm and connecting them to natureConnect with Rucker FarmWebsiteInstagramFollow the tour on YouTube
Farm tour #7. Today we interview farmer Tony Eash, from Triple E farms. Triple E Farms is a family-run raw dairy and livestock farm in West Virginia, operated by brothers Tony and Phil. Farming since childhood, they grew up raising animals on pasture and chose a regenerative path after the sudden loss of their father. Today they produce 100% grass-fed, pasture-raised, non-GMO beef, pork, poultry, and raw dairy, combining traditional practices with appropriate modern technology to provide pure, nutrient-dense food for their family and community.Key topicsTransition from conventional dairy to regenerative farmingCommunity support and resilience after personal lossWest Virginia’s raw milk laws and policy changesWorking with Amish partners for poultry and turkey supplyAdvice for aspiring farmers entering regenerative agricultureTimestamps 00:00:00 Challenging perceptions of farmers and profitability 00:01:00 From Amish roots to dairy farming in Virginia 00:03:00 Turning away from commercial chicken houses 00:04:00 Starting with broilers and expanding to pigs, beef, and dairy 00:08:00 Growing up on a small hobby farm and making hay 00:12:00 Losing his father and coping through work 00:14:00 Mennonite community support after tragedy 00:18:00 Building a raw milk customer base 00:20:00 Raw milk laws in West Virginia 00:26:00 Questions to ask when buying milk or visiting farms 00:28:00 Testing, cleanliness, and raw vs. pasteurized costs 00:32:00 Balancing full-time jobs with farm demandsConnect with Triple EWebsiteInstagramFollow the tour on YouTube
Farm tour #6. On today’s episode, I speak with Ben and Hannah Yoder of Savage Mountain Farm. Drawing on their Amish–Mennonite heritage and a commitment to natural farming, they share how they’ve built a livelihood that prioritizes culture, family, and the small farm way of life.Ben and Hannah Yoder run Savage Mountain Farm, a 150-acre diversified, full-diet CSA on the Pennsylvania–Maryland line, rooted in Amish–Mennonite heritage and natural methods, raising produce, mushrooms, and pastured livestock while blending regenerative farming with homeschooling, community engagement, and a family-centered lifestyle.Key Topics:Reviving Amish–Mennonite farming heritageBuilding a full-diet CSA in a rural areaPreserving small farm culture over profitKeeping unprofitable crops for their cultural valueHomeschooling and raising kids through farm workTimestamps:00:01:00 Ben’s discovery of his Amish–Mennonite farming roots 00:09:00 Early farming experiences, WWOOFing, and meeting Hannah 00:11:00 Starting their farm on rented land and the move to their current site 00:14:00 Designing a full-diet, full-choice CSA for a rural market 00:22:00 Preserving small farm culture over the capitalist mindset 00:26:00 Why they keep unprofitable crops for cultural and family reasons 00:27:00 Children’s role in daily farm life 00:35:00 Hannah’s path from urban gardening to sustainable agriculture 00:49:00 Homeschooling philosophy and keeping kids engaged with life and work 01:00:00 How farming builds autonomy, resilience, and life skillsConnect with Savage Mountain:WebsiteInstagramFollow the tour on YouTube
Farm tour #5 baby. This one was really cool. Julie has great energy and speaks to some of most important issues surrounding regenerative farming. Enjoy!Follow the tour liveJulie Friend is a first-generation farmer who left city life in Chicago to return to her family’s land in western Maryland and build a regenerative livestock operation from the ground up. Her journey began with a personal health shift and quickly evolved into a deep commitment to ecological farming and ethical animal care.Wildom Farm raises grass-fed beef and lamb, forest-raised pork, pastured poultry, and produces small-batch lard-based skincare. Focused on land regeneration, nutrient-dense food, and whole-animal use, the farm serves its local community through direct sales, farm dinners, and hands-on education.Key Topics:Julie’s transition from urban business to regenerative farmingThe emotional complexity of raising and processing animalsWhole-animal use and on-farm value-adding (bone broth, lard, hides)The economics and realities of small-scale food productionWhy local sourcing and consumer education matterTimestamps:00:00:00 Why “normal” meat is expensive—and what feedlots distort 00:06:30 Discovering regenerative agriculture through Whole30 00:08:30 Leaving Chicago and returning to steward family land 00:17:00 First animal slaughter and why it never gets easier 00:21:00 Whole-animal use: skincare, hides, and broth 00:27:00 The slow economics of beef and forecasting challenges 00:35:00 How to talk to your local farmer and ask good questions 00:43:00 The cost of organic feed vs. conventional operations 00:52:00 Why lard is uniquely suited for skincare 01:04:00 Advice for women in agriculture or looking to join 01:08:00 The emotional toll of farmingConnect with JulieWebsiteLardRegenerative MeatInstagramFollow the tour on YouTube
Farm tour #4. Hoo Rah!We enjoyed this one - Michael is a 1st gen farmer and quite literally started his operation boots on the ground. We get into it... Follow the tour on YouTube Michael Greco is the founder of Little O Ranch & Livestock, based in Saugerties, New York. A first-generation livestock producer, he leads a regenerative, holistic sheep operation in Hudson Valley. We unpack his philosophy, practices, and why he believes small-scale, community-connected farming is the future.Key Topics:Starting a first-gen livestock farm in the Hudson ValleyHolistic grazing practices and land stewardshipRaising sheep without grain, antibiotics, or chemical inputsBuilding a direct-to-consumer meat businessReconnecting people to land, food, and seasonal rhythmsTimestamps: 00:00:00 Michael’s background and how he got into farming 00:07:10 Starting Little O Ranch and farming in Saugerties 00:14:22 Why he raises sheep and how he manages them holistically 00:22:40 Grazing strategy and avoiding grain, antibiotics, and chemicals 00:30:18 What regenerative means to him on a practical level 00:36:47 The business model: lamb shares, community dinners, selling direct 00:44:35 The emotional and philosophical side of land stewardship 00:50:10 Lessons from farming alone and the importance of observation 00:57:23 Long-term vision and thoughts on food systems 01:04:00 Final reflections on connection, trust, and land careConnect with Michael:WebsiteInstagramFollow the tour on YouTube
Farm tour #3. Wow. This episode is a must, must listen. An incredible perspective on farming, legacy, and what it takes to keep a farm in today's day and age. Enjoy, and share with a friend if this impacted you as well. Follow the tour on YouTube Brad Wiley is a fifth-generation farmer at Otter Creek Farm in Pittstown, New York. He grew up working alongside his grandparents, parents, and sister, and today he stewards the land with a focus on diversification, sustainability, and family continuity. Brad is also a passionate local historian, with deep knowledge of his family’s roots and the surrounding region.Otter Creek Farm is a 440-acre multigenerational farm in Pittstown, NY, with 200 tillable acres, 100 pasture acres, and 140 woodland acres. A former dairy farm (1937–2018), it now raises pastured poultry, pigs, grass-fed cattle, and turkeys, and hosts a 20-acre chestnut orchard run by Breadtree Farms.Key Topics:Brad’s early memories on the farm and changes across generationsThe decision to end dairy and shift toward grass-fed/regenerativeNavigating family legacy, land succession, and identityThe role of history, community, and storytelling in farm lifeThe deeper “why” behind keeping Otter Creek alive and resilientTimestamps:00:00:00 Brad’s roots: five generations on Otter Creek 00:06:15 The end of dairy and what came after 00:11:45 Transitioning to diversified livestock and pasture 00:17:30 Navigating family dynamics and succession 00:31:40 Balancing conviction with economic reality 00:37:00 What stewardship means in practice 00:47:30 What drives him to keep farming 00:54:20 The daily grind: routine, rhythm, and responsibility 01:01:10 Supporting the next generation without control 01:10:40 Climate, weather, and shifting environmental patterns 01:18:30 What “regeneration” means—and doesn’t mean—to Brad 01:50:40 Final thoughts: continuity, hope, and what enduresConnect with Brad:WebsiteFollow the tour on YouTube
Elizabeth Collins is a first-generation farmer co-running Otter Creek Farm with Brad Wiley. Originally from Cincinnati, she moved from Lexington, KY, and now leads the farm’s livestock, regenerative operations, and Graceful Acres Farmstay.Otter Creek Farm is a 440-acre multigenerational farm in Pittstown, NY, with 200 tillable acres, 100 pasture acres, and 140 woodland acres. A former dairy farm (1937–2018), it now raises pastured poultry, pigs, grass-fed cattle, and turkeys, and hosts a 20-acre chestnut orchard run by Breadtree Farms.Alrighty, ranch 3!Today we speak to Elizabeth Collins. Elizabeth has an amazing story of how she battled the odds to become a farmer at age 40. We discuss:How Elizabeth became a farmer in her 40s after a life in business and food advocacyThe role of grants and how they enable regenerative agriculture to surviveWhy she opposes USDA slaughter rules and advocates for humane, on-farm killsThe legacy of Temple Grandin and how autism helped redesign slaughter systemsWhy she nearly became vegan—and how Cowspiracy gets regenerative farming wrongAre co-ops viable, and what lessons she learned from working with oneWhat regenerative ranching really means to her, and how she's living itTimestamps00:00:00 Why Elizabeth rejects USDA slaughter and does on-farm kills 00:00:30 Her awakening to food, fat, and the broken health narrative 00:11:15 Selling a business and moving north: the midlife pivot 00:15:30 Lessons from a failed co-op and how the system is broken 00:19:40 The visceral moment she knew she needed to farm 00:26:15 Interning at 40 and what the 22-year-olds taught her 00:40:30 Grants as a lifeline for regenerative farms—and why they're vanishing 00:45:00 Legal barriers and values behind her small-scale slaughter model 00:50:40 Temple Grandin and the redesign of humane slaughter 01:09:00 'Cowspiracy' and why it's irrelevant to regenerative farming 01:20:30 Why she can’t legally sell her own meat in her farm store 01:26:15 What regenerative ranching truly means to ElizabethConnect with Elizabeth!Website Come Stay At Otter Creek...InstagramFollow the tour on YouTube
Ranch tour #3. Onto the 2nd ranch of our U.S Ranch and Farm Tour, where we are on a on a 6-month tour across America, we're visiting regenerative farms to podcast with ranchers, tour their land, document their work, and shake the hand that feeds us. Today's episode is with Maple Syrup rancher, Jacob Powsner. Jacob is great value. He absolutely loves maple syrup, which just makes the conversation that much better. He's living his dream. Alas, we do a total expose on everything Maple Syrup - super fascinating stuff. Enjoy!Jacob Baird is part of the fourth generation running Baird Farm, a 560-acre maple syrup operation in Vermont. In this episode, Jacob and Ryan dive into the full story behind maple syrup—how it’s made, what separates the real from the fake, and why so many food labels today are built on confusion. From the misuse of terms like “natural” and “regenerative,” to the nutritional power of real syrup and the policies shaping food transparency, this is a candid conversation about what honest food really takes.Key topics:- How real maple syrup is made—from forest to sugarhouse- The difference between real and fake maple products- Why “natural,” “organic,” and “regenerative” labels often mislead- The nutritional and environmental case for real maple syrup- Small farms vs big food: marketing, policy, and system captureTimestamps:00:00:00 “When you eat good food, you connect to the land” 00:03:30 The 100-year family history of Baird Farm and the shift from dairy to maple 00:06:00 How 15,000 trees are tapped and managed across the Vermont woods 00:09:00 What makes real maple syrup: process, purity, and organic practices 00:12:30 The truth about fake syrup, flavoring loopholes, and deceptive labels 00:16:00 The “natural flavors” problem and how big food co-opts language 00:19:00 Why regenerative is at risk of being greenwashed 00:22:00 Health benefits of real maple syrup: minerals, glycemic load, and antioxidants 00:25:00 Why maple syrup protects land from development and deforestation 00:28:00 How big players are consolidating the maple industry and what’s at stake 00:31:00 Jacob’s vision for small, intentional growth and honest food systemsConnect with Jason & Baird Farm:WebsiteInstagramFollow the tour on YouTube
We thought it would be silly whilst on Gunthorp Farms to not interview Greg's son, Evan, who is not only carrying the torch when it comes to regenerative farming for the next generation, he's driving the fire truck, saving the babies from balconies, and putting out the fires that conventional meat processing (meat arsonists) create every day. Evan's incredibly smart and I learnt a tonne in this hour. If you want to hear from one of the bright young ranchers thinking clearly on how to sustain & grow a regenerative farming culture in America, and the good bad and the ugly that comes with that mission, I couldn't recommend this pod enough.Follow the tour on YouTube Evan Gunthorp is the son of Greg Gunthorp and part of the next generation stewarding the legacy of Gunthorp Farms—an independent, pasture-based livestock operation in Indiana. In this episode, Evan shares his firsthand experience growing up immersed in regenerative agriculture, from raising thousands of chickens as a child to managing their USDA-inspected processing plant and pioneering solar grazing operations. This is a candid look at what it takes to sustain a farm across generations, the realities of small-scale meat production, and the cultural forces shaping our food future.We cover:- Growing up on a regenerative farm: chickens, responsibility, and early exposure to death and food- Running a USDA processing plant and the emotional, ethical, and logistical complexities of meat production- The labor crisis in farming and processing: challenges, insights, and systemic reflections- Solar grazing as an ecological and economic solution for land-locked farmers- What keeps Evan going despite the industrialization of agriculture and cultural disconnection from foodTimestamps:00:00:00 Growing up Gunthorp: childhood on a working farm 00:04:30 Killing animals young: what that teaches about food and respect 00:10:00 Early responsibility: raising 3,000 chickens at age 7 00:14:30 Running a USDA processing plant as a teenager 00:20:00 Why most Americans shouldn’t be allowed to eat meat 00:25:30 Labor, dignity & depression inside meat processing 00:32:00 The promise and pitfalls of solar grazing 00:39:30 Can pasture-raised pigs scale across the U.S.? 00:45:00 Pork, parasites & why store-bought meat makes people sick 00:50:00 What keeps Evan going in a system stacked against himConnect w Evan & Gunthorp farms:WebsiteInstagramFacebookFollow the tour on YouTube
ˇConnect w Greg & Gunthorp Farms:WebsiteXInstagramLinkedinFollow the tour on YouTube
Ann & Weldon Warren are regenerative ranchers and founders of Holy Cow Beef, a Texas-based operation producing 100% grass-fed, grass-finished beef with a focus on clean food, animal welfare, and soil health.They share their powerful journey from suburban Dallas and high-stress finance to a regenerative ranching life rooted in clean food, community, and faith. After a health crisis forced them to reevaluate everything, the Warrens rebuilt their life around ancestral practices—raising grass-finished cattle, stewarding land, and helping others reconnect with where their food comes from.Key topics:A stroke that sparked their move from city life to ranchingTheir shift from chemical-heavy ag to regenerative cattle ranchingHealing through clean food and ancestral practicesUSDA label corruption and the collapse of the grass-fed standardWhy food security starts with knowing your rancherWebsiteInstagramBuy Holy Cow BeefX
Radius Butcher & Grocery is one of the most ambitious grocery experiments in America—blending beauty, transparency, and ethical sourcing into a bold new model for local food systems.Kevin, the founder of Radius, joins me today to discuss transforming the grocery store experience by combining the abundance of farmers markets with everyday convenience. Radius sources locally from Texas farms, prioritizing nutrient-rich, flavorful, and sustainably produced foods.I loved this episode, and learned a heap. Hope you all do to. We discuss on the podcast:How Radius is redefining grocery shopping with fresh local produce available daily.Overcoming the limitations of traditional farmers markets through consistent availability and comprehensive product offerings.The hidden complexities and innovations behind sourcing genuinely local, high-quality foods.Navigating customer expectations around price and educating consumers on the value of sustainably farmed produce and meats.Why embracing seasonal diversity and high standards for animal welfare and farming practices is crucial to the future of food systems.Radius WebsiteRadius InstagramKevin X
Daniel Spitzbergen of Sustainable Natural Foods joins me today to debunk myths around Wagyu beef, share the reality of ranch life, and reflect on faith, fatherhood, and food sovereignty. Based in Oregon, Sustainable Natural Foods is a family ranch raising full-blood Wagyu with a focus on land stewardship, animal welfare, and world-class genetics.Key Topics:Wagyu beef myths, health claims, and breed misconceptionsWhy hands-on experience matters more than viral misinformationDaniel’s journey from missions work to running a Wagyu operation in OregonInvolving kids in ranch life and building character through real workFaith, family, and the deeper meaning behind food productionWebsiteInstagram
Trevor Gibbs is a hunter, cook, and founder of Man Bar—a slow-fermented, high-fat meat stick made from regenerative bison and beef. In this episode, we unpack what hunting really is—beyond the stereotypes—and why it matters for food, land, and culture. Trevor shares how his views evolved from being vegan to harvesting his own meat, and what hunting taught him about responsibility, respect, and community.Key Topics:- Trevor’s first hunting experience and what went wrong- The emotional weight of taking a life and doing it with respect- How hunting ties into regenerative agriculture and land care- The wild hog problem in Texas and why lethal control is necessary- Building Man Bar, a high-fat, fermented bison and beef stick made for real nourishmentMan Bar InstagramMan Bar Website
I sat down with cattle rancher Shad Sullivan to unpack the Maud family case—an explosive story of generational ranchers wrongly charged with land theft. Shad walks me through the full timeline, the grassroots fight to overturn it, and the deeper threat facing landowners, food freedom, and liberty across the West.Key Topics:The full story of the Maud family’s legal battle and how it was overturnedHow unelected bureaucrats and federal agencies threaten private property rightsWhy land access and ranching are central to food and national securityThe spiritual and cultural war at the heart of America’s agricultural crisisWhat it takes to revive ranching, build legacy, and defend liberty on the landXFacebook
A healthy nation is dependent upon healthy soil. This is what Eric and his family believe, a legacy that lives through Eric's work at Deep Roots Living Soil. From horse bedding to worm castings, Eric explains how thermophilic composting revives microbial life and how soil can be a tool for healing, sovereignty, and regeneration.Key Topics:How Eric returned home to carry on his father’s composting legacyWhy thermophilic composting creates biologically rich, living soilThe role of worm castings in boosting microbial life and plant healthHow horse stables became a source of regenerative soil inputsReimagining compost and landscaping as tools for healing land and communityInstagramXWebsite
Casey is a fifth-generation rancher in Northern Arizona whose family has worked the same land for over 120 years. In this conversation, he explains how large-scale solar projects are threatening local ranchers and reshaping the landscape. He shares stories from his family’s history, the role of trading posts with the Navajo and Hopi, and what it takes to keep ranching alive in tough country.Key Topics:The threat of industrial solar on public and private landsRanching in extreme conditions: drought, range management, and cultureArizona's lost homesteads and surviving family legaciesTrading post history and Navajo relationsA call to keep ranching alive across generationsCasey Murph X
JR Burdick tells the story of how his family lost their dairy farm during the 1980s farm crisis—and how they eventually got back on the land. He shares what it was like growing up in the barn, watching his dad rebuild from nothing, and later taking over the operation himself. This episode dives into the realities of co-ops, milk pricing, and the shift from conventional to regenerative dairy.Key Topics:How the 1980s farm crisis wiped out thousands of dairiesThe rise and fall of dairy co-ops in AmericaFirst-hand stories from three generations of family farmingIndustrial agriculture vs. integrity in milk productionRebuilding through faith, grit, and regenerative valuesNourishing Family Farms WebsiteNourishing Family Farms FacebookJr Burdick's X