The Rural Sales Show

This podcast helps rural business owners, sales managers and reps be more productive and profitable by sharing insightful and intelligent conversations with guests who are at the top of their game. So if you are a rural company or rural marketing professional that wants to profit more, this show is made just for you.

#76 Be The Person Who Doesn’t Want To Win The Deal w/ Andy Paul

This week I got lucky – again. For the second time I got back on with the wonderfully knowledgeable Andy Paul and his excellent show The Win Rate podcast: https://open.spotify.com/show/1B2IyepUjl01CP2LbOzxt3 Andy, me and his guests talk about the importance of not selling, selling like a human and the problem with forcing prospects through a seller’s process, rather than a buyer’s process. This was a lot of fun and I think you’ll learn a lot about what stance to take when selling to win more deals. Enjoy this one. To connect with Andy do it here LinkedIn: https://www.linkedin.com/in/realandypaul/ Make sure you follow and subscribe to his podcast show The Win Rate: https://podcasts.apple.com/co/podcast/the-win-rate-podcast-with-andy-paul/id1688743707? And make sure you buy a copy of his brilliant book Sell Without Selling Out: https://www.amazon.com/Sell-Without-Selling-Out-Success/dp/1989603572 +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

11-15
54:29

#75 Selling Self-Interest w/ Michael Dunlevy

"Self-interest is undefeatable.” Make sure you read this again. What sales coach and trainer Michael Dunlevy is teaching us is we can only sell to our prospect’s self-interest which in turn will then serve our own. Michael shares a similar sales philosophy to me and is very aligned in the same practices which made it a joy and pleasure to have this conversation with. Take this episode as special training coaching call for you. Listen and learn. I hope it helps. To connect with Michael connect and follow him, make sure you do here. Facebook: https://www.facebook.com/MichaelJamesDunlevy LinkedIn: https://www.linkedin.com/in/michael-j-dunlevy/ Also make sure you follow his and his colleague James Lawrence and their Unscripted Podcast: https://www.youtube.com/@jameslawrenceco/podcasts +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

10-31
01:07:48

#74 The Ten Percent Of Performance w/ Aaron Walsh

Aaron Walsh is mental skills coach who works with the Chiefs Super 15 Team in NZ, Scotland Rugby, Harlequins, Texas Rangers and the Newcastle Knights. We talk about what sales teams can learn from high performance sports teams he has coached and trained over the decades. He shares his framework of: Grow yourself - Grow your mindset - Grow under pressure. We also talk about the importance of belief, accountability and ownership and how this leads to sustained success. We also discuss how to “manage the moments”. To connect with Aaron connect with him here on LinkedIn: https://www.linkedin.com/in/aaron-walsh-561690b0/ +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

10-17
55:44

#73 Routines and Rituals Of A Successful Rural Business Owner w/ Mark Ferguson

“Ferg” as he’s affectionately known to many on both sides of the ditch is founder and owner of NextGen Agri which specialise in animal genomics and advisory. Ferg shares in this episode how he stays on his game with the extensive travel he does, his routines, his rituals and how he manages energy and exercise along the way. We also have Ferg to thank for giving us a big boot up the backside to get this podcast up n’ running. 🙏 Ferg. Enjoy this one. To connect with Ferg direct: ⁠https://www.nextgenagri.com/⁠ Make sure you follow his podcast: https://open.spotify.com/show/5q1bL5oun1Mczrpgj9gk2f +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

10-03
59:36

#72 What The History Of Sales in the early 1900s Can Teach Us w/ Todd Caponi

“True salesmanship is the science of service. Grasp that thought firmly and never lose grip.” Arthur Sheldon 1903 Todd Caponi is the author of the 3x best-book-award-winning and international best-seller, The Transparency Sale, and his new bestselling book, The Transparent Sales Leader. Todd is a multi-time C-Level sales leader, a behavioural science and sales history nerd, and has guided two companies to successful exits. He now speaks and teaches revenue organizations and their leaders on leveraging transparency and decision science to maximize their revenue capacity as President of Sales Melon. We talk about what the importance of honesty and transparency in sales and what we can learn from sales historians. We also talk about the demise of the sales profession and what history got right and we’ve got wrong. Todd is now an avid sales historian and collects and buys early 1900s sales magazines and catalogues that drive his poor wife and space in his home crazy. I’ll leave the last words to Arthur Dunn in 1919 (Scientific Selling & Advertising) who Todd refers to: “If the truth won’t sell it, don’t sell it.” Wise words indeed. Enjoy this one, especially if you’re a history buff and love great quotes. It’s a goodie and packed with them! To connect with Todd and buy his brilliant books: ⁠https://toddcaponi.com/⁠ To follow Todd on Instagram: ⁠https://www.instagram.com/saleshistorian/ To subscribe to his podcast: ⁠ Apple⁠: https://shorturl.at/OiBWu Spotify: https://shorturl.at/Elh1I +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

09-19
54:07

#71 Self-Coaching vs Self-Awareness w/ Super Coach Carrie Wilkerson

This week I got my former coach and favourite Texan friend Carrie Wilkerson on the show and boy did she not disappoint! Carrie is a world class speaker and coach. She has shared the stage w leadership expert and 64 best selling books author John C Maxwell. She also just closed for the Ziglars – yes THE Zig Ziglar! So when I say we got lucky to get Carrie on we were very lucky for her to share all her wisdom and knowledge with us. We talk about what makes people coachable, coaching for accountability, lessons in leadership, how she coaches herself, how she leads herself and a whole bunch of other Carrie bombs. She rains utter gold on this so I strongly encourage you listen to this twice and take notes. To connect with Carrie go to: www.carriewilkerson.com To subscribe to many of her wonderful generous resources go to: www.carriewilkerson/links +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

09-05
01:09:05

#70 Why I Do What I Do w/ St John Craner

This week the tables get turned on me as I get interviewed by friend and colleague Bridgit Hawkins who is CSO of CropX and Chair of NZ Agritech. We talk about my passion for life-long learning, what I do to motivate myself, boundaries, standards, routines, rituals, non-negotiables and the importance of energy management. Whilst this was different I hope there are some nuggets you can take out from it and use in your own life to get further ahead. +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: https://nz.linkedin.com/in/stjohncraner Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

08-15
01:03:06

#69 Email, Newsletter and List-Building: How To Grow A Rural Business w/ Dwain Duxson – Farm Tender

This week we get Farm Tender Founder and Owner Dwain Duxson on the show to talk about how he’s grown his business which now have a customer list of over 70,000 on its performance platform where they sell a multitude of rural items each and every day. Dwain is an avid reader, writer and email and is living proof that email and newsletters are not dead. Used well it’s the message and the medium. He shares many tips and tools he and his team have used to grow their business significantly in the last 15 years. Pay attention to what he says because it works. To find out more or connect with Dwain connect with him here on LinkedIn: https://www.linkedin.com/in/dwain-duxson-81979b46/ or here: www.farmtender.com.au/about-us +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: https://www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) here: bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

08-01
01:13:48

#68 A Sales Management Masterclass w/ Keith Rose

“You can’t scale dependency” Keith is named one of the Best Leadership Coaching organizations worldwide. Since 1989, Keith has coached over 3 million managers and salespeople on six continents in over 75 countries. He’s the author of Coaching Salespeople into Sales Champions, the #1 best-selling sales management coaching book on Amazon and Sales Leadership, which was named Amazon’s 2018 Sales Leadership Book of the Year. He was also named one of the most influential coaches by Inc. magazine and Fast Company. We discuss: – why sales managers prefer to deflect their own training by talking about their team instead of themselves – the top three attributes of highly successful sales managers – the importance of taking time to self-reflect to improve self-awareness – how to manage for accountability and under-performance – the vital need for conversations of care when coaching your rural sales team We were extremely fortunate to get Keith to come on show so buckle up for a sales management masterclass. This one was a cracker. Enjoy. +++ Download many of his generous free sales leadership and coaching resources here: https://keithrosen.com/ Connect personally with Keith on LinkedIn here: https://www.linkedin.com/in/keithrosen/ +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (https://www.ruralsalessuccess1.com/rural-sales-manager-mastery-programme-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

07-02
01:22:30

#67 Lessons For Sales Leaders From A High Performance Sports Leader

“When you preach excellence and practice mediocrity you are a liar.” Allistair McCaw is a high performance coach, best-selling author of 7 books and sought-after keynote speaker based in Florida and is himself a former World Champion Duathlete. He has trained many South African cricketers and tennis players like Graeme Smith and Kevin Anderson and spent time with Roger Federer. He’s also worked alongside well known ATP/WTP tennis legend Nicholas James Bollettieri who trained Andre Agasssi, Venus and Seren Williams, Monica Seles, Boris Becker and Maria Sharapova. We talk what sales leaders can learn from top sports coaches and the importance of vulnerability when it comes from leading from strengths. We also talk about why it’s vital to have the 3Cs: Character, Competence + Coachability. We also touch on how you need to show how much you care for each individual on their team so they trust you and work for you. This is a great episode for rural sales managers and leaders who want to learn to get better and get the most from their rural sales team. Enjoy. +++ To connect with Allistair do this here on LinkedIn: https://www.linkedin.com/in/allistair-mccaw-552a0a89/ Buy any of his 7 best-selling brilliant books here: 1. Habits That Make A Champion https://shorturl.at/fQPhF 2. Champion Minded: Achieving Excellence in Sports and Life https://shorturl.at/URgFU 3. Mindset Is Your Superpower: 77 Ways to Achieve Excellence in Your Habits, Routine & Life https://shorturl.at/vrATT 4. Developing A Winning Attitude & Mindset https://shorturl.at/aBUMm 5. BECOMING A GREAT TEAM PLAYER: How to Positively Impact and Contribute to a Winning Team Culture https://shorturl.at/ilROf 6. 7 Keys To Being A Great Coach: Become Your Best and They Will Too https://shorturl.at/i8t1t 7. Lead with Purpose, Make an Impact: 44 Lessons in Effective Coaching & Leadership https://shorturl.at/ODPpm Subscribe to his Podcast here (Apple and Spotify) Apple Podcast: https://tinyurl.com/y2b88nr9 Spotify: https://tinyurl.com/yc2prnxb +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales-manager-mastery-programme-invitation)

06-27
01:02:02

#66: My Top 10 Podcasts I Listen And Learn From w/ St John Craner

In this solo podcast, St John shares his top 10 recommended podcasts and email newsletters, emphasizing the value of continuous learning and expanding knowledge. He provides insights into each podcast and newsletter, highlighting their relevance to human behavior, psychology, neuroscience, and personal development. St John encourages listeners to convert their downtime into uptime by leveraging podcasts and newsletters for learning and personal growth. Here are some of the key takeaways: -The Importance of Continuous Learning: St John underscores the necessity of ongoing education for both personal and professional development. -Top 10 Recommendations: A curated list of podcasts and email newsletters that delve into topics such as human behavior, psychology, neuroscience, and personal development. -Maximizing Downtime: Tips on how to turn idle moments into productive learning opportunities using podcasts and newsletters. Check out the top 10 podcast here! 1. The Knowledge Project by Shane Parrish https://podcasts.apple.com/us/podcast/the-knowledge-project-with-shane-parrish/id990149481 2. Hidden Brain by Shankar Vedantam https://podcasts.apple.com/us/podcast/hidden-brain/id1028908750 3. The Diary of a CEO by Stephen Bartlett https://podcasts.apple.com/gb/podcast/the-diary-of-a-ceo-with-steven-bartlett/id1291423644 4. The Psychology Podcast by Scott Barry Kaufman https://podcasts.apple.com/us/podcast/the-psychology-podcast/id942777522 5. The School of Greatness by Lewis Howes https://podcasts.apple.com/us/podcast/the-school-of-greatness/id596047499 6. SmartLess by Jason Bateman, Sean Hayes, and Will Arnett https://podcasts.apple.com/us/podcast/smartless/id1521578868 7. Impact Theory by Tom Bilyeu https://podcasts.apple.com/us/podcast/impact-theory-with-tom-bilyeu/id1191775648 8. Finding Mastery by Dr. Michael Gervais https://podcasts.apple.com/us/podcast/finding-mastery-with-dr-michael-gervais/id1025326955 9. The Business of Authority by Jonathan Stark and Rochelle Moulton https://podcasts.apple.com/us/podcast/the-business-of-authority/id1332689389 10. The Tim Ferriss Show https://podcasts.apple.com/us/podcast/the-tim-ferriss-show/id863897795 Bonus Podcast: The High Performance Podcast By Jake Humphrey and Damian Hughes https://podcasts.apple.com/gb/podcast/the-high-performance-podcast/id1500444735 +++ Connect on LinkedIn: www.linkedin.com/company/agrarian/ +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales-manager-mastery-programme-invitation)

06-13
23:38

#65 Celebrating or Glorifying AgTech? w/ Nathan Faleide

Nathan Faledie is a Dakota based farmer who writes a lot about the trials, triumphs and tribulations of Agtech.   He comes very much from a farmer-first perspective and is known round the traps for asking good qualifying questions when thinking about the adoption or pros and cons of Agtech on-farm. Nathan is unapologetic in challenging industry norms and assumptions so I got into the show to stir the pot somewhat and offer a different perspective and has an extensive background in Ag and Agritech. Enjoy. Show Notes: Listen to ⁠Ag-Uncensored⁠ podcast on ⁠Spotify⁠ (https://shorturl.at/jIbsW) and ⁠Apple Podcasts⁠ (https://shorturl.at/cKHQQ) Connect with Nathan ⁠here (https://www.linkedin.com/in/nathan-faleide-036b43b5/) +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

06-06
59:11

#64 Sales Tips From Top Performing Machinery Sales Manager w/ Tony Hennessey

“The minute we begin to think we have all the answers, we forget the questions.” Madeleine L’Engle This week we speak to top selling machinery area sales manager Tony Hennessey from JCB Construction which is part of the Power Farming Group. (www.powerfarming.co.nz) Tony is based in Waikato, New Zealand and has enjoyed a meteoric rise to his current role in less than 7 years. He has been a consistent top sales person and winner of company sales records in large and mini excavators and strives for excellence. We talk about how he got to where he is today, the struggles and sacrifices he made, the lessons he learnt along the way (including catching himself when he got arrogant and strayed from the system or process he’d put in place) and the structure, routine, rituals and habits he’s installed to support his success (top traits of a high performer there btw 😊 He also talks about what he teaches and trains his team on and what he looks out for most in performance drawing from his own experiences. If you sell machinery and are struggling this is episode for you and I have no doubt we will be hearing a lot more about Tony in Ag leadership soon enough. +++ Connect on LinkedIn: www.linkedin.com/company/agrarian/ To connect him direct: realgearliveshere@gmail.com +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

05-16
01:07:18

#63: Lessons on Leadership from High Performance Rugby w/ Beau Robinson

This week we got lucky and managed to convince former Waratahs, Queensland Reds and Wallabies player Beau Robinson to come onto the show. Beau specialises in leadership coaching predominantly to the Ag sector and shares many lessons on what he learnt along the way as a high performance athlete and how they translate into the corporate and agri world. We talk plenty of footy and code with a good dose of talking about business, coaching, management and the difference between them all. Beau shares some gold with key insights working alongside high performance athletes and coaches across his illustrious career. Make sure you take note of them. Enjoy. This week we got lucky and managed to convince former Waratahs, Queensland Reds and Wallabies player Beau Robinson to come onto the show. Beau specialises in leadership coaching predominantly to the Ag sector and shares many lessons on what he learnt along the way as a high performance athlete and how they translate into the corporate and agri world. We talk plenty of footy and code with a good dose of talking about business, coaching, management and the difference between them all. Beau shares some gold with key insights working alongside high performance athletes and coaches across his illustrious career. Make sure you take note of them. Enjoy. +++ To connect with Beau do this here on LinkedIn: https://www.linkedin.com/in/beaurobbo/ To buy his brilliant book In The Arena go here: https://www.amazon.com.au/Arena-business-climbing-overcoming-adversity/dp/0648540421 +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

05-02
01:03:45

#62 How To Navigate Tough Times In Rural Sales w/ St John Craner

“Your level of success will rarely exceed your level of personal development because success is something you attract by the person you become.” - Jim Rohn If you’re struggling in sales and feeling down or dejected, I’ve recorded this episode especially for you. I share some of the tools I’ve used to get through some tough patches and come out the other side. The most important thing you can do is continue to take consistent and deliberate action, and the right action of course as you can be busy working on the wrong stuff rather than the right. And remember to take solace in the fact that all your competitors are in the same boat—it’s always up to you and the choices you make to navigate these times and become better. Let me know what you think of this episode by dropping me a message or email. I always love to hear from you and get feedback on the show. I’ll leave some last words of wisdom again to our mate Jim Rohn: “Don't wish it was easier, wish you were better. Don't wish for less problems, wish for more skills. Don't wish for less challenges, wish for more wisdom.” +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

04-18
47:08

#61 Mastering The Art Of Rural Sales Psychology – Farm4Profit Podcast

I recently was invited to appear on the very popular Farm4Profit podcast with hosts Dave and Tanner to talk about the science behind rural sales psychology. I share some tips that I teach my students so listen up and take lots of notes like Dave did if you want a masterclass in how to make more rural sales. Thanks to Dave and Tanner for having me on their fantastic show. Make sure you follow them! Show Notes: Farm4Profit shows links ⁠Spotify: https://acesse.one/68dPz ⁠ Apple Podcast: https://l1nk.dev/vQPX8 +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

03-27
50:58

#60 Perfecting The Art Of Persuasive Writing w/ Ross O’Lochliann

"Be in the mind of your market.” This week we speak to my good Irish friend and buddy Ross O’Lochliann who teaches and specialises in copywriting, marketing and persuasive writing. Ross takes us through his 5 steps to find your Golden Prospect which is utter gold in itself so make sure you listen carefully and take notes. We also talk about where good insights come from the power of observation and paying attention to the conversations you have with customers. Ross also recently made a public pledge to be 100% human ie. his content is not AI/Chat GPT created. Ross writes from his soul and true self and suggest you do too as there is only one of you and everyone else is taken! Whatever you right must reward your reader and be worth reading and worth following. And always write on the regular. This was a great conversation and a ton of tips for you if you want to improve how you connect and build better relationships with future customers. Show Notes: To download and access many of Ross’s free resources visit: https://conversionengineering.co/open-every-day-book/ +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

03-21
01:01:34

#59 Sell The Way You Buy w/ David Priemer

David is a sales scientist, lecturer, author and speaker who wrote a brilliant book called Sell The Way You Buy which you all need to go out and buy right now. I got David on the show to talk about the science and data he has synthesised over many years that helps sellers sell. We talk about the science of self-disclosure and how we improve the feeling and experience of buyers when dealing with sellers. David also talks about the importance of disassociation and detachment from the outcome of sales so you can be better received and complied with as a seller. David is world-class at what he does so I recommend you listen to this one and follow him on LinkedIn (link below) and his many resources which he generously and freely shares. This was a GREAT conversation which I enjoyed. I hope you enjoy it too. Show Notes: To connect with David on LinkedIn: https://www.linkedin.com/in/dpriemer/ To know more about what David does check: https://cerebralselling.com/ Buy his book: https://www.amazon.com.au/Sell-Way-You-Buy-Approach/dp/1989603203 +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

03-07
58:19

#58 Mastering Rural Storytelling w/ Emmy Koeleman

Emmy is a animal scientist, former journalist, author blogger and speaker who specialises in helping rural companies – and especially as animal nutrition companies – tell their story better. We talk about how you create a unique and different story, where it comes from, the do’s and don’ts of corporate communications, and most importantly the DNA and dialect of your brand voice. Show Notes: To connect with Emmy on LinkedIn: linkedin.com/in/emmykoeleman +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation)

02-29
39:02

#57 Tools For The Top Paddock w/ Kane Brisco

“How long do you need to suffer for?” “The frame is more important than the picture” Kane Brisco is a Taranaki dairy farmer, author and coach of Farm Fit NZ. Kane published a book (link below) 2 years ago which is brilliant so I got his own the show to share why he wrote it and what other rural men and women can learn from it. We talk about the mistakes Kane sees rural men make inc. a lack of self-awareness and in his case being too proud to ask for help (he did eventually with a farm consultant). We also talk about the connection between body and mind, the importance of self-care, having a purpose, smelling the roses, connecting with nature and people, the legacy you want to leave and why exercise creates energy even when you don’t feel like it. Since reading his book I’ve wanted to talk to Kane for a while. You’ll get a ton from this episode if you listen with an open mind. Awareness is key. Enjoy. Show Notes: Email Kane (⁠farmfitnz@hotmail.com⁠) Connect with him on Instagram: ⁠Farm Fit NZ⁠ (https://shorturl.at/besK0) To buy his brilliant book ⁠here⁠ (https://shorturl.at/jFNPQ) +++ Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” Ebook here: www.ruralsalessuccess1.com/ebook Connect with or Follow me on LinkedIn: www.linkedin.com/in/stjohncraner/ Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide): bit.ly/3voaPS7 To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily join here: www.facebook.com/groups/285326399207141/ For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme here (www.ruralsalessuccess1.com/programme-invitation) or for managers with our Rural Sales Manager Mastery™ programme here (www.ruralsalessuccess1.com/rural-sales…-invitation) For more on us, what we do and who we work with: www.ruralsalessuccess.com / www.agrarian.co.nz

02-08
01:02:14

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