The Remarkable Channel

Welcome to the second episode of Beyond the Creative! In each episode, we'll be reverse-engineering and dissecting video ads from around the world to go beyond the creative and dive into what core marketing principles are at play.Today we're breaking down two wins from Cannes Lions 2022, looking at the common trends at this year's awards, and seeing what we can learn from what's being put out in the industry. Featuring:- 'Super. Human. | Tokyo 2020 Paralympic Games Trailer' from channel 4- 'Vax, Wax & Chillax' from Coors LightSubscribe to The Remarkable Channel podcast to be the first to know when new episodes drop! theremarkablechannel.tvHosted by Jonathan English and Chomoi Picho-OwinyProduced by Nicole Driver and Emily MaloneGraphics and Animation by Sean LeeEdited by Jon Raittwww.skeletonproductions.com

Welcome to the first episode of Beyond the Creative! In each episode, we'll be reverse-engineering and dissecting video ads from around the world to go beyond the creative and dive into what core marketing principles are at play.This is where we'll be exposing the daily conversations we have about campaigns we think are interesting, insightful or different. But this isn’t just about us giving our opinions — each episode we’ll ground those opinions against creative principles that we use every day.So, if you’re curious about marketing as a service, behavioural design and the importance of audience insights, you’re in great company.This is Beyond the Creative, our way of learning, growing and ultimately fuelling our never-ending quest for delivering powerful creative that changes what people think, feel and do. Today, we're breaking down two disruptive video ads from WeTransfer and (yep, you guessed it) Coinbase. Couldn't resist talking about that bouncing QR code.  Subscribe to The Remarkable Channel podcast to be the first to know when new episodes drop! Hosted by Jonathan English and Chomoi Picho-OwinyProduced by Nicole Driver and Emily MaloneGraphics and Animation by Sean LeeEdited by Jon Raittwww.skeletonproductions.com