The Remarkable CEO for Chiropractors

Feeling stuck at “good” when you’re called to build “remarkable”? This candid conversation with Dr. Stephen  and Dr. Brian Capra shows what it really takes to break a working business and rebuild for scale, profit, and impact. At the heart of the story is a major turning point: the evolution of Genesis into ClinicMind, a change driven by the need for greater growth, adaptability, and leadership. You’ll hear why efficiency, pricing, patient retention, and the associate model matter more than ever, how to use AI as a force-multiplier, and why leaders must cut until things break, then rebuild stronger. The goal is simple: run a clinic that grows, pays you well, and serves far more people on purpose.In this episode you will:Learn how to spot complacency and reset your growth plan.See why right-sizing prices beats “charging less to be nice.”Understand re-exams as the engine of retention and referrals.Discover a simple path to scale using an associate doctor program.Get a practical frame for cutting complexity and rebuilding for speed. Episode Highlights01:34 – Discover how Dr. Brian Capra turned a thriving business into a new mission for growth and impact. 02:55 – Learn how a chiropractor’s billing service became Genesis, and why it was never just about software. 03:53 – Understand the global gap in chiropractic access and why it drives everything Brian builds. 05:10 – Hear the turning point that transformed Genesis into ClinicMind and why that change mattered. 05:42 – Find out how complacency shows up even in successful businesses—and what to do when it does. 07:28 – Explore how AI and new tech create capacity, efficiency, and new levels of scalability. 08:27 – See why chiropractors need to stop apologizing for profit and embrace value-based pricing. 09:19 – Learn how right-sizing pricing creates sustainable growth without losing your mission. 10:21 – Discover why breaking what’s working is often the only way to rebuild something remarkable. 11:13 – Learn the critical role of re-exams in patient retention, referrals, and long-term relationships. 12:30 – Hear how reminding patients of their wins deepens trust and drives lasting impact. 13:52 – Understand how every patient interaction creates a ripple effect far beyond the practice walls. 14:15 – Learn why measuring progress and facing the numbers builds better leadership and results. 18:29 – Explore what it feels like to rebuild a business while it’s still flying—and why that’s necessary for real growth. 21:17 – See why letting go of people, systems, and comfort zones is part of evolution, not failure.22:56 – Learn how to build a culture where change, innovation, and growth are celebrated. 24:02 – Discover why every new iteration of your business should look and feel different from the last. 24:32 – Hear how discomfort signals you’re on the right track toward transformation. 25:14 – Take away the ultimate lesson: the bigger the change, the more wisdom and faith you gain for the next one.27:04 - Dr. Kevin Day sits down with Success Partner Margaret Rosloniec of Fortis to share how simplified payment systems let chiropractic teams focus on care instead of collections. Discover how automating revenue and storing cards on file can ease front desk stress, boost retention, and free up staff time. Margaret also reveals how clinics grew patient visits after removing payment bottlenecks and previews new tools like web payment links and mobile tap-to-pay to future-proof your practice. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about Fortis please visit: www.fortispay.comBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Are you tracking marketing numbers or the right marketing metrics that actually grow your clinic? Dr. Pete and Dr. Stephen reveal the ten metrics that matter most so you can attract seekers, raise show rates, and spend your ad dollars with confidence. They walk through how to organize internal, external, and digital lead streams, define what makes a true lead, and keep reactivations on your weekly scorecard. On the financial side, you will see how CPL, CAC, LTV, LTGP, ROI, and ROAS connect the dots between marketing and money, giving you the clarity to scale with certainty.In this episode you will:Learn how to organize attraction into internal, external, and digital lead streams with clear targets.See how to define a lead, an opportunity, and a conversion so your numbers are apples to apples.Discover how to raise Day 1 how rate toward 90% using stronger day-zero processes.Understand why reactivations belong on a weekly scorecard and how they drive net momentum.Connect dollars to results using CPL, CAC, LTV, LTGP, ROI ratios, and ROAS. Episode Highlights01:32 - Learn how to identify the marketing metrics that actually grow your practice.02:21 - Discover how the patient journey begins with seekers and why your message matters.03:00 - Understand the heart-head-hands-feet framework and how it shapes marketing clarity.06:15 - Find out the two categories of metrics that give you the clearest picture of growth.08:13 - See how internal, external, and digital lead streams work together.10:56 - Learn to separate operations metrics from business metrics for better focus.13:19 - Discover how a scoreboard builds focus, accountability, and results.17:06 - Learn how internal, external, and digital leads should stay balanced for healthy growth.19:03 - Discover how to set targets and benchmarks so your marketing goals stay on track.20:56 - Learn how to define a true lead so your reporting stays consistent.21:43 - See how tracking show rate turns leads into real opportunities.23:48 - Learn why reactivations drive net momentum and should be on your scorecard.24:16 - Discover how improving day-zero processes can raise your show rate.28:14 - Understand the five financial metrics that reveal efficiency and effectiveness.29:22 - Discover how LTV and LTGP show long-term growth and profit potential.30:59 - Learn how ROI ratios and ROAS guide smarter marketing investments.32.39 - Coach Oz chats with Success Partner, Dr. Andrew Powell of Better Balance Orthotics, who shares his journey from struggling with flat feet to pioneering orthotics that truly improve posture, balance, and overall patient outcomes. Discover how these innovative orthotics go beyond traditional solutions—helping not just with foot pain but also with headaches, back issues, and fall prevention. Resources MentionedDownload your copy of the Top 10 Marketing Metrics here: https://theremarkablepractice.com/podcast-ep326-mktgmetricsJoin the TRP Remarkable Attraction Immersion - Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

How do you actually hit the goals you set for yourself and your clinic? Dr. Stephen and Dr. Pete reveal a proven 4-step system that helps chiropractors move from vision to measurable wins. You’ll hear how to set clearly defined, SMART goals, commit until you hit them, choose meaningful rewards, and repeat the cycle to create lasting momentum. From launching premium trainings “out of vapor” to modeling accountability with their families and teams, they show how goal setting drives leadership, builds team culture, and fuels practice growth.In this episode you will:Learn how to translate vision into quantifiable goals your team can own.See a four-step framework to set, hit, reward, and repeat goals for sustained momentum.Discover ways to fund big rewards by creating new value instead of taking on debt.Understand how personal goal discipline becomes contagious team culture.Get daily habits for writing, reviewing, and being accountable to your targets.Episode Highlights01:28 – Learn why “goal getting” creates more results than just goal setting.02:15 – Discover the 4-step framework that makes goals repeatable and rewarding.02:32 – See how a clear target can turn into a movement that inspires others.04:31 – Understand how family leadership lessons reinforce purpose during transitions.08:00 – Hear why coaching often sparks the discipline of writing down goals.09:00 – Learn how to hold yourself to a number until you hit it without compromise.10:10 – Discover the success pattern shared by people who consistently hit goals.11:40 – See how to translate vision into measurable, SMART-style goals.13:07 – Learn creative ways to fund rewards without borrowing or draining savings.14:38 – Hear how packaging a premium experience can create new value from scratch.15:05 – Discover pricing and positioning choices that help sell out events.18:41 – Identify which step of the 4-step process you may be skipping.20:15 – Learn why CEOs must set personal goals, not just live in others’ targets.21:35 – Discover daily habits—like writing, reviewing, and sharing—that build accountability.23:33 – See how to connect team goals to their personal stories for deeper buy-in.27:28 - Success Partner Dr. Adrian Dennewald, creator of the Denneroll, sits down with Dr. Oz for an engaging conversation about how this simple yet powerful tool is transforming patient care. He explains how the Denneroll helps correct spinal imbalances, improve posture, and enhance outcomes both inside and outside the clinic. You’ll hear how it works hand-in-hand with chiropractic adjustments, keeps patients actively involved in their own recovery, and delivers measurable benefits like improved range of motion, reduced muscle tension, and stronger long-term results. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about Denneroll please visit: https://www.denneroll.com/Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Attention ON-PURPOSE Chiropractors:  You can only help the people that you attract!Too many chiropractors struggle with marketing that brings the wrong people into their practices.  Stop wasting your precious time with people who WON’T convert - learn how to use CONTENT to attract IDEAL NEW PATIENTS into your practice. Dr. Pete sits down with Dr. Nick Silveri, founder of LVRG Media, to talk about how to attract qualified new patients with a content-first approach. Together they uncover why quick-fix ads and coupons fail, how to align your online presence with your in-office experience, and the right way to use AI in your marketing. You’ll discover how building a brand through relevance and value leads to better patients, stronger retention, and predictable growth for your practice.In this episode you will:Learn why “qualified” starts with relevance and is proven by value in your contentSee how a comprehensive plan across social, search, YouTube, and maps compounds resultsUnderstand how brand awareness helps you beat higher-ranked competitors in searchDiscover which AI tasks help nurture leads and which can hurt your rankingsGet a repeatable approach to remove the founder bottleneck and scale content Episode Highlights01:58 – Learn the core promise of the episode and why marketing quality matters more than volume.03:21 – Understand why Facebook ads do not qualify leads and what your strategy must do instead.04:45 – Get the three themes for 2025 marketing quality, comprehensiveness, and using AI the right way.06:03 – Hear the quick personal update that humanizes the guest and sets up intentionality as a theme.07:51 – Learn why most doctors have cycled through multiple agencies and what actually changes results.09:24 – Discover the single question your market really cares about how to get qualified new patients.11:43 – Grasp relevance vs value and how to meet prospects at their problem before teaching lifestyle.16:32 – Use the six-pack analogy to stop chasing shortcuts and commit to the durable path.23:36 – Align your online experience with your offline experience so your website and socials match reality.25:32 – See how to remove the founder from the center, empower associates, and still keep message quality.28:35 – Build a comprehensive plan covering social for attention and search for intention.31:11 – Learn how brand awareness helps you win the click on Google even if you’re not ranked first.33:45 – Keep creating human-helpful content as platforms shift to AI while the human decision stays the same.37:54 – Avoid AI-written SEO posts that get wiped out by algorithm updates and hurt your site.40:53 – Deploy AI for emails, nurture, reactivation, and messaging while keeping search content human.43:51 - Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about CLA Wealth please visit: https://insightcla.comSchedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Most chiropractors hit a ceiling not because of lack of effort, but because of hidden gaps in their growth engine. In this conversation, Dr. Pete and Dr. Stephen reveal the five gaps that quietly hold back new patient flow: money, knowledge, skills, time, and people. You’ll see how these gaps show up in every stage of practice, why they resurface as you grow, and how to recognize which ones are affecting you right now.In this episode you will:Recognize the five gaps that limit consistent new patient growthUnderstand how the gaps look different in launch, build, and scale phasesIdentify which gap is currently creating the biggest constraint in your practiceDiscover why gaps reappear at new breakpoints in growthLearn the importance of assessing the gaps before taking action Episode Highlights01:48 – Hear why new patients remain the number one growth gap for chiropractors02:22 – Learn how impact and income follow the value you deliver in your community03:43 – See how consistent new patient flow becomes the bridge to your bigger vision04:12 – Understand attraction, conversion, and retention as an ordered system05:18 – Discover why marketing is speaking into someone’s listening and message06:35 – Recognize the importance of showing up in marketing with love and truth08:31 – Identify the skill of messaging that connects directly to what people seek10:16 – Spot the five most common gaps: money, knowledge, skills, time, and people12:12 – Find out why identifying your current gap is often the most important step15:23 – Explore how the gaps resurface at each stage of practice growth17:12 – Break down the money gap and how it impacts clinics at all levels19:13 – See how no-budget marketing starts with simple, intentional actions20:01 – Learn why bingers are buyers and how content fuels new patient growth21:01 – Understand why most practices underspend and need data-driven marketing27:02 – Unpack the knowledge, skills, time, and people gaps that limit growth33:57 - Dr. Kevin sits down with Success Partner Dr. Josiah Fitzsimmons of Lucro to talk about how chiropractors can scale their practices with better financial insights. learn how weekly bookkeeping, clear monthly reports, and expert coaching reveal where to invest and how to spot growth opportunities. Discover the strategies that maximize profitability while creating long-term sustainability in your practice. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/Win a Free Ticket to Attraction Immersion - Message Dr. Pete or Dr. Stephen with which event you want to attend on Instagram and YoutubeFor more information about Lucro, please visit: https://morelucro.comSchedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Who will you need to become to lead the next iteration of your business? Here’s what Remarkable CEOs know: What got you here will keep you here unless you change who you are as a leader. Dr. Pete and Dr. Stephen challenge chiropractors to lift their heads from daily operations and lead with Vision. They map a simple grid to align belief and behavior across three roles—Operator, CEO, and Investor—over the timelines of now, next, and ultimately. You’ll learn how identity shapes behavior, behavior drives outcomes, and how to build a practice that grows without sacrificing your life..In this episode you will: Learn why “what got you here won’t get you there” and how identity shifts unlock growth.See how to hold the CEO posture: head up, eyes forward, accountable for tomorrow’s growth.Use the Vision Grid to set beliefs and behaviors for Operator, CEO, and Investor across time.Understand the link between beliefs, behaviors, and business outcomes.Apply “what’s important now, next, and ultimately” to every department. Episode Highlights01:35 - Step into a leadership conversation that challenges you to ask who you need to become.02:22 - Discover why your mission only moves forward when you step into CEO-level leadership.03:02 - Learn how the CEO posture of head up and eyes forward pulls your business into tomorrow.04:48 - See why what got you here will keep you here unless you shift your identity.05:36 - Understand how beliefs shape behaviors and why behaviors always determine outcomes.06:12 - Explore why growth begins inside and why leadership is always an inside job.07:28 - Reflect on the last 90 days and recognize where the old version of you isn’t enough.08:42 - Hear how the Rubik’s Cube analogy explains the complexity of building a business that also supports your life.09:47 - Organize your focus with the framework of what’s important now, next, and ultimately.10:34 - Apply “what’s important now” across marketing, sales, retention, team, and business office.12:15 - Identify who you need to become in the next 90 days, one year, and three years.16:10 - Break down your three roles—Operator, CEO, and Investor—across each timeline of growth.17:53 - Learn how vision casting is like driving: where your eyes go determines your next move.20:44 - See how clarity on your three-year ultimate vision helps you choose the right lane today.21:37 - Realize how your future earning potential grows when you make decisions today with tomorrow in mind.23:10 - Understand why you don’t have the luxury to ignore vision casting and how the Vision Grid makes it practical.24:05 - Use the Vision Grid to align belief and behavior in every role you hold.25:18 - Define success as alignment between vision, values, and actions—and see why that’s the true mark of leadership.26:20 - Dr. Bobby is joined by Success Partner, Alan Poric from AP4 Wealth, a firm known for helping chiropractors take control of their finances. If you’ve ever put off dealing with insurance, superannuation, or retirement planning, this interview is a must-listen. Alan explains why getting your financial ducks in a row early is so important, and how AP4 Wealth creates solutions designed just for chiropractors. Discover practical tips on protecting your income, caring for your family, and building a secure financial future. Resources MentionedDownload your copy of the Leadership Vision Grid here:  https://theremarkablepractice.com/podcast-ep322-leadershipvisionJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about AP4 Wealth please visit: https://www.ap4wealth.com.auSchedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Scaling spinal decompression doesn’t have to be complicated. Dr. Pete sits down with Dr. Chad Glines and Dr. Caleb Braddock of Genesis Back & Neck you’ll hear how two chiropractors grew from one clinic to more than 70 by sticking to a simple, principled model built on the DRX9000, clear systems, and strong partnerships. They share how disc patients need a different approach, why one protocol beats constant tweaking, and how the right structure can create freedom, consistency, and predictable outcomes for doctors and patients.In this episode you will:Learn how to pair clinical excellence with systems that scaleUnderstand why disc patients require a different communication styleSee how one machine and one protocol can standardize resultsIdentify the traits of partners who succeed quickly versus those who stallDiscover a cash-based model that drives both impact and freedom Episode Highlights01:32 – How Dr. Caleb and Dr. Chad came together to serve disc patients with a new model03:17 – Why disc cases were the hardest to manage with traditional chiropractic care04:21 – The origin of Genesis and how combining systems with decompression created a breakthrough05:30 – The first expansion and how one partnership grew into 70 offices in 26 states07:13 – Forming the partnership quickly and the unique challenges of merging practices08:25 – Why disc patients require a completely different consultation and ROF09:12 – Discovering Genesis as a principled decompression business aligned with chiropractic values11:21 – Why seasoned chiropractors with established offices are the best partners12:42 – Referral-based growth and why alignment matters more than advertising14:54 – Defining success by aligning vision, values, and behaviors16:01 – Identifying ideal partners who are coachable and ready for a proven recipe17:30 – Why Genesis insists on one machine and one protocol for predictable outcomes23:07 – The DRX9000 advantage and why true decompression differs from traction24:27 – Building confidence through results and standardized care protocols26:35 – Plug-and-play systems that save time and act like a “comfort blanket”27:20 – The “do it stupid” concept and how overthinking stalls success28:51 – A success story: multiple months at $100K+ from decompression services31:05 – Trends in chiropractic and why Genesis is built to outlast fads33:18 – Disc herniation as a growing problem that requires mechanical solutions34:24 – Long-term stability and why decompression offers lasting impact for practices37:25 - Dr. Malcolm is joined by Success Partner, Sam Ogutucu, founder of Medic Cloud, who shares how his company helps chiropractors streamline IT infrastructure and X-ray systems for efficient, scalable growth. Medic Cloud optimizes clinic launches, automates workflows, and integrates cost-effective X-ray solutions to maximize efficiency and ROI. Discover how their innovative tech solutions enhance operations, reduce costs, and support seamless practice growth. Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about Medic Cloud please visit:  https://mediccloud.com.au/Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

Hiring an associate doctor isn’t just an expense—it’s one of the smartest investments you can make to grow your chiropractic business. Dr. Pete and Dr. Stephen break down the mindset shift and practical math every chiropractor needs to master for hiring and compensating associates. Learn how to think like an investor, expect 100–300% returns, and turn your practice into an appreciating asset that builds wealth and attracts the right doctors.In this episode you will:Understand why hiring an associate is an investment, not a costLearn the investor mindset that fuels scalable practice growthDiscover how to calculate ROI when bringing on a new doctorSee why buying back your time creates long-term profitabilityGet practical frameworks for compensation and bonus structuresEpisode Highlights1:34 – How this podcast helps chiropractors succeed by focusing on both servant and business sides of practice3:45 – Why more successful chiropractors means a stronger future for the profession4:55 – Shifting from owner-operator to CEO to investor mindset5:55 – Hiring an associate doctor is an investment in your business7:03 – Why making hiring decisions with math reduces emotion and stress10:14 – Understanding return on invested capital vs. other investment vehicles11:49 – Why investing in your own business builds wealth faster than stocks or real estate13:02 – The mindset shift needed to pay associates well and profit15:55 – How your experience and expertise makes practice investment the best first choice18:30 – The energy shift when you view associates as high-return investments19:59 – Buying other doctors’ time frees you to scale and create wealth21:58 – The rule of thirds for revenue, overhead, and profit when hiring associates23:57 – How adding multiple associates creates an appreciating, cash-flowing business25:36 – Why well-built practices often don’t get sold—they’re too profitable to let go29:24 - Success Partner, Mark Lewis of Platinum, sits down with Dr. Kevin to share how the right practice management software can save hours each week, improve patient retention, and significantly increase your bottom line. He explains how to streamline scheduling, billing, and care plans while integrating key tools into one easy-to-use system. You’ll also hear how Platinum’s upcoming features can help you cut thousands in extra software costs, boost efficiency for your team, and create a smoother, more consistent experience for your patients Resources MentionedJoin the TRP Remarkable Attraction Immersion - Oct 10 and 11 in Phoenix, AZ and Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceoFor more information about Platinum please visit: https://www.platinumsystem.com/Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqtFollow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7HggPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Most chiropractors think stepping out of the adjusting room means giving up what they love. But what if it’s the only way to grow both your practice and your purpose?In this case study, Dr. Eric Kowalke shares how he transitioned from being the face of Higher Health Chiropractic to becoming a leader of leaders utilizing the TRP System, freeing himself to also grow SKED, a chiropractic tech company serving hundreds of practices. With six kids at home and two businesses on his plate, Eric didn’t just want to scale, he wanted to build something that could thrive without him. You’ll hear how he used structure, leadership development, and accountability to create durable systems that let him work above the business without losing momentum.In this Case Study you will:Hear how Eric scaled from 1,400 to 1,600 weekly visits while stepping out of adjustingLearn the difference between scalability and durability—and why it mattersDiscover how reporting systems and accountability can replace micromanagementSee how to lead your team through layers of leadership and not lose cultureUnderstand why slowing down was essential to long-term growthEpisode Highlights02:06 – Learn how Dr. Eric discovered TRP while searching for structure in his associate pay model03:28 – See what his practice looked like before coaching and why he was still stuck in the adjusting room04:47 – Discover the reason he started SKED and how it challenged his capacity as a practice owner05:57 – Understand why leading two growing companies required stepping out of the day-to-day07:00 – Hear the difference between scaling a practice and making it durable enough to free you07:37 – Learn why giving up adjusting was emotionally tough—but strategically necessary08:06 – Discover how his leadership had to evolve to meet the needs of his team and companies09:40 – Understand the intentional approach Dr. Eric and his wife take to align family and business13:15 – See how moving through layers of leadership changed the way he leads and communicates14:19 – Hear why scaling a large team means letting go of brute force and building clarity instead16:02 – Learn how he avoided the trap of letting one business decline while growing another17:07 – Discover how small gaps exposed the need for systems and accountability18:38 – Understand the essential role accountability plays in creating traction and team ownership19:48 – See how reporting systems and meeting rhythms replaced micromanagement20:28 – Learn how clear accountability roles became the language that fuels team culture22:12 – Hear what Dr. Eric sees as the most valuable part of TRP coaching across all levels of his team23:02 - Success Partner Dr. Adrian Dennewald, creator of the Denneroll, sits down with Dr. Oz for an engaging conversation about how this simple yet powerful tool is transforming patient care. He explains how the Denneroll helps correct spinal imbalances, improve posture, and enhance outcomes both inside and outside the clinic. You’ll hear how it works hand-in-hand with chiropractic adjustments, keeps patients actively involved in their own recovery, and delivers measurable benefits like improved range of motion, reduced muscle tension, and stronger long-term results. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Denneroll please visit: https://www.denneroll.com/Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Building a successful practice means nothing if your relationships outside of the business are falling apart. In this heartfelt episode, Dr. Stephen and Dr. Pete get real about what it takes to have both a thriving chiropractic business and a thriving (not perfect) marriage. They share personal stories, lessons learned from decades of marriage, and the systems they’ve put in place to stay aligned with their wives while leading their teams and businesses. Regardless of whether you are a male or female spouse - this is for you.  If you’ve ever felt like growing your practice came at the expense of your home life, this conversation will show you it’s possible to have both.In this episode you will:Hear the core belief that drives a truly remarkable practice and marriage.Learn why alignment with your spouse impacts every aspect of your business.Discover practical tools like daily huddles and weekly coffee breaks.Understand how mechanisms and calendars protect your marriage.Get personal insights from Dr. Steven and Dr. Pete’s decades of experience.Episode Highlights01:42 – Introduction and setup for a conversation about marriage and life balance03:07 – The belief that a remarkable business should be part of a remarkable life05:29 – The challenge of believing you can have both business success and family unity07:11 – Importance of progress over perfection in marriage07:58 – Why entrepreneurial couples often feel “in the battle” together10:12 – How misalignment with your spouse can disrupt everything in your life11:39 – Staying united as a couple and the role of compromise13:03 – Why marriage lessons also make you a better CEO15:01 – Practical weekly marriage practices like huddles, prayer, and dates19:12 – Quarterly and bigger getaways to reconnect with your spouse20:61 – How being an entrepreneur creates unique marriage challenges22:19 – The power of mechanisms and calendars to protect marriage time25:15 – Why communication at home needs structure like in business26:16 – The creation of the “weekly coffee break” for better marriage communication27:23 - Dr. Kale is joined by Success Partner, Dr. Kendall Price, founder of Elevate Marketing and a practicing chiropractor who built his own million-dollar practice before helping others achieve similar success. With real-world experience and a focus on high-ROI, locally tailored marketing strategies, Dr. Price’s team goes beyond generating leads to build trust, increase show rates, and deliver measurable results. Recognized on the Inc. 5000 list, Elevate is a true partner in helping practices grow, thrive, and serve their communities. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Elevate Marketing please visit: www.goelevatemarketing.comSchedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Hiring and keeping great team members is one of the toughest challenges in practice growth. But what if you could access top-level talent offshore to free up your time, stabilize your business, and scale profitably? Dr. Stephen and Dr. Allen Miner dive into virtual chiropractic assistants (VCAs), remote teams, and how to strategically delegate so you can focus on the $500-an-hour CEO work that actually drives your practice forward.In this episode you will:Learn the difference between a virtual assistant, remote team, and AI botDiscover how to find highly skilled offshore talent for under $10/hourUnderstand how to delegate tasks without sacrificing qualitySee how top clinics use remote teams to boost productivity and profitGet practical steps to free yourself from day-to-day bottlenecksEpisode Highlights02:17 – The challenges of staffing and how Cairo Matchmakers was born from real practice struggles03:35 – Why finding and keeping great team members is crucial for clinic stability06:19 – How offshore talent offers skills and work ethic not easily found locally07:22 – The importance of leveraging your time as a CEO rather than brute force11:15 – Clarifying the difference between virtual assistants, remote teams, and AI12:37 – Using VCAs to collect practice data and improve decision-making14:29 – Hiring offshore talent for under $10/hour without payroll headaches18:40 – Examples of tasks you can delegate to remote assistants21:18 – How offshore EAs can help you manage AI tools and daily admin25:10 – Shifting from micromanaging to outcome-based leadership26:05 – Hiring people whose purpose is aligned with your business needs27:22 – Why offshore team members often outperform local hires29:48 – The four advantages of remote staffing: faster, safer, easier, cheaper30:43 – Quality concerns and how skilled remote staff can upgrade your clinic33:35 - Dr. Malcom is joined by Success partner, Dr. David Fletcher, from CLA Wealth. Discover how CLA’s advanced scanning technology helps chiropractic practices attract new patients, boost conversions, and improve retention. By making nervous system health visible and measurable, CLA gives practices powerful tools to communicate progress, set goals, and build long-term patient relationships. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about CLA Wealth please visit: https://insightcla.com/Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Most chiropractors didn’t get into practice to build real wealth - but that mindset might be exactly what’s holding you back.Dr. Stephen sits down with wealth strategist and longtime friend Garrett Gunderson to unpack the limiting beliefs around money that keep chiropractors from creating prosperity. From misbeliefs about scarcity and guilt to practical ways to improve your bottom line, this is a masterclass in shifting from financial survival to freedom. Garrett breaks down his money Personas, explains why “money follows value,” and challenges CEOs to stop playing not to lose and start building teams that win together.Walk away with new tools to think differently about growth, build real wealth through your business, and become the kind of CEO who’s financially fit, independent, and free.In this episode you will:Learn the 4-step value framework that fuels wealth creationDiscover the winning and losing money Personas—and which one you areShift from scarcity thinking to co-creation and collaborationSpot the financial mistakes holding back your profitabilityUnderstand how to reinvest in your team for exponential returnsEpisode Highlights01:50 – How Garrett entered the chiropractic world through a personal story and word-of-mouth02:53 – Chiropractors often lack financial education despite being brilliant clinicians05:03 – The 4-part value framework: create, deliver, add, and capture value07:01 – Why money is a reflection of energy and value—not something to fear or hoard09:14 – Two sides of scarcity: the miser/conservative vs. the striver/high-roller10:09 – CEOs must move from isolation to collaboration to scale their impact11:53 – Keeping the wrong team members blocks business growth and hurts your culture13:33 – Misers and mindful managers: how to shift from scarcity to abundance16:01 – How conservative planners can become strategic, effective CFOs16:56 – Strivers wear stress as a badge—creators rally people and build with value18:14 – High-rollers are exciting but dangerous—catalysts build vision and momentum20:12 – Every team needs diversity, but each Persona has a right role28:43 – Productivity without profitability? You might be stuck in the gap30:17 – The “Four I’s” to reclaim lost income: IRS, Interest, Investments, Insurance32:05 – Don’t build to sell—build a practice you don’t want to leave33:36 – Best ROI is reinvesting in your business, not chasing outside investments35:23 – Garrett’s three-part goal: financial fitness, independence, and freedom37:20 – Personal finance advice doesn’t apply to business owners—think like a CEO40:20 - Success Partner, Vanessa Lewis from Investorus sits down with Dr. Bobby to explain how their one-stop financial strategy firm helps chiropractors build real wealth. With services like money coaching, lending advice, property investment, and financial planning, they simplify the process through one dedicated strategist. Learn how you can save money, eliminate bad debt, and grow high-return portfolios without sacrificing time from your practice. Resources MentionedDM Garrett on Instagram at @GarrettBGunderson and send the word ‘Remarkable’ to get a free copy of his audiobook Money Unmasked, which also includes the Money Persona quiz.To learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Investorus please visit: www.investorus.com.au   Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

What does it take to double your practice, cut clinical hours in half, and build a team that thrives without you?This case study with Dr. Kris Arnold of Live Well Chiropractic reveals exactly how he transformed his high-performing but owner-reliant business into a scalable, system-driven practice. With guidance from The Remarkable Practice, Dr. Arnold moved from being the do-it-all doc to a confident CEO, growing from 400 weekly visits and $1M in collections to over 650 visits and $2.25M—with freedom, joy, and purpose intact.In this case study you will:Hear how Dr. Kris doubled revenue while working fewer hoursLearn the mindset shift from laborer to leaderUnderstand the difference between a caregiver and a business builder associateDiscover how he built a leadership team that runs the practiceGet insight into how data and KPIs drive decision-making and growthEpisode Highlights02:47 – Why Dr. Kris always valued coaching and how each stage brought him new growth03:54 – Where his practice was before TRP 400 visits/week $1M/year all referral-based04:40 – Dr. Stephen predicts they can double Dr. Kris is shocked but intrigued05:18 – Fast forward now at 650+ visits/week and $2.25M+ in collections05:34 – Cut clinical hours from 40+ to 15–18/week thanks to team growth06:51 – More vacations and confidence in the team to run without him07:17 – The shift to team-driven operations and letting go of doing it all07:54 – Team gratitude moment every team member said they were thankful to work there08:42 – Learning to lead instead of brute-force everything12:31 – Reframing the associate’s value from “not producing” to generating $485k/year13:32 – Key lesson not every associate is wired like the owner some value stability14:47 – Custom compensation models based on associate DNA15:33 – Realizing the yin-yang dynamic made them a stronger team17:31 – Assigning roles based on natural strengths unlocked major growth18:51 – Understanding caregiver business builder entrepreneur archetypes20:00 – Shifted from “have to see patients” to “get to see patients”21:14 – Mission-driven motivation “How can we 10x the miracles?”22:28 – Most valuable TRP resource using stats and vital signs to guide business decisions24:00 – Goal-setting and leveraging data transformed planning and performance24:49 – Regular team stat reviews now drive consistent improvement25:26 – The numbers represent people data leads to better stewardship and growth26:07 – Appreciation for TRP’s leadership and the example it sets for the profession26:28 - Coach Oz chats with Success Partner, Dr. Andrew Powell of Better Balance Orthotics, who shares his journey from struggling with flat feet to pioneering orthotics that truly improve posture, balance, and overall patient outcomes. Discover how these innovative orthotics go beyond traditional solutions—helping not just with foot pain but also with headaches, back issues, and fall prevention. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Better Balance please visit: https://betterbalanceorthotics.com/Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Ever wonder why some chiropractic practices thrive while others spin their wheels? It’s not the ideas, it’s what you do with them. Dr. Pete and Dr. Stephen share how to turn seasonal shifts into practice growth. They reveal how quarterly planning, team alignment, and reactivation campaigns help you serve more patients and hit your goals. You’ll walk away with clear strategies to organize your priorities, avoid summer slumps, and lead your team with confidence.In this episode you will:Learn how to prioritize ideas into actionable quarterly plansUnderstand the importance of seasonal rhythms for patient care and marketingGet practical tools to align your team and track progressDiscover why empathy and curiosity are leadership superpowersHear why reactivation campaigns can spark major growthEpisode Highlights01:51 - Ideas are easy, but implementation is where growth happens02:40 - Why seasonal awareness matters in practice planning05:55 - How CEOs should manage limited time, energy, focus, and money07:20 - Organizing ideas into action plans and assigning accountability09:24 - Keeping quarterly goals visible and front of mind10:03 - The importance of explaining priorities to the whole team12:32 - Empathy and curiosity as keys to patient and team connection13:34 - Why summer-to-fall is the perfect time for reactivation campaigns14:23 - Three essential tools: goals worksheet, project planner, accountability grid18:42 - Treating mid-year as halftime: reviewing wins and setting second-half priorities20:22 - Adjusting marketing and patient education to family and seasonal rhythms21:48 - Preventing summer slumps by proactively adjusting family schedules25:43 - How to run reactivation projects using your internal team26:11 - Outsourcing reactivation systems for maximum leverage26:59 - The urgency of acting now to capture third-quarter momentum27:22 - Dr. Chris sits down with Dr. Aaron Morris from Success Partner, Syntropy, to explore how their work is helping chiropractors elevate their adjusting skills. Learn how Syntropy seminars are transforming both new grads and seasoned practitioners by building confidence, preventing burnout, and driving better patient outcomes. Dr. Aaron shares they support continuous skill development which isn't optional for chiropractors who want to serve at the highest level. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Syntropy please visit: www.syntropychirotraining.comSchedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

You won’t believe what’s happened since we last heard from the Hughes Brothers in their first case study.In this follow-up episode, Dr. Michael and Dr. David Hughes return to share how they scaled from one clinic to five, doubling and even tripling revenue while building a multi-million dollar chiropractic enterprise. They reveal the systems, mindset shifts, and leadership strategies that fueled their explosive growth, plus the lessons they learned acquiring and integrating new practices. This is a behind-the-scenes look at what it really takes to scale big without sacrificing culture or care.In this follow-up you will:Learn the systems that help scale a chiropractic businessUnderstand how to evaluate practices before acquisitionHear how leadership roles drive growth and accountabilityDiscover why slowing down can help you speed up expansionGet tips on building a durable, profitable multi-clinic practiceEpisode Highlights01:30 – Their chiropractic origin story and why they chose this path at age 1405:29 – How overcoming learning disabilities shaped their determination08:00 – Why they invested in coaching even before acquiring their first practice10:09 – The turning point: committing fully to a new system and leadership shift12:29 – How changing their approach to patient conversations transformed conversions13:49 – Doubling to tripling their first clinic’s revenue and scaling to five clinics17:00 – How a daughter’s move led to their first out-of-state acquisition20:29 – Buying practices from retiring chiropractors and lessons learned21:39 – The critical role of hiring the right associate doctors for expansion23:19 – How metrics, KPIs, and dashboards keep multi-clinic operations aligned25:00 – Why slowing down to simplify and automate was key to scaling26:29 – How they choose which clinics to buy—and when to say no28:29 – The importance of knowing both the numbers and the patient relationships30:49 – Turning underperforming clinics into profitable, systemized practices34:09 – Their big goal: reaching 33 practices in the next five years35:15 - Success Partner, Vanessa Lewis from Investorus sits down with Dr. Bobby to explain how their one-stop financial strategy firm helps chiropractors build real wealth. With services like money coaching, lending advice, property investment, and financial planning, they simplify the process through one dedicated strategist. Learn how you can save money, eliminate bad debt, and grow high-return portfolios without sacrificing time from your practice. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Investorus please visit: www.investorus.com.au  Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Ready to stop running your practice on autopilot? In this raw, post-board-meeting debrief, Dr. Stephen and Dr. Pete reveal how their leadership team uses the BDA (Before-During-After) framework to drive clarity, boost team focus, and scale impact. You’ll hear why quarterly board meetings are essential for moving from operator to CEO, how to work on, not just in, your business, and the mindset shifts that unlock growth. If you want a more scalable, durable, and transferable practice, this episode will show you what it takes.In this episode you will:Learn how to apply the BDA framework to optimize your practiceUnderstand the power of working on vs. in your businessDiscover why quarterly board meetings matter for long-term successHear how to increase team focus and accountabilityGet tips for leading creative, breakthrough conversations with your teamEpisode Highlights2:17 — They come straight from a two-day board meeting, sharing raw insights.3:01 — Reflecting on the value of recording after the meeting for fresh takeaways.4:25 — Explaining the BDA framework and how it shapes productive meetings.6:20 — Applying BDA not just in business but in personal life, like fitness.8:01 — Why before, during, and after work each holds equal value for outcomes.12:25 — The shift from working in the business to working on and above it.13:30 — Why small teams or solo chiropractors should still prioritize board meetings.14:23 — How to set up a half- or full-day session to plan with your team.14:49 — Using a facilitator or business coach to get the most out of meetings.15:32 — Radical thinking exercises that unlocked new energy and ideas.16:45 — Breaking through limiting beliefs and embracing doing things differently.18:27 — Stretching team creativity to spark problem-solving and breakthroughs.20:07 — Moving from being the machine to building and eventually selling it.21:51 — Using metrics like net momentum to track impact and progress.23:26 — The CEO’s role in casting vision and connecting growth to purpose.24:13 - Dr. Pete interviews Glen David of Davlen Design, a Success Partner known for transforming chiropractic clinics through optimized space and workflow. Glen shares how their family-run company has helped over 6,500 practices improve function, efficiency, and revenue. From designing new offices to reworking existing spaces, they help chiropractors reduce waste, boost productivity, and increase capacity—without expanding square footage. With deep experience and chiropractic-specific systems, Davlen Designs makes it easier for teams to serve more patients, save time, and grow sustainably.Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Davlen Design please visit: https://www.davlendesign.com/Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

What happens when a thriving practice hits a ceiling? In this case study with Dr. Michael Graybar of Graybar Chiropractic & Rehab reveals how he turned personal burnout and professional stagnation into a launchpad for growth.You'll hear how Dr. Michael scaled his multi-clinic operation from $1.6M to $3.3M in annual revenue, restructured his leadership team, and created a business that thrives—even when he's not in the building. This transformation wasn’t just operational—it restored his marriage, his energy, and his vision for the future.In this case study you will:See how Graybar Chiropractic & Rehab went from plateaued to thrivingLearn how systems and roles replaced a personality-driven modelHear what changed when Dr. Graybar stepped fully into the CEO roleUnderstand how to stabilize staff, reduce turnover, and scale sustainablyGet clarity on the three hats every practice owner must wear to grow rightEpisode Highlights01:12 — Introduces personal and practice struggles before joining TRP02:10 — Practice had been stagnant at $1.6M with no clear direction02:44 — Lack of clarity spilled into home life and affected marriage03:26 — Practices were "good" on paper, but lacked fulfillment and growth04:17 — Joined TRP in 2018 and received holistic support, not just business coaching04:51 — Five years later: practice volume and profitability drastically increased05:13 — Clinics now exceed 1300 visits/week, smallest clinic matches former largest07:35 — Revenue climbed to $3.3M–$3.4M across three clinics08:28 — Letting go of operator role was essential to create durability09:39 — Replaced personality-based model with system-based structure11:03 — Introduced new patient advocates and clear staff roles11:44 — Reorganized leadership with one COO to eliminate internal competition14:42 — Staff turnover reduced by improving clarity and workplace culture18:38 — Initial resistance: tried to “sneak” into CEO role without team noticing20:05 — Weekly CEO time created to plan, lead, and maintain personal balance22:24 — Balancing three roles: chiropractor, CEO, and business owner23:43 — Importance of working above the business, not just in or on it25:54 — Advice to his past self: trust the process and commit fully to TRP28:01 — Coach Oz chats with Success Partner, Dr. Andrew Powell of Better Balance Orthotics, who shares his journey from struggling with flat feet to pioneering orthotics that truly improve posture, balance, and overall patient outcomes. Discover how these innovative orthotics go beyond traditional solutions—helping not just with foot pain but also with headaches, back issues, and fall prevention.  Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Dr. Stephen shares the real-world challenges and wins from launching Bonfire Wellness, a new family-run wellness center focused on recovery, vitality, and longevity. In this episode, he unpacks lessons from the first six months of operating the business, including what went right, what went wrong, and what he’d do differently. From a costly $350,000 contract mistake to retraining ICU nurses in inside-out health principles, Dr. Stephen breaks down the difference between owning a business and operating one. He also gives a clear view into what happens when chiropractic philosophy is applied to a non-chiropractic venture.In this episode you will:Learn how to apply the Five Domains to a wellness startupAvoid costly legal oversights during buildout and hiringDiscover how to onboard medical staff into a vitalistic health modelHear how strong messaging shapes marketing and salesUnderstand the shift from hands-on operator to strategic ownerEpisode Highlights1:37 – Introduction to Bonfire Wellness and the inspiration behind its launch4:40 – Why lifestyle alignment is essential to wellness and not just weekly adjustments6:44 – The decision to shelve Bonfire in the past and focus on one business8:17 – Lessons on wealth building and the myth of running multiple businesses10:09 – How Dr. Stephen's family became co-founders of Bonfire Wellness13:19 – Full family involvement and the leadership roles within the business16:19 – Lessons learned from buildout mistakes and overspending19:03 – How one missed contract detail cost $350,000 and what to do differently21:08 – Using credit instead of SBA financing and the impact on cash flow22:39 – Shifting ICU-trained nurses into a vitalistic model of care24:57 – Why the education of the team was the most critical investment25:52 – Building the brand with referrals, internal, and external marketing26:45 – The role of SEO and digital ads in a modern wellness center28:10 – Future plans for diagnostics, business roles, and financial systems29:52 – Operationalizing and professionalizing a new business from day one31:24 – Vision for multi-site growth and what’s next for Bonfire Wellness32:30 - Dr. Chris is joined by Success Partner, Dr. Jeff Langmaid of The Smart Chiropractor to discuss Patient Pilot, a reactivation tool designed to bring past patients back into care. The system sends short, personalized emails that match the voice of the practice, tracks engagement in real time, and builds smart recall lists for more efficient outreach. Discover why reactivation should be a core focus for any growth-minded chiropractor. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about The Smart Chiropractor please visit: https://thesmartchiropractor.com/Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

What happens when two driven twin-brothers stop playing small and go all-in on their vision?Dr. Stephen sits down with Dr. Michael and Dr. David Hughes to unpack how they transformed Gateway Family Chiropractic from a modest local practice into a multi-million-dollar, multi-location enterprise utilizing the TRP System. They talk about moving from indecision to clarity, from being coached to becoming leaders, and from holding onto old systems to embracing a scalable business model through The Remarkable Practice. This episode is Part 1 of the Hughes Brothers story, Part 2 will tell of the incredible acquisition-driven expansion of the Hughes Empire utilizing the TRP Systems.  Their story offers a real-life look at the power of commitment, the importance of alignment in leadership, and the role systems play in sustainable growth.In this Case Study you will:Hear why their old coaching program couldn’t keep up with their VisionLearn how implementing TRP systems helped them double their practiceUnderstand the role of the COO in operational breakthroughsDiscover how they’re creating long-term succession with their familyGet inspired by their plans to expand across Colorado and Texas Episode Highlights01:23 – What caused them to leave their original coaching program and start looking elsewhere04:07 – Why their first encounter with TRP felt overwhelming—and how they handled it04:40 – The decision they made that shifted everything in their business trajectory05:47 – A surprising leadership move that helped them finally implement what mattered06:34 – What happened when they invited their whole team into the training process07:25 – The revenue story behind their growth and the numbers they saw at each stage10:01 – The personal values that influenced who they chose to work with12:25 – How the next generation of their family is getting involved in the business14:19 – What one family member secretly aspires to become in the TRP ecosystem15:13 – How they’re navigating acquisitions—and what they look for in potential opportunities17:42 – What they’re doing now to make sure they always have great people in place18:44 – A unique online strategy they’re using to attract top-tier chiropractic talent19:06 – How they reframe hiring so it becomes a powerful form of marketing20:12 – Where they’re expanding next and how they’re making it sustainable21:37 – The unexpected source of inspiration that shaped their multi-location vision26:14 – What challenge they’re facing now and how they’re preparing to solve it28:46 – What they’d tell their earlier selves before joining TRP31:49 – Why they believe growth never stops—and how TRP keeps up with them33:15 – What surprised them about the values running beneath TRP’s business systems34:45 - Success Partner, Dr. Erik Kowalke, founder and CEO of SKED joins Dr. Chris to discuss how technology is transforming chiropractic care. Dr. Erik shares how SKED simplifies patient communication, reduces missed appointments, and helps practices increase their impact. Tune in to learn how SKED’s innovative solutions can streamline your operations and help spread the power of chiropractic further than ever before. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about SKED please visit: https://sked.lifeSchedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.

Most chiropractors train their teams too little—or too late. This episode changes that.Discover why training isn’t just another checkbox but the highest-return activity in your practice. Drs. Pete and Stephen unpack how training builds culture, develops A-players, and multiplies your business impact. They break down their six-sided framework for business health (hint: it's not just about systems) and show how CEOs who prioritize training lead practices that thrive.In this episode, you will:Learn why training is your #1 return on investment activity.Understand the Rubik’s Cube framework for solving business complexity.Discover how to identify and keep A-players through training culture.See why energy and crucial communication drive team performance.Get a simple four-step training format you can implement today.Episode Highlights01:44 – Why training delivers the greatest ROI in chiropractic businesses and how to adopt a training-first mindset.06:17 – The vitalistic reason behind training: why lives in your community literally depend on it.08:10 – A breakdown of the Rubik’s Cube framework and how to troubleshoot your business using six key domains.09:45 – How to structure your clinic culture so patient care happens between training—not the other way around.12:34 – What to look for when hiring and placing the right people in the right roles for the right work.17:16 – How to own your energy as CEO and why energy is always the leading indicator of your business performance.18:23 – The five crucial communications every team must hear often to stay aligned, focused, and growing.19:16 – How to spot an A-player: they don’t tolerate training—they crave it and require it to thrive.22:41 – Equipping vs. developing vs. empowering your team and why each one must be intentional.25:03 – A 4-step training model: Tell me, Show me, Allow me, Direct me—how to structure training that sticks.28:48 – How to create a safe environment where your team can fail, learn, and grow through roleplay.30:09 – The mindset shift from operator to CEO: train your team so they can build your business, not just do tasks.31:37 – Why skipping training costs you more in pain and frustration than time ever will.32:33 – Comparing returns: stock market vs. real estate vs. training your team—where you’ll get the highest ROI.33:58 – Why marketing comes second to team training when it comes to growing your business and impact.35:02 - Success Partner, Dr. Erik Kowalke, founder and CEO of SKED joins Dr. Chris to discuss how technology is transforming chiropractic care. Dr. Erik shares how SKED simplifies patient communication, reduces missed appointments, and helps practices increase their impact. Tune in to learn how SKED’s innovative solutions can streamline your operations and help spread the power of chiropractic further than ever before. Resources MentionedDownload your copy of the Troubleshooting Form here: https://theremarkablepractice.com/podcast-ep313-troubleshootingTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoFor more information about SKED please visit: https://sked.life/Schedule a Brainstorming call with Dr. PeteFollow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt  Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg  Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.