EPISODE SUMMARYIf you’re tired of feeling like sales only happen when you’re “on” or in launch mode, this episode is your new operating system. Chelsea breaks down the three types of platforms you actually need in your business for easier, more sustainable evergreen sales: a visibility focused channel, a long form trust focused channel, and an owned sales focused channel. You’ll learn how each one works, how they fit together, and how to stop treating every platform like it has the same job so you can sell more consistently without having to post your soul on Instagram every day.IN THIS EPISODE YOU’LL LEARN…What “evergreen sales” really means in 2025/2026 and why it is not the same as passive incomeThe three channels every service-based business needs: visibility focused, long form trust focused, and owned sales focusedHow to choose the right primary visibility platform for your energy, offers, and business modelWhy long form content (podcast, YouTube, Substack, blog) is essential for building deep trust in a “trust recession”The real job of your email list and why it should be your main sales channelHow to think about repurposing content based on the job of each platform instead of copy-pasting the same post everywhereWhy relying only on launches keeps you stuck in pressure cycles and makes marketing feel more chaotic than it needs toKEY TAKEAWAYS AND CONCEPTSEvergreen Sales: selling your offers consistently throughout the year without relying on launches, discounts, or constant bonusesTrust Recession: your buyers need more time, depth, and proof before they purchase, which means you need better systems for trust, not louder launchesVisibility Focused Channel: a platform whose main job is to get you in front of new-to-you people regularly (Threads, Instagram, TikTok, podcast guesting, etc.)Long Form Trust Focused Channel: a space where people can experience the depth of your thinking and frameworks (podcast, YouTube, Substack, blog)Owned Sales Focused Channel: usually your email list, where you can sell directly, consistently, and on your own termsExperiential Trust Building: giving people a “deluxe sample” of your work so they can try your methods and see if your way of thinking fits themPurposeful Repurposing: shaping each piece of content to match the specific job of the platform instead of blasting the same message everywhereAPPLY THIS TODAY...Name your three channels:What is your current visibility focused channel?What is (or will be) your long form trust focused channel?What is your owned sales focused channel?Audit your content: Where are you treating every platform like it has the same job and the same CTA?Pick one visibility focused platform to prioritize and commit to it. Post 3–5 pieces that focus on opinions, angles, and human connection, then point people to either your podcast/long form content or your email list.Create or publish one long form trust building asset (a podcast episode, YouTube video, Substack essay, or blog) that walks people through a core framework or way you think.Send one email from your owned sales channel that clearly talks about one offer, why it matters now, and how to work with you.WORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit
This is part five of my limited series, Emotions Are Expensive: the emotional cost of doing business and how to stop paying it.In Emotions Are Expensive, we’re digging into the five biggest feels that keep founders spinning out, riding emotional highs and lows around launch goals and marketing metrics, and dancing in and out of burnout land.Each week, I send an essay and resources on one of these big feels on Tuesdays, followed by a complementary podcast on The Resonance Effect every Friday. Emails are the theory. Podcasts are the practice — how to actually work with and digest each emotion.Click here to read the essay on sales panic and get on my list.EPISODE OVERVIEWIn the final part of this series, we dig into sales panic — that moment mid-launch or mid-campaign when you look at the numbers and think, “Oh no… it’s not working.”We unpack why even the most seasoned founders slip into panic when open rates dip, clicks stall, or sales feel slow — and why this reaction is universal, predictable, and totally human.Then we shift into the deeper work: increasing your capacity to experience those moments without reacting in ways that sabotage your plan.You’ll learn how to reframe your relationship to sales data, support your nervous system inside the “it’s not working” moment, and adopt beliefs that keep you steady enough to learn, adjust, and continue selling effectively.This episode includes a guided nervous system practice to expand your tolerance for sales panic and help you access better problem-solving instead of spiraling.IN THIS EPISODE YOU’LL LEARN…What sales panic actually is and why every founder experiences itHow external data (or lack of it) triggers internal survival responsesWhy your brain can’t make smart decisions from panicHow “I win or I learn” becomes a strategic sales advantageWhy “it’s not over till it’s over” is a powerful lens during launchesHow to zoom out to quarterly or yearly revenue instead of over-weighting one day or one data pointA guided practice to expand your nervous system capacity for sales dips and slow momentsHow to access clear thinking, problem-solving, and messaging when you’re no longer reacting from fearKEY TAKEAWAYS AND CONCEPTSSales Panic: the “it’s not working” moment triggered by dips in sales, clicks, opens, or repliesCapacity Building: you can train your system to feel panic without reactingData ≠ Danger: your body responds as if sales dips threaten survival; the work is decoupling the twoI Win or I Learn: a belief that stabilizes your capacity to read data neutrallyIt’s Not Over Till It’s Over: time expands when you stop catastrophizing early dataWide-Lens Thinking: zooming out to quarterly/yearly revenue protects you from reactive decisionsBetter Decisions Come From Regulation: nervous system safety is what unlocks real strategyWORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit
This is part four of my limited series, Emotions Are Expensive: the emotional cost of doing business and how to stop paying it.In Emotions Are Expensive, we’re digging into the five biggest feels that keep founders spinning out, riding emotional highs and lows around launch goals and marketing metrics, and dancing in and out of burnout land.Each week, I send an essay and resources on one of these big feels on Tuesdays, followed by a complementary podcast on The Resonance Effect every Friday. Emails are the theory. Podcasts are the practice, as in how to actually work with and digest each emotion.Click here to read the essay on offer burnout and get on my list.EPISODE OVERVIEWIn part four, we dig into offer burnout — that “I would rather eat bugs than sell this one more time” feeling. We look at why boredom, dopamine hits, and shiny object syndrome pull you away from consistent sales, and how to build the capacity to sit with low responses without blowing up your plan. You’ll reconnect to the original spark behind your offer, the real people it serves, and the results it creates, then use that energy to find fresh angles without pivoting every five minutes. This episode includes a guided reflection to help you fall back in love with your offer and generate five new ways to talk about it.IN THIS EPISODE YOU’LL LEARN…What offer burnout actually is and why it shows up when internal boredom meets low external validationHow dopamine chasing and shiny object syndrome quietly tax your revenueWhy “being bored and keeping going” is a real business skillA step-by-step practice to rekindle desire for your offer and reconnect to your best-fit buyerHow to turn that reconnection into concrete messaging angles you can use this weekKEY TAKEAWAYS AND CONCEPTSOffer Burnout: boredom inside your echo chamber plus lack of short-term proofShiny Object Syndrome: expensive pivots that trade novelty for momentumCapacity Building: increase tolerance for boredom and low replies before you change the planDate Your Offer: treat this as a relationship that needs tending, not a product you abandonFall Back in Love: remember the origin moment, the person it serves, and the results it createsFive-New-Angles Exercise: use the practice to create five fresh, specific ways to talk about the same offerTRY-IT-TODAY PROMPTS…Use these in order. Speak your answers out loud or journal them.Name the problem in the relationship. What exactly feels off right now: hatred, misalignment, or simple boredomRemember the origin moment. Where were you when this offer clicked; what did it feel like in your body; what ideas were flowingWho is this really for? Name the person or people; why it matters for them; what potential you can see that they may notMap features to outcomes. For each component, what does it give them; what pain does it remove; what desire does it realizeFuture-trip into delivery. Imagine doing the work and receiving the “this changed everything” message; notice thoughts and sensationsDecide what to say and where. What does your person need to hear, feel, or experience to buy now; which channel makes that easiestIf you want help turning your practice into those five angles, my inbox is open.WORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit
EPISODE SUMMARYBlack Friday’s coming — but does that mean you should run a sale? In this episode, Chelsea breaks down how to decide whether (and how) to participate in BFCM 2025 without selling your soul or burning yourself out. You’ll learn how to filter the decision through five simple checks — values, timing, audience, integrity, and nervous system — so whatever you choose is rooted in desire, intention, and strategy, not pressure or FOMO.You’ll also hear scrappy, four-week strategies for creating a trust-building Black Friday offer if you decide to sell — and brand-building ways to stay visible and relevant if you don’t.IN THIS EPISODE YOU'LL LEARN...How to assess whether participating in Black Friday aligns with your values and goalsWhy 2025’s buyer psychology is different — and what fatigue, skepticism, and late-stage capitalism have to do with itThe five-check framework: Values, Timing, Audience, Integrity, and Nervous SystemHow to design a sale that feels nourishing and trust-building (not manipulative or chaotic)What to do instead of running a sale — from celebration content to her “Un-Black Friday” ideaHow to use transparency, accessibility, and clear boundaries to sell in a way that actually strengthens your brandKEY TAKEAWAYS AND CONCEPTSThe Five Checks FrameworkValues Check: Does this align with how you want to make money and make people feel?Timing Check: Does a sale support or drain your energy (and your audience’s)?Audience Check: Are they primed, emotionally ready, and seasonally aligned?Integrity Check: Are you using real urgency and genuine value — or reacting to fear, shame, or comparison?Nervous System Check: How does this plan feel in your body? Is there contraction, fear, or ease?Core RemindersIt’s not a morality competition — you’re not “good” or “bad” for opting in or out.Use the season as a business-building moment, even if you don’t sell.Prioritize accessibility, transparency, and rest over panic or pressure.No random bundles, fake scarcity, or impulsive giveaways of your time.Transparency (“Transparent marketing moment…”) builds trust and authority.If You’re Selling:What offer feels genuinely valuable to your audience right now?How can you make it easier or more accessible — not just cheaper?Write one Transparent Marketing Moment explaining why you’re offering what you’re offering.Review your boundaries: delivery timeline, automations, and off-hours communication.If You’re Not Selling:Draft one email or post explaining your intentional “opt-out” — what you’re doing instead.Share one story of gratitude, celebration, or reflection that ties to your brand’s mission.Create a “favorite things” or “holiday consumption reflection” post that models mindful purchasing.Or try Chelsea’s Un-Black Friday idea: offer to help people make intentional buying decisions (with boundaries intact).RESOURCESSelling in 2025 (Part 1 and Part 2) – what’s changed in the sales landscape this year and what to do about itEmotional Scheduling Podcast Episode – how to map your marketing to your buyer’s emotional calendarEmpathy Mapping Podcast Episode – understanding your audience’s lived experience before you craft an offerChelsea’s 2023 Black Friday Carousel – reflection questions and examples from past campaignsDM Chelsea on Instagram @chelsea.quint or email chelsea@business-whisperer.com to workshop your Black Friday ideas or share your own “Un-Black Friday”WORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a Sprint
This is part three of my limited series, Emotions Are Expensive: the emotional cost of doing business and how to stop paying it.In Emotions Are Expensive, we’re digging into the five biggest feels that keep founders spinning out, riding emotional highs and lows around launch goals and marketing metrics, and dancing in and out of burnout land.Each week, I send an essay and resources on one of these big feels on Tuesdays, followed by a complementary podcast on The Resonance Effect every Friday. Emails are the theory. Podcasts are the practice—how to actually work with and digest each emotion.Click here to read the essay on money stress and get on my list.EPISODE OVERVIEWIn part three of Emotions Are Expensive, Chelsea explores both sides of financial anxiety: the fear of not having enough and the fear of having (or earning) more than feels safe. You’ll learn how to expand your capacity to hold both edges, regulate your body through financial fear or success, and stop letting money stress dictate your decisions.This episode includes a guided nervous system practice to help you feel safe having more, and the note to use this Regulation Ritual if your stress leans toward not enough.IN THIS EPISODE YOU'LL LEARN...The two faces of money stress: “not enough” vs. “too much”Why financial fear often feels the same in your body—whether you’re broke or thrivingA guided somatic practice to build safety around receiving and holding more moneyHow to regulate through financial highs, visibility spikes, or raised pricesSimple ways to increase your capacity for financial success without self-sabotageA weekly exercise to get intimate with your numbers and dream bigger without dysregulationKEY TAKEAWAYS AND CONCEPTSRegulation Ritual for 'Not Enough' Money StressMoney Stress Spectrum: both scarcity and abundance can trigger your nervous systemCapacity Building: practice safety at the edge of discomfort, not beyond itSomatic Safety: anchor into your body before adjusting your businessThe Exercise: review your real numbers, design your dream budget, and breathe into what’s next
This is part two of the Emotions Are Expensive: the emotional cost of doing business and how to stop paying it Series.In Emotions Are Expensive, we’ll be digging into the five biggest feels that keep founders spinning out, riding emotional highs and lows around launch goals and marketing metrics, dancing in and out of our least favorite place: burnout, apathetic, I-think-I-might-hate-my-business land.I’ll send an essay and some resources on each big feel on Tuesdays, and drop a complementary podcast on my freshly re-launched podcast, The Resonance Effect, on Fridays. Emails will be more theory, podcasts more practice on how to work with and digest each emotion.Click here to read the essay on comparison and get on my list.EPISODE OVERVIEWIf comparison keeps derailing your creativity, confidence, or consistency, this episode will help you build a healthier relationship with it. In part two of Emotions Are Expensive, Chelsea guides you through a gentle somatic practice to increase your capacity to feel comparison without spiraling into self-criticism or shutdown. You’ll learn how to anchor back into pride for your own work, regulate the sensations that arise when jealousy or envy hits, and experiment with transforming comparison into collaboration and creative fuel.IN THIS EPISODE YOU'LL LEARN...Why comparison hijacks your nervous system and leads to creative shutdownHow to reconnect with pride in your work to soften envy and judgmentA guided nervous-system practice to safely feel and move through comparisonHow to reframe comparison as information, not evidence you’re behindTwo exercises to shift comparison into celebration—or collaborationHow increasing tolerance for comparison helps you stay visible, generous, and inspiredKEY TAKEAWAYS AND CONCEPTSEmotional Capacity: comparison only derails you when your system can’t safely feel itAnchoring in Pride: reconnect to your own excellence before looking outwardComparison Practice: a guided process to feel envy and judgment without reactingReframe: use comparison as data about your desires—not as proof of inadequacyThe Experiment:Find genuine celebration for someone you’ve compared yourself to(Level 2) Pitch a collaboration idea to that person or brandWORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit
This is part one of the Emotions Are Expensive: the emotional cost of doing business and how to stop paying it Series.In Emotions Are Expensive, we’ll be digging into the five biggest feels that keep founders spinning out, riding emotional highs and lows around launch goals and marketing metrics, dancing in and out of our least favorite place: burnout, apathetic, I-think-I-might-hate-my-business land.I’ll send an essay and some resources on each big feel on Tuesdays, and drop a complementary podcast on my freshly re-launched podcast, The Resonance Effect, on Fridays. Emails will be more theory, podcasts more practice on how to work with and digest each emotion.Click here to read the essay on rejection and get on my list.EPISODE OVERVIEWIf rejection still rattles your confidence, this one’s for you. In the first episode of the Emotions Are Expensive series, Chelsea guides you through a nervous-system training that helps you expand your capacity to feel rejection without collapsing, people-pleasing, or spiraling into burnout. You’ll learn how to “stretch” your emotional tolerance for “no,” reframe what rejection means inside your business, and practice selling, pitching, and showing up with more steadiness and safety in your body.IN THIS EPISODE YOU'LL LEARN...Why rejection registers as a real threat to your nervous systemHow to use nervous system “stretching” to build emotional resilienceA guided practice to release the physical stress of rejectionHow to stop paying the emotional cost of no’s, unsubscribes, and missed goalsA weeklong experiment to safely invite small rejections and increase toleranceHow rejection tolerance translates into stronger, steadier sales energyKEY TAKEAWAYS AND CONCEPTSEmotional Capacity: your nervous system’s threshold for discomfort determines how consistently you can sell and stay visibleStretching vs. Forcing: resilience is built through gentle exposure and regulation, not white-knuckling or avoiding discomfortRejection Practice: a guided somatic process to feel “I’m safe even when rejected”The Experiment: invite one low-stakes no each day for seven days to build tolerance and normalize rejectionWORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit
EPISODE SUMMARYIf your sales only spike during launches, this one’s for you. Chelsea breaks down her Sales Spices framework — two simple, trust-safe levers that make people move today, not someday: Why Now (natural urgency) and Why You / Why This Offer (natural differentiation). You’ll learn how to weave both into everyday content, DMs, and sales conversations so you can sell on evergreen… without discounts, fake scarcity, or make-or-break launch cycles.IN THIS EPISODE YOU'LL LEARN...What “natural urgency” really is and why it builds trust (not pressure)How to find timely, specific Why Now angles using Emotional SchedulingHow to articulate Why You / Why This Offer with your frameworks, beliefs, results, and deliveryWhere sales stall when you separate timing and differentiation… and how to blend themPractical ways to use Sales Spices across emails, stories, DMs, and callsCommon mistakes: launch dependence, stale angles, and overstuffing every postKEY TAKEAWAYS AND CONCEPTSSales Spices: Why Now (natural urgency) + Why You / Why This Offer (natural differentiation)Emotional Scheduling: map temporal landmarks and seasons to your buyer’s lived experiencePRISM Positioning Map: pull the clearest reasons your offer is the obvious choiceTry-it-today prompts...Why Now — ask and answer:What’s happening in my buyer’s life right now that makes this the perfect time?What do they risk by waiting (time, energy, revenue, confidence, opportunities)?Which temporal landmarks matter here (end of quarter, back-to-school, New Year, fiscal dates, seasonal shifts)?Why You / Why This Offer — list:Beliefs, philosophies, or methods you hold that others don’tFrameworks and processes only you deliver (name them)Results clients get here that they didn’t get elsewhereFeatures that change the experience or speed (format, cadence, turnaround, access)How to use this in your content this week...Write one email that’s 80% Why Now with a specific temporal lensPost a carousel that stacks three Why You / Why This Offer proof points (framework, result, belief).In DMs or discovery calls, literally ask: “What’s making this feel urgent for you right now?” then mirror back their answer.Blend both in a short story or Thread: name the season or moment (Why Now) and add one differentiator (Why You).WORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit
EPISODE SUMMARYIf your content feels solid but sales still rely on referrals or launches, this episode is your fix. Chelsea unpacks Emotional Scheduling, the empathy-driven messaging and positioning framework that helps your message hit right when your audience is ready for it.You’ll learn how to map emotions to time, align your marketing with your audience’s real-world rhythms, and use timing to create resonance that sells on a random Tuesday. No big-data creepiness, or fake urgency required... just empathy, psychology, and well-timed, hella strategic storytelling.IN THIS EPISODE YOU'LL LEARN...What Emotional Scheduling is (and what it isn’t) How to use temporal landmarks to predict when your people are most receptiveA 3-part process for matching your message to their current emotional and mental stateHow to choose what to sell when, and position it for maximum resonanceHow Emotional Scheduling creates natural urgency — sales that feel inevitable, not forced or pressure filledReal examples for Q4 ]Common mistakes — over-planning, using it like a holiday calendar, ignoring your own emotional rhythmKEY TAKEAWAYS AND CONCEPTSEmotional Scheduling: Match your message to your audience’s emotional, temporal, and psychological rhythms — across a season, quarter, or week — so your marketing lands when they’re actually ready to move.The 3-Part Process...Emotional Landscape Check-In — Where is your audience emotionally, mentally, and energetically this month or quarter?Behavior Pattern Spotting — What are they doing, avoiding, or spiraling on? What micro-behaviors reveal readiness?Match the Message to the Moment — Choose the story, offer angle, or reminder that meets them here and makes taking action feel safe.Natural Urgency: Instead of “buy now” tactics, use emotional timing to show why now makes sense for them — their goals, energy, or season of life.Prompts From the Episode→ What are my best-fit people thinking, feeling, craving, or Googling right now?→ What’s happening in their world (seasonally, culturally, personally) that’s shaping that?→ Given that, what story, reminder, or tool would make them feel seen and safe taking action today?→ How does this relate to my offer’s promise — what’s the natural entry point?WORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit
Selling in a Trust Recession: Empathy-Driven Strategies That Still WorkPart 2 of 2: The Business Whisperer's Definitive Guide to Selling in a Trust RecessionWHAT YOU'LL LEARNHow to sell without pressure, panic, or burnoutThe practical ways to apply empathy, resonance, and trust in your sales processHow to simplify your offers and make buying easier for cautious audiencesHow to create proof people can feel, not just readTen empathy-driven strategies to help you sell with confidence through uncertaintyEPISODE OVERVIEWIn part two of The Resonance Effect’s Definitive Guide to Selling in a Trust Recession, Chelsea moves from analysis to action.You’ll learn how to rebuild momentum without manipulation by leading with empathy, resonance, and real human connection. This episode is for service-based founders and creative entrepreneurs who are tired of launch panic and being dependent on referrals, and ready to sell with more ease, trust, and repeatability.To wrap up the episode, Chelsea shares ten actionable, empathy-driven strategies to help you sell sustainably through uncertainty: from creating social proof that stands out and simplifying decision-making, to pacing your marketing with your capacity and your audience’s readiness.These are the tools that make sales feel calm, repeatable, and truly human again.KEY TAKEAWAYSWhat “human-first selling” really looks like in practiceThe psychology behind resonance and trustHow transparency and repetition create safety for buyersWhy simplifying your ecosystem (both offers and marketing) increases conversionTen empathy-driven strategies to help your next campaign convert with calmWORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit
Why Selling Feels Harder in 2025: The Trust Recession and What to Do About ItPart 1 of 2: The Business Whisperer's Definitive Guide to Selling in a Trust RecessionWHAT YOU'LL LEARNWhy selling feels harder even when your strategy hasn’t changedWhat the “Trust Recession” means for service-based founders and creative entrepreneursHow buyer psychology, safety, and nervous system capacity shape purchasing behaviorThe connection between uncertainty, AI overload, and buyer fatigueHow to start rethinking launches, campaigns, and visibility through a human-first lensEPISODE OVERVIEWIn this episode, Chelsea unpacks what’s really happening in the sales landscape — and why so many entrepreneurs feel like their usual strategies suddenly stopped working.We’re living through a Trust Recession: a collective dip in confidence, attention, and willingness to buy. Between economic instability, global violence and political shitstorms, and the emotional aftermath of constant marketing noise, buyers are cautious.For founders, this means the game isn’t about louder launches or trend-chasing. It’s about timing, empathy, and understanding what people need to feel safe enough to invest again. Chelsea breaks down how buyer psychology has evolved, why nervous system safety plays a critical role in both selling and buying, and what you can do to recalibrate your sales approach for today’s reality.This conversation lays the groundwork for part two, where we move from context to application — the empathy-driven strategies that actually work in this new season of selling.KEY TAKEAWAYSThe Trust Recession: what it is and how it’s changing sales cyclesVisibility vs. resonance and why the difference matters more than everHow AI and oversaturated markets + platforms have reshaped audience trustWhy launches feel heavier and slower than they used toWhat “selling regulated” really means for sustainable growthWORK WITH CHELSEAThe Empathy Edge (1:1 Mentorship)Your signature offers deserve more than word-of-mouth and make or break launches. Build a human-first sales system that balances strategy and nervous system safety. Learn to sell on evergreen, simplify your campaigns, and stay consistent, without launch stress or relying on referrals.→ Learn MoreSay Less Sales Messaging SprintA one-week sprint to fix stagnant or plateaued sales with emotionally intelligent, conversion-ready messaging that speaks to strangers, not just referrals.→ Book a SprintMarked Up Copy AuditGet detailed, personalized feedback on your sales page or email sequence so you can see exactly what’s working, what’s not, and what to say next.→ Book an Audit
EPISODE SUMMARYThis episode is a reintroduction — to me, to this podcast, and to the new season we’re entering together.I’m pulling back the curtain on where I’ve been, why I went quiet, and what I learned rebuilding my business (and my capacity) from the inside out.If you’ve ever hit a messy middle — slow sales, shifting offers, or that foggy what now? phase — this one’s for you.We’ll talk about what it means to rebuild visibility and momentum in 2025 (and beyond), how the way people buy has fundamentally changed, and why resonance — the ability to make people feel something — is the most powerful skill you can cultivate in your business.IN THIS EPISODE YOU'LL LEARN...Why sales and marketing feel harder in 2025 — and what’s actually changedThe hidden risks of relying on referrals and return clients for steady incomeWhat it really takes to rebuild an audience and reputation from scratchHow to create content that connects with strangers, not just people who already know youWhy resonance sits at the intersection of art, psychology, and empathyHow to build a business that meets your deeper needs: money, agency, and meaningKEY TAKEAWAYSMessy middles are part of every long-term business (or life) endeavor, they are not proof that you’re failing.You don’t need a new offer, funnel, or rebrand to regain momentumResonance is what bridges artistry and strategy... it's the human heartbeat, the artistry inside your marketing.Upcoming episode: Selling in a Trust Recession... How to Sell in 2025 (and Beyond)CONNECT Follow or subscribe to The Resonance Effect wherever you listen.If this episode resonated, share it with a friend or post about it on Threads or Instagram; it helps more founders find this work and create businesses that feel both human and profitable.
Episode Overview In this episode of Live Your Legacy, Chelsea Quint dives into the importance of showing up fully until the end, whether it's the end of a month, a launch, or any other time period in your business. Chelsea explores the psychological and tangible benefits of finishing strong, offering strategies to either push through with purpose or give yourself permission to step back without guilt. This episode is packed with actionable tips to help you maintain momentum, increase your confidence, and ultimately achieve the results you want. The Importance of Finishing Strong Chelsea emphasizes how showing up fully at the end of a month or launch can change the way you feel about yourself and your business. Following through on your goals, even in the face of adversity, boosts your confidence and sets the stage for better performance over time. Commit to Either Full Engagement or Radical Rest Decide whether to give your all for the remaining days of the month or launch, or give yourself permission to step back and rest. Avoid guilt and focus on self-care if you choose to rest, knowing that stepping back can also be a strategic decision. How to Increase Cashflow Identify which products or services are easiest for you to sell right now, considering both ease of delivery and alignment with your customers’ current needs. Focus your marketing efforts on this product or service across all platforms, sharing compelling reasons for why customers should buy now. Consider running a flash sale, offering an exclusive deal to existing customers, or creating a special promotion to boost sales quickly. How to Grow Your Audience Research 10-15 podcasts that your ideal customers listen to, and pitch yourself as a guest to increase your visibility. Create content that resonates deeply with your audience’s lived experiences, making them feel seen and understood, which can drive shares and virality. Explore collaboration opportunities with complementary businesses to tap into new audiences. How to Create New Offers If your current offers feel stale or aren’t selling, take time to research gaps in the market and in your offerings. Approach your work like an artist—start with what excites you and then align it with your customers' needs. How to Update Your Messaging Conduct a thorough audit of your current messaging, including your website, bios, sales pages, and social media profiles. Adjust your messaging to better attract your ideal customers and reflect your brand’s evolution. Practical Steps for Staying Focused Chelsea guides you through setting clear goals for the remainder of the month, removing decision fatigue, and directing your efforts where they will be most effective. By the end of this episode, you’ll have a clear plan to either push through to success or rest intentionally, depending on what serves you best. RESOURCES MENTIONED This one was unintentionally heavy on all the amazing offers we have to support you and your business, so here are some important links. Free Podcast Training: Small Audience, Big Influence | the one where my epic client Natalie is going to show you how to book out your business using podcast guesting. The free training is September 9, 2024, so if you click this and it doesn't go anywhere, message me and I'll get you sorted. Regulation Rituals | the one to help you stay calm no matter what and build resilience. Momentum | the one where you get to build massive momentum toward your business goals. CONNECT WITH US https://www.instagram.com/chelsea.quint chelsea@chelseaquint.com FINAL THOUGHTS Chelsea closes the episode by encouraging listeners to either push forward or rest with intention as the month or launch comes to a close. She offers a blend of practical strategies and motivational insights to help you finish strong or take a much-needed break without guilt. Reach out to Chelsea with any questions or feedback, and if you found this episode helpful, let her know—it makes all the difference!
Episode Overview In this episode of Live Your Legacy, Chelsea Quint explores the often overlooked downsides of going viral and why it might not always be the best thing for your business. Drawing from her own experiences and those of her clients, Chelsea discusses the mental health impacts, the importance of having a solid backend structure, and the potential pitfalls of attracting the wrong audience. She offers actionable insights on how to prepare your business for growth in a sustainable way and why slow, steady growth might be more beneficial than chasing virality. Key Takeaways The Hidden Downsides of Virality Chelsea shares her personal experience of going viral unexpectedly and why it left her feeling more frustrated than excited. She highlights how going viral without the proper backend structures in place can lead to missed opportunities and a disconnect between new followers and your core business offerings. Mental Health and the Nervous System Virality can be overwhelming for your nervous system, leading to stress, burnout, and even fear of visibility. Chelsea emphasizes the importance of building resilience and regulating your nervous system to handle the influx of attention and potential negativity that can come with going viral. Preparing Your Business Backend Before attempting to go viral, it's crucial to have clear next steps for new followers, such as freebies, products, or services that align with their needs. Chelsea advises having a content strategy and a database of ideas ready to maintain momentum and avoid ghosting your new audience after a viral moment. Clarity on Your Ideal Customer Knowing exactly who your ideal customer is and what action you want them to take is essential before seeking virality. Chelsea explains how attracting the wrong audience through viral content can negatively impact your engagement rates and long-term business goals. The Case for Slow, Steady Growth While going viral can seem appealing, Chelsea argues that slow, steady growth often leads to more sustainable and positive outcomes. She encourages listeners to focus on aligning their message and offerings with their ideal customers, ensuring that any growth is truly beneficial to their business. RESOURCES MENTIONED This one was unintentionally heavy on all the amazing offers we have to support you and your business, so here are some important links. Regulation Rituals | the one to help you stay calm no matter what and build resilience. Momentum | the one where you get to build massive momentum toward your business goals. CONNECT WITH US https://www.instagram.com/chelsea.quint chelsea@chelseaquint.com FINAL THOUGHTS Chelsea wraps up this episode by inviting listeners to share their feedback, ask questions, and suggest topics for future episodes. She emphasizes the importance of creating content that not only attracts the right audience but also feels good to create and share. Whether you're chasing viral moments or focusing on steady growth, Chelsea is here to support you every step of the way.
EPISODE OVERVIEW In this episode of Live Your Legacy, Chelsea Quint dives into the importance of embracing your quirks and weirdness in business. She shares a personal pep talk inspired by a recent coaching session, focusing on how adopting a mindset of "healthy narcissism" can transform your approach to marketing and content creation. Chelsea encourages listeners to find delight in their own creations, which can lead to more consistent and effective marketing efforts. KEY TAKEAWAYS Embracing Your Weirdness Chelsea starts by discussing the value of loving and embracing your unique quirks as a business owner. She highlights how accepting and even celebrating what makes you different can positively impact your business. The Struggles with Social Media Chelsea acknowledges that many business owners, particularly her clients, struggle with platforms like Instagram, which can feel frustrating and unproductive. She introduces the concept of "healthy narcissism" as a way to shift your mindset and reframe your approach to content creation. What is Healthy Narcissism? This is Chelsea's term for tapping into the childlike joy and obsession with your own creations, much like a child would with a new game or dance routine. She emphasizes that this doesn’t mean acting like a textbook narcissist, but rather finding genuine delight in your work and marketing efforts. Creating from a Place of Delight Chelsea advises against creating content from a place of frustration or resentment, as this energy can be felt by your audience and affect engagement. Instead, she encourages listeners to be genuinely excited and delighted by the content they create, making the process enjoyable rather than a chore. Practical Tips for Shifting Your Mindset Reflect on past creations that brought you joy and revisit them to reignite that excitement. Choose marketing tasks that you actually enjoy, and don’t force yourself to use platforms or formats that don’t resonate with you. Consistency is key, and finding joy in the process will make it easier to show up regularly and refine your messaging over time. Getting High on Your Own Supply Chelsea suggests watching, reading, or listening to your own content with the same enthusiasm and pride that you would have as a child showing off a new creation. By being your own biggest fan, you can maintain the energy and momentum needed to stay consistent in your marketing efforts. Final Thoughts The more you show up and engage with your content, the clearer you’ll become on what works and what doesn’t. Embrace your weirdness, get obsessed with your own content, and let that energy drive your business forward. CONNECT WITH CHELSEA INSTAGRAM: DM me @chelsea.quint EMAIL: chelsea@chelseaquint.com CLOSING THOUGHTS Thank you for tuning in to another episode of Live Your Legacy. Chelsea appreciates your time and hopes this episode helps you to find joy and delight in your marketing efforts. Remember, being a little obsessed with your own content can be a game-changer in your business. See you next time!
In this episode of Live Your Legacy, Chelsea Quint provides a comprehensive guide to pricing your products and services. This information-dense episode covers the basics of pricing, values-based pricing, sliding scale pricing, and various strategies to set prices that reflect your business goals, values, and market conditions. Chelsea shares her personal experiences and offers actionable steps for listeners to implement in their businesses. KEY TAKEAWAYS Introduction to Pricing The episode covers the importance of pricing, perceived value, and the emotional aspects of setting and communicating prices. Chelsea emphasizes the need to approach pricing comprehensively to ensure it supports your business sustainably. Basic Pricing Strategies Cost-Plus Pricing: Calculating the cost to produce and deliver your product/service and adding a markup. Value-Based Pricing: Setting prices based on the perceived value to the customer. Market-Based Pricing: Setting prices based on competitors’ pricing within the market. Understanding Your Business Needs Assess your business and personal expenses. Determine your salary and savings goals. Calculate the total revenue needed to cover expenses and desired profit. Pricing in Accordance with Your Values Balancing accessibility with sustainability. Providing quality free content to increase accessibility. Avoiding the resentment threshold by ensuring you feel fairly compensated. Sliding Scale Pricing Sliding scale allows customers to choose from a range of prices based on their financial situation. Offer 3-4 price points to avoid overwhelming customers. Clearly communicate the pricing structure and availability. Lenses for Setting Prices & How to Set Them Need-Based: What do you need to make to cover expenses and achieve financial goals? Value-Based: What is the perceived value of your product or service? Market Conditions: What are the standard prices in your industry? Comfort and Confidence: What price can you confidently charge and feel comfortable stating? Somatic Pricing Practice Click here to check out my somatic pricing template to help you find a price that feels right in your body. RESOURCES Chelsea's Somatic Pricing Process Worts and Cunning's blog series on sliding scale pricing: Part One, Part Two, Part Three, Part Four Profit First method for financial management. Separate personal and business expenses and banking (plus my recs for business bank accounts). Follow Meagan from Sacred Numbers Co for financial advice specific to entrepreneurs. ACTION STEPS Assess Your Needs List your business expenses and personal financial goals. Calculate the total revenue needed to cover these. Explore Pricing Strategies Determine which pricing strategy or combination of strategies works best for your business. Implement Sliding Scale Pricing (If Applicable) Set 3-4 price points and limit the availability of lower-priced options. Communicate clearly about the pricing structure. Use Somatic Pricing Practice Follow the somatic pricing process to find a price that feels right in your body. Track Financials Regularly track your income, expenses, and financial patterns to make informed pricing decisions. CONNECT WITH CHELSEA Instagram: DM me @chelsea.quint Email: chelsea@chelseaquint.com
EPISODE OVERVIEW In this episode of Live Your Legacy, Chelsea Quint explores the fascinating concept of archetypes and how they can help solopreneurs and small business owners increase productivity, reduce procrastination, and bring more fun and flow into their work. Chelsea shares her personal experiences, practical applications, and action steps for integrating archetypes into your business. KEY TAKEAWAYS Introduction to Archetypes Archetypes are characters with specific traits, mindsets, and approaches that can help you manage different aspects of your business. Chelsea uses archetypes to leverage her diverse skill set and background in marketing, coaching, and metaphysical practices. Why Archetypes Matter Using archetypes can help solopreneurs switch between the various roles required in their business more effectively. Identifying and embodying different archetypes can reduce decision fatigue and increase productivity. Common Archetypes for Solopreneurs CEO Self: Visionary and decision-maker, setting long-term goals and strategies. COO/Admin Self: Focused on operations, creating standard operating procedures, and managing day-to-day tasks. Artist/Creative Self: Daydreaming, creating new products, and developing marketing ideas. Facilitator Self: Engaging directly with clients, teaching, or providing services. Practical Application Identify the archetypes already present in your business. Determine which archetypes are missing and could be beneficial. Schedule specific times to embody different archetypes to manage tasks more effectively. Visual and Environmental Anchors Create a visual representation of each archetype, including attire, workspace, and tools. Use physical and environmental cues to help you step into different roles. ACTION STEPS Identify Existing Archetypes Reflect on the roles you already play in your business. List the traits, mindsets, and approaches of each role. Explore Missing Archetypes Consider which archetypes could enhance your business operations. Focus on CEO, COO/Admin, Artist/Creative, and Facilitator selves. Implement Archetypes in Your Routine Schedule specific times to embody each archetype. Use visual and environmental anchors to transition smoothly between roles. CONNECT WITH US Connect on Instagram @Chelsea.Quint Email: chelsea@chelseaquint.com Upcoming Episode Teaser Chelsea is excited to announce an upcoming episode on sustainable, ethical, and sliding scale pricing. This comprehensive guide will cover pricing strategies, mindset, and best practices. If you have specific questions about pricing, send them via Instagram or email.
EPISODE OVERVIEW In this episode of Live Your Legacy, Chelsea Quint dives into why focusing on features and benefits in your marketing may be missing the mark. Instead, she explains how connecting with your audience through feelings and emotions can make your marketing more effective, attract more ideal customers, and ultimately grow your business. KEY TAKEAWAYS Jump Right In It's okay to start creating even if you feel stuck. The creative process often begins with just diving in and refining later. The Problem with Features and Benefits While features and benefits are important, leading with them can disconnect you from your audience. Instead, focus on the emotions and feelings that your product or service evokes in your ideal customers. Understanding Why People Buy Most purchase decisions are driven by emotions rather than logic. Connecting with your audience on an emotional level can significantly improve your marketing effectiveness. Creating Emotional Connections: Use storytelling, metaphors, and imagery to evoke the desired feelings in your audience. Think about what aspirational version of themselves your customers want to achieve by using your product or service. Examples and Practical Application Use specific examples to illustrate how your product or service can make your customers feel. Review your marketing content and ensure it aligns with the emotions you want to evoke. The Importance of Practice Creating emotionally resonant marketing content is a skill that improves with practice. Don’t worry if you’re not perfect at first; continuous effort will yield better results over time. ACTION STEPS Identify Desired Feelings Determine how you want your customers to feel after experiencing your product or service. Be specific. Review and Adjust Your Marketing Look at your current marketing materials and see if they evoke the desired feelings. Make necessary adjustments to align your marketing content with the emotions you want to create. Experiment and Report Back Try this approach in your next marketing efforts and observe the results. Share your experiences and feedback with Chelsea on Instagram. CONNECT WITH US Follow Chelsea Quint on Instagram Email: chelsea@chelseaquint.com SUBSCRIBE & FOLLOW Follow us on Spotify or your favorite podcast platform. Rate and review to support the show. Share episodes that resonate with you to help spread valuable insights.
EPISODE OVERVIEW In this short and sweet episode of Live Your Legacy, Chelsea shares the simplest technique to create engaging, scroll-stopping marketing content. Whether you’re a solopreneur or running a business with a team, this episode is packed with practical advice to help you make your marketing efforts more effective and enjoyable. KEY TAKEAWAYS The Importance of Enjoying Your Marketing Finding peace and fun in marketing is crucial for consistent and effective content creation. Ensuring your marketing efforts yield the desired results is essential for long-term business success. The Simplest Technique for Better Marketing Create a first draft of your marketing content without worrying about perfection. Go back through your draft and identify the most engaging, helpful, or interesting parts. Move those standout sections to the beginning to capture attention right away. Why This Technique Works The initial creation process often includes extra words or ideas that aren’t needed. By identifying and prioritizing the most impactful content, you enhance engagement and effectiveness. Application Across Platforms This technique can be applied to any marketing channel: Instagram, email, blogs, podcasts, and more. Focus on making the first impression impactful, especially for content aimed at attracting new audiences. Benefits of This Approach Reduces the pressure of creating perfect content on the first try. Helps you find the flow and creativity needed for effective marketing. Improves conversion rates by leading with your strongest material. PRACTICAL TIPS Sit down and create your first draft with the mindset that it’s okay if it’s not perfect. Review your draft with kind and compassionate eyes, looking for the golden nuggets. Rework your content to start with these standout sections, deleting or rearranging as necessary. CONNECT WITH US Email: chelsea@chelseaquint.com Instagram: DM me on Instagram @Chelsea.Quint SUBSCRIBE & FOLLOW - Follow us on Spotify or your favorite podcast platform. - Rate and review to support the show. - Share episodes that resonate with you to help spread valuable insights. CLOSING THOUGHTS Chelsea encourages you to try this technique and see how it transforms your marketing efforts. By focusing on the most engaging parts of your content, you can make a stronger impression and enjoy the process more. If you have any questions or feedback, reach out to Chelsea via email or Instagram. --- EPISODE TIMELINE 00:00 Introduction to Live Your Legacy Podcast 00:36 The Importance of Marketing and Content Creation 01:57 Simplest Technique for Engaging Marketing Content 02:42 Applying the Technique Across Platforms 04:12 The Creative Process in Marketing 07:15 Practical Steps to Improve Your Marketing Content 13:22 Final Thoughts and Encouragement 14:53 Conclusion and Listener Engagement
EPISODE OVERVIEW In this episode of Live Your Legacy, Chelsea Quint breaks down the seemingly simple but crucial question: "What is a brand?" She delves into the importance of having an unmistakable and recognizable brand for your business or personal brand. Chelsea shares actionable steps on how to create a brand that stands out, attracts the right customers, and drives business growth. KEY TAKEAWAYS The Importance of a Brand A brand is your first impression, vital for attracting potential customers and making your business memorable. A strong brand can help increase referrals and opportunities by making you recognizable and top-of-mind for your industry. What is a Brand? A brand is a collection of associations, traits, emotions, and concepts linked to your business or personal identity. It’s not just a logo or a website; it’s the entire experience and perception people have of you and your business. Building an Unmistakable Brand List all the things that make you, you. Cross out anything not directly related to your business. Identify what you want to be known for and associated with in your industry. Why Having a Brand Matters A clear brand makes it easier to attract and convert customers with less effort. It helps create a separation between you and your business, which can benefit your mental health by preventing enmeshment. Exercises to Clarify Your Brand Make a comprehensive list of your personal and professional traits and interests. Filter these to focus on what is relevant and beneficial for your business. Define what you want to be associated with and known for in your market. Strategic Sharing Share elements of your life that support your brand identity. Avoid sharing unrelated personal details that may confuse your audience or dilute your brand message. The Role of Consistency Consistency in your brand’s visual and verbal communication helps reinforce your identity and makes your brand more recognizable. PRACTICAL TIPS Brand Audit: Regularly review your brand elements to ensure they align with your desired associations and industry position. Content Pillars: Use your brand traits to create content pillars that guide your marketing efforts and make content creation easier. Feedback Loop: Engage with your audience to understand how they perceive your brand and make adjustments as needed. RESOURCES MENTIONED Follow me on Instagram for more support CONNECT WITH US Email: chelsea@chelseaquint.com Instagram: DM me @Chelsea.Quint SUBSCRIBE & FOLLOW Follow us on Spotify or your favorite podcast platform. Rate and review to support the show. Share episodes that resonate with you to help spread valuable insights. CLOSING THOUGHTS Creating a distinct and recognizable brand is essential for business success. By understanding what a brand truly is and how to build one, you can make your business stand out in a crowded market. Embrace the exercises and strategies discussed in this episode to start building a brand that reflects your unique identity and attracts the right opportunities. --- EPISODE TIMELINE 00:00 Introduction to Live Your Legacy Podcast 00:38 The Importance of Branding 02:01 Why Branding Matters 10:40 Defining a Brand 14:15 Building Your Personal Brand 21:27 Practical Branding Exercise 31:35 Conclusion and Next Steps