The Ripcord Moment

Business owners are today’s American heroes. They innovate, they create jobs, they believe that they can CREATE a better future for their families and our country. So much attention is given the start of a business (the idea, the technology, and the fund raising). Yet much less to the exit – as if it will magically take care of itself. When they do exit the business, it’s a once in a lifetime event – there is no do over! Yet so many are ill-prepared to make the jump.The Ripcord Moment is a podcast focused on learning from those entrepreneurs and their team of advisors who have made the jump and sharing their best ideas with you. So when you are ready for your Ripcord Moment – you can execute and hit your perfect landing. Disclosure: Information presented herein is for discussion and illustrative purposes only. The views and opinions expressed by the speakers are as of the date of the recording and are subject to change. These views are not intended as a recommendation to buy or sell any securities, and should not be relied on as financial, tax or legal advice. You should consult with your attorney, finance professional or accountant before implementing any transactions and/or strategies concerning your finances.‍

How to Embrace Failure & Trust Your Intuition As a Business Owner | The Ripcord Moment (Ep. 31)

On this episode of The Ripcord Moment, host Joe Seetoo welcomes Julia Schieffer, founder of DerivSource. DerivSource is an independent information source on derivatives, post-trade, fintech, risk management and technology that she sold to Markets Media in 2021. Julia encourages owners and leaders to listen to their gut. If you feel passionate about an idea, be persistent with your vision even if other people shoot it down. If it does not work out, know that trial and error are integral ...

08-17
23:47

How to Create Peace, Mindfulness & Direction in Your Life and Business | The Ripcord Moment (Ep. 30)

On this episode of The Ripcord Moment, Joe Seetoo welcomes Joel Sherwin, an experienced attorney and fintech leader. He is now Head of Legal at Galileo Financial Technologies and recently published The Path: A 30-Day Guide to Building a Meditation Habit That Will Change Your Life, a book on how he has become more present and peaceful in his daily life. Joel emphasizes the importance of mental fortitude for entrepreneurs and business owners. He discusses the need to have self-trust and c...

07-25
31:06

Finding My New Identity After Selling My Business | The Ripcord Moment (Ep. 29)

On today’s episode of The Ripcord Moment, host Joe Seetoo welcomes Tim Gaspar, CEO and Founder of Gaspar Insurance Services. Tim spent 15 years building his company and began feeling uncertain how to continue growing within the insurance industry. In 2021, he decided to sell his business as various assets such as Bitcoin and real estate were experiencing high valuations. He considered the possibility that if he didn't sell his business at that time, he might regret it in the future whe...

07-13
20:26

Going Into Business With My Best Friend: Meli's Cookies | The Ripcord Moment (Ep. 28)

On this week’s episode of The Ripcord Moment, Joe Seetoo invites best friends and co-founders of Meli’s Cookies, Melissa Blue, and Melissa Mehall, to discuss how they started their gluten-free cookie company that now sells products in over 9,000 stores across the country. Melissa and Melissa have been friends for 30 years. They say prioritizing their friendship over the company, finding mentors to seek advice from when experiencing tension, and realizing what areas are appropriate to comprom...

06-29
26:06

Bootstrapping My Liquor Brand & Starting a Distillery | The Ripcord Moment (Ep. 27)

On this episode of The Ripcord Moment, host Joe Seetoo welcomes Aaron Bergh, founder of Calwise Spirits Co. Calwise is headquartered in Paso Robles and is home to labels like Big Sur Gin and Axe Hole Whiskey. Aaron’s passion for spirits began in college when he learned how to make his own alcohol. Eventually, what was once a fun hobby turned into a calling. He attended Cal Poly, San Luis Obispo, which offered an entrepreneurship concentration that helped him develop a business plan and connec...

06-15
22:11

Building Trust and Finding Community as a NextGen Business Owner | The Ripcord Moment (Ep. 26)

African Family Firms, and host of The Connected Generation podcast. Nikè Anani has first-hand experience with being a second-generation family business owner and knows how confusing and isolating a transition can feel. According to a study done by The Williams Group, only 30% of business transitions are successfully passed onto the third generation. 65% of the reasons why most transitions do not work out are due to lack of effective communication and trust and 25% was due to a lack of ...

06-01
28:55

Creating a Niche Fashion Brand: How We Made $1M Our First Year | The Ripcord Moment (Ep. 25)

On today’s episode of The Ripcord Moment, Joe welcomes sister-duo Lizzie Means Duplantis and Sarah Means, founders of Miron Crosby, a custom cowboy boot brand headquartered in Dallas, TX. Sarah and Lizzie were raised on a ranch in Texas and were gifted cowboy boots on every important occasion: birthdays, graduations, and weddings. Their cousins also owned a cowboy boot factory and helped them make custom boots for their personal use. When they began wearing these boots around New York ...

05-18
29:09

Running a Business With Your Family: Generation Gaps & Compromise | The Ripcord Moment (Ep. 24)

On this episode of The Ripcord Moment, host Joe Seetoo invites President of Stainless Process Systems and Alliance Finishing & Manufacturing, Mark Hyman, along with his son, Chief Operating Officer of Stainless Process Systems, Brandon Hyman. They discuss generation gaps, the dynamic between parents and children when working together, and what Brandon had to consider when switching from a job at Google to a family business. Mark and Brandon say they have different communication an...

05-04
32:21

Choosing the Right Bank as a Business Owner Amidst the Banking Crisis | The Ripcord Moment (Ep. 23)

On this episode of The Ripcord Moment, host Joe Seetoo invites Regional Executive Vice President at American Business Bank, Jeff Munson, to discuss the recent bank crises and what business owners can do to protect themselves. Jeff says Silicon Valley Bank collapsed due to their investments in longer bonds, so when depositors started to leave the bank, SVB did not have much liquidity because they could not sell those long-term bonds. This is a learning lesson for anyone who has money in a ban...

04-20
23:16

Being a Female Business Owner & Democratizing Insurance

Welcome to Season 3 of The Ripcord Moment! On the first episode of this season, host Joe Seetoo invites CEO of Watermark Life Insurance Services Nicole Rex to discuss being a woman in the insurance industry, the challenges of owning her own business, and insuring one’s business. Nicole says although obtaining initial opportunities in the insurance industry has been easy for her, as a woman, proving herself to clients and peers has been difficult since the field is extremely male-dominat...

04-04
24:41

Create Psychological Safety Before Selling Your Business

“When we talk about emotional intelligence, what we’re really talking about is recognizing that we’re emotional beings and that we react to life’s events emotionally. First […] when leaders are not developed in emotional intelligence, they’re not able to listen to people.” – Robert Grossman, CEO of Black Diamond Leadership On today’s episode of The Ripcord Moment, Joe welcomes Robert Grossman, founder and CEO of Black Diamond Leadership, to discuss psychological safety, team building, ...

11-01
19:38

Cultivate Culture Before Selling Your Business

“What’s being expected from the younger generation is you’re sitting down with your manager and learning about the culture and values. What does the company stand for?” – Daan Renssen, Owner of PrideStaff. In today’s episode of The Ripcord Moment, Daan and Joe discuss hiring trends, what job satisfaction means to the younger generation, and what the pandemic has taught companies about flexibility. Gone are the days when work is just a way to make money – now, companies are expected to i...

10-19
25:56

Conduct a Due Diligence Review Before Selling Your Business

“Before you go to market, the seller should do a due diligence review. Hire an ERISA lawyer, get the paperwork together, and see what’s going on.” – Meredith Sesser, Owner of Sesser Law In today’s episode of The Ripcord Moment, Meredith offers her expertise on the nuances of retirement plans, ERISA (Employee Retirement Income Security Act), and ensuring your business is in good legal and fiduciary standing before selling. While owners may feel overwhelmed by the concept of conducting an audit...

10-04
25:52

Create Flow Before Selling Your Business

“Progress is in relationship with struggle.” — Chris M. King, CEO of Status Flow. In this episode, Chris explains what “flow” is and how to create momentum on your team and in your personal life with flow triggers. He also shares how embracing change and discomfort is pivotal to growth. Chris discusses the law of accelerating returns, which signifies the exponential progress of technology and culture. In order to keep up with our ever-changing world, business owners must be open to pivoting t...

09-07
26:49

Build Value Before Selling Your Business

“They have to build some value.” — Scott Snider, President and Co-owner of the Exit Planning Institute (EPI) and the Operating Partner of Snider Premier Growth. In this episode, Scott offers his expertise on how to best prepare for your ripcord moment from the perspective of a lifelong entrepreneur who has worked with his father to create a formal training program called the CEPA (Certified Exit Planning Advisor) within the Exit Planning Institute. At a recent national summit for the Ex...

08-24
24:34

Refine Processes Before Selling Your Business

“These business owners, they just have a lot of grit.” – Joe Gerber, CEO at Intelligent Optical Systems, Inc., who has over two decades of C-suite experience and over a decade of buy- and sell-side M&A investment banking and private equity group experience. In this episode, Joe offers his expertise in bringing high-level strategy and operational experience to building, restructuring, and scaling businesses, providing them with strategies and initiatives that drive company growth with prov...

08-10
29:02

Evaluate ESOPs as an Exit Strategy Before Selling Your Business

“The three rules of ESOPs are cash flow, cash flow, cash flow.” – Sheryl Bayani-Alzona, attorney with the Employee Benefits Law Group, a Southern California-based practice that focuses on employee stock ownership plans. In this episode, Sheryl offers her expertise on the world of ESOPs and if this is the right exit strategy for you. Sheryl starts off by explaining to us what an ESOP is. At a high level, an ESOP is an employee stock ownership plan. It is a retirement plan similar to your 401...

07-27
28:46

Align Your Organization Before Selling Your Business

“Be a lifelong learner.” — Ken Keller, CEO of Strategic Advisory Boards, a Southern California-based leadership advisory firm. In this episode, Ken offers his expertise on how to best prepare for your ripcord moment from the perspective of a consultant and coach who works regularly with business owners and CEOs on the challenges of growth, leadership, employee engagement, and increasing profitability. Ken discusses how he coaches his business owner clients who are looking to sell their busine...

07-13
27:30

Create Brand Awareness Before Selling Your Business

“Make sure you have a presence EVERYWHERE.” – Jonathan Boring, founder and president of Social Spice Media in Camarillo, California. In this episode, Jonathan offers his expertise on how to prepare your business for a transition or sale from a digital marketing standpoint. Jonathan discusses how to best prepare your website for an upcoming exit, including staying up on regular maintenance and updates for the most seamless user experience. Simple things could be out-of-date, such as phon...

06-29
28:39

Minimize Taxes and Maximize Profits When Selling Your Business

“Minimize taxes, maximize profits.” – Scott Gilmore, a Tax Principal at KROST. In this episode, Scott offers his expertise on important tax matters to consider when it comes to succession and exit planning for businesses. Scott discusses M&A transactions, including what types of businesses meet the qualifications (HINT: You have to be a C-corp), and the tax implications that come with these transactions. He talks about purchase price allocation on a sale and how the buyer and seller...

06-15
26:32

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