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The Remarkable Project

Author: Jay Tinkler

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The Remarkable Project helps business owners, optimisers and curious marketers to push past the "same-same" world of marketing into a world of unexpected customer experiences, word-of-mouth and a more compounded approach to marketing. Each episode weaves the path that experts including scientists, entrepreneurs, creatives, innovators and more, have used to build businesses that people feel compelled to talk about. Come and join the journey if you have been asking:- How to improve word of mouth for a small business- How do I improve my customer experiences?- What tools should I use for building a community?- How do I write a marketing plan around word of mouth?- How do I change my sales to have greater impact?- How do I measure Word of Mouth in my business?
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In this episode of The Remarkable Project Jay speaks with Leigh Anderson, a seasoned paramedic as well as an author, broadcaster and thought-leader on the topic of thriving in high-stress, unpredictable situations. They unpack why the power of a pause can be so significant in any situation, how self-leadership is key to responding calmly and creatively, and what’s happening at a biological level during high-pressure happenings.Leigh Anderson is an accomplished paramedic with 15 years of operational experience also an accomplished author, Podcaster and speaker on the subject of optimal performance.Outside of an ambulance, Leigh has a keen desire to improve the human experience of stress to set people up to flourish. He has a Bachelor of Paramedic Science and a Graduate Certificate of Emergency Health and has lectured and tutored at university level, as well as being a peer reviewer of scientific journal articles.His new book 'The Paramedic Mindset' attempts to answer the question of why some people flourish in high-stress situations, while others flounder, feeling overwhelmed or discouraged? How do some remain calm under pressure, where others succumb to stress? The difference, Leigh concludes, is in mindset.Leigh is based in Queensland, Australia.Remarkable TakeawaysWhy the power of a pause can be so significant in any situation.How self-leadership is key to responding calmly and creativelyWhat’s happening at a biological level during high-pressure happenings?Connect with Leigh=Find him on LinkedInLearn more about The Paramedic Mindset via his website
In this episode of The Remarkable Project Jay speaks with Faruk Heplevent, a celebrated creative force in the automotive marketing industry, about why cutting-edge technology can allow even industries steeped in tradition to be revolutionised, how creative minds adapt and thrive in an ever-evolving landscape, and the importance of focusing on one's strengths even when diversification comes calling.Faruk Heplevent is a formidable force in the automotive marketing industry, and one who has been playing at the intersection of technology and creativity for over two decades.In 1990, he began assisting professional photographers, first with still life before advancing to advertising and car photography. By 1999, Faruk was working for major car brands, creating stunning visuals to capture the public’s imagination.In 2007, he founded The Scope - an innovative company that uses cutting-edge CGI technology to create incredible images for vehicle launches and advertisements. Not only did he coin the term CG photography (using computer software to take pictures), but in 2022 his team published Scope City, a fully computer-generated city-building tool intended to deliver top-notch work on time.Working for brands like Audi, BMW, Tesla, Li Auto, Nio, Chrysler, Lincoln, Hyundai, Genesis, VW, Renault and Toyota – and earning awards like Cannes Lions along the way – Faruk is an undisputed leader in this field.When he’s not busy bringing his incredible visions into reality, Faruk loves making memories together with his wife and four sons in Hamburg, Germany.Remarkable TakeawaysWhy cutting-edge technology is increasingly allowing even industries steeped in tradition to be revolutionised.How creative minds can plot a path towards success by adapting and thriving in an ever-evolving landscape.The importance of focusing on one's strengths even when diversification comes calling.Connect with FarukFind him on LinkedInLearn more about The Scope Studio via their website and follow them on Instagram 
In this episode of The Remarkable Project Jay speaks with force-of-nature facilitator, speaker and CEO of Impactful Presenters, Cat Matson, about why effective communication is rarely about the perfect words, how meeting an audience where they’re at can unlock untapped potential in conversations, and the importance of authentically personalised storytelling in building trust.Cat Matson is the CEO and lead facilitator of Impactful Presenters, a business which empowers founders, owners and community leaders to speak with confidence, authority, authenticity and impact. A popular and accomplished speaker, MC and moderator, Cat is known for her straight-talking, 'realness' and extracting 'the juice' from her clients.Describing herself as a 'Mistress-of-all-Trades', Cat has worked in both the private and public sectors, in small and large business and in virtually every industry. She has advised Mayors and CEOs; developed city-shaping strategies; interviewed extraordinary industry leaders from social enterprise to deep tech and everything in between; and helped small business owners understand how to capitalise on the trends of digital transformation and innovation.She is the host of the Speaking with Confidence with Cat Matson Podcast, likes to 'work out loud' so others can learn from her experiences, enjoys her coffees strong and black and her martinis stirred and dirty.Remarkably TakeawaysWhy impactful communication isn’t about the perfect words, but about finding meaningful ways to connect.How taking the time to understand an audience and meeting them where they’re at can unlock untapped potential in conversations.The importance of building trust by baking authentic personal experience and storytelling into every interactionConnect with CatFind her on LinkedInFollow her on InstagramLearn more about Impactful Presenters via their website 
In this episode of The Remarkable Project Jay speaks with behavioural scientist, CEO, author and speaker Nuala Walsh, about why ego often hijacks decision-making, how to harness “decision friction”, and the key ways organisations can encourage and nurture customer loyalty.Nuala is an independent non-executive director, behavioural scientist, visiting fellow at the London School of Economics and author of Tune In: How to Make Smarter Decisions In a Noisy World.Recognised among the 100 Most Influential Women in Finance, she spent three decades in global asset management with Blackrock, Merrill Lynch and Standard Life Aberdeen as Chief Marketing Officer. As MindEquity CEO, she advises blue-chip companies, human rights and sports organisations.Holding multiple board roles, appointments include President of the Harvard Club of Ireland; Non-Executive Director at the British & Irish Lions; Chair of the Innocence Project London; Council Member at The Football Association; Advisor at World Athletics; Founding Director of the Global Association of Behavioural Scientists; and former Vice-Chair of UN Women (UK).A TEDx speaker, Nuala publishes in Forbes, Inc, HBR and Psychology Today, with insights featured from the Financial Times to Fox Business.Remarkable Takeaways Why ego can be such a derailer of effective decision-making.How strategic decisions require consciously slowing down and assessing biases in order to navigate “decision friction”.The four ways to give people a reason to not only do business with you but stay loyal over time.Connect with Nuala Find her on LinkedinFollow her on XLearn more about her work and other endeavours via her website 
In this episode of The Remarkable Project Jay speaks with author, speaker and founder Kristi Herold, who as CEO of JAM champions the culture and connections which can be built through play, about why welcoming a playful culture can be so powerful for adults as well as children, how meaningful guarantees can help build trust and team happiness drives great customer service, and ways to systemise the benefits of letting your guard down around colleagues and connections.Kristi Herold helps people connect and companies unlock profit through play. Her vision is to get 1 million people playing annually. She is the founder and CEO of JAM, one of the world’s largest adult recreational sports league providers as well as a team of PLAYmakers who help corporate cultures thrive.JAM has connected millions of people from all walks of life, through play since its inception in 1996, with its sports leagues operating in 12 different cities across Canada and the USA. The company has produced and delivered over 3,500 corporate events, connecting hundreds of thousands of people through play in over 30 different countries. Today JAM offers a wide range of virtual, hybrid and in-person play-based team building and learning experiences designed to help corporate cultures thrive.In addition to her role at JAM, Kristi authored ‘It Pays to PLAY – How Play Improves Business Culture’, consults to businesses on creating thriving workplace cultures, and is a sought-after keynote speaker. She is also passionate about the power of play for all ages, as well as giving back to her community. In 2019, Kristi and her team founded national not-for-profit Keep Playing Kids, in order to help ensure children from lower economic communities have free access to organised sports regardless of gender, skill level or family income.Kristi has been featured in Forbes and Fast Company, was named to the esteemed “Canada’s Top 100 Most Powerful Women”, was a top three finalist in the Canadian Women Entrepreneur Awards, and is the proud recipient of the North American Sport & Social Industry Association’s Industry Impact Award. She was also awarded the Governor General’s “Queen’s Diamond Jubilee” in recognition of her contribution to giving back to community. JAM has been certified as a “Great Places to Work – Canada” as well as being named one of the “Best Remote Startups” to work for.Remarkable TakeawaysWhy welcoming a playful culture can be so powerful for adults as well as children – literally lifesaving in some instances.How meaningful guarantees can help build trust with your customers, and how true team happiness drives external service quality.The sometimes unexpected upsides of letting your guard down around colleagues and connections, and how to encourage this in a systemised manner.Connect with KristiPurchase her book hereFind her on LinkedinLearn more about her work and other endeavours via her website 
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