The Route To Revenue

What happens when a corporate sales veteran gets laid off at 50 years old and decides to build a home service business from scratch?In this episode of The Route to Revenue, Ben and Mike sit down with Spiro Edgos, founder of The Bin Doctor, to break down his journey from FedEx global account manager to building a successful bin cleaning company serving thousands of customers in Florida.Spiro shares how he validated the business by talking directly to homeowners, landed his first 80 customers in just two weeks, grew to 500 residential accounts, and eventually secured a major city contract serving nearly 7,000 homes.Whether you're running a bin cleaning business, lawn care company, pest control service, or any recurring revenue home service, this episode is packed with practical lessons on growth, persistence, and building a business that becomes a true asset. 🎯 Connect with Mike Walker founder of Spiffybin 🔗 Website: spiffybin.com 🔗 Facebook: https://www.facebook.com/SpiffyBin/ 🎯 Connect with Ben Magee founder of Green Can Cleaner 🔗 Website: greencancleaner.com 🔗 Facebook: https://www.facebook.com/greencancleaner/ 🔔 Subscribe on our YouTube Channel https://www.youtube.com/@TheRouteToRevenue🌐The Route To Revenue Website: https://theroutetorevenue.com/ If you’re building a recurring revenue home service business, what’s the biggest challenge you’re facing right now getting customers, scaling operations, or landing bigger contracts? Let us know in the comments. #RouteToRevenue #HomeServiceBusiness #Entrepreneurship #RecurringRevenue #BinCleaning #SmallBusinessGrowth #ServiceBusiness #BusinessScaling #CommercialCleaning #HomeServiceEntrepreneurs

Not every customer is created equal.In Part 2 of our conversation with Lisa Magee, the co-founder of Green Can Cleaner reveals why the best marketing strategy isn't finding more customers, it's finding the right customers.Lisa shares how one customer's Facebook post generated 43 new customers overnight, why customer avatars should be built from real reviews instead of guesswork, and how every home service business can identify the people most likely to become lifelong customers and enthusiastic advocates.Whether you own a lawn care company, pest control business, pressure washing company, pool service, HVAC company, or any recurring revenue home service, these strategies will help you improve referrals, strengthen your brand, and build a customer base that grows itself.🎯 Connect with Mike Walker founder of Spiffybin 🔗 Website: spiffybin.com 🔗 Facebook: https://www.facebook.com/SpiffyBin/ 🎯 Connect with Ben Magee founder of Green Can Cleaner 🔗 Website: greencancleaner.com 🔗 Facebook: https://www.facebook.com/greencancleaner/ 🔔 Subscribe on our YouTube Channel https://www.youtube.com/@TheRouteToRevenue🌐The Route To Revenue Website: https://theroutetorevenue.com/ Enjoyed this episode? Subscribe to The Route to Revenue for more practical conversations on building profitable, recurring revenue home service businesses, and share this episode with another operator looking to grow smarter, not just bigger. #RouteToRevenue #HomeServiceBusiness #MarketingStrategy #CustomerRetention #RecurringRevenue #LeadGeneration #ReferralMarketing #CustomerExperience #SmallBusiness #Entrepreneur #BusinessGrowth #LocalMarketing #BrandBuilding #HomeServices #BusinessPodcast

If you're spending money on Facebook ads, Google Ads, postcards, yard signs, or any other marketing but you don't know which ones actually generate paying customers you're flying blind.In this episode, Ben Magee and Mike Walker are joined by Lisa Magee, co-founder of Green Can Cleaner, to break down the marketing systems they've built to track every lead, measure customer acquisition, and make better marketing decisions.They discuss UTM tracking, Google Analytics, QR codes, Facebook conversions, CRMs, and the real-world lessons they learned after wasting money on campaigns that weren't being tracked correctly.Whether you own a bin cleaning company, lawn care business, pest control company, pool service, pressure washing business, or any recurring revenue home service, these systems can help you spend less, track more, and grow smarter.🎯 Connect with Mike Walker founder of Spiffybin 🔗 Website: spiffybin.com 🔗 Facebook: https://www.facebook.com/SpiffyBin/ 🎯 Connect with Ben Magee founder of Green Can Cleaner 🔗 Website: greencancleaner.com 🔗 Facebook: https://www.facebook.com/greencancleaner/ 🔔 Subscribe on our YouTube Channel https://www.youtube.com/@TheRouteToRevenue🌐The Route To Revenue Website: https://theroutetorevenue.com/ Enjoyed this episode? Subscribe to The Route to Revenue for more practical conversations on building profitable, recurring revenue home service businesses, and share this episode with another operator looking to grow smarter, not just bigger. #HomeServiceBusiness #HomeServices #MarketingStrategy #GoogleAnalytics #SmallBusiness #BusinessGrowth #CustomerAcquisition #RecurringRevenue #Entrepreneur #RouteToRevenue

Most home service businesses spend money on marketing without knowing if it's actually making them money.In Part 2 of this episode, Ben Magee and Mike Walker break down the metrics that separate growing recurring revenue businesses from those constantly chasing new customers. They explain churn, lifetime value (LTV), customer acquisition cost (CAC), retention, referrals, and why a small improvement in customer retention can dramatically increase the value of every customer you acquire.Whether you own a bin cleaning company, lawn care business, pest control company, pool service, or any recurring revenue home service, understanding these numbers will help you market smarter, grow faster, and build a business that's worth more when it's time to sell.🎯 Connect with Mike Walker founder of Spiffybin 🔗 Website: spiffybin.com 🔗 Facebook: https://www.facebook.com/SpiffyBin/ 🎯 Connect with Ben Magee founder of Green Can Cleaner 🔗 Website: greencancleaner.com 🔗 Facebook: https://www.facebook.com/greencancleaner/ 🔔 Subscribe on our YouTube Channel https://www.youtube.com/@TheRouteToRevenue🌐The Route To Revenue Website: https://theroutetorevenue.com/ Enjoyed this episode? Subscribe to The Route to Revenue for more practical conversations on building profitable, recurring revenue home service businesses, and share this episode with another operator looking to grow smarter, not just bigger. #HomeServiceBusiness #RecurringRevenue #SmallBusiness #BusinessGrowth #Marketing #CustomerAcquisition #Entrepreneur #SubscriptionBusiness #ServiceBusiness #BusinessStrategy

Are you spending money on marketing without knowing if it's actually working?In this episode of The Route to Revenue, Ben Magee and Mike Walker break down the essential marketing metrics every recurring revenue home service business should understand. From Monthly Recurring Revenue (MRR) to Customer Acquisition Cost (CAC), they explain how to measure your marketing, understand what a customer is truly worth, and build a subscription business that grows predictably.Whether you own a bin cleaning, lawn care, pest control, pool service, pressure washing, window cleaning, or other recurring home service business, these numbers will help you make better marketing decisions and scale with confidence.🎯 Connect with Mike Walker founder of Spiffybin 🔗 Website: spiffybin.com 🔗 Instagram: instagram.com/spiffybin 🔗 Facebook: https://www.facebook.com/SpiffyBin/ 🎯 Connect with Ben Magee founder of Green Can Cleaner 🔗 Website: greencancleaner.com 🔗 Instagram: instagram.com/greencancleaner/?hl=en 🔗 Facebook: https://www.facebook.com/greencancleaner/ 🔔 Subscribe on our YouTube Channel https://www.youtube.com/@TheRouteToRevenue🌐The Route To Revenue Website: https://theroutetorevenue.com/ Calculate your customer acquisition cost this week, then join us for Part 2 as we dive into churn, customer lifetime value, and the numbers that truly drive long-term growth. #HomeServiceBusiness #RecurringRevenue #CustomerAcquisition #MarketingROI #SmallBusinessGrowth #Entrepreneurship #RouteToRevenue