The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is back from Reno and is ready to talk about his instant reaction to attending GOA Connect.The Grassroots Outdoor Alliance (GOA) is a coalition of 104 independent outdoor specialty retailers and Connect is their twice annual trade show. This week Colin had the opportunity to spend a day at Connect and today Colin offers his thoughts on why this show is different. Then its a sneak peak of the latest episode of Gear & Beer which now has it's own podcast feed that you can listen to and follow wherever you get your podcasts!Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Gear & Beer has it's own podcast feed! Follow and rate G&B on Apple or Spotify.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're dipping our toes back into the trade show world with some retailer feedback on the recently announced Switchback Spring show that's coming to Nashville next June.When news broke about Switchback adding a spring version of the show that has been historically part of The Running Event, Wes Allen (former guest of THE ROCK FIGHT and principal of Sunlight Sports in Cody, WY) was not stoked. The bottom line is that Wes is concerned about the amount of retailer and brand focused events that are scheduled for June.After posting his thoughts on LinkedIn we invited him to join Colin & Justin and dig into the retail point of view of the addition of a new show as well as industry events in general. And he's here today to do just that.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Gear & Beer has it's own podcast feed! Follow and rate G&B on Apple or Spotify.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through headlines to come out of the outdoor industry and community including the following:Colin & Justin's goals for the summer. (06:11)Red Bull Rampage will allow women to compete for the first time. (18:35)Ever want to talk to a headlamp? Now you can! (28:01)Fitbit makes a smartwatch for kids. We don't like this. (33:22)The Cicadas are taking over Illinois. (42:23)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT we're featuring an episode from the new addition to The Rock Fight Podcast Network: GEAR & BEER!That's right, Gear & Beer has it's own podcast feed. But we'll still share Gear & Beer episodes here on THE ROCK FIGHT for the time being. But head to Apple, Spotify or wherever you get your podcasts and follow and rate Gear & Beer.Today Justin talks about Rad Power Bikes Expand 5 Plus and he and Colin go deep on the environmental impact of the ebike category.Then our in house Cicerone (aka Justin) pairs the perfect post activity beverage to go with the perfect commuter bike on the market: Lost Coast Brewery's Downtown Brown.Because that's what you get here on Gear & Beer... the pairings that matter most!Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we hand out the prestigious Ugliest Shoe of 2024 Award.There have been plenty of ugly shoes that have succeeded in the past because while they may not have been lookers, they served a real purpose.And then there are those that straight up look bad and leave us all wondering simply... why?Today THE ROCK FIGHT goes deep into the recent history of ugly shoes and declares a winner of the ugliest shoe of 2024.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through headlines to come out of the outdoor industry and community including some breaking trade show news! Here's the rundown:It's trade show season and Switchback, which launched at The Running Event in 2022, is adding a spring event to be held in Nashville in 2025 and THE ROCK FIGHT has the scoop. (04:20)Closeout retailer Sierra opens it's 100th store and may have accidentally fallen into a collab with SAW's very own Jigsaw. (17:35)Spring Energy's Awesome Sauce was discovered to have a discrepancy between the nutrition facts on its packaging and what's actually in the product and people are losing their minds about it. (21:46)Another billionaire wants to build a commercial submarine to go deep into the ocean. Because apparently there is nothing else in the world for billionaires to do. (28:28)The Everest Basecamp welcome sign has been taken down. If anyone out there knows anything, Justin is looking to buy it. (32:04)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT it's the pairings that matter most... GEAR & BEER!Most hiking shoes are just overbuilt sneakers and leave you wanting either a pair of trail runners or an actual pair of leather boots. But what if you could truly blend those two worlds into an athletic looking shoe that is well made and built specifically for hiking? Well then you'd have the Obōz Katabatic Wind Low. And if you have the Obōz Katabatic Wind Low's and you also have the hosts of Gear & Beer one of whom only likes trail runners (Colin) and the other only likes big burly boots (Justin) what will they make of this shoe? That's called a teaser folks, you need to listen to find out.Then THE ROCK FIGHT's in house Cicerone (aka Justin) pairs the perfect post activity beverage to go with these shoes: Montucky Cold Snacks.Because that's what you get here on Gear & Beer... the pairings that matter most!Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Justin and Colin sit down with Fitz Cahall to talk about the industry of podcasting and how one of the original podcasts, The Dirtbag Diaries, fits into that industry. At 17 years old, The Dirtbag Diaries are endemic to anyone who listens to outdoor podcasts as part of their adventure lifestyle. And while most podcasts rely on advertising revenue to make money, last year Fitz and his company Duct Tape Then Beer did something unique when they launched Diaries Plus. A paid subscription for listeners to access more episodes of The Dirtbag Diaries.But much like radio and TV before it, when it comes to podcasts consumers are willing to put up with ads to keep the product free. So why did Fitz think this was the right move?Today Fitz goes deep on starting The Diaries and why Diaries Plus makes the most sense for his company and show.Learn more and sign up for Diaries Plus by clicking here.Pre-order Fitz's new book States of Adventure by clicking here.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through a slate of headlines, their top 5 all time coolest looking sports and have a special conversation with Bryce Covert who has been covering efforts by REI employees to form a union. Here is the full rundown with time codes!Our top 5 coolest sports; outdoor or otherwise. (07:44)Thomas Robison posts his obituary on YouTube. (21:40)Zombie Kona rises from the grave! Kona bikes is back! (24:47)Everest news rundown! And a quick game of which thing would be harder? (27:17)JUNE IS STICKER MONTH! Leave a written review on Apple Podcasts, let us know you did by emailing myrockfight@gmail.com and you'll receive a Rock Fight sticker!Conversation with Journalist Bryce Covert about the efforts to form a union at REI stores including an update on what happened last week at REI's Cleveland location. (32:05)What is Justin doing this weekend? Apparently it involved a real life Avengers Endgame - and lots of quantum physics. (03:33)Enjoy this action packed episode of THE ROCK FIGHT!Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT it's the pairings that matter most... GEAR & BEER!What kind of shorts do you wear when you go mountain biking? Straight spandex bibs? Jorts? Whatever you have lying around?Today Justin and Colin talk about their mountain biking preferences while reviewing two outdoor brand entries in the cycling apparel space. The Rab Cinder Crank Shorts and the Outdoor Research Freewheel Ride Shorts.Then THE ROCK FIGHT's in house Cicerone (aka Justin) pairs the perfect post activity beverage to go with these shorts: a Rationale Mexican Lager.Because that's what you get here on Gear & Beer... the pairings that matter most!Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin shares with you his adventure muse.The inspiration of Colin's outdoor adventure life isn't a trail, mountain or body of water. It's ice hockey. And a recent return to the game that started it all showed him how important it is to pop the bubble that all of us in the outdoor community are living in.So click play and get out of your comfort zone.Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're slinging rocks at some of the more interesting and notable headlines to come out of the outdoor industry and community over the past week.On this weeks slate:Can Justin ace Colin's National Bike Month quiz? (03:55)Gamel's new safety oriented commuter bike helmet, The Remarkable (13:28)Bay Area swimmer sets record by swimming from the Golden Gate Bridge to Farallon Islands (21:03)A report from The Guardian declares the Midwest the new hotspot for outdoor activity in the United States (27:53)Skechers & John Deere announce a new shoe collaboration aimed at virtually everyone (32:25)Paddling Magazine's Joe Potoczak joins Colin & Justin to talk about the latest details that have emerged regarding the death of Thomas Robison who died attempting to paddle the Colorado River in the Grand Canyon. (36:23)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT it's time for the pairings that matter most... GEAR & BEER!We wrap up our four weeks of 10 Barrel beers by pairing their 9.6 ABV monster IPA, Juicy Drama, with Justin & Colin's favorite piece of camping gear.For Justin that's the REI Half Dome 2 tent and NEMO's Stargaze Reclining Camp Chair while Colin talks about his Mountainsmith Celestial 2 tent (aka the Morrison).Because that's what you get here on Gear & Beer... the pairings that matter most!Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a deeper look at the Outdoor Industry's favorite topic, sustainability, and try to answer the question... So What?What is the right answer to the stuff problem that we all agree that we have? Do we change the habit of consumers? Do we expect brands to do the right thing and choose the environment over profits? So far these seem to be the two solutions that everyone points to when discussing a more sustainable outdoor industry. Today on the show, Colin reflects on what he's learned from two prior guests on THE ROCK FIGHT and what the so what of sustainability actually is.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Please follow THE ROCK FIGHT wherever you are listening!Colin & Justin load up some rocks and take aim at their weekly turn through some of the more interesting headlines to come out of the outdoor industry and community from the past week. On this weeks docket:What is Justin doing this weekend? (02:54)A trio of surfers were discovered dead in Baja, Mexico. Will Justin ever head south for a surf trip again? (08:12)The charges against the historic Northwest Passage paddlers known as the Arctic Cowboys were dropped. How does this movie end? (13:39)A collision at Jackson Hole Mountain Resort resulted in homicide charges. (18:06)The busy news cycle out of Mt. Everest continues with two new stories. (23:20)Olukai's new shoe marks the return of Pickleball Corner and a discussion on how this product is contributing to our stuff problem in the outdoor and active space. (29:13)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT it's time for the pairings that matter most... GEAR & BEER!Justin has been surfing in Feral wetsuits, a boutique wetsuit brand from the Bay Area for years while Colin just had his first experience trying them out. Today it's all about the wetsuit category and what makes Feral stand apart from a material and design point of view.Then 10 Barrel Brewing month continues as the boys crack open a can of All Ways Down IPA. The perfect pairing after a long day in the water wearing your Feral wetsuit.Because that's what you get here on Gear & Beer... the pairings that matter most!Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're taking a look at one of the founding pillars of the outdoor industry: innovation.Ever since the material, design and textile boom of the 1970's and 1980's the outdoors has been an example of how innovation could solve problems and fuel commerce.But over the past 20 years there haven't been that many innovative breakthroughs even though outdoor brands continue to tell us every season that they have the next great thing.Today on THE ROCK FIGHT Barry McGeough, who's career has been defined by leading innovation teams at brands like The North Face, PVH and Wolverine sits down with Colin to talk about the state of innovation in the outdoor industry and why we need to make more stuff, not less stuff.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin break down some of the more interesting and exciting headlines to come out of the outdoor industry and community from the past week.On the docket this week:What are WE doing this weekend? Colin & Justin are going to meet up in person for the first time ever! (04:03)An article from The Trek covers how much trash is on the PCT (07:41)Colin's review of Shitthropocene, Patagonia's new movie about fast fashion and themselves (13:30)Nepal's Supreme Court limits Everest climbers and bans helicopters from shuttling gear up the mountain (19:12)New report from The Dyrt shows that less than half of all campers actually used their camping reservations in 2023 (23:20)Paddling Magazine's report of a missing man and his dog in the Grand Canyon (32:12)Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today Colin & Justin are prepping for the apocalypse... 10 Barrel's Apocalypse IPA that is! But before the end of the world arrives we first get Justin's review of the Softopper. The Softopper eliminates the need for immovable and expensive camper shells while still giving you some piece of mind when you pull off at the fishing hole with a half loaded Yeti cooler in the back (this oddly specific example will make sense after you click play on this episode).Then 10 Barrel Brewing month continues as their flagship brew, the Apocalypse, makes the perfect Softopper pairing.Because that's what you get here on Gear & Beer... the pairings that matter most!Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're digging into how the brands of the outdoor industry talks about sustainability.Chris Goddard is the founder of CGPR, a PR agency that works with outdoor brands like Houdini, Lowa and Nite Ize. Chris recently posted on LinkedIn an article about Patagonia's new marketing campaign Fashion Is None Of Our Business which promptly blew up.The engagement on that post was off the charts with many supporting Patagonia's new messaging and many detractors calling the brand out. Today Colin sits down with Chris to talk about how brands engage on a topic like sustainability and how those on the messaging side need to approach working with brands on sensitive topics.Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.Subscribe to Adventure Journal to get more Justin Housman in your life.Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.