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The SaaS CX Show
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The SaaS CX Show

Author: Frank Bria

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By SaaS Founders and CEOs for SaaS Founders and CEOs. We focus on the lessons of building an amazing SaaS company by nailing the customer experience (CX).
35 Episodes
AI for Sales Support with Exceed.AI and Ilan Kasan
The Search Engine Optimization industry is worth around 95 billion dollars, but it is dominated with agencies and service-based companies that try to tackle a problem they just cannot solve, granting this industry an NPS score of 0. This episode of the SaaS CX show we talk with Geoff Atkinson, founder and CEO of Huckabury, as he introduces his company’s technical-based solution to this industry’s core problem.
Project lifecycle automation in Kimble Applications with Mark Robinson
On the surface, it would certainly seem that sales and marketing are two sides of the same coin. What we really want to create is sales and marketing coordination. However, in reality, there is usually some extreme division between those on either side, to the point where it almost seems like they’re on two different paths. In this episode of the SaaS CX Show, I talk with Randy Wootten, president and CSO of Seismic.
Keeping workers connected with Jostle and Brad Palmer
Identity Fraud with ID Insight and Adam Elliott
Mission critical support with KernelCare and Igor Seletskiy
Video interviews with Wedge and Matt Baxter
Customer success when you're playing defense
Creating successful enterprise SaaS products at EastBanc Technologies and Wolf Ruzicka
SMS Marketing with ReplyBuy and Brandon O'Halloran
Onboarding and customer kickoffs when you're choose (or forced) to go virtual
Recovering from economic challenges during a downturn and Adzerk with James Avery 
New customer experience for the contact center and Ascend Software with Patrick Dennis
Three principles to approach SaaS customer retention when everything looks bad
Neil Stanley talks with us about how today the average banking consumer is much savvier than in decades past. Rather than relying on a teller or manager to know everything, customers can do the research themselves before walking into a branch.
Analytics for better sales processes in InsightSquared with Todd Abbott
Successful CRM through Sellsation with Thomas Kattnigg
Digital Transformation for Contractors on Simply Reliable with Tom Coffin
Today, I’m speaking with Mike Volpe, CEO of, a corporate travel platform that has been making big waves within the industry. We discuss how Lola has become such a beloved program and how their success can help businesses create better travel packages for employees.Mike Volpe is the CEO of, the corporate travel SaaS platform. Mike is well-known and active in the Boston SaaS and startup communities as a member of the board of directors of Validity and Privy, and as an angel investor in more than 40 startups.
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