In the last episode I explained how lawyers can leverage the time and money they are already putting into local seminars to create more referrals. In this episode, I explain the marketing and philosophy behind running a seminar to teach lawyers how to do ERISA long-term disability cases. We charged $8,000 per firm for the sold-out seminar, but this was about a lot more than creating a short seminar and making almost six-figure from those couple of days. This was really about creating an event...
In this episode, Ben Glass and Eddie Hanline discuss the field of paid digital marketing for lawyers. Is Ben anti-paid digital advertising while Eddie is the paid digital guy?Which is harder? Generating a lead or dealing with everything that comes after the lead is generated?How Eddie jumpstarted his wife's personal injury practice.It is really possible to scale a practice 200% in a year?Does Google really favor ads purchased by agencies over individual firms?Calculating Return on Adver...
Most lawyers are dissatisfied with the leads and clients that their marketing dollars produce. When they come to us for coaching, this is almost always their "major issue." When we ask, "Do you record your calls and listen to what your team is saying to people about you?" the answer is almost uniformly "no." You should be listening to your calls. Pre-pandemic BenGlassLaw used a virtual answering service for after-hours, on weekends, and when we were in team meetings. They were good until th...
In this episode, you get to listen to one of Ben's coaching calls with two lawyers running a small contingent fee law firm. They are frustrated by the constant bombardment of emails and phone calls from marketers all having "the solution" to their marketing problems. Topics include: Ben's superpower with helping small law firms get more cases, make more money and still get home in time for dinner;What you want potential clients to see when they read your online reviews (it's no...
Gyi Tsakalakis is one of America's greats in digital marketing for lawyers. But it's almost unfair to include the limiter "digital." Gyi understands marketing! He also understands that the internet is a media through which lawyers market. It's one media amongst many. Our discussion topics include: Steps to take if you have just started your own law firm and are starting your marketing program, including digital, from scratch;Why the habit of putting value into the world, first, matters;What n...
Ben Glass has written over 20 books, ranging from the "Ultimate Guide to Car Accident Cases in Virginia," to mindset books available only to his clients and friends ("The Live Life Big Journal") and even a book for Teenage Soccer Referees. Today he and Michael DeLon (PaperBack Expert) discuss Visioning for your life even when you don't have a clue as to how you will get there;How to create a book without writing a word;How Ben's very first book was actually created and "published";The powe...
"Literally, from day one for us, and we use Intaker both at the Ben Glass Law website and at the Great Legal Marketing website. It, it has worked. And what we like about it is that we have designed, it's AI with thinking, with human thinking to create an extraordinary experience for the consumer who is shopping for an attorney online." -- -- Ben Glass This is the amazing story of how an idea for a new kind of chat software in legal came to be, and how the company, Intaker is starting to domi...
This is a classic presentation from at Great Legal Marketing Summit. Listen to this one for marketing principles and ask yourself "am I still falling for all those lies the Marketing Vultures are telling me to make a sale?" Hopefully not! On this episode: The Ben Glass backstory. How I fell for marketing vulture tricks early on The $299 investment that changed my life. How I marketed when I had no money What you must do once the marketing starts working very well Have an interesting story...
Ashley Rawlins (aka "Car Crash Ash") spent the first eight months of her legal career as the managing partner in a law firm she soon discovered was living in the world of unethical conduct. Disgusted by what she saw, she walked out - without a business plan but with a fierce determination to succeed and to build a practice where the client is well-served. She's now famous in San Diego, building what is in large part a low overhead, tightly managed, and profitable law firm, doing work she lov...
According to many reports, most lawyers just aren't all that happy with their lives. Many don't make a lot of money, hate the work they do, don't like the teams the have hired, and are doing work for clients they don't like. That life is miserable yet the "leaders" in the profession largely don't have a good answer to this, preferring the "well, you knew what you were signing up for when you went to law school, didn't you" argument. Lawyers should be building their own empires and putting the...
Another classic from the Great Legal Marketing vault. A discussion with long-time GLM members Rep and Simone DeLoach and Rep's experience coming into his father's very well-established law firm in Florida and making his own mark on the world. We talk about print newsletters, seminars and webinars and the whole experience of coming into a law firm owned by one of your parents. We also discuss the eternal question of "just how much do I disclose to associates who are working for me about the in...
Harvard-trained surgeon. Sustainability expert. Marathoner. Points-and-miles strategist. Dr. Kelly Wright is redefining what it means to live a full, balanced life. In this episode, Ben Glass sits down with Dr. Wright — Director of Minimally Invasive Gynecologic Surgery at Cedars-Sinai and founder of Points and Miles Doc — to explore how high achievers can fight burnout, build better boundaries, and use the power of travel to recharge and stay inspired. They unpack: How doctors (and law...
In this raw and revealing episode of the Renegade Lawyer Podcast, Ben Glass shares audio from a live Great Legal Marketing Summit - Mastermind panel discussion where members open up about one of the most difficult parts of running a law firm: building (and rebuilding) your team. You’ll hear directly from a GLM member who fired her entire staff—twice—to get the right people in the right seats. Another member shares how he's seen as “mean” inside the mastermind, but viewed as “mom” inside his f...
In this eye-opening conversation, Ben sits down with Dr. Julia Myers—pharmacist, national speaker, and founder of Generational Wisdom—to unpack the intersection of wealth, parenting, and legacy. Dr. Myers helps high-achieving families wrestle with the big questions: “How do I talk to my kids about money?”“Am I leaving them a blessing… or a burden?”“What does ‘fair’ really mean when it comes to inheritance?”“What happens to everything I’ve built after I’m gone?”Julia’s journey from pharmacy le...
In this episode of the Renegade Lawyer Podcast, Ben Glass shares a grassroots referral strategy that brought in a 5,900% ROI—and invites you to steal it. In Chapter 18 of Renegade Lawyer Marketing, you'll hear how a $600 direct mail campaign to local chiropractors turned into $36,000 of revenue in the first week alone. Ben breaks down exactly how he: Identified referral partners' biggest pain pointsLaunched a targeted, personalized outreach campaignBuilt trust over lunch—without pitchingCreat...
In this episode of The Renegade Lawyer Podcast, we continue the audiobook version of Renegade Lawyer Marketing with Chapter 17: Your One-Chapter Marketing Bible. Ben Glass outlines the five essential systems every law firm must master to stop playing small and start running a true business—not just a job. Whether you're a solo practitioner or managing a team of 20, these systems form the foundation of a happy, high-performing, client-attracting law firm. You’ll learn: How to create a Client A...
In this episode, Ben sits down with Sejal Patel—author of Rainmaker Unleashed and founder of Sage Ivy Consulting—to dive into the high-stakes world of client acquisition and relationship marketing inside Big Law. Sejal shares insights from 25+ years of experience helping partners grow sustainable books of business in a world where trust, not just talent, determines who keeps their seat at the table. They unpack: What "de-equitization" means and how the Big Law model is changingWhy lawyers str...
What if success wasn’t about doing more—but about doing less, better? In this powerful conversation, Ben Glass sits down with Dr. Dawn Baker—board-certified anesthesiologist, author of Lean Out, and one of the featured speakers at the upcoming White Coat Investor Conference 2026. From climbing mountains and living off-grid to redefining the metrics of professional fulfillment, Dr. Baker shares her deeply personal journey from medical burnout to designing a life rooted in clarity, values, and ...
What if you could turn a misunderstood, underserved niche into a multi-million-dollar engine for your law firm? In this episode, Ben Glass shares a behind-the-scenes recording from a premium, no-CLE seminar where he taught a dozen firms the foundations of his ERISA long-term disability (LTD) practice. This is the same system that generates over $1M in recurring revenue—and another $1M from new cases—each year for Ben Glass Law. Listen in to learn: How Ben scaled the practice using systems, tr...
What if radical ownership—not luck, not hustle—was the real secret to building a practice (and life) you actually want? In this third installment of a four-part series, Ben Glass delivers a powerful, practical session on designing your law firm and life around clarity, personal responsibility, and strategic marketing. This one was recorded live with the Great Legal Marketing community—and it’s packed with wisdom. You’ll hear: Why “the world owes you nothing” is actually the most liberating mi...