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The Retail Whisperer

Author: Michelle Sherrier

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Welcome to The Retail Whisperer Podcast by me, Michelle Sherrier: a podcast of stories and lessons from a life in retail. After decades spent in the retail industry, I’ve seen and done it all. Join me every week as I interview people from all walks of retail, the service industry, the wholesale gift industry, and more. We’ll talk about what drives them, the things they love, and some of the biggest lessons they have learned along the way. Brace yourself for The Retail Whisperer, a show that entertains and educates!

266 Episodes
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Matt Triest is an entrepreneur, retailer, and small business owner with more than 15 years of experience in retail and e-commerce. He is the owner of Be Charmed, an independent gift shop in Medfield, Massachusetts, where he has spent almost a decade creating a unique shopping experience. Throughout his entrepreneurial career, Matt has owned and operated businesses across several industries, including a toy store, a pet store, and an online and wholesale clothing and jewelry business. He also ...
For more than 22 years, Barbara Mooney has been building Daisy’s Mercantile in Alameda, California, into a retail experience rooted in creativity, storytelling, and discovery. Now, her daughter Jillian is bringing her own perspective to the family business after growing up in the store, attending trade shows from a young age, and eventually stepping into a full-time role alongside her mom. Together, Barbara and Jillian approach Daisy’s almost like a magazine, transforming the store through im...
Owner/Interior Designer Christina Van Blake is a prominent designer serving the Maine and NH Seacoast area for over 22 years. Christina truly enjoys her work, her clients and design of all kinds. Her enthusiasm for the art of this business ensures each client fully understands the options and choices, why they work, and how they reflect their personal taste with the end result being a carefully curated space that feels uniquely personal and beautifully functional. Christina graduated with a B...
In this episode, Michelle and Susan are back for another Shelf Talk, catching up after a busy show season and diving into Susan’s experience setting up at New York Now and exploring Shoppe Object. They talk about what worked, what they’d do differently, clever booth and merchandising ideas, and the trends catching their attention right now, from bold saturated color and Western influences to creative displays and artist-driven products. They also share the Instagram accounts and stores...
In this episode, I’m joined by visual merchandiser Allison Levy to talk about her career in retail, specialty outdoor apparel, fixture design, and visual merchandising. Allison shares how she finds inspiration in unexpected places, including dumpster-dived treasures, and how her love of gardening connects to the way she approaches merchandising and design. We also talk about her experience training sales reps and store employees and what she’s learned about creating spaces that feel interesti...
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